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Campus Circle's efforts promoting PA4 in Los Angeles.
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Paranormal Activity 4 Street, Online, Retail, Social Media and Print Ad Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated
Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content through our Facebook and Twitter channels along with information about screenings and a film sweepstakes.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising. • Street Marketing A retail promotion with Lucifers Pizza was set up by the Campus Circle marketing
team.
Paranormal Activity 4 Campaign Recap
Banner Advertising - 138K impressions, 158 clicks Screening Page - Page Views - 2,128
Sweepstakes – Page Views – 1,150, Entries – 621 Dedicated Email – 26.5K sent, Total Opens – 3,102 to date, Clicks – 608
Newsletter Banner Ad – 1 wk, 27K emails, 40 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742
Film Content - 483 Page Views • Film Trailer - 135 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Film Related Page Views – 7,000 Total Clicks – 804
Lucifers Pizza Promotion A truly delicious evil pizza establishment
Lucifers Pizza Promotion A truly delicious evil pizza establishment
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Dedicated Email
Delivered – 26,566 Opened – 3,102
Clicks – 608
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 138K. Clicks – 156.
Campus Circle
Newsletter
Emails – 26,725 Opens – 3,060
Film Clicks – 40
Film Content
Page Views – 246 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Film Content
Page Views – 237 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 135 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page
Los Angeles
Page Views – 2,128 Demographics of
Entrants Age – 70% 18 to 34,
24% 35 to 49 Gender – 51% Male
Ethnicity – 23% Caucasian, 45% Hispanic Status – 25% Working,
43% in College
Screening Demo. – Age
Screening Demo. – Gender
Screening Demo. – Ethnicity
Screening Demo. – Status
Sweepstakes Entries – 621 to date Page Views – 1,150
Demographics of Entrants
Age – 48% 18 to 34, 33% 35 to 49
Gender – 50% Male Ethnicity – 38%
Caucasian, 27% Hispanic Status – 30% Working,
32% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775
Social Media 2
Social Media 3
Social Media 4