Goteborg Posten, the second largest newspaper in Sweden, challenged the students of Jonkoping International Business School in order to develop its commercial strategy. The short outcomes are presented above.
- 1. GP+ in a 5D Format: Strategic Ideas for a Business Model Advancement of aRegional Digital EditionJCSD27 Corporate Entrepreneurshipand Strategic RenewalPrepared by Group ONE:Yulia KazakulovaKateryna KhozroshynaMihai LeontescuWei LiSupervised by Leona AchtenhagenKhizran Zehra
2. Presentation Outline1. Introduction2. Theoretical Framework3. Practical Suggestions: Product Customer Delivery Revenue & Price4. Conclusions 3. IntroductionPurpose: increase sales ofGP+ by taking it to thenext levelChallenge: weakened andquantity-orientedbusiness model of theGP+ Solution: utilization of corporate entreprenuership and strategic renewal 4. Theoretical FrameworkBusiness Model in a 5D Format(Fetscherin and Knolmayer, 2004):Customer 5. Product GP+ Substitute vs. Complement Positioning within GP Product Differentiation Intermedia: online features Collaboration vs. Competition News-sharing 6. Customer GP+ Citizen journalism Readers-newsmakers Readers-journalists Readers-observers Best Citizen Journalist Interaction (feedback)- Comments- Articles evaluation, voting 7. Delivery GP+ Multi-channel Delivery Internet, mobile devices(phones, tabletes) Channels are complementary,but different in popularity Technical knowledge requiredfor multi channel deliveries ofGP news (Hedman, 2006) Website LayoutImprovements Experiment: Subscription toGP+ for 24 hours 8. Revenue & Price GP+ Target different groups of potential subscribers Charge different target groups differentlyWhy?To charge for a certain type of articles more thanothers and customize the service and its costaccording to these factorsHow?- Free trial 10 day-period access to the GP+(registration needed)- Analyze readers online actions andpreferences 9. ConclusionsBe a Corporate Entrepreneur! Proactive- Position GP+ as a complementary product Networking- Collaborate with competitors Motivated- Encourage interactivity with customers Creative/Innovative- Change Website Layout Risk-Taking- Price Differentiation/Customization 10. ThankYouforYourAttention!TeamONE. 11. Reference List1. 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