Team 11

Evolution

Journey

Acquisition

Spending

Motorola MobilityNest

DoubleClickYoutube

WazeAdMob

ITA Software

0 3500 7000 10500 14000

Challenges in

SmartCity

Smart Product

Thoughtful +

Intuitive +

Look

= Smart Homes -> Smart City

Competitors

0"50"

100"150"200"250"300"350"400"450"

0" 2" 4" 6" 8" 10"

Competitors

Industry Revenue

Customer Preferences

17%

13%

7%15% 5%

20%

23%Cost !Savings !Interface !Ease of Use !Connectivity !Reliability !Features

Savings

91 million

25 million

$181 Energy Savings

$20 1.1 Tons GHGs

$201 Total

Savings

91 million households have thermostats with 25 million smart thermostat!

$200 X 66 million = $13.2 billion

Working

Blue Ocean

Scenario 1

Patent Licensing Companies

Scenario 2

Scenario 3

4% of Annual sale

2 Sided Market

$

Chosen OneChosenOne

Implementation

Planning

Research

Refine Targets

Lobbying

CommunicationRecordkeeping

Relationship Management

Assess Strategy

Future Perspective