Mobile Travel Strategies

MOBILE TRAVELMADE EASY _

One Year Ago

6 months later

Last week

Let’s build an App!

The only way to interact with your customer while he’s enjoying

your product (i.e. traveling) is using a mobile device.

Mobile in Travel = Marketing2

Brand Trust

Innovation Practical Value

Vision

Stability

Relationship

Competence

Brand Trust: The six drivers of trust

Practical Value

0

100

200

300

400

500

600

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2007

2008

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2010 (F)

Tho

usa

nd

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Flight Notification Volume

Practical Value

The (perceived) practical value of your service

is the alibi to engage in a mobile relationship

Brand Trust

Innovation

Practical Value

Relationship Make it personal

Fulfill on the moments of truth

Remove travel stress factors

Use all the context you can think of

If you are able to build the right mobile relationship sales will be perceived as a service

Contextual | Personal | Relevant

Comfortzone

Mobile roadmap to success

Questions?

T: @jeve | M: +31 6 13 13 17 17 | Booth 44