To be the online market leader in Pakistan. Always to be the
first choice of customers
7. Mission statement
To become a leader offast moving consumer goods in the local
market and to achieve the highest level of success.
8. Brief History
We started our offline business in 2000
Going online 2008 (1 sttime in Pakistan)
Only in Islamabad
Wholesaling
Retailing
9. Reasons why you should become our customer
Lowest possible prices Stock availabilityQuality guarantee( For
specific products ) Free Home delivery ( conditions applied
)Promotional activities Simple but comprehensive billing system
Great value for money
10. Analysis
Why this Business
Target Customers
Competitors
Value Chain
11. Why this Business
New to the Pakistani people
Time consciousness of people
Less mental stress
Traffic problems
Parking problem
Changing trend
Profit making
Every one is using grocery items
12. Target customers
Our target customers are
Upper class
Middle class
13. Competitors
Direct
No one present in Pakistan
Indirect
Metro
Sauda salf
City super markets ( In islamabad& Rawalpidi )
Utility stores
CSD ( canteen stores departments )
14. Value chain
Delivery system
We have our own fleet of 20 vehicles
Application service provider
NetSolace Technologies Inc.
15. Unmet & Underserved needs
Unmet Needs
No one is providing Online services
Home delivery
Underserved needs
Various payment modes
Best quality assurance
Minimum delivery time
Normal 12hrs
Urgent 6 hrs.
16. Business Model
Unique defendable resource system
First offered only physical services but now also going online
in Islamabad
core benefits
Best quality
Availability of stock
Capability
Trained sales force
Efficient delivery system
17. Business Model
Unique defendable resource system
Activities and resources
Secure payment system
By using technology we control inventory system
We use best technology for secure payment.
18. Business Model
Financial model
Product sales
Advertisements
Membership Fee
Shareholder value model
To maximize the shareholders wealth.
Company derived value creation.
Best information
Lowest prices
Widest assortment
19. Business Model
Growth Model
We will offer existing products in new market to maximize our
profit
20. Customer interface
An Integrated site with both aesthetic and functional
features.
60:40 for broadband
75:25 for dial-up
Audio, graphics, text
Multimedia mix
superstores
21. Customer interface
Personalization(only for broad band users)
Feed back
Delivery
Normal 12hours
Urgent 06hours
22. Branding
Brand Audience: People of upper and middle class who know how
to use internet.
Assurance of best quality and wide assortment
In the beginning, our primary aim is to capture maximum
customer attention, no matter if we have to pay some cost for it.
(low profit margin)
Special offers& promotions on special events.
23. CRM
We use analytical approach
Membership
Cash facility
Loyalty cards
Support in decision making
Pre-purchase ( Reviews, articles, current sales ratings etc
)
