Contact

Surendranath

+91 8867896632

Bangalore

DIGITAL MARKETING COURSE

1.DIGITAL MARKETING OVERVIEW

2. SEARCH ENGINE OPTIMIZATION

3. SOCIAL MEDIA MARKETING

4. PPC ADVERTISING WITH GOOGLE ADWORDS

5. GOOGLE ANALYTICS

6. LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)

7.EMAIL MARKETING

8.ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)

2. SEARCH ENGINE OPTIMIZATION

3. SOCIAL MEDIA MARKETNG AND SOCIAL MEDIA OPTIMIZATION

Download Course Contents (2&3 Modules)

4. GOOGLE ADWORDS

Understanding purpose of Campaign

Account Limits in Ad words

Location and Language Settings

Networks and Devices

Bidding and Budget

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Demographic bidding (Display Only)

Social settings (Display Only)

Purpose of Ad Groups

Keyword Types (Broad, Phrase, Exact and Negative)

Ad words Keyword Tool

Text Ad Format

Quality Score and Its Importance

Understanding the Ad Group and Keywords Dash Board

Search Terms + Single Keyword Auction

Columns Customization

Alerts Setting

Filters

Adgroups and Keywords

Purpose of Ad Groups

Keyword Types (Broad, Phrase, Exact and Negative)

Ad words Keyword Tool

Text Ad Format

Quality Score and Its Importance

Understanding the Ad Group and Keywords Dash Board

Automate Tool

Search Terms + Single Keyword Auction

Columns Customization

Alerts Setting

Filters

AdWords Account Setup

Ad formats And Ad guidelines

AdWords Account Setup

Creating AdWords Account

AdWords Interface Tour

Adwords Dash Board

Billing in AdWords

Ad Types in Adwords

Text Ads

Image Ads

Display Network Targeting

Setting a Display Network Campaign

Concept of CPM and Branding

Automatic Placements

Manual Placements

Placement Tool

CPC Bidding and CPM Bidding

Audience Tab

Topics Tab

Purpose of Conversions

Create your Conversion Tracking Code

Tracking the Conversions for Multiple Product

Purpose of Conversions

Create your Conversion Tracking Code

Tracking the Conversions for Multiple Product

Remarketing

5. GOOGLE ANALYTICS

Introduction to Google analytics

How Google analytics works

Understanding Google analytics account structure

Cookies importance in Google analytics

Setting up an account in Google analytics

Adding analytics code in website

Understanding different types of traffic

Downloading different traffic reports

Creating Key performance indicators using primary and secondary dimension

Understanding Bounce rate and how to reduce it

Setting up goals and tracking conversions

Different types of Goal conversion paths

Importance of funnels in goal conversions

Integrating Google Adwords with Google Analytics and Google Merchant centers

Tracking Adwords Campaign reports in Analytics

Filtering the traffic and creating different types of Pictorial charts to analyze reports visually

Importance of UTM Tagging ( Automatic and manual)

Enabling Automatic UTM tagging gclid in Google adwords

Event Tracking in Google analytics

Creating Dashboards

Checking Real Time Traffic

Creating Advance Segmentation Reports with multiple Dimensions

Attribution Modelling (Single&Multichannel)

Creating Custom Reports

Remarketing using Google Analytics

Tracking Ecommerce Reports

6. LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)

What is conversion rate and conversion rate optimization

How to generate leads for B2B using linkedin

Generating leads through facebook

Advantages of premium membership in linkedin

Importance of A/B Testing

Landing page Design importance in getting leads

7.EMAIL MARKETING

What is email marketing

Importance of email marketing in generating leads

How to write effective subject lines

How email Marketing works

Challenges faced in sending bulk emails

Setting up campaigns and lists

Creating email marketing template and sending bulk mails

Uploading mail ids to the tool

Creating subscriber lists

Checking open rates , clicks , click through rate

Checking traffic from various locations

Popular tools used

8. ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)

What is affiliate marketing and how to earn money from it

Discussion on worlds popular affiliate network sites

Creating banners and using on blogs

Identifying the money making , highly targeted and less competitive keywords

How SEO helps in Affiliate marketing and google adsense

Registering in Affiliate network sites

Promoting various sites

What is Google Adsense

Why Google adsense is the highest money making method in the world(Monthly income more than

10Lakhs)

How to get approval from google to display ads in your sites and earn money

Additional Benefits

Every month latest resources, videos, case studies, Ebooks will be directly sent to your mail

Real time Reports and tools will be provided

1GB full of step by step online earning methods videos will be provided

Mock interviews and Real time interview support even after joining company

Can attend unlimited batches in online or offline

Contact me for any queries or feel free to schedule your demo in online or offline

Skype id : surendigital

Mail id : suren237@gmail.com Contact No: +91 8867896632

Online population is increasing @200% per year

Digital Marketing is one of the hottest careers in India and many other countries

“Digital marketing to create 1.5 lakh jobs by 2016: Experts”

http://timesofindia.indiatimes.com/tech/jobs/Digital-marketing-to-create-1-5-lakh-jobs-by-2016-

Experts/articleshow/40198077.cms

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