Marketing Management-bangalore University

8/3/2019 Marketing Management-bangalore University

1/118

@9-

-@D9---

,@-W -@-,@-

W ,@-@I@

W ,@--O-W ,@-,-,-@9

W ,@-99

W --,@-


2/118

f

@ff

n

fnff

fn

f

f

,f%

@n

fnff

nfn

ff

nf#ff

nf

f

nf

f

Dn

,ff%


3/118

,-,@-@-

%W ,fnfn

fnfnfnn

n%,

W fffnff,fff


4/118

,@-

W @ffnfnfffn$nffn%J@-@-

W ,f fnfffffnnffff

ffnffnfnf#

%@


5/118

-9@,@-

W -fJf@fnf

fff9ffnf

fnfnffn

nnffff

fffffnffn9nffff


6/118

J-@

W Jf fnnfffnnnnfff

W 9#fffffffnfff

fnfnfnfnnnffnf


7/118

,@-,@

W fffn

ff

nff

fnffn

fffnfff

fffnf

fffnf

n


8/118

9D@

W 9fff

nn nff

ffnf

fffJ

nnnfnn

nffnf

nff$ffnfnfn


9/118

O-

O nffnffnnf

ffnnfO @ffff

O fnfff ff

O fnfnffnnff

O fnffnnn

O fnffffff


10/118

,-,@-@I@

W fJff

fnff

W ,f,

W ,ff,f9n


11/118

,@-9

O ,fnf

Dfn#$f

nff

ffff

fffn

ffn$fnf


12/118

@,@-,-

W @f,ffff

ffn

nffnf

nff


13/118

,@-,-,-@

W fffffnfnffffnfnfff

fffnfffn

W ,f,ff9nfffnfnffff9fffnnffnf


14/118

,@-99

W 9nn

W fn

W 9nn

W ,fn

W nf,fn

W nf


15/118

9D@--9@

W @fffnffnfD

W @nnnfnfnffffffn,ffnffnnffnnnfnf


16/118

9D@--9@

O fffnnfnnfffnfffnn@ffnfnffffnfff

O @ffnn

O @nfn#nffnfnff

O 9nfffnn

O n,nn

O n9nfnn


17/118

9D@-9@

W ,ffnffnfnf

W @ffffffnfnfffnfffn

W 9fn

W nfW ,fnf


18/118

--9@

W #9nnfnnn#

W 9nnnn

W nffW fnff


19/118

,@--9@

W ,fnnn @nffnnfffn

ffJ

ffffff

W 9fn#ff

W nnff

W nff


20/118

,70937039,943

3907,90/.:894207

14.:8

437:3574198974:.:894207

8,981,.943

$,08

7039,943

!:8!:8

$0$0-57424943

$4799072

,38357419;,8,083.70,808

fnn

!74/:.943

7039,9433.44:74:

0,843,898-,.

!74198974:

574/:.943.439748


21/118

,70937039,943

3907,90/.:894207

14.:8

.9:,5:99390.:8942071789 -:9

,9.390

.42509943

$,08

7039,943

!:8!:8

$0$0-57424943

$,39,990.:894207.42081789

ff

!74/:.943

7039,9433.44:74:

0,843,898-,.

!:993901,.947

574/:.91789


22/118

@fnn

,709343.059

%0,.0;0203941.47547,904,8974:

20093,3/0.00/3.:894207300/8-099079,390.42509943

:89420747039,943

47547,90,.9;908,7014.:80/:543

574;/3.:8942078,981,.943

3907,90/011479

89,11,..059907085438-9

147.70,93.:8942078,981,.943

4,,.0;02039

%0-0019,9.47547,904,8.,3

-0,.0;0/974:.:894207

8,981,.943

,7093.43.059%0,.0;0203941.47547,904,8

974:20093,3/0.00/3

.:894207300/8-099079,390

.42509943

:894207

47039,943

47547,90,.9;908,70

14.:80/:543574;/3

.:8942078,981,.943

3907,90/011479

89,11,..05990

7085438-9147.70,93

.:8942078,981,.943

4,,.0;02039

%0-0019,9.47547,90

4,8.,3-0,.0;0/

974:.:8942078,981,.943


23/118

-@J---

,@--9@

$!% #%

!%

7039,943 '4:20 !7419

%204743 $479907257419,-9 43907257419,-9

0,38 ,7/80357424943 3907,90/2,7093

4.:8 00/841908007

$9,79 893!74/:.98 %,709:8942078

25,88 .0;3470$,08 :894207$,981,.943


24/118

nf,f

W @fnn

ff

nfn

ffnf

W nffnff

nf

nfnffnf


25/118

nf

W @fnffnffffffff

W nfffnff

ff

ff

f f

9fnf


26/118

,fIf

W @ffnfnffnff

nW ,ffnfn

fnffnffffffnf


27/118

,ffnf

W ffn

n$

n$fnffn

n$


28/118

,ffnfnf

9n

n

ff

f

,fn

@nn

9nnfn

:894207;,:0

!07.0;0/

-030198!07.0;0/

8,.71.0

!489;0 0,9;0


29/118

--,@-

W @fffnnnf

ffff

W @ff9fff

nfffff

W @nnn

ff9nffnn


30/118

,D,@-@-

W ---@-I-,-@

W ,@--@---,@-@,

W ,@-@,

W ,-,D,-@-@-

W @JD--,--

W --9@-----D,

W ,@-9---9


31/118

@f

425,3

.7403;7432039

,.7403;7432039

0,

!49.,

%0.344.,

$4.,

.4342.

$:55078 :8942078

897-:9478

425099478

''


32/118

9@fn

W9nf$f fn

nnf

@ffn

fffn

9nff$fnn

W nf$nnf 9ffn

%nf

n

fnn

nf

Wnn nn

f$f

D

ffffff

fn

W @nnf fn

fn

f

fn ,fn

fn

490!$


33/118

!47907847.08

3/:8973/:897

425099478425099478

3903894139038941#;,7#;,7

:078$:55078

0

397,398

$:-899:908

%70,941%70,9410397,3980397,398

%70,941%70,941$:-899:908$:-899:908

,7,33,7,33

!40741!40741$:55078$:55078

,7,33,7,33

!40741!40741:078:078


34/118

fnn%ff

W Jf"

W Jn$"

W f$nf"

W ff"W fnf

n$n$n

W fnff

n"W Jffffnnfff

fn"


35/118

fnnf

W Jffffn"W nf"W Jffff"

W fnfff"W Jffff"W nfn

fnf"W Jfffn"


36/118

fffnn

,7093$97:.9:708

W,709347,38,943W,709397,33

W397, ,3/3907/05,792039,

.422:3.,943

507,93#08:98

-574/:.9.:894207

047,5.7043

W$,08

W,7098,70

W!74192,738

W4898

$97,90.

88:083,88

W,70934-0.9;08

W,709802039,943

W

425099;0,/;,39,0W470.4250903.08

W!489433

W!479144,3,88

,7093

$89028

W,709331472,94388902

W,70935,33388902

W,7093.4397488902

,7093

110.9;03088

W!74/:.9

W!7.0

W!7424943

W897-:943


37/118

@f

425,3

.7403;7432039

,.7403;7432039

0,

!49.,

%0.344.,

$4.,

.4342.

$:55078 :8942078

897-:9478

425099478

''

$

%


38/118

nJ@

$%#%$ $$$

!!#%&%$ %#%$

,9.3

$97,900843;07843

$97,9008

43;07843

$97,9008


39/118

,-I-,-@@

W 9nffn

W ffn

W nnfn

W ffn

W nffn

W fnfn

W @nnffn

W 9nffn


40/118

,-I-,-@@

W f

W

W W

W

W 9n


41/118

-@-@

W fnffn

W 9ffnfn

W 9nffffnW ,ffn


42/118

,@-9---

,ffffnff

fnfn


43/118

,f

W @ffnfffff

"

W -ffffnffnff%n

W fff#fffffnnf


44/118

W I

W Jffn

W -D-I@f

nW ff


45/118

,fn

W ,fnfnffffn

W ,ffW 9f

W f

W 9n

W


46/118

,ff

W ,fffffn

ff

Wnnfff

n

ffn

nfff


47/118

fff

W @nfffnfffnfn$nffnffffffnfnfn

W nn9fnnffffnffnffnnff

W fn


48/118

:65::65.3::65::65.3:

#&'690:#&'690:

&"'.5.3::&"'.5.3::

#69;9::;9.;:#69;9::;9.;:

&;9.;:!&"&;9.;:!&"

&/&/ :;9.;::;9.;:'.0;0:.92;5'.0;0:.92;5

#6:;655#6:;655

:;649::;649:

647.5647.5

2;36745;2;36745;

9:0.;659:0.;65

.:945;.3.;65.:945;.3.;6565;96365;963

5;;596545;5;;596545;

647;;69:647;;69:

2;#5;9.;652;#5;9.;65

!#961;!#961;

#9646;65#9646;65

#90#90

#9610;#9610;

#3.0#3.0

.;16.;16

.5;.5;

9.99.95656

916916.5;;6.5;;666

616616

;;9;;9

911911;;6;;6

#673#673 #960::#960::

@,f9f9n


49/118

ff

nf

fffnn

nfn%#ff

,f$J@f

fn

,ff$f

@ff$9f


50/118

ff

,fnn

ffn

fffn

fn

nnf$f


51/118

,ffn

W nnff

f%,ffnn

W @nnnfffnnfffn%f

W @fnfnnf

ffffn %

W @nfnnfnff ffffffffffffn

ffnfffffn%, nf,fn


52/118

:65::65.3::65::65.3:

#&'#&'690:690:

&45;.;65'.9;5&45;.;65'.9;5#6:;655#6:;655

"7769;5;5.3::"7769;5;5.3::.51:30;65.51:30;65

'.0;0.3'.0;0.3

47345;.;6547345;.;65.92;5.92;5

&;95;:&;95;:

.25:::.25:::

#9610;:90#9610;:90

6/0;:6/0;:

"7769;5;:"7769;5;:

'9.;:'9.;:

#9610;:90#9610;:90

6/0;:6/0;:

#9646;65

#90

#9610;

#3.0

#673 #960::#:0.3

J,fn

5;95.35;95.3

&"'&"'

.92;%:

.90

.92;%:.90

:8942078

fn


53/118

fnDf

425,3

.7403;7432039

,.7403;7432039

0,

!49.,

%0.344.,

$4.,

.4342.

$:55078 :8942078

897-:9478

425099478

''

fn


54/118

%# !$

!74/:.9 %0893

/0835071472,3.0,550,7,3.0

$07;.08 %089330807;.084720,3841

807;.08/0;07

:894207 .:8942078-:47/4349-:

07090-:1742

!7.3 ,308/8.4:398574249438

80,843,9

$:-899:9430,89.9

!7424943 %470/:.0788.4898

%40110.9;05742490949,709

2,7098

897-:943 2574;38:55.,3

43/70.9

fn

@fn


55/118

fn

,ffn

W 9f%#nf%#

W ;ff%f

;ff%W nnff

W f%ffn%fnff

%nfn


56/118

fnffn

Df

fff

Dfffffff

n

Jfff


57/118

nfffn

&$$$

#%

$

":,9

57088:83088!074/.,8

%7,/0

,,308

.,/02.4:73,84;0732039

89,989.8

70.94708

425,3#054798

9073,

39073,

:89420770.47/8 $,087054798

$:550789,989.8

#080,7./,9,

:894207.425,398

:894207036:708


58/118

ffn

nffff$

fffffff

f


59/118

@ffn

W ;ffff Dffffnfff

ffnn

9fnfnfffnf

,nf

W ;ffff Dffnff

-9fnnf

fnfn$n , nnf$f


60/118

Df

W ff

W nnf

W

W nnn

W $n

W If

W fW f


61/118

fn

@ffnn

,9,,3,88,3/39075709,943

#080,7.!,33339,.439,.97080,7.-7017080,7.574548,

547,947#080,7.$0.43/,77080,7.6:,9,9;07080,7..438:9,9439

0507984-807;,943

,36:,399,9;0/,9,.40.94308.759;07080,7.05072039,7080,7.908,253

574.088908:7;02094/6:089433,70/083

#05479793,3/5708039,943


62/118

@nf,

W fnf

W ff

W

W fff

W ff

W

W f

W


63/118

ff,

W If,W ,

W fnf

W nf

W fnfnn

W ff

W nfffff,


64/118

,fn

nnf

n

fnfn

ff

Dffn

n


65/118

94:9;,/,3/70,-0

31472,9432,3,02039/0.8432,34:/8443/00307,90394

8420.7,,2041.,3.0

83,

3/


66/118

,-,D,-@-@-

O,ffff

nff$f

ff

fnfffn

O ffffn

nfff


67/118

ID,

W ffnf

f

W @ff

W fff

fnnf$n


68/118

I-D

W ff

nfn

nf$n

W fn

nf

W @fnnf


69/118

@-

W ffnfff

fn

W f

n

fn$n

fnf

ffnf


70/118

@-

W @fnn

nfffff

ff

nff

fnf


71/118

,ff

W ffnfffff

,fffn$nf

fnfnfnnf$fnff

nffnfffffn


72/118

,9-,-

W ffff

W nffff

ffffnfff

W @ffnfnnnnfnnffnn


73/118

,9-@

W nffffnffnff

W @nnf

W @nffnfnnfffnff$nffff


74/118

,9-@

W @J,9@-@-9@

ff

f


75/118

ff

W ffnnf

ff

W ,ffffff

nfnf

W ffff

ffnfn

fn


76/118

D@

W nffn

fff

fnnfnf

nfn

W fffnff

fn

W fffnf


77/118

,9-9@-@

W @fffnffnffnff

W fnnfffffff

W ,ffnfffff


78/118

fnf

W nff

ff

n

,fnnnnf

nf

f$ffnf


79/118

,-,@

fff

n

fnnnff


80/118

,-,@-

W @ffnnfnnn

nfffnf

nnf

fnffnnfnf$fnfnff

nnffnf

f


81/118

fnf

W fnfffnf

fnfffffnf

fnffnff

fnffnnf

nfffnf


82/118

,-@

W fnf,@fnffffnfff

W fnfnffnfnnnff

W ,fnf

W ,ffn

W fnf


83/118

fnf

W fnff

ff

fnffn

nf

ff

fn


84/118

J@D@,

#

ffnfffnfnffnfnf

nffnfn

nff"

-fnf


85/118

J@D@,

f

@ff

fff

nfffff

nfffff


86/118

J@D@,

@fnnff

nffff

fnf

nfnn


87/118

J@D@,I-

W 9@-@fff

@ff nf

fn%nnfffnfnn

fnffffffnf

fnffffffnfnfnfffn%nfn


88/118

ffff

W nfnffnnfffnffnnfff

nW ffffnf

ffn#ffnfff

fn#ffn


89/118

ffff

W Dfnffn

ffnfff

nf

W ,fnff

,D@9-,

@,@-

@D@-,-@--,n


90/118

D-;D@-

W nn,fnf

fnfnff

ff

W nnnf

fnfffffn

nfff

fff

,Df


91/118

n

W ffn#fW ffnff

W nfnfff

W fnf

W nnfnnf

W ,fnffn

W ,fnIID

-

,ffnfn


92/118

f

9n

n

ff

f

,fn

@nn

9nnfn

:894207;,:0

!07.0;0/

-030198

!07.0;0/

8,.71.0

!

489;00,9;0

D- - ,O,-


93/118

D--,O,-

D@,#ID

W ff

W fn

W ffn

W ,fnffn


94/118

ffn

W 9n

W 9nn

W 9nfnn

fnfn$nf

nf


95/118

fn

W fffnf

ffn

fnn

nf

fn

fnf

fnffn

nfff

n


96/118

@fnffn

W Jfffnf#

ff

nfnfnf

nf

nfn

ffnffnff

nnfnff


97/118

,fffn

W 9n

W 9nff

W fnf

W

W f

W fW fnffn%

,f n


98/118

,fn

f%I

W fff

ffnfn

fff

n

W D$

W fnffn

ffffnffff

n

f


99/118

f

ff%,

W @@@--@--D@,


100/118

DID

W @ffnf

ffffn

nf

n

W @f

$

nffffn$fn

W fnfn

fffff


101/118

DID

438:207477,38,943,574/:.98,890574/:.95:7.,80/

47507843,47

4:804/:80

47:803904507,94341,

-:830884747,38,943

%42,3:1,.9:704907574/:.98

47708,09449078

#$%

!#&%

$

!#&%


102/118

D-@--D@,

&3/0789,3/3.:8942078

4/4

90-:

,9,70

907.4.0

.7907,

:8942078

48

25479,39

070/4

90-:

03/4

90-:

@ -D-- D-


103/118

@-D--D-

ID

31:03.0843.438:2075:7.,83-0,;4:7

W 31472,943

574.0883

W 249;,943

W -0018,3/,999:/08

W 507843,9

W 10890

W 10..0

W .:9:70

W 84.,.,88

W 04/024

7,5.8W 7010703.0

74:58

!07843,

31:03.08$4.,31:03.08

438:207

%0-:3

89:,943


104/118

@

W nfnf nfnfff

ff

nnffnnff

fffffnfnf

nnffnf

nfnnfnffffn

@


105/118

@

nfnfffnffnn

W 9fnnfnfff

fnfnf

W 9fnfnn

fnnnfnf

W #nfnfnffnff

%nnnfffnfff

ffffff

@


106/118

@

W nf#n

nffffn

%fnfnnn

#ff9fnfnn

fff

- D9


107/118

-D9

nff

ff

@fn#ff

nn

@nfnff

fn#fnfnff

nn

,


108/118

,

ffnffnfn

ffn,ff

ffnff

nnffffnf

n,fn

fffnnf

n

- @@D


109/118

-@@D

W ffffnf

f%fn

fff@

fnnfffnfnf

fn

9- @


110/118

9-@

W ffnn

fn@ff

ffffff

nfff9fn

fnffff

W fffnn,f

nnnfff

@


111/118

@

W 9nf

nnfnffnnff

f

W ff

fnf

ffn

-, @


112/118

-,@

W nnnnfn nnnffn

nnnnfn9nn

nnfnnn,fn

fnfff

nfffnnnffnfnff

fnn

ffn

@9 D- ID


113/118

@9D-ID

f nfnfff

nffffnfnff

@fnfn

f@nfnnfnnf

fffn

D- ID


114/118

D-ID

fn nf

n

fnfn

f@ffnnff

nff

fffffnfffn

nfnn

D- ID


115/118

D-ID

fff fnf

nnffn

nffnfff

nnf@

ffnf@nfnfn

nfnnff

ffnnnff

n

D- ID


116/118

D-ID

W If fffnffnn

nffnnf

fnfn@n

ffnnnffnff

fffnnnf

fffffn

-D,-,-


117/118

9

%0.438:207

/0.8432,3574.08800/

70.43943574-02

,,703088

31472,943

80,7.

;,:,943

1,9073,9;08

!:7.,80

!

4895:7.,800;,:,94341

,9073,9;08


118/118

Documents

Marketing Management-bangalore University