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Introduction toIntroduction to
Digital MarketingDigital Marketing(workshop)
ByInstitute of Digital Marketing India
A Unit Of Basket OptionJGI Ventures Initiative
Karnataka
Digital Marketing Institute іѕ аn Online аnԁ Classroom based Online Marketing training аnԁ matter-οf-fact job oriented professional training body. Wе teach ουr students marketing οn thе web.Wе аrе digital strategists fοr organizations tο give thеm poised online marketing result. Wе hеƖр, develop online businesses tο next level
Here’s hοw wе rесkοn thаt wе саn hеƖр уου achieve thіѕ:
Wе provide quality, timely аnԁ relevant training іn Digital Marketing tο individuals аnԁ organisations through Digital Marketing Experts.Wе erect knowledge аnԁ skills іn Digital Marketing through industry based expert-led training programmes fοr аƖƖ levels οf encounter.Wе connect Digital Marketing Professionals wіth aspiring Digital Marketers.Wе hеƖр YOU mаkе sense οf Digital Marketing.
ABOUT US
OUR VISIONOUR VISION
To be a Thought Leader in the way Enterprises Create, Manage, Transform & Communicate their Brand Globally
OUR MISSIONOUR MISSION
Local Brands Global Markets
OUR OUR TEAMTEAM
SUMIT PAREEK Chief Executive
Saya Augustin
Varun Jamwal Vinutna Yetukuri
Lakshmi Sastry
Our Agenda
Social Media Management
Content Creation & Management
Online Visibility
Brand Identity Creation & Management
SEO & PPC
Viral Marketing
Video Creation, Management & Marketing
Topics For WorkshopTopics For Workshop
Brief about the TopicsBrief about the Topics
Brand Identity Creation & Management
Online VisibilityOnline Visibility
Content Creation & Management
Social Media Management
A business wants a brand's name, communication style, logo and other visual elements to be perceived by consumers.
Content creation is the creation of content, especially digital content, for self-expression, distribution, marketing and/or publication.
Most businesses today have websites, not all of them are well-known, even by the company’s customers. There are several steps available to move your website from an unknown to an easy-to-spot.
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
Brief about the topicsBrief about the topics
Search Engine Optimization
Viral Marketing
Pay Per Click Advertisements
Video Creation, Management & Marketing
A methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines
The primary way of advertising in internet. With PPC, you're not paying for a promise, and you're not paying to load an ad onto a page. You're paying for an actual result, a click.
Marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives. It can be done through word of mouth.
Most employees within enterprises today recognize that video streaming can helpbuild competitive advantage by creating a variety of online opportunities toincrease and improve communications.
Our Approach
WHAT ISINTERNET
MARKETING
INTERNET MARKETING PROCESSHow we build traffic: The Internet changes quickly but marketing fundamentals remain the same.
1 2 3 4User Search with specific keywords in
their PC, Laptops, Tablets &
Mobile Devices
With This Keyword
customer gets a big database
of different companies
from various search engines
Customer visits a website with “THAT
KEYWORD” & the website gets traffic
via Paid search, news Article, Maps, SEO,
Blog, Wiki & Google+ pages.
The user finds the information interesting
and fills the form, Company Marketing team
creates a customer database
Event DetailsEvent Details
The one day course covers the
following topics:
• Introduction to Digital Marketing
• Developing a Digital Plan
• ecommerce/Website Marketing
Strategies (SEO, SEM, SMM)
1. Introduction to Digital Marketing1. Introduction to Digital Marketing 90 Minutes (9:30 AM to 11:30 AM) 90 Minutes (9:30 AM to 11:30 AM)
Strategies in Digital MarketingStrategies in Digital Marketing
Aligning Internet with Business Objectives
Mobile MarketingMobile Marketing
Online consumer Behavior and Online consumer Behavior and NavigationNavigation
2. Developing a Digital Plan2. Developing a Digital Plan(120 minutes)(120 minutes)
3. eCommerce/Websites Marketing Strategies3. eCommerce/Websites Marketing Strategies((60 minutes: 12:30 PM to 1:30 PM)
Online sales, Lead Generation and Landing Pages
Search Engine Marketing60 Minutes: (01:30 am to 2:30
pm)
• Search Engine Optimization• Affiliate Marketing• Display & Banner Advertising• Pay Per Click Marketing
(Google Ad Words)
30 minutes Lunch Break(2:30 PM to 3:00 PM)
Social Media MarketingSocial Media Marketing3:00 PM to 3:45 Pm (45 Minutes)
• LinkedIn for Business
• Facebook for Marketing
• Twitter for Marketing
• Google +
• Local Business
Break (3:45 PM to 4:00 PM)Break (3:45 PM to 4:00 PM)
Practical SessionPractical Session (1 Hour) (1 Hour)
• Do & Don't Session
• Case Studies
• future general
Interesting Right!?Interesting Right!?
Then Slide next….to contact us
18th August, 2013Jain College Auditorium,
#44/4, jayanagar 9th block,Behind big bazaar,
Bangalore, Karnataka,India
See you at the Venue!!
Thank You
