OME Bangalore. SEO Bangalore presentation. SEO Meet up In Bangalore, Online Marketing Enthusiast Group Bangalore

Embed Size (px)


OMEBangalore Monthly Meet up. Online Marketing Enthusiast Group In Bangalore May 2010 Meet up. Discussion about SEO, Social Media. SEO Basics by @seobangalore - Suresh Babu Social Media Strategies, Facts and Stats by @ideasmaverick - Preetam Venkky Thanks to @shivseo, Vikas from Credirity Special Thanks to @brandbull, @IdeasMaverick, @praveenravi , @seoshankar and all the attendees and Volunteers

Text of OME Bangalore. SEO Bangalore presentation. SEO Meet up In Bangalore, Online Marketing Enthusiast...

  • 1. Online Marketing EnthusiastMay 22, 2010 . Bangalore

2. Agenda

  • SEO Basics
  • How Search Engines work
  • Whats New
  • Real Time Search Results
  • Social Media Basics
  • Examples of Social Media Success
  • Q & A

3. Google 4. Paid Local Natural Search Engine Page Results 5. How Search Works Crawl Index List

  • Web crawlers are automated Web browser which follows every link
  • Indexes based on content
  • stored in an index database

When searched using a keyword, searches in index and lists the sites. 6. SEO Guidelines

  • Google Webmaster Guidelines
  • Why Google webmaster says so ?
  • Example - point system


  • Every page - unique title, description and keywords
  • Clear hierarchy, text links
  • Content rich website
  • URL / Alt tags / H1 tags
  • Incoming Links from Authority sites
  • Site Map
  • Google Local Free. Take Advantage

SEO Basics 8. Websites and SEO

  • How websites works ?
  • Domain name, hosting, email
  • Include SEO while you do the R & D, prior to buying a domain
  • Why ?Easier, can choose the right domain with keywords
  • Keyword research in the website design planning phase
  • Why H1 tags, bread crumbs are important
  • Links Importance of back links
  • Content based on the keyword research
  • Common Mistakes SEO after making the site live
  • Using business name /welcome in the title, H1 tags
  • Building a site completely with Flash. Use Flash sparingly

9. Search Engine Page Results ( Now ) Real Time Twitter Twitter 10. Factors Influencing Real Time Results

  • Topics and real time components
  • Tweets, Google News, Fresh blog posts, Friend feeds
  • How real time results ranked ?
  • Based on relevancy, Time of tweet etc
  • Google has options now to search updates, everything
  • GoogleTrends, Yahoo Buzz, Trending topics Hot topics
  • Advantages: Accurate, up to information for searchers
  • Opportunity For Businesses Tweet about friends birthday

11. Social Media is What is Social Media? 12. aConversation 13. Blogs Wikis Podcasts RSS Mashups Social Networks Powered by 14.

  • It is a Conversation between
  • Customers
  • Employees
  • Investors
  • You and Me

Twitter is a mini Orkut or a mini face book thatallows only 140 characters( similar toyour scrapor what's on your mind ) 15. And guess what?

  • The social media conversation is
  • Not Organized
  • Not Controlled
  • Not a Message
  • Full of Insights
  • Fun and most of all Free

16. Why Social Media ?

  • To communicate
  • To Interact
  • To Educate
  • For Market Research
  • Customer support
  • To build a community
  • To Sell/Promote

17. Social Media Examples 18. Thank You Suresh Babu Email:[email_address] Blog: LinkedIn: