SOCIAL MEDIA OPTIMIZATION

R.BALAJI SEO

Introduction

• Social Media Outlets and Communities to generate publicity to increase the awareness of product, brand or event.

• Similar to SEO in that goal is to generate traffic and awareness for a website.

• In SMO refers to optimizing a website sharing content in Social Media and Networking sites.

WHY SMO

WAY OF SMO

• 1904 – Horse Car►• 1954 – Radio TV►• 1984 – Typewriter Word Processing►• 1994 – Phone Internet►• 2004 – Yellow Pages Search Engines►• 2009 – Newspapers Blogging►• 2010 – Advertising Social Media►

Types of Social Media

• RSS Feed – help to get your new updates, spread faster and indexing quickly of product / service and brand.

• Social News and Bookmarking Sites – is a method for internet users to organize, store, manage and search resources online

• Social Networking Sites – built for business and commercial with easy use such as Facebook, Twitter and Pinterest.

Relationship with SEO

• SMO increase important of SEO, as SE increasingly utilize the recommend users of social networks.

• When a webpage is shared or liked by user, it counts as a vote for webpage quality.

• SE use vote according to rank website in SERP.• Focus on driving traffic from sources than SE,

improve ranking also benefit of success SMO.

What In(SMO) It For Me?

• Important external images

• Connection to right people

• Going spread – getting latest news

• Create group – for internal communication

TWITTER

• For quick and easy way to keep my finger on the pulse of brand / company

• To keep up to date with company’s product, service or offer

• To receive alerts related to developments within company association or organization

• To receive free stuff or give way in exchange for information

Access

• Personalize• Following process• Write Tweet – 140 Character only share with including images

and link address.– Message visible to follower timeline– Message can be news, question, quote, relevant

link, interactive message and re-tweet.

PINTEREST

• Is a virtual pinboard• Organize and share photos and videos in web• Browse pinboard created by others & repin• Can create groups & contribute to other group• Everything exists - travel, hopes, dreams,

adventures, interests, futures, pasts, humor• Digital way for people to do

What it had?

• Blog– News ->Latest news– Tips ->Pin with friends, photos and videos– Pinterviews ->interview with top stars– Trends ->which contains lot of group what most

people using right now

• Business – Get started ->set your business account and

prepared to pin– Basics -> learn hoe o connect with pinners and pin

like a process– Success stories -> see how other business on

pinterest are doing it right– Tools -> introducing rich pins! Make your pins

more useful

• Documentation– Pin it button -> people share your stuff by adding

the pin it button to your site– Rich pins -> make your pins more useful to pinners

by adding a few metetags to your sites– iOS pin it SDK -> people share your stuff on by

adding pin it button to your iOS apps– Android pin it SDK -> people share your stuff on by

adding the pin it button to your Android apps

• Tools• Simple utilities to make your website or app Pinterest-

ready

– Widget builder -> add a pin it button, follow button and widget to your site

– Rich pin validator -> you have implemented rich pins now make sure they work

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