Dell computer

Team No: 4

RVS COLLAGE

MBA ,COIMBATORE

AMAL MANUEL

SABARI K

KAVIN PRABU .P

ARUN PANDIAN.M

SREEJITH K.S

History of Dell Computers

Michael Dell, Founder.

Dell started business as astudent in 1983.

Company renamed DellComputer in 1987Michael Dell, Founder of Dell Computers1987.

Dell Computers hit Fortune500 in 1992. Became the leader of PCindustry in the U.S. in1999.

Became the worldwideleader in PCs in 2001.

Dell products

Dell’s principal products include: Desktop PCs Notebook computers Workstations Servers Printers Storage devices MP3 players LCD and Plasma TVs Digital cameras Memory cards

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Dell Inc. Performance

Market shares continue to grow, so dorevenues and net profits.

Able to maintain profit margins.

Able to gain in operational efficiency.

Overall, a great company

(Potential) Problems Faced byDell Inc.

Growth in sales, market share, and profitsare slowing down.

Not clear what SBU could serve as “Star”and which SBU is a potential “Star”.

How to continue to grow into the future.

Factors that Contributed to DellInc.’s Performance

A great strategy!

Superb execution.

Growth of the PC markets.

Leadership.

Human resources.

Dell’s strategy for growth

Leverage the company’s strong capabilities in supplychain management, low-cost manufacturing, and directsales to expand into product categories where it couldprovide added value to its customers (chiefly in the formof good products at lower prices than rivals charged)

The standard pattern of attack was to identify an IT product withgood margins, figure out how to build it (or else have others buildit) cheaply enough to be able to significantly under price thecompetitive products of rivals; and then market the item to Dell’ssteadily growing customer base.

Key Elements of Dell’s Strategy

A cost-efficient approach to build-to-ordermanufacturing and mass customization;

Partnership with suppliers to squeeze cost savingsout of the supply chain;

Commitment to just-in-time inventory practices;

Direct sales and the use of extensive marketsegmentation

Customer value-added services and technicalsupport;

Key Elements of Dell’s Strategy

Pioneering use of Internet and e-commercetechnology;

Expansion into new products and IT services

deliberately launch offensives to take sales andmarket share away from rivals in those areas wherethey make a high proportion of their profits (i.e., HP inprinters and printer cartridges; Compaq and HP inservers; Cisco in routers and switches);

Building the Dell brand via advertising;

Good testing and quality control procedures.

Factors That Contribute to Dell’sProblem

Slowing down of PC markets

Intense competition

Shifting customer preference

Consumers want laptops

Businesses demand systems and services

Limited product lines

Lack of R&D capabilities

Dell’s Distinctive Competencies

Just-in-time inventory practices and supply chainmanagement (no one in the PC industry does itbetter—or even comes close to matching whatDell can do).

Low-cost build-to-order manufacturing and masscustomization—a world-class manufacturinginnovator.

Direct sales capabilities (no rival can yet matchDell)—and the capabilities are global.

Leadership in use of the Internet and ecommercetechnologies.

Key Weaknesses of Dell

Direct sales is probably not the best way to access firsttimebuyers, plus it has disadvantages in Japan andChina where buyers like to look and touch before buying.

No in-house repair service capabilities (as some rivalshave).

Lacks the product line and IT service breadth of Hewlett-Packard and IBM.

A somewhat weaker brand name image and reputationas compared to HP and IBM (at least for large enterprisecustomers).

Lacks R&D capabilities.

Become too big and too diversified too fast (batteryproblem).

Techniques of Dell computers Studies related to computer system performance involve modeling , simulation, and measuring real runtime system parameters during the execution of real-world applications.

Modeling An analytical performance evaluation approach is better than the simulation and measurement methodologies in terms of the time required to build a model, collect data, and get results.

Simulation Simulation techniques require detailed system knowledge. . Since these techniques are also generally trace- or execution-based, they are often more accurate than the analytical models. The time to develop a simulation engine can sometimes be prohibitive.

Measurement The measurement approach is highly accurate, but this technique is only available when a system has been developed

TYPES OF DELL DESKTOPS Dell Precision T7500

DELL Alienware Aurora

Alienware Aurora ALX Custom Gaming

DELL Inspiron One 2320

DELL Optiplex 990

Dell Inspiron One 2305

TYPES OF DELL LAPTOPS Dell Adamo

Dell Inspiron 1764

Dell Latitude

Dell Studio

Dell Vostro

Dell XPS

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