Communicating effectively - Part 2 What Else Do I Need to Know?

CommunicatinCommunicating Effectively:g Effectively:

What Else Do I What Else Do I Need to Know?Need to Know?

Know yourselfKnow yourself

Know your audienceKnow your audience

Know your messageKnow your message

Know your channelsKnow your channels

Social/economic/experience

What Makes

Them Them

Birth Order

Personality Type and Temperament

Learning Style

Phase of Life

Spiritual Development

Culture

Gender

Generational Concerns

Education





““I’m a I’m a teacher.”teacher.”

““I teach I teach to change to change

lives.”lives.”

““I want I want to meet to meet needs.”needs.”

Neighborhood Needs Map

Unemployment Truancy

Slum housingBroken families

Gangs

Child Abuse

Crime

Grafitti

Mental disability

Welfare recipients

Lead poisoning Dropouts

Source: Building Communities from the Inside Out by Kretzmann & McKnight

““I want to I want to help you help you

achieve your achieve your vision.”vision.”

Community Assets Map

Businesses Schools

Block clubsChurches

Parks

YouthElderly

Artists

Labeled people

Cultural Groups

Hospitals Community colleges

Income

Local Institutions

Citizens’ Associations

Gifts of Individuals

Source: Building Communities from the Inside Out by Kretzmann & McKnight





What’s best for your audience? • Phone call• Text• Face to face• Letter/card• Skype (or similar)• Website• Facebook• Twitter• Instagram• LinkedIn• Etc.

Grab attention

Make the point

Support the point

Create closure

(Think of your audience and what will surprise,

amuse, or challenge them.)

(Do this step FIRST!)

(Here’s where you explain or further develop your point.)

(What do you want people to do as a result? Tell them!)





CommunicatinCommunicating Effectively:g Effectively:

What Else Do I What Else Do I Need to Know?Need to Know?

Karen CampbellKaren [email protected]@hotmail.com