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IBM India © Copyright IBM Corporation 2006 IBM Confidential 1 - Communicating Effectively in Global Market

Communicating Effectively In Global Market

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How to Communicate Effectively in today\'s Global Market

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Page 1: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential1

-Communicating Effectively in Global Market

Page 2: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Topics To Be Covered

Speaking Clearly Consonants Vowels Syllables

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Page 3: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Speaking Clearly

Speaking clearly is difficult for some, but clear speech matters – the public speaker, debater, voice artist, prose, or poetry reader, must speak clearly.

What is the problem?

a.) Articulation,

b.) Vocal Tone Control,

c.) Nervousness

What speaking clearly can do? Avoids misunderstandings in dealings. It affects relationships.

What will happen if speaking is not clear? Business will suffer, Relationships will suffer, Affects the tone of voice in talks, in public speaking. Can cause innocent oral remarks in teaching, debating to insult. Limits opportunities.

How we can get rid of clear speech inability?

Practicing clear speaking.

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Page 4: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Consonants

/p/ Pen, spin, tip

/f/ Fool, enough, leaf, off, photo

/h/ Ham

/b/ But, web /v/ Voice, have, of

/m/ Man, ham

/t/ Two, sting, bet

/θ/ Thing, teeth /n/ No, tin

/d/ Do, odd /Ә/ (Shua)

This, breadth, father

/Ŋ/ (ENG)

Ringer, sing, finger, drink

/tf/ Chair, nature, teach

/S/ See, city, pass

/l/ Left, bell

/dz/ Gin, joy, edge

/z/ Zoo, rose /r/ Run, very

/k/ Cat, kill, skin, queen, unique, thick

/ſ/ (Long S)

She, sure, emotion, leash

/w/ We, queen

/g/ Go, get, beg

/Zh/ Pleasure, beige, seizure

/j/ Yes, Europe

Page 5: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Tips for pronouncing ‘v’ and ‘w’ correctly

To make the ‘v’ sound in ‘vest’ -> touch your upper front teeth to your lower lip and make a buzzing sound. (If you don’t buzz, ‘v’ will sound like ‘f’, for example, ‘Vast’ without vibration sounds like ‘fast’).

To make ‘w’ sound in ‘west’ -> round your lips slightly and make a voiced gliding sound. Don’t let your bottom lip touch the teeth.

When Pronounced correctly, V shouldn’t stand out too much. It’s sound, although noticeable, is small. As a result, people, depending on their native language, sometimes confuse V with B(Spanish, Japanese), with F(German), or with W(Chinese, Hindi).

These four sounds are not at all interchangeable.

Examples:----

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Page 6: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Very Void Valid Vacant

Voucher Verify Veto Virtual

Volume Avoid Advise Convey

Invest Divide Convince November

We Watch Week Want

Wont World Work Win

Wednesday Warning Always Women

Away Someone Sandwich Awkward

Waste Waiting Why When

Victoria Vincent Wendy Worried

Valentine Visit Graveyard Proverb

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Page 7: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Practicing ‘S’, and ‘Z’ Sound

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“S” “Z” “S” “Z”

Race Raise Dice Dyes

Loose Lose Cease Seize

Produce Use Niece Knees

Pace Pays Place Plays

Confess Confuse Loss Laws

Face Phase Price Prize

This These Rice Rise

Thinks Things Precedent President

The ‘S’ sound in ‘ice’ is a hissing sound(like a tea kettle) with no vibrations. The ‘Z’ sound in ‘eyes’ is a buzzing sound(like a bee) made with the vibration

of the vocal cords.

Page 8: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Practicing ‘Z’, and ‘Zh’ Sound

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Resort Busy Museum Feasible Resign

Resolve Choose Reason Confuse Enclose

Easy Applause Has His These

Design Clause Thousand Always Tuesday

Exercise Invisible Advertise Business Resume

-The “Z” Sound

-The “Zh” Sound

Pleasure Revision Usually Division

Visual Casual Occasion Leisure

Version Closure Confusion Measure

Occasion Mirage Treasures Garage

Page 9: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Now Two Most Important things in Communications

Vowels Syllables

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Page 10: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Vowels

The vowels are those sounds where our articulators do not come into contact with each other. They typically give the language its accent. It is these that help us differentiate between different areas of the country and the world. They are divided into two types:

1. Monophthongs(Single Sound) – They are 12 in numbers.

2. Diphthongs(Gliding double sound) – They are 8 in numbers.

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Page 11: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Monophthongs

Monophthongs Examples(Pronunciation)

Monophthongs Examples(Pronunciation)

Tree- tr Ago - g u

Insect- nsekt Boot - b t

Bet b t Fur - f r (us- f

Cat - K t Foot - f t

Car- k Up - p

Bought - b t Saw - s

Page 12: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Diphthongs

Diphthongs Examples(Pronunciation)

Diphthongs Examples(Pronunciation)

play-pl Boy -b

Know-n Near-n

Sky-sk Where- w

How-h Pure-pj

Page 13: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Long Vowels and Short Vowels

Long Vowels Short Vowels Long Vowels Short Vowels

Beat Bit Bead Bid

Seat Sit Seed Sid

Heat Hit Heed Hid

Feet Fit Feed Fin

Read Read(Past) Mead Mid

Greet Grit Sleep Slip

Deep Dip Deed Did

Neat Knit Need Kid

Leaf Lift Leave Live

Page 14: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Long Vowels and Short Vowels

Long Vowels Short Vowels Long Vowels Short Vowels

Meal Mill Green Grin

Feel Fill Jeep Jip

Peel Pill Reed Rid

Seek Sick Steal Still

Street Strip Team Tim

These This Thief Things

Weep Whip Deed Did

Neat Knit Need Kid

Leaf Lift Leave Live

Page 15: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Syllables

The Syllable is the unit of rhythm. It tells us about the number of beats in a word or sentence.

Types of Syllables

1. Monosyllabic(run, in out)

2. Bi-syllabic(heavy, auto, lancer)

3. Tri - syllabic (intellect, consonant)

4. Polysyllabic(examination, alternation, extinguisher)

Syllables are a very important part of our speech;

1. They give the word its pronunciation.

2. They are sound units that build up the structure of every word, without proper syllable stress speech would sound dull and monotonous.

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Page 16: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Syllabification Rules

A one syllable word is never divided. E.g. Boat, Good, Knelt. A compound word is divided between the words that make the

compound word. E.g. Shot gun, Sun set, Air plane. Divide between two consonants. E.g. Hap py, Per haps. When a word has an affix, it is divided between the root and the affix.

E.g. Re run, Soft ness, Cry ing. When a single consonant comes between two vowels, it is usually

divided after the consonant if the first vowel is short. E.g. Clev er, Lem on, Rob in.

When a single consonant comes between two vowels or vowel sound, it is usually divided before the consonant if the first vowel is long. E.g. Mu sic, Po lite, Pa per.

Divide between two vowels when they are sounded separately. E.g. Di et, O bey, A live, U ni form.

When a word ends in I-e preceded by a consonant, divide before the consonant. E.g. Tur tle, Ca ble, This tle.

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Page 17: Communicating Effectively In Global Market

IBM India

© Copyright IBM Corporation 2006IBM Confidential

Thank You

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