Case Study

By Allen Collazo

http://www.athgo.org/ablog/index.php/2013/04/26/social-media-events-2013/

Alex Rodriguez Biogenesis PEDs scandal

http://www.nydailynews.com/sports/baseball/yankees/a-rod-dodges-ped-questions-press-conference-article-1.1418375

The Story

• Alex Rodriguez has been accused of using PED’s from the Biogenesis Clinic.

• He have been suspended for 211 games.

• He is appealing the suspension.

• He is currently still playing for the New York Yankees.

• The appeal process could take to the end of the year.

http://bleacherreport.com/articles/1700911-biogenesis-is-becoming-the-ped-scandal-major-league-baseball-cannot-win

• The Story first broke in January by The Miami New Times.

• Later on leaks came out about potential suspension of MLB players. Also A-Rod may receive a lifetime ban.

• On August 5, Alex Rodriguez was suspended 211 games

http://www.mlbdailydish.com/2013/8/5/4589482/alex-rodriguez-biogenesis-suspension-summary

Social Media

• All the players that was suspended came out immediately.

• A lot of baseball players and analyst had their opinions about the scandal.

http://www.wordstream.com/social-media-marketing

http://bleacherreport.com/articles/1727810-twitter-reacts-as-mlb-reportedly-suspends-players-linked-to-biogenesis-scandal

Affect of Social Media

• “MLB investigators used Facebook connections, Blackberry IM transcripts and other electronic to build their case against the players implicated in the Biogenesis scandal”, reports the associated Press.

http://kabhe.wildapricot.org/Default.aspx?pageId=1436612

Significant Coverage Of Media

Traditional

• Full coverage

• Receive all the detail

Social

• Instant satisfaction

• Everyone opinions