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Audience Profile
• This audience profile will show how I found out
who my target audience is and how I have
reached out to appeal to them, I sent out a survey
in which a gathered results from a range of
questions asking about why they like horror and
what I could to to make my project a success
among them. I also used information gained from
my media classes at college and revision material.
• All media productions are targeted at a
specific background based on their age,
background, sex, country, religious beliefs
and many other factors.
• Analysing a media based production can be
hard, however it is far simpler if you can
identify the targeted audience
• All media is produced with an intended
viewer in mind and it is important that
the content is based on the audience and
it suites their understandability and the
style such as is it attractive to the
audience and will they understand what
they are seeing.
Social class• Social class is a big factor in target audience as it has been organised
into groups by the UK government,
• ABC1 – the middle class
• C2DE – the working class
• Both are based on the government census every ten years.
• A – higher managerial and professional
• B – middle management
• C1 – office workers
• C2 – skilled manual workers
• D – unskilled workers
• E – unemployed, unwaged
• Sometimes intended audiences can
be completely wrong and could
appeal to a completely different
range of people, a great example is
the wildly popular series star wars as
it was originally targeted for kids
however became insanely popular
with adults.
Preferred, oppositional and negotiated reading
• A preferred reading is the reading which the
audience was intended to receive.
• The Negotiated reading is one in where the
audience accepts the directors view however
change it to some degree to fit their belief.
• An oppositional reading is one where the audience
completely rejects the preferred reading and take
it in their own perception
The hypodermic syringe model
• According to this, the media is like a needle in which
injects ideas, attitudes and beliefs to the intended
audience who are a powerless mass and have little
option but to be effected by its influential messages, in
other words if you see an action of violence you might
act more violently for a time. If you see a woman
washing up, if you are a woman you might want to
wash up or if you are a man you may want the woman
to wash up.
Gender
• For horror movies in my survey 80% were boys
showing that given the stereotype boys are
more attracted to horror, violence and thrills to
some degree it could be true. Also research
over the internet show that grocery items and
themes may attract women were as themes
such as technology and warfare may interest
men.
Age
• From research I carried out and from around the
internet, it can be gathered that horror movies of
an age rating of 15 – 18 are the most popular,
this can be shown in the profits of films such as I
am Legend and Insidious. Also there is a certain
age were children are considered too young to be
exposed to horror qualities such as gore and
paranormal messages.
Survey results
• The results from my survey show that at the
moment the most popular horror sub genre is
slasher and this can show that one of the most
popular qualities in a horror movie is blood and
gore which could show that a big percentage of
viewers want images that will stay in their
minds and not a jump scare that will effect
them for one instant.
• From my research I have gathered that my project will have to
appeal strongly to males as they take up 80% of my audience and it
shall have to include stalker and Slasher themes as it was the
biggest factor of horror percentage wise. I will have to target a niche
audience of 16-20 year olds as they are the standard age you would
find in my college and therefore the people most likely to view my
project. I will have to include a message in which the audience can
take in a preferred reading but the can change to either an
oppositional or negotiated reading if they may choose as to
maintain its success and not go in a one way way of saying there is
only one way to perceive my project.