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PAPER SHAPES PRESENTATION TEMPLATE 2
Every single assignment in the course requires an in-depth audience analysis.
FUTURE IMPLICATIONS
Students learn to assess the many needs of multiple audiences – which is an essential soft skill.
MULTIPLE AUDIENCES
This sequence takes the entire first week of instruction – this is a foundational concept.
THE FIRST WEEK
Audience (along with purpose) is the key to defining the content and tone of each document. It’s the most important!
THE KEY
The When and Why
PAPER SHAPES PRESENTATION TEMPLATE 3
DAY 1:
Intro to Audience
DAY 2:
Audience Analysis & Research
.
• Who is your audience? • How do you find out
more? • What must you know
about them?
DAY 4:
Multiple Audience, Purpose &
Culture
• How do you capture the needs of all involved?
• What about secondary & tertiary audiences?
• What about multiple purposes?
• What about cultural consideration?
DAY 3:
Content & Tone
• Do you use a direct or indirect approach?
• What content will your audience need?
• What tone will help you best achieve your purpose?
Audience Lesson Series Overview
• Why does it matter? • How does it work with
purpose?
PAPER SHAPES PRESENTATION TEMPLATE 5
• What are their attitudes and expectations?
WHAT
• How will your readers use this information?
HOW
• Who are your readers?
WHO
• Why are they reading your document? (PURPOSE!)
WHY
Before You Start
PAPER SHAPES PRESENTATION TEMPLATE 6
Why Audience & Purpose Matter Audience (Who & What)
Purpose (How & Why)
Tone & Content
PAPER SHAPES PRESENTATION TEMPLATE 7
The Tiger Mike Memos
Tiger Oil, Texas, 1970s
These memos are famous. How famous?
Edward Mike Davis
PAPER SHAPES PRESENTATION TEMPLATE 8
Exercise
Is the purpose achieved
?
• Who is the
audience?
• What is the
purpose?
PAPER SHAPES PRESENTATION TEMPLATE 9
NOTE:• Specifically, what kind of workers
is he referencing? What are their attitudes, needs, and opinions going to be?
• Nailing down the actual purpose can be difficult. Take time with this.
NOTE• Make a short list of the ways Tiger
Mike failed to address his audience in a way that would fulfill that specific purpose.
Note• Make a list of the ways this memo
could be reworded, restructured, and revised to achieve the purpose. This is harder than it sounds!
Who is the audience?What is the purpose?
Where did good old Edward Mike go
wrong?
How could you reframe this to achieve your
purpose?
But Wait.. THERE ARE MORE!Take the 5-minute Tiger Mike Challenge!