Digital dissected

Peter Brewer

Real Estate Agents won’t be replaced by technology…. They’ll be replaced by Real Estate Agents who effectively use technology…

Focus on the effective…

Why are you using digital media and social media?

Humanise ourselves

Show that we actually do care

Connect on the channels our clients communicate on

Connect with information that’s relevant to them

Show that we’re current

The age of digital disruption

Relevance wins

58/31

Who are there kids in our garages?..

Apple HQ

Google HQ

Hewlett Packard

Keep Relevant

What’s working in digital/social?

• Websites with clear intent to inform and convert

• Retargeting/Remarketing to drive visitors back

• E-books and landing pages to grow opportunities

• Video *(if the content is good)

• Social media *(if the content is good)

Your Website

Is yours Awesome?

Is yours Average?

Is yours Awful?

Have 3 Clients/Customers rate your website

Your website

• Is it easy for visitors to navigate?

• Does it rank on Google for the key search terms?

• Does it solve peoples problems?

• Does it convert visitors into business??

• Do people comment on it?.... (positively )

• Are you and your team really proud of it?

• Would you even know if it was down?

Show your site some love

• Keep it simple to navigate

• Know and use the keywords for your market

• Solve peoples everyday problems with great info

• Offer EBook subscription content

• Invite people to engage at the site

• Love your website and keep adding fresh content

• Make everyone on your team accountable for providing fresh content weekly

EBooks that work

• 9 critical mistakes to avoid when choosing a property manager in Epping by 9 people that made them .

• 7 little known facts guaranteed to get you a higher rent in Epping written by 7 people who get it.

• 5 crucial errors to avoid when selling your Epping Investment property written by one made who made them.

Getting another bite of the cherry..

95% of page views don’t convert on first view

– No call to action

– Insufficient information to satisfy customer

– No easy way to contact you

– No social proof or genuine testimonials

– You’re too hard to do business with

– Consumers still researching

What is Retargeting/Remarketing?

Retargeting/Remarketing

• Google and Facebook Ad networks- Major sites eg:

- google.com and .com.au

- news.com.au

- google maps,

- youtube.com

- gumtree.com.au

- cnn.com +

- millions of display sites

We’re living in a world of ‘Micro Moments’

-We’re checking our phones 150 times per day

-90% make life decisions via ‘Mobile’

-Marketers are battling for those ‘Micro Moments’

-People are becoming loyal to convenience over brand

- People prefer to receive content ‘on the go’ –

-Video is emerging as that preferred content

Video

• Google and Facebook Prediction

– 74% of web consumption will be video by 2018

– Must be short and engaging

– Must be relevant

– Must be shareable

– Used to position You as the SME

Directly targeted content

Packed with quality information

Deal with your FAQ’s

What to video?

• 10 FAQ’s for Tenants

– What happened to the first 2 weeks rent?

– How to get 100 points of ID?

– How do I get my bond back?

– Why maintenance inspections and what happens?

– Giving notice?

– I can’t pay the rent. What do I do?

– Can I have a small Rottweiler puppy?

What to video?

• 10 FAQ’s for Property Investors– Fees and charges

– Services

– Policy on rental arrears

– Communication process

– Market conditions

– Rental review policy

– Inspections and maintenance

– Buying more property

Should I have an App ?

1.3 Million Apps in the App Store-Android and Apple

Average life of an App on your device-6 Weeks

70% of Apps downloaded are never used

Most Apps aren’t ‘Productivity related..

Should I have an App ?

• Average life 6 weeks

• 70% of Apps downloaded are never used

• Maintaining for multiple platforms is expensive

• Should it really be about ‘search’?

• Could it be just be about building relationships?

• Send me your Apps for review!

Does my business need an App?

• Can you afford to develop it? …

• In all stores?…

• Is there a need for it?

• Will it ‘Wow’ me?

• Can you afford to maintain it?

• Can it be replicated?

• Is it already available as a ‘White label’?

• Can it be monetised?

• Would your Mum download it?

Social Media That Works

• Clearly identify your audience

• Understand what engages them

• Create exactly that content

• Promote that content and engage on it

• Test and measure continuously

• Wash-Rinse-Repeat

Everyone on the team MUST be involved in this!

Where to from here?

• Choose 2 actions

• Resource those actions (Time, People, Money)

• Set measurements of success

• Test and measure

• Wash, Rinse, Repeat

Thank You!

thatpeterbrewer.com

See you online!