Teaser trailer released on November 5th 2012 onto YouTube. This was effective to reaching the target

audience by reaching a worldwide audience and it will help generate the audiences views and opinions on the

film through social media. A 30 second teaser trailer was also between the Super Bowl on the TV. The Official

trailer was then released on 8 November 2012 and two other trailer released after. The last out on May 31 2013

The teaser poster was released onto a IMDb on 6th November 2012. From this it was talked about on some websites and newspapers wanting to know more about what is to come for this film. This is effective for the target audience since they are able to see this through all forms of social media including Twitter. This means it can again

reach a worldwide audience. Depending on the country the teaser poster was different for them. The official poster was out on May 24 2013 with a variety of

different pictures featured

World War Z was featured on movie magazines like this one. This is able to reach the audience who read the magazines its featured in and

people who are fans of films that brad pitt is featured in a reach out to them, encouraging them to read the article on the film and then to

watch the film when its released in the cinema. The magazine is also able to reach to the target audience set towards the film and the

secondary audience.

The UK premiere in London for World War Z was on June 21 2013. This included stars that were featured in the film

including the people who were behind it. Also Angelina Jolie was there to support her husband Brad Pitt. The band Muse

was also there to perform on the red carpet before the showing of the film to the audience. The premiere meant that

the actors, their guests and the people involved in the film could watch the screening of the film the day before it was released. It also meant that audiences could watch it with them if they brought tickets to the premiere themselves.

Brad Pitt was interviewed on the red carpet at the Premiere for the film. The premiere was also put onto a live stream

which again can reach to an international audience and also to people in the UK who are unable to go to the premiere.

Other members of the cast and people who were behind the making of the film were also interviewed at the red carpet. Brad Pitt also stated that most of the film was filmed in the UK which could also intrigue the UK audience to watch it.

One of the marketing campaigns included a website for the film which also featured the trailer and be able to by tickets to go and see the film. The website then also included a warning video which had survival tips for the audience to follow as if it was actually going to happen. It also included links to tweets which posted

intermittent updates from May 13 and also a Facebook tool to spread the ‘viral’ campaign. This meant that the audience can get more involved with the film.

There was also a Facebook and Twitter page which were both dedicated to their and were used to help market the film to their target audience and other people who are interested in the genre an Brad Pitt films. The twitter page focussed on tweeting pictures from the film with quotes from the characters and tweets that are related to the film. Both of the pages allowed the audience to comment on

what they thought of the film. In addition to this the twitter page had given hashtag to the film which was ‘#WorldWarZ’ or ‘#wwz’ it also included hashtags of

the actors names. Before the release of the film the was a competition on the Facebook page for a chance

to win the world war z survival kit. This also meant that the audience was getting more actively involved with the film before it’s

release. Since it was done over social media meant that it could reach the audience on a

international scale.