A Peep Into UNICA

What is UNICA?• UNICA is IBM’s campaign management solution, you can quickly

and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• UNICA Campaign, allows you to target N number of individuals with just the right message.

IBM Campaign lets you• Build an effective, ongoing dialogue with your customer or prospect

through a complete history, such as offers presented, context and campaign details, and response or non-response.

• Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom).

• Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.

• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels

Build an effective, ongoing dialogue with your customer or prospect

• Deepen customer relationships, loyalty and lifetime value.

• Achieve more targeted customer acquisition that takes account of prospects’ future profitability.

• Improve campaign understanding and accurately reflect customer measurement methods.

Response attribution and tracking• Accurately measure marketing activities across segments, products,

channels, brand and time.

• Improve accuracy of program performance metrics.

• Complement extensive reporting enhancements.

Manage the entirety of your campaign’s logic

• Design and manage the most complex, cross-channel campaigns with flowchart interface to maximize power and flexibility.

• Improve response rates and business results by increasing the precision of campaign targeting.

• Reduce campaign cycle time and overall time-to-market and increase campaign volume.

Enable use, re-use and tracking of campaign building blocks

• Enable simultaneous access to multiple data sources located in various locations throughout the company.

• Promote reuse and consistency with a central repository of offers.

• Create offers based on templates with standard and custom attributes.

• Dynamically generate offer attribute values for each campaign target.

• Capture all cell information in an accessible, spreadsheet-like environment to facilitate quality control processes.