Abhishek Maloo

Roll No-01

1. Product Advertisement: Product advertising is the art of building and maintaining product awareness with potential buyers.

2. Service Advertisement: This type of advertisement is used to create awareness about a service to its target customers or potential buyers.

IMC ASSIGNMENT

3. Institutional advertisement: This type of advertisement is used to promote a company rather than a product or service. Example- Citizen Bank, Coca-Cola, Pepsi etc.

4. Public Relation advertisement: PR is a tool which is used to build image of a company. It highlights the achievements of the company. When a company went through bad phase, then PR is used to bring the company in track. Example- Kronwicky, AT & T, Red Bull, Apple etc.

5. Financial Advertisement: It is the practice of advertising to the investors, loan, banking, insurance and mortgage consumer. Example- Ally, BOA, SBI Home loan, ING DIRECT mortgage loan etc.

6. Public Service advertisement: These are primarily designed to inform and educate people rather than selling a product or service. It creates awareness and change public opinion. Example- Barnardo’s, Fitness, education, safe sex, etc.