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Conquering the Global Foodscape

Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

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Page 1: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

Conquering the Global Foodscape

Page 2: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA’s Promotional Flow

ADVERTISINGPUBLICATIONS through MEDIA AGENCYOUTDOOR ADVERTISING COMPANIESOUTDOOR ADVERTISING PRINTERSRADIO DJ’S FOR CASUAL PLUGSMERCHANDISINGPRINTERS OF COLLATERALSINTERACTIVEWEBSITES, DEVELOPER & ADMINISTRATORWEB BLOGGERSDIRECT MARKETINGEXHIBIT GROUPSDIRECT MAILER COMPANIESFACULTY RESOURCE PERSONSSCHOOL GUIDANCE OFFICESSALES PROMOTIONSCREDIT CARD COMPANIESFINANCIAL LENDING INSTITUTIONSOTHER SUPPLIERS: PHOTOGRAPHERS,MAKE-UP ARTISTS, EVENT ORGANIZERS/HOSTS(Vendors)

POTENTIALSTUDENTS(Customer)

CCA(SPECIFICALLYMARKETING /

PR(Manufacturer)

PARENTS/GUIDANCECOUNSELORS,“REFERRERS”

(Retailer)

CCA MARKETINGCOMMUNICATIONS

GROUP +CREATIVE CONSULTANT +

PR AGENCIES(“Ad Agency”)

Page 3: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Campaign 2008/2009 (ATL Advertising)

PRINT ADS IN NATIONAL BROADSHEETS (PDI)

Page 4: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Campaign 2008/2009 (ATL Advertising)

OUTDOOR ADVERTISING

Page 5: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (BTL Direct Marketing)

CAREER TALKS, FAIRS / SCHOOL TOURS, VISITS

Page 6: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (BTL Direct Marketing )

LOCAL & INTERNATIONAL TRADE EXPOS / CARAVANS

19TH PHILIPPINE AD CONGRESS: MANILA BULLETIN + CCA & COFFEE BEANERY

PHILIPPINE FIESTA, SECAUCUS, NEW JERSEY

Page 7: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (BTL Direct Marketing)

MERCHANDISING MATERIALS

Page 8: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (BTL Sales Promotions)

Page 9: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (Interactive)

CCA INTERACTIVE WEBSITE

Page 10: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (Interactive)

SOCIAL NETWOKING GROUPS, ADS

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CCA IMC Activities (Interactive)

BLOGS

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CCA IMC Activities (PR)

PUBLICITY

CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006

Page 13: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (PR)

PUBLICITY

CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006

Page 14: Imc 208 Cca Imc Activities, Jb BolaÑos Nov22\ 08

CCA IMC Activities (PR)

PUBLICITY

CCA MANILA 10th YEAR ANNIVERSARY – NOVEMBER 2006

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CCA IMC Activities (PR)

LAUNCH EVENTS / EVENT SPONSORSHIPS & PARTNERSHIPS / COOKING DEMOS