Zoomstra Workbooks For Lead Nurturing
Your Challenge • Trade shows, webinars and online marketing
programs create a big pool of contacts for your business.
• PROBLEM: Your company doesn’t have the sales resources to invest in working each and every one of those contacts.
• So you either ignore most of those leads or simply follow up with an email and a set of attachments hoping for conversion.
Zoomstra Workbooks • Simple way to engage every contact with
information relevant to their situation.
• Enables you to nurture leads with education, expertise and evidence all wrapped together in a step-by-step guide.
• Let’s you monitor activity to bubble up the best contacts for the sales team to focus on.
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Zoomstra Workbooks A simple step-by-step guide
Pull together information from the web, marketing materials from your file
stores and knowledge from your head
Short, valuable content ���easily consumed by ���
your audience
Zoomstra Workbooks
• Text Pages • Blog style editing
• Smart Checklists • Include descriptions, ���
links, downloads
• Embedded Web Content • Videos, Streaming Content &���
web objects
• Documents & Files • PPT, DOC, PDF, XLS���
and more
Quickly Aggregate Several types of information
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Distribution options
Bulk add an email list to Zoomstra
Enable self registration via a provided URL
Retrieve contact lists from 3rd party applications including GotoMeeting*, MailChimp* and SalesForce*
*Roadmap
One click* email access • Contacts receive an email
with welcome note and table of contents for the nurturing guide.
• With one click a browser opens the guide. It’s all track-able and no password is needed to start.
*Roadmap - One click expected availability 8/30/2012
Zoomstra.com
Pull together relevant
information into a Zoomstra Workbook
Distribute custom workbook to a set
of contacts
Analyze audience progress by Workbook
Lead analysis • Determine who is engaged with the content and
moving along in the workbooks.
• Identify interested contacts for sales team follow up.
• Visualize activity and determine where to add value and improve nurturing.
Reporting
Zoomstra Workbooks Create your first Lead ���
nurturing program for FREE
www.zoomstra.com