Blogs vs. Websites
Blogs allow us to communicate with our clients
Do not shout at your customers
Corporate image
Company focused
Strict copyright
Sales oriented
Office suite
Websites Blogs
Personal insights
Client focused
Light write up
Educational
Friendly casual
One way message Two way communication Vs.
Web pages do not change very often
• Posts in blogs are published at least once a week• Information reflects latest developments and
topics of interest• Ideas can be contradictory and evoke dialogue
Sites with blogs have more clients
• Contextual backlinks• Clients like getting free advice• Blogs build confidence among clients
Communicating and conversing features
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People, characters, personal contacts
Brian is the founder of BlogEngage and he has several blogs and websites of his own
Pete Cashmore is the founder/CEO at Mashable.com. Owner of MyBlogGuest
Tamar Weinberg is a digital and social media strategist and author of The New Community