How to Market Your Business With Facebook
Building social media such as Facebook
can be compared to a snowball rolling downhill.
Momentum is Critical
It's about creating a wide variety of social media channels and networks that your customers & prospects can connect with you.
Social Media Uses – The Why
1. Build Your Brand
2. Customer Service
3. Making Money
4. Recruiting Tool
5. Customer Retention
Defined Uses
LinkedIn = Set & Forget – Professional
Twitter = Daily & Hourly – Casual
YouTube = Videos – Weekly – Prof & Casual
Blog = Weekly – Professional
Facebook = Daily - Casual
Who Uses Social Media
The social landscape is stable. - approximately 1.5 billion people use social networking sites.
Mobile is the perfect accelerator for social media usage. - 51 percent of internet users have a smartphone.
The majority have a profile on two sites – this is usually Facebook and one other (predominately Twitter or LinkedIn)
Social Media Around The World 2012 report, InSites Consulting polled 7,827 consumers across 19 countries, and came to these conclusions:
Your Guide to Quick Start
1. Add Social Media Icons & Links to Your Website
2. Ask Orlando Web Wizard to Make Your Website a Social Media Hub
3. Start Blogging
4. Continuously Add New Content & Ongoing Maintenance.
Don't Set it & Forget It!
Getting Started
First you will need to sign-up with Facebook . . .
Login to Facebook
Then click on “Create a Page” to create a page for your business.
Facebook Create a Page
This is what a page looks like before adding branding
Facebook Page
This is What a
Facebook Page
Looks Like When
Good Branding
is Added
Tagging Photos
• Go to the photo and click on Tag Photo
Why? - Interact with customers on a personal level and connect more users in a single place.
Tagging Photos
• Click on the person in the photo to tag them. Enter their name and press Enter
• Click Done Tagging on the photo when you're finished
Check In
• Share Where You Are . . .
Drive Customers to Your Front Door.
Check In
• Here I Am!
Perfect for Location BasedMarketing
• Location
• Location
• Location
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Orlando Web Wizard Classesat
Providence Foundation
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