CS&ECalgary Startups and Entrepreneurs
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Yesterday Today
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Idea Execution
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Secret Live
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
ExclusiveParticipatio
n
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Product Development Customer Development
CS&ECalgary Startups and Entrepreneurs
The Power of Being Social Socialbeing SocialVideo
Innovative Video Production, Social Media Marketing & Distribution
Tish (Trish) Bell
“Marketing is no longer about the stuff that you make....
But about the stories you tell.” Seth Godin
BROADCAST YOUR BRAND™
How are YOU emotionally
connecting with consumers?
I need to belch!
I belched!
I belched here & ousted the other guy who burped!
What makes me belch?
I don’t belch!
*50+ Fastest Growing Demographic*iPhone Users the Most Social*32% will Checkin While Eating
*24% Under 25 will Checkin on....Stats & Studies Via Retrevo
The Power of Social Media
The Power of Social Media
-100 million NEW users in 2010-175 million+ registered users.-95 million+ tweets are written per day
- #2 Search Engine in the WORLD- 2 billion+ video views in Oct 2010 alone- 35 Hours of video is uploaded to YouTube every minute
- 500 million+ active users- Average user spends 1hr/day on Facebook- 30 billion+ pieces of content shared/month - 20 million+ people become ‘fans’ of Co. pages EVERY day
POWER OF SOCIAL MEDIA
Brand Awareness & Engagement
POWER OF SOCIAL MEDIA
OF THE FORTUNE 100 COMPANIES:
79% use at least one of the main social platforms
82% update and engage with customers every week
50% use YouTube & upload an avg. 10 videos/month
Brand Awareness & Engagement
POWER OF SOCIAL MEDIA
FOR ENTREPRENEURS & START-UPS KISS
Keep It Shareable & Significant
Engage in Industry & Community Conversations
Be a Human Being, not a Human Doing & DON’T be BORING!
“Stuff” What Social Media is Made Of!
Photos Posts
QuickTime™ and a decompressor
are needed to see this picture.
Nothing Engages Like Web Video
Client Work
Storytelling VideoYour Business, Your Voice!
TrustLoyalty
AdmirationRespect
All start with a living soul, not a cold static website!
Online Video StatsOnline Video Stats“2009 saw 33.2 billion views of Online Video!”
ReelSEO.com
“Online Video viewers grew by 124% in 2009!”
ReelSEO.com
“YouTube.com is now the second most popular general search engine in the world!”
Alexa.com
“A massive 88% of Canadians with Internet access watch an average of 100 web videos per month!” ComScore Canada
searches are for things that have NEVER been searched
for before!
20% of daily
If content is King, your community is God!
Gary Vaynerchuk
Social Media Rock Star Example
*Highlights Customers*Creates Interactive Contests*Shares Info, Photos & Video
*Highlights Community Service
What’s YOUR Social Media Style?
Top 5 Engagement Styles
#1 The Game Show Host
*Heavy Usage of Contests
*Limited Conversation
*Many Big Brands
#2 Your Friendly Neighbour
*Good Neighbours Engage in Conversation
*Speak in a Friendly Voice
*Personality Comes Through with Limits *Staples & Telus do this style well
#3 The Beehive
*All for One, One for All
*Employees are Your Social Identity
*Social Connection via Team Culture Engagement
*Expectations are Placed on “The Team”
#4 The Community
Builder
*Seek Likeminded
*Use SM to Share Quotes & Ideas
*Let users Drive the Conversation & Link Back
*Encourage Others to Join the Movement
*Draw Out the Issues People Care About
#5 The Friend
*Every Interaction is Full of Energy
*Both Professional & Personal
*This Style Shares Product Updates, Event Info, Personal Info, Jokes & Pictures/Video
*Show Personality
*Some Small Business
Social Media Tips#1 Add Local Context to Your Expertise
#2 Offer Value
#3 Show Consistency
#4 Recognize & Reward Customers
#5#4 C
15 Updates per Day = 20% of Revenue
Social Media Monitoring
Advanced Search
Addict-o-matic
The BizBOXTV Advantage
BROADCAST YOUR BRAND™
Experts in Broadcasting BrandsWe know the best way to tell YOUR story
We know how to create a story that ENGAGES. CAPTIVATES & INFORMS.
Major Market Media ExperienceSeasoned Professional Producers/Directors/Shooters/Editors
No other agency offers our experience & our innovative approach
Impressive Growing NetworksBizBOXTV’s Social Media “NETWORK” is a BIG part of our Platform
We broadcast YOU to our Networks for added exposure & brand awareness
CLIENTS
BROADCAST YOUR BRAND™
CLIENTS
BROADCAST YOUR BRAND™
www.bizboxtv.com
TISH BELL
@BizBOXTV
BizBOXTV.com
@Tishsdish
Tish Bell
Connect with Us!
CS&ECalgary Startups and Entrepreneurs
Recommended
