Social Media Marketing for StartupsAuthor : Eva hukshorn, partner EFactor

Social Media: describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other

BROADCASTING INTERACTION

What makes marketing social?

Is Social Community = Social Media?

• A community: Shared Interests

• Social community is just one of the tools for making

broadcasting social

Again : It is all about creating interaction:

• Blogs, wikis, event planning & promotion, wikepdia,

multimedia sharing, forum, panels…

How to Implement SocialMedia

• Build target community

• Create individual connections

• Create engagement >> Like

• Use feedback >> Listen

• Solve their problems

• Show credentials /quality through discussions

• Participate in industry groups as well as your client

• Pose questions to create involvement

• Create thought-leadership

• Real power in viral marketing >> SEO & traffic

But Even More Important:

Everyone related to your business is a soldier of your brand, make sure they fight the right battle

Time Consuming, So What Does It Bring?

• Increaseyour visibility

• Improveyour connectability

• Improveyour Google PageRank

• Enhance your search engineresults

• Company reference checks

• Increaserelevancy potential hiring

• Measure health of a company

• Measure health of an industry

• Track startups

• Ask for advice and solve problems

What is What is What For?

Tip 1: Post Yourself on a Frequent Basis

Tip 2: Decide on Comment Policy and Complaints

Tip 3: Relate to Other (Social) Media

Tip 4: Tell Them Who Youare and What Your are Doing

Tip 5: Free Publicity

• Social media is not the only media that is for free!

• No just about you• Don’t sell• Reaction on current events• Be pro-active

Tip 6: Manage Your Time

You are not a media company, focus on your operations!Max 1 hour a day

Last But NOT Least : Set a Market Budget!

• % of run rate, depends on:

- Industry, size, growth stage

- Startup 10% / Maturity 2-3%

• Budget allocation

- Developing brand

- Cost promotion

• Track return on investment

• Revise your budget frequently

NEXT TIME: SALES SALES SALES!

Visit Nowhttp://www.efactor.com/

https://www.facebook.com/efactorhttp://www.twitter.com/efactor

This document was prepared by Eva Hukshorn. Several people and organizations have inspired her to write this presentation, amongst which are, but not limited to the Founders of EFactor, ABN AMRO/RBS, University of Groningen, Institute for Management

Accountants, Paul Grant Founder of the Funding Game

Thank You!