Social Media Blitz for Startups

#SocialMedia BlitzFor #Startups

@MarshSutherlandNorth Essex Community

CollegeApril 11, 2012

OverviewOverview

• Setting up social media channels• Growing your audience• Creating valuable content

• Setting up social media channels• Growing your audience• Creating valuable content

My process for social media blitz success

My process for social media blitz success

My name is “Marsh”My name is “Marsh”

• CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup• 2X StartupWeekend Boston participant• StartupWeekend Spokane organizer• Recent AngelHack Social Media Marketer for FitGiver• Kind of a hype machine for Boston startups

• CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup• 2X StartupWeekend Boston participant• StartupWeekend Spokane organizer• Recent AngelHack Social Media Marketer for FitGiver• Kind of a hype machine for Boston startups

ExperienceExperience

Social Media ChannelsSocial Media Channels

1. Get a logo and a tagline2. Setup socialmedia@[domain] as

an email address3. Twitter4. Facebook5. YouTube

1. Get a logo and a tagline2. Setup socialmedia@[domain] as

an email address3. Twitter4. Facebook5. YouTube

What are the steps?

What are the steps?


• Assuming you have a company name & a landing page

• Cheap & decent? Fiverr.com• Tagline should be “One Simple

Thing”

• Assuming you have a company name & a landing page

• Cheap & decent? Fiverr.com• Tagline should be “One Simple

Thing”

Logo & TaglineLogo & Tagline


• Should simply be “socialmedia” @ the domain name

• “[email protected]• Because people leave

companies. That’s why.

• Should simply be “socialmedia” @ the domain name

• “[email protected]• Because people leave

companies. That’s why.

Social Media Email AddressSocial Media Email Address


• @”companyname” ideally• Actual name should be either

company name or founder’s name• Use your logo• Cool background graphic with

emotional appeal• Put relevant # hashtags in

description• Put in website address

• @”companyname” ideally• Actual name should be either

company name or founder’s name• Use your logo• Cool background graphic with

emotional appeal• Put relevant # hashtags in


1) Setup Twitter1) Setup Twitter



• Create a ”companyname” Like page• Use your logo• Cool cover graphic with emotional

appeal again• Put relevant keywords in description• Put in website address• Signup for Involver to aggregate

social media on FB Like page

• Create a ”companyname” Like page• Use your logo• Cool cover graphic with emotional

appeal again• Put relevant keywords in description• Put in website address• Signup for Involver to aggregate

social media on FB Like page

2) Setup Facebook2) Setup Facebook



• Create a ”companyname” YouTube channel page

• Use your logo• Cool cover graphic with

emotional appeal AGAIN ;)• Put relevant keywords in


• Create a ”companyname” YouTube channel page

• Use your logo• Cool cover graphic with

emotional appeal AGAIN ;)• Put relevant keywords in


3) Setup YouTube3) Setup YouTube


Growing Your AudienceGrowing Your Audience

• Follow thought leaders in your industry

• @ reply to thought leaders in your industry

• Engage in # hashtag discussions relevant to startups & your industry

• Re-tweet valuable content and aks them to “RT!” so it is retweeted

• See www.danzarrella.com

• Follow thought leaders in your industry

• @ reply to thought leaders in your industry

• Engage in # hashtag discussions relevant to startups & your industry

• Re-tweet valuable content and aks them to “RT!” so it is retweeted

• See www.danzarrella.com

TwitterTwitter


• Ask all your friends to support you and Like your page

• Ask your friends to ask their friends to like your page to support you

• Post on relevant other Like pages asking people to Like your page to keep up with your new startup

• Post relevant, shareable content with hooks and calls to action

• Ask all your friends to support you and Like your page

• Ask your friends to ask their friends to like your page to support you

• Post on relevant other Like pages asking people to Like your page to keep up with your new startup

• Post relevant, shareable content with hooks and calls to action

FacebookFacebook


• Ask all your friends to support you and subscribe to your YouTube channel

• Post interesting and funny videos showing your work in progress

• Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos

• Create funny comical content

• Ask all your friends to support you and subscribe to your YouTube channel

• Post interesting and funny videos showing your work in progress

• Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos

• Create funny comical content

YouTubeYouTube

Creating Valuable Content

Creating Valuable Content

• Create interesting content that is “newsworthy” you would want to share with your friends

• Ask questions to your audience to engage them in an online discussion

• Create a # hashtag discussion relevant to your industry once a week

• Create & share funny comical content

• Create interesting content that is “newsworthy” you would want to share with your friends

• Ask questions to your audience to engage them in an online discussion

• Create a # hashtag discussion relevant to your industry once a week

• Create & share funny comical content

All Social Media ChannelsAll Social Media Channels

Marsh SutherlandMarsh Sutherland

• Twitter: @marshsutherland• LinkedIn:

http://linkedin.com/in/marshcochransutherland

• Pinterest: http://pinterest.com/marshsutherland

• Twitter: @marshsutherland• LinkedIn:

http://linkedin.com/in/marshcochransutherland

• Pinterest: http://pinterest.com/marshsutherland

My Social Media ChannelsMy Social Media Channels

Technology

Social Media Blitz for Startups