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Cameron Chell, CEO of Business Instincts Group, and Co-Founder of PODIUM Ventuers, and Tish Bell, Creative Director for Biz Box TV, presented on the subject, "Using Social Media in Startups". Chell took more of the strategic point of view, and compared old vs. new. And Bell based her presentation along the lines that it is all about telling your story, and video is one of the best ways to do just that.
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CS&ECalgary Startups and Entrepreneurs
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Yesterday Today
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Idea Execution
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Secret Live
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
ExclusiveParticipatio
n
Startup Story 1.0(pre-social media)
Startup Story 2.0(post-social media)
Product Development Customer Development
CS&ECalgary Startups and Entrepreneurs
The Power of Being Social Socialbeing SocialVideo
Innovative Video Production, Social Media Marketing & Distribution
Tish (Trish) Bell
“Marketing is no longer about the stuff that you make....
But about the stories you tell.” Seth Godin
BROADCAST YOUR BRAND™
How are YOU emotionally
connecting with consumers?
I need to belch!
I belched!
I belched here & ousted the other guy who burped!
What makes me belch?
I don’t belch!
*50+ Fastest Growing Demographic*iPhone Users the Most Social*32% will Checkin While Eating
*24% Under 25 will Checkin on....Stats & Studies Via Retrevo
The Power of Social Media
The Power of Social Media
-100 million NEW users in 2010-175 million+ registered users.-95 million+ tweets are written per day
- #2 Search Engine in the WORLD- 2 billion+ video views in Oct 2010 alone- 35 Hours of video is uploaded to YouTube every minute
- 500 million+ active users- Average user spends 1hr/day on Facebook- 30 billion+ pieces of content shared/month - 20 million+ people become ‘fans’ of Co. pages EVERY day
POWER OF SOCIAL MEDIA
Brand Awareness & Engagement
POWER OF SOCIAL MEDIA
OF THE FORTUNE 100 COMPANIES:
79% use at least one of the main social platforms
82% update and engage with customers every week
50% use YouTube & upload an avg. 10 videos/month
Brand Awareness & Engagement
POWER OF SOCIAL MEDIA
FOR ENTREPRENEURS & START-UPS KISS
Keep It Shareable & Significant
Engage in Industry & Community Conversations
Be a Human Being, not a Human Doing & DON’T be BORING!
“Stuff” What Social Media is Made Of!
Photos Posts
QuickTime™ and a decompressor
are needed to see this picture.
Nothing Engages Like Web Video
Client Work
Storytelling VideoYour Business, Your Voice!
TrustLoyalty
AdmirationRespect
All start with a living soul, not a cold static website!
Online Video StatsOnline Video Stats“2009 saw 33.2 billion views of Online Video!”
ReelSEO.com
“Online Video viewers grew by 124% in 2009!”
ReelSEO.com
“YouTube.com is now the second most popular general search engine in the world!”
Alexa.com
“A massive 88% of Canadians with Internet access watch an average of 100 web videos per month!” ComScore Canada
searches are for things that have NEVER been searched
for before!
20% of daily
If content is King, your community is God!
Gary Vaynerchuk
Social Media Rock Star Example
*Highlights Customers*Creates Interactive Contests*Shares Info, Photos & Video
*Highlights Community Service
What’s YOUR Social Media Style?
Top 5 Engagement Styles
#1 The Game Show Host
*Heavy Usage of Contests
*Limited Conversation
*Many Big Brands
#2 Your Friendly Neighbour
*Good Neighbours Engage in Conversation
*Speak in a Friendly Voice
*Personality Comes Through with Limits *Staples & Telus do this style well
#3 The Beehive
*All for One, One for All
*Employees are Your Social Identity
*Social Connection via Team Culture Engagement
*Expectations are Placed on “The Team”
#4 The Community
Builder
*Seek Likeminded
*Use SM to Share Quotes & Ideas
*Let users Drive the Conversation & Link Back
*Encourage Others to Join the Movement
*Draw Out the Issues People Care About
#5 The Friend
*Every Interaction is Full of Energy
*Both Professional & Personal
*This Style Shares Product Updates, Event Info, Personal Info, Jokes & Pictures/Video
*Show Personality
*Some Small Business
Social Media Tips#1 Add Local Context to Your Expertise
#2 Offer Value
#3 Show Consistency
#4 Recognize & Reward Customers
#5#4 C
15 Updates per Day = 20% of Revenue
Social Media Monitoring
Advanced Search
Addict-o-matic
The BizBOXTV Advantage
BROADCAST YOUR BRAND™
Experts in Broadcasting BrandsWe know the best way to tell YOUR story
We know how to create a story that ENGAGES. CAPTIVATES & INFORMS.
Major Market Media ExperienceSeasoned Professional Producers/Directors/Shooters/Editors
No other agency offers our experience & our innovative approach
Impressive Growing NetworksBizBOXTV’s Social Media “NETWORK” is a BIG part of our Platform
We broadcast YOU to our Networks for added exposure & brand awareness
CLIENTS
BROADCAST YOUR BRAND™
CLIENTS
BROADCAST YOUR BRAND™
www.bizboxtv.com
TISH BELL
@BizBOXTV
BizBOXTV.com
@Tishsdish
Tish Bell
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CS&ECalgary Startups and Entrepreneurs
