UK +Ireland
Note: As guidance around social distancing due to COVID-19 continues to evolve, events featured in the 2020 Twitter marketing calendar are subject to change.
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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25World Economic Forum
Grammy Awards
New Year's DayDry January
Chinese New YearBurns NightSaint Dywnen’s Day
Golden Globe Awards
Consumer Electronics Show
Microsoft Ignite
Winter YouthOlympics
National Television Awards
20Australia OpenBlue Monday
Winter Youth OlympicsAustralia Open
Consumer Electronics ShowMicrosoft Ignite
Dry JanuaryWorld Economic Forum
9/1 - 22/120/1 - 2/2
7/1 - 10/116/1 - 17/1
1/1 - 31/121/1 - 24/1
Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own.
Use Twitter Polls to have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.
202001
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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London Spring Fashion WeekMilan Spring Fashion WeekLondon Classic Car ShowParis Spring Fashion Week
Guinness Six Nations Rugby
Finovate EuropeOracle OpenWorld London
National Storytelling WeekMobile World Congress
14/2 - 18/218/2 - 24/220/2 - 23/224/2 - 3/3
1/2 - 14/3
11/2 - 13/212/2 - 13/2
1/2 - 8/224/2 - 27/2
FinovateEurope Oracle OpenWorld London
Guinness Six Nations RugbyNational Storytelling Week
BAFTA Awards
Singles Awareness Day
World Thinking DayLondon Classic Car Show
World Cancer Day
Milan Spring Fashion WeekBRIT Awards
Paris Spring Fashion WeekMobile World Congress
Valentine’s DayLondon Spring Fashion Week
Mardi GrasShrove Tuesday
Academy Awards
Tweet inspiration: Like valentines themselves, Tweets are often best when short and sweet.
As you draft up your February and future Tweets, here are some things to keep in mind:• Condense your Tweet copy to its core message or hook • Limit yourself to 1-2 hashtags• Keep videos between 6-15 seconds
202002
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
Mother’s Day (UK) World Water Day
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Holi / Purim
CruftsGeneva International Motor Show
Ice Hockey Women’s World Championship
9/3 - 10/3
5/3 - 8/35/3 - 15/3
31/3 - 10/4
Commonwealth DayHoli / Purim
World Wildlife Day
International Women’s Day
St. Patrick’s Day Spring EquinoxInternational Day of Happiness
Daylight Savings (UK)
Equal Pay DayIce Hockey Women’s World Championship
Twitter’s BirthdayEmpire Awards
CruftsGeneva International Motor Show
Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet.
Use Event targeting within Twitter Ads to target an event’s relevant audience.
202003
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
Ramadan
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Masters Tournament
National Pet Month (UK)London Coffee Festival
Dublin Tech Summit
PassoverRamadan
9/4 - 12/4
1/4 - 30/42/4 - 5/4
22/4 - 23/4
8/4 - 16/424/4 - 23/5
April Fools’ DayNational Pet Month (UK)
Earth DayDublin Tech Summit
Passover The Masters
Grand NationalLondon Coffee Festival
Olivier Awards World Health Day Good Friday
Easter Sunday
London Marathon
Easter Monday
Queen Elizabeth’s 94th Birthday
St. George’s Day
Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.)Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own.
Twitter Internal data: Based on study of 3.7M accounts
202004
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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Cannes Film FestivalBath Fringe FestivalForbidden Fruit Festival
The French Open
Chelsea Flower Show
IBM ThinkDell Tech World
8/5 - 24/5 22/5 - 7/630/5 - 31/5
18/5 - 7/6
19/5 - 23/5
4/5 - 7/54/5 - 7/5
Star Wars DayIBM Think Dell Tech World
Chelsea Flower Show
French Open FA Cup Final
UEFA Champions League FinalForbidden Fruit Festival (IE)
May Day Women’s FA Cup Final
World Cocktail DayCannes Film Festival
Eurovision Grand Final
Bath Fringe Festival
Eid al-Fitr
Tweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics.
When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.
202005
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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London Tech Week
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Isle of Wight FestivalBloomsday FestivalDownload FestivalGlastonburyTony Awards
Pride Month
US Women’s OpenRoyal AscotUS OpenWomen’s PGA ChampionshipTour De FranceWimbledon
London Tech WeekCannes Lions
11/6 - 14/611/6 - 16/612/6 - 14/624/6 - 28/6TBD
1/6 - 30/6
3/6 - 7/616/6 - 20/618/6 - 21/623/6 - 28/6 27/6 - 19/629/6 - 12/7
8/6 - 12/622/6 - 26/6
Pride Month
Wimbledon
Tour De FranceLondon Pride Parade
US Women’sOpen
Women’s PGA Championship
Royal Ascot US Open
Windrush DayCannes Lions
Social Media Day
Isle of Wight FestivalBloomsday Festival
Glastonbury
Summertime Ball
Download FestivalUEFA Euro
Queen’s Birthday
Midsummer Day
Father’s Day
Tweet inspiration: Going on summer vacation? Schedule your Tweets to keep your organic Tweets at work.
You can schedule your Tweets by visiting ads.twitter.com
202006
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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Wireless FestivalLongitude Festival (IE)TRNSMT FestivalLatitude Festival
Eid al-Adha
Henley Royal RegattaBritish Open2020 Summer OlympicsThe Galway RacesThe Hundred
3/7 - 5/73/7 - 5/710/7 - 12/716/7 - 19/7
30/7 - 3/7
1/7 - 5/712/7 - 19/724/7 - 9/727/7 - 2/8TBD
Henley Royal Regatta
British Open
The Galway Races
Wireless FestivalLongitude Festival (IE)
TRNSMT Festival
Latitude FestivalBastille Day World Emoji Day
2020 Summer Olympics
Eid al-AdhaInternational Day of Friendship
Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own.This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?”For anything involving an official contest or prizes, be sure to sync with your legal partners.
202007
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
MTV VMAs
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Edinburgh Festival FringeBoomtown FairGreen Man FestivalRose of Tralee (IE)CreamfieldsReading and Leeds Festival
Notting Hill Carnival
2020 Paralympic Games
7/8 - 31/812/8 - 16/820/8 - 23/821/8 - 25/827/8 - 30/828/8 - 30/8
30/8 - 31/8
25/8 - 6/9
Boomtown FairInternational Youth Day
Notting Hill Carnival
Edinburgh Festival Fringe
Green Man Festival
Rose of Tralee (IE)
Creamfields Reading and Leeds Festival
Hashtag Day
FA Community Shield
2020 Paralympic Games
Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement.As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone.
Twitter Internal data: Based on study of 3.7M accounts
202008
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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Electric Picnic (IE)New York Fall Fashion WeekGoodwood RevivalLondon Fall Fashion WeekMilan Fashion WeekParis Fall Fashion Week
UCI Road World ChampionshipsRyder Cup
Sourdough SeptemberUN General Assembly
4/9 - 6/95/9 - 13/911/9 - 13/913/9 - 17/917/9 - 23/923/9 - 1/10
20/9 - 27/922/9 - 27/9
1/9 - 30/915/9 - 30/9
Talk Like a Pirate Day
World Suicide Prevention Day
International Day of Peace
World Tourism Day World Heart Day
UN General Assembly
Sourdough September
Back to School
London Autumn Fashion Week
Paris Autumn Fashion Week
Milan Autumn Fashion Week
Yom Kippur
Ryder CupUCI Road World Championships
Electric Picnic (IE)
Goodwood RevivalStand Up To Cancer Day
New York Autumn Fashion WeekT20 Blast Finals Day
Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: • Tweet a video tutorial • Use a Tweet thread to answer FAQs • Host a webinar or Periscope • Sharing a little #WednesdayWisdom
202009
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
World Expo 2020
BFI Film Festival
Black History Month
Breast Cancer Awareness MonthWorld Expo 2020
TBD
1/10 - 31/10
1/10 - 31/1020/10 - 10/4
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Black History MonthBreast Cancer Awareness MonthInternational Coffee Day
World Smile Day
World Animal Day World Mental Health Day
International End Poverty Day
World Food Day
United Nations Day
Halloween
Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: • Gift guides • Product spotlights • Campaigns that give back • How-to videos • Pre-order campaigns
202010
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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Dreamforce
MovemberWeb SummitChildren in Need
9/11 - 12/11
1/11 - 30/11TBDTBD
Diwali
Thanksgiving
All Saints’ DayMovember
Rememberance Sunday
Dreamforce
US Presidential Election
Guy Fawkes Day
Black Friday
St. Andrew’s DayCyber Monday
MTV Music Awards Europe
Friday the 13thWorld Kindness Day
Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”.
Pro tip: when offering discounts, express them as a percentage, not a number.
202011
S U N M O N T U E W E D T H U F R I S AT
E V E N T S L E N G T H S
HolidaysSportsEntertainment Conferences Other @TwitterMktgUK
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AdventHanukkah
1/12 - 24/1210/12 - 18/12
Advent
Saint Nicholas Day HanukkahInternational Human Rights Day
International Day of Persons with Disabilities
Christmas Eve Christmas Day
New Year’s Eve
Winter Solstice St. Stephens DayBoxing Day
Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.
202012
Notes and Tweet ideas
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