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The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011


  • 1. Tweet! Tweet! A Boomers Perspective on Using Social Media to Engage Students & More Lawrence G. Miller Chief Academic Officer Snead State Community College (AL)

2. Tweet! Tweet! A Boomers Perspective on Using Social Media to Engage Students & More 3. My Social Media Cred

  • Six years of experience with Social Media, starting with Facebook
    • Created multiple Facebook groups and pages, includingThe World Would Be a Better Place if We All Wore Hawaiian Shirts on Friday
    • Routinely use Facebook to communicate with students and others
  • Flickr Power User
  • Twitter ranking 90 with nearly 500 followers
  • LinkedIn 100% complete

4. 10 Social Media Statistics that Might Surprise You

  • 3 out of 5 Facebook users access the site more than once per day & the younger the user, the more they log on.
  • Men are more likely to use Twitter or YouTube.
  • Woman are more likely to go on Facebook multiple times per day.
  • Some of the most staggering growth has been in in the 55 plus market. Over 40% of 55+ social networkers have been registered on the sites for less than two years!
  • 28% of Facebook users are over 55.

(Source: Social Media Citizens, April 2011) 5. 10 Social Media Statistics that Might Surprise You

  • Men & youngsters are more likely to be influenced by what they read on social media and more likely to engage by commenting and interacting.
  • Of the market of 18-24 year olds, 62% interact through comments and mentions
  • Of the market of 55+ users, only 32% interact through comments and mentions
  • On social media sites, men like sports newspapers, radio, financial services and music
  • Women tend to follow fashion, beauty, food

(Source: Social Media Citizens, April 2011) 6. Surprising Facts About Social Media in America

  • More People Are Active on Social Networks Than Are Not - 5 2% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere
  • Twitter is a Tiny Sliver - T witter is used by just 8% of Americans (compared to 51% for Facebook).
  • Twitter is Incredibly Diverse
    • 55% of Twitter uses are White, followed by 22% African-American, 15% Hispanic, and 3% Asian.
    • This is of course substantially more diverse than the population overall, and markedly more diverse than Facebook.

Convince & Convert Blog,May 27, 2011 7. The Emergence ofSuper Socials

    • One-third of Americans with a profile on a social network use sites several times per day or more
    • Super Socials = 46 million & increase 20% a year
    • Super Socials Love Twitter but Use Multiples
      • 23% of the super socials use Twitter
      • 98% of super socials use Facebook
      • 45% use MySpace
    • Super Socials use and worship their Smartphones
      • 56% of the super socials use Smartphones (US = 31%)
      • 64% would choose to keep their phone over TV

Jay BaerConvince & Convert Blog,May 27, 2011 8. Super Socials 9. WhyFlickris Such a Powerful Learning Tool

  • Most learners learn through visuals
  • It is so big that there is a good chance you will find what you need to illustrate some learning point
  • Through theCreative Commonsfeature, one can be certain of no copyright issues
  • With its limited social media capacity, one can still find communities of learners to work with

10. My Flickr Cred

  • As of yesterday at noon, my images were viewed487,317times
  • I had 16,186items on Flickr
  • Of the 10 Million Photo Group, I ranked number 48 of all the contributors
  • Through Flickr, my photographs have been used in numerous online news stories, blogs, research projects and print publications

11. Online Use of My Flickr Photos 12. 13. Flickr Data 2010

  • 5 billion Photos hosted by Flickr (September 2010)
  • 3000+ Photos uploaded per minute
  • 130 million Photos uploaded per month
  • 36 billion At the current rate, the number of photos uploaded to Facebook per year

14. Flickr Follow Ups

  • How To UseFlickr
  • How to Win Friends and Influence People A Guide to Commenting on Other Peoples Photos
  • IntegrateFaceBook ,Youtube , flicker ,pocast , Twitter withASP.NetC#

15. The Power of Facebook Watch This! 16. 1371% 194% 22,956,220 7,809,800 1,561,000 India 5 184% 35% 27,665,280 20,538,740 9,759,780 Turkey 4 66% 22% 29,673,740 24,378,040 17,866,140 UK 3 1413% 69% 35,177,260 20,775,320 2,325,840 Indonesia 2 172% 35% 154,226,960 114,190,780 56,796,060 USA 1 2 Yrs 1 Yr Users 4/11 Users 4/10 Users 4/09 Country 17. 18. Facebook Data 2010

  • 600 million People on Facebook at end of 2010.
  • 250 million New people on Facebook in 2010.
  • 30 billion Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
  • 70% Share of Facebooks user base located outside the United States.
  • 20 million The number of Facebook apps installed each day.
  • 3+ billion Photos uploaded per month.
  • Source:Pingdom

19. So, How Do We Use this Power at Snead State?

  • Snead State has multiple pages, but its main page hasFriends (2784)
  • The Wall for current information and to respond to questions
  • Notesare for specific events or more detailed information
  • We try to point students directly to relevant parts of our college Website
  • Managed by our Marketing & PR staff

20. An Example of Using Facebook

  • I used SlideShare to upload the Power Point show that will be used this afternoon for a session at NISOD

21. So, How Do I Use this Power for Snead State?

  • My presence onFacebookis entirely to support what I do at the college
  • Many of my postings are directional these refer people to a Website, a YouTube, or a Flickr photo
  • Many are identical to my Tweets on Twitter
  • I continue to add some personal content about me, my family, where I travel, etc.
  • I create pages and groups that support the college, community colleges, or education

22. TwitterData 2010

  • 25 billion Number of sent tweets on Twitter in 2010
  • 100 million New accounts added on Twitter in 2010
  • 175 million People on Twitter as of September 2010
  • 7.7 million People following @ladygaga (Lady Gaga, Twitters most followed user).

23. Twitterin Higher Education What Are the Possibilities?

  • Research
    • Twitteris without a doubt the best way to share and discover what is happening right now@d_little_b
      • a doctoral student from Lisbon, Portugal who studies social media
  • Communication
    • the strength of Twitter is in its immediacy as a communications tool
    • For the Socials, they will follow content

24. 25. A Latent Variable Model for Geographic Lexical Variation

  • The growth of geotagged social media raises new computational possibilities for investigating geographic linguistic variation
  • Their model recovers coherent topics and their regional variants, while identifying geographic areas of linguistic consistency
  • The find that regional dialects are thriving on Twitter and local slang seems to be evolving within the social-media site

Eisenstein, OConnor, Smith & Xing, Carnegie Mellon University,Proceedings of the 2010 Conference on Empirical Methods in Natural Language Processing . 26. 27. Colleges & Twitter

  • In general, a colleges Twitter presenceshould be aligned with the rules of your general Website policy
  • Display a list of college-related Twitter accounts in the contacts area
  • Remember that individuals may not fall under your college policies

28. Twitter & Education Links

  • Twitter for Academia
  • Educational Tool: Twitter
  • Twitter Tweets for Higher Education
  • Teaching with Twitter
  • Can We Use Twitter for Educational Activities?
  • Twitter for Teachers: Home

29. 10 Most Influential Colleges on Twitter

  • Stanford
  • Syracuse
  • Harvard
  • Wisconsin-Madison
  • California
  • Butler University
  • Tufts University
  • Minnesota
  • Texas at Austin
  • Marquette University

Source:Klout 30. Getting Better with Twitter YouTube Videos

  • Use Twitter's Advanced Search
  • Finding Twitter Friends Using Google
  • How to Twitter: Settings and Design
  • Send Direct Messages on Twitter

31. To Be Effective, Use Twitter Evaluation Data

  • Web analytics for your main college Website to track referrals from Twitter to your web pages
  • Twitter surveys regular straw poll surveys directly on Twitter to ask for feedback
  • Twitter data the follower/following data presented in your Twitter account

32. To Be Effective, Use Twitter Third Party Analytical Tools

  • For current trends that are hot on Twitter ( RetweetRadar ;Trendistic ,Twitterfall )
  • Online reputation ( Monitter ,Twitter Grader )
  • Impact and influence (Twinfluence, Twittersheep)
  • Unfollowers ( Qwitter )
  • Alert services ( TweetBeep )
  • Analysis of your followers usinghttp:// /andhttp:// /

33. 34. 35. Twitter Grader 36. Tweetfight:Pit Your Tweets Against Another 37. Core Twitter Strategies

  • ReTweet pass on Tweets you want to share
  • @Replies using the @ sign makes it possible to have specific Twitter users notice a Tweet
  • The Hashtag - # is a way of tahhing Tweets by topic, e.g., #NISOD
  • Direct Messages Send private messages directly to another user
  • Lists create lists of those you follow, colleges

38. @Replies and Direct Messages

  • You will gain credibility (and followers) if you reply individually to all the messages you will receive via Twitter
  • More than just reading all @replies and Direct Messages, your followers should know that emerging themes or helpful suggestions are gleaned and shared

39. 40. 41. Does Your College Need a Twitter Policy?

  • A Twitter policy makes it clear how your organization intends to use Twitter
  • It should specify who manages Twitter on behalf of your college
  • Let follower know about how many Tweets the will receive per day
  • Tells followers whether your college uses automation (such as tools which generate tweets from RSS feeds) to post content on Twitter.

42. Does Your College Need a Twitter Policy?

  • Define how your college determines who to follow.
    • Do you automatically follow back new followers?
    • Do you review your follower list and follow back accounts?
    • It should probably state that following back does not imply endorsement of any kind.

43. Does Your College Need a Twitter Policy?

  • The policy can specify ways in which your college will use Twitter, such as for:
    • Alerts about new content on your main Website,YouTube, Flickr, or Facebook, e.g., speakers, athletic events, on-campus activities, etc.
    • Invitations to provide feedback on specific issues on which you desire public or student input
    • Information from our the colleges leadership team about what theyre doing
    • Occasional live coverage of events

44. Does Your College Need a Twitter Policy?

  • When will you update and monitor your Twitter account?During office hours, Monday to Friday?
  • Twitter may occasionally be unavailable so tell followers that your college accepts no responsibility for lack of service due to Twitter downtime

45. Does Your College Need a Twitter Policy?

  • Thanks to the UK Department for Business, Innovation & Skills (BIS) for the use of their Twitter Policy

46. Some Twitter Follow Up

  • How to Build a Responsive List on Twitter
  • 5 Terrific Twitter Apps For The Business User
  • 5 Reasons You May Want To Schedule Your Tweets
  • How a 5-Year Old Has Changed the Social Media World Forever

47. A Few Words About SlideShare

  • An online slide hosting service, similar to YouTube but for Power Point shows
  • Upload a show and then make it available for viewing or download
  • SlideShare has an estimated 12 million unique visitors a month
  • Contacts, groups, sharing features
  • Free and Pro account levels

48. This Power Point Show is available on SlideShare 49. The way to get results isclout

  • Attract the right people and, at the right time, 7 change what they think or do
  • Content is what people want
    • It is what people spend their online time reading, listening to and viewing.
    • Content is what they share with their social networks .
  • C reate influential content that will grab people and make them change their behavior

Colleen Jones-Clout: The Art and Science of Influential Web Content 50. Take Away Points

  • Social Media is, after all, social, so interaction is key.Do not be static.
  • It is a volume business more activity begets more activity
  • Use them all or at least more than one or two.The power of the Mashup is profound.
  • Use analytics data has power
  • Have fun

51. This Power Point Show is available on SlideShare