UK + Ireland · World Smile Day World Animal Day World Mental Health Day International End Poverty Day World Food Day United Nations Day Halloween Tweet inspiration: ‘Tis the season

UK +Ireland

Note: As guidance around social distancing due to COVID-19 continues to evolve, events featured in the 2020 Twitter marketing calendar are subject to change.

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HolidaysSportsEntertainment Conferences Other @TwitterMktgUK

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Grammy Awards

New Year's DayDry January

Chinese New YearBurns NightSaint Dywnen’s Day

Golden Globe Awards

Consumer Electronics Show

Microsoft Ignite

Winter YouthOlympics

National Television Awards

20Australia OpenBlue Monday

Winter Youth OlympicsAustralia Open

Consumer Electronics ShowMicrosoft Ignite

Dry JanuaryWorld Economic Forum

9/1 - 22/120/1 - 2/2

7/1 - 10/116/1 - 17/1

1/1 - 31/121/1 - 24/1

Tweet inspiration: Get in on the fun of award season (we see you, #GoldenGlobes and #Grammys ) with some ‘awards’ of your own.

Use Twitter Polls to have followers vote for their favorites — this could be research driven, like their favorite type of content or something purely fun, like their favorite emojis.

202001




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London Spring Fashion WeekMilan Spring Fashion WeekLondon Classic Car ShowParis Spring Fashion Week

Guinness Six Nations Rugby

Finovate EuropeOracle OpenWorld London

National Storytelling WeekMobile World Congress

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FinovateEurope Oracle OpenWorld London

Guinness Six Nations RugbyNational Storytelling Week

BAFTA Awards

Singles Awareness Day

World Thinking DayLondon Classic Car Show

World Cancer Day

Milan Spring Fashion WeekBRIT Awards

Paris Spring Fashion WeekMobile World Congress

Valentine’s DayLondon Spring Fashion Week

Mardi GrasShrove Tuesday

Academy Awards

Tweet inspiration: Like valentines themselves, Tweets are often best when short and sweet.

As you draft up your February and future Tweets, here are some things to keep in mind:• Condense your Tweet copy to its core message or hook • Limit yourself to 1-2 hashtags• Keep videos between 6-15 seconds

202002




Mother’s Day (UK) World Water Day

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Holi / Purim

CruftsGeneva International Motor Show

Ice Hockey Women’s World Championship

9/3 - 10/3

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31/3 - 10/4

Commonwealth DayHoli / Purim

World Wildlife Day

International Women’s Day

St. Patrick’s Day Spring EquinoxInternational Day of Happiness

Daylight Savings (UK)

Equal Pay DayIce Hockey Women’s World Championship

Twitter’s BirthdayEmpire Awards

CruftsGeneva International Motor Show

Tweet inspiration: There’s no shortage of events this month, and while you may not be attending them in person, it doesn’t mean you can’t attend in Tweet.

Use Event targeting within Twitter Ads to target an event’s relevant audience.

202003




Ramadan

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Masters Tournament

National Pet Month (UK)London Coffee Festival

Dublin Tech Summit

PassoverRamadan

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22/4 - 23/4

8/4 - 16/424/4 - 23/5

April Fools’ DayNational Pet Month (UK)

Earth DayDublin Tech Summit

Passover The Masters

Grand NationalLondon Coffee Festival

Olivier Awards World Health Day Good Friday

Easter Sunday

London Marathon

Easter Monday

Queen Elizabeth’s 94th Birthday

St. George’s Day

Tweet inspiration: Internal research has shown Tweets with GIFs gained 55% more engagement than Tweets without them. (Added bonus: they’re free, easy, and usually adorable.)Consider using GIFs not only as outbound Tweets, but as replies — joining a popular conversation can be just as effective as starting your own.

Twitter Internal data: Based on study of 3.7M accounts

202004




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Cannes Film FestivalBath Fringe FestivalForbidden Fruit Festival

The French Open

Chelsea Flower Show

IBM ThinkDell Tech World

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18/5 - 7/6

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Star Wars DayIBM Think Dell Tech World

Chelsea Flower Show

French Open FA Cup Final

UEFA Champions League FinalForbidden Fruit Festival (IE)

May Day Women’s FA Cup Final

World Cocktail DayCannes Film Festival

Eurovision Grand Final

Bath Fringe Festival

Eid al-Fitr

Tweet inspiration: Conversation targeting allows you to target people who are interacting with a particular topic. You can choose from 25+ categories and 10,000+ topics.

When it comes to fun holidays like #StarWarsDay, consider using Conversation targeting to promote your relevant Tweets to members of your audience already showing interest in that day.

202005




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London Tech Week

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Isle of Wight FestivalBloomsday FestivalDownload FestivalGlastonburyTony Awards

Pride Month

US Women’s OpenRoyal AscotUS OpenWomen’s PGA ChampionshipTour De FranceWimbledon

London Tech WeekCannes Lions

11/6 - 14/611/6 - 16/612/6 - 14/624/6 - 28/6TBD

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Pride Month

Wimbledon

Tour De FranceLondon Pride Parade

US Women’sOpen

Women’s PGA Championship

Royal Ascot US Open

Windrush DayCannes Lions

Social Media Day

Isle of Wight FestivalBloomsday Festival

Glastonbury

Summertime Ball

Download FestivalUEFA Euro

Queen’s Birthday

Midsummer Day

Father’s Day

Tweet inspiration: Going on summer vacation? Schedule your Tweets to keep your organic Tweets at work.

You can schedule your Tweets by visiting ads.twitter.com

202006




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Wireless FestivalLongitude Festival (IE)TRNSMT FestivalLatitude Festival

Eid al-Adha

Henley Royal RegattaBritish Open2020 Summer OlympicsThe Galway RacesThe Hundred

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Henley Royal Regatta

British Open

The Galway Races

Wireless FestivalLongitude Festival (IE)

TRNSMT Festival

Latitude FestivalBastille Day World Emoji Day

2020 Summer Olympics

Eid al-AdhaInternational Day of Friendship

Tweet inspiration: As the Olympics kick off, consider embracing the themes of teamwork and competition with a Tweet challenge of your own.This can be something simple, like “who has the most unread messages in their inbox?” or “what is your best caption for this GIF?”For anything involving an official contest or prizes, be sure to sync with your legal partners.

202007




MTV VMAs

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Edinburgh Festival FringeBoomtown FairGreen Man FestivalRose of Tralee (IE)CreamfieldsReading and Leeds Festival

Notting Hill Carnival

2020 Paralympic Games

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Boomtown FairInternational Youth Day

Notting Hill Carnival

Edinburgh Festival Fringe

Green Man Festival

Rose of Tralee (IE)

Creamfields Reading and Leeds Festival

Hashtag Day

FA Community Shield

2020 Paralympic Games

Tweet inspiration: Internal research has shown that Tweets with video attract 10X more engagement.As you plan out your video strategy, remember: videos don’t have to be a heavy lift! There’s a lot you can do with slideshows, image animation apps, and your very own smartphone.

Twitter Internal data: Based on study of 3.7M accounts

202008




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Electric Picnic (IE)New York Fall Fashion WeekGoodwood RevivalLondon Fall Fashion WeekMilan Fashion WeekParis Fall Fashion Week

UCI Road World ChampionshipsRyder Cup

Sourdough SeptemberUN General Assembly

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Talk Like a Pirate Day

World Suicide Prevention Day

International Day of Peace

World Tourism Day World Heart Day

UN General Assembly

Sourdough September

Back to School

London Autumn Fashion Week

Paris Autumn Fashion Week

Milan Autumn Fashion Week

Yom Kippur

Ryder CupUCI Road World Championships

Electric Picnic (IE)

Goodwood RevivalStand Up To Cancer Day

New York Autumn Fashion WeekT20 Blast Finals Day

Tweet inspiration: In the #BackToSchool spirit, consider serving up some educational content of your own. Some ideas: • Tweet a video tutorial • Use a Tweet thread to answer FAQs • Host a webinar or Periscope • Sharing a little #WednesdayWisdom

202009




World Expo 2020

BFI Film Festival

Black History Month

Breast Cancer Awareness MonthWorld Expo 2020

TBD

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Black History MonthBreast Cancer Awareness MonthInternational Coffee Day

World Smile Day

World Animal Day World Mental Health Day

International End Poverty Day

World Food Day

United Nations Day

Halloween

Tweet inspiration: ‘Tis the season for planning! As you begin to outline your holiday content, here are some ideas to consider: • Gift guides • Product spotlights • Campaigns that give back • How-to videos • Pre-order campaigns

202010




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Dreamforce

MovemberWeb SummitChildren in Need

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Diwali

Thanksgiving

All Saints’ DayMovember

Rememberance Sunday

Dreamforce

US Presidential Election

Guy Fawkes Day

Black Friday

St. Andrew’s DayCyber Monday

MTV Music Awards Europe

Friday the 13thWorld Kindness Day

Tweet inspiration: Twitter moves fast. Leverage this energy with flash sales, special offers, and urgent language such as “limited time only” and “buy now”.

Pro tip: when offering discounts, express them as a percentage, not a number.

202011




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AdventHanukkah

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Advent

Saint Nicholas Day HanukkahInternational Human Rights Day

International Day of Persons with Disabilities

Christmas Eve Christmas Day

New Year’s Eve

Winter Solstice St. Stephens DayBoxing Day

Tweet inspiration: December is a month of holidays — and a month of travel. If there is content you want people to read or listen to, consider framing — or even creating — it as a way to pass time en route.

202012

Notes and Tweet ideas

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Documents

UK + Ireland · World Smile Day World Animal Day World Mental Health Day International End Poverty Day World Food Day United Nations Day Halloween Tweet inspiration: ‘Tis the season