Introduction to
Strategy Implementation
STRATEGY IMPLEMENTATION
Strategy implementation has been growing in importance in business and is now recognized as a
field within its own right.
STRATEGY IMPLEMENTATION
A leader today needs both the skills to craft the strategy and the ability to implement it.
STRATEGY IMPLEMENTATION
Is the percentage of strategies
successfully implemented.
Based on Bridges research from 2002
The Balanced Scorecard,
Kaplan & Norton
of organizations fail to
execute their strategies
successfully.
90 per cent
STRATEGY
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STRATEGY IMPLEMENTATION
Companies fail to
successfully implement
strategy not because of
bad strategy,
Fact: STRATEGY
but bad execution.
Ram Chandra and Geoffrey Colvin,
Fortune Magazine, 1999
STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION
Warning:
Leaders are habitually
underestimating the
implementation challenge.
STRATEGY
STRATEGY IMPLEMENTATION
Like making a plan to diet or exercise, it is not the plan itself that makes the difference, it is
implementing it.
STRATEGY IMPLEMENTATION
STRATEGY
STRATEGY IMPLEMENTATION
Strategy is about making the
right choices.
Implementation is about taking the
right actions.
STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION
1999 Fortune magazine published the oft-quoted cover story by Ram Charan and Geoff Colvin, “Why CEOs Fail”. It explained, “Organizations fail to successfully implement strategy not because of bad strategy but because of bad execution.” 2002, Ram Charan followed up this article by teaming up with Larry Bossidy to write Execution: The Discipline of Getting Things Done. The book introduced the field of execution to business leader and why execution is important. Bridges publishes research stating nine out of 10 implementations fail.
STRATEGY IMPLEMENTATION
2005 Robin Speculand published Bricks to Bridges: Make Your Strategy Come Alive based on the research that 9 out of 10 times strategy fails and provided a framework for strategy implementation. 2009 Bridges Business Consultancy Int launched the first blog dedicated to strategy implementation.
STRATEGY IMPLEMENTATION
2010-12 A furry of books on strategy implementation/execution are published. 2013 The Implementation Hub – a portal for your implementation success is launched to provide leaders with the tips, tools and techniques required to successfully implement strategy. www.implementation-hub.com
STRATEGY IMPLEMENTATION
The Challenge
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A contributing factor to the high number of failed implementations is:
when leaders return to their offices after
creating their challenge, they are commonly
left on their own to work out how to implement it.
STRATEGY IMPLEMENTATION
Leaders must oversee the implementation journey and ensure staff members are
taking the right actions.
STRATEGY IMPLEMENTATION
Successful implementation means leaders must translate the strategy into actions that staff members can take every
day and then oversee the implementation.
STRATEGY IMPLEMENTATION
Implementation requires extra effort.
In reality, however, very few are able to free up valuable time and resources to do justice to the
implementation journey or even willing.
STRATEGY IMPLEMENTATION
Implementation without: Without Vision = Confusion Results Without Skills = Anxiety Results Without Resources = Frustration Results Without Motivation = Slow Change Results Without Leadership = False Start Results Without Action = Failure Results
STRATEGY IMPLEMENTATION
Excellence in execution is not about doing one or two things well, such as changing measures
or communicating the strategy.
It is about doing eight things well.
STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION
Implementation Compass
People Support
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing
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STRATEGY IMPLEMENTATION
“Strategy is about deciding what to do, execution is about getting it done. Both
are essential skills for a modern leader.”
McKinsey & Company
STRATEGY IMPLEMENTATION
STRATEGY
“ Never mistake motion for action.”
Earnest Hemingway
STRATEGY IMPLEMENTATION
STRATEGY
“Theory is splendid, but until put into practice it is valueless .”
James Cash Penny (1875-
1971) Founder of JC Penny
STRATEGY IMPLEMENTATION
STRATEGY
“Everything in life is mind over matter. If you don’t mind, it doesn’t matter.”
Satchel Paige (1906-1982),
Baseball Pitcher
STRATEGY IMPLEMENTATION
Introduction to
Strategy Implementation
www.bridgesconsultancy.com