INTERNSHIP PROJECT EXPERIENCE AT
VODAFONE SOUTH LIMITED BANGALORE
Presented by
Shritheja K
Reg No: 121GCMA126
INDUSTRY PROFILE India is the second fastest growing telecom
market in the world witnessing lowest tariff rate.
Liberalisation of sector to private players.
Dominance of private players.
Rapid growth in subscriber base & teledensity
from 12% in 2002 to 79.28% in 2012.
Huge imbalance between rural and urban
teledensity.
COMPANY PROFILE Vodafone Group Plc, world's leading
international mobile communications group with
over 404.6 million customers.
Vodafone India, formerly known as Hutchison
Essar and Vodafone Essar.
Entry to Indian market in 1992.
Second largest mobile network operator serving
over 170 million customers in India with a
presence in all 23 telecommunications circles.
VISION AND MISSION
Vision: “Our vision is to be recognised as the leading Indian
telecom company, for our responsible and ethical
behaviour, contributing positively to the world around us”.
Mission: "We will enhance value for our stakeholders and
contribute to society by providing customers with
innovative, affordable and customer friendly communication
services. Through excellence in our services we aspire to
be the most respected and successful telecommunications
company in India. We see our customers, employees,
shareholders and the community we operate in as our most
important stakeholders”.
PRODUCT & SERVICE
Products
Sim cards
Mobile phones
USB sticks
Services
Productivity Services
Mobile broadband and internet
Voice and messaging
Machine 2 Machine solutions
ORGANIZATION CHART
VODAFONE INDIA
Martin Pieters (CEO)
Chief Commercial
Officer
Directors
Human resource
s
Chief Operating
Officer
Enterprise Head
Technology Head
External Affairs Head
Regulatory Head
General Council Head
HR SERVICES
HR Business Partners
Learning & Development
Resourcing
O .D South
O.D North
O.D East
O.D West
Business Head
DEPARTMENTAL PROFILEHR & Administration Department:
Functions and Initiatives
Recruitment
Performance Dialogue
Talent Management
Towards a Safer work place
Employee Recognition
Ensuring infrastructure and hygiene work place
Marketing and Sales Department
Karnataka circle is divided in to 8 zones.
It helps to build a strong customer base, good
customer relationship
Functions
Deliver innovative products and services
Promotion by effective advertisement
campaigning
Demand-Supply balancing
Product penetration and target acquisitions
Technology Department:
This department has been contracted to IBM
Functions
Providing IT support to all departments
Ensure IT applications and systems availability
and scalability to meet growth and market
challenges
Ensure data security
24*7 Handling Network failures
Review existing and new IT infrastructure
Customer Service Department:
Customer service requires a great deal of
patience
Main point of contact for a customer
Functions
Customer problem handling
Reducing voluntary subscriber churn
Telemarketing
Process management of store retentions
Maintenance of customer touch points
SWOT ANALYSIS STRENGTHS
Brand recognition & Strong international presence
2nd highest subscriber base in India
Strong advertising strategies
WEAKNESS
High customers churn
Rural India unable to relate to the brand
Poor network in rural areas
No 3G license in many circles
OPPORTUNITIES
Emerging markets and expansion
Tower sharing business
Product and services expansion
Growing Enterprise solution market
Capital through IPO in India
THREATS
Highly competitive market
Still lags behind major competitor in India
Extremely high penetration rates in key markets.
PROBLEM ANALYSIS Statement of the Problem: Analysis on
awareness of internet and 3G mobile services
among the rural flock
Methodology: Interview conducted among 100
respondents in rural Tumkur, Chikkaballapur,
Chikkamagalur and Kolar.
Objective of Study
Understand the rural awareness of internet and
3G in rural areas
Findings:
Most of the respondents have income more than
50000 per annum
30% of rural respondents use mobile internet
Low consumer awareness on 3G
Suggestions
Launch “made for rural” internet and 3G offers
Adopt the tower sharing scheme for network
coverage
Offer affordable internet services to penetrate in
to the market
Findings of the Study:
High ethical principles of the company in
business sustainability
High ethical values and Zero bribery rate
Strict adherence to rules by the employees
Friendly culture without discrimination on the
basis of job positions
Employee safety plans through HSW Policy
Various employee recognition programmes
LEARNING & CONCLUSION Wide knowledge about telecom industry
Consumer behaviour in rural market
Work place behaviour of employee
Organisational culture at Vodafone
Relationship between the departments
Knowledge about other industries through
experienced employees
Importance of ethics and CSR activities
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