INTERNSHIP PROJECT EXPERIENCE AT

VODAFONE SOUTH LIMITED BANGALORE

Presented by

Shritheja K

Reg No: 121GCMA126

INDUSTRY PROFILE India is the second fastest growing telecom

market in the world witnessing lowest tariff rate.

Liberalisation of sector to private players.

Dominance of private players.

Rapid growth in subscriber base & teledensity

from 12% in 2002 to 79.28% in 2012.

Huge imbalance between rural and urban

teledensity.

COMPANY PROFILE Vodafone Group Plc, world's leading

international mobile communications group with

over 404.6 million customers.

Vodafone India, formerly known as Hutchison

Essar and Vodafone Essar.

Entry to Indian market in 1992.

Second largest mobile network operator serving

over 170 million customers in India with a

presence in all 23 telecommunications circles.

VISION AND MISSION

Vision: “Our vision is to be recognised as the leading Indian

telecom company, for our responsible and ethical

behaviour, contributing positively to the world around us”.

Mission: "We will enhance value for our stakeholders and

contribute to society by providing customers with

innovative, affordable and customer friendly communication

services. Through excellence in our services we aspire to

be the most respected and successful telecommunications

company in India. We see our customers, employees,

shareholders and the community we operate in as our most

important stakeholders”.

PRODUCT & SERVICE

Products

Sim cards

Mobile phones

USB sticks

Services

Productivity Services

Mobile broadband and internet

Voice and messaging

Machine 2 Machine solutions

ORGANIZATION CHART

VODAFONE INDIA

Martin Pieters (CEO)

Chief Commercial

Officer

Directors

Human resource

s

Chief Operating

Officer

Enterprise Head

Technology Head

External Affairs Head

Regulatory Head

General Council Head

HR SERVICES

HR Business Partners

Learning & Development

Resourcing

O .D South

O.D North

O.D East

O.D West

Business Head

DEPARTMENTAL PROFILEHR & Administration Department:

Functions and Initiatives

Recruitment

Performance Dialogue

Talent Management

Towards a Safer work place

Employee Recognition

Ensuring infrastructure and hygiene work place

Marketing and Sales Department

Karnataka circle is divided in to 8 zones.

It helps to build a strong customer base, good

customer relationship

Functions

Deliver innovative products and services

Promotion by effective advertisement

campaigning

Demand-Supply balancing

Product penetration and target acquisitions

Technology Department:

This department has been contracted to IBM

Functions

Providing IT support to all departments

Ensure IT applications and systems availability

and scalability to meet growth and market

challenges

Ensure data security

24*7 Handling Network failures

Review existing and new IT infrastructure

Customer Service Department:

Customer service requires a great deal of

patience

Main point of contact for a customer

Functions

Customer problem handling

Reducing voluntary subscriber churn

Telemarketing

Process management of store retentions

Maintenance of customer touch points

SWOT ANALYSIS STRENGTHS

Brand recognition & Strong international presence

2nd highest subscriber base in India

Strong advertising strategies

WEAKNESS

High customers churn

Rural India unable to relate to the brand

Poor network in rural areas

No 3G license in many circles

OPPORTUNITIES

Emerging markets and expansion

Tower sharing business

Product and services expansion

Growing Enterprise solution market

Capital through IPO in India

THREATS

Highly competitive market

Still lags behind major competitor in India

Extremely high penetration rates in key markets.

PROBLEM ANALYSIS Statement of the Problem: Analysis on

awareness of internet and 3G mobile services

among the rural flock

Methodology: Interview conducted among 100

respondents in rural Tumkur, Chikkaballapur,

Chikkamagalur and Kolar.

Objective of Study

Understand the rural awareness of internet and

3G in rural areas

Findings:

Most of the respondents have income more than

50000 per annum

30% of rural respondents use mobile internet

Low consumer awareness on 3G

Suggestions

Launch “made for rural” internet and 3G offers

Adopt the tower sharing scheme for network

coverage

Offer affordable internet services to penetrate in

to the market

Findings of the Study:

High ethical principles of the company in

business sustainability

High ethical values and Zero bribery rate

Strict adherence to rules by the employees

Friendly culture without discrimination on the

basis of job positions

Employee safety plans through HSW Policy

Various employee recognition programmes

LEARNING & CONCLUSION Wide knowledge about telecom industry

Consumer behaviour in rural market

Work place behaviour of employee

Organisational culture at Vodafone

Relationship between the departments

Knowledge about other industries through

experienced employees

Importance of ethics and CSR activities