Social Media
Revolutionizing
Marketing for Business
-Founded -Certified Organic Personal Lubricants-Market Segment-Marketing
Traditional Marketing
Social
Media
Marketing
Education
Sales Increase
Brand Awareness
Is Social Media a Fad?Or the biggest shift since the industrial Revolution?
The Consultant’s Approach
- Action Research- Literature
The Consultant’s Approach
- Marketing Mix- Strength & Weak Ties- Marketing Concept- Social Consumers- Bottom-Up
Analysis & Findings
Visits to Website by Social Networks
Traffic from Articles posted
on Social Networks
Continued…
-Brand Awareness-Best Content Type-Bottom-Up Marketing
Conclusion
Education
Sales
Brand Awareness
Increase Exposure
Increased Traffic
Market Insight
Develop Brand
Ambassadors
Improve SEO
Generate Leads
Grow Business Partnerships
Reduce Marketing Expense
Improved Sales
Recommendations