HACC Student Services

Workshop

Rachel StrellaStrella Social Media

www.strellasocialmedia.com

Today, we’ll discuss:Making the Shift to SocialPopular Social ChannelsWhy Use Social Media

Top Colleges and Universities Using Social Media

Departmental Ideas An Action Plan for Getting Started

Making the Shift to Social

Making the Shift to Social

Social Media Channels

The “Big Three”

Facebook. Twitter. LinkedIn.

Facebook1 billion usersGreat for sharingConsumer-based channelLargest age segment are those who are 21-24 followed by 18-20Social media channel where most amount of time is spent

LinkedIn200 million usersBusiness-based channelGroups and advanced search top featuresLargest age segment are those who are 35-44 followed by 45-54Strong opportunity to connect with decision makers

Twitter200 million active usersReal-time interaction‘People-based’ channel140-character limitLargest age segment are those who are 30-49 followed by 18-29Power is in the retweet (RT)Hashtag “#”used to categorize content (ex: #FF = Follow Friday)

Supplemental Media

Pinterest. Instagram.

YouTube. Google+

Cell Phones.

Foursquare.

YouTube 800+ million usersEntertainment/information-based channelSearch tool & useful for SEOLargest age segment are those who are 18-34 followed by 35-49Builds credibility as a ‘personal’ form of communication

Google+135 million users (69% male)Interface similar to FacebookIntegrates with GmailDraw: SEO & ‘hangouts’Largest age segment are those who are 25-34 followed by 18-24Users: marketers, engineers, web developers, and students

Pinterest25+ million users (79% female)Photograph-basedOnline pinboard with categorized interestsLargest age segment are those who are 25-54Useful for showcasing products

Instagram100 million usersPhoto-sharing appLargest age segment are those who are 18-34Appeals to African Americans, Latinos & Urban AmericansUseful for brand reinforcement/visual messages

Foursquare30+ million users - most connected on the webLocation-based service used for gamingLargest age segment are those who are 35-44 then 25-34 & 45-54 “Check-in” to locations to win prizes/badges

Cell Phones87% of adults have a cell phone

93% of adults 18-49-years-old 85% of adults 50-64-years-old

Nearly 60% of adults have internet on their phones40% of that time is spent on a social networking site80% send/receive text messages

Supporting Media

E-newsletter. Blogs.

Blogs60% of companies have a blogWeb-log: published information on the web Popular for driving traffic to websites, SEO, building credibility and communityNiche blogs very popular

E-Newsletters

Form of electronic communication sent via emailProvides great analyticsGenerates TOMAPopular for those who don’t have social media or rarely use it as most have email

Why Use Social Media?

Why Use Social Media?The Social Network

Why Use Social Media?The Audience

Why Use Social Media?Recruitment

Why Use Social Media?Intercommunication

Why Use Social Media?Reach

Social Media in Higher Ed

Higher Ed Using Social MediaOhio University

Higher Ed Using Social MediaUniversity of Michigan

Higher Ed Using Social MediaTemple University

Higher Ed Using Social MediaStanford University

Higher Ed Using Social MediaGeorgia Tech

Higher Ed Using Social MediaDrake University

Higher Ed Using Social MediaUniversity of Florida

Higher Ed Using Social MediaArizona State

Higher Ed Using Social MediaNotre Dame

Higher Ed Using Social MediaJohn Hopkins

Higher Ed Using Social MediaVassar College

Ideas for Student Services

Admissions and Recruitment

Athletics

Veteran’s Affairs

Global Education

Financial Aid

Registration

Counseling

Disability Services

HACC’s Challenges

Community college Multiple campuses Multiple departments Harrisburg not ‘major’ city

Suggestions

Develop a Focus Group Establish policies Become a campus listening post Facilitate communication among

departments/campuses Enhance social media

awareness & engagement Meet and report regularly

The Holistic Approach

The Realistic ApproachCreate an Action Plan for Success

Choose 2-3 channels:

Create an Action Plan for Success

The Realistic Approach

Consider 1-2 Ways to Build Awareness of Channels:• Other Marketing Outlets

• Word-of-Mouth• Cross Referencing• Partnerships

Create an Action Plan for SuccessThe Realistic Approach

Determine 2-3 Short-Term (90-Day) Goals:• Build Audience

• Increase Web Traffic• Generate Referrals• Establish Credibility• Increase Awareness• Reach a New Audience• Increase Engagement

Create an Action Plan for SuccessThe Realistic Approach

Brainstorm 2-3 Themes or Topics to Engage Audience:

Ask Yourself: • What’s New?

• What’s Interesting?• What Value Can I Provide?• Any Growth Opportunities?

• How Can I Educate? • Timely Topics?

Create an Action Plan for SuccessThe Realistic Approach

Determine Needs for Executing Plan including Challenges:

• Time• People/Staff

• Social Media Knowledge• Technical Knowledge• Passion for Social Media• Training or Coaching

Create an Action Plan for SuccessThe Realistic Approach

List 1-2 Actionable Ways to Proceed and WHEN:• Institute a Social Media Plan• Familiarize Self with Media

• Talk with Team/Staff/Superiors • Start a Focus Group or Committee

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections & Resources