By Ashley PalumboMSPC 3050 Social Media

Marketing & Communication

Social Media Innovation

In Higher Education

Embracing Social Media“As social media becomes more integral to students’

lives, educational

institutions are finally catching

on, and catching up.”

- Matt Silverman

* Top 100 Social Media Colleges

People

• Prospective & Current Students

• Alumni • Faculty & Staff • Parents &

Community Members

Where are they most active?

Who are you trying to reach?

Popular Social Media

Facebook Linked-In Twitter0

10

20

30

40

50

60

70

80

90

100

18-2223-3132-4546-6667+

* July 2011 study by Forrester Research, Inc.

Objectives

• Attract Students

• Retain Students

• Enhance L

earning

• Promote School

Pride

• Maintain Connec

tions

• Involve Commun

ity

Why are you using social media?

StrategyWhat’s your social

media policy? “Imagine how the groundswell will change the way

you run your business over the next few years.” - Charlene Li &

Josh Bernoff

TechnologyWhich technologies are most

appropriate?

Creating Conversations

• Ask

Questions

• Offer

Incentives

• Listen &

Respond

• Energize Gro

undswell

“There is no ‘right way’ to engage the

groundswell.”- Charlene Li & Josh Bernoff

Ubiquitous Groundswell

“We can no more stop its move to our handheld devices than we

can stop a landslide.” - Michael Fienan

References • Bernoff, J. And Li, C. (2008). Groundswell: Winning in a

world transformed by social technologies. Boston, MA. Forrester Research Inc.

• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html.

• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities-social-media/index.html. • Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”

StudentAdvisor.com. http://www.studentadvisor.com/top-100-social-media-colleges.