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• Student Affairs Role in the
Digital Space
• SSAOs on Twitter
• Leadership
Framework for
Social Media
• Digital Decision
Making Model
You have my permission to Accept a Facebook request
Interact on Twitter
Instagram Follow
With your Students
25% of adults online in 2009
51% of adults online in 2011
52% of adults have two or more social
media profiles (Tess, 2013).
Facebook biggest growing demographic is
35 and older (Malesk & Peters, 2012).
Generational Gaps are Shrinking
• Higher student GPA’s
• Creation of study groups
• Increased faculty &
student interaction
• Students feeling more
equip for the future
Twitter powering up learning
Cheung, Chiu, & Lee, 2011
Junco, Heighberger, & Loken, 2011
Laverie, Rinaldo, & Tapp, 2011
Research Questions
1. In what ways do senior level student affairs
officers utilize and participate in social media in
their leadership roles?
2. What leadership characteristics are shared
by senior level student affairs officers who
participate in social media?
Digital Influence
0 1 2 3 4 5 6 7 8 9
1,000-3,000
6,000-9,000
11,000+
# of Tweets
# of Tweets
0 1 2 3 4 5 6 7 8 9
0-1000
2,000-3,000
4,000+
# of Followers
# of Followers
Average 2,000
Average 3,000
Digital Decision Making Model
Digital Tools
& Strategy
User
Engagemen
t
Digital
Contribution
Intended
Purpose
Ahlquist, J. (2014)
Who
WhyWhat
How
Prioritize Relationships
F2F = #SoMe Philosophy
Strategic Communications
Embracing Change
Leadership Framework for
Use of Social Media
in Higher Education
Ahlquist, J. (2014)
“From being on Twitter I have
better and more significant
engagement with students. The
number of students I impact
and reach has significantly
grown.
I personally feel more
connected to them.”
“I think part of my role online is a
cheerleader, congratulating
people, kind of patting them on the
back, recognizing something that
they've accomplished.
A part of it I think is a connection
role. We’re bridging people.”
-Vice President in the Midwest
“Social Media elevates a sense
of humanity and a sense of
positive spirit; uplifting our
students and our institution.” -Vice President in the South
“I want to be a student of
students.” -Dean of Students in Southwest
“I use social media to stay out
ahead of what issues are brewing
- it is a huge value add along with
the ability to give students an
accurate feeling of how much we
care and how one is engaged in a
really timely effective manner.”
-Vice President in the Midwest
“My theory is if I don’t know it’s
broke, we can’t fix it. And so, I don’t
want to hear all the bad things.
But, I need to hear what our
students are experiencing.”
- Dean of Students in the Midwest
“Social Media has been a great tool for me
as an SSAO. It requires staying up on
literature, best practices, and has a degree
of etiquette.
If we follow the rules, and engage
authentically, we can make a great impact
with social media.”
Have a National Impact
Through Twitter
High Tech
High Touch
#SaProPrioritize Relationships
F2F = #SoMe Philosophy
Strategic Communication
Embrace Change
Digital Decision Making Model
Digital Decision Making Model
Student
Engagemen
t
Contribute
as Whole
Self
Strengthen
Relationships
&
Communicatio
nAhlquist, J. (2014)
Who
WhyWhat/Wher
e
How
Digital Decision Making Model
Student
Engagemen
t
Contribute
as Whole
Self
Strengthen
Relationships
&
Communicatio
nAhlquist, J. (2014)
Be real
Be thoughtful
Respect purpose
of each digital
community
www.josieahlquist.com
The Keys to Success as a Student Affairs Pro on Social Media:
Resources
Eric Qualman: Socialnomicshttp://www.socialnomics.net/
Ed Cabellon: http://edcabellon.com/
Liz Gross: http://lizgross.net/
Joe Sabado: http://paulgordonbrown.com/
Kristin Abelle: www.savedbyabelle.com
Paul Brown: http://paulgordonbrown.com/
Hashtags:
#sachat
#Casesmc
#satech
#hesm