Social Media and Live Events
Hello! Tiffany St James
Tiffany St James on most social channels Twitter: @tiffanystjames
“These conversations are going to occur whether you like it
or not, O.K.?
Well, do you want to be part of that or not?
My argument is you absolutely do.
You can learn from that.
You can improve your reaction time.
And you can be a better company by listening and being
involved in that conversation.”
Michael Dell in Business Week, 2007
Twitter: @tiffanystjames
What do we want from our
audiences at events?
This?
Twitter: @tiffanystjames
Certainly Not!
Twitter: @tiffanystjames
This?
Twitter: @tiffanystjames
Better...
Twitter: @tiffanystjames
But how about this?
Twitter: @tiffanystjames
I REALLY want them to feel like this
Twitter: @tiffanystjames
How can we all achieve this?
I’m going to take it for granted that you...
• Market your event in an engaging way
• Understand your audiences
• Provide all info in a timely manner
• Ensure that your content is totally relevant
• Honour the participants with great
content, speakers, venues, fab food ....
Twitter: @tiffanystjames
So how can we add extra magic?
Twitter: @tiffanystjames
Social media amplification
• Live monitoring of social media channels at an event
• Delving into the social conversation as it is happening
• Rich media interaction between audience and stage
• Digital socially interactive signage
• Real-time speaker sound bite posting on social channels
• Real-time Flickr photography capture, tagging and posting
• Near real-time HD film capture and posting to YouTube
• Live blogging
• Live web-streaming
Twitter: @tiffanystjames
Get your social channels in order
Twitter: @tiffanystjames
Engage people before the event
Registration apps
Social Networks
Social communities
Micro blogging
Eventbrite
Closed networks
Make it as easy as possible to interact
• Provide good Wifi
• Check mobile signals
• Hold the conference rooms above ground
• Promote the Hashtag
• Inform the audience of speakers handles
• Brief speakers beforehand for soundbites
• Give your audience great content
Twitter: @tiffanystjames
Give people ample opportunity to engage
Twitter: @tiffanystjames
Amplify your content
Twitter: @tiffanystjames
Capture the mood
Twitter: @tiffanystjames
Share rich content: pre, during and post
Twitter: @tiffanystjames
Us, You and LiveTech 2011
• Apps, tools and digital toys
• Event organisation tools
• Monitoring the social conversation
• Online reputation management
• Social media amplification
• Using social media for event take up
Twitter: @tiffanystjames
We’re going to make it THIS good
Twitter: @tiffanystjames
Digital: • strategy • training programmes • social engagement • amplification
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