CONFERENCES

& EXHIBITIONS

Using

To Promote

Social Squared

Social squared is a digital marketing

agency in mumbai. founded by IIM

alumni passionate about new media,

It now helps brands in India and

around the world manage their

owned, paid & earned media.

Social Squared provides SEO, SEM,

Email marketing, social media &

other inboundmarketing services.

Live & breathe digital!

This presentation is intended for

event organizers.

the presentation involves steps to

use social media for various events,

exhibitions & conferences organized

by event organizers in india.

Fill up the seats!

GOAL?

( DELEGATE REGISTRATIONS )

HOW?• EMAIL invites

Tend to get ignored

• DIRECT INVITATIONS

Are very expensive

• Phone Calls

High involvement

• Paper invites

Really?

NEED.

Provide anchor points( SOCIAL MEDIA to bridge the gap )

Social Media gets you in front of people ( awareness )

& adds your event to their calendar

• Easy to share

• Easy to RSVP

• Easy to promote

It’s freefreefreefree ( or cheap )

MAKE IT EASY

3 STAGES

SOCIAL MEDIA usage:

1.Pre event 2.During event 3.post event

PRE EVENT

Its all aboutRegistration buzz

1. Registration buzz

2. Share & win - increases virality for the events

3. Promote speaker profiles with Twitter handles included

4. Allow attendees to ask questions to speakers via Twitter

5. Keep some event ideas for voting

6. Decide & promote #hashtags beforehand

Pre-event activity starts at least 6 months prior to the event.

� Dedicated resource to liaison with you

� To build thought leadership

� To build awareness about the event

� To warm up the social presence

� To get paid registrations

PRE EVENT

Its all aboutCONTINUOUS ENGAGEMENT

DURING EVENT

DURING EVENT1. Twitter screen with continuous updates in common areas

2. Sharing images in real time

3. Location sharing on Foursquare/Facebook

4. Allow virtual attendance through live Twitter updates,

sharing presentations & videos live

5. Video streaming

A team of social media managers present at the venue.

� Nothing is lost in translation

� Curate content as-it-happens

� Provide opportunities to converse

� Reach out beyond the immediate attendees

POST EVENT

Its all aboutThank you, stay in touch

POST EVENT1. Publish Twitter wall & the wittiest tweets

2. Share presentations on Slideshare & videos on YouTube

3. Thank you message to all participants

After the event, the team curates the highlights.

� Attendees can connect to the organizers & to each other

� Valuable property is created online

� Social media presence acts as a meeting point

� Attendees’ feedback is collected & analyzed

� Based on their interests, other events are pitched to them

3 steps forMaking your event social

how will we do it?

1. 360⁰ approach

CONTENT GENERATION:

Social Squared will provide relevant content based on target group. This content will be

generated by collating articles from industry sources, research reports & news articles. The

specific tasks will be:

1. Create copy to inform readers about:

� Company

� Events

2. Produce engaging content (text, slides, infographics, etc.) to encourage browsing on the

website & other platforms. This operates on the premise that longer a visitor stays on a

particular site, the greater the likelihood he will eventually become a customer.

3. Produce content that is smart in its use of keywords, or is focused on search engine

optimization (SEO).

4. Create content that allows visitors to access the information they seek quickly & in a form

that makes it appealing.

Content generation will aim for relevance and searchability.

CONTENT TYPES:

Blog posts | Articles | Slides | E-books | Infographics

2. Content centric

Source A Source B

Decide on a topic

Online resources Offline resources

Source 1 Source 2

Draft content

Final content

Blog post E-book Presentation Infographics

Final content

Website Blog Facebook Twitter LinkedIn Slideshare

Downloads / Shares

Awareness + Lead Generation

Research

Writing

Adaption

Proliferation

Tracking

3. Proliferation plan

3 steps to ensuresuccess

Social Squared

Futuready services pvt. Ltd.

( an IIM alumni company )

274, V mall

Next to saidham

Off weh, Kandivali ( e )

Mumbai 400101.

+91-22-42645743

www.socialsquared.in

Thank you

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http://www.harrykey.com/blogs/wp-content/uploads/2011/01/Speaking_Microphone.jpg

http://workfamily.sas.upenn.edu/sites/workfamily.sas.upenn.edu/files/editors/content_event.jpg

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