Leveraging Social Media for Nonprofit Events

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    07-May-2015

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Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits Explore how to effectively harness social media to drive traffic and attendance for your nonprofit event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

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<ul><li>1.Leveraging Social Media for Nonprofit Events Ritu Sharma Co-Founder &amp; Executive Director Ritu@sm4np.org @RituSharma1 </li></ul> <p>2. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 2 3. Defining Event &amp; Social Media ROI ROI = Increasing donations + Raising awareness + Maximizing ticket sales 3 4. Average Ticketing Lifecycle 4 On average, fundraiser tickets go on sale 4-6 weeks before the event. (Hint: People procrastinate. Dont let them.) 5. Ticketing Lifecycle You can influence the ticketing lifecycle! 5 6. Communication Calendar 6 Create a communication plan Work backwards from the date of the event until the first invite goes out strategic times to email? 9-11am, Tuesday-Thursday Where to post information? Your website, Facebook, Twitter, LinkedIn, local community calendars 7. Sample Content Calendar Event Date: June 25th Calendar Highlights Content Plan Leading up to the Event 8. Sample Content Calendar 9. Create your Registration Page 9 10. Create a Facebook Event 10 11. Further your Facebook Presence Pro Tip: Integrate ticket purchases in Facebook via apps 11 12. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks &amp; time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 12 13. Promote 1.Post regular updates: Pictures, performers, VIPs, auction items, partners &amp; even attendee stories 2.Post more pictures &amp; videos (cute stuff helps!) 3.Invite attendees to RSVP as they register 4.Be sure to tag attendees, VIPs, partners, and others 13 14. pre- purchase 40%post- purchase 60% The motivation to share is higher once the purchase has been made Facebook Shares 14 15. Post 6-7 times a day Reach out to influencers Retweet &amp; thank! Use a Hashtag- word preceded by # sign keep it short! (6 8 characters) 15 #sm4np 16. Twitter Direct Message Campaign Step 1: Create Twitter List Hootsuite Publisher Window Download all your twitter followers in an excel sheet &amp; segment by location 17. Step 2: Draft Direct Message Twitter Direct Message Campaign d @Twitteruser Join us in Vancouver for Our Social Media Marketing Conf 6/25, save $20 w/code SM4NP http://bit.ly/sfshoih33 18. Step 3: Upload to Hootsuite Twitter Direct Message Campaign 19. Create Groups &amp; Cultivate Community for your Members Pre-approve/Invite all Attendees to LI Share Exclusive Content on LI Host Post Event Chats/ Discussions Participate in Industry Groups 20. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data20 21. Keep the Conversation Going During the event: Provide a twitter wall Prominently display the #hashtag Display the conversation Use free services like tweetchat.com or twitterfall.com to display tweets about the event 21 22. The Conversation Lives On After the event: Ask for feedback, share a survey Create and share recaps Post event pictures Use platforms like Storify to summarize event experience Review your tracking and analytics 22 23. The Agenda Understanding the event ticketing lifecycle Social media tips, tricks and time savers to maximize engagement Leveraging social media before, during and after your event Tying it all together with data 23 24. Track your Sales Sources 1 Create unique links for each of your sales sources Monitor throughout the promotion process Review which sources not only brought in traffic, but ultimately sales and donations 24 25. Productivity Tools Hootsuite Automatic scheduling Mass tweeting (Only when appropriate) Mass direct messaging (Be very selective) 25 26. Productivity Tools 26 www.simplymeasured.com 27. Wrap Up 27 Decide which channels are right for your Organization Encourage post-purchase sharing Give attendees A reason to engage before, during, &amp; after your event Analyze which social media efforts Work 28. 28 Questions? Ritu Sharma Co-Founder &amp; Executive Director Ritu@sm4np.org @RituSharma1 </p>

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