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buzz, PR, event marketing, industry leadership, attendee engagement, Twitter, Facebook, case studies, expert positioning, logistics, crowdsourcing, meetups, meetings, fundraisers
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It’s about Connecting People
by Crystal Olig & Rachel Globus
Event Solutions
@sparklegem | @mediajunkette
Social Media & Events:
Why does social media make sense for events?
How can event pros use social media?
• To strengthen your events• To strengthen your career, personal brand, organization
How Facebook Can Strengthen your Events
• Increase engagement– Invite friends– Post & tag photos– Post video– Create discussions about products, speakers,
content– Discuss topics after the event — maintain
brand engagement
Facebook Case Study: Event Solutions Conference &
Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
Facebook Case Study: Event Solutions Conference & Tradeshow 2009
How Twitter Can Strengthen your Events
1. Ask prospective attendees for input2. Get attendees connected for free3. PR: Promote your event (before &
during) and build buzz4. Instantly message out information
(before & during), materials5. Obtain real-time feedback from
attendees, pre- & post-event polling
6. Engage attendees through commenting on sessions, speakers
7. Attendees can follow more than one session
8. Provide customer service for registration, answer attendee questions
9. Quickly schedule meetups during conferences
10. Broaden event community
11. Increase engagement via Twitter feeds on-site
How Twitter Can Strengthen your Events
Twitter Case Study: Event Solutions Conference &
Tradeshow
Twitter Case Study: Event Solutions Conference & Tradeshow
• Started tweeting: Jan. 28, 2009
• Followers: 2,700+
• Event hashtag: #escs09
• Live tweet Spotlight Awards, contests• Meet up during Conference• Share pictures from trade show floor• Spread the word to local community about show• Share video from Conference• Discuss lessons learned in education classes• Share breaking show news• Share ideas from trade show floor
How ES09 Used Twitter
Twitter Case Study: Event Solutions Conference & Tradeshow
What We Got out of It
1. Twitter was no. 1 referring site to website during Feb. 22-26
2. Influential people buzzed about the conference
• @GloNelsonCSEP 2,470 followers• @lvwedconcierge 343 followers• @danzisko 242 followers• @mattwarren 249 followers
= reach of 3,300 people
Twitter Case Study: Event Solutions Conference & Tradeshow
Twitter Case Study: Event Solutions Conference & Tradeshow
Twitter Case Study: Event Solutions Conference & Tradeshow
Twitter Case Study: Event Solutions Conference & Tradeshow
3. Continue engagement with brand after the show
4. Twitter is now no. 5 referrer to event-solutions.com
What We Got out of It
What We Got out of It
Twitter Case Study: BusyEvent
How BusyEvent Used Twitter
• Pre-event promotion publicizes event Twitter account
• Account used to publicize speakers, offer discounts
• Attendees given option to follow event Twitter account at registration
• Messaging at check-in kiosk screens, on badges, event staff shirts, swag bags, etc.
• Digital signage shows conversation (“wiffiti”)
What They Got out of It
• > 7,000 tweets, SMS sent during conference• Reduced check-in wait time from 7 min to 30 sec• Organizers stemmed significant issues
immediately• Ad-hoc meetings • Communications costs halved (savings:
$7,000+) • Twitter stream became a revenue source for
producer (approx. $12,000)
Want to find out more?
Brian Slawin
@BusyEvent
busyevent.com
• Virtual portfolio for a visual industry: photos and video
• Engage clients, prospects, partners in your brand
• Connect with colleagues in a more casual context
• Voice, voice, voice. Be a person people want to work with. Be yourself.
How Facebook Can Strengthen your Business/Career
1. Find new resources & ideas
2. Connect with a community of peers & experts
3. Get instant info for site selection, vendors
4. Find out what others are saying about your company, venues, issues, etc.
5. Add social media to skill set you offer clients
6. Market your experience to the industry
7. Connect with media
How Twitter Can Strengthen your Business/Career
But How Does this Get Me Business/Attention?
• WOM.
• Thought leadership.
• It’s about catalyzing relationships.
• It’s about nurturing relationships.
• It should be part of your overall marketing mix.
Rules to Tweet By
1. Be useful.2. Nurture relationships.3. Tweet judiciously.4. Retweet judiciously.5. Content is king.6. Don’t worry if you miss something.7. There’s a tool for that.8. Don’t go down the rabbit hole.
Industry leadership
Industry leadership
Connect
Crystal Olig | Rachel Globus@sparklegem | @mediajunkette• event-solutions.com• email: [email protected]• linkedin.com/in/crystalolig• facebook.com/crystalolig• slideshare.net/crystalaolig• blog: whygeny.wordpress.com• blog twitter: twitter.com/whygeny
Always leave ‘em laughing