How to write a great post -
Editorial Guidelines & Adivce
In this presentation:
1. Getting started
2. What is worth reporting?
3. Defining your angle
4. How to make headlines
5. Structuring your article
6. SEO Guidelines
7. Pushing your content
How to start
Join our tool Trello here to
• add your article ideas
• discuss them with others
• get the "go" from editors to start writing the
article
• give others feedback and input on ideas
How? Send an email to
stan[at]ouishare[dot]net or
francesca[at]ouishare[dot]net
Trello
Different categories of posts
• Brief news
• Analytic post (usually long)
• Opinion piece
• Interviews
What makes news worth reporting?
Did other websites reported about it yet?
In which language?
Exclusivity?
Is this really new? Is it likely to happen again?
Originality?
What makes news worth reporting?
What makes news worth reporting?
Value added on the longer-
term?
Define your angle !
Focused
VS.
Making your headline awesome
impertinent & provocative
VS.
VS.
Making your headline awesome
Making your headline awesome
Metaphoric & Creative
AWESOME
Making your Headline OK...
In case of imagination's shortage...
How to structure your article
Awesome Headline
Beautiful & illustrative picture
Lead paragraph
Introduction
Sub-headings
Your amazing text
Sub-headings
Your amazing text
Not an introduction!
Short & attractive
summary of what the
article is about (max 3-
4 lines)
Respect CC licence
Size must be 940*300 pix
Put source at bottom of
article
Tell a story!
Anecdote, recent news,
personal experience - and
lead people to your
reasoning
Not to generalist!
Take a quote if you're
out of imagination
Good picture
Your amazing opening
Bring perspective
for further discussion
Start with a short
sentence making the
bridge with previous §
Footer
below a <hr/> tag
Put footnotes &
pictures credit here
Making your content searchable
SEO guidelines
• link to relevant content from previous OuiShare
and other articles
• make sure to fill out "title" field with text related to
the link
SEO Guidelines
Here you can
search
for existing articles
with keywords you
would like to link to
SEO Guidelines
Do the same for
pictures:
• Fill out title &
alternate text
• add the link to
original
picture on
flickr (if CC)
Add one keyword
you find most
important for the
article
= lead paragraph.
If possible, add
more relevant
keywords in the
text.
Fill in an Excerpt
with 1 -2
sentences
summary. This
text appears on
our front page
under the picture.
Title that shows
up in Google. No
longer than 70
caracters.
Fill out the
Wordpress SEO
Plugin
This is what the Google
preview of your article will
look like.
Pushing your content
1. Facebook • mind to post as Ouishare (not yourself)
• check if the feature picture appears correctly
(otherwise use this tool:
https://developers.facebook.com/tools/debug )
• Write an introduction statement or good quote
• delete link after fully loaded
• you change link title/ text if necessary
• target to right audience (Spanish article -->Spain)
2. Twitter • add relevant #hashtags
• @mention the author
• adapt the title
www.oui-share.com
OuiShare
Stanislas Jourdan Stan[at]ouishare[dot]net
@stanjourdan
Francesca Pick francesca[at]ouishare[dot]net
@francesca_sp
www.ouishare.net