How to write a great post -

Editorial Guidelines & Adivce

In this presentation:

1. Getting started

2. What is worth reporting?

3. Defining your angle

4. How to make headlines

5. Structuring your article

6. SEO Guidelines

7. Pushing your content

How to start

Join our tool Trello here to

• add your article ideas

• discuss them with others

• get the "go" from editors to start writing the

article

• give others feedback and input on ideas

How? Send an email to

stan[at]ouishare[dot]net or

francesca[at]ouishare[dot]net

Trello

Different categories of posts

• Brief news

• Analytic post (usually long)

• Opinion piece

• Interviews

What makes news worth reporting?

Did other websites reported about it yet?

In which language?

Exclusivity?

Is this really new? Is it likely to happen again?

Originality?

What makes news worth reporting?

What makes news worth reporting?

Value added on the longer-

term?

Define your angle !

Focused

VS.

Making your headline awesome

impertinent & provocative

VS.

VS.

Making your headline awesome

Making your headline awesome

Metaphoric & Creative

AWESOME

Making your Headline OK...

In case of imagination's shortage...

How to structure your article

Awesome Headline

Beautiful & illustrative picture

Lead paragraph

Introduction

Sub-headings

Your amazing text

Sub-headings

Your amazing text

Not an introduction!

Short & attractive

summary of what the

article is about (max 3-

4 lines)

Respect CC licence

Size must be 940*300 pix

Put source at bottom of

article

Tell a story!

Anecdote, recent news,

personal experience - and

lead people to your

reasoning

Not to generalist!

Take a quote if you're

out of imagination

Good picture

Your amazing opening

Bring perspective

for further discussion

Start with a short

sentence making the

bridge with previous §

Footer

below a <hr/> tag

Put footnotes &

pictures credit here

Making your content searchable

SEO guidelines

• link to relevant content from previous OuiShare

and other articles

• make sure to fill out "title" field with text related to

the link

SEO Guidelines

Here you can

search

for existing articles

with keywords you

would like to link to

SEO Guidelines

Do the same for

pictures:

• Fill out title &

alternate text

• add the link to

original

picture on

flickr (if CC)

Add one keyword

you find most

important for the

article

= lead paragraph.

If possible, add

more relevant

keywords in the

text.

Fill in an Excerpt

with 1 -2

sentences

summary. This

text appears on

our front page

under the picture.

Title that shows

up in Google. No

longer than 70

caracters.

Fill out the

Wordpress SEO

Plugin

This is what the Google

preview of your article will

look like.

Pushing your content

1. Facebook • mind to post as Ouishare (not yourself)

• check if the feature picture appears correctly

(otherwise use this tool:

https://developers.facebook.com/tools/debug )

• Write an introduction statement or good quote

• delete link after fully loaded

• you change link title/ text if necessary

• target to right audience (Spanish article -->Spain)

2. Twitter • add relevant #hashtags

• @mention the author

• adapt the title

www.oui-share.com

OuiShare

Stanislas Jourdan Stan[at]ouishare[dot]net

@stanjourdan

Francesca Pick francesca[at]ouishare[dot]net

@francesca_sp

www.ouishare.net