How to write a great post - Editorial Guidelines & Adivce

In this presentation:

1. Getting started2. What is worth reporting?3. Defining your angle 4. How to make headlines5. Structuring your article6. SEO Guidelines7. Pushing your content

How to start

Join our tool Trello here to● add your article ideas● discuss them with others● get the "go" from editors to start writing the article● give others feedback and input on ideas

How? Send an email to ● stan[at]ouishare[dot]net (french & english)● francesca[at]ouishare[dot]net (english)

Here you can find the guidelines again ;-)

Trello Have a look hereGive feedback, insightsOffer help

Writing your post?Move the card here & update the editors!

Have a new idea? Create a card here and fill in the description with a pitch + notify potentially interested people

Done?Move the card here & notify editors

Different categories of posts

● Brief news● Analytic post (usually long)● Opinion piece● Interviews

What makes news worth reporting?

Did other websites reported about it yet? In which language?

Exclusivity?

Is this really new? Is it likely to happen again?

Originality?

What makes news worth reporting?

What makes news worth reporting?

Opportunities to link back to previous posts?Will it feed further posts?Does it emphasize our expertise?

Value added on the longer-term?

Define your angle !

Focused

VS.

Making your headline awesome

impertinent & provocative

VS.

VS.

Making your headline awesome

Making your headline awesome

Metaphoric & Creative

AWESOME

Making your Headline OK...

In case of imagination's shortage..Keep it simple:

How to structure your article

Awesome Headline

Beautiful & illustrative picture

Lead paragraph

Introduction

Sub-headings

Your amazing text

Sub-headings

Your amazing text

Not an introduction!Short & attractive summary of what the article is about (max 3-4 lines)

Respect CC licenceSize must be 940*300 pixPut source at bottom of article

Tell a story!Anecdote, recent news, personal experience - and lead people to your reasoning

Not to generalist!Take a quote if you're out of imagination

Good picture

Your amazing opening

Bring perspective for further discussion

Start with a short sentence making the bridge with previous §

Footer

Normal width is 640px

below a <hr/> tagPut footnotes & pictures credit here

Making your content searchable

SEO guidelines● link to relevant content from previous OuiShare and

other articles● make sure to fill out "title" field with text related to the

link

SEO Guidelines

Here you can search for existing articles with keywords you would like to link to

SEO Guidelines

Do the same for pictures:● Fill out title ● alternate text ● add the link to

original picture on flickr (if CC)

Add one keyword you find most important for the article

= lead paragraph. If possible, add more relevant keywords in the text.

Fill in an Excerpt with 1 -2 sentences summary. This text appears on our front page under the picture.

Title that shows up in Google. No longer than 70 caracters.

Fill out the Wordpress SEO Plugin

This is what the Google preview of your article will look like.

Pushing your content

1. Facebook● mind to post as Ouishare (not yourself)● check if the feature picture appears correctly (otherwise

use this tool: https://developers.facebook.com/tools/debug )● Write an introduction statement or good quote● delete link after fully loaded● you change link title/ text if necessary● target to right audience (Spanish article -->Spain)

2. Twitter● add relevant #hashtags● @mention the author● adapt the title

A few last things...

This key items do help us a lot:● Spend 5-10 minutes on the trello board

everyday : provide feedback, ideas, insights to other contributors

● Update the status of your article so that it does not get forgotten

● Ask for help when needed● Check out the editing guidelines before

sending the final version to the editors● Have fun !

www.oui-share.com

OuiShare

Stanislas JourdanStan[at]ouishare[dot]net

@stanjourdan

Francesca Pick francesca[at]ouishare[dot]net@francesca_sp

www.ouishare.net