Download ppt - Objectives in the Norwegian Seafood industry

Norwegian Ministry of Fisheries and Coastal Affairs

Objectives in the Norwegian Seafood industryNorwegian Minister of Fisheries and Coastal Affaires

Mr Svein Ludvigsen


The Riches of the Sea – Norway`s Future

Great potential

• Norwegian waters – one of the most productive sea areas in the world

• Wide range of excellent seafood

• Large and wild fish stocks

• Excellent opportunities for aquaculture



SALMA – fresh cured salmon A new and innovative way of eating healthy fish

” SALMA gave meinspiration to create

new dishes”

Charles TjessemBocuse d’Or 2003



Sustainable management

• Essential to safeguard future in the fishing industry

• Promote key principles of resource management



Norway as a seafood nation

• Abundant fish resources– 3,3 millions tonnes a

year

• 90 % export– to more than 150

markets

• More one third from aquaculture industry

• Norway is a major supplier of high quality seafood



Norway - Singapore

• Free trade agreement between EFTA and Singapore entered into force January 2003

• Singapore is an important marked for Norwegian seafood, especially salmon

• Seafood export from Norway to Singapore in 2003 – more than 14 million US dollars

• Potential for increased trade between Norway and Singapore



New market demands and Food safety

• Reliable exporter of high quality and safe seafood\

• The power of the consumer is growing

• Seafood from Norway ensures food safety and sustainable management

• Washington 2006 – Conference to further

advance public knowledge and understanding of the role seafood plays in human health.



Norwegian seafood

• Is an excellent source for healthy nutrients

• Gives a more balanced diet



High quality seafood products made to comply

with the consumers taste and needs