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EDITORIAL
Editorial Advisory BoardP V Narayanan
Member of Board APEDA (Ministry of Commerce)
M K BanerjeeDirector-Creativity & Innovations (Global)
Essel Propack Ltd
R KrishnamurthyDirector-Marketing & Operations
Orient Press Ltd
S DasManaging Director
Nordson India Pvt Ltd
Manas R [email protected]
t is that time of the year when almost everyone starts thinking about new beginnings, notwithstanding what most analysts predict after their fair share of crystal ball gazing. The fact that you are reading this nullifies all the doomsday prophesies that sounded the
death knell for the world with the end of the Mayan calendar. Although we are over it now, the troubles – especially the macro-economic ones – of our globally inter-connected world seem far from over! With the European Union still sputtering to accelerate and the near- to mid-term economic forecasts for the Organisation for Economic Co-operation and Development (OECD) countries lacking the desired lustre, the emerging economies are most likely to continue their glorious growth march, albeit a bit slower, in the foreseeable future.
The key points to be noted here are an increasingly inter-dependent world and the growing competition among several geographies to earn their share under the sun. Against this background, accompanied by country-specific competitive advantages as well as significant shifts in the application of technology and the need for more tailor-made products & services, the packaging and allied industry is certainly not going to be the same this year.
Without focussing too much on the drag factors, it is imperative to leverage the growth drivers, and thereby chart an optimum course for the packaging and allied ecosystem of India and the economy at large. Of course, the right set of policies will further help leverage the emerging opportunities and thus enable India Inc to stay ahead in the race. According to the report ‘India’s New Opportunity – 2020’ prepared by a high level strategic group, the nation needs to accelerate its economic growth beyond the rates of 5-6 per cent per annum in order to be counted as a major economic powerhouse by the end of this century’s first quarter.
While the importance of India’s demographic dividend cannot be overemphasised, it is high time to specifically focus on nurturing and offering the right skillsets required for an ever evolving industry. To achieve this as well as an inclusive growth across several strata of India, the time has come for a transformational change. This calls for a shift from a mere compliance mindset to a commitment-driven focus on accomplishing goals and transforming ideas into actions with agility. Besides, superior efforts in improving the efficiency of organisations, building scale organically and inorganically and harnessing global expertise to improve operating margins will further aid in this direction.
On this note, here’s wishing all our stakeholders an eventful and enriching 2013!
ITime to transform!
Modern Packaging & Design January-February 2013 7
Modern Packaging & Design January-February 2013 9
CONTENTS
Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise
Special Focus: Cosmetics PackagingInsight & Outlook: New Packaging Materials
12 Newsmakers of 2012
Automation Trends
60 Robotics for FSS machines: Ensuring precision and reducing wastage
Energy Management
62 Metal packaging: Saving energy through recycling
Policies & Regulations
64 Thin-walled packaging: Reinforcing food safety guidelines in India
Strategy
66 Packaging industry: Inclining towards f lexible packaging
Tips & Tricks
68 Tamper-proof packaging: Methods to ensure safety of pharmaceuticals
Event Report
73 Labelexpo India 2012: Setting standards for
path-breaking labelling solutions
74 International PackTech India 2012: Decoding tomorrow’s trends
75 PackPlus 2012: Rewriting success through innovations
Report
76 Italian ideas in packaging: A platform for business exchange
REGUL AR SECTIONSEditorial ................................. 7
News, Views & Analysis ...... 16
Technology & Innovation .... 20
Design Innovation ................ 22
Technology Transfer ............. 25
Projects ................................. 69
31
Tenders ................................. 70
Event List............................. 71
Book Review ........................ 78
List of Products.................... 89
List of Advertisers ................ 90
Beverage packaging ...............32
Lightweight
beverage packaging ................34
Interface:
Vimal Kedia .................36
Suresh Singhal ..............38
Roundtable ............................39
43FSS machines ............................................. 44
Automation in FSS machines ..................... 46
Interface:
Eike-Sebastian Hagen ................... 48
Debasish Das ................................. 50
Packaging education in India ................. 52
Packaging design for modern trade ....... 54
Product inspection system ...................... 56
Packaging colours and designs ............... 58
In Conversation With 26 Karl Vandenbussche, Director,
Reynders Label Printing India Pvt Ltd
Facility Visit 40 Essen Speciality Films Pvt Ltd:
Special solutions for food packaging
Insight & OutlookFilling, Sealing & Strapping
Special FocusBeverage Packaging
Highlights of Next Edition
Cover illustration and design: Chaitanya Dinesh Surpur and Sharad Bharekar
Details on pages 71 and 79
62 64
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Business Insights •Technologies•Opportunities
Modern Packaging & Design January-February 2013 11
Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18.Senior Editor: Manas R BastiaPrinted at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 27106. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.
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12 Modern Packaging & Design January-February 2013
NEWSMAKERS OF 2012
Accolade
Acquisition
Nichrome bags IPMMI design development award
(May-Jun) Nichrome, a pioneer in form-fill-seal machines in India, won the Machinery Design, Development and Innovation Award 2012. The award was conferred by Institute of Packaging Machinery Manufacturers of India. Nichrome received this award for the development of its high-speed oil packing machine – Filpack SMD.
Borouge awarded for innovative sustainable solutions ( Jul-Aug) RG468MO, a Polypropylene (PP) random copolymer produced by Borouge, bagged the Green Material Award for Innovation Application at the 2012 China Plastics Industry Awards ceremony. The benefit of Borealis Nucleation Technology is improved mechanical performance that boosts productivity cycle time by 20 per cent due to better crystallisation of PP.
Acquisition boosts Amcor’s Indian presence (May-Jun) Amcor, the Australian packaging manufacturer, has acquired the Indian flexible packaging business Uniglobe Packaging for € 15.7 million. The deal expands Amcor’s foothold in India, where it already has production facilities in Haridwar, Chakan and Pune. With annual sales at € 15.8 million, Uniglobe caters to customers in the food, personal care and healthcare markets.
Positive Packaging buys SGRE Labels (Nov-Dec) Positive Packaging Industries Ltd has acquired SGRE Labels Pvt Ltd, a company that offers complete labelling solutions to Manufacturing, IT, FMCG, Pharma, Apparels, Retail and Electronics & Telecom sectors. The acquisition will help Positive Packaging to provide overall solutions to its clients from packaging to labelling.
Shirplass and STM Polythene join hands
( Jan-Feb) Polythene envelope and packaging
specialist STM Polythene has expanded after
merging with rival Shirlplass and buying online
specialist KT Supplies. Norwich-based STM,
which trades as Sefton TransMail, completed the
merger with the Northampton-based Shirlplass.
Manjushree Technopack bags ‘Best Supplier Performance Gold Award’ (May-Jun) Manjushree Technopack Ltd, the Bengaluru-based packaging major, was awarded the ‘Best Supplier Performance Gold Award’ by Hindustan Coca Cola Beverages Ltd (HCCB). The packaging leader has been conferred the award for the second time in a row. HCCB presented this award to the company at the recently conducted ‘Strategic Supplier Summit’, New Delhi.
Tata Elxsi and Ocean Herbal win ‘India Star Award’ (Nov-Dec) Tata Elxsi and Ocean Herbal, an Ayurvedic brand, have been honoured with the ‘India Star Award’ for excellence in packaging design. The bottle design addressed key challenges of brand visibility, shelf throw, stacking and usage, especially amongst elderly people. Ocean Herbal, being a new entrant, entrusted Tata Elxsi with developing the brand identity and packaging design.
Bosch Packaging Technology acquires Ampack Ammann
(Nov-Dec) Bosch Packaging Technology has closed its acquisition of Ampack Ammann, which will remain an independent unit but will operate as a Bosch subsidiary. Its business activities have been assigned to Bosch Packaging Technology’s Liquid Food business unit, but its products will continue to be marketed under the name of Ampack Ammann.
MeadWestvaco Corporation expands presence in India
(Nov-Dec) MeadWestvaco Corporation (MWV) reported the signing of a definitive agreement to acquire Ruby Macons Ltd from Alibhai Nathani and family. Post acquisition, the assets will remain in full operation and become part of MWV’s industrial packaging and global manufacturing platform. The Ruby Macons management team will remain in place.
H B Fuller and Graco enter strategic partnership ( Jan-Feb) H B Fuller has partnered with Graco Inc in an attempt to provide specialised fluid handling equipment that will pump, process and dispense innovative Liquamelt adhesive. The adhesive and equipment system has been tested extensively with customers. With several advantages to packaging, the Liquamelt system is an alternative for conventional hot and cold adhesive systems.
Collaboration
Modern Packaging & Design January-February 2013 13
NEWSMAKERS OF 2012
Heidelberg and Landa enter global strategic partnership ( Jul-Aug) Heidelberger Druckmaschinen AG (Heidelberg), Germany, and Landa Corporation of Rehovot, Israel, have entered a global strategic partnership to expand digital offerings for mainstream printing. Heidelberg intends to develop, manufacture, sell and service new-generation digital printing presses based on Landa Nanographic Printing™ technology.
Coke invests heavily in development of plant-based plastics ( Jan-Feb) Coca Cola Co has invested in three bio-based companies in an effort to accelerate the development of a PlantBottle made entirely from plants. The three companies include Virent Inc, Gevo Inc and Avantium Research and Technology. With this investment, the company aims to advance the technology to make purified terephthalic acid from non-petroleum sources.
Petainer’s ‘greenest ever’ refillable bottle (Mar-Apr) Plastics packaging technology specialist Petainer has developed a polyethylene terephthalate refillable bottle to sustain what is already one of the most environment-friendly beverage packaging. The bottles are eco-friendly as they use up to 90 per cent less virgin material per filling. They are economical as environmental benefits translate into lower costs.
Multi-layer plastics for longer shelf-life of milk (May-Jun) Manjushree Technopack Ltd is working with Gowardhan, a private dairy founded by Parag Milk Foods, to bring in the multilayer technology in an effort to extend product shelf-life for packaging fresh milk. Parag Milk Foods, the Pune-based company will launch milk in multi-layered polyethylene terephthalate bottles across 40 major cities in India.
Plastiblends adds appeal to colour masterbatches ( Jul-Aug) Plastiblends India Ltd has made significant strides in colour masterbatches for the packaging industry. The new colour masterbatches have an iridescent effect, which is an important innovation for packaging manufacturers. The use of colour masterbatches with the iridescent effect will be able to create more visually appealing products at almost no extra cost.
Creed Engineers signs strategic tie-up with Lombardi (Sep-Oct) Solutions provider for printing and packaging industry, Creed Engineers has launched its range of flexographic presses & converting machines in India. The company tied up with Italy-based Lombardi Converting Machinery, producer of fully servo-driven flexographic presses. It has introduced two models in the Indian market – Lombardi Synchroline and Lombardi Screenline.
Avery Dennison expands Pune facility (May-Jun) US-based Avery Dennison has completed a major expansion of its production facility in Pune, which will significantly enhance the company’s production capacity to meet the growing demand of the Indian market. It has invested ` 1,000 crore for this expansion. It has two plants in Gurgaon and a recently commissioned distribution centre in Bengaluru.
New-age Long skirt closure from Bericap (May-Jun) Bericap India has launched a new dispensing system – GALILEO® II for syrups, sauces, dressings and premium edible oil in standard Verplast 29/21 glass and polyethylene terephthalate bottles. The closure offers an efficient tamper-evident performance with breaking bridges when the overcap is opened with a tear-off membrane below.
Mamata Machinery introduces new bag-making technology (May-Jun) Mamata Machinery has launched Vega 1200 Split: a dual-draw roll plastic bag maker. It has Dual Servo Driven Index with Dual Pneumatic-Assisted Dancers. With this technology, one can process at a time, two printed bags of two different sizes, two-lane bags up to 590 mm width in each or single-lane bag up to 1,200 mm width.
BOBST launches advanced printing press for flexible packaging
( Jul-Aug) BOBST unveiled a wide range of trailblazing innovations at Drupa 2012. Among these is the new Fischer & Krecke 20SIX CS flexo printing machine. This is an advanced central impression flexo printing press for flexible packaging. Enabling highest printing speed even with the most demanding jobs, the machine is also user-friendly and requires less maintenance.
Collaboration
Investment & Expansion
Innovation
14 Modern Packaging & Design January-February 2013
NEWSMAKERS OF 2012
Investment & Expansion
New Facility
Market Growth
Mamata Machinery on an expansion drive ( Jul-Aug) Gujarat-based Mamata Machinery Pvt Ltd is on an expansion drive. In order to increase its production, the company is shifting its operations from the present facility in Vatva to a new facility in Changodar in Ahmedabad, Gujarat. The new facility has a total land area of 36,000 sq m and is much larger than the previous one.
BASF expands center of competence for adhesive coatings
(Sep-Oct) Expanding its coating centre, BASF added a tailor-made and flexible laboratory coating & laminating facility. The new coater facilitates the development of adhesive systems for flexible packaging, labels, tapes and functional film coatings. It increases the capacity for customer tests and speeds up the development of new products as well as the adaption of existing adhesive formulations to new carrier materials.
Global packaging industry to reach $ 820 billion by 2016 (Mar-Apr) The global packaging industry is likely to reach $ 820 billion by 2016. Driven by increased demand for packaging in emerging and transitional economies, an annual growth rate of 3 per cent will focus on board products & rigid plastics, with $ 40 billion and $ 33 billion in cumulative predicted growth, respectively, by 2016.
Global bioplastics market to grow at 17.8% by 2018 (May-Jun) Led by growing demand in Asia-Pacific and South America, the global bioplastics market is expected to reach revenues of over $ 2.8 billion in 2018, reflecting average annual growth rates of 17.8 per cent. The global bioplastics market is set to hit nearly 2,000,000 tonne in volume in five years time, which is four times the size of the market in 2007.
Global aseptic packaging forecast to grow 24 per cent in next five years (Nov–Dec) The ‘Global Aseptic Packaging’ report from Zenith Intl and Warrick Research Ltd estimates that by 2016, the world market for aseptic packaging will reach 153 billion litres in 333 billion packs. White drinking milk accounts for 39 per cent of aseptically packed products, with beverages responsible for 37 per cent and other dairy or food products making up the remainder.
Indian Institute of Packaging to set up testing lab in Bengaluru (Nov-Dec) Indian Institute of Packaging to set up its fifth branch and testing laboratory in Bengaluru. The Government of Karnataka has allotted four acres of land at Sompura Industrial Estate in Dobaspet for the institute. The initial cost of setting up the packaging institute would be ` 5 crore, of which ` 50 lakh would come from the Central government.
West breaks ground on new manufacturing facility in India
(Sep-Oct) West Pharmaceutical India Packaging Pvt Ltd, an indirect subsidiary of West Pharmaceutical Services Inc, Lionville, Pennsylvania, USA, hosted a ground-breaking ceremony to begin construction of its new compression moulding facility in Sri City, India. The commercial production of metal components and high-quality standard elastomeric components is expected to begin in the first quarter of 2014 and 2015, respectively.
Cosmetic packaging to ride high on growth projections
(Mar-Apr) The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has projected that the market size of cosmetics industry will double to ` 20,000 crore by 2014 with the emergence of a young urban elite population with rising disposable incomes and increase in working women looking for lifestyle-oriented and luxury products.
Global demand for PET growing at 7 per cent (Sep-Oct) According to chemicals intelligence provider GBI Research, fast-growing economies and strong production industries will lead Brazil, Russia, India and China (BRIC) to become dominant forces in the global Polyethylene Terephthalate (PET) market. The global PET demand will reach 23,452,281 tonne by 2020.
Emerging markets & product innovations grow glass packaging
(Nov-Dec) According to the report published by Global Industry Analysts, Inc, the global market for glass packaging is projected to reach $ 56.8 billion by the year 2018, driven by demand from developing countries, preference for eco-friendly packaging among consumers and increasing importance of health awareness and safety.
Modern Packaging & Design January-February 2013 15
NEWSMAKERS OF 2012
Nichrome opens new R&D centre
(Sep-Oct) Integrated packaging solutions provider Nichrome inaugurated its new research & development centre and office building in Pune. Spanning an area of 12,000 sq ft and with a capacity to house 150 people, the centre is a complete engineering and design facility with high-tech 3D modelling software, parametric design and product data management facility.
Polyden Folien to use Cardia Biohybrid™ technology
( Jan-Feb) Taking forward the sustainable packaging
drive, Polyden Folien has joined forces with Cardia
Bioplastics to develop a new range of packaging films
for the European market. The range is made with
Cardia Biohybrid™ technology that meets the highest
packaging performance standards.
East Africa to hold first processing and packaging exhibition
(Sep-Oct) The East African Community (EAC), the United Nations Industrial Development Organization (UNIDO) and Ipack-Ima, Italy ’s leading organiser of exhibitions for the processing & packaging technology industries will hold a first-of-its-kind exhibition in East Africa in Nairobi, Kenya, in September 2014.
COMPACK 2012 explores sustainability efforts ( Jul-Aug) The Comprehensive Packaging Expo (COMPACK) 2012, held in Chennai during July 13-15, 2012, brought together manufacturers of packaging & printing machines and raw materials providers. The focus of the exhibition was on plastic waste management by creating awareness and urging the packaging industry to be more responsible towards the environment.
New packaging norms on standard pack sizes
(Nov-Sep) After some delays in implementation due to opposition from the sector, the new norms on packaging set by the Consumer Affairs in India came into effect on November 1, 2012. Players will now have to mandatorily pack items in standard sizes only, taking away the leeway to tweak weight to accommodate rising raw material costs, without impacting prices for the consumer.
Bosch Packaging inaugurates new facility in Goa
(Sep-Oct) Bosch Packaging Technology India recently
inaugurated its new manufacturing facility at Verna,
Goa. With an investment of ` 34 crore, the plant was
officially inaugurated at an event presided by Manohar
Parrikar, Chief Minister of Goa, and Mahadev Naik,
Minister of Industries, Goa.
Diageo unveils sustainable and premium pack targets
( Jan-Feb) Drinks giant Diageo has published its first ever sustainable packaging guidelines with a pledge to take on the challenge that lighter packaging is perceived as being less valuable. The guidelines outline numerous sustainability targets on areas such as reusability and recycled content for the business, which owns brands like Guinness, Smirnoff, Johnnie Walker and Gordon.
Assam bans use of plastic bags in Guwahati
(Sep-Oct) The Assam Government has banned the use of non-biodegradable materials in Guwahati as part of its initiative to stop the environment from further deterioration. The government issued the order asking manufacturers, distributors, vendors and sellers to sell or use plastic carry bags made from recycled plastic for storing, packing and carrying of commodities.
Fully compostable coffee pack by Pistol & Burnes
(Nov-Dec) Leading Canadian coffee roasting company Pistol & Burnes has introduced a fully compostable package for its Farmer First brand. The Fair Trade organic coffee is packed in a paper bag laminated to transparent NatureFlex™ film from Innovia Films. These films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging.
IHMA welcomes India’s move to security holograms on alcohol bottles
(Nov-Dec) Following Jammu and Kashmir Excise Department’s initiative to introduce security holograms on alcohol bottles, the International Hologram Manufacturers Association (IHMA) wants all Indian states to quickly adopt the technology so as to help authorities to clamp down on smuggling and sales of illicit alcohol. Security holograms on liquor bottles in the Indian state will ensure quality and check smuggled and illicit liquor.
New Facility
Sustainability
Miscellaneous
NEWS, VIEWS & ANALYSIS
16 Modern Packaging & Design January-February 2013
Rexam inaugurates new aluminium beverage can line in India
Rexam, one of the leading global beverage
can makers, together with its partner
Hindustan Tin Works (HTW) has
inaugurated its new aluminium line at its
manufacturing plant in Taloja, Maharashtra.
With a capital investment of about £ 30
million, the new high speed production line
is expected to increase capacity at the plant
to approximately 950 million cans per year.
Having been the first beverage
can maker to enter the Indian market
in 2007, Rexam HTW, through its
range of beverage cans, supports a
number of consumer brands in India.
Commenting on this occasion, Graham
Chipchase, Chief Executive, Rexam
PLC said, “Rexam is very pleased
and proud to be opening this new
state-of-the-art aluminium beverage
can line at our plant in Taloja. This
investment is fully in line with our
strategy to grow in faster moving
markets. It will support and enable
us to take advantage of the exciting
opportunities the Indian market has for
beverage can packaging.”
During a press-briefing, Craig
Jones, Sector Director, AMEA region,
Rexam Beverage Can spoke about the
company’s commitment to strengthen its
position in emerging markets. He added,
“Based on our customers’ requirements,
we replaced our steel line with a new
hi-speed capability aluminium one. This
also ensures product differentiation.”
With the new line in place, the
company plans to work with customers
in order to grow the market. Talking
about the joint venture between Rexam
and HTW, Sanjay Bhatia, Chairman,
Rexam HTW India, said, “We at HTW
are delighted to be in a joint venture
with Rexam in this new two piece
beverage can investment at our existing
location in Taloja. We look forward to
continuing our work with Rexam to
build a growing and successful business.”
Sweta M Nair
Printpack launches high-resolution gravure Flexibles group Printpack has
launched a new gravure print
technology for laminates that it
claims will allow it to compete
with flexo printers on speed to
market. High resolution gravure
(HRG) has been developed
in partnership with Keatings
Gravure and, according to
Printpack, offers a sharper print
quality than any other flexible
packaging print process.
The process has been
designed to respond to the
demand for advanced graphics
on flexible packaging and is
suitable, according to Printpack,
for a range of material
structures including mono-web,
duplex and triplex laminates.
A statement from Printpack,
whose European headquarters is
in Bury, Lancashire, but which
has facilities in Poland, China,
Mexico and the US, added that
when combined with its fast track
service, HRG offers a speed to
market equivalent to current flexo
expectations.
Dave Barnes, UK Business
Development Manager, Printpack
European Division, said, “With
the HRG innovation and
gravure fixed colour palette, the
customer can really choose which
technology better serves their
design criteria, without impacting
on cost or speed to market.”
IMA to merge wholly-owned subsidiary Zanchetta Industria Macchine Automatiche
S.p.A will merge with its wholly-
owned subsidiary Zanchetta
S.r.l. with effect from January
1, 2013. Zanchetta specialises
in the production of powder
handling and dosing systems
for the pharmaceutical industry.
The subsidiary already formed part
of the parent company’s scope of
consolidation, and the merger was
approved by a shareholders meeting
of the subsidiary company and the
Board of Directors of IMA. IMA
is a world leader in the design
and manufacture of automatic
machines for the processing and
packaging of pharmaceuticals,
cosmetics, tea, coffee and foods.
Anwesh Koley
Global PET market estimated to reach $ 48.4 billion in 2016
The global PET market was estimated to be worth
$ 23.3 billion in 2010 and is expected to reach
$ 48.4 billion in 2016, growing at a CAGR of 9.6
per cent from 2011 to 2016, as per Transparency
Market Research. In the overall global market,
Asia Pacific is expected to maintain its leading
position in terms of PET demand over the next
five years. Yatindra R Sharma, Managing Director,
KHS Machinery Pvt Ltd noted, “PET packaging
bottles have made it big in soft drink, edible oil,
water, ketchups, hair oils and other liquid consumer
products. Further, the growth will come from
replacement of glass, HDPE and PP bottles.”
Further, demand for PET is primarily being
driven by increasing application in Carbonated
Soft Drink (CSD) packaging as well as rising
consumption of packaged, frozen and other
processed foods. Largest PET applications include
packaging of CSD and bottled water, alcoholic and
hot beverages, sheet/films and food.
Avani Jain
(L to R) Sanjay Bhatia and Graham Chipchase
NEWS, VIEWS & ANALYSIS
Modern Packaging & Design January-February 2013 17
Sacmi introduces high pressure casting solutions New high pressure casting solutions from Sacmi offer flexibility, low consumption, production are the advantages of this new machine. The new battery-arranged machine allows very high output rates to be achieved. The number of moulds may vary depending on exact system configuration and required productivity, up to a maximum of 10 WC bowls for
floor-mounted types and 8 for wall-hung ones. Even the length of the machine can be chosen according to the number of moulds the producer intends to install.
Different levels of automation can also be applied through these machines: de-moulding may be automatic following installation of a robot, or can be manual, servo-assisted by a zero-weight lifter. Outstanding machine flexibility also makes it possible to
produce different models with different casting cycles simultaneously. The AVB features all the trademark functions of Sacmi machines: proportional hydraulics to maximise the working life of the moulds, maximum casting pressure of 15 bar, the possibility of applying vacuum to the moulds and being able to change them without having to dismantle the container frames.
Anwesh Koley
Manjushree wins India Star Awards B e n g a l u r u - b a s e d Manjushree Technopack Ltd has won three India Star Awards for the year 2011-12. Manjushree won the awards for packaging solutions provided to three leading brands in the FMCG sector - Nestle for Nestea Sipper bottle, Govardhan India
for Go Nacho Cheese Sauce bottle and GlaxoSmithKline for Viva Drink jar. These awards were under the category ‘Consumer Packaged Product Design’. The three award winning designs scored in convenience, ease of use and innovation in handling the product.
When talking about the competitive design of these three products, Vimal Kedia, Managing Director, Manjushree Technopack Ltd, said, “Even though we always kept innovation in mind while designing, it has never been at the cost of user-friendliness. Hence, for these three award-winning designs, the highlight I would say is the user friendliness in addition to a touch of simplicity and elegance. While the distinct options for the Nacho Go Cheese included the ‘easy squeeze’ property, the Nestea Sipper was designed with the wide mouth and leak-proof opening. The Viva drink jar, on the other hand, is a whole new design concept as well as a shift in the packaging material - from glass to polyethylene terephthalate. Each design underwent a fine study of the market segment, supply chain dynamics and, most importantly, customer delight.”
India Star Awards, by the Indian Institute of Packaging (IIP), is the premier award for India’s packaging industry. Manjushree Technopack has been a consistent winner of these awards.
Sweta M Nair
Leadership change at Bosch Packaging Technology
Two business units at Bosch Packaging Technology have undergone a change in leadership positions. Uwe Harbauer, who was previously Senior Vice President Business Unit Packaging Services in Beringen, Switzerland, will take on his new role as Senior Vice President Business Unit Pharma at Bosch Packaging Technology in Crailsheim, Germany, on January 1, 2013. His position in Beringen, Switzerland, was succeeded by Walter Häcki on November 1, 2012.
Harbauer will replace Wolfgang Szczerba who retires after 34 years at Bosch. Mechanical engineer Szczerba started his career as development engineer in the Packaging Technology division back in 1981.
On the other hand, Walter Häcki already took on his new position. Having graduated as trade merchant in 2000, Häcki started working for Sigpack Systems, which has been part of Bosch since 2004. From 2008 to 2012, he was responsible for Bosch Packaging Technology’s Chinese locations in Hangzhou (Zhejiang province) and Chengdu (Sichuan province). Chee Kiang Kang has succeeded Häcki in China. Kang worked as site manager in Singapore and has gained experience as a product manager in Germany in preparation for his new functions in China.
On behalf of the executive management, Friedbert Klefenz, President, Bosch Packaging Technology, thanked Wolfgang Szczerba for his commitment over the past decades. At the same time, he wished Walter Häcki, Uwe Harbauer and Chee Kiang Kang success in their new positions.
Bio-degradable inks from ZanasiZanasi has introduced its latest Large Character Printing Systems DOD (Drop On Demand) in keeping its leader position for coding in secondary packaging worldwide market. The strengthened solenoid technology allows maintaining the highest manufacturing standards with perfect coding onto outer case, corrugated, packs or products such as plastic bags, panels, pipes, crates, pallets, shrink-wraps, tanks and drums. The strength of the system is also ensured by the fully stainless steel structure and it is resistant to moisture, dust and high temperature environments. The wide range of products offered by Zanasi is supported by a high quality choice of fluids, including the traditional water or solvent-based inks, the innovative edible inks, biodegradable and pigmented inks, suitable for a perfect printing result on a variety of porous and non-porous surfaces and ensuring durable and perfectly working printing systems.
Anwesh Koley
(L to R) Wolfgang Szczerba, Uwe Harbauer and Walter Häcki
NEWS, VIEWS & ANALYSIS
18 Modern Packaging & Design January-February 2013
Cognex integrates advanced code reading software technologyThe global leader in Industrial ID, Cognex Corporation has integrated advanced 2DMax+™ code reading software technology into the compact DataMan® 100 and 200 fixed-mount barcode readers. New technology readers can now identify and decode severely damaged or poorly marked 2-D matrix codes and, most importantly, the barcode readers are unaffected by variations in lighting, marking method, code quality or surface finish.
“2DMax+ is a proven breakthrough in 2-D decoding and is based on our existing patented, industry-leading software,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. He continued, “Following the success of 2DMax+ in the advanced DataMan 300 and 500 series of fixed position barcode readers, we are now delivering it to end users who need a smaller form factor. This functionality is especially helpful in the food, beverage, pharmaceutical and consumer goods packaging sectors. Barcode reading in these industries are often challenging
due to poor print quality, varying part sizes, curved surfaces and labels damaged by environmental factors or supply chain activity. 2DMax+ helps these users achieve the highest reading yields and maximises throughput.”
Although the software program has built-in error correction, ‘no-reads’ can still occur when codes are incomplete. 2DMax+ can read Data Matrix codes even when critical elements are missing. It can also locate and decode Data Matrix codes that are overexposed or underexposed, without requiring multiple retries.
Mold-Rite Plastics acquires Weatherchem Corporation Mold-Rite Plastics – a leading manufacturer
of rigid plastic packaging products – has
acquired Weatherchem Corporation, an
Ohio-based maker of plastic dispensing
closures. The announcement comes
just weeks after Mold-Rite acquired
Stull Technologies, a New Jersey-based
manufacturer of dispensing closures,
caps, lids and packaging components.
Both transactions serve to broaden Mold-
Rite Plastics’ product line, geographic
reach and manufacturing capabilities
while adding talented personnel to its
organisation.
“Uniting with Mold-Rite Plastics
will allow us to improve the overall value
we bring to our customers through an
expanded company reach and products
that naturally complement one another,”
said Jennifer Altstadt, President of
Weatherchem Corporation. For Mold-
Rite, the acquisition of Weatherchem is
part of a larger expansion plan that includes
both organic growth and acquisitions,
and builds upon the company’s standards
of providing customers with reliability,
a superior customer experience and
innovation.
Growth in processed food industry boosts flexible plastic packaging market in India The global flexible plastic
packaging market will reach
a value of $ 137bn in 2012,
as the trend of convenience
and low cost drives global
demand. According to
Visiongain, the flexible
plastic packaging market
will record strong growth
over the next decade, with
a significant portion of the
growth derived from the
emerging markets. Further,
the Visiongain study - The
Flexible (Converted) Plastic
Packaging Market 2012-
2022 states that globally,
consumers are demanding
convenience when making
purchasing decisions and
the versatility of flexible
plastic has provided a way
to satisfy this demand.”
Avra Mitra, Senior
Manager-Key Accounts,
Business Unit-Web Fed,
Bobst India Pvt Ltd
said, “If we talk about
India particularly, then
the demand for flexible
packaging is increasing
among all segments of
population. Due to various
government schemes,
which are enhancing
the purchasing power of
people, they are moving to
buying from retail outlets
demanding small sachets of
oil & ghee, biscuit packets,
etc. These sachets, pouches
and packets are a part of
flexible packaging. Further,
the growth of processed
food industry has also
propelled the growth of the
flexible packaging market
in India.”
Avani Jain
Crown launches production of seated end tins in Europe Crown Speciality Packaging Europe, a
business unit of Crown Holdings, Inc is now
producing seated end tins in Europe, offering
premium brands in the region, reduced
lead times and enhanced supply chain
reliability for its packaging. Production of the
tin in Europe also provides quick and easy
access to local Crown expertise, experience
and customer service. The format, which gives
packaging a crisp, clean premium look, is ideal
for whiskeys, wines, spirits, cigars, biscuits,
confectionery and other luxury and limited-
edition products.
Crown’s unique and distinctive technology
for the seated end tin was designed inhouse,
with custom tooling and machines developed for
the manufacturing process. Seated end means
the tin’s bottom curl is inverted so that when the
packaging is placed on a flat surface, the curl is
hidden from view. Crown’s seated end technology
can initially be applied to tins of 100 x 100
mm format with a variety of heights according
to the customer’s needs. “New packaging such
as the seated end tin enables brands to gain
a visual edge, grabbing the consumer’s eye
and boosting sales,” said Véronique Curulla,
European Marketing Manager, Crown Speciality
Packaging Europe.
TECHNOLOGY & INNOVATION
20 Modern Packaging & Design January-February 2013
Plastiroll launches bio-film to extend life of fresh food products Plastiroll has developed biodegradable,
transparent packaging film, which
extends the shelf life of fresh produce
such as fruits and vegetables. The film is
made from a combination of corn starch-
based materials, which results in a film
that forms a breathable, biodegradable
and GMO-free membrane with good
strength properties. The packaging
film is sealable and can be used on
its own or as a part of a carton box
or tray. Depending on the customers’
requirements, it can be supplied in
different thicknesses and roll width
for use in most types of packaging
machinery. The performance has been
rigorously tested with customers in
Europe who have reported significantly
increased self-life extensions of fresh
produce. This is because the packaging
film helps create an optimum balance
between humidity control and oxygen
& carbon dioxide permeability which,
in turn, contributes to slowing product
degradation. Also, because sealing
temperature of bio-films is lower than
that of conventional plastic films,
less energy and lower temperatures
are needed during the bio-film
packaging process.
New Innosept Asbofill ESL bottles beverages for the cold chainWith the Innosept Asbofill ESL, KHS
is launching a linear filling machine
that has been specially developed for
the bottling of extended shelf-life or
ESL beverages for the cold chain. The
Innosept Asbofill ESL is extremely
flexible in its range of applications.
Milk, mixed milk, coffee and yoghurt
beverages, fruit juices, teas etc can be
bottled using ESL technology. It can
also process products containing pulp
and/or chunks. The same flexibility is
shown in the range of plastic containers
that can be filled. Quadratic, rectangular
and oval bottles can all be processed, the
only requirement is that the size of the
neck ring be identical.
As with aseptic systems, there are
two types of machines available for
ESL products. While the Innosept
Asbofill ESL 611 has a throughput of
up to 12,000 plastic bottles holding
between 0.1 and 0.75 litres per hour,
the Innosept Asbofill ESL 711 fills 0.25
to 2.0 liter bottles at the same rate. One
of the chief advantages of the Innosept
Asbofill ESL is the exceptionally small
size of the sanitary room, this being
0.7 m³ in the ESL 611 and just 1.2 m³
in the ESL 711. This, in turn, has the
benefit of cost-effective maintenance
and fast cleaning. The sterilisation,
filling and sealing processes take place
in different housings, with a partition
separating the different areas. Bottles
and caps are sterilised according to the
process of dry sterilisation.
Trelleborg launches high performance Axcylox protection sleeve
Specifically designed for use during
the flexo printing process, the
Axcylox protection sleeve is the
latest printing innovation from
Trelleborg. The sleeve is developed to
provide protection to the fragile anilox
roller surface, increasing the anilox
lifespan, reducing costly repairs due
to damages and guaranteeing a clean
environment during storage. The
innovative new Axcylox protection
sleeve has been designed to slide
easily onto the anilox on press once
the printer has completed a job. Then,
under air pressure, both the anilox and
the Axcylox sleeve can be removed
safely and stored until required for
future use. The sleeve’s rough outer
surface and special machining provide
excellent manual handling, thereby
preventing possible damage during the
handling phases. The Axcylox
protection sleeve also provides a unique
label, which indicates the colour, volume
and screen ruling of the anilox, thus
providing a simplified identification
process. When required for future use,
both the anilox and the Axcylox can
simply slide back onto the printing press,
thereby avoiding possible damage to the
anilox’s ceramic surface. Subsequently,
with the anilox in position to print, the
Axcylox can then be removed before
printing begins.
EASY: User friendly, small and versatile self-adhesive linear labelling machine Packlab presents ‘EASY’: the new self-
adhesive linear labelling machine for low
speeds. This machine can label different
types of cylindrical, oval, rectangular and
pyramid-shaped containers. This labeler
can accommodate up to two labelling
stations to apply either partial front and
back labels or wraparound body labels on
cylindrical containers.
Complying with Packlab’s highest
standards of quality, ‘EASY’ has been
expressly made for those manufacturers
that need mid-low production speeds for
handling different shapes of containers
with different dressings. EASY is also
equipped with self-adhesive labelling
stations MODULO 20, flexible, simple
suitable for all. Furthermore, it is possible
to store up to 200 different format labels,
associating to each the name you choose.
TECHNOLOGY & INNOVATION
Modern Packaging & Design January-February 2013 21
Wide range cheese wrapper by HayssenSandiacre The Integra 601 inverted flow wrapper by
HayssenSandiacre has garnered significant
interest from cheese producers. This
bottom feed flow wrapper is engineered
to meet the packaging needs of larger and
difficult-to-handle cheese products, such as
full-size deli loaves. Designed to exceed past
offerings in the industry, this new wrapper
has capabilities for packaging chunk
cheeses in consumer and institutional sizes,
loaves, whole provolone, large slabs of
mozzarella and slices in both consumer and
institutional sizes.
The Integra 601 can package soft, sticky
and wet products. Its benefits include 10
minute package size changeover with
one part change, gas flushing, easy-open
packages, long-dwell sealing for hermetic
seals and speed capabilities of 120 packs per
minute. The inverted unwind design is also
sanitation-friendly due to reduced product
contact surfaces.
New range of environmentally improved films
Amcor Flexibles has launched
Amcor Light, a completely
new range of environmentally
improved films for fresh and
dairy applications, which offers
optimum weight while retaining
perfect visual appearance and
sealing integrity. Amcor Light
reduces packaging weight and its
cradle-to-gate carbon footprint
is one third of standard films. It
satisfies the customers’ needs for
improving their environmental
credentials and, at the same
time, guarantees on-shelf appeal
thanks to the high level of film
clarity and the same functional
properties as PE-based films.
The Amcor Light range offers
solutions for flowpack as well
as for lidding applications. The
main families are OPA Light
(replacing the traditional OPA/
PE films) and OPET Light
(replacing the OPET/PE
family of films).
SIG Combibloc EcoPlus now also with screw cap Combibloc EcoPlus, the
carton pack that generates
less CO2, is now also available
with the lightweight and
therefore extremely resource
efficient combiCap screw cap
- a packaging solution that
combines environment-friendly
features and exceptional
convenience. Compared to a 1
litre carton pack of the same
format, combibloc EcoPlus
generates 28 per cent less
CO2. SIG Combibloc has
enhanced the carton pack by
adding an eco-friendly closure
that combines sustainability
and convenience. The screw cap combiCap
weighs 1.9 gm. Less weight means fewer
fossil resources are used.
At SIG Combibloc’s packaging plants,
holes of the correct size are punched in the
raw paperboard before it is
laminated. Thus, the closure,
which is applied to the
carton pack after the product
has been filled, can be easily
opened by the consumer
with a single twist, as the
cardboard layer has already
been removed and only the
thin polymer layers need
to be opened. The closure
consists of a flange with
integrated cutting ring and
a screw cap. With a single
twist of the screw cap, the
tamper evidence feature on
the original seal is broken
with an audible click. To re-close, the cap
is screwed back on, and the carton pack
remains leak-proof.
Promens launches COC vials
Promens Medical Packaging A/S
launches a full range of transparent vials
made from Cyclic Olefin Copolymer
(COC): ClearVial™. COC is a polymer
that is used in applications requiring
glass-like clarity. As pharmacopoeia
material, COC can be used for medical
packaging and devices. ClearVial™ is
an economical packaging solution that
makes a difference to the production
costs as well as to the green accounts
of our customers. ClearVial™ gives
a better flexibility in production and
can be delivered irradiated to be used
straight in the filling line with no need
for pre-wash, drying and sterilisation.
The savings in terms of water and
electricity are quite considerable.
Compared to glass, COC is a
CO2-friendly material to produce
and to dispose of. With only half the
weight of a glass vial, ClearVial™ is
easier on transportation costs as well as
the environment.
ClearVial™ comes in a standard
range of 5, 10, 20, 50 and 100 ml and is
also available in an amber dyed version
for light protection. In cases where
a standard format is not applicable,
Promens offers customised solutions
as well as high flexibility with order
sizes, special packing requirements and
delivery.
DESIGN INNOVATION
22 Modern Packaging & Design January-February 2013
Design complements fragrance Nothing screams ‘eco-chic’ more than the latest fragrance by Perfumes
y Diseño. Made from 25 per cent recycled material, the bottle is 100
per cent recyclable. Tous H20 is a marriage between beauty and
sustainability, created to help the earth as part of the sales is donated
to providing people with clean water. You not only smell good but you
help create a cleaner and safer world as well. Unlike most fragrance
packaging, these boxes can also be re-used after purchase as keepsakes,
jewelry boxes or for any other use a customer can come up with. But
perhaps the most surprising feature is that the company was able to
use discarded shipping pallets, which are normally burned or thrown
away, to create unique packaging that is thoughtfully beautiful. This
creates a unique brand identity for the product and the design remains
fresh in the minds of consumers.
Manufacturer: Perfumes y Diseño
In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs.
Lintar olive oil Cemex Croatia has
come out with a new
packaging design for its
olive oil brand Lintar.
Branding and packaging
have been inspired by
the shape of the funnel
and pouring. The brand
name is with Maline
typography, interpreting a line of oil poured on the surface
to create the name. The bottle is funnel shaped. The
visual identity of this product is a juncture of traditional
and contemporary, which is particularly evident in the
specific combination of colours and shapes. The dark
brown glass bottle is hand painted in a very light yellow-
green tone and text elements are printed on the surface.
Product information is printed on the cardboard box
with a finger handle. Besides external labelling, basic
information about the product is also attached to the
bottle handle.
Manufacturer: Cemex Croatia
Sustainable packaging with style Gotta Moo has created
an eco-friendly packaging
for their milk products.
Everything is 100 per cent
natural; they use sugarcane
bagasse pulp paper, coated
with sugarcane lignin and
printed using vegetable-based inks. The pulp paper is recyclable,
and it minimises greenhouse gas emissions too. The design
looks sleek and modern. It is a lot slimmer and smaller than the
packaging used by Coke today, thus encouraging more people to
reuse and recycle. It is eco-friendly, stackable and perfect to carry
everywhere. The company has provided green packaging solutions
for almost four decades. It has made use of materials that are
renewable such as wood pulp, polylactic acid materials, paper
and more which complements the sustainable approach of the
company while retaining modern packaging standards.
Manufacturer: Gotta Moo
DESIGN INNOVATION
24 Modern Packaging & Design January-February 2013
Creative wine packaging By putting aside established
canons, Sergio Garcia
created a series of graphic
elements that can sustain
time by emphasising the
innovation of materials.
The wine from Bodegas
Señorío de Somalo was
turned into something
unique with a collection
of limited edition bottles.
The use of BIDI codes offer the possibility of creating
minimalist labels expandable with a simple gesture.
When scanning the code with a mobile, the customer
is literally taken into the world of winery. The name of
the collection is Cuatro Almas (Four Souls); ‘Four’ is the
number of varieties at the winery and ‘Souls’ comes from
the essence of the wine. The entire collection revolves
around this number: four collections of four bottles each.
Manufacturer: Cuatro Almas
Transforming elegance Following the successful re-launch of its award-winning cordials earlier this year,
Bottlegreen Drinks is to repackage its lightly sparkling presse drinks in a new
contemporary glass bottle design. The bottles, designed by Ziggurat Brands,
are made by the world’s leading glassmaker, O-I in both green and clear glass.
Their shape features an elongated tapered neck, which echoes the iconic 500
ml bottlegreen cordial bottle. As part of the new look, Bottlegreen Drinks will
increase the size of its individual 250 ml bottle to 275 ml to increase its presence
in the impulse and on-trade sectors. The old 750 ml presse bottle, with its
exaggerated waist, has also been designed with a new style. The packs also feature
clear film labels, printed by CCL, which use the new brand logo along with
stylised illustrations of the ingredients.
Manufacturer: Bottlegreen Drinks
Innovative pouch packaging Nap is at the forefront of emerging
market trends in the innovation
of new and exciting pouch
printing and design applications.
Creative stand up pouch designs
and other unique pouch builds
play an increasingly important
role in product presentation and versatility. The vivid printing
capabilities presented by the company create an endless array of
eye-catching display possibilities while using minimum packaging
materials. The broad array of laminated film combinations ensures
that your pouch will reflect the very latest in packaging design
and technology. The objective was to differentiate the product
from the commodity competition, and successfully position it as
a higher-margin product. Special emphasis also had to be placed
on making the package reflect the quality of fluid inside and the
environmentally friendly processes with which they are produced.
Manufacturer: Nap
TECHNOLOGY TRANSFER
Modern Packaging & Design January-February 2013 25
Technology Offered
Air bubble packaging film A Korean company is offering its existing plant manufacturing
air bubble film. This plant (model: YS1200, YS1000, YS1400)
is equipped with modern facilities in accordance with excellent
quality production. The consumption of air bubble sheet is a
profitable business due to increasing demand in India.
Areas of applicationPackaging industry: It can also be used for agricultural applications
instead of LDPE where additional thermal insulation is required.
Forms of transferEquipment supply, turnkey
Bar code generating and printing A Thailand-based firm seeks to offer their services in bar
code generation and printing. They use highly professional
methods and their expertise will be useful depending on clients’
requirements. Other than consultancy, they provide training for
barcode generation, which would help the manufacturer improve
its prospects in the long term.
Areas of applicationPrinting industry, bar code auto ID section
Forms of transferConsultancy, turnkey
Coir Atlas An Indian firm is offering a green innovative technology – Coir
Atlas. It is an eco-friendly and biodegradable substitute of wooden
logs used by steel industry for shipment of flat products viz
sheets/plates and coils.
Areas of applicationPackaging and transportation
Forms of transferJoint venture, technology licensing
Information courtesy: Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacifi c Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacifi c (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011-3097 3758 (Direct), 011-3097 3710 (Board), Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org
For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Adhesives, specialty additives and their intermediates A leading UK-based company is seeking innovative
investment opportunities in organic chemistry, chemical
formulations or processes including manufacturing,
technology licensing, acquisition, joint venture and
distribution. The company has a reputation for technical
innovation in high-quality performance products.
The company seeks to acquire rights to novel chemistry
products, innovative technologies, formulations,
compounds and applications that are in synergy
with its current range of activities, and that will increase
the diversity of its manufacturing base. Patents or know-how
would be desirable.
Areas of applicationPlastics rigid and flexible packaging, laminate printing and
processing, etc
Forms of transferManufacturing, technology licensing, acquisition, joint
venture and distribution
Recycled PET bottle machineryA Poland-based company specialising in recycled
PET polyester polyols manufacturing is looking for an
alternative proposal of design and engineering of bigger (about
25 ktpa) production plant. It plans to start with good quality
recycled PET flakes, which will be delivered in big bags.
Hence, the company requires a complete package offer for
this service.
Areas of applicationBeverage packaging industry
Forms of transferOthers
Share and Solicit TechnologyThe mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as
per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.
Contact: Modern Packaging & DesignNetwork18 Media & Investments Ltd, ‘A’ Wing, Ruby House,
J K Sawant Marg, Dadar (W) Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499
• Email: [email protected]
Technology Requested
IN CONVERSATION WITH: Kar l Vandenbussche
26 Modern Packaging & Design January-February 201326 Modern Packaging & Design January-February 2013
…expresses Karl Vandenbussche, Director, Reynders Label Printing India Pvt Ltd. In an interaction with Anwesh Koley, Vandenbussche explains the latest in labelling technology for the packaging sector and the essentials to be kept in mind for a sustained market and customer satisfaction.
“THE INDIAN
DYNAMICCOMPLEX,
GROWING
RAPID PACE”
IS
AND
AT A
LABEL INDUSTRY
IN CONVERSATION WITH: Kar l Vandenbussche
Tell us about your journey so far in IndiaEstablishing a setup in a country, which has a different work
culture from yours, always presents challenges with regard to
company/factory setup, business development and supplier/
stock management. Nonetheless, we have succeeded in
overcoming these challenges and have established a state-of-
the-art production unit with a wide variety of special concepts
for every segment of the Indian market. Additionally, having
the support of likeminded suppliers and customers - who also
believe that there is a need to improve quality, product ranges
and concepts to change the pharmaceuticals, cosmetics and
healthcare segment - has also assured us of our decision to
retain base in India. Also, we are grateful to our customers for
the trust and interest they have expressed in our specialty labels.
It is they who have helped us to change the limited possibilities
in labeling and packaging to a wider segment of products as
hanger labels, trio labels, duo labels, coupon labels and booklet/
leaflet labels.
Modern Packaging & Design January-February 2013 27
Karl Vandenbussche
How do you see the package labelling industry evolving in India?The Indian label industry is complex,
dynamic and growing at a rapid pace.
While the per capita consumption
of labels in India is the lowest in any
analysed region, it also has the highest
growth rate in the world - at 19 per cent.
In India, although the growth figure
for wet glue labels is in double digits,
they were overtaken in value but not in
quantity, by pressure sensitive and flexible
film labels in 2003–04. Wet glue labels
have been dominant in India because of
factors such as ease of production and
simple applicability. Flexible shrink and
wraparound labels segment has witnessed
the highest growth in the label industry
(more than 24–25 per cent); however, its
growth is marginal. Barcoded labels are
growing by 30–35 per cent in India, but
are making way for smart RFID labels
in Europe and the US, while narrow
web flexo and combination presses are
growing in India as compared with
the growth of digital label presses in
advanced countries.
How has the labelling market evolved in India vis-à-vis global standards?The pharmaceuticals market in
India is growing faster than Europe.
Pharmaceutical companies are upgrading
their setup by installing state-of-the-
art production units with the highest
level of quality assurance and top range
products. Consequently, we have the
chance to develop special materials and
application labels with the purpose of
gathering more information on a limited
space or to ensure temper evidence on
their products. The development in
Europe for these specialty labels is not
as extensive merely because of the price
competition with Asian countries such as
China and India. However, standing out
will be an important part of marketing.
The packaging/label solutions offered
by a company is its business card. It
will tell the customer if the product is
young, vital and healthy, from a classic,
innovative company. It will be the face
of the company.
What kinds of innovations have you witnessed over the years in the labelling industry?Multi-layer labels have recorded the
highest growth in cosmetics and
pharmaceutical products; the small
packaging and the demand to add more
information in limited space have made
this concept the perfect solution. Temper
evident labels and, in general, the custom-
made ‘void’ labels with the company or
product name have been a success because
of the price benefit with the standard void
label. Also, the shift from paper to film
materials is growing fast and cosmetic
products were the first to start. The
food industry has found applications for
transparent materials. Soon re-closeable
packaging for Indian food products will
be an important part of the food market.
At Reynders, what Quality Control (QC) initiatives have you undertaken?All steps in the process are supported by
the Reynders Application System (RAS)
- a software specially developed for our
group as per pharmaceutical standards in
Europe. RAS offers all production units
in Europe and India a common platform.
It allows us to create unique numbers for
layouts and traceability of all progresses
up to arranging automatic communication
with transport about the amount of boxes,
weight & address and the communication
between the different production units
regarding concept labels, materials and
new developments.
Also, it is important to have a high
level of quality control, which is fully
built on standardised procedures, to
ensure full detection of non-conformities
during every stage of production. A final
inspection by means of camera control
will further eliminate defaults not visible
to the human eye. Additionally, packaging
is done with utmost care to guarantee the
integrity of your product in transport and,
at a later stage, while being kept in the
warehouse.
What are the challenges facing the package labelling industry in India?There are many tiny hurdles that hinder
the growth of the label industry. The first
is that the printing industry, as a whole,
is unorganised and fragmented; it lacks
investment in specialised components
and tools. Besides, there is a dearth of
technology developments, research and
development, standardisation, testing
& certifying and training facilities.
Environment, health, safety and best
practices are also issues that need to be
dealt with if the industry is to address the
needs of its customers.
What makes Reynders stand out from its competitors?Reynders Label Printing has always been
a solution provider. These solutions can
be found for innovations in materials and
special concepts to solve our customers’
daily problems. Custom-made concepts
in temper evidence or specialty labels
also have a high marketing value that
triggers the interest of packaging, product
and marketing managers. Our target is
to educate these managers about the
possibilities and know-how that we
have gathered in the last 56 years. This
combination has made us well known and
helps us standout from our competitors.
As an individual, what kind of business value do you follow?Customer satisfaction is the most
important business value. A customer
whose problem is solved is always a happy
customer. This, combined with high
quality, fast and timely delivery, would
help gather more loyal customers who in
turn will add value to a company.
What is your message to emerging entrepreneurs?It is important to provide additional
values to your products and ensure
quality and regular innovations. This will
make them come back to you. Do not
underestimate the importance of customer
satisfaction or support, timely deliveries
and given commitments; these are
indications of your trustworthiness,
professionalism and interest in the
customer.
Email: [email protected]
Modern Packaging & Design January-February 2013 31
Beverage PackagingBeverage packaging:
A toast to innovation and sustainability ......................................................................... 32
Lightweight beverage packaging:
The CAN do spirit! ......................................................................................................... 34
Interface
Vimal Kedia, Managing Director, Manjushree Technopak Ltd ............................ 36
Suresh Singhal, Managing Director, Himalayan Group of Industries .................. 38
Roundtable
Does the Food Safety and Regulation (Prohibition) Act 2011
address all the issues of the packaging sector? ............................................................... 39
SPECIAL FOCUS
SPECIAL FOCUS: Beverage packaging
32 Modern Packaging & Design January-February 2013
Beverage packaging plays a critical
role in increasing the market
for edible products with the
gradual increase in awareness
among consumers. The packaging industry
in India is showing commendable year-
on-year improvement in business and is
slated to attain global recognition in the
coming years.
Atit Bhatia, Senior Vice President,
Hindustan Tin Works Ltd, elaborates,
“The Indian packaging industry is growing
15 per cent annually and the industry is
expected to grow further with the rise in
demand from international customers.
Within this, the processed food packaging
sector is the major demand driver.”
The growth rate, which was expected
to double between 2008 and 2010,
has remained steady. And the industry
believes that it is the rapid growth of the
unorganised sector, which is hampering
growth figures. “While the shift from the
unorganised to the organised sector is a
welcome move, the truth remains that the
organised sector accounts for only 5 per
cent of the total numbers,” Bhatia reveals.
Nonetheless, the beverage market
continues to evolve and become more
competitive and sophisticated as
manufacturers and marketers increasingly
look to develop products to satisfy regional
preferences, rather than adopting a ‘one
size fits all’ approach. Additionally, the
industry is addressing specific needs of
identified target segments based on a
range of criteria including age, gender,
lifestyle and purchasing power. Packaging
innovation is required to meet the various
changing needs of all sections of the
supply chain – from the manufacturer to
the consumer – within an increasingly
demanding regulatory environment.
Choice of machineryAnother important factor in the packaging
industry is the level and type of work
involved. With India boasting of a large
population and the industry being primarily
unorganised, labour-intensive methods and
machinery find prevalence. Neeraj Garg,
Partner, Suruchi Industries, comments,
“The machine used in the packaging
industry depends upon its level of work.
Some companies use more labour for
production and some use both machinery
and labour. Then there are some who use
fully automatic equipment with less labour.
All this ultimately depends upon the level
of infrastructure within a company.”
When we talk of machinery, the
Chinese factor cannot be ignored. Chinese
equipment has taken the world by storm and
struck new heights in terms of affordability.
However, the packaging industry does not
consider Chinese machinery as a great
threat. Expressing his views on Chinese
equipment vis-à-vis Indian machinery, Garg
opines, “While Chinese equipment is good
The global beverage packaging industry is witnessing a trend towards incorporating more consumer-friendly packaging solutions. India is on the path towards making similar progress, as it acknowledges the paradigm shift in the packaging segment, where packaging has gone beyond merely ensuring that the contents are in place. Anwesh Koley analyses the changing market dynamics for higher standards in quality, wherein the consumer is the ultimate beneficiary.
Cou
rtes
y: H
ille
bran
d
A T A S T T OOINNOVATIONINNOVATION ANDAND
SUSSUSTTAAINABINABILITYILITY
Beverage packaging
Modern Packaging & Design January-February 2013 33
to look at, Indian machinery is superior
in terms of quality and that is what the
customer values today. Although some of
their products are even a quarter of the price
at which we sell, globally our machines are
renowned for their quality.” The consistency
offered by Indian packaging companies is
attracting attention from across the globe.
To this, Bhatia adds, “We make products
which are far ahead in terms of quality as
compared to China. The customer does not
mind spending more for a more durable
product, which also offers excellent after-
sales service.”
Requirements of machineryQuality and type of packaging machinery
determine the level of food value retained,
and eventually, the increase in market
share. “We need certain virtues in the
machinery to keep customers happy,”
avers Garg, adding, “These include high-
speed output, faster throughput, easy setup
of machinery and flexible solutions. The
customer requires regular support at every
level of operation; especially in the flexible
packaging segment, requirements are
always changing as it is a growing market.”
The reason for optimism within the flexible
food packaging industry is the constant
interaction of Indian manufacturers with
their global counterparts.
Markets like Europe and the US
are dominated by flexible packaging
for food products, and by the day, the
Indian packaging industry is all set to
leverage the advantages of such a form
of packaging. The demand for flexible
packaging was initially seen in tier-1
cities, but gradually, customers in tier-2
cities are also waking up to the benefits
of such packaging. It is no wonder then
that machinery companies are witnessing
more orders and increased growth.
The benefits of plastic as a means of
packaging notwithstanding, the use of
paper and paperboard still remain steady.
The food packaging industry does not find
wide usage of paper, but dairy and a few
liquid products use this form of packaging.
Currently, India ranks 15th in the use of
paper and its usage is increasing by 5–7 per
cent every year. However, plastics have also
shown a high growth as Polyethylene (PE)
imports in the first eight months of this
fiscal year increased by 10–12 per cent. PE
imports totalled at 600,000 tonne for the
April–November period. This surpasses
the expectations of the industry, which had
envisaged a growth of less than 10 per
cent for PE for the financial year ending
March 2011.
While advance beverage packaging
solutions exist in India, they have yet to
be implemented widely. India is currently
in the intermediate stage as far as the
packaging evolution is concerned as
compared to the more evolved markets
of the West. The level of advancement in
food packaging varies across sectors and
products, and is gradually being driven by
innovation from Western manufacturers to
develop opportunities to differentiate their
merchandise from competitors through
packaging. This can also be because
consumers are demanding more variety
in food packaging, which increases the
aesthetic value of the product.
Need to bring about much needed change Food habits of Indians are changing.
People spend less time in the kitchen
and even lesser time to ensure longevity
of the food products purchased. In such
circumstances, the packaging of products
assumes paramount importance. Thus,
with the variety in the packaging of food
products, requirement for differentiated
packaging machinery also becomes
important. Indian machines have evolved
over the years and we can see the impact
of changing customer demand for
packaging products.
The gradual change in the Indian
beverage packaging industry can be
seen in changing consumer preferences.
Conventional ways of packaging have
given way to more user-friendly products.
Packaging is as important as the food
product itself. This, coupled with the global
trend towards flexible packaging, is finally
lending a fresh outlook to the Indian food
industry, of which food packaging is an
integral part.
Email: [email protected]
Atit Bhatia Senior Vice President, Hindustan Tin Works Ltd
The Indian packaging industry is growing 15 per cent annually and the industry is expected to grow further with the rise in demand from international customers. Within this, the processed food packaging sector is the major demand driver.
Neeraj Garg Partner, Suruchi Industries
While Chinese equipment is good to look at, Indian machinery is superior in terms of quality and that is what the customer values today. Although some of their products are even a quarter of the price at which we sell, globally our machines are renowned for their quality.
SPECIAL FOCUS: L ightweight beverage packaging
34 Modern Packaging & Design January-February 2013
Sixty years ago, the average
beverage can weighed more
than 80 gram. Without
losing focus on its robust
and protective qualities, the modern-
day beverage can is engineered to be
thin and lightweight. The production
transformation has been possible due
to technological developments which
have rendered qualities of convenience,
modernity and sustainability with
this unique ‘thirst quencher’ category.
Complementing the ‘on-the-go’
lifestyle, the increasing consumption
of aluminium beverage cans is directly
indicative of the growing levels of
disposable income in the country.
“If you look at aluminium from
a consumer perspective, it is easily
transportable, light and keeps contents
inside fresh as it does not let direct
sunlight. Moreover, aluminium is widely
available and the fact that it can be
recycled gives it an advantage over other
packaging formats,” states Craig Jones,
Sector Director, AMEA region, Rexam
Beverage Can.
Aluminium is the lightest form
of beverage packaging. A can’s body is
customarily made from either a special
grade of low carbon steel coated with tin
or aluminium alloyed with magnesium
and manganese. Effective in packaging
various types of products, aluminium cans
when used for carbonated drinks act as
pressure vessels to contain the internal
pressure. Typically designed to withstand
internal pressure, the lightweight metal
can is well able to meet such a demand.
Furthermore, to protect the product’s
integrity a thin layer of lacquer is sprayed
on the inside of the can as well. In terms
of storage, to maintain the stability and
nestling attributes of cans, manufacturers
lay special emphasis on its ends.
Coping and innovating Talking about the construction of a can,
Jones reveals, “The mid-wall of a beverage
can is now about as thin as a human hair
and from a light weighting perspective,
the material used to make beverage cans
has reduced and the can is now lighter
than ever. Compared with 1970, an
aluminium can is 40 per cent lighter and
a steel can is 50 per cent lighter and we
continue to make improvements. Despite
light weighting, our cans still retain their
strength and continue to become lighter.”
Manufacturers of machinery are
creating innovative equipment so as to
help beverage brands quickly satiate
new market requirements. Cutting-edge
production systems that cut down the
number of processes are areas which
are being looked into by machinery
manufacturers. They are also devising
ways for the forming of can bodies which
boasts of low material consumption and
also the possibility to process recycled
materials. Additionally, in this era of
volatility, such a setup will allow the use
of recyclable aluminium alloy by replacing
pure aluminium as the raw material.
The latest body shapesIn Rexam HTC’s newly inaugurated
beverage can line in India, sizes such as
330 ml standard, 330 ml SLEEKTM and
500 ml cans are being produced. Despite
having the same volume capacity, the 330
An ergonomically fit object that instantly connects with the condition of satisfying thirst; the universally accepted aluminium beverage can has transformed the ideals of packaging. With the advent of lightweight and innovative cans in the market, the beverage segment in India is in the midst of a transformation. Sweta M Nair finds out the latest concepts and materials that are helping manufacturers change the course of the market…
CCAANN
Thedo spirit!
Courtesy: Schuler AG
Lightweight beverage packaging
Modern Packaging & Design January-February 2013 35
ml standard and 330 ml SLEEKTM have
some visual and physical differences. “It
is slightly different because when you
look at a can its biggest element lies at
the bottom. With a different diameter
coming in to play you are likely to have a
slight difference in the amount of metal.
The metal in the middle of the can will
be of the least amount. So there does exist
a minimal weight difference between
the two. Additionally, the SLEEKTM
variety gives larger surface area for brand
exposure, thereby enhancing branding
space on the retail shelf. The longer
SLEEKTM can also gives the feeling of
having more volume,” informs Jones.
This ideology of making the most of
space resources can be witnessed in the
equipment space as well, where machinery
manufacturers are helping brands reduce
installation space which is usually required.
This enables brands to optimally use their
available production area. On the other
hand, for can makers, market influences
will play a key role in designing the
shape of cans. Aluminium’s easy-to-
modify design ability can be used to the
fullest to influence branding of beverages.
Changing size, colour and advanced
decorative techniques for differentiation
are relatively simpler in this area. Speaking
about innovations in shapes, Jones adds,
“In the last twenty years we have reduced
the canweight by more than 20 per cent
through down-gauging and lightweighting.
Outside of India, we have developed the
FUSION bottle, which makes us the first
company in the world to use innovative
technology to create an aluminium bottle.
This premium bottle along with the chill
factor comes with a number of different
closures which makes it ideal for events
and nightclubs. Since packaging is one of
the services we offer, we use different inks
and varnishes to promote the product and
we will continue do this in the future as
well. With regard to can-ends, we have
actually started a process of converting
some of our facilities to CDL ends,
which is a lightweight end compared to a
normal end.”
Email: [email protected]
Craig JonesSector, Director, AMEA region, Rexam Beverage Can
In the last twenty years we have reduced the canweight by more than 20 per cent through down-gauging and lightweighting. Outside of India, we have developed the FUSION bottle, which makes us the fi rst company in the world to use innovative technology to create an aluminium bottle.
36 Modern Packaging & Design January-February 2013
What are the current trends taking place in the liquor packaging segment in India? In the liquor packaging segment, there has
been an evident shift from glass to plastics.
Since plastic has never had any reactivity
or performance issues with liquor, this
trend is more visible in small liquor packs.
Moreover, convenience from the point
of view of transport, storage, freight,
warehousing etc will augment this trend
further. Even at the retail space, consumers
will prefer carrying small plastics packs of
liquor. Further, plastics miniature liquor
bottles of 60 ml give a very ‘on the go’ sort
of consumption, which is suitable for the
airlines service industry.
What types of plastics are being applied to which type of liquor in the Indian market?On a global scale, Polyethylene
Terephthalate (PET) being an
inert material does not react with
pharmaceuticals, food or liquor. This
makes it the most preferred material for
liquor packaging. At Manjushree, we are
in talks with entry and mid-level wine
brands to introduce PET packaging for
wine. As consumption of wine is still
relevant to the upper class, perhaps
PET wine bottles will make the product
available in small bottles which might
have better mass appeal.
Beer packaging is another area
where plastics packaging is being slowly
incorporated. One litre PET beer bottles
which can be capped for repeated and
prolonged consumption have already
entered the consumer market. Perhaps,
in 2-3 years there will be a lot of plastics
being used in beer packaging. In the
near future, use of plastics packaging
will pick up in the mid-segment brands
and not in the premium brands, as the
latter still prefers the grace in glass.
In comparison to the conventional plastic liquor packaging, what are the disadvantages of glass packaging?Traditionally, beer has been governed
by the Returnable Glass Bottle (RGB)
strategy, which for cost efficiency reasons
does an average of 3-4 turns. But there
is a challenge in glass liquor packaging
as sometimes on a normal filling line
if one bottle breaks then the entire
line has to be brought to a standstill.
In such a scenario, approximately 10
per cent of production time is wasted
because they have to clean the entire
line by removing each and every glass
splinter. Though the product damage
is not big, the wastage of time could
prove detrimental to businesses. Also
with RGB, the hefty cost of cleaning
is associated, which makes this type of
packaging less desirable than plastics.
What will be the challenges and changes that one would encounter when using plastics in liquor packaging?When it comes to expensive perfumes
and liquor, consumers prefer the
premium feel that glass exudes. So
change in mindset would be the
first challenge when making the
shift from glass to plastics. From the
manufacturing perspective, the filling,
capping and labeling system for glass
has been in place since many years and
revamping the eco-system for plastics
would involve huge investments. Due to
plastics’ lightweight make-up, traditional
conveyor belts need to be replaced with
new ones that are less spacious and have
guides on the sides so that the bottles do
not topple and can be maneuvered easily
to its next destination. The filler system
too has to be changed because unlike
glass bottles, plastic bottles need to be
handled carefully as they tend to bend
under pressure. In addition, to protect
the performance of the product, PET
bottles for wine need to be coloured to
protect it from ultra-violet radiation.
What is the latest design innovation in plastic liquor packaging in India?Manjushree designed a two litre beer
bottle with a plastic handle for United
Spirits Ltd. This was a difficult task
as an outside embedded handle was
required to suit the design. This is the
first plastic bottle in India that has
the addition of a guala neck. However,
with regard to wine, experimentation
in bottle design may not be possible as
consumers prefer its original shape.
Email: [email protected]
SPECIAL FOCUS: Inter face - V imal Kedia
“Revamping the eco-system for plastics would involve huge investments”…informs Vimal Kedia, Managing Director, Manjushree Technopack Ltd. Speaking about the advent of plastics in the liquor packaging segment in India, in a candid chat with Sweta M Nair, he reveals some of the biggest game changers that the industry has or is yet to experience.
38 Modern Packaging & Design January-February 2013
SPECIAL FOCUS: Inter face - Suresh Singhal
Tell us about the current state of beverage packaging in India.The thriving packaging industry in India
has of late become the focal point for
abundant opportunities. Its exponential
growth record in India varied between
22 per cent and 25 per cent annually as
compared to 4 per cent and 5 per cent
globally. The dynamics of the industry is
a bit fragmented and unstructured, but
with concepts like global villages turning
into reality, industry players are forced to
adapt to advanced technology providing
world standards. Currently, owing to
rising levels of consumer awareness and
factors like quality, hygiene and face value
making imprints in the mind of people,
the packaging industry has been coerced
to undergo a transition.
What are the latest innovations witnessed by you in this sector?An increasing population and growing
consumer demand for packaged foods have
forced the food and beverages industry
to look at new technologies that provide
flexibility, ease of operation and constant
tracking of the production process.
Manufacturers are working on guidelines
for ensuring transparency in the production
process to assure health and hygiene of
consumers. This demands continuous
monitoring and efficient traceability
of the entire production process in the
food manufacturing plant. In addition,
working on innovative ideas by keeping
various factors like cost-effective solutions,
environment-friendly alternatives and
appealing appearance
vis-à-vis international
standards in mind is the
target of manufacturers.
Can you shed some light on the rigid packaging technology available for the F&B industry in India vis-à-vis global standards?Glass packaging had a monopoly in the
food and beverages packaging for a very
long period of time across the globe.
Recent advanced development in plastic
products, ie polyethylene terephthalate,
polypropylene, polycarbonate or high or
low-density polyethylene pose a strong
competition to the traditional style of
packaging. Universal standards and
compliances worked for establishing non-
toxic plastic products, which has not only
brought down the overall cost to packaging
but also given viability on grounds of safe
transportation. Another factor keeping
rigid packaging ahead is its tamper-proof
characteristics. This proves to be a boon
for companies that bank on their superior
quality as it disallows any tampering of
products. Consumers still do not trust
packaged food items manufactured in
India, which is in complete contrast
with globally manufactured packaged
food. However, with steady awareness,
the demand is slowly increasing and
emphasis on non-toxic, BPA-free products
are ensuring that healthy and hygienic
products are gradually gaining acceptance.
The availability of good quality of raw
material, completely automated machines
and hygienic manufacturing process are
making plastic packaging a more suitable
option for the F&B industry.
Which are the areas where plastic packaging is witnessing competition from other packaging materials?Metal packaging has dominated the
major agro products segment and glass
has been traditionally used for beverages.
The stigma attached to plastic is taking its
course of time to change. Other packaging
manufacturers are vehemently pressurising
the government to ban plastic products
for environmental reasons and are trying
to malign the plastic industry. However,
with modern technologies and stringent
regulation on manufacturers, every note is
being taken care of to provide environment-
friendly recycled raw material and emit
low carbon from manufacturing units.
Plastic packaging is now accepted globally
in every sector. F&B has been the most
competitive sector with various packaging
materials, but plastic packaging has proved
to be the best solution keeping in mind the
cost effectiveness, hygiene and decrease in
transit breakages.
Email: [email protected]
“Plastic packaging has proved to be the best solution”…opines Suresh Singhal, Managing Director, Himalayan Group of Industries. In an interaction with Anwesh Koley, Singhal explains the complex industry dynamics prevalent in the beverage packaging sector and the constant need to innovate through technology and awareness.
SPECIAL FOCUS: Roundtable
Modern Packaging & Design January-February 2013 39
Sam Mukundan Chief Executive Officer,
Flexol Packaging (India) Ltd
‘Safe food’ should be defined based on public health or consumer benefits and not on the intended use at the manufacturer’s end. It could be defined according to origin of growth and processing technique. With an outlook of consumer interest, safe food is essentially a naturally grown, 100 per cent organic agricultural produce and foods processed of it (the term ‘near organic’ is rather misleading), a processed food containing no artificial colours, preservatives, antioxidants and additives (the term ‘nature identical’ is rather misleading) and a processed food leading to balanced diet nature (a nutritional information table is misleading in case of high fat, high sugar and high salt food products).
The entire matter is what kind of information about food hazards is proposed in the regulation while updating the current labelling provisions. Overall, the act leaves a lot to be desired.
The food and beverage sector has had a lot of issues with the existing clauses in the Food Safety and Regulation (Prohibition) Act 2011. The Act defines safe food or food safety and how a consumer can have an idea of safety of a packaged food by knowing the additive instructions and nutritional information printed on the label. Anwesh Koley speaks to industry experts on the various aspects of the Act and what more can be expected from it.
Satya Narayan Senior Manager, Aranca Research
While the Ministry of Food Processing Industry is entrusted with the responsibility of ensuring quality standards in processing, it has no power to ensure that the raw material procured meets the required quality standards. Take, for instance, the case of processing milk. The Ministry can ensure quality standards in the processing stage but has no powers to ensure that the milk is collected in a hygienic manner. Inter-linkages across different sectors/industries are generally not reflected in the regulations for these sectors.
There are also no packaging specifications to ensure that the packaging material used is environment-friendly, nor has any attempt been made to ensure that packaging standards are set to take into account different retail formats. Products have been taken off the shelves after they were found to be contaminated due to inappropriate packaging. It is important that the packaging standards for processed foods are suitable for India’s climatic conditions.
Harveer Sahni Managing Director, Weldon Celloplast Ltd
Unfortunately, there are no appropriate provisions for statutory warning of food hazard in case of non-organic, artificial additives containing and imbalanced diet leading products in FSSR (Packaging and Labelling) 2011. In some cases like edible oils and fats, the statements regarding claims of ingredients as per general requirements differ from those as per specific requirements of labelling. As per the specific requirement, the package label shall not use expressions like ‘Cholesterol Fighter’ or ‘Saturated Fat Free’, which is a genuine submission of the act. But as per the general requirement, a claim regarding the type of fatty acids and cholesterol is valid, which is not a genuine submission.
Additive instructions in the regulation prohibit a patient from using the product but do not warn a consumer regarding the risk of being prone to a particular disease.
Although the Food Safety and Regulation (Prohibition) Act 2011 has taken a lot of packaging requirements under consideration, it is clear that the industry players are demanding specific norms and clauses which will make packaging more customer friendly
for different categories of food and beverages.
Editorial take:Email: [email protected]
Does the
(Prohibition) Act 2011 address all the issues of theFood Safety and Regulation
packaging sector?
FACILIT Y VISIT: Essen Special i ty F i lms Pvt Ltd
40 Modern Packaging & Design January-February 2013
With rapid changes in
lifestyle, increased
income levels and a
boom in the retail sector,
the demand for packed food products
has been on a rise. Further, with the
latest technologies sweeping the market,
the food packaging industry has seen a
sea change over the years. Customers
want packaging that should not only be
appealing but should also increase the shelf
life of the food product. This has provided
a boost to the food packaging industry,
which is continuously innovating to keep
up to the customers demands. Keeping all
these factors in mind, ESFPL delivers the
most versatile and captivating options in
food and speciality packaging films.
The company is a pioneer in the
field of sheet extrusion in India. Within
a short span, ESFPL has established
excellent sheet manufacturing capacities
and a state-of-the-art production facility.
It caters to the needs of major chain of
stores, take-away food counters etc and
has an established marketing and logistics
network in India.
Lakshmi Ramakrishnan, Chief
Executive Officer, ESFPL, notes, “These
days, Polypropylene (PP) and Polystyrene
(PS) containers are increasingly used for
packing of pre-cooked foods. This demand
is bound to increase in future.”
Manufacturing facilityThe company’s facility is situated on the
outskirts of Rajkot, Gujarat, sprawling over
an area of about 5,000 sq m. Ramakrishnan
notes, “In 2004, we started operation with
a single machine, and now we are fully
equipped with five high output mono and
multilayer sheetlines, three cut-to-length
lines, a 2,700 mm wide cast film line, 2,000
mm wide six colour rotogravure printing
line, high-speed lamination line, XPS foam
sheetline and three thermoformers. Thus,
everything is available under one roof.”
She further adds, “We are a solution-
oriented, creative company with a
goal to offer products as per customers’
requirements, focus on their end-
applications and deliver quality products
within the agreed timeframe. This has been
our way of working since our inception.
Special solutions for food packagingSpecial solutions for food packagingWith the growing emphasis on packaging, especially food packaging, the speciality films market is growing at a fast pace. Companies in this segment are constantly involved in innovation to cater to this demand. One such company is Essen Speciality Films Pvt Ltd (ESFPL), which specialises in sheet extrusion and supplies a wide range of products to the food packaging segment. Avani Jain takes a closer look at this company and its journey so far.
Overview of the manufacturing facility
Essen Special i ty F i lms Pvt Ltd
Modern Packaging & Design January-February 2013 41
We process various polymers such as PP,
polyethylene, polyethylene terephthalate,
PS for various sheet and other applications
to the tune of 5,000 tonne per annum.”
Essen is currently into manufacturing
of home improvement products, different
types of food containers, including foamed
PS take-away food containers for various
commercial applications. Each product
manufactured at this place is developed
from the grass root level.
The company manufactures disposable
plastic food containers, which are multi-
compartment food containers and extremely
lightweight, providing a rich appeal
and available in various colours. These
ESSCON containers are manufactured
in a variety of designs and materials to
suit the product needs keeping in mind
the stringent quality requirements of the
food industry. The ESSFOAM disposable
products are manufactured with a unique
extrusion technology. They are used for
fruits, cut vegetables and meat packaging
trays as well as for making all types of
take-away food containers and plates &
bowls for regular use. These containers
are made from FDA-approved food grade
materials. The ESSTRON PP sheet is also
used for making rigid containers for food
products.
Quality assurance and R&D initiativesThe company is well equipped with an
in-house laboratory to support its stringent
quality procedures. To ensure consistent
product quality, each product manufactured
at ESFPL is checked at regular intervals,
as per product requirements, by trained
quality inspectors to ensure quality at each
stage of production. Ramakrishnan says,
“Since we export to European countries
and major retailers of the world, we are
bound to have all systems in place. We
have a good tracking system as well.
This is one of the unique features of our
shop floor.”
The weight of disposable plates goes
up to 4 to 5 gram per piece, but the
company has reduced the weight to 3
gram per piece. Ramakrishnan avers, “We
are trying further to reduce this weight.
Moreover, we believe that R&D is an
ongoing process. So, we are taking steps
every day for improving our product, its
quality etc. This is for the simple fact that
something has to be done on a daily basis
to keep our products viable in the market.”
Being environment-conscious, ESFPL
takes every step to conserve natural
resources and energy. Ramakrishnan says,
“Energy audits is conducted at regular
intervals. We have also installed a power
factor panel to reduce and maintain power
consumption.”
Export scenarioThe mobility of goods is enhanced
through road, air and sea routes with
major ports such as Nava Sheva, Kandla,
Pipavav and Mundra situated within a
reachable distance of 250 km. This is an
added advantage for all exports as well as
raw material imports. Annually, ESFPL
exports around 75-80 containers to various
major destinations such as China, Malaysia,
Russia, Sweden, Germany, Poland, Italy,
North America and Australia through
these ports.
Ramakrishnan claims, “The one thing
that makes us better than our competitors
is the cost factor. Our products are
economically priced compared to those of
the competitors. Also, quality offered by us
can be banked on.”
Future growth plansThe company believes in establishing a
place of work, that provides people the
opportunity to be ambitious, passionate and
feel the joy of creation. ESFPL wants to
pursue dynamic activities in plastic polymer
processing, protecting the environment in
the best possible way. The company wants
to attain unequivocal excellence in all
aspects of company’s operations and this is
reflected in all the activities of the company.
The demand for speciality sheets and
thermoforming products is growing by
the day, especially in the food packaging
segment. In the coming years, there will
be an increasing demand for disposable
containers rather than pouches. Hence,
the company is striving to develop new
products in this segment. Talking about
future plans, Ramakrishnan concludes, “In
a short span of seven years, we have reached
a turnover of around ` 57 crore and have
developed a lot of new products and we
want to continue doing so.”
Email: [email protected]
Lakshmi RamakrishnanChief Executive Offi cer
The one thing that makes us better than our competitors is the cost factor. Our products are economically priced compared to those of the competitors. Also, quality offered by us can be banked on.
ESSFOAM disposable products being manufactured Sheetline for processing
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Modern Packaging & Design January-February 2013 43
INSIGHT & OUTLOOK
Filling, Sealing & StrappingFSS machines:Ful‘filling’ the processed F&B sector demands ......................................................................................... 44
Automation in FSS machines:Solutions for increasing efficiency ............................................................................................................... 46
Interface: Eike-Sebastian Hagen, Executive Vice President - Operations, KHS Machinery Pvt Ltd .. 48
Debasish Das, Manager (Packaging Development - R&D), Marico International Business Group, Marico India Ltd ......................................................... 50
Packaging education in India:In search of a road map P V Narayanan, Member of Board, APEDA (Ministry of Commerce)............................................................ 52
Packaging design for modern trade:Breaking the barriers… Alpana Parida, President, DY Works ............................................................................................................. 54
Product inspection system:Essential to ensure consumer safety Neil Giles, Marketing Communications Manager, Product Inspection Division, Mettler-Toledo and Michelle Barnes, Marketing Executive, Mettler-Toledo Safeline, UK ....................................................... 56
Packaging colours and designs:Influencing consumer decisions Barkha Dattani, Managing Director, Barkha’s Brand Clinic .......................................................................... 58
INSIGHT & OUTLOOK: FSS machines
44 Modern Packaging & Design January-February 2013
In the last decade, the Indian
economy, as also the processed
F&B industry, has been growing
at a faster rate and they are
looking for hi-tech machines to meet
the ever-increasing demands of the
world market. This growth has also
lead to sparkling innovations in the
packaging segment.
In particular, the growing processed
F&B industry is providing ample
growth avenues to the packaging
industry including the FSS machines.
In fact, it is one of the biggest revenue
generators for the packaging industry.
Since FSS technology forms an integral
part of the packaging technology, several
customisations in FSS machinery have
been developed to suit the needs of the
processed F&B industry.
Ensuring high efficiencyAs in the case of any industry, the
major deliverables expected out of
FSS machinery revolve around higher
performance and efficiency. As most
food processors are turning global with
exports to numerous destinations, such
a tough global trading environment
requires increasing productivity from
existing equipment. This helps them to
reduce the production cost per bag and
maintain margins despite rising input
costs in a competitive environment.
Further, these days, the customers
demand machines with higher speed
in terms of bags per minute coupled
with filling solutions that match
these speeds and offer high accuracy.
Moreover, modern retail chains favour
procurement only from those vendors
who comply with good packaging.
Thus, there is increasing demand of
filling and sealing machines in the
processed food sector. Further, new
generation strapping machines are also
evolved to meet high-end user demands
and increase efficiency. The machines
exhibit improved performances in areas
such as handling, quality of sealing and
consistency in operation.
Offering flexibilityThese days, the trend is to offer various
pack sizes at attractive price points,
and hence, incorporating a level of
flexibility is an added advantage. Simple
but sophisticated design is crucial for
operational ease, and maintenance also
gets simplified. To keep up with this
trend, FSS machines come with rapid
product changeovers coupled with
reduced downtime.
Also adding to the flexibility in
processed food packaging, the new
generation FSS machines come with
several facilities for adjustments.
Shailesh Panchal, Managing Director,
AD Industries, notes, “If you want
to make a 50 gm or 100 gm pouch,
you just have to change the parts.
Filling, Sealing & Strapping (FSS) machines play an important role in efficient packaging operations of all industries, including the processed Food & Beverage (F&B) industry. In fact, revolution in processed F&B packaging has been made possible because of evolution in FSS technologies. Avani Jain highlights the opportunities for growth of the FSS machinery in the processed F&B sector and notes the latest trends in the segment.
FUL‘FILLING’FUL‘FILLING’
F&B SECTOR DEMANDSF&B SECTOR DEMANDSTHE PROCESSEDTHE PROCESSED
Courtesy: Krones AG
FSS machines
Modern Packaging & Design January-February 2013 45
Today, the machines come with several
adjustments and offer the customer
increased flexibility. Further, the use of
new multi-track machines that produce
5-7 pouches/minute has led to increased
speeds and more space.”
He adds further, “The growth of
sensor technology has also made the
FSS machines flexible. The latest sensor
enables filling machines to count as
well as test the quality, quantity and
accuracy.” Similar developments are
taking place in the sealing machines
in the form of ultrasonic sealing. This
technology generates heat within
the banding material seal area only;
hence, there is no external heat on the
product. For offering online control
of sealing parameters, ultrasonic
sealing technology suits applications
that involve horizontal packaging or
products in pillow packs.
Enabling safetyThe biggest priority for the processed
F&B industry today is the commitment
made to customers about safety and
integrity of the product. FSS systems
play the most important role in
assuring this. According to Frost &
Sullivan, “The major reason for the
growth of FSS technologies in India
is due to the mandated requirement by
the government to be compliant with
the latest food safety regulations. The
modern FSS technologies, apart from
being regulatory compliant, also extend
the shelf life of the product, which is a
much-needed value addition. Basically,
the technology reduces human contact,
which makes the process a more reliable
technique for aseptic preparations of
foods and beverages.”
Various innovations in FSS
machinery enable safety of processed
food and beverages. Yatindra R Sharma,
Managing Director, KHS Machinery Pvt
Ltd, notes, “At KHS, we have developed
some very interesting innovations for
filling of beverages in glass containers.
The recent innovation is Innof ill
Glass. The main feature of the new
Innof ill Glass system is the consistent
implementation of the hygienic design
concept. The optimisation thereof
results in a range of additional benefits,
such as consumer protection, thanks
to increased product safety, and cost
reductions through simpler cleaning
and maintenance.”
These days, new machines are also
equipped to fill nitrogen during the filling
process. This is mainly used for packing
snack foods, tea, rice pulses etc. It prevents
spoilage from fungal and bacterial growth
and hence the packaged product retains
its freshness for a longer period. Thus,
the FSS machines help in ensuring safety
of processed F&B to a very large extent.
Challenges and opportunitiesEven though the new generation FSS
machines have evolved in functionality
to aid the processed F&B sector, meeting
the increasing customer demand
remains a big challenge. Another
task cut out before the industry is to
avail the best technology at affordable
cost. Interestingly, out of filling and
sealing, the former is a more complicated
process because the product has to be
weighed, counted or measured in volume.
There are form, filling and sealing
machines available for every product,
but the weigh metric filling, which
is more accurate with wider range of
applications, is quite expensive. Sealing,
on the other hand, is less complicated
except in cases where the products are
required to be vaccumised and flushed
with nitrogen or other preservatives.
Further, like any other sectors, there is
tough competition in the FSS sector
as well, but the industry is doing its
best to serve the customers in the best
possible manner by increasing flexibility,
convenience and hygienic conditions
during product packaging.
Thus, these FSS machines form
an integral part of the end-of-the-line
packaging for all the sectors including
the processed F&B sector. Since
they offer a variety of benefits to the
processed F&B industries, their demand
is set to increase in the near future.
Email: [email protected]
Shailesh Panchal Managing Director, AD Industries
If you want to make a 50 gm or 100 gm pouch, you just have to change the parts. Today, the machines come with several adjustments and offer the customer increased fl exibility.
Yatindra R Sharma Managing Director, KHS Machinery Pvt Ltd
At KHS, we have developed some very interesting innovations for fi lling of beverages in glass containers. The recent innovation is Innofi ll Glass. The main feature of the new Innofi ll Glass system is the consistent implementation of the hygienic design concept.
46 Modern Packaging & Design January-February 2013
INSIGHT & OUTLOOK : Automation in FSS machines
46 Modern Packaging & Design January-February 2013
In the last decade, the Indian economy
as well as the pharmaceutical, food
& beverages industries etc have
been growing at a faster rate and
they are looking for hi-tech machines to
meet the ever-increasing demands of the
world market. This growth has also lead
to sparkling innovations in the packaging
segment. If we talk about packaging,
especially the machinery segment, then
FSS machines are considered the fastest
growing products due to their role in
increasing the flexibility of customers.
FSS is an automatic process that enables
new applications entering the high-end
packaging segment, as against conventional
manual packaging practices. Due to the
automation solutions adopted by the
companies in the segment, productivity is
enhanced considerably, thereby motivating
companies to employ such machines
without bothering much about costs.
Niket Mankad, General Manager,
Pace Packaging Machines Pvt Ltd, notes,
“Form fill seal technology has changed a
lot over the years. The most conventional
rigid mechanical systems with shaft,
gears and cams have been replaced by
flexible, electronic synchronised drives,
which have extended machine lifecycle
and produce less noise. Further, the
industry has now moved towards fully
automatic form fill seal machines.”
Today, the trend in the market for
filling and sealing machines in India
is towards more efficient machines and
advanced technologies. Umesh Sharma,
Managing Director, Julison Packaging
India Pvt Ltd, avers, “We are walking
straight into electronic automation, ie
AC-DC drives, electronic temperature
controllers and various types of sensors
to control movements. As a result,
the need of gears, chains and belts
would reduce. Another new technology
making headway in the filling and
sealing machine is the use of servo
technology.”
Increasing productivity Servo technology offers more than
one advantage to the customer and
has highly improved the efficiency of
filling and sealing machines. Mankad
notes, “Our 3-axis servo solutions has
SIMOTION Technology platform
instead of normal Programmable Logic
Controller (PLC), which provides a
cutting edge to the machines. Benefits
offered by these machines include real
sealing time, synchronised filling, low
wastage with synchronisation in gag
pulling, sealing & unwinder sections, on
board status for trouble shooting through
HMI/touch panel. The product quality
is also improved by use of registration
mark control, which improves seal and
cut accuracy.”
He adds, “The machines these days
require zero maintenance, no need for
regular lubrication and are easy to clean.
Our machines use sanitary stainless steel
Focussing on advanced technologies as per the customer demand, the packaging industry is adopting more automation solutions to enhance the efficiency of Filling, Sealing & Strapping (FSS) machines, which offer a variety of benefits to the customers. Avani Jain discusses the automation solution adopted by the companies in the segment to increase productivity and reduce costs.
SOLUTIONSfor for INCREASING INCREASING EFFICIENCYEFFICIENCY
Cou
rtes
y: Z
han
gjia
gan
g K
ing
Mac
hin
e C
o., L
td
Courtesy: KHS GmbH
Automation in FSS machines
Modern Packaging & Design January-February 2013 47
construction for contact parts, which offer
the longest operational life. Thus, these
machines are more user friendly and have
a long working life as compared to their
counterparts in the past.”
An equally important trend in new
generation filling and sealing machines
is low film wastage. The present day
machines come with the capability of
operating with all kinds of films available
in the Indian market at any speeds. Further,
the machines demonstrate maximum
efficiency with minimum breakage or
rejection. “The use of the Supervisory
Control And Data Acquisition (SCADA)
system leads to central monitoring of all
machines and help minimise wastage &
achieve greater accuracy of machines,”
notes Mankad.
Thus, industries are constantly
improving the efficiency of the machines.
Sharma notes, “The use of the pneumatic
system to make the machine smart
and fast is one of the important steps
taken by the industry. Further, new
generation filling and sealing machines
offer standardised interfaces for easy
integration and retrofitting of equipment.
Such a system offers integrated packaging
line solutions to customers.”
Strapping machines Strapping machines have also undergone
a change. Today, machines can be
integrated into most production lines
and straps at the rate of 30 bundles per
minute. Strapping machines equipped
with new ultrasonic sealing heads are fast,
economical and produce low emissions.
Further, there are different speeds
and versions of strapping machines:
semi-automatic low volume models,
semi-automatic moderate volume models
and fully automatic high volume models.
New generation strapping machines
have evolved to meet high-end user
demands. They exhibit improved
performances in areas like handling,
quality of sealing and consistency in
operation. An important trend spotted in
the strapping machines industry is the use
of sensors. Sharma notes, “They are used
for switching on/off, detecting tension
and various other functions. In a way, they
have made the machine easier to handle.
The change from mechanical system to
electronic system is quite evident. The
trend will increase in future.”
He adds, “In advance automatic
strapping machines, servomotors are
used for replacing belts, pulleys and gears,
which do not look economically viable
at the moment looking at the nature of
application of a strapping machine.”
Thus, the modern strapping
technology has proven to be the most
efficient and environment-friendly
packaging solution for many industries.
Material and energy costs are relatively
low, and the narrow, thin straps are made
of different kinds of recyclable plastics.
These machines are now evolving with
their multi-purpose and all-rounder
functionality for various applications.
The new generation, fully automatic
strapping machine, with high-speed
ultrasonic technology, gives a high degree
of security and versatility.
What lies ahead…The $ 28.6 billion world packaging
machinery industry will increase 5-6 per
cent yearly through 2014, and among
the variety of packaging machines, next
generation FSS machines will be more
in demand. As the packaging machinery
industry strives to keep pace with the
growth in various industry segments,
such as foods, pharmaceuticals etc, FSS
machines are being developed to handle
large volumes with quick changeovers.
Till the recent past, the quality of
filling and sealing machines were not at
par with the global industry standards. But
now with the coming of new technologies,
automation solutions etc, the scenario
is changing. Novel technology, design
innovations and automation solutions
in machinery will be change enablers as
their potential is huge and versatile. New
capabilities in the next generation FSS
machines will definitely benefit customers
with better and long-term performance
levels. Hence, the FSS machines market
will soon witness a mini revolution.
Email: [email protected]
Niket MankadGeneral Manager, Pace Packaging Machines Pvt Ltd
Form fi ll seal technology has changed a lot over the years. The most conventional rigid mechanical systems with shaft, gears and cams have been replaced by fl exible, electronic synchronised drives, which have extended machine lifecycle and produce less noise.
Umesh SharmaManaging Director, Julison Packaging India Pvt Ltd
We are walking straight into electronic automation, ie, AC-DC drives, electronic temperature controllers and various types of sensors to control movements.
INSIGHT & OUTLOOK: Inter face - E ike-Sebast ian Hagen
48 Modern Packaging & Design January-February 2013
How is the demand for filling and sealing machines in the country? The demand for filling and sealing
machines in India is huge since the
Indian economy is growing very fast. We
see a continuous demand in the beverage
industry for Polyethylene Terephthalate
(PET) and glass fillers. Also, the demand
for can lines is growing. The biggest
market potential for filling and sealing
machines for PET bottles is generated
by the Carbonated Soft Drink (CSD)
industry and the water filling industry. At
the same time, breweries are also investing
in India. This industry uses filling and
sealing machines for glass bottles.
What are the recent trends in the segment?If we talk about the current trends, then
the market is focussing more on flexibility.
Customers want to have fillers that are
ready to fill different types of beverages
such as carbonated and non-carbonated
products. For PET fillers, the market is
asking for blocked solutions. This means
that the stretch blow moulder, which
forms the PET bottle, is directly blocked
with the filling and sealing machine. This
solution does not require air conveyors
anymore. So the customer gets a very
compact system, which provides a cost
advantage in maintenance costs, energy
consumption and optimised utilisation
of available space. Further, some trends
never change, like it is always important
that a filling machine operates with
highest efficiency and emphasises on
sustainability. Also, all hygienic aspects
have to be fulfilled at any time and that
water and energy consumption has to be
minimised as well.
How do these machines increase flexibility of the customers?Flexibility is an important factor
which is defined in different ways. On
one hand, our machines allow an easy
and fast change of format parts. This
enables our customers to run different
shapes and sizes of bottles without long
stops of the line. Further, the format
parts can be changed by any machine
operator without using any tools. On
the other hand, flexibility means the
freedom to fill different products with
short changeover times. So, the filling
and sealing machines of KHS can be
equipped with an automatic Clean-in-
Place (CIP) system. If the customer
wants to run another product, he just
needs to activate the automatic CIP
process and can start the filling process
of another beverage directly afterwards.
What are the recent R&D initiatives of your company?KHS is continuously involved in
optimising the filling and sealing
machine to work more efficiently. So we
have developed a solution for our PET
filler called ‘DRV’ to reduce the carbon
dioxide consumption up to 70 per cent.
KHS also provides hot filling machines
or cold aseptic fillers. Both systems
fulfill highest hygienic demands of the
customers. Further, our R&D team
continuously focusses on optimising
existing machines and developing new
solutions for the new demands of the
beverage industry.
What are the major challenges and opportunities posed in front of the manufacturers?We need to understand the demands
of the customers to be successful in the
market. Furthermore, it is important
to react fast and provide proper filling
solutions for the latest market trends in
the beverage industry. At the same time,
filling systems have to be absolutely
reliable and offer highest efficiency.
What will be the future trends in the segment?The future trends depend on the market
and the customer. It is expected that
the market will ask for more compact
systems with simplified interfaces to the
machines that are positioned in front
of and behind the filling and sealing
machines. More blocked solutions
could be an answer. Further, emphasis
on quality, efficiency and sustainability
will remain the same as it has been all
through the years.
Email: : [email protected]
“Filling systems have to be absolutely reliable and offer highest efficiency”…opines Eike-Sebastian Hagen, Executive Vice President - Operations, KHS Machinery Pvt Ltd. In a conversation with Avani Jain, he talks about the growing demand for filling and sealing machines in the beverage packaging segment in the country. Here, he also underlines the current trends and opportunities in the segment.
INSIGHT & OUTLOOK: Inter face - Debasish Das
50 Modern Packaging & Design January-February 2013
Tell us about the filling and sealing industry for packaging in India.The current trend is towards high speed
filling lines. The average speed is about
120 bottles per minute and companies
are aiming towards 400 bottles per
minute, the international standard. Drip-
less technology is another innovation
preferred by domestic and global fillers.
It has been observed that conventional
filling techniques create considerable
amount of foam which causes unwanted
spillage. This also necessitates more head
space for bottles, thereby increasing the
overall mass of the bottle. Drip-less
mechanism ensures that extra quantity
of filling liquid does not drip from the
nozzle through a non-return valve, thus
minimising wastage and keeping the
overall weight in check.
The dairy segment is also witnessing
various innovations in filling technology.
Previously, open mouth blow-moulded
bottles were preferred, and filling was
carried out through conventional
machines. The disadvantage of
such a technique was frequent dust
accumulation which required constant
cleaning. To do away with this anomaly,
fillers have now shifted to closed-type
blow moulded bottles with a sealed
pinch at the top which eliminates the
chances of dust accumulation while
bottles are transported. Capping and
sealing is another important area where
we are witnessing heightened activity.
At Marico, we use pre-heated caps that
ensure perfect sealing without leakage.
What kind of R&D activity do you see in this industry in India?Major R&D initiatives in this sector are
directed towards increasing bottle filling
speed. Furthermore, efficient integration
within filling lines through blowing
machines in in-feed and labelling and
case-packing in out-feed. Packaging
companies currently do not prefer using
separate lines for labelling, case packing
and for blowing. Blowing, filling, labelling
or shrink-sleeving are performed by the
user industry as this ensures low cost, less
labour and high speed bottling. Wastage
is also minimised as there is less manual
handling. Bottles from high speed blowing
machines are directly feed into rotary filling
machines followed by shrink-sleeving. The
latest trend is to use steamed mills for
all major beverage filling applications to
provide perfect sleeving for polyethylene
terephthalate bottles. Another trend is that
instead of case packing, companies are
opting for unitisation through low density
polyethylene shrink sleeve, which again
ensures cost reduction.
What are the key challenges faced by this sector?Reducing bottle weight is the key
challenge for fillers as companies are
opting for reduction in closer height which
reduces weight without compromising
on safety of the liquid inside. Currently,
air conveyors are used to convey a bottle
through the dragging force of air and can
be used for thin-walled bottles without
any damage. Peel-able seals are in vogue
in the beverage industry, which is doing
away with the use of caps - another weight
reduction technique. This is a user-friendly
application which is tamper-proof and is
quite attractive visually. However, high-
quality peel-able seals that are currently
manufactured in Europe and India have
not geared up for such applications.
What kind of advantage does India enjoy in terms of cost in this sector?Many filling machine manufacturers
in India provide low-cost solutions
to the market. They have world-class
in-house facilities that can offer custom-
made filling lines to their customers as
per their requirements. Hence, Indian
companies enjoy the benefits of quality
and price. What makes this even better
is the efficient after-sales service provided
which is recognised worldwide. Rotary
filling stations are used widely in India
to ensure high speed filling lines, and
these are now being offered in the
international markets as well. European
filling machines require customised bottle
necks, but Indian machines can develop
bottle necks according to individual bottle
specifications, which is a big advantage
enjoyed by filling lines in India.
Email: [email protected]
“Reducing bottle weight is the key challenge for fillers”…opines Debasish Das, Manager (Packaging Development, R&D), Marico International Business Group, Marico India Ltd. In an exclusive interaction with Anwesh Koley, he explains the latest developments in the filling and sealing industry for packaging in India and how the country is poised vis-à-vis global competition.
INSIGHT & OUTLOOK: Packaging educat ion in India
52 Modern Packaging & Design January-February 2013
P V Narayanan
Opportunities supported by
technology capabilities
and in f ras t ruc tura l
facilities have made the
packaging industry’s outlook global
and principally addresses customer-
oriented large multinational customers
combining similar business views. The
reach is aimed at new markets, state-
of–the-art packaging, accessibility and
optimisation at manufacturing with
logistics becoming focal. The managerial
acumen achieved has provided leadership
quality enabling economies of scale in
production along with adopting best
practices. Specialisation is the key for
development; it drives innovation, enables
closer customer relationship and can help
provide optimum packaging solutions.
Status quoThe packaging industry with a
compounded annual growth at 12 per
cent on a normal existing path should
aim to produce over 30 million tonne of
packaging by 2015, but it could be more
if the growth estimate of the retail sector
is any indication. This is in no way an
exaggeration if one goes by the organised
shopping malls being set up every other
day and at every other location. In simple
mathematical terms, the industry sources
of supply of converted packages are set to
double, if not more. Interestingly, it is not
the number, but it is more related to new
concepts and new materials, which suit
the changing taste of the ever dynamic
market display and the product-package
recipients. The industrialisation set-in can
only grow and very unlikely witness any
deceleration. The demand on the industry
can be reduced by introducing graduate
and post-graduate courses that specialise
in these niche areas. With the per capita
consumption valued at only $ 10 as against
the global average of $ 70, the demand
augmentation is a clear indication of what
the packaging industry is heading for. In
crude terms, the market is staring at the
industry and the consumers are casting
an ‘eager look’ and asking, “Can you let us
down?” Put together, these two constitute
the ‘Opportunity’.
The country is moving to attain the
enviable position of the second strongest
economy by overtaking the US. The
per capita income is set to quadruple
by 2020, thereby swelling the pocket
of the consumers with higher personal
disposable income and thus higher
purchasing capacity. It seems all dices
The growth, expansion and diversification witnessed in the packaging industry over the last five decades have compelled the industry today to review and revamp strategies. Packaging education can come to the rescue to address the constraints of yesteryears, the changed needs of today and the anticipated requirements of tomorrow.
SEARCH ROAD MAP
of a
Packaging educat ion in India
Modern Packaging & Design January-February 2013 53
have fallen in the right pockets, and
hence, what is required by the packaging
industry is to deliver. They have to make
the package to deliver all needed in the
total supply chain.
Gaining the required impetusThe packaging industry has a task to
satisfy 300 million understanding buyers
today to 600 million buyers in the near
future, and the story will continue. Even
on an average consumption, the growth
potential in India is a minimum of 700 per
cent - 7 times, which is a clear indication
of future demands and potential for the
packaging industry. Demands will be
dynamics - concepts need to be alive
and moving. The requirements will be
technology, process and human resource.
New products, brands, choices and
convenience features will be the driving
forces. Marketers, development and
design personnel need to be on their toes
and on the move.
The era demand mover is the retail
sector. Indian retail is the eight largest
in the world, valued at nearly ` 40,000
crore. The current 4-5 per cent organised
retail will soon touch over 10 per cent.
This shift will add to the challenges to
the raw material suppliers, machinery and
technology suppliers and manufacturers.
The catchphrase will be ‘Industry
converts opportunity into reality through
technology adoption and implementation’.
The growth of the industry is highly
market-oriented and hence dynamic,
and thus poised to be stable with more
innovations to follow. In the foregoing, a
singular term is used viz ‘human resource’
- which is extremely significant. They
are to be equipped, trained and exposed
adequately in order to manoeuvre the
wheel and the vehicle. The linkage thus is
‘Packaging education’.
Education with various brownie points!The subject of packaging education today
has thus assumed a special significance
and has opened up opportunities in
several areas. The relevance of packaging
education having gradually and steadily
increased among the consumers has a
direct impact on the total supply chain.
Assurance of quality and quantity is
what matters. The linkage of packaging
to every other activity and with the
growing awareness of consumerism and
increasing competitiveness resulting
in more products-substitutes and
alternates (choices), brands have raised
the expectation from ‘packaging’ to an
enviable level.
The diagnosis would lead to:
Industry recognition but ‘positioning
of packaging’
Packaging as part of organisational
structure on par with others
Packaging personnel - career
opportunity and growth
The need is to remove the myth and
make packaging the frontline subject in
industry and academics. This indeed is a
happy augury. Sooner the enhanced role
of packaging in the economic growth of
nations, it will receive greater appreciation
globally. Packaging as an effective aid
to reduce the overall waste rather than
adding to waste will also be recognised.
Scientific packaging and breakthroughs
and developments thus offer the best
means to safety and economy. In essence,
packaging becomes one of the most
indispensable elements of a nation’s
growth. What is therefore needed is to
direct the application and adaptability of
packaging towards product processing-
production-fabrication, technological
and infrastructural developments. These
should be adequately percolated to the
grass root levels for adoption.
Popularising among the massesIt is in this context that training and
education in the field of packaging has
become vital in spreading the message of
awareness or the need, the contribution
of the package as a value-added factor.
It is a subject of specialisation and as a
specialised branch in all core academic
fields. Being industry-oriented, it
has enlarged employment potential,
scope for entrepreneurship - either for
expansion or diversification and equally
importantly new entrepreneurship
opportunities. These opportunities are
available at different levels. A basic
in-depth technological exposure with
practical industry orientation is the best
means to lay the right foundation to
build up the personnel who would satisfy
core needs.
The peculiarity and exclusiveness of
the subject of packaging and packaging
education is that it engulfs within
itself very many sciences, technologies,
arts, commerce and is a convergence
of engineering, electronics, IT,
communications and marketing besides
management. The major connectivity
links to materials, supply chain, marketing,
production, systems, operations and
others. It provides ample scope for
research infield and off the field.
The packaging personnel with such
an in-depth association to science,
engineering, arts, commerce and various
technologies is a privileged source to
give a variety of outputs and hence
opportunities with no boundaries. It is
this hitherto still unknown fact that has
to be publicized to enlarge the scope of
‘Packaging education’ and to attract more
into the field of packaging. A wide gap
felt the world over needs to be bridged
quickly and effectively.
The task is indeed interesting and
challenging. There is a need for a two-
pronged attack.
Upgrade the skill of existing personnel
- at all levels through human resource
development programmes
Create and develop fresh technocrats
at all levels
It is clear that many parameters influence
the subject of packaging and its growth.
No isolated activity could be responsible
and an integrated and co-ordinated
effort is the need of the industry.
P V Narayanan is a Member
of Board in APEDA (Ministry
of Commerce). He is also
Secretary General - IPMMI and
Chief Executive - PFFCA. He
is a recognised UNIDO, ITC and CFTC (UK)
expert consultant in the field of packaging.
Email: [email protected]
INSIGHT & OUTLOOK: Packaging design for modern trade
54 Modern Packaging & Design January-February 2013
Alpana Parida
Modern Trade (MT) has
many definitions. One
of the most interesting
ones we came across
was ‘Climate Controlled Shopping.’
The store format encourages browsing
and allows consumers to come face to
face with brands. They interact with
packaging, hold it in their hands, read
the back of the pack, study the benefits
and ingredients and then decide whether
to buy or not. There was a time when
advertising built brands. Top-of-mind
awareness equalled market leadership,
and more advertising resulted in
more sales. As the media environment
got more cluttered, advertising
became a more expensive and a less
effective medium.
Wrapped with carePackaging today is swinging consumers.
Packaging has assumed an importance like never before. All because we see first, and then hear. The battle for consumers’ mind shares, stomach shares and pocket shares is now being fought on the shelves. And packs have to work harder than ever to build brands. How the battle should be fought?
REAKINGREAKINGBBARRIERS…THE
Courtesy: DY Works
Packaging design for modern trade
Modern Packaging & Design January-February 2013 55
Gaining share and retaining loyalists.
Brands are being built with little
advertising. And yet, marketing
managers spend about 85−90 per
cent of their budgets on advertising.
Packaging is seen as mere aesthetics –
and not a strategic intervention. With
the growing importance of organised
retail (at 10 per cent, the share of
MT has doubled in the last 3 years
alone), packaging assumes a greater
importance than ever before. While the
erstwhile consumer went to the local
mom and pop store with a list in hand
and brands in mind, unaware of any
new launches, the new age consumer’s
shopping experience with MT is totally
opposite. Modern retail formats offer
the consumer a plethora of choices
within a product segment. This spurt in
choices has led to cluttered shelves and
a confused consumer who is spoilt by
choices. The abundance of choices has
led to impulse purchasing outside the
shopping list, switching of brands and
swaying of loyalties. In this context, the
packaging has to effect sales.
Speaking for the brandPackaging design has evolved from its
core functionality of storing a product
to being the spokesperson for the brand
and communicating what the brand
stands for. The fight for consumer’s
mind share is being fought on the
shelf. According to a recent industry
survey, an Indian consumer spends
20 seconds scanning a shelf and it is in
these seconds that packaging becomes a
differentiator for any brand. Packaging
has to ensure a shelf−throw and should
stand out amidst clutter while retaining
relevance for the consumer.
This has been done successfully
by brands through structure, closures,
dispensing mechanisms, messaging
hierarchy, refill packs, multiple stock
keeping units, variants, brand extensions
and graphic elements. When Sof it, a soya
milk brand wanted to establish itself as
a health drink and compete with the
likes of enriching beverages like milk,
it used this aspect of packaging. The
four sides of the pack were used to
communicate the brand story revolving
around fitness and enrichment. The
appeal for the product was increased
through an attractive product shot,
and the pack was successfully used as
a medium to communicate the essence
of the brand.
Similarly, colour blocking has been
used by various companies as a way to
combat clutter and get noticed from the
10 feet distance. The pink of Vanish or
the orange of Tide is difficult to ignore
at a MT outlet. Packaging design is
also a way of communicating marketing
information, which is often missed in
the 10 second ad spot but forms a key
part while making the purchase decision.
Stacking assumes importance in a MT
format and hence it is necessary to
understand the way products are stacked
and have packaging solution around it.
100 Pipers with its cylindrical bottle
is an example which fits this role of
packaging. While the liquor outlets
smell of clutter and chaos, the cylindrical
100 Pipers bottle is big enough to not
be stacked in any shelf except the top
most. This leads to increased visibility
and hence purchase (DY Works
example: Atta in MT formats is tacked
sideways and hence Pilsbury’s logo at
the bottom worked). Various products
belonging to separate product categories
are stacked in a particular dedicated
corner in a MT store and hence the
need for differentiation becomes pivotal.
Hershey’s did this by creating a double
sleeve, which communicated the makes
milk tasty story; Dettol Laundry Wash
attempted this with a shirt neck tag
which clearly communicated its benefit,
and by doing so, the packs were able
to tell a standalone story and appeal
among clutter.
Separating the needle from the hayPackaging design in MT also plays
an important role in allowing
products to respond to the demands
of the consumer. Frozen food packs,
microwavable containers etc are some
examples of convenience packaging for
the consumer. MT formats are also
allowing for planograms, which are
aiding the retailer to understand where
the merchandise should be stocked for
maximum impact. A planogram allows
for a MT store to plan its products and
helps products get maximum visibility −
through horizontal placement, vertical
placement or block placement − while
planning for maximum margins. The
profile of the consumer is changing.
The consumers of today are lured
towards brands which are a reflection
of who they are. Today, more and more
purchase decisions are taken in the store
and are based on a gut call more than
anything else. Consumers do not mind
shelling out extra money for a product
that excites and engages them. With the
spurt in MT and the need of the product
to be its own representative, the world is
waking up and realising the importance
of packaging. There is a sustainable
packaging revolution being led by big
companies and the growing importance
of going green. There is a trend towards
stand up pouches packaging to increase
shelf appeal and differentiate products,
and an increase in metal packaging due
to the lifestyle change of the consumer.
With the spurt in MT and the
changing lifestyle and purchase habits
of the consumer, packaging has become
widely differentiated from packing
and is assuming greater importance
world over.
The World Packaging Organisation’s
slogan, ‘Better Quality of Life Through
Better Packaging’ is just a reflection of
a discipline that is emerging and which
has the power to make or break brands.
As they say, “First impression is the
last impression.”
Alpana Parida is
President of DY Works.
With over 20 years of
experience in retail and
marketing communications,
she is steering one of India’s largest
pure-play branding agencies offering
insight-driven solution across its
expertise areas. Email: [email protected]
INSIGHT & OUTLOOK: Product inspect ion system
56 Modern Packaging & Design January-February 2013
Neil Giles and Michelle Barnes
P roduct inspection keeps
quality control managers busy,
particularly in a time when they
are tasked with managing more
projects with fewer resources. With raw
ingredients being sourced from myriad
global suppliers, inspection of food,
beverage, personal care, pharmaceutical
and other consumer products has become
critical for ensuring consumer safety and
maintaining the brand reputation.
Product inspection technologies Today, manufacturers invest heavily
in X-ray inspection equipment, metal
detection systems and checkweighing
technologies as part of an effective
product inspection protocol. These
advanced tools inspect packed and
unpacked goods at high throughput rates
to ensure that products are contaminant-
free, in compliance with safety legislations
& retailer guidelines, contain correct
product weight and have no other
defects, such as missing components or
damaged packaging. Product inspection
technologies are essential for catching
everything from missing or broken
cookies, to detecting glass or metal shards
or bone fragments.
While these technologies monitor the
products, quality managers monitor the
equipment. This is a major undertaking
when considering that managers must deal
with multiple devices at multiple plant sites,
and when product set-ups are constantly
subject to change with new lines & products
being added. Effective monitoring is made
easier with the introduction of new data
management software that consolidates
all product inspection equipment into
one central software system. Software
innovations help optimise productivity by
enabling managers to visualise and access a
complete production line remotely, in real
time. This is important because in today’s
plant floors, fewer personnel monitor
a large number of individual equipment
in use.
Software security solutions A networked, consolidated software system
gives managers more control over processes
and data, thus improving overall security.
From a convenient, at-a-glance dashboard,
a manager can proactively monitor, for early
warnings, contamination of raw materials
before they reach the production line, or
be alerted about equipment that require
adjustment or maintenance before failure
actually occurs. Thus, production line
supervisors can make proactive adjustments
and corrective interventions in advance,
rather than react to adverse events.
Product inspection and vigilance in quality control involve detection & elimination of contaminants in food products before shipment. Software innovations have made this process considerably easier for manufacturers, as a consolidated software system gives better control over processes and data, thereby improving overall food safety.
Essential to ensure
consumer safety
Product inspect ion system
Modern Packaging & Design January-February 2013 57
Potential time-saving is another
advantage with data management
software. All data can be consolidated
from individual equipment. Reporting and
documentation are standardised, making
traceability & overall diligence easier. This
allows for simple adjustments to account
for legal variations in different geographical
markets. Thus, software innovations are
making life easier for manufacturers, as
product inspection and vigilance regarding
quality control become more critical.
X-ray inspectionX-ray inspection systems are becoming
increasingly popular, as consumer product
manufacturers work to comply with ever
more stringent safety standards. But,
concerns persist about the health issues
surrounding the use of X-ray. These are
generally based on myths about radiation
effects. Facts must be considered to debunk
these rumours. X-rays are electromagnetic
radiation that occur naturally and people
are exposed to them regularly. Their narrow
wavelength allows them to pass through
materials denser than visible light, allowing
X-ray machines to ‘see’ through material
opaque to the naked eye. These do not arise
from radioactive sources and are emitted
only when switched on.
While passing through an X-ray
inspection system, food is exposed to 200
micro Sievert (μSv) of radiation. Scientific
evidences show that this exposure dose
not affect the flavour, texture or nutritional
value of the food. The World Health
Organization has confirmed that food
exposed to radiation levels up to 10,000 Sv,
10 million times stronger, is still safe and
healthy to eat. The radiation dose for food
passing through X-ray detection systems is
so low that such food can retain their organic
labels after inspection.Employees need
not be concerned about radiation exposure
since the maximum dose rate, if positioned
immediately adjacent to an X-ray inspection
system during a year, is only 2,000 μSv. The
average human is exposed to 2,400 μSv
every year in background radiation and can
receive a dose up to one thousand times
that amount with no ill effects.
Sorting the factsX-ray inspection helps manufacturers
comply with national and international
standards like Hazard Analysis Critical
Control Points (HACCP) by detecting
contaminants in food, thus ensuring safer
food and protecting the end consumer
without harming the nutritional benefits
or taste of food.
Neil Giles is Marketing
Communications Manager for
Product Inspection Division
at Mettler-Toledo, based in
the UK. He specialises in all
four main product inspection technologies -
X-ray, metal detection, vision inspection and
checkweighing. Email: [email protected]
Michelle Barnes is Marketing
Executive at Mettler-Toledo
Safeline in the UK. She
specialises in X-ray technology
for packaging & inspection
sectors of the food & pharma industry.
Email: [email protected]
INSIGHT & OUTLOOK: Packaging colours and designs
58 Modern Packaging & Design January-February 2013
Barkha Dattani
Packaging is an important
element that plays a major role
in consumer decision of food
products. Packaging experts
believe that consumers can be convinced to
buy, if the package containing the product
appeals to the right senses. Whether the
audience is conscious or unconscious of
colour’s impact, its potential makes it a
worthy asset for any visual communicator.
Colour and design conceptsIt was not until after 1950 that much
attention was even given to the appearance
of the container of a product. At the time,
most items were packaged in functional
wrappers designed to protect and deliver.
Today, impulse purchasing makes up
almost 75 per cent of consumer spending,
and if the package fails to project the
right message, it might be left alone on
the store shelf.
Before the debut of a product, teams
research on decisions such as colours,
lettering, placement of packaging banners
and container size. Because of colour
trends and the ever-changing design taste
of the consumer, the average life span of
a package is two and a half years. If a
company does not invest in repackaging
efforts, the product will appear as old news
and the new, more currently designed
product will be more actively purchased.
Colour is a powerful medium through
which people view the world. When
applied skillfully and intentionally, colour
is a valuable tool for communication. As
a topic, colour has many theories related
to applications, and as such, has been
discussed for years. At present, there are
no meaningful guidelines for developing
a packaging design, which are needed
for designers & marketers. A lack of
guidelines may lead to packaging designs
that fail to achieve brand objectives.
Components of a good designColour is the prime factor for designers
while determining a package design. The
design teams are aware that people react
differently to different colours; moreover,
certain patterns can be traced through
physiological response testing. Colour
sends subliminal messages to people
and most of whom react the same to
certain colours. Manufacturers use this
information to make their product more
sellable.
Brand identityPackaging design should convey the
symbol that represents a company’s
identity. However, more and more
companies are bringing up the issues of
brand identity.
Numerous examples of food packaging
design have been used by different
companies to illustrate how a brand is
formed. Different companies that sell the
same kinds of food use similar colours,
eg, yogurt design, which can confuse
consumers. Companies should have
unique identities to make profits. Only
then can their products stand out on store
shelf. Being catchy can be an important
factor influencing design. With regard to
problems in dairy packaging design, the
design fails because the brand identity is
not clear. Consumers are not aware of
which brands they are choosing. To reach
the maximum potential, a signature colour
is a fundamental requirement for a brand.
To the consumer, the product and its package are one. They are presented to the consumer as one item, so product packaging and branding overall cannot be overlooked when carrying out product design and development. Colour functions as a visual communicator and is vital for attracting consumers’ attention.
Influencingconsumer decisions
Packaging colours and designs
Modern Packaging & Design January-February 2013 59
Principles of colour scheme A strong colour scheme is vital in
packaging design. According to a research,
people choose colour combination based
on two principles, which are closely
related and complementary – contrast
and harmony. To apply these two, one
must know the basic concept first.
Analogous scheme means that colours
adjacent to each other on the colour
wheel can create great harmony. For
making contrast, the colour will gain
intensity if it is against a large field of
another colour. The value also changes
if a light colour is against a dark one.
For example, the wrapper of Reese’s
chocolate bar has three colours – yellow,
brown and orange – which belong to an
analogous colour scheme. With orange
dominating the wrapper, yellow and
brown complement the whole design
colour, making the design look richer.
Colour psychologySome psychologists have determined
associations with colours, stating that
certain colours have different meanings in
different categories. In American culture,
black and brown are related to chocolate.
Advertisements with brown colour tend
to sell everything. For example, brown
colour is popular in coffee advertisements.
Some categories are consistent – brown
for regular chocolate, white for white
chocolate and red to hint at a flavour such
as cherry or berry. Thus, appropriate use of
colour to represent the flavour of food is
vital to attract consumers’ attention, where
colour schemes account for a greater part.
Attractiveness is a simple concept,
but difficult to implement. Depending
on the product, the packaging must
match the colour scheme, shape and
size, etc. One also must consider where
on the retail shelf it would be placed.
Attractiveness is relative, but packaging
can be designed to reflect the common
taste and aesthetic sensibilities of
the majority.
A message is important in the overall
branding effort of a company. Every step
is important here, from logo placement,
to the type as well as font used for the
type. The product packaging must convey
the cohesiveness that matches one’s other
marketing assets such as catalogs, website
and letterhead. If the product needs to
be explained to the consumer easily and
quickly, it must be done effectively as a
company competes with other products
on the shelf for consumer ‘eye’ time.
A visual treatProduct visibility refers to the ability
to actually see the product itself. If this
is possible and fits with the product,
consumers must be able to see the actual
product instead of just a product image
on the packaging. By seeing the actual
product, the consumer can envision
themselves using the product, which
increases the likelihood of a purchase.
Barkha Dattani is
Managing Director at
Barkha’s Brand Clinic.
Email: barkha@
barkhasbrandclinic.com
AUTOMATION TRENDS: Robot ics for FSS machines
60 Modern Packaging & Design January-February 2013
EnsuringEnsuringreducing wastagereducing wastage
precision and
Robotic solutions are making a strong impact in the design of new packaging machines. The trend is driven, in part, by expiring patents for the mechanical design of Delta robots, which has created a marketplace opportunity for suppliers. Anwesh Koley delves into the recent technologies in FSS machines for packaging to enhance productivity and reduce wastage.
Robotic technology was once
a lesser known and expensive
technology that provided
limited special purpose use
as welders or parts stackers. These days,
robotic advances bring these devices into
widespread use in a host of packaging
applications. In many cases, robots
combined with machines can create
automated production lines.
For many machine builders, modern
robots are still a tool, like a press or an
injection moulding machine. And, because
robots have progressed to the point where
use and integration is much simpler, vast
opportunities open up for use in factory
automation, especially for packaging. Of
particular interest is production lines
where robots are tightly integrated with
machines to create a highly automated
system that eliminates intermediate
material handling tasks.
With the increasing advancements in
robotic solutions for packaging, Filling,
Sealing and Strapping (FSS) machines
have caught up with the industry
requirements. A primary challenge is
engineers who are used to programming
in a robotic language because it is the
way they have done it for years. Debdeep
Kole, Director, Koley Converting
Machinery Pvt Ltd, says, “It has become
imperative to ensure increased cycle times
during filling and also reduce wastage of
material as the current competition in
the market does not allow much scope
for errors.”
Requirement for roboticsRobotic technology helps in sorting,
grading, weighing and inspecting
products while verifying and adjusting
product weight or measurement to meet
specifications. It monitors machine
operations to ensure quality and
conformity of filled or packaged products
to standards. From the safety point of
view, it supervises the production line,
keeps a track of problems such as pile-
ups, jams or glue not sticking properly. It
attaches identification labels to finished
packaged items, cuts stencils and stencil
information on containers, such as lot
numbers or shipping destinations.
Stocking and sorting products for
packaging or filling machine operation
also become easier with robotics. “It
replenishes packaging supplies, such as
wrapping paper, plastic sheet, boxes,
cartons, glue, ink or labels. Package the
60 Modern Packaging & Design January-February 2013
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Robot ics for FSS machines
product in the form in which it will be
sent out, for example, filling bags with
flour from a chute or spout,” adds Kole.
Understanding the technologyWhile advanced robotic solutions
in FSS machines have taken up in a
big way in European countries, it
is important to understand the technical
requirements of such applications
to avoid duplication of work and
wastage. The initial challenge lies in
integrating embedded robotic control
into the machine, which is compatible.
Software integration is the key obstacle
and it represents the primary difference
between the offerings of various
vendors. The kind of language that the
supplier provides for robotic
programming also plays an important
role. It is a choice and a completely new
toolset. This is where control vendors
are competing and providing different
solutions.
Some vendors embed the robotic
language into their software scheme. This
presents a challenge for how to interface
between the robotics subsystem and other
motions of the machine. This ensures
that filling machines operate exactly
according to the specific requirements
of the container, thus reducing manual
inspection. There is rapid growth in
robotic primary and secondary packaging
applications as opposed to the more
traditional standalone articulated robots
with big footprints doing palletising
and case packing. “A major trend is
the packaging OEMs either designing
their own arms, or using ours within
a packaging machine frame, along
with a robotic software library to do
the kinematics and control the rest of
the machine from a single programme
running on a single processor,” adds Kole.
Robotics in FSS machines for packaging is
less about repetitive tasks and more about
controlling space and controlling product.
A robot is a simple way to accomplish
these complex and dynamic tasks.
Line controller integrationBy integrating control of the robot into
the main line controller, engineers can
use common hardware and programming
tools, provide a much higher degree of
robot integration and provide higher
system performance than when a
dedicated purpose robot controller is
used. Advantages include common servo
drives and motors, common control
system hardware and common vision
and safety solutions, a single application
programme based on one or more of the
standard programming languages and a
common user interface with customised
robot control screens and integrated
recipe management.
Increased use of robotics in
packaging is driven by users looking for
more flexible lines and quicker product
changeover times with the ability to
run a broader range of products on
a common line. “Robots offer more
configurable mechanical solutions than
fixed automation for packaging. Simple
recipe changes can change the type of
product. A Delta robot, for example,
picks and places rather easily compared
to a fixed mechanical actuator. The
system is fully programmable and it is
easier to handle multiple product types
on the same line,” says Kole.
The impact of more robotics in
packaging machine design is driving
the performance of machines, quicker
product changeover and designs that
result in more flexible machines that
handle a broader range of products.
Users can select new recipe data
at the operator interface and
automatically the machine configures
itself for the new product, eliminating
the need for costly manual changeover.
Access to production information
is improved, along with collection of
more data for analysing the performance
of the machine and monitoring
production.
The approach uses less fixed
automation and is totally flexible. When
a new recipe is selected, the machine
including the robot automatically
reconfigures itself for the new product.
With the robot operated by the line
control, it is much easier to manage
that recipe information and the single
control system also makes it easier to
achieve FDA validation than with a
separate control system.
The road ahead for robotics in packagingPrecision is one area where India has
shown rapid progress, through the sheer
quality and number of professionals
generated every year with an eye
for quality and receptivity towards
innovation in the packaging sector.
Several MNCs have their global
packaging development teams based
in India, and domestic companies
need to abide by the stringent quality
norms prevalent globally regarding
accurate filling and sealing technology
without wastage. The end result will
provide no-compromise solutions from
Indian FSS machinery manufacturers,
which will benchmark international
standards.
Email: [email protected]
Modern Packaging & Design January-February 2013 61
Debdeep KoleDirector, Koley Converting Machinery Pvt Ltd
A major trend is the packaging OEMs either designing their own arms, or using ours within a packaging machine frame, along with a robotic software library to do the kinematics and control the rest of the machine from a single programme running on a single processor.
ENERGY MANAGEMENT: Metal packaging
62 Modern Packaging & Design January-February 2013
T he metal packaging market
worldwide is making rapid
strides because of its shelf
appeal, design aspects,
durability, handling and distribution
ease and above all eco friendliness.
Recently, Visiongain, a UK-based
company, has come out with a
comprehensive report (2011-2021) on
the global metal packaging market.
According to the report, global value
of the metal packaging market will
reach $165.4 billion by 2021 as demand
continues to grow in emerging markets
such as India. Further, metal packaging
market leaders in India are increasingly
producing a plethora of products to
meet growing demands, such as single-
serve, aesthetically pleasing, convenient,
re-sealable and most importantly
recyclable and sustainable metal
packaging.
Darshan R Shah, Director, Gujarat
Tin Manufacturing Company, notes,
“The use of metal packaging has various
advantages. First, it has a longer shelf-
life as compared to plastic and paper
packaging. Second, it is environment-
friendly and can be disposed and recycled
easily. Thus, as awareness about eco-
friendly and sustainable products grow,
people will divert to metal packaging, as
it is an easily recyclable product.”
Recycling to conserve energyToday, recycling has become a definite
necessity in our society as it has a direct
impact on the environment, our well
being and that of the future generations.
Metal cans are recyclable, which not
only help save energy but also natural
resources while reducing the amount of
wastes we send to landfill. The high
intrinsic value of used metal packaging
such as food and drink cans and foil trays
is a key incentive and major economic
impetus for increasing recycling, adding
significant value to kerbside collections.
Moreover, the endless recyclability
of metal packaging makes it a valuable
resource for industry, and the recycling
process itself delivers significant
environmental and economic benefits.
Every time metal is recycled, it cuts the
carbon footprint of the next product
made, so the benefits keep adding up.
Metal has the best recovery and
recycling rates among all key competing
packaging materials and is improving
year on year. Metal can be recycled an
infinite number of times without loss of
its essential properties. Metal packaging
collection for recycling is simple and
cost effective. Each year the metal
packaging industry does more with less.
Recycling saves 70 per cent of the energy
required for the production of steel from
raw materials and 95 per cent of the
energy required for primary aluminium
production. Aluminium and iron are the
3rd and 4th most abundant elements in
the earth’s crust. About 75 per cent of Courtesy: Plastic Ingenuity Inc
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etal
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Saving energy through
RECYCLINGThe demand for metal packaging is growing in the country owing to a number of factors; the major one being the high recyclability of metal packaging. Metal packaging whether made from steel or aluminium, fulfils all the aspects of sustainability. Thus, the industries and customers are increasingly focussing on metal packaging these days. Avani Jain highlights the benefits offered by metal packaging and how it helps in saving energy through recycling.
Metal packaging
Modern Packaging & Design January-February 2013 63
all primary aluminium is still in use and
available through recycling; 19 billion
tonne of steel is still in use and available
through recycling. High recycling rates
contribute significantly to the efficient
and economic use of primary materials,
thus further enhancing the long-term
viability of metal.
Benefits of recycling steelIt is important to note that steel
packaging is 100 per cent recyclable.
Steel is a monomaterial and therefore
easy to recycle. Since steel is magnetic, it
can be easily recovered from all efficient
waste streams. There is no need for
separate waste collection, so recycling
is easier. Even if steel packaging ends
up being incinerated, the steel can be
recovered from the bottom ash.
Recycling of steel saves resources
(iron ore, coal and limestone) and
reduces CO2 emissions. Each item of
recycled steel packaging saves over one
and a half times its weight in CO2.
In fact recycling 1 tonne of steel cans
save 1.5 tonne of iron ore, 0.5 tonne of
coking coal, 1.3 tonne of mining waste
and 1800 kg of CO2 emissions. Overall,
steel packaging recycling saves 4 million
tonne of CO2 each year. Moreover,
using recycled steel to make new steel
saves energy and resources.
Further, steel is a permanent
material that can be infinitely recycled
without any loss of quality. When
melted steel can be reused for a variety
of applications, thanks to its closed
material, open product loop properties.
Steel is recycled and can be used in cars,
trains, buildings, packaging etc.
Life Cycle Analysis (LCA) of tinplateTalking about tinplate in particular,
then LCA consider the entire life cycle
of tinplate, from cradle to grave, and
showed significant environmental gains.
Recycling of tinplate brings 30 per cent
energy savings and 42 per cent less CO2
emissions.
Growth opportunitiesMetal packaging offers highest shelf
life and barrier properties to oxygen
and moisture. Further, it is tamper-
proof, leak-proof, stackable, eco-friendly,
long shelf stable, ie can be stored in
ambient temperatures and there is no
cold chain required, possesses excellent
printability and shape ability, and above
all, it is recycleable. Considering these
advantages offered by metal packaging,
it would be beneficial if this industry
grows in India as it would definitely
play an important role in providing new
horizons and defining the sustainable
future of the packaging industry in
the country.
Moiz Chunawala, Director, Deccan
Cans & Printers Pvt Ltd, says, “With
the global pressure on India to
strengthen its environmental laws, the
government has started taking initiatives
for promoting more environment-
friendly products and metal packaging
falls in that area. Even consumers are
becoming conscious and prefer products
that are environment-friendly and easily
recyclable.”
He adds further, “Although the
growth of metal packaging industry
seems slow today, it is a sustainable
growth that will last long and the future
of the industry looks bright.”
Brighter energy saving prospects aheadSince India is a potential market,
competition is bound to grow over
the years among various packaging
materials. The preference will be
governed by myriad factors such as
convenience, eco-friendliness and
recyclability. Shah notes, “The future
of the metal packaging industry looks
bright as the agro and food industries are
growing at a fast pace. These industries
account for the maximum share in
the metal packaging industry. Further,
if more actions are taken for banning
the usage of plastics, then it will
directly impact the metal packaging
industry as metal packaging is
highly recyclable and thus supports
sustainability.”
Email: [email protected]
Darshan R ShahDirector, Gujarat Tin Manufacturing Company
Moiz ChunawalaDirector, Deccan Cans & Printers Pvt Ltd
The use of metal packaging has various advantages. First, it has a longer shelf-life as compared to plastic and paper packaging. Second, it is environment-friendly and can be disposed and recycled easily.
With the global pressure on India to strengthen its environmental laws, the government has started taking initiatives for promoting more environment-friendly products and metal packaging falls in that area.
POLICIES & REGULATIONS : Thin-wal led packaging
64 Modern Packaging & Design January-February 2013
With the processed food segment growing at an alarming rate in the country, it is perhaps time one took a good look at its inherent packaging prototypes. Although the advent of thin-walled plastic packaging has begun in this segment, its quality in most cases is not up to a satisfactory mark. Sweta M Nair finds how introduction of certain regulations can do wonders for the native thin-walled plastic container segment.
The on-the-go lifestyle of many Indians has fuelled the consumption of processed food. In cases
where fresh food is scarce due to natural or man-made calamities, it is in fact the processed food items that take up a benevolent attitude. Keeping the contents of processed food fit for consumption is the key responsibility area of materials that are used in its primary packaging. Traditionally governed by glass and metal, plastic is slowly replacing these materials in the thin-walled packaging segment. Composed of open-top containers and lids, plastic not only drastically reduces weight but also offers design opportunities. Ideal for frozen foods, ready meals, processed meats etc, thin-walled plastic containers have risen
to the occasion as the preferred material as it complements the ‘use and throw’ requirement.
“The global demand for food containers is expected to increase by 3.8 per cent annually from 2011 to 2013, reaching $124 billion in 2013. In Asia and India, a stronger increase is expected, with growth opportunities on thin-walled packaging for the food industry trending at about 15 per cent for Asia (South East Asia specifically) and 12 per cent in India,” remarks James Ong, Borouge Marketing Manager, Moulding Marketing Centre. “This is the reason why we are increasing our Polyethylene (PE) and Polypropylene (PP) production at our third expansion phase in Ruwais, UAE with an additional capacity of 2.5 million tonne per year,” he adds.
Inherent advantagesLightweight and thinner gauges of plastic containers for processed food items are certainly attractive from a retail perspective. Extending the shelf-life without harming the consumption of food items is a factor that works in favour of thin-walled containers. “When it comes to packaging, plastics is preferred over other materials as it is lightweight and universally accepted for processed food. However, the quality of these containers is where the focus gets digressed, as sometimes containers do not even meet the required standards,” informs Jatin Ved, Director, Sarvodaya Company. Faster cycle times, improved processes and better aesthetics with in-mold labelling are other factors that this type of packaging brings to the
Reinforcing food safety guidelines in India C
ourt
esy:
Bor
ouge
Thin-wal led packaging
Modern Packaging & Design January-February 2013 65
James OngBorouge Marketing Manager, Moulding Marketing Centre
Jatin VedDirector, Sarvodaya Company
In Asia and India, a stronger increase is expected, with growth opportunities on thin-walled packaging for the food industry trending about 15 per cent for Asia (South East Asia specifi cally) and 12 per cent in India.
When it comes to packaging, plastics is preferred over other materials as it is light-weight and universally accepted for processed food. However, the quality of these containers is where the focus gets digressed, as sometimes containers do not even meet the required standards.
table. In case transparency is required such containers are much better suited than traditional metal opaque cans as consumers prefer seeing through the packaging to verify the freshness of a product before purchasing it. Additionally, thin-walled plastic packaging extends properties of being shatter-resistant, tamper-proof and microwaveable.
In the light of such advantages, the potential of this segment is clearly evident. However, emphasis is being laid on the type of materials used for construction. “These types of containers and all other types of packaging that is intended to come in contact with food are regulated to national or regional standards. As such, the regulations are not global, but many countries have based their food packaging legislation on the Food and Drug Administration (FDA) agency in USA or the legislation in the European Union. These regulations discuss which substances are allowed to be put in contact with food, how to measure them, and defines the concentrations that are considered safe, depending on food type and usage of the packaging. Baby bottles are thick-walled transparent containers made from polycarbonate. But BPA has been a concern for packaging. As a response to these concerns, the industry is moving to other types of plastic, such as PE and PP which is inherently free of BPA,” says Ong. Thus, from a consumer and environmental perspective, containers made from PP do not impart taste or odour to the packaged product and are completely recyclable.
Government interventionSome countries have regulations on the use of packaging materials, and the use of thin-walled plastic packaging would also need to be regulated. “With a global paradigm shift towards preferring thin-walled containers, I believe the introduction of regulations in this segment is not far behind in India. It has been applied in other countries so it is soon going to be introduced here as well. I see a great potential for OMV’s technology in the market. Moreover, with the market developing, it is a good opportunity to
reap the ‘first mover’ advantage,” reveals Kent T Johansson, President, OMV-USA Inc.
Further highlighting areas in thin-walled containers that need regulations, Johansson adds, “From its very inception, these containers need to be contamination-free. Limiting human contact at the production stage could take care of this. A regulation on hygiene is where our fully automated machinery can comply. Recyclability is another area, so the use of PP could be encouraged. Regulations on energy savings is another important domain. To achieve this, our machinery from consuming 1.4 kilo watt for 1 kg of finished products, now consumes only 0.9 kilo watt for the same quantity. Probably in the coming years we will be able to further reduce the energy consumption drastically.”
In accordance with regulations on materials, Ved believes even converters have an equally important social role to play. He says, “Regardless of size, companies that are involved in any aspect of the food chain and want to implement systems that consistently provide safe products should get adequate certifications. For instance, getting an ISO 22000:2005 certification should become a regulation as this will ensure the production of safe containers.”
A consensusFrom material selection to production to getting placed on retail shelves, thin-walled containers must ensure and protect its contents at all stages. Regulations at each and every step of the value chain could ensure the enhanced use of such packaging, thereby economically augmenting the growth of a segment. The only critical challenge that appears here is finding an efficient way of disposing these used containers. Bringing in regulations that complete the circle is crucial as then every entity can reap benefits of a systematic system. Regulations might not be far behind, but developing the attitude to welcome change is what might become a hindrance when implementation begins.
Email: [email protected]
STRATEGY: Packaging industr y
66 Modern Packaging & Design January-February 2013
FLEXIBLE PACKAGINGFLEXIBLE PACKAGING
The Indian packaging industry is one of the fast growing industries in the country, influencing all industries
directly or indirectly. It has a growth rate of more than 15 per cent per annum. This growth is expected to double in the coming years, as India’s per capita packaging consumption is less than the world average, thus offering substantial business opportunities to the Indian packaging industry. This industry has seen major changes in recent years and the major one being a shift from rigid to flexible packaging.
Flexible vs rigid The packaging industry can be broadly
divided into flexible and rigid packaging. The existing market for flexible packaging in India is estimated at about $ 2.8 billion and is growing by 14-15 per cent annually with a rapidly increasing demand for consumer packaged goods from India’s growing middle class. Key advantages of flexible packaging over rigid packaging include lightweight, small pack size, energy savings, ease of storage and transportation and convenient disposal.
Further, the utility of flexible packaging arises from properties of aroma retention, sealing and heat insulation, barriers against moisture and strength. The demand for small packs has also given impetus to the flexible pouch segment, which allows small quantity
packaging. Also, flexible bags are used for carrying bulk goods such as food grains and cement. Ease of printing has also made flexible packaging a tool for branding and display of retail goods.
Pavan Parikh, Director, Parikh Packaging Pvt Ltd, says, “Till three years back, rigid packaging constituted 60 per cent of the total marketshare and flexible packaging 40 per cent. But the trend is changing now and more people are moving towards flexible packaging owing to a number of reasons such as flexibility, ease of handling etc.”
Favourable LCA of flexible packagingOther than the benefits stated above, it is also observed that flexible packaging rates favourably as compared to rigid packaging when evaluated in this way. The life cycle attributes of flexible packaging demonstrates many advantages across numerous packaging applications and alternatives.
The Life Cycle Analysis (LCA) of flexible packaging shows that by using lightweight packaging, such as flexible pouches, companies can reduce the amount of fuel used and greenhouse gases emitted during transportation. It generates less waste, reducing landfill discards. Also, innovation and technology have enabled flexible packaging manufacturers to use fewer natural resources in their packaging.
In addition, lighterweight flexible packaging results in less transportation-related energy and fossil fuel consumption & environmental pollution. In fact, flexible packaging offers large energy savings per year in manufacturing and transportation. The potential for reducing actual petroleum use by reducing package weight in transport is impressive.
Inclining towardsInclining towards
With increasing number of modern trade outlets, growth of retail sector, changing customer expectations and behaviour, the packaging industry is constantly undergoing new trends and developments. One of the major developments in the recent years is a shift from rigid to flexible packaging owing to a number of reasons. Avani Jain highlights the reasons for this change and focusses on the benefits offered by flexible packaging.
Courtesy: BO Packaging
Packaging industr y
Modern Packaging & Design January-February 2013 67
Pavan ParikhDirector, Parikh Packaging Pvt Ltd
Till three years back, rigid packaging constituted 60 per cent of the total marketshare and fl exible packaging 40 per cent. But the trend is changing now and more people are moving towards fl exible packaging owing to a number of reasons such as fl exibility, ease of handling etc.
Avra MitraSenior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd
The demand for fl exible packaging is increasing among all segments of population. Due to various government schemes, which are enhancing the purchasing power of people, they are moving to buying from retail outlets and demand small sachets of oil & ghee, biscuit packets etc.
The LCA also states that recycling and reuse of flexible packaging can result in good amount of energy savings. Further, it is seen that in keeping with the environmental concerns, the flexible packaging industry has taken into account all aspects of the triple bottom line (financial, social and environmental) and each stage of a product’s lifecycle, including raw materials, production processes, transportation, functionality, end-of-use option and sustainability of the product being packed. Thus, it is obvious for the industry to shift towards flexible packaging and the growth of this market is imperative.
Booming flexible packaging marketGrowing use of flexible packaging can be gauged from changing packaging trends. Over the last ten years, conventional packaging materials such as glass, tin, plate, paper, aluminium and jute have been replaced with flexible packaging materials in several applications. Further, plastics dominate the flexible packaging market because of their properties. High-density Polyethylene (HDPE), Low-density Polyethylene (LDPE), Biaxially-oriented Polypropylene (BOPP) and Polyvinyl Chloride (PVC) are major materials used for flexible packaging.
Avra Mitra, Senior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd, says, “The demand for flexible packaging is increasing among all segments of population. Due to various government schemes, which are enhancing the purchasing power of people, they are moving to buying from retail outlets and demand small sachets of oil & ghee, biscuit packets etc. These sachets, pouches and packets are a part of flexible packaging. This is one of the factors indirectly driving the demand for flexible packaging in India.”
He adds, “The increasing disposable income of the rising middle class has increased the demand for flexible packaging. The growth of processed food industry has propelled the growth of the flexible packaging market in India. Another factor driving the growth is that the per capita consumption of flexible packaging is still lower in India as
compared to other countries such as the US. The per capita consumption of flexible packaging in India is approximately $ 10 as compared to developed countries where it is about $ 100.”
Overall, Food and Fast Moving Consumer Goods (FMCG) industries are the largest consumer of flexible packaging products. Food accounts for 38 per cent of the flexible packaging market. Other key user segments are beverages, pharmaceuticals, snacks and confectionery, dairy products and shopping bags. While departmental retail is a key driver of flexible packaging in the urban foods markets, rural demand is being generated because of unit packaging needs.
Opportunities aheadConsidering the current trends, ie, low per capita consumption of flexible packaging, consistent growth of the processed food industry and the fact that flexible packaging is the cheapest and convenient form of packaging, the demand for flexible packaging will definitely increase. Growth will continue to be in double digits. Further, with the entry of foreign direct investment in retail, the demand for flexible packaging will further increase.
Thus, flexible packaging proves its usefulness and value for business, consumers and environment & future generations as compared to rigid packaging. Innovations in flexible packaging have increased product protection and consumer convenience, enhanced retail shelf impact and improved manufacturing efficiencies, while ensuring lesser use of natural resources, reducing energy consumption & waste generation.
Promising futureAs per the study ‘The Flexible (Converted) Plastic Packaging Market 2012-2022’ by Visiongain, the global flexible plastic packaging market will reach a value of $ 137 billion in 2012, as the trend of convenience and low cost drives global demand. The flexible plastic packaging market will record strong growth over the next decade, with a significant portion of the growth derived from the emerging markets.
Email: [email protected]
TIPS & TRICKS: Tamper-proof packaging
68 Modern Packaging & Design January-February 2013
Security labelling is an essential tool to combat counterfeiting. Today, consumers are on the lookout for overt security labelling to ensure a genuine product purchase, while covert and forensic solutions deliver an extra layer of protection by ensuring product integrity from the producer to the user.
Labelling is an important aspect of pharmaceutical packaging security, and labelling & barcoding systems have emerged as potent tools to prevent counterfeiting and to ensure quality. Anwesh Koley looks into the various pointers which should be kept in mind to guarantee pharmaceutical products adhere to globally accepted standards.
Methods to ensure safety of pharmaceuticals
The pharmaceutical industry in India - a major producer and exporter of generic drugs - is quite complex, with guidelines
varying according to countries. The good news is that Indian regulatory bodies have been quick to adapt to standards
prevalent in global markets. While pharmaceutical companies were earlier required to comply with a few norms that were internationally accepted and followed, currently, each country insists on adhering to quality certifications pursued by them individually. This
has mandated the requirement for stringent security norms, which are not only internationally honoured but also provide safety solutions to companies and end users.
With inputs from Avery Dennison
Email: [email protected]
Semi-covert solutions provide options with near-hidden features including ultravoilet applications and micro-text. Solutions are durable and augmented for greater protection against imitation. To combat theft, anti-tampering and anti-theft labels and seals that are destroyed or change in appearance (leaving ‘void’ message) upon tamper attempts are also available.
The Global Track & Trace programme can offer focussed data management with easy availability of information 24/7 through the Internet. Blending complete label logistics with improved stock control and product identification and authentication by field investigators, this solution delivers total ease of tracking shipment and orders throughout the supply chain.
Security labels incorporate a complex range of features to ensure the authenticity of products. Overt security features include holograms, watermarks and visible threads in the label adhesive. Avery Dennison security solutions carry more than 25 standard 2D–3D holograms, and brand owners can create and register their own designs.
Added security solutions usually require the use of a viewing device to validate authenticity. The solution’s hidden detectable features include a variety of taggants (special readers needed) and chemical additives/colourants. Infrared taggants are special additives that can be mixed into the adhesive. When exposed to a special lamp, adhesive discoloration occurs as proof of authenticity.
R a d i o Fr e q u e n c y Identification (RFID) helps gain greater product-level authentication beyond techniques of optical security. More sophisticated than barcodes, RFID solutions can be encoded with large amounts of variable information, giving greater control in identifying and tracking products. They also offer increased memory capacity, are cost-effective and reduce risk for error.
Following are some tips to make your packaging tamper-proof:
PROJECTS
Modern Packaging & Design January-February 2013 69
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.
Automatic labelling machinesInterlabels Industries Pvt Ltd
Project typeNew facility
Project newsInterlabels Industries Pvt Ltd is
planning to set up a project at Thane,
Maharashtra. The project involves
manufacturing of automatic labelling
machines.
Project locationThane, Maharashtra
Project costNA
Implementation stagePlanning
Contact details:
Interlabels Industries Pvt. Ltd
110, Ravi Industrial Estate
Off Mahakali Caves Road
Andheri (E)
Mumbai, Maharashtra
Tel: 022-26873939
Website: www.interlabels.com
Biaxially-Oriented Polypropylene (BOPP) film/tapeVraj Integrated Textile Park Ltd
Project typeNew facility
Project newsVraj Integrated Textile Park Ltd is
planning to set up a new polymers
project at Kheda, Gujarat. The project
involves manufacturing of BOPP
film/tape.
Project locationKheda, Gujarat
Project costNA
Implementation stagePlanning
Contact details:
Vraj Integrated Textile Park Limited
Chiripal House
Shivranjani Cross Road, Satellite
Ahmedabad - 380015
Tel: 079-26734660/2/3
Fax: 079-26768656
Email: [email protected]
BOPET filmsTirupati Balaji Polymers Pvt Ltd
Project typeNew facility
Project newsTirupati Balaji Polymers Pvt Ltd is
planning to set up a new polymers project
at Surat, Gujarat. The project involves
manufacturing of BOPET films.
Project locationSurat, Gujarat
Project costNA
Implementation stagePlanning
Contact details:
Tirupati Balaji Polymers Pvt Ltd
Shop No.5, Shantiba Complex
Near Tapshi Soc
Varachha Road, Surat
Gujarat – 395006
Tel: 0261-2548478/9825199594
Email: [email protected]
Multi-layer filmParakh Agro Industries Ltd
Project typeNew facility
Project newsParakh Agro Industries Ltd is planning
to set up a new polymers project at
Pune, Maharashtra. The project involves
manufacturing of multi-layer film.
Project locationPune, Maharashtra
Project costNA
Implementation stagePlanning
Contact details:
Parakh Agro Industries Ltd
Parakh House, 1
Market Yard, Pune 411 037
Tel: 020-24261733
Fax: 020-24263211
Email: [email protected]
Website: www.parakhagro.com
Woven sack bagsCrescent Innovative Packaging Pvt Ltd
Project typeNew facility
Project newsCrescent Innovative Packaging Pvt Ltd is
planning to set up project at Vadodara in
Gujarat. The project involves manufacture
of woven sack bags.
Project locationVadodara, Gujarat
Project costNA
Implementation stagePlanning
Contact details:
Crescent Innovative Packaging Pvt Ltd
Windsor, 2nd Floor
CST Road
Kalina
Santa Cruz (East)
Mumbai - 400 098
Tel: 022-67033555 (Board)
Fax: 022-67033556
Email: [email protected]
Website: www.crescentindia.com
Information courtesy: Tendersinfo.com
1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India
Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]
Latest Popular Tenders brought to you by www.tendersinfo.com
TENDERS
70 Modern Packaging & Design January-February 2013
Latest Popular Tenders brought to you by www.tendersinfo.com
Liquid filling machine Org : Department of Health Central Supply
Chain Management Directorate
TRN : 13830897
Desc : Purchase of 3 x Liquid Filling
Machine Semi Automatic
BOD : 23 Jan, 2013
Loc : South Africa
BT : Global (ICB)
Paper bagsOrg : Sav. No S.R.L. Servizi Ambientali
Veneto Nord Orientale
TRN : 13990070
Desc : Supply of paper bags
BOD : 29 Jan, 2013
Loc : Italy
BT : Global (ICB)
Polypropylene bagsOrg : Punjab State Cooperative Supply and
Marketing Federation Limited (MARKFED)
TRN : 13895499
Desc : Supply of polypropylene bags for filling of
cattlefeed for Kapurthala plant
BOD : 30 Jan, 2013
Loc : Kapurthala, Punjab
BT : Domestic (NCB)
Packing box Org : Ordnance Factory Board
TRN : 13990444
Desc : Supply of four type of packing box
BOD : 30 Jan, 2013
Loc : Nagpur, Maharashtra
BT : Domestic (NCB)
Laminating supplies Org : City of Chicago
TRN : 13966649
Desc : Provision of Laminating Supplies
BOD : 30 Jan, 2013
Loc : United States
BT : Global (ICB)
Products for packaging and handling Org : Mindef/Ema/Sca/Pfaf-Ce/Bap
TRN : 13912839
Desc : Supply and delivery of products for
packaging and handling (packaging)
BOD : 31 Jan, 2013
Loc : France
BT : Global (ICB)
Polythene waste and refuse sacks and bags Org : R Communauté DAgglomération
De LAéroport Du Bourget - Caab
TRN : 13856634
Desc : Supply of polythene waste and
refuse sacks and bags
BOD : 31 Jan, 2013
Loc : France
BT : Global (ICB)
Plastic trash bags Org : Fachstelle Beschaffungswesen Stadt Bern
TRN : 13910858
Desc : Supply of plastic trash bags
BOD : 1 Feb, 2013
Loc : Switzerland
BT : Global (ICB)
Disposable catering supplies Org : Region Syddanmark
TRN : 10663082
Desc : Purchase of disposable tableware, disposable
household items, plastic and paper bags
for household use and for disposal of waste and
capsules and vomit bags
BOD : 21 Feb, 2013
Loc : Denmark
BT : Global (ICB)
Information courtesy: Tendersinfo.com
1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India
Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]
Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type.
EVENT LIST
Modern Packaging & Design January-February 2013 71
Food Style Expo 2013Food Style Expo 2013, will take place in
Chennai, India, for three consecutive days.
In this trade show, prime importance will
be given to the latest food items and food
packaging equipments and materials. It
will provide a holistic view into the food
and beverages industry other than its
evident focus on packaging; January 4-6,
2013; at Chennai, India
For details contact:
Sri Sathya Sai Book Shop
Sri Sathya Sai Trust
Sundaram - Sri Sathya Sai Baba Ashram
No. 7, Sundaram Salai, R.A. Puram
Chennai – 600021
Tel: 044 – 24346255
Email: [email protected]
Website: http://tradeshows.tradeindia.com/
food-style-expo2013
Innovasia 2013 An excellent platform to build business,
Innovasia 2013 falls under the umbrella
of Vibrant Gujarat. The event aspires to
highlight current technologies to combat
current and future hurdles in fields
of agriculture, production industries,
infrastructure, energy, healthcare, IT, media
and applied sciences; January 8-13, 2013; at
Mahatma Mandir, Gandhinagar, Gujarat
For details contact:
Sunil Shah
Global Innovation Center
All Gujarat Innovation Society
402, Sheel Building, 4, Mayur Colony
Mithakhali, Navrangpura
Ahmedabad – 380009
Mob: 9978904476
Email: [email protected]
India International Packaging & Labeling Expo BaddiIndia International Packaging & Labeling
Expo Baddi is a well recognised leading
packaging, printing and labelling show
dedicated to showcasing the best and
advanced technology-aided packaging
aids. The show will prove to be effective
for professionals working in this sector;
January 18-20 2013; at Hotel Gianz,
Baddi, Himachal Pradesh
For details contact:
Harish Arora
Paramount Exhibitors
# 679, Phase 7, S. A. S. Nagar
Mohali, Punjab
Tel: 0172-2274801/2274802
Fax: 0172-2274803
Website: www.paramountexhibitors.com/
aboutus.html
Indiapack 2013This event has emerged as a brand name in
the Indian packaging industry. Recognising
that new trends and developments are
essential for the growth of the industry,
this event will offer a wide platform for
showcasing innovations in packaging
materials, machinery & other allied
services; January 28-30, 2013; at Bombay
Exhibition Centre, Mumbai
For details contact:
Shekhar Amberkar
Indian Institute of Packaging
Plot E-2, MIDC Area
Andheri (East),
Mumbai - 400093
Tel: 022-28219803 (Ext. 307)
Fax: 022-28375302
Email: [email protected]
Website: www.indiapack.org
India International Packaging & Labeling Expo RudrapurIndia International Packaging &
Labeling Expo Rudrapur is an event
organized exclusively for the household
consumer sector as this show exhibits
the best solution for packaging,
processing and labelling of consumable
items. The exhibition will showcase
the updated and customised range of
packaging, processing, measuring and
labelling equipments and solutions
which will surely impress the attendees;
February 8-10, 2013; at Gandhi Maidan
Rudrapur
For details contact:
Corporate Office
C-84, Industrial Area- VII
Mohali (Chandigarh)-160055
Tel: 0172 - 4699 301-02
Mob: 09814211848
Fax: 0172 - 4699303
Email: [email protected]
Website: www.packaginglabelingexpo.com
National
India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment
For details contact:Network18 Media & Investments Ltd
Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028 Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected] • Web: www.engg-expo.com
IndoreMadhya PradeshJan 11-14, 2013
HyderabadAndhra Pradesh
May 31-Jun 3, 2013
AurangabadMaharastra
Feb 22-25, 2013
EVENT LIST
72 Modern Packaging & Design January-February 2013
NW Food Manufacturing & Packaging Expo and Conference The Northwest Food Manufacturing &
Packaging Expo is considered the largest
regional food processing expo in North
America. The event is held annually in
Portland and attracts almost 4,000 food
processing industry professionals from
across the country; January 14-16 2013;
Oregon Convention Center (OCC),
Portland, United States of America
For details contact:
Kurt Vetsch
Northwest Food Processors Association
8338 Ne Alderwood Road, Suite 160
Portland, Oregon, United States Of America
Tel: +(1)-(503)-3272200
Website: www.nwfpa.org/expo2013
IC Packaging Technology Expo IC Packaging Technology Expo is the
most significant exhibition specialised in
IC Final Manufacturing, (assembly, test
and packaging). ICP gathers all lines of
equipment, materials, manufacturing &
testing services for manufacturing of fast-
developing ICs such as SIPs, WCSPs,
BGAs, FCs etc; January 16-18, 2013;
Tokyo International Exhibition Center,
Tokyo, Japan
For details contact:
Reed Exhibitions Japan Limited
18F Shinjuku - Nomura Building
1-26-2 Nishishinjuku, Shinjuku, Tokyo, Japan
Tel: +(81)-(3)-33498501
Fax: +(81)-(3)-33498599
Website: www.icp-expo.jp/en
Upakovka/Upak Italia 2013 Packaging manufacturers in the Russian
Federation continue to invest in order to
meet the expectations of customers in such
sectors as food, confectionery, cosmetics
and pharmaceuticals. UPAKOVKA/UPAK
ITALIA is organized by Messe Düsseldorf
in conjunction with its Italian partner,
Centrexpo; January 29-February 2, 2013;
at Expocentre Moscow, Russia
For details contact:
Thomas Franken
D-40474 Düsseldorf
Stockumer Kirchstrasse 61
Tel: +49-211-45 60-7739
Email: [email protected]
Website: www.upakovka.messe-duesseldorf.de
Perfumes, Cosmetics & Design The 9th edition of PCD (Perfumes,
Cosmetics & Design) dedicated to
packaging innovation for perfumes
& cosmetics will bring together more
than 1400 participants from more than
thirty countries representing the leading
international brands and their packaging
suppliers. This edition will highlight the
latest developments in term of innovations
& sustainability; February 6-7, 2013; at
Paris Espace Champerret, Paris, France
For details contact:
Sylviane Robinet
Oriex
25, Rue Andre
Le Pre Saint-Gervais, France
Tel: +(33)-(01)-48918989
Fax: +(33)-(01)-48434994
Email: [email protected]
Website: www.pcd-congress.com
West Pack West Pack is the premier exhibition of
packaging and processing machinery,
materials and associated technology in
the US. This is an opportunity to present
the products and solutions live and feel
the new equipment and technology. This
three-day exhibition will serve you the
best of industry and will not only increase
the production graph but also strengthen
your pocket as well by reducing the cost of
packing material; February 12-14, 2013; at
Anaheim Convention Center, California,
United States of America
For details contact:
UBM Canon
2901 28th Street, Suite 100
Santa Monica, CA 90405
United States of America
Tel: 310-445-4200
Email: [email protected]
Website: www.canontradeshows.com/expo/
wpack13
Pharmapack Europe Pharmapack Europe is an international
conference and exhibition dedicated to
innovation in pharmaceutical packaging
and drug delivery system. It is the place
to meet manufacturers and suppliers of
medical devices, packaging, and production
equipment; February 13-14, 2013; at
Grande Halle de La Villette, Paris, France
For details contact:
UBM Canon
2901 28th Street, Suite 100
Santa Monica, CA 90405
Tel: 310-445-4200
Fax: 310-445-4299
Email: [email protected]
Website: www.pharmapack.fr/en/
Sino Pack Sino Pack is the premier exhibition of
packaging and processing machinery,
materials and associated technology in
China. Exhibition area is expected to reach
40,000 sq m with 500 exhibitors exhibiting.
In recent years, it has become the largest
professional and international packaging
trade fair in China; March 4-6, 2013; at
Area A, China Import & Export Fair
Complex, Guangzhou, PR China
For details contact:
Adsale Exhibition Services Limited
6th Floor, 321 Java Road North Point
Hong Kong, China (Hong Kong S.A.R.)
Tel: +852-2-8118897, Fax: +852-2-5165024
Email: www.chinasinopack.com/GPAC13/
Main/lang-eng/Information.aspx
International
The information published in this section is as per the details
furnished by the respective organiser. In any case, it does not
represent the views of Business Insights •Technologies•Opportunities
EVENT REPORT: Labelexpo India 2012
Modern Packaging & Design January-February 2013 73
Anwesh Koley
Labelexpo India is the largest
event for the label, product
decoration, web printing and
converting industry in South
Asia. Held every two years, the show’s
sixth edition took place in Pragati Maidan,
New Delhi, from October 29, 2012, to
November 1, 2012. Aimed at label and
package printers/converters, brand owners
and label designers, the event proved to
be one of the best places to see the latest
advances in technology & materials.
A significant platform for new
product launches, Labelexpo India 2012
saw the unveiling of over 20 new presses
demonstrated live on the show floor.
Business was brisk across the show’s
four days with many exhibitors reporting
on-site sales.
Landmark in a decadeThis year’s event was the largest in its
ten year history with about 200 press
and material manufacturers participating
and included established market leaders
such as Avery Dennison, HP, Mark Andy
and Nilpeter. Color-Dec, Fujifilm Sericol,
Heraeus Amba, Jung Chang Machinery,
Mastercorp, Mimaki, Rheintacho and
Webtech were exhibiting for the first time.
There has also been a significant increase
in international exhibitors with more
manufacturers than ever before from the
West and Middle-East, including Anoop
Plastic and Taghleef Industries.
The event attracted about 8,049
visitors adding a 33 per cent to its growth
as compared to FY 2010 with a total of
6,054 visitors. Since its inception in 2002,
Labelexpo India 2012 has featured over
200 local and international exhibitors,
including 49 first time participants;
up from just over 150 in 2010. The
organisers also reported that 53 per cent
of exhibitors had already confirmed their
participation at Labelexpo India 2014
before the current show closed.
The event was all about the show
floor and visitors were allowed to get
up close to the machinery and materials.
With over 20 live working presses being
demonstrated at the show by companies
including Gallus, Mimaki and Omet,
attendees were well placed to make
informed choices.
Platform for innovationsThe growth of the Indian middle class is
having a long-term impact on packaging
markets and the demand for packaged
goods. These developments, in turn, are
boosting demand for high-quality labels
and local manufacturing facilities. Samir
Patkar, Managing Director, Gallus India
Pvt Ltd, said, “Exhibiting for the third
time at Labelexpo India, we want to
not only showcase our innovation and
technology but also our commitment as
a dedicated company with a new Indian
organisation.”
The advantage of having global events
such as the Labelexpo is the rapid adoption
of a sustainable production procedure
which provides higher levels of security
and gives back to the environment as well.
Maarten Hummelen, Marketing Director,
GSE Dispensing, said, “The high level of
competition, volatile raw materials prices
and shorter production runs make the
search for added value more acute than
ever. Packaging print converters must adopt
a lean management philosophy to combat
these challenges. Our aim is to bring this
message to the table at Labelexpo India
and share our thoughts with the Indian
label printing community.”
A futuristic initiativeIndia is on the verge of significant
developments in food packaging, labelling
and other forms of package printing that
will increase demand for higher speeds,
greater productivity and more robust
equipment. Principles followed by global
companies today in helping their customers
become more successful also apply to
India. David Ho, General Manager, Asia
Pacific, Martin Automatic, said, “We look
forward to sharing our knowledge about
and expertise in the different market
segments, multi-substrate performance
and the appropriate application of
technologies with converters and printers
attending Labelexpo India.”
Exhibitors emphasised how local
support, training facilities, human resource
and innovative products were crucial in
offering a competitive advantage.
Email: [email protected]
Setting standards for path-breaking labelling solutionsSetting standards for path-breaking labelling solutionsThe future of India’s label industry is undeniably strong with many opportunities as label and package printing converters spend wisely on top quality machines, materials and ancillaries. With new prospects emerging for label and packaging printers and a growing interest in digital technologies, events like Labelexpo India 2012 provided an exciting and interactive platform to explore lucrative business opportunities.
Participants at the show Printing press at Labelexpo India 2012 Visitors at the stalls
EVENT REPORT: Internat ional PackTech India 2012
74 Modern Packaging & Design January-February 2013
Sweta Nair
From being considered as a mere
add-on to cost, packaging is
being recognised as an isolated
activity. Shouldering and
extending this belief beyond industry
horizons was the trade fair duo, namely
International PackTech India and drink
technology India that were organised by
Messe Düsseldorf and Messe Munchen
GmbH respectively, during November
6-8, 2012, at the Bombay Exhibition
Centre.
A subsidiary of interpack, the
International PackTech India 2012 was
supported by the Ministry of Micro,
Small and Medium enterprises, VDMA
(Verband Deutscher Maschinen- und
Anlagenbau - German Engineering
Federation), Institute of Packaging
Machinery Manufacturers of India
(IPMMI) and Indian Flexible Packaging
& Folding Carton Manufacturers
Association (IFCA).
A numerical perspectiveThe three-day fairs received
approximately 7,500 trade visitors,
which is a substantial increase of 25 per
cent from its last 2010 edition. With
a 30 per cent overall increase in space,
International PackTech India and drink
technology India recorded figures of 20
and 40 per cent respectively. Trade fair
visitors got an overview of products and
services of more than 220 exhibitors.
Participating companies from more
than 20 countries were present at these
two fairs. Within the context of a joint
German exhibit, 17 renowned German
companies presented their products and
services. Acknowledging the presence
of German-made machines in the
fair, Rajesh Nath, Managing Director,
VDMA India, said, “Advantages provided
by German packaging machinery include
their immense flexibility of use. Besides,
they have low maintenance requirements,
higher reliability and low running costs.
Moreover, the German packaging industry
is realising the importance of India as a
strategic business hub as most companies
have set up manufacturing units in the
country. Besides, localisation is also
being taken a step forward as packaging
technologies for ethnic products are being
designed too.”
Special programmeA synchronised event, entitled
PACKTECH 2012 CONFERENCE,
organised by the IPMMI and IFCA, also
took place on November 7-8, 2012, in
the same venue. The conference revolving
around innovative packaging technologies
and solutions, labeling, coding, handling
and storage, received considerable support
from Messe Düsseldorf and Messe
Düsseldorf India Pvt Ltd.
With the next edition of the dual fairs
set to be held in Mumbai on September
25-27, 2014, the organisers aspire to
attract many more valuable synergies and
impressive participation figures.
Email: [email protected]
Decoding tomorrow’s trendsDecoding tomorrow’s trendsThe increased packaging consumption is directly influenced by the temperament of the economy. Required convenience, rising health awareness, enhancing brand visibility, etc are reasons contributing toward the growth of the packaging segment. A similar trajectory was voiced in the recently conducted International PackTech India and drink technology India.
EVENT REPORT: PackPlus 2012
Modern Packaging & Design January-February 2013 75
Anwesh Koley
PackPlus 2012 proved to be a
successful platform for packaging
machinery manufacturers and
auxiliary industries with the
event closing on a positive note recording
a footfall of 5213 visitors. Visitors arrived
from all parts of the country to witness
the large gamut of machines involved in
packaging, converting, processing and
supply chain. With over 200 exhibitors,
more than 50 product launches, over
100 running machines and several other
attractions, the show provided a global
business platform.
“PackPlus holds the reputation of
organising a quality show. The number of
visitors has never been a concern for us.
The show gave us focused customers who
knew what they wanted. We got serious
enquiries for our solutions and thus we
met our objectives,” said Hemant Desai
from Quadtech, an exhibitor at the show.
A launch pad for innovationsThere are about 600-700 packaging
machinery manufacturers, 95 per cent
of which are in the small and medium
sector located all over India. Imports of
packaging machinery in India are worth
$ 125 million. Kody Equipment, a regular
exhibitor at PackPlus, retaining its legacy
in attaining the best of the business at the
show, received six orders for its slitter-
rewinder machine on the third day of the
exhibition. “On the last day, before pack
up, we finalised one more deal,” said an
enthusiastic Lavkush Shukla from Kody
Equipments.
ACG PAM Pharma showcasing
FPC5, a high-speed wrapping machine
for products in fine seal packing, in
collaboration with Theegarten-Pactec,
got good response from the visitors. “We
received several queries and got to know
more about the industry demands,” said
Abhijit Bhattacharya, Head-Sales, ACG
PAM Pharma Technologies Pvt Ltd.
On the other hand, Bosch exhibited its
vertical form filling and sealing machine
at PackPlus 2012. Friedbert Klefenz,
President-Packaging Technology, Bosch,
arrived all the way from Germany to
attend the exhibition.
One of the most attractive booth
designs was from Ecobliss India. Staying
true to its line of business, the stand had a
huge pillar filled with plastics. The company
showcased its expertise in blister packaging.
“Blister and high visibility packaging
have proven to be the ideal, self-selling
packaging for producers and retailers and
are still gaining over box packaging. The
blister bubble shows the actual product and
protects it from damaging and tampering.
Combined with product information
printed on the blister card, blister packaging
is the perfect combination,” said AVPS
Chakravarthi, CEO and Managing Director,
Ecobliss India.
An interactive conclave for packagersThe International Packaging Conclave
organised on the second day of PackPlus
at Radisson Blu, Greater Noida, received
a good response with 110 attendees from
all parts of the country. Starting with
the key note address by Prof Ramani
Narayan, Distinguished Professor,
Michigan State University, the Conclave
proceeded towards the first panel
discussion on ‘Packaging Solutions:
Benefits of Integration & Collaboration
across the Value Chain’. The other
sessions delved deep into topics such
as ‘Future Demands on Automation for
Packaging - to which Open Technology
is the Answer’ and ‘Sustainability - the
Future Imperative: Approached & Case
Studies’. Concluding with the roundup
by Mahendra Patel, Chairman, Mamata
Machinery, the conclave summed up to
be a big success.
Sustaining the growth story“The successful closing of the 2012
edition of PackPlus with an overwhelming
response at the conclave has made us more
enthusiastic towards our next venture.
The PackPlus team is now gearing up
for its 2013 South edition. PackPlus
South scheduled from 5-8 July 2013 at
Hitex Exhibition Centre, Hyderabad,
will come together with CorruPack 2013
to be held in association with Andhra
Pradesh Corrugated Box Manufacturing
Association (APCMA),” said Neetu
Arora, Director, Print-Packaging.Com
Pvt Ltd, the organisers of the show.
Email: [email protected]
Rewriting success through innovationsRewriting success through innovationsThe packaging industry in India has been gearing up to international standards with a plethora of collaborations and technology-transfers over the past year. Tapping this booming market and bringing together manufacturers and customers for advanced packaging solutions, PackPlus 2012, held in Greater Noida, proved to be a successful ground for an interactive exchange of ideas and business generation.
Conclave in progress Registration in full swing Visitors galore!
REPORT: I ta l ian ideas in packaging
76 Modern Packaging & Design January-February 2013
The packaging industry in India is gearing up to a new level of innovations and the global beverage packaging industry is witnessing a trend towards more consumer-friendly packaging solutions. The incorporation of tamper-evident, anti-counterfeiting, anti-theft or track and trace technology into a product or package to prevent damage from brand attacks defines brand protection. Here is a glimpse of some of the latest ideas from Italy.
Anwesh Koley
Keeping in mind the
importance of technology
in India, Federmacchine
in cooperation with
UCIMA (Italian Packaging Machinery
Manufacturers Association) recently
organised a trade delegation to Italy
with delegates representing the wide
gamut of packaging industry in India.
The delegation was organised in active
collaboration with the local office of
Federmacchine (Italy – Project Machine
Italia in India 2012 – Rare Tech Projects
Pvt. Ltd – www.raretech.org).
The Indian delegation consisted of
eminent Indian packaging companies
such as Atra Pharmaceuticals Ltd,
United Spirits Ltd, Visa Drugs
& Pharmaceuticals Pvt Ltd, Taru
Innovations Consulting Pvt Ltd, Royal
Agro Green Foods Industries Pvt Ltd,
Marico India Ltd, VVF Group of
Companies, IPAMA, Shree Dhanwantri
Herbals, Gland Pharma Ltd, Anik
Industries Ltd, Cipla Ltd and M/s
Jubliant Life Science Ltd.
The itinerary involved a visit
to leading packaging, labelling and
barcoding companies which have etched
their niche in the Italian market and are
either willing to enter the Indian market
or want to consolidate their presence
in the Indian subcontinent. Here is a
snapshot of the companies visited.
Zanasi S.r.l.Zanasi Industrial Small Character
printing systems are continuous inkjet
coders which allow text to be printed
from 0.8 (0.032”) to 14 (0.55”) mm
height. Several types of production
information may be printed with these
systems: descriptive texts, production
dates, expiry/sell-by dates, batches,
barcodes and logos. These may cover a
vast number of different products and
packaging materials (primary packaging).
Such systems have been designed
to operate at a medium/high speed and
enable high quality printing on surfaces
that are flat, curved, even or uneven. The
sectors in which the systems may be
applied are limitless because a vast range of
Zanasi inks are used, which allow printing
on absorbent and non-absorbent surfaces.
Zanasi CIJ Systems are completely
designed and constructed on Zanasi
premises. They have a compact design and
the ability to operate without compressed
air. Through Zanasi cartridges, adding of
ink and makeup (additive) is fast, clean and
occurs without interrupting the printing.
Marchesini Group S.p.A.Marchesini Group is a leading supplier
of complete packaging lines and
machines. The uniqueness and reliability
of the Group’s products have raised it
to the leading position it now enjoys.
Marchesini Group produces complete
lines to handle the entire packaging
process, up and downstream, as well
as standalone automatic packaging
machines – both primary and secondary
– for the pharmaceutical and cosmetics
industries. For the production of liquid
drugs, the Group supplies a full range
of machines and complete lines for
processing vials and bottles, ampoules,
cartridges and disposable syringes, from
filling to palletising. Products for primary
packaging include linear or rotary
washing machines, blowing machines
and blowing tables, sterilising tunnels,
linear and rotary filling machines,
ampoule filling and sealing machines
and syringe filling/closing machines.
Marchesini lines have an outstanding
modular design and completeness.
Production engineering and designing for
each machine takes place at the headquarters
Converting unit at Zanasi
A platform for business exchange
I ta l ian ideas in packaging
Modern Packaging & Design January-February 2013 77
in Pianoro in close collaboration with
the customer. The machines are initially
produced at various Group locations
or at partner companies. They are then
forwarded to the central production facility
in Pianoro, where they are assembled into
complete lines to be shipped to customers
around the world. Because of their modular
design, Marchesini lines are able to adapt
to the layout of any environment (from
straight lines to a wide range of geometric
shapes), ensuring utmost flexibility.
Sacmi Imola S.C.Sacmi is a multinational group that
manufactures machines and complete
plants for the ceramics, packaging
(beverage and closures & containers), food
and plastics industries - markets in which
it is a recognised worldwide leader. The
strengths of both sides of the business
lie in the application of innovative
technology, the well-established position
the Group holds on international markets
and its commitment to research in order
to ensure consistent top quality and
service to the client.
The Sacmi Group has over 70
companies in 26 countries controlled
by the parent company in Imola via the
holding company HPS S.p.A. Because of
its far-reaching presence, 89 per cent of
Group sales come from exports. The Group
provides efficient assistance and services all
over the world thanks to its global network.
Comek S.r.l.Comek is composed of a technical staff
with over twenty years experience in
designing and manufacturing weighing,
wrapping and packaging automatic
systems. The core business of the company
is the production of vertical form fill seal
machine, linear and multihead weighers,
cups volumetric doser, auger filler and
pneumatic doser.
The realisation of plants in chips and
salty snacks, confectionery, dairy, fresh
vegetables, fresh and dried pasta, frozen
food, pet-food, powders, liquids and cream
& vacuum-packed products make Comek
one of the most highly skilled and reliable
companies in the international arena.
The high level of technology and
expertise of the company’s engineering
department allows design and produce
state-of-the-art machines and layouts of
complete systems. The exclusive use of 3D
design software allows the user to perform
simulations of dimensions, movements,
loads and deformations, as well as allowing
for the development of projects that are
innovative and customisable.
P.E. Labellers S.p.A.P.E. Labellers is a worldwide leader in
the labelling sector, with 80 per cent
of sales revenue coming from exports.
In the field since 1974, the company
is one of the main manufacturers of
automatic labelling machines that are
exported all over the world. P.E. boasts
of more than 7,000 rotary labellers and
more than 1,000 linear labellers installed
in the international market, with an
average turnover of € 40 million per
year. Supported by an after-sales service
group worldwide, P.E. Labellers S.p.A.
pays attention to customer requests and
suggestions and are therefore better able
to design customised technical solutions.
P.E. Labellers offers modular
labellers with the machine body perfectly
adjustable to connect interchangeable
labelling stations, with or without trolley,
giving total freedom to decide which
labelling stations to install.
IMA S.p.A.The IMA core business in the
pharmaceutical sector is managed by
IMA Pharma and its three highly
specialised divisions. The designers and
manufacturers of automatic processing
and packaging machinery believe in
innovation which starts with a long
process involving thorough research. To
preserve the integrity of pharmaceutical
research, IMA ensures the maximum level
of sterility and protection to the operator
and environment through specialised
enclosed and aseptic processing systems.
A holistic platform for business exchangeWhile the Indian labelling, barcoding
and the packaging industry has shown
commendable development over the
recent years, such interactions between
global companies and potential
customers enable awareness about latest
technologies and their applications across
spectrums. There is a need to encourage
international exchange of technology and
know-how to eliminate barriers which
arise due to geographical boundaries.
Email: [email protected]
Printing unit at ZanasiInside the Marchesini plant
BOOK REVIEW
78 Modern Packaging & Design January-February 2013
Adhesion and Adhesives Technology is sub-titled with the phrase ‘An Introduction’ which appears to be a little out of place as the book is a detailed treatise and suitable for researchers in the field.
The book has 13 chapters covering various aspects of adhesion. It is highly technical and will be useful when detailed work on the subject is undertaken. For an institution which deals with the basics of the subject, topics like ‘Theories of Adhesion’ with more descriptive details would be useful. However, it is a good reference book. The very fact the book is published as a 3rd edition indicates its acceptance.
Adhesion and Adhesives TechnologyAuthor : Alphonsus V Pocius Price : ` 13,115
Fundamentals of Packaging Technology is an excellent book. The very fact the book is published as a 4th edition indicates its acceptance.
The book has 20 chapters that cover various aspects of packaging technology. It is a compilation of data from various contributors. The book is highly lucid with excellent diagrams and explanations. The first chapter commences with the packaging perspective and gradually builds on the various concepts in the different chapters with functions, various materials, theories, packaging machinery and ends with the process of packaging development.
It is one of the must read books for the students of packaging technology. As one goes through the book, one can clearly understand the technology. This book can be recommended to all institutions. In fact, institutions should have multiple copies of this book as it could be in high demand by students and faculty.
In a nut shell, this volume has to have a definite place in the library of all institutions of technology.
Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging, Mumbai
Fundamentals of Packaging Technology Author : Walter Soroka, CPP Price : ` 14,227
Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email: [email protected]
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Modern Packaging & Design January-February 2013 83
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ATE Enterprises Pvt Ltd
Mumbai - Maharashtra
Tel: 022-66766100, Mob: 09321993209
Email: [email protected]
Pouch making machines A combination of centre
seal and three side seal
pouch making machine to
make centre seal, centre
seal with side gusset, two/
three side seal pouches,
agarbatti pouches with perforation, off centre, centre seal, pouches
with side flap insertion is offered. This multi-function pouch making
machine is used for making stand up pouches, zipper pouches and all
the above mentioned pouches. The machine converts laminated film
into empty pouches and is suitable for companies having their own
lamination and printing facilities.
Primo Pack Machines Pvt Ltd
Ahmedabad - Gujarat
Tel: 079-22841684
Email: [email protected]
Website: www.primopack.com
PRODUCTS
84 Modern Packaging & Design January-February 2013
Vertical label inserting machineThe model DSL-110 vertical label
inserting machine offers easy change
over of material reel to save time and
enhance safety. The machine consists of
single driving and double driving wheels
and ensures the mandrel is in proper
position during feeding. This offers
stable label feeding performance. Precise
label inserting position is achieved with
the use of compact adjustable high-
speed sensors. Solid structured machine
provides stable label inserting operation. Linear sliding changeover
designs ensure quick change to other products. The machine also comes
with optional equipment and accessories for customer to choose. The
knife plate and mandrel can be easily changed within 3 minutes, and the
touch screen interface ensures user-friendly operation.
Dase-Sing Packaging Technology Co Ltd
Taiwan
Tel: +886-3-5686478
Fax: +886-3-5686375
Email: [email protected]
Website: www.dasesing.com
Automatic paper cone plantAutomatic paper cone
plant offers production
of textile paper cones
for yarn spinning.
Depending on quality
of raw materials, the
plants production line
can produce a maximum
rated capacity of 55
cones per minute. The machine is equipped with unique gripper winding
system to prevent slippage of cone patterns. It is versatile enough to
produce cones of various tapers viz, 3 deg 30', 4 deg 20', 5 deg 57'
and 9 deg 15' using Kraft board, grey board and mill board reels
with minimum changeover time. Programmable controllers facilitate
setting up of the machine to desired speeds depending on the quality
of paper. An optional conveyor system is also offered to fully automate
material handling to link the winding station to the electric drier to save
substantial labour cost. The plant includes an automatic cone finishing
machine.
K.U.Sodalamuthu Co Pvt Ltd
Coimbatore
Tel: +91-422-2441223, +91-422-2438346
Fax: +91-422-2431279
Email: [email protected]
Website: www.sodaltech.net
ConverterLaunched by Baumüller, b maXX 5000
is a new generation of converters. High-
performance power modules with air and cold
plate cooling, a flexible expansion capacity
and connection to a universal communication
concept are some of the impressive features of
stacking technology resulting from the consistent further development of
the successful b maXX series. These new converters and controllers with
an output power ranging from 1 to 35 kW can be used to implement
both standard and complex automation solutions. Machine and system
requirements for future compatibility, flexible expansion capacity and
simple adaptation to modified production processes have already been
taken into consideration during the b maXX 5000 development process.
Baumüller India Pvt Ltd
Pune, maharashtra
Tel: +91-20-40160303, +91-9850834273
Email: [email protected]
Website: www.baumuller.in
Packaging machineThe Corazza automated packaging
machine is used for processed cheese,
butter and soft soup cubes. This machine
is versatile for a wide range of applications,
for products in any required shapes having
delicate consistency and requiring high-speed dosing, wrapping and
cartoning, eg, processed cheese, fresh & cream cheese, dosed hot or
cold. The machine has greater sealing coverage with patented tear
tape offering far superior protection of the product.
Tricon
Pune - Maharashtra
Tel: 020-25652205, Mob: 09890192832
Email: [email protected]
Flexible packaging materialsA wide range of flexible packaging
materials and applications to a
variety of industries and markets
is offered, which increase the
shelf-life and barrier properties. This includes food packaging (dry
foods, frozen foods, liquids & viscous, snack foods, nutritional &
health foods, pet foods, and other agricultural products) and speciality
consumer & FMCG packaging (tea & coffee, confectionary & candy,
pharmaceuticals, engineering products & garments).
Shako Flexipack Pvt Ltd
Mumbai - Maharashtra
Tel: 022-40638002
Email: [email protected]
Website: www.shakoflex.net
PRODUCTS
Modern Packaging & Design January-February 2013 85
Horizontal form-fill-seal machineThe model PK 90-DRY horizontal form-
fill-seal machine has roll width of 520
mm, power consumption of 4.5 kW and
packaging film as all-heat sealable laminated
film. This machine has attachments such
as dual product filling system, swab/tissue
filling system, zipper sealing system and batch printing device. It is
used is food and packaging industry. The form-fill-seal machine is
used for filling of instant milk powder, spice powder, coffee powder,
insecticide powder, malt beverage powder, seeds, sugar, salt, pepper,
namkeen, etc. Attachments are dual product filling system, swab/tissue
filling system, zipper sealing system, batch printing device, etc.
Pakona Engineers (India) Pvt Ltd
Mumbai - Maharashtra
Tel: 022-22854138
Email: [email protected]
Website: www.pakona.com
Vacuum packaging machineThe mini counter-top vacuum packaging
machine has standard features such as, high
quality see-through lid and all stainless steel
body. This machine size overview is chamber
325 x 300 x 80 mm. seal beam 300 x 3 mm x 1,
and overall size of 670 x 385 x 37 0 mm hot air.
chamber size at 325 mm x 300 x 80 mm deep,
length of seal bar 300 mm x 3 mm wide seal, number of seal bars and
chambers: one, one, power grid voltage: single-phase 220 V, pressure:
2 to 5 mbar, pump speed: 4 cu.m/hr, vacuum pump power 0.4 hp
single phase, etc.
Saurabh Engineers
Ahmedabad - Gujarat
Tel: 079-22911288, Mob: 09824040137
Email: [email protected]
Website: www.indvacindia.com
Sleeve wrapping machineLantech revolutionary
SW series high-speed
sleeve wrapping machine
eliminates many of the
common shrink wrapping
problems that result in
poor package quality. The
machine significantly
improves productivity
levels by reducing rework
as a result of poor package
quality and reduces downtime due to time consuming changeovers. The
SW series is available in SW-1000, SW-2000, SW-3000 and SW-5000
models. Features include simple, intuitive mechanical adjustments that
make it easy for operators to set up systems, extra large operating sweet
spot for time, speed and temperature control significantly improves
quality, etc.
Durapak
Chennai - Tamil Nadu
Tel: 044-43033533
Mob: 09840050066
Email: [email protected]
Website: www.durapak.co.in
Thermoforming mouldsHigh output is achieved by
maximum cool capacity in
combination with the right form
air technology. The mould is
constructed with a tool layout
for minimum scrap. Optimal material distribution helps save material
by downgauging.
Elpie Engineers Pvt Ltd
Rajkot - Gujarat
Tel: 0282-294522,
Mob: 09712973716
Email: [email protected]
PRODUCTS
86 Modern Packaging & Design January-February 2013
High-speed shrink wrapper
It is a continuous operating high-speed shrink wrapper with
single- or twin-lane tray packer module. It has an all servo-driven
machine capable for speeds up to 100 cycles/min. It is available
in various configurations (Film only, Pad+Film or Tray +Film).
The machine can handle different types of containers, eg, bottles,
cans, cups, jars, cartons etc. The solid construction, the almost
wear-and-tear free and easily accessible design, ensures a low
maintenance cost. Invospeed requires no change of parts when
moving from one size to another.
Clearpack India Pvt Ltd
Mumbai - Maharashtra
Tel: 022-28596422
Email: [email protected]
Website: www.clearpack.com
Sleever machineThe newly developed
next generation “two head
DSVC-450PII sleever
machine” has features
of flexible operation
and completed function.
Moreover, its simplicity
and convenience provides
customer with exactly
suitable applications, not needing to pay extra money for unneeded
functions. This unique design for two head high-speed sleever provides
environmental energy saving and carbon reduction and can be used
for long-term. The machine can produce different labels for body and
cap sleeve applications in the same production line to help customer to
decrease conveyor cost, and save costs of one tunnel’s steam consumption,
which means decreasing line operation cost and equipment space
allocation, as well as increasing production efficiency.
Dase-Sing Packaging Technology Co Ltd
Taiwan
Tel: +886-3-5686478
Fax: +886-3-5686375
Email: [email protected]
Website: www.dasesing.comDigital paper moisture meterCole-Parmer India offers the ‘Delmhorst
P-2000’ digital paper moisture meter.
This electrical resistance-type moisture
meter comes with three separate scales:
paper, baled scrap paper and reference.
The moisture scale range for paper is
4.3 to 18 per cent, for baled paper the
range is 5 to 40 per cent, and for the
reference scale it is 0 to 100 per cent. The
meter measures through built-in pins and
optional pin electrodes. The contact pins
mounted on top of the meter provide 0.8
cm (5/16’’) penetration for testing paper tubes or corrugated stock.
The meter also features an audible out-of-range alarm, internal
calibration check, 100 data point memory, and average/maximum
readings. This meter is provided with a 9V battery and hard plastic
carry case. Optional and replacement electrodes & accessories are
also available. The paper moisture meter is ideal for testing paper
materials such as paperboard, corrugated stock and paper tubes. It
finds applications in the print & paper, packaging, food & beverage
and manufacturing industries.
Cole-Parmer India
Mumbai - Maharashtra
Tel: 022-6716 2222
Fax: 022-6716 2211
Email: [email protected]
Temperature controllerProcon Technologies offers
PXR series temperature
controller from Fuji Electric.
This 1/16 DIN temperature
controller comes with a LED
display that is 1.6 times larger
than other previous models
with dust-proof front display
and operational section that
is waterproof and conforms
to NEMA-4X (IP66). It is
available in 24 x 48 mm, 48 x 48 mm, 48 x 96 mm and 96 x 96
mm sizes. Fuzzy control is a standard feature suppressing overshoot
without lengthy start-up time and improving the response to external
disturbances by quickly reverting to set points. It is provided with
16-segment ramp/soak & menu driven auto/manual mode of operation.
By using the digital input option, the operator can change between two
set points using a remote, start/stop the control action, start/reset the
ramp/soak, start/stop the auto tuning, cancel the alarm latch or start
the incorporated timer.
Procon Technologies Pvt Ltd
Ahmedabad - Gujarat
Tel: 079-2749 2566
Fax: 079-2743 2871
Email: [email protected]
PRODUCTS
Modern Packaging & Design January-February 2013 87
Labelling and sticker machineThe model LBL-
100 FB automatic
labelling and sticker
machine is user-
friendly, vertical
l inear sticker
labelling machine,
suitable for applying
front and back labels
on flat/oval/square
shape containers
with output of 100
labels per minute
depending on products and label size. Product alignment system
is synchronised with top holding belt mechanism, with necessary
changes in respect to product samples. It meets the needs of major
users of modern packaging lines, which requires high efficiency,
speed, accuracy and durability. All adjustments are user-friendly and
require minimal tools and change parts.
Laxmi Pharma Equipment
Ahmedabad - Gujarat
Tel: 079-25831600
Mob: 09426406754
Email: [email protected]
Website: www.laxmipharmaequipments.com
Automatic wrapperThe model WM-4000-B
automatic wrapper is
good for packing house.
It has a 10.4' colour
LCD touch panel,
automatic film changing,
detachable and washable
in-feed table and lifts.
This automatic wrapper
also includes automatic
tray identification
and centering, free-
arm labeling and has
the capacity of 35 packs/min. The CCD camera automatically
identifies the tray as soon as it is placed on the in-feed table.
Wrapping conditions and tare weight are set automatically and
any fluctuation in commodity tray placement is corrected by the
centring conveyor.
Ishida India Pvt Ltd
Gurgaon - Haryana
Tel: 0124-3854392
Mob: 09971449821
Email: [email protected]
Website: www.ishidaindia.co.in
Oxygen and CO2 analyserThe Pack Check
model 325 is a single-
handed oxygen
and carbon dioxide
analyser for checking
modified atmosphere
inside packages. It is
an ideal instrument
for portable, fast and
accurate headspace
tests on the packaging
line in warehouses or
in laboratories. This
analyser has the ability
to store 400 readings,
stored by operator and
product name. It is ideal for sample tests with only minimum amount
of gas required for the smallest of packs in a modified atmosphere
package.
Hemetek Techno Instruments P Ltd
Mumbai - Maharashtra
Tel: 022-26860692, Mob: 09029308058
Email: [email protected]
Website: www.hemetek.com
Case erectorThe Model 330
is a heavy duty
powerhouse of a
case erector built
for high continuous
production. It
is designed for
simple control, top
flexibility & minimal maintenance. Its continuous motion drive performs
case forming and case sealing operations at speeds of 35 cpm. Using
electronics to control the operations and document their performance on the
machine, this case erector is also operator friendly with touch screen controls.
It is superbly forgiving to variations in corrugated boards and inconsistent
Case blank quality yet ensures delivery of square formed cases. Case blank
magazine design allows for cases to be picked up from Top, without any
pressure avoiding most common reason for jams in case erectors. Its features
include soft stop, self-lubricating air cylinders, safety guarding, standard fault
detection features and extended blank magazine
Clearpack India Pvt Ltd
Mumbai – Maharashtra
Tel: 022-6113 4200
Fax: 022-2838 9360
Email: [email protected]
PRODUCTS
88 Modern Packaging & Design January-February 2013
The information published in this section is as per the details furnished by the respective manufacturer/
distributor. In any case, it does not represent the views of
Business Insights •Technologies•Opportunities
Ultrasonic sensorThe mode l
U-GAGE M25U
ultrasonic sensor
is designed for
use in sanitary
environments. The
sensor is rated
at IP69K, IP67
(NEMA 6) and
constructed of
heavy-duty 316
stainless steel,
allowing it to
withstand recurring high-pressure washdowns, severe temperatures
and aggressive cleaning chemicals common in food and beverage
applications. With smooth barrel housing, free of threads, gaps
or seams that could accumulate debris, the sensor allows for
thorough cleanup with minimal effort. Additionally, IP68-rated
wash-down cord sets and FDA-compliant brackets are
available to further ensure reliable, long lasting performance in
harsh environments.
Banner Engineering India Pvt Ltd
Pune - Maharashtra
Tel: 020-66405624, Mob: 09322339208
Email: [email protected]
Website: www.bannerengineering.com
Offset printing machineThe Autoprint 1510
Colt 7K is a new-
generation mini-offset
printing machine
designed especially for
entry-level printing
entrepreneurs, letter
press houses, DTP
units, large Xerox and
screen-printing units
& small enterprises.
The machine has front
loading, three-cylinder
chain delivery system, side lay registration, suction feed, AC drive,
no sheet detector, electronic counter, emergency on/off switch, etc.
The machine takes a maximum paper size of 380 mm x 254 mm.
The minimum paper size is 125 mm x 175 mm and paper thickness
is 3-300 gsm.
Autoprint Machinery Manufacturers Pvt Ltd
Coimbatore - Tamil Nadu
Tel: 0422-2212416, Toll Free: 1800-425-4333
Email: [email protected]
Website: www.autoprint.in
Table-top coderThe table-top coder is
a batch coding machine
suitable for all manual
and automatic coding
on various packing.
This easy-to-operate
coder is compact
in design, which
makes it easy to install, where space is limited. It operates
on a microprocessor-based system and is equipped
with motorised intermittent reciprocal contact coder.
The coder is for manufacturers/packers of packaged goods to
print batch number, date of manufacturing, expiry date, prices and
other statutory information on various packaging, containers, labels,
cartons, pouches, etc.
Process Instrumentation & Controls
Vadodara - Gujarat
Tel: 0265-2357228
Email: [email protected]
Website: www.piccode.com
Lable inserting machineThe model DSV-600P
sleeve machine runs at a
high-speed of 600 BPM
while using 180-mm height
label and is set up online
with the producing line.
This machine is chosen by
beverage manufacturers for
huge production capacity.
The machine also uses
colourful human/machine
interface controller, which
ensures user-friendly operation. Double-label holders are adopted too,
which ensures easy operation in changing labels. Meanwhile, users can
choose optional parts, eg, label unwind, label accumulator, etc. Specially
designed knife plate is change-free within the rated specifications. If
needed, the knife plate can be changed in just three minute.
Shanghai Dase-Sing Packaging Technology Co Ltd
Shanghai - China
Tel: +86-21-33658333
Email: [email protected]
Website: www.dasesing.com
LIST OF PRODUCTS
Modern Packaging & Design January-February 2013 89
FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover
Looking For A Specific Product?Searching and sourcing products were never so easy.
Just type MPD (space) Product Name and send it to 51818eg. MPD Wrapper and send it to 51818
Adhesive & sealant ....................................................57
Air circuit breaker .........................................................BIC
Air cooled sealer ............................................................... 35
AS-interface system ......................................................... 49
Auto sealer series .............................................................. 83
Automatic paper cone plant ............................................. 84
Automatic wrapper ........................................................... 87
Automotion controller...................................................... 51
Bar code verification ..................................................37
Bearing ............................................................................. 30
Bottle unscrambler ............................................................. 3
Cable carrier ..............................................................30
Cable connector ............................................................... 30
Cables for bus system....................................................... 49
Capacitive and magnetic sensor ....................................... 49
Capping machine ............................................................... 3
Case erector ...................................................................... 87
Chain ................................................................................ 30
Cold seal monitoring ....................................................... 37
Color measurement .......................................................... 37
Compact pneumatic cylinder ........................................... 19
Connector ......................................................................... 30
Contactor & motor starter ............................................BIC
Contrast/colour scanner ..................................................... 5
Converter .......................................................................... 84
Conveyor belt ................................................................... 23
Coolant pipe ....................................................................... 4
Counter & power supply .............................................. FIC
Custom-made cables ........................................................ 49
Cylindrical sensor ............................................................... 5
Data cables ................................................................49
Digital paper moisture meter ........................................... 86
Digital temperature controller .......................................... 59
Double sheet monitoring ................................................... 5
Drive........................................................................... 51, 59
Drive/invertor ................................................................BIC
Dual channel with modbus .............................................. 59
Dynamic controller .......................................................... 59
Electric actuator & gripper ........................................19
Encoder ......................................................................... FIC
Exhibition - Engineering Expo ....................................... 79
Exhibition - Innovasia 2013 ............................................ 10
Fibre optic amplifier ................................................... 5
Filling machine .................................................................. 3
Flexible packaging material .............................................. 84
Flow wrapping machine ..................................................... 3
Forked photoelectric sensor ............................................... 5
Guided compact pneumatic cylinder ...........................19
Hand type impulse sealer ................................................. 83
High-speed shrink wrapper ............................................. 86
HMI ........................................................................ 51, BIC
Horizontal FFS machine ................................................... 3
Horizontal form-fill-seal machine ................................... 85
Human-machine interface ............................................BIC
Hydraulic .......................................................................... 85
Identification system ..................................................49
Induction motor ............................................................... 51
Induction sealing .............................................................. 35
Inductive switch ................................................................. 5
Industrial adhesive ............................................................ 57
Industrial control & sensing device .............................. FIC
Industrial resin. ................................................................. 57
Ink adhesion ..................................................................... 35
Instrumentation made cab ............................................... 49
Label adhesion ...........................................................35
Labelling and sticker machine ......................................... 87
Labelling machine .......................................................3, BC
Lable inserting machine ................................................... 88
Level controller ............................................................. FIC
Long bar sealer ................................................................. 83
Lonizer ............................................................................. 19
LVS ...............................................................................BIC
Measuring & monitoring relay for 1ph/3ph .............FIC
Measuring sensor ............................................................... 5
Mini sensor ........................................................................ 5
Nitrogen extrusion sealer ...........................................83
Non nozzle type vacuum sealer........................................ 83
Nozzle type vacuum sealer ............................................... 83
Offset printing machine .............................................88
Overwraping machine ........................................................ 3
Oxygen and CO2 analyser ............................................... 87
PU tube ...................................................................... 4
PVC flexible braided hose ................................................. 4
Packaging machine ........................................................... 84
Packaging solution ............................................................. 8
Paper cones machine ........................................................ 83
Paper tubes machine ........................................................ 83
Photo electric sensor ............................................... 49, FIC
Plastic masterbatches ....................................................... 29
PLC ......................................................................... 59, BIC
Pouch making machine .................................................... 83
Press control ..................................................................... 37
Pressure guage .................................................................... 4
Profile controller ............................................................... 59
Proximity sensor ............................................................ FIC
Push fitting ......................................................................... 4
Quality data management ..........................................37
Refrigrated compressed air dryer ................................19
Rotary encoder ................................................................. 49
Safety light curtain..................................................FIC
Sealer ................................................................................ 35
Sensor ............................................................................... 49
Sensor technology .............................................................. 6
Servo..............................................................................BIC
Servo motor ...................................................................... 51
Shrink film ....................................................................... bc
Shrink sleeve applicator ..................................................... 3
Shrink wrap sealer series .................................................. 83
Skin wrapping ................................................................ BC
Sleeve wrapping machine ................................................. 85
Sleever machine ................................................................ 86
Solenoid valve .................................................................... 4
Spirac cable ...................................................................... 49
Surface treatment ............................................................. 35
Switching relay .............................................................. FIC
Table-top coder .........................................................88
Temperature controller ...................................... 59, 86, FIC
Thermoforming machine ................................................... 3
Thermoforming mould .................................................... 85
Timer ............................................................................ FIC
Tray sealing machine .......................................................... 3
Ultrasonic sensor .......................................................88
Ultrasonic sensor .......................................................... 5, 49
Universal controller .......................................................... 59
Vacuum packaging machine .......................................85
Vertical FFS machine ......................................................... 3
Vertical label inserting machine ....................................... 84
Vision sensor ................................................................. FIC
Web guiding system ...................................................83
Yellow pages ..............................................................28
Product Pg No Product Pg No Product Pg No
LIST OF ADVERTISERS
90 Modern Packaging & Design January-February 2013
Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No
Our consistent advertisers
Bharat Bijlee Ltd .......................................... 51
T: +91-22-24306237
E: vishwajyoti.vengurlekar@
bharatbijlee.com
W: www.bharatbijlee.com
Clearpack India Pvt Ltd ................................. 3
T: +91-22-42532222
W: www.clearpack.com
Enercon Asia Pacific Systems Pvt Ltd ........... 35
T: +91-09600344430
W: www.enerconaciapacific.com
Engineering Expo ......................................... 79
T: +91-09819552270
W: www.engg-expo.com
Global Innovation Centre............................. 10
W: www.innovasia.in
Igus India Pvt Ltd ........................................ 30
T: +91-80-39127800
W: www.igus.in
K.U.Sodalamuthu & Co Pvt Ltd ................... 83
T: +91-09810555577
W: www.sodaltech.net
Kuebler Automation Pvt Ltd .......................... 6
T: +91-20-22953819
W: www.kuebler
Leuze Electronics ........................................... 5
T: +91-80-40854444
W: www.leuze.in
Mifa Systems ................................................ 59
T: +91-79-26870825
W: www.mifasystems.com
Mitsubishi Electrical India Pvt Ltd ............ BIC
T: +91-20-27102000
W: www.MitsubishiElectric.in
Nichrome India Ltd ........................................ 8
T: +91-20-6601101
W: www.nichrome.com
Omron Automation Pvt. Ltd. .....................FIC
T: +91-22-42288400
W: www.omron-ap.com
Pepperl & Fuchs(India) Pvt. Ltd. .................. 49
T: +91-80-28378030
W: www.pepperl-fuchs.com
Pidilite Industries Ltd .................................. 57
T: +91-22-28357000
W: www.pidilite.com
Prayag Polytech Pvt Ltd ............................... 29
T: +91-11-47262000
W: www.prayagmb.com
Reifenhauser (India) Marketing Limited ....... 37
T: +91-22-26862711
Reynders Label Printing India Pvt Ltd.......... 19
T: +91-149-3305400
W: www.reynders.com
Shanghai Dase-Sing Packaging
Technology Co., Ltd ....................................BC
T: +86-21-3365-8333
W: www.dasesing.com
Shende Sales Corporation............................. 85
T: +91-20-24488005
W: www.shendesales.com
Ultraplast Chainbelts Pvt. Ltd ...................... 23
T: +91-129-4113187
W: www.ultraplastindia.com
Universal Corporation .................................... 4
T: +91-22-23436320
W: www.samson-grp.com
Wu Hsing Electronics Co. Ltd. ..................... 83
T: +886-4-2271-1498
W: www.sealers-web.com
Yellow Pages ................................................. 28
W: www.yellowpages.co.in
FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover
COMPLETE ENGINEERING UNDER ONE ROOF @www.eng-expo.com
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8 di
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e in
dust
ry c
ateg
orie
s.
11 -
14
Janu
ary
2013
Labh
gang
a C
onve
ntio
n C
ente
r10
am
- 7
pm
IND
OR
E
Exhi
bito
r Pro
file
CUT HERE
Subs
cripti
on D
epar
tmen
t, Ne
twor
k18
Media
& In
vestm
ents
Ltd, R
uby H
ouse
, 1st F
loor,
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awan
t Mar
g, Da
dar (
W),
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ai 40
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