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Modern Packaging & Design November-December 2012 Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong Kong

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‘MODERN PACKAGING & DESIGN’, India’s premier bi-monthly magazine for the packaging and allied industries is a popular source of business information for this fraternity. It provides a comprehensive and updated insight into the world of packaging & design by means of in-depth editorial content. Moreover, acting as an interface between the users and suppliers communities, this magazine brings forth the latest trends and technologies in the Indian and international arena.

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Page 1: Modern Packaging & Design - November-December 2012

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EDITORIAL

Editorial Advisory BoardP V Narayanan

Member of Board APEDA (Ministry of Commerce)

M K BanerjeeDirector-Creativity & Innovations (Global)

Essel Propack Ltd

R KrishnamurthyDirector-Marketing & Operations

Orient Press Ltd

S DasManaging Director

Nordson India Pvt Ltd

Manas R [email protected]

ackaging, especially for pharmaceuticals, has come a long way and how! Along with addressing simpler objectives such as developing good designs and clearly communicating with customers, pharmaceutical packaging today has to deal with an array of complex considerations.

These include staying ahead of several counterfeit means and methods, meeting patient compliance, ensuring drug integrity as well as effectively balancing child-resistance and accessibility for the elderly.

This set of continuing challenges has kept the creativity quotient of the pharmaceutical industry on fast track! Innovations such as prefilled syringes, blow fill seal vials, powder applications, among others have spurred further growth in pharmaceutical packaging. Further, it has enabled the pharmaceutical packaging companies to be ranked among the leading innovators in the industry.

The global pharmaceutical packaging market, which currently stands at over $ 20 billion a year, has been continuously on the move and has witnessed healthy growth over the recent years. Moreover, the impact of technology is crystal clear on this fast emerging sector. Case in point is the global market for nano-enabled packaging for blisters, which was $ 941 million in 2008, is expected to touch $ 2.1 billion by 2014. As far as the Indian pharmaceutical packaging market is concerned, it is projected to reach $ 50 billion by 2015, according to a McKinsey report.

Given the increasingly competitive environment, diverse pharmaceutical products, and growing threat of counterfeits, the pharma and biopharma companies are constantly in the lookout for the right packaging partners that can not only augment operational expertise & flexibility, but also add value to their product bouquet. In line with the latest industry trends, pharmaceutical packaging seems to be focussing on brand identity as a key component of differentiation strategy in addition to ensuring product safety, compliance and cost.

That said, there have been some significant developments towards brand protection. Over and above primary packaging, secondary packaging, such as label safeguards, carding & cartoning, and tamper evident seals, are providing additional layers of product protection. Another emerging trend involves patient-friendly compliance packs that are highly sought after among packaging solutions these days.

Going forward, pharmaceutical packaging will be required to continue to deliver the goods in line with most other packaged products, where reliability and speedy solutions become the hallmark of success. It will be only appropriate to add here that the special functionalities in it should further reduce the environmental footprint and help in ensuring drug & patient safety.

P

Pharma packaging: Towards safe, simple and sustainable

Modern Packaging & Design November-December 2012 7

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Modern Packaging & Design November-December 2012 9

CONTENTS

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Special Focus: Beverage PackagingInsight & Outlook: Filling, Sealing & Strapping

Automation Trends

58 Robotic top loading solutions: Ensuring f lexibility with integrity

Energy Management

60 Blister packaging: Creating value, retaining quality

Policies & Regulations

62 Packaging for generics: Impact of government policies on

intellectual property protection

Strategy

64 Primary packaging: Smart solution for drug stability

Tips & Tricks

64 Glass recycling: Steps to ensure better processing

Event Preview

72 International Packtech India 2012: An all-encompassing show for

stimulating innovation

73 PackPlus 2012: Leveraging the Indian advantage

Event Report

74 Speciality Films and Flexible Packaging, Global Conference 2012:

An all-in-one packaging platform

REGUL AR SECTIONSEditorial ................................. 7

News, Views & Analysis ...... 12

Technology & Innovation .... 18

Design Innovation ................ 20

Projects ................................. 68

31

Tenders ................................. 69

Event List............................. 70

Book Review ........................ 76

List of Products.................... 87

List of Advertisers ................ 88Cover design: Sharad Bharekar

Glass in food &

beverage packaging ................32

Glass packaging .....................34

Interface: C S K Mehta ........36

Roundtable ............................37

41Advanced pharma packaging ..................... 42

Packaging for specialty pharma products ... 44

Interface:

Sundeep Prabhu ............................ 46

Ajit Singh ...................................... 48

B Pal S Puri .................................. 49

Packaging specification .......................... 50

Packaged goods size ............................... 52

Technology in printing and packaging .. 54

Brand reputation .................................... 56

In Conversation With 26 Vijay Shah, Director, Piramal Glass Ltd

Facility Visit 38 Himalayan Group of Industries:

Spearheading sustainability in packaging

Insight & OutlookPharmaceutical Packaging

Special FocusGlass Packaging

Details on pg no. 70

Highlights of Next Edition

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FOUNDER & EDITOR, NETWORK 18Raghav Bahl

PRESIDENT & EDITORIAL DIRECTOR, TV 18Senthil Chengalvarayan

SENIOR EDITORManas R Bastia

EDITORIAL TEAMSwati Sharma, Lionel Alva, Sweta M Nair, Archana Aroor, Avinash Pandey

Anwesh Koley (Delhi), Avani Jain (Ahmedabad)

ASSISTANT ART DIRECTORVaruna Naik

DESIGNSharad Bharekar

CHIEF PHOTOGRAPHERMexy Xavier

PHOTOGRAPHYNeha Mithbawkar, Joshua Navalkar

BUSINESS CONTROLLERSLovey Fernandes, Akshata Rane, Surekha Karmarkar, Deepak Bhatia,

Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant

PRINTINGEXECUTIVE VICE PRESIDENT

Ananth R Iyer

ASSISTANT GENERAL MANAGER - PPCShekhar Khot

PRODUCTION TEAMSurekha Karmarkar, Ravikumar Potdar

Ravi Salian, Sanjay Shelar

OVERSEAS CONTACTRingier Trade Media Ltd CHINA

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Business Insights •Technologies•Opportunities

Modern Packaging & Design November-December 2012 11

Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18.Senior Editor: Manas R BastiaPrinted at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 27106. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever.

GROUP CEO, NETWORK 18B Sai Kumar

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Page 12: Modern Packaging & Design - November-December 2012

NEWS, VIEWS & ANALYSIS

12 Modern Packaging & Design November-December 2012

Bosch Packaging Technology closes acquisition of Ampack Ammann Following the approval from the antitrust

authorities, Bosch Packaging Technology

has closed its acquisition of Ampack

Ammann. The purchase of company had

been signed in July, this year. Generating

average sales of some f 35 million over the

past few years, the company employs some

250 associates. Apart from manufacturing its

own cup and bottle filling machines as well

as dosing systems and peripheral machinery,

the company also offers an extensive range

of after-sales services. Ampack Ammann

also acts as general contractor for complete

filling and case packing lines.

Post the acquisition, Ampack Ammann

will remain an independent unit and will

be operated as a Bosch subsidiary, its

business activities have been assigned to

Bosch Packaging Technology’s Liquid

Food business unit with immediate effect.

However, its products will in future

continue to be marketed under the name

of Ampack Ammann. With regard to the

administration, the executive management

of the new subsidiary has passed to Dr

Wilhelm Wazel (from Ampack Ammann,

where he was Technical Director), Markus

Schlumberger, and Markus Follmann

(both from Bosch Packaging Technology

in Crailsheim).

Positive Packaging buys SGRE Labels Positive Packaging Industries Ltd has

recently acquired SGRE Labels Pvt Ltd,

a company that offers complete labeling

solution to Manufacturing, IT, FMCG,

Pharma, Apparels, Retail, and Electronics

& Telecom sectors. Without disclosing the

amount, the acquisition will help Positive

Packaging to provide overall solutions to

its clients from packaging to labeling.

Incorporated in 1977, SGRE has

European machines with additional

equipment scheduled for commissioning

in March 2013. The company has in-house

design facility, managed by an experienced

technical team and is equipped with HP

Indigo digital printing and converting

equipment.

Positive Packaging is part of the Enpee

group of companies, promoted by N P

Kirpalani, a Non-Resident Indian (NRI)

based in Nigeria. Set up in 1994, the

company also manufactures multi-layer

laminated, printed, and metallised films

using bi-axially-oriented poly-propylene,

polyester film, and aluminium foil. It

also manufactures rotogravure-printing

cylinders and laser-engraved printing

cylinders, metallised films and cast poly-

propylene (CPP) films.

MeadWestvaco Corporation expands presence in Indian packaging market

MeadWestvaco Corporation (MWV )

reported the signing of a definitive agreement

to acquire Ruby Macons Ltd from Alibhai

Nathani and family for undisclosed terms

and conditions. This acquisition has come

in time when strong retail segment and the

opening up of foreign direct investment

(FDI) in India is bringing in limitless

opportunities for the packaging sector.

Ruby Macons is a India-based corrugated

packaging materials company, that produces

over 150,000 tonne annually. With revenues

touching $ 80 million over the last 12

months. The company has achieved greater

than 20 per cent average growth over the

last several years. The company’s offices and

manufacturing facilities are located in and

around Vapi, Gujarat.

Post the acquisition, the assets will

remain in full operation and become a

part of MWV’s industrial packaging and

global manufacturing platform. All Ruby

Macons employees will become MWV

India employees and the Ruby Macons

management team will remain in place.

Tata Elxsi and Ocean Herbal win ‘India Star Award’ for innovative packaging design

Tata Elxsi and Ocean Herbal,

an Ayurvedic brand have been

honoured with the ‘India Star

Award’ for excellence in packaging

design. Selected among 507 entries

by an eminent jury, the award is

considered to be one of the most

prestigious national recognitions of

packaging design excellence in India.

Ocean Herbal, being a new

entrant, entrusted Tata Elxsi with

developing the brand identity

and packaging design for all the

variants. It designed a trapezoidal

body that gave the brand a

distinct look. Talking about the

design, Shyam Sunder B K, Chief

Designer, Tata Elxsi said, “The

dispenser is a uniquely designed

component which fits on the

mouth of the bottle and ensures an

easy and controlled flow of tablets

while dispensing. This is possible

as it has an opening which allows

only one or two tablets or capsules

to come out from the bottle when

it’s tilted for dispensing.”

The design addressed key

challenges of brand visibility,

shelf throw, stacking and usage

especially amongst elderly people.

Sunder added, “Apart from

meeting the technical and statutory

requirements while designing a

packaging for a healthcare product,

it is very important to study and

understand the end user, various

usability environments and

scenarios. These insights help to

develop designs that the consumer

appreciates and the product is used

regularly by him/her.”

Sweta M Nair

MeadWestvaco Corporation corporate headquarters

Page 13: Modern Packaging & Design - November-December 2012

NEWS, VIEWS & ANALYSIS

Modern Packaging & Design November-December 2012 13

Global green packaging market to grow at 7.6 per cent from 2013 to 2018 According to a recent market report, entitled, ‘Green Packaging Market (Recycled, Reusable & Degradable) - Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2011 - 2018,’ the global green packaging market is expected to reach $ 177,733.0 million in 2018, growing at a CAGR of 7.6

per cent from 2013 to 2018. Published by Transparency Market Research, the research findings pertains to the global green packaging market, which was worth $ 108,750.0 million in 2011.

With regard to the overall global market, the report stated that Europe accounted for the highest share worth $ 41,325.0 million in 2011 followed by North America, which accounted for $ 32,625.0 million in 2011. The highest growth in the forecasted period

is expected to be witnessed in the Asia Pacific region, especially India and China, due to large population base, economic growth and rising awareness about green products. Key factors such as growing awareness about carbon emissions, energy consumption and waste reduction targets implemented by different nations, rapidly growing economies, a dearth of natural resources, and consumers’ preference for eco-friendly products, are driving growth towards green packaging.

A family of bimodal HDPEs for blown film production by SABIC

SABIC has announced a family of bimodal h i g h - d e n s i t y p o l y e t h y l e n e s (HDPE) for the production of high-quality thin blown film. The standard grade is HDPE FI0644,

and a higher-density grade with grater flow is HDPE FI1157. Both grades have high molecular weight and a broad molecular weight distribution. These characteristics translate into a good processability which will minimise disruptions during film production combined with good mechanical properties in the blown film. The low gel levels lead to consistent film production and a smooth film surface. Film makers can achieve acceptable gauge tolerances with adequate stiffness and strength at very low thickness, according to the company, and both grades can be processed at temperatures around 10 per cent lower than common HDPE grades.

Krzysztof Rozensal, PE Technical Marketing Engineer, SABIC, says “The balanced properties of the grades are key to attaining a consistent, reliable and efficient film production process. In particular, FI1157 can be processed at high speed while maintaining a robust bubble stability, maximising film output and minimising energy consumption.” Typical applications for FI1157 are the production of lamination films, release films, inliners, labels and artificial paper. SABIC FI0644 is designed for applications requiring extra strength, such as heavy-duty bags, inliners, meat bags, grocery sacks and carrier bags.

Creed Engineers demonstrates latest technologies in LabelEXPO 2012

Creed engineers exhibited a number of machines in the LabelEXPO 2012, New Delhi. In the exhibition, OMEGA HSR (Slitter Rewinder) with Fleyevision 100 per cent inspection system from AB Graphics International Ltd was demonstrated. Reaching speeds of 300 metres a minute while maintaining accurate rewind tension, ensuring high quality finished rolls and equipped with 100 per cent camera inspection solution, the Fleyevision system is also capable of inspecting reflective foils and holograms.

Creed Engineers also for the first time displayed its VIS 1200 Inkjet System under its own brand VINSAK. The VIS 1200 is a modular wide format printing system that can print on a variety of different papers, ie various offset papers, coated paper, gloss papers etc. Especially for tax stamps jobs this inkjet system is capable to print 2D/QR barcodes and numbering for track and trace solution. A printing module of Lombardi Synchroline Flexo Press from Lombardi Italy was also displayed.

Speaking during the event, Ranesh Bajaj, Managing Director, Creed Engineers Pvt Ltd said, “Footfalls on day two of the LabelEXPO have been good. We are expecting visitors from neighbouring Indian states and even international delegations for the remaining days at the LabelExpo.”

Sweta M Nair

Clariant Performance Packaging exhibits protective desiccants at FachPack 2012 for the 1st time Clariant Performance Packaging

participated for the first time as

part of Clariant at FachPack 2012

held in Germany. Part of Clariant’s

Business Unit Functional

Materials, the company exhibited

Container Dri® II desiccants,

Desi-Sheet™ flat desiccants and

its portfolio of other protective

packaging technologies for cargo

and device applications at the

leading European exhibition.

At FachPack, Clariant

highlighted the advantages of

Container Dri II bags, strips,

poles and packs for reducing and

damaging humidity in shipping

containers. Known for absorbing

up to three times its weight,

Container Dri II offers double

protection. The company’s other

solutions for cargo protection

included bentonite desiccant

bags, tablets and preforms, as well

as Humitector® humidity indicator

cards and plugs designed to meet

rigorous military and industry

standards. Clariant Desi-Sheet

flat desiccants for devices and

SÜKORRON® static shielding

bags that protect sensitive parts

from static discharge and electric

fields during transport & storage,

were also exhibited.

Omega SR with Fleyevision system

Page 14: Modern Packaging & Design - November-December 2012

NEWS, VIEWS & ANALYSIS

14 Modern Packaging & Design November-December 2012

1st EAST AFRIPACK to be held in 2014 in Nairobi In a bid to promote East Africa’s industrialisation

policy, the EAST AFRIPACK 2014 – The

Processing, Packaging and Converting

Technologies Exhibition in the East Africa

Region, will be held from September 9-12 2014,

announced the event’s organising committee in

its first meeting held in Nairobi. Following July’s

signing of the agreement between the United

Nations Industrial Development Organisation

(UNIDO), the East African Community

(EAC) and Ipack-Ima in Vienna which form

the committee, the international exhibition will

be dedicated to processing and packaging in

Africa.

The exhibition aspires to tap Africa’s strong

growth potential as well as abundant resources.

Additionally, in an effort to reduce high

postharvest losses, the systems and technology

provided by the industries represented by

IPACK-IMA play a crucial role in paving the

way for development and progress in Africa, by increasing food preservation and value addition.

With regard to the representation of the event, a logo in the form of a stylised giraffe has been selected by the committee. Its first edition will be held at the Kenyatta International Conference Centre Nairobi (KICC). The official press release has stated that EAST AFRIPACK aims at becoming the pivotal event in the East African region in the field of processing, packaging and converting technology.

Fully compostable coffee pack by Pistol & Burnes Leading Canadian coffee roasting company Pistol

& Burnes has introduced a fully compostable

package for its Farmer First brand. The Fair

Trade, organic coffee is packed in a paper bag

laminated to transparent NatureFlex™ film

from Innovia Films. Roy M Hardy, President

, Pistol & Burnes said, “Most roasted coffee

sold in the world is packaged in either foil bags

coated in plastic or paper bags with a plastic liner.

These usually end up going straight to landfill,

as they can prove difficult to recycle. However

our environmental-friendly coffee bag can be

organically recycled (composted), which means it

breaks down in a home compost bin.”

NatureFlex films are certified to meet

the American ASTM D6400, European

EN13432, and Australian AS4736 standards

for compostable packaging. The wood pulp

is sourced from managed plantations. The

renewable bio-based content of NatureFlex films

is typically 95 per cent by weight of material,

according to ASTM D6866. NatureFlex begins

life as a natural product-wood-and breaks down

at the end of its life cycle in a home compost

bin or industrial compost environment within a

matter of weeks. It is also confirmed as suitable

for emerging waste to energy techniques, such as

anaerobic digestion.

IHMA welcomes India’s move to security holograms on alcohol bottlesFol lowing Jammu and Kashmir Excise Department’s initiative to introduce security holograms on alcohol bottles, the International Hologram Manufacturers Association (IHMA) wants all Indian states

to quickly adopt the technology so as to help authorities to clamp down on smuggling and sales of illicit alcohol.

Security holograms on

liquor bottles in the Indian state will ensure quality and check smuggled and illicit liquor. This implies that bottles not displaying security holograms will be

seized and destroyed. The security hologram will be on the tax stamp, next to the stamp’s serial number. The IHMA said the move reinforces the hologram’s position as a pre-eminent

security feature in the global anti-counterfeiting fight. As per statistics f rom the Hologram Manufactures Association of India (HOMAI) more

than 17 states and Union Territories used security hologram on liquor bottles.

Every year illicit or toxic alcohol leads to hundreds of deaths while costing the authorities in millions

for medical treatment and lost tax revenue. Mandated use of hologram in such a scenario will not only minimise tragedies due to spurious liquor but will also substantially

increase the excise revenue collection.

New packaging norms on standard pack sizesAfter some delays in implementation due to

opposition from the sector, the new norms on

packaging set by the Consumer Affairs in India

will come into effect on November 1, 2012. As

per this, players will have to mandatorily pack

items in standard sizes only, taking away the

leeway to tweak weight to accommodate rising

raw material costs, without impacting prices for

the consumer. Small pack sizes are exempt from

the new rules as they are vital recruiter packs for

new customers. The Food Safety and Standards

(Packaging and Labeling) Regulations came out

with its guidelines which provide clearly defined

labeling requirements for all the food items

packaged in India. It gives clear guidelines on

labeling a packaged food, covering points like

date of manufacture and best used by, date of

packaging, etc. To meet these new norms, Indian

companies will need to look at technological

innovations to meet higher quality standards.

Anwesh Koley

The organising committee’s first meeting

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NEWS, VIEWS & ANALYSIS

16 Modern Packaging & Design November-December 2012

Indian Institute of Packaging to set up testing lab in Bengaluru

Indian Institute of Packaging (IIP)

to set up its fifth branch and testing

laboratory for various packaging

products like plastic, metal and jute

packaging material in Bengaluru. The

Bengaluru branch will offer a two-year

post-graduate course on packaging

technology among others. It will also

provide testing facility free of charge to

its over 1,000 members.

“The institute is involved in

various activities like testing and

quality evaluation, training, education,

consultancy services, R&D among

others in other centres. This is the first

time, the institute is looking to expand

in Karnataka. We want to offer similar

services to the packaging industry in

the state,” said Vimal Kedia, Governing

Body Member, IIP. He further added,

“Karnataka government has allotted

four acres land at Sompura Industrial

Estate in Dobaspet near Bengaluru for

IIP to set up the institute free of cost.

The initial cost of setting up packaging

institute in Bengaluru would be

` 5 crore, of which ` 50 lakh would

come from the Central government.”

Treofan makes offer for Max Specialty FilmsPackaging film maker Treofan

Germany GmbH & Co KG and Indian

conglomerate Max India Ltd have a

preliminary agreement for Treofan to buy

Max Speciality Films, a manufacturer of

biaxially oriented polypropylene (BOPP)

film. The deal is subject to financing, due

diligence, execution of a final purchase

agreement and regulatory approvals.

Max has capacity of about 50,000 metric

tonne of BOPP film annually, including

multilayer white opaque films, ultra

high barrier metalised plain films and

leather finishing foils. Its products are

used in food packaging, overwrapping,

consumer products, labels and textiles.

Raunheim-based Treofan already has

BOPP production in Europe and the US

Jürgen Lindemann, Commercial

Director, Treofan said, “After operating

plants in Europe and Mexico, the

footprint in India will enable Treofan

to transfer its unique portfolio and

technology into the strongly growing

Asian markets and become a global

partner for its customers.”

Emerging markets & product innovations to drive growth in the glass packaging marketGlobal Industry Analysts, Inc released

a comprehensive global report on glass

packaging markets. According to the report,

the global market for glass packaging is

projected to reach $56.8 billion by the year

2018, driven by increasing demand from

developing countries; increasing sales of

cosmetic products; growing preference for

eco-friendly packaging among consumers;

rising consumption of packaged food and

beverages especially in developing nations;

and increasing importance of health

awareness, safety, and food issues. AVPS

Chakravarthi, Chairman, Indian Institute

of Packaging-Hyderabad & Managing

Director, Ecobliss India Pvt Ltd notes,

“Glass can be moulded into various shapes

& sizes and thus increase the usability

quotient. Creative labeling, embossing

and other decorative treatments can also

enhance customer appeal

The research report titled ‘Glass

Packaging: A Global Strategic Business

Report’ provides a comprehensive review of

trends, issues, strategic industry activities,

and profiles of major companies worldwide.

The report provides market estimates and

projections across geographic markets

such as the US, Canada, Japan, Europe

(France, Germany, Italy, UK, Spain, Russia,

Belgium, Netherlands, Poland, Portugal,

Turkey, and rest of Europe) and Asia

Pacific (China, India, Australia, Indonesia,

New Zealand, South Korea, and rest of

Asia-Pacific).

Avani Jain

Global aseptic packaging forecast to grow 24 per cent in next five years

The ‘Global Aseptic Packaging’ report

from Zenith Intl and Warrick Research

Ltd estimates that by 2016, the world

market for aseptic packaging will reach

153 billion litres, in 333 billion packs,

with the majority of additional demand

coming from South/Southeast Asia and

China. White drinking milk accounts for

39 per cent of aseptically packed products,

with beverages responsible for 37 per cent,

and other dairy or food products making

up the remainder. Talking about India,

Yatindra Sharma, Managing Director,

KHS Machinery Pvt Ltd said, “At

present, aseptic beverage packing market

is growing rapidly for milk and juices

in laminated paper cartons in order to

ensure better flexibility & cost efficiency.”

Other findings of the report included

the following points. First, there are more

than 13,000 operational aseptic filling

systems worldwide and more than 40

companies supply aseptic filling systems.

Second, the largest regional markets for

aseptic packaging are set to be China and

South/Southeast Asia, both of which are

overtaking West Europe as the former

largest region. Third, world use of aseptic

packaging has reflected global economic

trends. Usage has been static in much

of Europe, while there has been rapid

growth in many countries across Asia.

Avani Jain

Global aseptic packaging 2008-2016

Vimal Kedia

Page 17: Modern Packaging & Design - November-December 2012
Page 18: Modern Packaging & Design - November-December 2012

TECHNOLOGY & INNOVATION

18 Modern Packaging & Design November-December 2012

New anti-fog concentrate for PP food packagingCroda Polymer Additives has launched

a new anti-fog concentrate, which is

claimed to provide a unique solution to

fogging in clear Polypropylene (PP) food

packaging. Proven in tests to be effective

in both hot and cold fogging applications,

Atmer™ 7373 prevents droplet formation

on plastic surfaces, keeping food looking

fresher for longer. Atmer 7373 is effective

in most grades of PP, and results have been

particularly good in PP homopolymer.

The product’s unique formulation is said

to be capable of overcoming many of the

processing difficulties encountered while

using conventional additives at the levels

needed to impart effective anti-fogging.

Typical processing problems can include

screw slip or over-lubrication in the

extruder barrel and excess fuming.

Atmer 7373 is a 40 per cent concentrate

supplied in pellet form for easy dosing,

thus opening up new opportunities for

film and sheet producers in particular.

Additionally, it helps control the rate of

migration and allows an even dispersion

of the additive on the polymer surface.

Ten-head auger filler for multilane filling operations

Nalbach Engineering Company has

launched a 10-head Multilane Auger Filling

System, the NMAF-M10. The machine

dispenses a single product from a common

hopper with 10 separate and independently

controlled augers/funnels and it is ideal

for multilane filling operations commonly

found in food, pharmaceutical, health &

beauty aids and chemical industries. The

system features a 10 computer-controlled,

servo-driven motors and an easy-to-use

operator touchscreen interface.

The computer-controlled brushless,

direct drive, servo motor system provides

superior fill accuracy and reliability, while

dramatically reducing mechanical failures

& downtime by eliminating most moving

parts. The user-friendly graphical menu

allows the operator to easily access the

product memory for fast set-up and

accurate control of all filling operations.

M10 is a compact system designed for

easy integration and multi-lane production

lines. This multi-lane system can be

configured to match virtually any multi-

lane application. These variables include

the number of dispensing/filling heads as

well as centre distances to complement any

multi-lane system.

New energy-efficient X-ray inspection system by Eagle

Eagle Product Inspection has launched

the Eagle Pack 400 HC, an energy-

efficient X-ray inspection system designed

for easy and efficient cleaning in the harsh

washdown environments of the packaged

meat, poultry and dairy industries,

where daily sanitisation of equipment is

mandatory.

The machine’s robust construction

features thicker stainless steel plates

cut and welded together, rather than

bolted, making its design more sterile by

eliminating food debris collection points. It

is also capable of withstanding the impact

of repeated use of harsh chemical cleaners

and pressurised water. The system offers

interlocked hinged louvers, which can be

easily lifted to allow access to the conveyor,

eliminating the need for dismantling

conventional heavy louvers to clean inside

the machine. This feature reduces the time

and labour needed for daily sanitisation and

assembly, thereby increasing uptime. The

hinged louvers also decrease the possibility

of damaging or losing equipment pieces

during cleaning shifts, enhancing overall

safety and productivity.

To reduce carbon emissions and

energy consumption, the machine is

designed with an energy-efficient water-

cooled heat exchanger that eliminates the

need for a separate air conditioning unit

to cool the system.

Five-Ltr blow moulded HDPE container by RPC Gent

RPC Gent has launched a 5-Ltr blow-

moulded High-Density Polyethylene

(HDPE) container that combines an

enhanced environmental profile with

maximum functionality and branding

opportunities. The new Elight container

offers an overall weight of 120 gm as

compared to 140 gm for a standard

5-Ltr pack, enabling companies to

reduce their carbon footprints. An

accurate spread of material throughout

the container combined with optimising

the compression of the shoulder and base

ensure that the container maintains its

overall strength and stability to deliver a

robust & reliable performance.

A unique design feature of the Elight

is the vertical ribs on each corner of the

container. These help avoid damage to the

packs during stretch wrapping of pallets or

in transportation by allowing the container

to regain its original shape. User-friendliness

is further enhanced by the large handle,

and there is an extensive decoration area to

enable brands to create their own identity

& on-shelf appeal. The Elight is currently

available with a neck insert for 40/42 mm

closures, including UN approved caps. A

38-mm neck will be added to the range later.

Page 19: Modern Packaging & Design - November-December 2012

TECHNOLOGY & INNOVATION

Modern Packaging & Design November-December 2012 19

New E-seal® technology widens Proseal range Proseal has extended its range of high-

performance tray sealers with the launch

of a high-force electric heat-seal model

particularly appropriate for the meat

industry. The Proseal GT2X-Twin E-seal®

is a twin-lane high-speed tray sealer, capable

of sealing 120 trays per minute. The E-seal®

technology provides an energy-efficient

sealing system that delivers a high-precision

seal with an extremely strong sealing force,

ensuring that every seal offers the tightness

and reliability to meet the stringent quality

requirements of the fresh food retail sector.

The GT2X-Twin E-seal® features a

servo-driven infeed conveyor and high-

accuracy tray positioning system for high

throughput speeds. An intelligent film feed

system ensures full control of the sealing

operation for excellent seal quality, with

easy film threading and dynamic control

of the movement of the film throughout

the film feed cycle in order to maintain

constant tension and avoid film snapping.

The machine offers a rugged construction

manufactured to food industry–approved

hygiene standards with full washdown

protection. Downtime is also minimised by

the use of quick-change conveyor belts and

an auto-lock film reel holder. The machine’s

practical design is enhanced by positioning

the electrical controls above the sealing area,

which allows for safe access.

BERICAP’s DoubleSeal™ offers material and cost savings

BERICAP has developed

33-mm closure, which offers

material and cost savings to

a large extent. Fillers, which

switch from the 38-mm closure

size to 33-mm size, profit from

lower costs. Bottles with the

new 33-mm closure differ

in appearance from the

conventional beverage products

with large closures, and thus

contribute towards a marked

visual product differentiation

and set the products apart on

store shelves.

Compared to the 38-mm

bottle used till date, the

consumer enjoys a more

pleasant drinking experience

due to the narrower bottleneck.

The 33-mm closure that

is based on the BERICAP

DoubleSeal™ has a folded and

cut safety strip that breaks for

the first time when the bottle is

opened. It can also be used on

all conventional aseptic systems

using dry or wet sterilisation.

Bosch introduces new capping machine

Bosch Packaging Technology has developed

a new sealing solution for injection and

infusion vials – the compact VRT 1010|1020.

The machine is equipped with highly

sensitive control systems, ensures reliable

capping and achieves an output of

120 containers per minute. The VRT

1010|1020 can also be combined with

barrier and containment systems.

Reliable quality control via sensor

depending on the version, the intermittent VRT

1010|1020 takes over the filled and plugged

injection and infusion vials from an upstream

filling machine or a rotary table via single or

double lane. The vials pass through all working

stations in a conveying starwheel with counter

guidance. Before capping, a camera-based

sensor performs the stopper presence check.

Containers with a missing or an incorrectly

placed stopper are guided to an outward station,

and correctly stoppered containers continue

moving to the capping station.

The caps are attached loosely via a tow-

off chute after being picked up from the

conveying system. While the containers are

rotated, they are clamped via a plunger and

tilted against a freely revolving roller by

means of servo-controlled tilting movement.

The exact repeatability of the rotation speed

allows a complete validation of the process.

Multivac presents MR821 checkweighers with optional metal detectorMultivac Marking & Inspection has

launched checkweighers in three weight

ranges. The MR821 checkweighers

can be adapted to every application.

Their transport conveyor and weighing

modules are mounted on a robust

twin-beam carrier, on which almost

all configurations of different conveyor

modules can be fitted. The entire

construction is designed for maximum

weighing accuracy with rigidity against

flexing, reduction of vibration and

absence of torsion.

The MR821 checkweighers can also

be equipped as an option with multi-

frequency metal detectors. These are

adapted to the specific user requirement

in order to achieve the optimum

sensitivities. It can detect all types of

metals such as iron, stainless steel, copper,

aluminium, brass, bronze and titanium.

The checkweighers and metal

detectors are equipped with

either a 12.1-inch colour touchscreen

or a 5.7-inch monochrome display

as required. Their clearly structured

user interface makes the operation

of the units extremely simple,

even for non-technical personnel.

Also, the MR821 checkweighers

have light transport conveyor

modules, brushless drive motors and

low-friction belts.

Page 20: Modern Packaging & Design - November-December 2012

DESIGN INNOVATION

20 Modern Packaging & Design November-December 2012

Cool ideas with smart paper bags Lee has recently come up with a clever paper bag. The bag is eco-

friendly and not a single part gets wasted ever. It has been designed by

Happy Creative Services from India. It is interesting to see how this

latest concept from Lee works. First, the packaging works just like any

other shopping bag, which is to hold one’s purchases. But, one good

aspect of this bag is that 100 per cent of it can be reused afterwards.

The packaging is made from recycled paper and can be reused as a

paper bag. It can be used for other purposes as well, ie, one can cut out

some parts and use as a calendar, a ruler, a door sign, a pencil holder,

a snakes & ladders game, dice, credit card holder, condom holder, first

aid chart, bookmark, mask, custom black book; even the handles can

be reused as shoe laces! Indeed a cool concept!

Manufacturer: Lee

In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs.

Eco-friendly packaging design concept This packaging

design by design

student Andrew

Seunghyun Kim for

Coca-Cola bottles

is a bold concept

that other beverage

companies could

definitely consider

doing. The new bottle design is 100 per cent eco-friendly.

It is slick, futuristic and vastly different from Coca-Cola’s

packaging, which is said to be the reason why the billion-

dollar franchise would find it attractive to carry out in

the future. The cap is 25 per cent slimmer that those of

the current bottles and 27 per cent more eco-friendly

because it greatly reduces the carbon footprint. The design

is 65 per cent more collapsible than the current bottle,

thus encouraging more recycling due to ease in transport.

Environmentally conscious people can easily collapse the

bottle and carry it around as compared to recycling a can.

Manufacturer: Coke

Doritos packaging conceptThis project was based on one of the

YCN briefs where designers were asked

to create a totally new packaging concept

for Doritos. The shape and the texture

of the Doritos chips are used as the

base of this packaging concept. What

is good about this form of packaging is

its structure, which can keep the chips

closed even after opening.

Mfg: Doritos

Manufacturer: Doritos

Page 21: Modern Packaging & Design - November-December 2012
Page 22: Modern Packaging & Design - November-December 2012

DESIGN INNOVATION

22 Modern Packaging & Design November-December 2012

Sustainable packaging Sonoco’s new

rigid paperboard

packaging was used

for Heinz’s Nurture

Growing Baby

Follow-on Milk

product, available

in the UK. The

rigid paperboard

can that Heinz recently used to re-launch the product

makes portion control and preparation easy & protects

the product inside. Made from two layers of recycled

paperboard that are spiral wound and a high-barrier

liner, the cans lock out moisture & oxygen that could

compromise the nutritional integrity of the powdered

infant formula. These also keep the powdered product

from clumping so that it quickly dissolves while preparing

a bottle. The rigid paperboard has other parent-friendly

features, including a Sonoco-supplied Sealed Safe peelable

membrane closure with a metal rim seamed onto the can’s

end and an easy-grip ring pull that opens the can easily.

Manufacturer: Sonoco

Indulge with innovative wine packaging Uxus has unveiled its latest project, the brand identity and packaging design of APL

Wines’ new label – Indulge. The project brief was to create an innovative packaging

concept and a website that targets specific lifestyles. The design concept focusses on the

practicality and accessibility of its specific target group’s lifestyle – the fashionista, the active

outdoors individual, the retro-lover and the leisurely. Indulge wines marry lifestyle with

eco-conscious packaging. The new packaging is ideal for BBQs, picnics, beaches, parks

and outdoor theatres.

The bright and bold water colour illustrations reflect each distinct customer with

shoe-adorned graphics for the fashionista and picnic graphics for the laid-back denizen.

An innovative handle integrated in the package allows easy transportation and the

spigot on the bottom of the pouch easily controls the flow of wine.

Manufacturer: APL Wines

New plant-based PET bottles PepsiCo has recently developed

the world’s first Polyethylene

Terephthalate (PET) bottle

made entirely from plant-based

renewable resources. The bottle

is made from bio-based materials

including switch grass, pine bark

and corn husks. In the future,

the company expects to broaden

the renewable resources used to

create the green bottle to include orange peels, potato peels, oat

hulls and other agricultural byproducts from its food business.

Pepsi says the new bottle is expected to appear on shelves in

2012. The development of the 100 per cent renewable PET bottle

by Pepsi is the latest in a series of developments in bio-based

bottles by major companies in the US market. While the design

remains quite as the standard bottles offered by the company,

PepsiCo hopes to encourage beverage manufacturers to initiate

such sustainable initiatives in future.

Manufacturer: Pepsi

Page 23: Modern Packaging & Design - November-December 2012
Page 24: Modern Packaging & Design - November-December 2012

TECHNOLOGY TRANSFER

24 Modern Packaging & Design November-December 2012

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Technology Offered

Air bubble packaging film A Korean company is offerring its

existing plant manufacturing air bubble

film. This plant (model: YS1200, YS1000,

YS1400) is equipped with modern and

up-to-date facilities in accordance with

excellent quality goods that this plant

now produces. The consumption of air

bubble sheet in India is increasing rapidly

and this is a profitable business at present.

It is a good chance to catch the low-cost

plants at globally competent standards.

Areas of applicationPackaging industry: It can also be used

for agricultural applications instead of

LDPE if additional thermal insulation is

required.

Forms of transferEquipment supply, turnkey

Aseptic fillers for bags An India-based firm offers aseptic and

non-aseptic bags of capacity 2-1,400 Ltr.

We also manufacture aseptic fillers for

these bags. These bags are used for aseptic

packaging of various fruit pulps and dairy

products as well as for various industrial

liquid products.

Areas of applicationBulk aseptic and non aseptic packaging

for food and chemical products

Forms of transferOthers

Bar code generating and printing A Thailand-based firm seeks to offer

their services in bar code generation and

printing. They use highly professional

methods and their expertise will be useful

depending on the clients’ requirements.

Other than consultancy they provide

training for barcode generation, which

would help a firm improve its prospects

in the long term.

Areas of applicationPrinting industry, bar code auto ID

section

Forms of transferConsultancy, turnkey

Coir Atlas An Indian firm is offering a green

innovative technology – Coir Atlas. It

is an eco-friendly and biodegradable

substitute of wooden logs used by steel

industry for shipment of flat products viz

sheets/plates and coils.

Areas of applicationPackaging and transportation

Forms of transferJoint Venture, technology licensing

Expanded polystyrene packaging without moulds An Indian firm offers an effective

and low-cost technology to generate

three-dimensional profiles in styrofoam-

expanded polystyrene with reproducible

results. This technology does not involve

electronics or automation but yields

results that are reproducible and capable

of capacities suitable for industrial

supplies. It has the advantage of being

easy to assimilate and requires less capital

investment. We have been successfully

using this technology to serve large

industrial houses and multinationals.

Areas of applicationPackaging, pattern making, decorations

and model making

Forms of transferConsultancy, technical services, turnkey

Retort pouch tech An India-based firm has developed this

technology, which provides a method

for preparing ready-to-serve fish curry

in a retortable pouch, with excellent

storage stability and quality and a shelf-

life of more than one year at ambient

temperature. The ready-to-serve fish curry

is thermal processed and does not require

further processing before consumption.

The thermal processing conditions have

been standardised for this product to

make it safe for consumers.

Areas of applicationFood, meat, fish processing

Forms of transferConsultancy, technical services,

technology licensing

Sensor for detecting air leakage in packed items and storage plants An India-based firm provides a sensor

for detecting oxygen leakage in packed

items and storage plants. This invention

provides a process for preparing the sensor

by ion-pairing of Methylene Blue (MB)

with Dodecyl Sulphate (DS) to produce

a water insoluble form of dye (solvent

soluble and compatible with food items),

which can be used to create an Ultraviolet

(UV )-activated, oxygen-sensitive

indicator that can be printed on various

hydrophobic polymers. The sensitiser

in the indicator solution is TiO2. The

present invention also provides a method

of detecting air leakage using the sensor,

with high sensitivity and reproducibility.

Areas of applicationFood packaging industry, medical devices,

other such industries using vacuum

packaging

Forms of transferConsultancy, technology licensing,

research partnerships

Page 25: Modern Packaging & Design - November-December 2012

TECHNOLOGY TRANSFER

Modern Packaging & Design November-December 2012 25

Adhesives, specialty additives and their intermediates A leading UK-based company

is seeking innovative investment

opportunities in organic chemistry,

chemical formulations or processes

including manufacturing, technology

licensing, acquisition, joint venture

and distribution. The company has a

reputation for technical innovation,

and high-quality performance products.

The company seeks to acquire rights

to novel chemistry products, innovative

technologies, formulations, compounds

and applications that are synergistic

to its current range of activities, and

that will increase the diversity of its

manufacturing base. Patents or know-

how would be desirable.

Areas of applicationPlastics rigid and flexible packaging,

laminate printing and processing, etc

Forms of transferManufacturing, technology licensing,

acquisition, joint venture and

distribution

Disposal and recycling of plastic waste A Polish firm seeks the technology

for dry processing of all kinds of

plastics waste or a magnetic processing

method in the electrostatic field. The

technology should allow sorting of

all kinds of plastic materials, hay-

silage foils, PET, HDPE, PVC, etc, by

excluding dangerous waste.

Specific technical requirements

include initial cleaning without the use

of water, sorting of all kinds of plastic

materials after cleaning in a closed system,

and a maximum processing capacity of

10,000 tonne of waste per annum.

Areas of applicationPlastics packaging industry, waste

management, recycling operations

Forms of transferOthers

Recycled PET bottle machineryA Poland-based company specialising

in recycled PET polyester polyols

manufacturing is looking for an alternative

proposal of design and engineering of

bigger (about 25 ktpa) production plant. It

plans to start with good-quality recycled

PET flakes being delivered in big bags.

Hence, the company requires a complete

package offer for this service.

Areas of applicationBeverage packaging industry

Forms of transferOthers

Roll of PP/EVOH film to seal food trays A Spanish company works in

high-technology packaging for

regional pre-cooked and fresh food.

For the highest possible safety and

quality, equipment and materials with

the latest technology are needed.

During the process and handling,

the lowest possible loss of food

quality, guarantee and safety is sought,

as well as the lowest possible quantity

of (or null) by-products and emission

generation.

For its process of food packaging by

thermo-sealing, the company needs a

roll of Polypropylene (PP)/Ethyl Vinyl

Alcohol (EVOH) film that should be

able to bear a temperature of 120ºC

and be microwave-resistant.

Areas of applicationMaterials, plastics, polymers, food

packaging/handling

Forms of transferCommercial agreement with technical

assistance

Stearic acid for PVC chemicals An Indian company is engaged in

the manufacture of Polyvinyl

Chloride (PVC) chemicals that

are used in manufacturing all PVC

products like pipes, profiles, etc,

and also cable compounds. The

major raw materials used are

lead and stearic acid. The

consumption of stearic acid is

120-150 MT per month. The

company is, thus, planning to set up a

stearic acid plant in order to cater to

its own requirement and also market

to others. It would like to acquire

the technology for production of

stearic acid, which is palm-based or

rice bran-based, with iodine value less

than two and acid value in the range of

205-210.

Areas of applicationIndustrail packaging, bulk packagingg

applications

Forms of transferKnow-how, technical assistance,

equipment, turnkey plant

Technology Requested

Share and Solicit TechnologyThe mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact: Modern Packaging & DesignInfomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499 • Email: [email protected]

Information courtesy: Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacifi c Centre for Transfer of Technology (APCTT), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org

For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Page 26: Modern Packaging & Design - November-December 2012

IN CONVERSATION WITH: V i jay Shah

26 Modern Packaging & Design November-December 2012

How has been your journey so far?It was in 1984 that Piramal Group acquired Gujarat Glass. The

important phase for the company began during 1999-2005 where, we

became the number one company in the nailpolish segment globally,

within this period, that was earlier dominated by the European

players. This led to a change in the scenario, as cosmetic packaging

carries more global significance for us. In the nailpolish segment,

we had 26 per cent marketshare in the mass perfumery and 12 per

cent marketshare globally. In the year 2005, we began to supply

cosmetics to the European markets. We are the second largest player

in the world in cosmetics and perfumery, which is a significant

share of our revenue. Today, we cater to 55 countries. Our current

marketshare in cosmetics and perfumes is six per cent. Further, our

marketshare in nailpolish is 50 per cent. We operate across verticals

such as cosmetics and perfumery, pharma and specialty food and

beverage segments.

26 Modern Packaging & Design November-December 2012

…observes Vijay Shah, Director, Piramal Glass Ltd, as he highlights how his organisation has had a major turnaround in the past decade, leading it to become the strongest contenders for glass packaging in the world. He elucidates the organisation’s business and various facets that have led to its tremendous success, in a conversation with Lionel Alva.

“There is considerable focus on new product development”

IN CONVERSATION WITH: V i jay Shah

Page 27: Modern Packaging & Design - November-December 2012

Modern Packaging & Design November-December 2012 27

Vi jay Shah

How does stiff competition from generics affect pharma packaging considerations in the Indian context?There are four types of pharma bottles, namely, type 1,

type 2, type 3( amber) and type 4 ( flint). Today, type 1

non corrosive glass bottles that go into injectables, salines,

etc, are ought to be less reactive. In India, there are only

two players and four players globally. So, it is not a market

that is affected by commoditisation. The prospects for this

market are growing and we perceive a growth of more than

30 per cent. Then we have type 3 bottles, ie, soda-lime glass

which is used for food, wine, beer, bottled water, soft drinks,

pharmaceutical, cosmetic and perfume containers. It is a

highly commodity-driven market where the paediatric and

cough syrup range in pharmaceuticals is slowly and steadily

converting to Polyethylene Terephthalate (PET) at the rate

of 7-8 per cent.

Tell us about your R&D initiatives and quality standards that you adhere to.There is a considerable focus on new product development.

One of the few areas that we focus on is the mass segment.

We have our design studio that has a set of engineers engaged

in three types of modelling to bring our innovative product

designs. This studio produces about 140 new designs, which

the customers buy. Hence, we focus on new designs and stable

products for our customers. However, in premium markets,

the design is usually of the customer. But the challenge is,

once a design is given to us, we need to do permutation

and combination to ensure that the end result is perfect.

For example, the type of mould to be used, temperature for

heating and other process parameters make this endeavour

arduous, as we have to maintain a minimum time to market.

Therefore, our journey to convert art into science started. The

aim is how we can improve and standardise the processes,

while acquiring a keen understanding of each industry

vertical. In other words, our focus is on process improvement

and reducing time to markets as well as imbibing a culture of

manufacturing excellence.

How do you view the future of the packaging industry in India?India or even Asia as a whole is a lucrative market for

packaging. Several European manufacturers have shifted base

to Asia taking into account its potential. Some have even

made India as a centre of excellence for their setups across

the globe. Our customers recognise the high consumption

patterns emerging across Asia, and hence the packaging

industry too would grow. Moreover, the demographics for

the Indian market are favourable, as almost one-third of

the population is young with increasing purchasing power

parity. Considering these factors, the future of this industry

is bright.

Email: [email protected]

Page 28: Modern Packaging & Design - November-December 2012

An invite that rewards as well...Dear Reader,

‘Modern Packaging & Design’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry.

You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words.

The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format.

The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Packaging & Design’. Authors whose articles are published will be sent a complimentary copy of that particular edition.

Published by Network18 Media & Investments Ltd, ‘Modern Packaging & Design’ is one of the leading bi-monthly magazines exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost.

So get going and rush your articles, write-ups, etc…

Look forward to hearing from you, soon!

Yours sincerely,

Business Insights •Technologies•Opportunities

Manas R. BastiaSenior EditorModern Packaging & Design

Network18 Media & Investments Limited‘A’ Wing, Ruby House,J K Sawant Marg, Dadar (W)Mumbai 400 028 India

T +91 22 3024 5000F +91 22 3003 4499E [email protected] www.network18publishing.com

D +91 22 3003 4669

Page 29: Modern Packaging & Design - November-December 2012

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Modern Packaging & Design November-December 2012 31

Glass PackagingGlass in food & beverage packaging

New possibilities ............................................................................................................ 32

Glass packaging

On the path of sustainability ......................................................................................... 34

Interface

C S K Mehta, Vice President, Hindustan National Glass & Industries Ltd ................. 36

Roundtable

Is glass more viable than plastics for pharma packaging? ............................................. 37

SPECIAL FOCUS

Page 32: Modern Packaging & Design - November-December 2012

SPECIAL FOCUS: Glass in food & beverage packaging

32 Modern Packaging & Design November-December 2012

Today’s consumers are

increasingly demanding for

pure, ‘green’ and sustainable

packaging solutions for Food

& Beverages (F&B). With some recent

reports on the presence of chemicals in

alternative packaging materials raising

questions about the purity, health and

environmental consequences of certain

F&B packaging materials, the spotlight

is back on glass, a packaging material that

remains as pure today as it was 4,000

years ago.

The consumers are becoming aware

that not all forms of packaging created

are equal, especially when it comes to

protecting their health. However, people

have trusted and used glass as it is 100

per cent pure and inert. It is the only

packaging material that fully preserves

the original taste of food and beverages.

Health conscious consumers are also

seeking packaging such as glass, which

provides a sense of safety and security.

Umesh Sharma, Managing Director,

Julison Packaging India Pvt Ltd, says,

“The demand for glass packaging in the

F&B industry is increasing. Consumers

prefer glass to plastic packaging for the

fact that glass containers are less or not at

all contaminated.”

The clear advantage Ensuring the purity and safety of

food and beverages has become an

increasing concern for consumers and

for F&B companies whose reputation

rests with the quality of their products.

Glass bottles and jars have numerous

advantages over alternative packaging

materials for food and beverages. Made

from non-toxic raw materials – sand,

soda, ash, limestone and up to 90 per

cent recycled glass or cullet – glass is

the only packaging material certified by

the US Food & Drug Administration

(USFDA) and Generally Regarded As

Safe (GRAS).

Further, glass being chemically inert

and transparent is the most suitable

packing medium for liquor and food

products. Being impermeable, retortable

and environment-friendly, glass has

distinct advantages over other packaging

materials. Unlike plastic containers, cans

and multi-layered or bag-in-box cartons,

glass containers do not need a petroleum-

based plastic layer or other chemical

additive to preserve the taste of foods and

beverages, avoid corrosion or decrease

gas permeability. Moreover, glass has an

almost zero rate of chemical interaction,

ensuring retention of strength, aroma

and flavour in the products. Glass does

not deteriorate, corrode, stain or fade;

hence, products inside a glass container

remain fresh and pure for longer.

Other advantage of glass packaging

include a long shelf-life, crystal clarity

(for product visibility), oxygen and

moisture impermeability, rust resistance,

microwavability, resealability, fast filling

speeds, rigidity and amenability to

multiple filling techniques such as hot-

fill, retort and aseptic. Glass containers

are also available in a wide range of shapes

and sizes and can be custom-designed

for individual applications, although not

of the same degree as plastic packages.

Although the industry offers various packaging alternatives, glass containers are preferred, as these are healthy, hygienic and eco-friendly. Responding to changing trends in the food and beverage industry, the glass packaging industry has evolved extensively. Avani Jain explores the world of glass to find out the latest innovations within the food & beverages segment.

NewNewPOSSIBILITIESPOSSIBILITIES

Courtesy: DesignWorx Packaging

Page 33: Modern Packaging & Design - November-December 2012

Glass in food & beverage packaging

Modern Packaging & Design November-December 2012 33

Innovations making headwayOverall, the glass container market in

India has been growing at a healthy

rate of over 10 per cent, with the F&B

segment contributing generously due to

the prospering Fast Moving Consumer

Goods (FMCG) sector. Food packaging

is witnessing a healthy volume growth due

to the arrival of organised retail market.

This has led to increased competition in

the packaging segment and, consequently,

has resulted in a number of innovations

in the sector.

Emergence of novel packaging

solutions may seem challenging, but

glass makers are gearing up to face

this task. Umesh Sharma notes, “Glass

manufacturers are responding to

challenges from other packaging materials

by improving, widening and emphasising

the range of colours, size & design

possibilities of glass.”

Manufacturers are also investing in

technology to enhance the weight and

strength of glass containers in order to

compete with alternative packaging

materials. Improved technology has also

led to glass containers with lighter weight

that are remarkably stronger, safer and

up to 40 per cent lighter than it was 20

years ago. Yatindra R Sharma, Managing

Director, KHS Machinery Pvt Ltd, notes,

“Manufacturers are coming up with better

sustainable solutions of glass bottles for

packaging of soft drink, beer, spirits and

other food products. A new trend in

glass packaging is to provide lightweight

containers with longer life cycle. Today,

glass is being positioned as more efficient

in sustainability in comparison to plastic

containers.”

Also, adoption of the Narrow Neck

Press & Blow (NNPB) technology in

the production of glass containers has

brought in a revolution in the Indian

glass packaging industry. It has resulted in

decreasing the weight of glass containers

by 25-30 per cent. This technology also

offers benefits such as better control

over glass distribution and increased

productivity, thus making glass packaging

more cost-effective and convenient for

the consumers.

Marching aheadThe cradle-to-cradle property of glass

makes it the most prevalent form of

packaging in the global market. This

aspect is gradually becoming visible in

India, with the growing awareness about

the usage of glass as a green packaging

material. The F&B segment occupies the

largest share in the packaging industry,

which comes to more than 85 per cent.

Thus, the future of glass packaging

industry is bright considering the rising

consumer demand, fast growing retail

sector and advent of new technologies.

The glass packaging industry is

expected to continue its strong growth

for the next few years, with most of the

key players in the F&B industry ramping

up their capacities. Umesh Sharma avers,

“The future of glass containers can be

seen through change in the consumption

trend. These days, small bottles have

come up in a big way. It is expected that

glass containers will be available in many

new shapes and sizes in future.”

Last but not the least, the

packaging industry (including glass) has

experienced a spurt in growth in the last

few years. Further, due to continuous

lifestyle changes and growing consumer

consciousness about health, hygiene and

eco-friendly products, glass packaging

is expected to grow at a higher rate in

the coming years. Yatindra R Sharma

concludes, “Glass will continue as major

volume container in beer, spirit and

certain food products in times to come.

In the beverage industry, glass will remain

as single-serve container due to low cost

of packaging in reference to its long

life cycle.

Email: [email protected]

Umesh Sharma Managing Director, Julison Packaging India Pvt Ltd

The future of glass containers can be seen through change in the consumption trend. These days, small bottles have come up in a big way. It is expected that glass containers will be available in many new shapes and sizes in future.

Yatindra R Sharma Managing Director, KHS Machinery Pvt Ltd

A new trend in glass packaging is to provide lightweight containers with longer life cycle. Today, glass is being positioned as more effi cient in sustainability in comparison to plastic containers.

Courtesy: Eden Foods, Inc

Page 34: Modern Packaging & Design - November-December 2012

SPECIAL FOCUS: Glass packaging

34 Modern Packaging & Design November-December 2012

Packaging is meant to protect the

product from damage and dirt

and also to retain the freshness

of contents. Packaging is also

used for promotion and advertising.

Hence, it is designed to attract customers.

Glass has emerged as the material of

choice for many industries owing to its

unique properties such as the ability

to preserve taste, aesthetic qualities,

cleanliness, recyclability and opportunities

for weight reduction.

India is among the top 15 markets

for glass packaging globally and the

third fastest growing market after Turkey

and Brazil. India’s per capita glass

consumption is 1.40 kg as compared to

5.9 kg in China, 4.8 kg in Brazil and

about 27.5 kg in the developed countries.

The turnover of the Indian glass container

industry, presently dominated by ten big

players is estimated at nearly ` 4,500

crore. With major revenue streams, such

as beer & spirits, Food and Beverage

(F&B) and pharmaceuticals (accounting

for 55 per cent, 15 per cent & 15 per cent,

respectively) growing rapidly, the market

is all set to grow at the rate of more than

15 per cent annually.

AVPS Chakravarthi, Chairman,

Indian Institute of Packaging-Hyderabad

& Managing Director, Ecobliss India Pvt

Ltd, notes, “What differentiates glass

from other packaging material is that

the US Food and Drug Administration

(USFDA) designates glass as a ‘Generally

Recognised as Safe’ (GRAS) packaging

material. Due to its impermeable nature,

glass container offers better protection

for sensitive food and drugs. No wonder

the safety of glass is basically attributed

to its features such as inertness and

impermeability.”

The glass container industry in India

has seen a period of consolidation in recent

years. Investment in new furnaces and

technologies for improving sustainability

through weight reduction and recycling

has been the prime focus. Chakravarthi

avers, “Glass provides great benefits such

as being recyclable and reusable. It is one

of the materials that can be easily recycled

with simple process. Even the structure

of the material will not deteriorate when

reprocessed.”

Recyclability and reusability Recyclability is one of the major

advantages of glass. Recycling glass

reduces consumption of raw materials,

reduces carbon dioxide emissions and

saves energy. New glass containers in

the US are made of up to 90 per cent

recycled glass. The glass container

manufacturers in India and worldwide

are responding positively to consumer’s

demand for reduced packaging that is

also fully recyclable. They are expanding

their capacity to use less to create the

same top-quality, 100 per cent pure and

recyclable glass bottles and jars.

Further, glass bottles can be carefully

treated and reused, thereby improving

In order to compete with alternative packaging materials, glass manufacturers are investing in technology to improve the weight and strength of glass containers, besides making these absolutely eco-friendly. Avani Jain explores the emerging trends in the glass packaging industry in terms of improving sustainability.

sustainabilitysustainabilityOn the path of

Courtesy: Bordeaux wines

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Page 35: Modern Packaging & Design - November-December 2012

Glass packaging

Modern Packaging & Design November-December 2012 35

sustainability. Unlike other packaging

material, it can be used over and over again

for packaging. This makes glass a more

environment-friendly choice for packaging.

The glass container industry continues to

push the boundaries of innovation and

design to keep glass at the forefront of

quality & sustainable packaging options.

Talking about the complete packaging

solutions provided for glass line where

the returnable glass bottles are packed in

returnable cartons, Eike-Sebastian Hagen,

Executive Vice President-Operations,

KHS Machinery Pvt Ltd, details, “A

variety of machines are used in glass

packaging such as the depalletiser, crate

conveyor, crate washer, unpacker, bottle

conveyor, bottle washer for cleaning dirty

bottles (often used in the beer industry),

filler with Cleaning-in-Place (CIP)

system, pasteuriser that helps in delaying

the expiry date of bottles, labeller, packer

and palletiser, which enable gentle

handling, accurate and fast stacking of

finished goods. In this way, the dirty

bottles are first cleaned and then reused.”

Unburdening the weightThese days, manufacturers are also

investing technologies to improve the

weight and strength of glass containers

to compete with alternative packaging

materials. There are developments in the

glass industry to produce lightweight

bottles with strength similar to that of

the heavier bottles. This innovation will

not only reduce the cost of glass bottles

but also lower freight costs.

Chakravarthi says, “The changes in

technologies have seen glass containers

become lighter in weight yet stronger

and much durable. Such lightweight

packaging adds to the consumer’s

convenience, lowers their carbon footprint

and reduces distribution costs for the

manufacturers. For example, one of the

famous beverage processing companies

has introduced the Ultra Glass contour

bottle in 2000. This bottle was designed

to improve impact resistance and reduce

weight & cost. These bottles were actually

40 per cent stronger, 20 per cent lighter

than conventional contour bottles.”

Further, he explains, “Technologies

such as advanced narrow neck-press-blow,

blow-blow technologies and internal

embossing have really helped in reducing

the overall weight of glass packaging.”

Thus, lightweight glass containers

represent a major trend in the global glass

packaging market. The growing demand

for lightweight glass containers is intended

to not only reduce transportation costs, but

also improve the environmental profile.

Leading glass container makers are devising

technologies and products to address the

customer demand for lighter containers

made of glass, which majorly holds

significance for the beverages segment.

Future trendsDespite facing intense competition

from competitive packaging materials,

specifically in the soft drinks sector, there

exists enormous potential for growth in

the glass packaging market owing to the

prospects in the wine, beer and spirits

markets. Going forward, growth in the

glass packaging industry will be primarily

driven by the relentless efforts by the

industry for recycling and reducing the

weight of the glass containers.

Further, increasing demand from

developing countries such as India and

China, increasing sales of cosmetic

products, rising consumption of packaged

food and beverages especially in

developing nations, increasing importance

of health awareness, safety and food

issues & changing lifestyles, technological

developments such as improvement

in existing recycling and production

processes, introduction of new processes

& products and a greater emphasis on

reducing weight of glass containers are

expected to provide excellent growth

opportunities for the glass packaging

industry in the years to come.

Chakravarthi concludes, “Simply, glass

packaging today is 40 per cent lighter

than it was 20 years ago, and at the same

time it is much stronger than before. It

can be moulded into any shape, decorated,

coloured in numerous ways for better

shelf appeal and utility value.”

Email: [email protected]

AVPS ChakravarthiChairman, Indian Institute of Packaging-Hyderabad & Managing Director, Ecobliss India Pvt Ltd

Simply, glass packaging today is 40 per cent lighter than it was 20 years ago, and at the same time it is much stronger than before. It can be moulded into any shape, decorated, coloured in numerous ways for better shelf appeal and utility value.

Eike-Sebastian HagenExecutive Vice President-Operations, KHS Machinery Pvt Ltd

A variety of machines are used in glass packaging such as the depalletiser, crate conveyor, crate washer, unpacker, bottle conveyor, bottle washer for cleaning dirty bottles (often used in the beer industry), fi ller with Cleaning-in-Place (CIP) system, and many more.

Page 36: Modern Packaging & Design - November-December 2012

36 Modern Packaging & Design November-December 2012

SPECIAL FOCUS: Inter face - C S K Mehta

How is the demand for glass packaging in India and what are the recent trends? Today, India has a well-developed

container glass industry, which has

evolved from being a cottage industry

to a highly automated, state-of-the-

art manufacturing industry. The glass

industry has passed through diverse

technological advancements. At

present, the Indian glass industry has

finally succeeded in the production of

lightweight bottles, which will strengthen

its competitive position in the Indian

packaging industry. The Indian container

glass industry in the present context is

comparable to the world’s best. Indian

glass manufacturers have incorporated

latest developments and innovations in

glass production, which are being used

by glass manufacturers the world over.

Currently, the Indian glass packaging

market size is pegged at more than

3 million tonne per annum. HNGIL

being the market leader caters to about

50 per cent of the virgin glass market.

What are the recent R&D initiatives of your company? HNGIL is committed to invest in

technology, create innovative products

and collaborate where there is a need to

enhance the quality of our products vis-à-

vis our competitors. We were the first glass

company in India to introduce Narrow

Neck Press & Blow (NNPB) technology,

which benefitted our customers by reducing

the weight of bottles by 20-25 per cent,

with better control over glass distribution

process and increased productivity. In the

future, we plan to produce lighter Stock-

Keeping Units (SKUs) that will further

bring down the cost, thus making glass

the economical choice in these highly

competitive and challenging times.

What are the challenges and opportunities before the industry? We are optimistic regarding the growth

opportunities before the glass industry.

All segments being served by the industry

are growing at a healthy rate with

double-digit figures. At the same time,

the increasing global awareness about

health and hygiene among consumers

works in our favour. This would further

create new opportunities for the glass

industry as a whole. However, the biggest

challenge in this industry is to educate

the end-users about health and hygiene

issues and how they can be benefitted by

using glass packaging over other forms of

packaging. Also, we need to bring about

implementation of policies/legislations to

safeguard the consumers.

What would be the future trends?Glass has moved beyond being just a

commodity to a product with specific

quality and properties. The glass companies

have become a brand in themselves. The

market in Asia is now the focus of various

glass manufacturing companies keeping

in mind the growth noted in countries

such as India and China. Moreover,

increasing demand from the spirits and

beer segment in Asia, which accounts for

one-third of the world’s consumption,

provides a huge scope for the container

glass industry.

What are your plans for the company’s growth?Expansion of the Indian economy has

resulted in considerable growth of our

target segments. Today, India is one of

the faster growing markets for container

glass, with the sale of carbonated drinks

increasing by 6-8 per cent annually,

cosmetics by 15-20 per cent, food

processing projected to grow from $ 70

billion to $ 150 billion by 2025, beer

sales expected to rise by 15-20 per cent

and liquor industry to grow by 13 per

cent. HNGIL being on a high growth

path to meet this increasing demand has

invested over Rs 700 crore in a brownfield

project at Nasik, Maharashtra, which has

commenced operation. Another greenfield

project at Naidupeta, Andhra Pradesh,

with a capital outlay of ` 800 crore has also

commenced production in Q2 of 2012-13.

These projects will help us consolidate our

position in the western & southern part

of the country. So, we plan to increase our

production capacity of container glass to

5,015 tonne per day by 2015.

Email: [email protected]

“Increased global awareness about health & hygiene has boosted the glass packaging industry”

…opines C S K Mehta, Vice President, Hindustan National Glass & Industries Ltd (HNGIL). In a conversation with Avani Jain, he discusses the growing demand for glass packaging in the country while underlining the future trends and opportunities facing the segment.

Page 37: Modern Packaging & Design - November-December 2012

SPECIAL FOCUS: Roundtable

Modern Packaging & Design November-December 2012 37

Rajesh K Pandya Vice President-Operations, Parikh Packaging Pvt Ltd

In pharma packaging, the use of glass or plastics depends on the type of product to be packaged. Glass definitely offers certain advantages over plastics, eg, easy reusability, recyclability, sterilisation, high temperature resistance, as well as high barrier properties as compared to plastics. However, even plastics find good usage in pharma packaging. Today, High-Density Polyethylene (HDPE) and Polypropylene (PP) bottles are often used for storing medicines like ear and eye drops. Also, the liquid drug Benadryl is packed in Polyethylene Terephthalate (PET) bottles. Thus, it depends on the material being packed and the storage life required of the product being packaged. For example, drugs that are consumed and sold frequently need not require longer shelf-life, and these are often packed in plastic packages as against drugs that are sold once in a few months. Drugs are packed in containers as packaging affects the drug stability. Thus, both glass and plastics can be used for pharma packaging depending on the suitability for the drug to be packed.

In recent times, when the pharmaceutical packaging industry is evolving at a faster rate in India, the debate continues on the use of glass or plastics. Avani Jain speaks to some industry experts to assess the commercial viability of glass v/s plastics for pharmaceutical packaging.

Urvesh N Shah Owner, Caps & Seals Industries

Key megatrends, such as convenience, health and wellbeing and sustainability, are creating long-term shifts and influences on the choice of packaging materials. Although these megatrends are global, yet, tend to have a strong impact on the country, depending on the maturity or stage of development of the market in question. Keeping this in mind, pharma packaging has evolved considerably in recent times. The highly specialised pharma industry demands good packaging materials in order to ensure drug stability. In such a scenario, plastic materials are expected to dominate the pharma packaging segment due to the advantages offered by them, ie, reduced costs, processing ease and lower weight. However, when it comes to oral drugs, which need to be packed in large volumes in bulk containers, glass is generally preferred. Also, glass jars are mostly preferred to plastic jars because these are gas-tight and possess excellent resistance to aqueous solutions.

Sandeep Jain Partner, Onex Pharmaceutical

Often, glass is considered as the best for pharma packaging due to its various properties. Glass helps in increasing the drug stability to a large extent. Also, it is often used for packaging of liquid drugs. However, one of the major disadvantages of glass is that that it is quite heavy, and thus companies face problems on the logistics front. It occupies more space than plastic packages and also highly breakable. Hence, special care is needed while dispatching drugs stored in glass containers. This is not the case with PET bottles and their usage is increasing in pharma packaging. Today, most cough syrups are packed in PET bottles, which comes to almost 95 per cent. However, in the case of injectable and parenteral packaging, glass still dominates the scene. Thus, the future of pharma packaging is plastics, but glass will also have an important share in this segment.

Pharmaceuticals being highly sensitive products, the material used for their packaging assumes much importance. Although the choice of packaging material depends on the type of drug to be packaged, glass possesses qualities that

make it one of the most appropriate primary packaging materials for drugs.

Editorial take:Email: [email protected]

Is

formore viable than

glass plasticspharma packaging?

Page 38: Modern Packaging & Design - November-December 2012

FACILIT Y VISIT: Himalayan Group of Industr ies

38 Modern Packaging & Design November-December 2012

The constant evolution of the

packaging industry in India

has resulted in a flurry of

technological innovations

being undertaken by pharma and food

packaging companies in India in order

to bring the best to the end-consumers.

Currently, the Indian packaging industry

is thriving and, of late, it has been the

focal point for tremendous opportunities

for manufacturers. Its exponential

growth record in India has been 22-25

per cent annually as compared to 4-5

per cent globally in 2011. In this field,

Himalayan Group of Industries is

one of the emerging names for major

sectors such as pharma and Fast Moving

Consumer Goods (FMCG) companies.

Suresh Singhal, Managing Director,

Himalayan Group of Industries, says,

“An increasing population and growing

consumer demand for packaged foods

has forced the food and beverages

industry to look at new technologies

that provide flexibility, ease of operation

and constant tracking of the production

process. Manufacturers are working on

guidelines for keeping transparency

in the production process for assuring

consumers health and hygiene.”

A journey of qualityHimalayan Group of Industries is one of

the major packaging solutions provider

companies in India. The group started

its journey in 2001 with coal trading

and further diversified into various

industrial sectors such as coal mining,

steel manufacturing through blast furnace

route, power plant, coke ovens and

shipping. Presently, in addition to India,

the group has operations in Australia,

Indonesia, South Africa, Canada,

Singapore and Zimbabwe.

It started its packaging division in 2006

as Himalayan Packaging Industries (P)

Ltd at Selaqui, Dehradun, to manufacture

Polyethylene Terephthalate (PET)/

Polypropylene (PP)/Polycarbonate (PC)/

High-Density Polyethylene (HDPE)

bottles being used in pharma, FMCG,

lubes and liquor industries. The group is

being managed and run by a group of

qualified professionals with a blend of

young team and experienced professionals

from top institutions.

The production facility in

Dehradun is spread over an area of

80,000 sq ft and a production capacity

of over 1.5 million containers per day.

Today, the group has been able to

capture almost 10 per cent of the total

marketshare in the pharma segment

in India.

A glimpse of production facilityThe company has carved out a niche for

themselves within a short span of time

and, today, it is a preferred destination

for pharma companies. “This has been

achieved through quality-focussed, cost-

effective, time bound and customised

packaging solutions with our commitment

to excellence. We have installed Nissei, ASB

Japanese machines, which are single-stage

machines where raw materials are converted

into finished products without any human

interference, thereby leaving no scope for

contamination. Our product range covers

all shapes, sizes and colours prevalent in the

pharma division,” says Singhal.

Since its inception in 2006, the group

has been focussing on building a brand

name for itself in the PET bottles industry.

Spearheading sustainability in packagingSpearheading sustainability in packagingThe Indian packaging industry has witnessed a steady growth over the past decade, with Indian companies making efforts to make India a preferred destination for investments. Himalayan Group of Industries has been at the forefront in implementing innovative techniques and the latest know-how in packaging. Anwesh Koley tracks the achievements of the company in providing the best to its customers.

Page 39: Modern Packaging & Design - November-December 2012

Himalayan Group of Industr ies

Modern Packaging & Design November-December 2012 39

Gradually, it diversified to FMCG and

food & beverage sector in order to fulfill

its long-term aspirations. Presently, it is the

whole and sole manufacturer of Tupperware

brand of water bottles, which is a big leap

from its humble beginning. Today, it boasts

of a solid clientele that includes the likes

of Tupperware, Hindustan Unilever Ltd,

Simbhaoli Sugar, Oasis Laboratories Pvt

Ltd, Patiala Distillery, Gwalior Distilleries,

and more such companies.

Quality and hygieneThe finished products are packed in

‘Clean Room (Class 10,000)’ under

stringent supervision of the quality

control team. The single-stage automation

process ensures zero contamination

unlike in the case of manual handling.

Quality inspectors in all companies are

active on the plant floor during working

hours, thereby ensuring adherence to

high-quality standards. High-pressure

air produced from non-lubricated water-

cooled compressors is used to acquire

contamination-free finished products.

Well equipped with its own uninterrupted

power backup ensures smooth functioning

of critical operations, minimising wastages

and meeting delivery schedules.

These measures are required for

the variety of industries served by the

company. The pharma industry calls for

a high degree of quality consciousness.

In the cosmetics industry, correct

shape, sheen and texture are of utmost

importance and the liquor industry needs

to deliver a large volume of products on

time. “Quality, hygiene and face value have

a deep impact in the minds of people.

Packaging that offers a better shelf-life

and keeps the flavour intact for long

lends a hand in the normal busy life of

consumers. India being the world’s second

and third largest producer of vegetables

& fruits is concentrating on packaging to

meet international standards. The growth

parameter of packaging industry is directly

linked to the growth trends of FMCG

segments, which is highly influenced by

choices of consumers,” says Singhal.

Lowering carbon footprintRecyclability is the need of the hour

and the group is fully aware of this

requirement. Therefore, all products

made here are recyclable. “We try to

fulfill our responsibility towards nature

by maintaining a clean and healthy

environment. In order to make itself

environment-friendly at all levels, the

company adheres to necessary legal and

environmental compliances and adopts

various technologies as a part of the process.

The various facets of environmental issues

such as air pollution, water pollution and

solid waste disposal are some of the utmost

concerns of the company, and it takes

active preventive measures to safeguard

the surroundings from its adverse effects,”

he conlcudes. Planting trees around the

premises and maintenance of various parks

in the city are some of the focus areas

of the company’s ‘Go Green’ Approach.

Thus, it is a challenge confronting plastic

packaging companies. However, plastic

packaging is now accepted globally in

every sector. Food and beverages is the

most competitive sector utilising various

packaging materials, but plastic packaging

has proved to be the best solutions for

ensuring cost-effectiveness, hygiene and

decrease in the transit breakages.

Email: [email protected]

Suresh SinghalManaging Director, Himalayan Group of Industries

The various facets of environmental issues such as air pollution, water pollution and solid waste disposal are some of the utmost concerns of the company, and it takes active preventive measures to safeguard the surroundings from its adverse effects.

Inspection unitQuality control

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Page 41: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK

Modern Packaging & Design November-December 2012 41ModModernernrn P Pa PaPaaaackckckacckakackakakakaaaaginginingingingingingingigggg g &g &g &g &g &g &g &g &g De DeDe D DeDeDeD sigsigsigsiggsigs nnn n n NNNovNoNNovNovNoNovovvNovNoNNN vvvNovNovN embembembemmbmbembembembbembmmbmbbbeembbmbbbbbbbbmmbmbbbbbbmmbm eeereeerer-er-er-er-er-er-r-eeer-err-r-er-er-r-err---r-r---r-rer----errreererrrrrr DDDDDDDDDDDDecDecDecDDDDDDDDDDDDDDDDecDDDDeeccccDDDDDDeeDeccccDDDDDeceeccccDDeeccDeeDecccDeDeccDDDeecDecccDDDecDDDDDDeeeccDDeecDDDeDDD cDeDeeccDDee embembembembbbbbmbbembbmbbbmmmbmbbbbbbbembmbmmmbbmbmbbbbbmmembbbbbbemmmmbbbbbbmmmbbbbmmmbbbbbemmmmembbbmmmbbbbbmmbbbmmbbbbbbemmmbbbbbbmmbbbbbbmbbbbmbbbbbmmmbbbbbmmmmbbbbbbeereeerereeeeeeererrrrrreeeeeeeereereererererrerrerereeeeeereeeeeeerrrerereeeeeeeeerrerererereeeeeeereeeerrrreeeeeeeeererereeeeeeerrrreeeeeeeeeeerererererereeeeeeeerrreeeeeeeereeeeeeerreeeeeeeerrrreeeeeeeeerrrrrreeeeeeeerrrreeeeeerrreeeeeeeeerr 201201201222012012020122201201000000201201002012011011201011112020201220222012220120100000101201201012010120120110111201201201222222220101010000101001011120111220122201202200010000120120111201222201220120200000011220122222201010000020111201110122202012222000000011120112012201222001000201111122222001110111222012202222201202001000111201112222222001001010000011111122012022220000000001111201011120122220100100011111120222201000100000110111112200000100111111111222220000200101111122220000001011111222220111111112012222200001111112222222222222 2222222222222222222222222222222222222222222222222222222222222222222222222222222 22222222222222222222222222222222222222222222 22222222222222222 2222222222222222222222222222222222 2222222 22222222222222 4141

Advanced pharma packaging:Technology to the rescue ............................................................................................................................ 42

Packaging for specialty pharma products:Addressing safety and shelf-life concerns ................................................................................................... 44

Interface: Sundeep Prabhu, Assistant Vice President-Sales & Marketing, Schott Glass India Pvt Ltd ....46

Ajit Singh, Chairman, ACG Worldwide .....................................................................................48

B Pal S Puri, President, Food & Pharma Specialities .................................................................49

Packaging specification:Offering a measure of assurance P V Narayanan, Member of Board, APEDA (Ministry of Commerce) ......................................................... 50

Packaged goods size:Small packs, big value Alpana Parida, President, DY Works and Udit Bhambri, AGM-Marketing, DY Works ................................. 52

Technology in printing and packaging:Makeover to face new market realities Mike Tatara, Product Marketing Manager, Epicor Software Corporation ..................................................... 54

Brand reputation:Diligence to reduce product recall Neil Giles, Marketing Communications Manager, Product Inspection Division, Mettler-Toledo and Michelle Barnes, Marketing Executive, Mettler-Toledo Safeline, UK .............................. 56

Modern Packaging & Design November-December 2012 41

Pharmaceutical Packaging

Page 42: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK: Advanced pharma packaging

42 Modern Packaging & Design November-December 2012

Packaging is integral to the

marketability and success

of a product, be it pharma

or otherwise. It is the first

step towards building a commercial

relationship with the buyer and subtle

nuance of the various aspects of

packaging also communicate with the

buyer. According to estimates by the

World Health Organisation (WHO),

more than 30 per cent of medicines in

some areas of the developing world and

50 per cent of drugs bought from illegal

online pharmacies may be counterfeit.

While the scale of drug counterfeiting

in India is difficult to identify, but it is

a situation that warrants much concern,

WHO has suggested that one per cent of

prescribed drugs in the developed world

may be counterfeit. It estimates that the

counterfeit drug market will continue

growing by about 13 per cent a year and

global trade of fake medicines will be

worth £ 75 billion by 2010.

The business of drug counterfeiting is

becoming increasingly sophisticated when

it comes to packaging their products. In

addition to manufacturing fake drugs,

counterfeiters are seeking to infiltrate the

legitimate supply chain. By doing so, they

can steal genuine shipments and divert

them to alternative markets, where they

can resell them for their own benefit.

‘Third shift’ packaging production by

irresponsible contract manufacturers has

also been identified as a threat to the

security of the global drug supply chain,

where contractors undertake additional,

secret production runs and sell the

genuine packaging to counterfeiters.

Often, counterfeit products are

unrecognisable even to discerning

consumers who end up purchasing an

inferior product; this could also be a

threat to patient health and safety

concerns. However, the recent evolution

of packaging technology takes several

steps towards ensuring the integrity

and originality of the product. It must

be noted that for pharma packaging,

functionality is more important than

aesthetics and has a trenchant impact

on the effectiveness and delivery

mechanism of the drugs. Moreover,

another challenge with advanced

packaging solutions is to ensure that

they are cost-effective for the end-users

to adopt them with relative ease.

Threat of drug counterfeitingCounterfeit drugs are increasingly

infiltrating the global pharmaceutical

supply chain and incurring a high cost

to drug manufacturers. Packaging plays

Packaging is the most crucial and demanding aspect of pharmaceuticals; however, counterfeiting remains a major area of concern here. Lionel Alva assesses how recent advancements in pharma packaging attempt to circumvent the menace of drug counterfeiting that affects not only the prospects of the pharma industry, but also consumer safety.

Technology

Courtesy: SCHOTT AG

rescuerescueto the

Page 43: Modern Packaging & Design - November-December 2012

Advanced pharma packaging

Modern Packaging & Design November-December 2012 43

a key role in counterfeiting prevention.

As a result, strict legislation is in force

to ensure that pharma packaging cannot

be easily reproduced. New technologies

have been developed, enabling packaging

manufacturers to produce secure packs

and comply with regulations. As the

pharma industry is driven by Research

and Development (R&D) it only

hampers further R&D efforts, but also

results in a breach of consumer trust

when it becomes difficult to identify the

originality of the product. In a worst

case scenario, counterfeit drugs could

even prove to be fatal. The European

Federation of Pharmaceutical Industries

and Associations (EFPIA) has published

a white paper on the anti-counterfeiting

of medicines. The document clearly stated

that packaging should be adequately

marked to prevent reproduction. In the

case of tamper-proof packaging that

needs to be repackaged, the authorised

repackager should repack in a tamper-

proof packaging. New secure packaging

technologies have been developed to

facilitate easy regulatory compliance.

“Pharmaceutical counterfeiting is

a major problem the world over and

continues to grow. Today, there is a

need for increased vigilance, for it is the

consumer who ends up paying more for an

inferior product. It is also a serious threat

to patient safety and poses several risks.

In the long-term, it could also hamper

the prospects of the pharma industry, and

there is a need for stringent regulations

and norms to monitor counterfeiting. The

Automatic Identification & Data Capture

(AIDC) technology can go a long way

in ameliorating this widely prevalent

problem. Authentication and track-and-

trace are two promising anti-counterfeiting

technologies. Authentication technology

ensures that the drug is real and falls

into three categories – overt, covert and

forensic. Track-and-trace technology

includes bar code and Radio Frequency

Identification (RFID) and can be

deployed to ensure that the real product

finds its way safely to the consumer,” avers

Sachin Tare, Head-Indian Subcontinent,

Zebra Technologies Corporation.

Evolution of pharma packagingThe challenge here is to make packaging

technologies more sophisticated, reliable

and inexpensive. This would ensure that

a packaging design is difficult to mimic

and easily discernible to the end-user.

“Counterfeiting is an inevitable result of

globalisation and has become a nuisance

to the world over. Thus, it has to be dealt

at a global level. Brand protection could

be one of the lowest cost tools for pharma

companies to restore public confidence

in them and its products. While all

anticounterfeiting methods are known to

have short lives, the menace still must be

dealt with iron hand. For this, companies

need to deploy anticounterfeiting strategies

for setting up multiple layers of security,”

asserts Mallikarjun Jamdar, Marketing

Manager, Synthetic Packers Pvt Ltd.

In an effort to discourage

counterfeiters, packages should carry

more than one anticounterfeiting device.

Fortunately, many anticounterfeiting tools

are ink-related and relatively inexpensive.

Jamdar describes, “In an instance, one

converter showed some samples of a

folding carton that demonstrated six

different anticounterfeiting measures.

Three features were visible only under

Ultraviolet (UV) light. For example,

when exposed to UV light, magenta

phosphorescent ink glows terracotta or

pink, a watermark simulating pearlescent

varnish glows green and invisible ink

changes to a visible colour. The other

three options rely on a special technology

to produce barely visible microprint

type, holographic stamping or stochastic

screening.”

Anticounterfeit solutions Counterfeiting problem has become

a global malice. The government as

well as the industry need to participate

for ensuring formulation of effective

anticounterfeiting regulations; besides,

relevant steps must also be undertaken

at the consumer level to ensure that

the integrity of the supply chain, brand

identity & protection is maintained in the

long-term.

Email: [email protected]

Sachin TareHead-Indian Subcontinent, Zebra Technologies Corporation

Authentication technology ensures that the drug is real and falls into three categories – overt, covert and forensic. Track-and-trace technology includes bar code and Radio Frequency Identification (RFID) deployed to ensure real product safely to the consumer.

Mallikarjun JamdarMarketing Manager, Synthetic Packers Pvt Ltd

Brand protection could be one of the lowest cost tools for pharma companies to restore public confi dence in them and their products. For this, companies need to deploy anticounterfeiting strategies for setting up multiple layers of security.

Page 44: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK : Packaging for special i ty pharma products

44 Modern Packaging & Design November-December 201244 Modern Packaging & Design November-December 2012

The pharmaceutical industry

is among the most

demanding and creates a

challenging environment for

packaging manufacturers considering

how critical packaging is to successful

delivery of a pharmaceutical product.

Moreover, as researchers began to better

understand the finer intricacies of the

human body, the nature of drugs also

underwent a transformation. This has

led to the inception of the specialty

pharmaceuticals market. Recently, there

has been a growing interest in specialty

pharmaceuticals. Experts indicate that

revenues in the pharma industry will

shift f rom traditional brand-name

drugs to specialty drugs over the next

few years. Within four years, specialty

drugs will account to 40-45 per cent

of pharmaceutical manufacturer sales.

According to EvaluatePharma, 7 of the

top 10 bestselling drugs (by revenue) are

projected to be specialty drugs in 2016,

compared with three in 2010.

This change in trend is a cause of

concern in the packaging industry as it

will have to adapt accordingly to a new set

of challenges. Research and Development

(R&D) efforts are underway to

formulate effective packaging solutions

for specialty drugs dispensing. The

latest technological discoveries in drug

delivery and mechanism of action have

bolstered pipelines, and as these products

are approved, new systems will have

to be implemented. IMS Health data

projects that by 2013, the global revenue

from specialty products will exceed

$ 160 billion.

Challenges faced“As distribution channels evolve from

specialty wholesalers focussed on one

or two areas with conditions, eg, HIV/

AIDS or cancer, into specialty pharmacies

that offer a full range of value-added

patient services, manufacturers need

to decide which distribution channels

are appropriate for their products; this

decision may also affect how a patient

is covered by a health plan. Hence,

the biggest challenge for pharma

manufacturers is to strike a balance

between access for patients and control

over distribution,” avers Shyam Sunder B

K, Corporate Manager, Tata Elxsi.

Accessibility remains a key area

of concern as it is pivotal to the

sustainability of a pharmaceutical

manufacturers business. Thus, many

specialty pharmacies offer nationwide

shipping and delivery including overnight

and specialised handling.

Development of such services in

rural areas requires great effort from

the pharmaceutical manufacturers and

remains a key concern. The mechanism to

facilitate an effective distribution system

requires a coalition of effort on all levels

including the government, authorities

and pharmaceutical manufacturers. The

packaging considerations also must

evolve in accordance to transit time.

Key considerations such as humidity,

Ultraviolet (UV) resistance and light

permeability must be exercised in

accordance. Thus, the means of paving

the way for equitable quality healthcare

remains a difficult pursuit in the short

term. However, much can be achieved

with a consolidated long-term plan.

With healthcare costs skyrocketing,

payers are increasingly focussed on ways

to bring down costs. Cost containment

measures listed in the whitepaper include

The pharma industry is undergoing a paradigm shift from conventional drugs to specialty pharmaceuticals, which needs a more precise approach to drug manufacturing. Lionel Alva explores how this change has made packaging requirements more specialised and focussed considering the unique requirements of specialty pharmaceuticals.

Courtesy: Rebbecca Upshaw

shelf-life concernsshelf-life concernsAddressing safety

and

Page 45: Modern Packaging & Design - November-December 2012

Packaging for special i ty pharma products

Modern Packaging & Design November-December 2012 45

determining access to a given drug on

the basis of diagnostic tests, adherence to

evidence-based clinical guidelines, seeking

prior authorisation, requiring step therapy,

monitoring the duration of therapy and

minimising off-label use, all of which will

serve to restrict product sales. Accessibility

is still a serious concern.

Recent innovationsManufacturers are required to

demonstrate a product’s value through

the Health Economics and Outcomes

Research (HEOR), but specialty

pharmacy providers will soon be able

to weigh in on the issue of a product’s

value, with feedback on its comparative

effectiveness in the real-world setting.

Comprehensive research has been

undertaken on drug stabilisation and

protection through packaging.

Significant innovations such as high-

strength packages made with multi-ply

laminates can be hermetically sealed

and fitted with a Fres-co proprietary

one-way degassing valve, a device that

releases trapped air, thus ensuring

effective palletisation. A wide variety of

fitments and spouts as well as easy-open

and reclosure systems can be applied to

the pouches for easy handling & product

dispensing.

“Significant innovations have been

made for Polyvinylidene Chloride

(PVDC)-coated Polyvinyl Chloride

(PVC) films, which are designed to

protect products at low costs. With

advanced coating technology, it is

possible to produce a two-layer PVC/

PVDC specification exhibiting identical

moisture and gas barrier properties as

compared to the existing three-layer

constructions. These would inculcate

better dimensional stability, UV resistance,

cost-effective high-barrier film ensuring

accessibility of the product,” avers Mudit

Kamdar, Managing Director, Yogi Dye

Chem Pvt Ltd

Advanced packaging solutions can

maintain the prescribed cold chain

temperature for four days and an ambient

temperature for more than five days. R&D

endeavours are underway to improve the

temperatures here. Nanotechnology-

based manufacturing processes are also

being explored, but these are yet to

make commercial headway into India.

Logistics management is thus integral to

the success of specialty pharmacies.

In the pharmaceutical supply

chain, many devices are available that

monitor the condition of products and

track their progress. For example, small

electronic boxes can monitor and record

the temperature of multipacks and

shipping containers during transit and

storage. Radio Frequency Identification

(RFID) can locate crates and containers

by scanning at a range of hundreds

of metres. Such devices can work in

three dimensionally when necessary

and are used to rapidly locate items.

However, because the RFID tag is

highly sophisticated and incorporates

an expensive interrogation system, each

tag can be slight expensive, although the

benefits quickly pay off.

Non-electronic laminates and labels

are available that monitor shock and even

tilt in transit, recording whether goods

were subjected to unacceptable levels

of movement. Furthermore, responsive

inks have been widely used on vaccines,

antibiotics and insulin packaging.

Companies developing responsive inks

and non-electronic laminates have

recently been successful with versions

that reveal temperature/time, humidity

or successful completion of various types

of sterilisation.

Poised for success Undoubtedly, packaging for specialty

pharmaceuticals is expected to take off

in the near future in a big way. However,

there needs to be a consolidated regulatory

framework to ensure the success of specialty

pharmaceuticals and that packaging

adheres to the stringent requirements

of a specific pharmaceutical product. As

technology continues to evolve in the

price-sensitive Indian market, it would be

possible to acquire specialty pharmaceutical

products in robust packaging solutions at

accessible prices.

Email: [email protected]

Shyam Sunder B KCorporate Manager, Tata Elxsi

As distribution channels evolve from specialty wholesalers focussed on one or two areas with conditions, eg, HIV/AIDS or cancer, into specialty pharmacies that offer a full range of value-added patient services, manufacturers need to decide which distribution channels are appropriate for their products.

Mudit KamdarManaging Director, Yogi Dye Chem Pvt Ltd

With advanced coating technology, it is possible to produce a two-layer PVC/PVDC specifi cation exhibiting identical moisture and gas barrier properties as compared to the existing three-layer constructions.

Page 46: Modern Packaging & Design - November-December 2012

46 Modern Packaging & Design November-December 2012

INSIGHT & OUTLOOK: Inter face - Sundeep Prabhu

What are your views on the pharma packaging industry in India?The Indian pharma packaging business is

evolving into a specialised industry. This is

supported by a rising confidence of developed

countries in domestic pharma companies.

Moving away from mainly focussing on

the ‘me too’ products, pharma companies

now put a greater emphasis on the quality

and consistency of the primary packaging

material as well as its branding. Being faced

with malpractices and counterfeit issues in

the Indian market, there is a strong direction

towards the traceability of the product.

Multinational packaging companies have

discovered the existing growth potential in

India, and therefore, set up a base here to

reap the benefit from growth, which, in turn,

has raised the bar on quality and technology

of the packaging material. This has

resulted in ease of getting an entry into the

regulated market.

What are the various technological innovations that you have witnessed in this segment?Manufacturers of pharma packaging have

started to invest in more modern machinery

equipment in order to maximise outputs

and reach a higher quality level. This trend

is also supported by pharma companies that

export their products to other countries

and regions as well as upcoming biotech

companies. For them, stable supply and a

high product quality are key success factors,

as far as packaging is concerned. This also

has an impact on us as the producer of the

raw material, the glass tubing that is used

by converter companies in order to produce

containers for pharmaceuticals.

As a prominent company in this field, what kind of R&D initiatives have you undertaken over the years?The focus of our Research and Development

(R&D) initiatives is always on further

improving the quality of our glass tubing

products. This includes aspects such as

dimensional quality and tight tolerances, but

also a high cosmetic quality. Our approach

is to assure the quality of our products at

each step. Therefore, R&D efforts carefully

examine the entire process from the glass

composition and processing to the final

packaging for shipment. In the field of

cosmetic quality, we have introduced a non-

stop opto-electronic monitoring process in

order to ensure that glass tubing is supplied

to our customers with a minimum of stones,

knots or airline.

We have also found ways to optimise

the packaging of our products. A scratch-

resistant coating of the tubing and a sturdy

packaging ensure a high cosmetic quality of

our glass tubing during shipment. Besides, we

pay considerable attention on dimensional

accuracy in order to enable converters to

supply the pharma industry with packaging

solutions that offer an excellent performance

on high-speed lines by ensuring low-

breakage risk and constant filling levels.

What are the key challenges faced by you in India?The key challenge we face here is educating

our partners along the entire value chain

with regard to the processing of glass and

all its facets. This includes special topics

such as the drug-container interaction,

adsorption, chemical resistance as well as

stability of packaging and freeze-drying

(lyophilisation) of certain pharmaceutical

agents. We are addressing these issues

with our Academy programme – derived

from the name of our pharmaceutical glass

tubing brand. Also, international regulations

and standards for the pharma industry are

discussed at our Academy events.

How is the pharma packaging industry shaping up in India vis-à-vis the international scenario?The Indian pharma market is currently

growing at 12-14 per cent annually.

With an increased presence of global

multinational companies in our country,

the demand for high-quality and

convenience-based products is increasing.

The packaging business is an emerging

industry in India and will grow in terms

of quality, innovation and consistency

of the product due to increased global

exposure. In the injectables industry, the

focus is currently on shifting to tighter

dimensional control, cosmetic properties

and a higher stability of drugs. This is

mainly driven by the demand to stand out

in the domestic market and to compete in

the international market.

On a global scale, the pharma packaging

market is expected to grow by an average

of 6.9 per cent each year to reach a total

volume of $ 69 billion by 2015.

Email: [email protected]

“Safe and user-friendly applications will promote the Indian industry globally”

…opines Sundeep Prabhu, Assistant Vice President-Sales & Marketing, Schott Glass India Pvt Ltd. In an interaction with Anwesh Koley, he explains the intricacies of the pharmaceutical packaging market in India and the way forward for the industry to attain international standards.

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48 Modern Packaging & Design November-December 2012

INSIGHT & OUTLOOK: Inter face - A j i t S ingh

How do you envisage the pharma industry in the current context?In the present scenario, pharma

packaging occupies a significant

portion of the overall drug market.

Earlier, the focus was on conservation,

but now packaging extends its

functions across prevention of product

tampering and counterfeiting, assertion

of product dispensing accuracy &

promotion of patient compliance. An

increase is witnessed in demand for

pharmaceutical packaging material due

to the availability of sophisticated drugs,

stringent government regulations,

increasing health consciousness and

growth of organised retail market.

How has advanced technology for pharmaceutical products caught on in the Indian market?According to a report by Organisation

for Economic Cooperation and

Development, 75 per cent of fake drugs

supplied the world over have origins

in India, followed by 7 per cent from

Egypt and 6 per cent from China.

India is also a leading source of high-

quality generic and patent drugs in the

legitimate commerce worldwide. Since

drugs made in India are sold

all over the world, the country’s

substandard drug trade represents a

grave public health threat that extends

far beyond the subcontinent.

What are the challenges faced by pharma packaging in the Indian context?A progressively competitive

environment, high potent drugs and the

growing threat of counterfeiting have

pharma companies seeking packaging

development partners that bring

expertise and operational flexibility,

as well as add value to their products.

Brand identity is also a major concern

in packaging of products. The pharma

packaging sector is putting serious

efforts to overcome the challenges and

to meet customer requirements. With

increasing demand and supply of diverse

drugs, including highly potent and

toxic, sophisticated packaging solutions

are necessary to accommodate these

drugs. Companies are working towards

providing packaging solutions to

accommodate the latest industry needs.

What are the recent innovations or advancements with pharma packaging technology?One of the latest innovations is a visual

hologram medium that provides high

potential image in three-dimensional

forms, recognisable to the naked eye

and having unique features to control

counterfeiting. Earlier, holograms were

externally pasted in various forms of

packaging and now with the help of

advanced technology, it can be an

embedded in the film to protect the

brand and provide customer safety.

ACG Pharmapack offers the award

winning ‘Alukbliss’ - a cold form

look-alike rigid calendared Polyvinyl

Chloride (PVC) film, most suitable

to pack tablets, capsules in a blister

form for thermoformed blister packs

and an excellent anticounterfeit

solution. Brandshield 4C, the four-

colour circular-oriented printing on

hard capsules from ACG Associated

Capsules, provides an excellent

opportunity to protect one’s brand

against counterfeiting.

What are some of the anticounterfeiting technologies used in pharma packaging?A significant volume of the drugs

sold worldwide are counterfeit and

pose serious risks to consumers and

economic consequences to companies,

thus resulting in loss of both revenue

and reputation. ACG Pharmapack,

member of ACG Worldwide has

now introduced Brandshield Galaxy, a

panacea for counterfeit problems. By

using this hologram-embedded film,

pharma companies will be able to

protect the drug form being tampered

with, duplicated or copied.

Email: [email protected]

“Brand identity is a major concern in packaging of products”…observes Ajit Singh, Chairman, ACG Worldwide. In an exclusive interaction with Lionel Alva, he delineates the several challenges and prospects faced by the Indian pharmaceutical packaging industry.

Page 49: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK: Inter face - B Pal S Pur i

Modern Packaging & Design November-December 2012 49

Tell us your views on the Indian pharma packaging industry.Initially, in India, packaging was not

considered as a concept. It was a part

of supplying the goods to the customer.

Although bulk packaging was undertaken,

consumer-oriented packaging was an

unknown concept, except in areas where

it was essential to have unit packaging.

Besides, difficulties in distribution existed

along with the issue of counterfeiting and

adulteration such as that in pharmaceuticals.

It is only in the last 30-40 years that

packaging as a concept has gained ground.

Which innovations have you witnessed over the years?In the pharma industry, the concept of

packaging started with tablets, which came

packed either in cans or in bottles, eg, 1,000

tablets per can. Even though such methods

of packaging are still prevalent in countries

such as the US, India has adopted the idea

of flexible packaging quickly by introducing

blister packaging. This form of packaging

is essential for a market like India, where

customers demand smaller units of a drug

as per their immediate requirement. Earlier,

even injectable drugs were available in glass

packages, but today we have a variety of

choices such as cartridges, pre-filled syringes

and further advancements in the form of

pre-filled syringes with a safety device.

Insulin is a prominent example where the

cartridge is put inside a pen and the patent

can then apply it to a patient’s skin.

The Indian pharma packaging industry

is at par with international standards. We

have appropriate counterfeiting measures

in place and efficient track-n-trace

mechanisms are also available. However,

the application of such mechanisms is

limited to large-scale companies. There are

approximately 30,000 pharma packaging

companies in India, which are small in size

and do not follow such measures strictly.

However, critical drugs are by and large

monitored by these guidelines, and we can

see a gradual rise in awareness regarding

safety issues among smaller players.

What are the security measures involved in pharmaceutical packaging?Labeling is an important aspect of pharma

packaging security. It has two aspects –

first, the regulatory aspect that requires

companies to declare which information is

mandatory to be present on packages. Such

requirements are decided on the policy level,

both in India and internationally. In case of

critical medicines, it is important to provide

a Patient Information Leaflet (PIL), which

must carry all information. Bar coding is a

simple but essential requirement for pharma

packaging. Holograms were initially used

as an anti-counterfeiting measure, but

currently, it cannot be considered full-proof.

Currently, there are many hidden as well

as apparent solutions available to check

the authenticity of the product for the

manufacturer’s perspective.

Radio-Frequency Identification

(RFID) technology, unfortunately, has

not taken off in a big way in India. It

is an important technology used in many

countries; currently, it is taken over by

more advanced methods of track-n-trace,

which is still in a nascent stage in India,

but promises immense benefits in the

times to come. Even for manufacturers, the

requirements are becoming specialised and

stringent. At every stage, there are checks,

and we need to have proper monitoring

systems in place to ensure that each

function performs perfectly at every stage.

What are the research initiatives undertaken for pharmaceutical packaging in India?The Research & Development (R&D)

initiatives undertaken by Indian packaging

companies is relatively limited as compared

to international levels. However, adoption

of global standards by Indian companies is

relatively fast, and this is widely accepted,

as international companies often expect

uniform quality and standards when

starting operations in India.

What are the challenges faced by the industry?The pharma packaging industry in

India is quite complex. India is a major

producer and exporter of generic drugs.

Earlier, pharmaceutical companies were

required to comply with a few norms

that were internationally accepted. At

present, each country insists on adhering

to quality certifications pursued by them

individually. This causes unnecessary delay

in business and incurs heavy expenditure.

But companies are gearing up to take up

the challenge to create a positive outlook

for the industry worldwide.

Email: [email protected]

“Pharmaceutical packaging in India is poised for positive times ahead”

…opines B Pal S Puri, President, Food & Pharma Specialities. In an interaction with Anwesh Koley, he explains the criticalities of the pharma packaging industry, while sharing some optimistic insights about the industry’s promising potential for the future.

Page 50: Modern Packaging & Design - November-December 2012

50 Modern Packaging & Design November-December 2012

INSIGHT & OUTLOOK: Packaging speci f icat ion

P V Narayanan

Package and packaging

materials as well as component

specifications must be realistic,

clear to understand and

facilitate use of the right material, proper

conversion & supply, their in-plant

performance and satisfactory end-

application needs. These refer to the

structure, size and performance-oriented

aspects. The efforts of developing a

specification can be beneficial only if

both vendor (supply) and user (buyer)

resources understand the language in its

earnestness and implement with adequate

quality control back ups. The specification

document is the recognised operating

document.

Packaging specifications prevent

claims and market disasters. With quality

becoming the watchword specification, its

compliance assumes greater significance.

Lack of adherence to this principle

will result in damage and waste due

to insufficient protection, customer

dissatisfaction & negative word-of-mouth

advertising. Also, a package that fails to

communicate its marketing positions to

stay ahead of competitors and to connect

emotionally with consumers, will have

poor acceptance level.

Specifying the objectiveThe control document should address the

entire packaging system, covering all areas

that include material, structure, graphics,

production-conversion and packaging

line, marketing, customer service and full

networking. Specifications are drawn up

against a set target. Packaging design

parameters should be listed and prioritised

to translate into target specification.

An important part is to clearly define

the objective and purpose. The parameters

should include precise descriptions

representing the activity and property of

the materials/packages/components based

on what is expected from each. Equally

important are the measurable values that

can be interpreted. Thus, the process

involves selection of metrics, collation

and analysis of competitive data to enable

proper benchmarking and draw up the

most suitable & acceptable target values.

Therefore, the term objective appears

simpler. This carries with it several factors

that influence each parameter. It is equally

true that the term ‘test’ appears simple,

but every test has a direct relationship

with a given property and the property

governs a measure of activity related to

a performance. The properties could be

physical, mechanical, physico-chemical,

biological, optical, thermal, electrical, etc. A

material or package can have innumerable

properties within the gamut of these.

Property identification Depending on performance needs, the

package development and buyer groups

must identify specific properties based

on the materials selected; these activities

should probably take place simultaneously.

To the extent possible, the unit and numeral

should be quantified, as a measure is the

best means to include in the specification

format. Within the number of properties,

some could be critical, while others not so

critical. Judicious segregation would help

in acceptance of the process.

Each property is measured through

a test. Thus, the method of test and test

equipment and procedure are of great

Lack of adherence to standards can result in damage and waste due to insufficient security, customer dissatisfaction and negative advertising, making quality assurance greatly significant. Thus, components of a package must be clearly specified to help manufacturers stay ahead of the curve and also gain consumers’ trust.

Page 51: Modern Packaging & Design - November-December 2012

Packaging speci f icat ion

Modern Packaging & Design November-December 2012 51

significance. International test methods are

readily available and make the norms easier.

These standards also become the basis for

selection of the test equipment. It is known

that virtually all materials are sensitive to

varying climatic environments and behave

differently when exposed to such conditions.

Thus, it is imperative that both the buyer

and seller understand the significance of

specifying the values and agree in terms of

conditions in which the values are specified,

eg, temperature & humidity. A cellulosic

material behaves differently at varying

humidity conditions, whereas the properties

of synthetics such as plastic films could

vary substantially at extreme temperatures.

The specifications drawn up should clearly

indicate the conditions at which the samples

are to be tested.

Samples drawn for quality inspection

should be preconditioned at the conditions

stipulated to benefit the repeatability. It

is equally true of the testing equipment

used and the test procedures. Commonly,

different types of equipment conform to

a particular integrity. In such cases, the

conversion factor relationship between the

values obtained by testing through different

equipment should be pre-established

and agreed upon to avoid any arguments

and conflicts. Set standard procedures

of sampling and sample preparation are

readily available. Templates for sample

cutting are also available and, if properly

used, these can help obtain samples of

proper sizes. The sample size (dimensional

aspect) is important, as minor variations can

cause major flaws and affect performance.

The preconditioning of samples – time

and exposure conditions – is influenced

by the nature of the sample and by how

fast the sample would equilibrate against

standard exposure conditions. A board

would take more time to equilibrate than

a paper. Similarly, a film will take less

time to equilibrate than a sheet. The

emphasis is clearly to provide adequate

time to equilibrate.

With respect to sampling, where

statistical sampling may not be

commercially viable, guidelines provided

in the standards can be of help. The

samples drawn should be adequate and

each lot must be considered. Requisite

number of samples from different parts of

the lot should be taken for testing and data

recorded. Simple, average calculations are

common, though moving average system

can also be tried. Further, care during

sampling and sample preparation helps

avoid defective samples.

Performance analysis In the overall quality process, another

significant aspect relate to calibration

and standardisation of the equipment and

trained manpower, as well as maintenance

of conditions where equipment are

housed. A dirt-free laboratory maintained

as per national standards will not only add

value, but also, increase the confidence

level. All these parameters are mutually

inclusive between the buyer and seller.

It should also be open to a third-party

(approved) inspection. Recognition and

accreditation of the Quality Control/

Test Centre can enhance the reputation

and strengthen the belief and confidence

among industries.

Procurement of materials/packages

should be based on performance need.

The term ‘Performance based’ covers the

entire supply chain, from specification

development to consumer satisfaction. A

good specification for a board does not

mean in its entirety the total performance

on line packaging and Point-Of-Purchase

(POP) needs. For example, a good, flexible

packaging material does not mean that the

finished pouch will perform satisfactorily.

Optimising performance Developing and drawing up a specification

is not an easy task. It demands knowledge

of product needs, storage and handling

conditions, in-plant activities, including

machine operations, distribution system

and market environs as well as POP &

consumer needs. The added features are

economy and environmental needs.

In the context of all foregoing and

developing functionally performance-

oriented specifications, the objective is to:

Identify reliable supply source

Supply source to choose the right

RMS and process

Supply source to firm up delivery schedule

Supply source to identify improvements

Integrate a good relationship between

supply and buyer source

Ease the task of buyer source

Take buying decisions

An important feature of these exercises

is integrating to the inventory level

required, not run into ‘out of stock’

position, demand for quick delivery

and use them to meet production &

supply demands. The repercussions and

dangers associated are many. A typical

instance is the use of substandard

material or material that does not

conform to ‘set-out quality needs’ and

settle for lower price. This defeats all

efforts of developing a specification

meant for performance requirements.

It boils down to ‘specification for

despecification’. Specification is an

effective means of communication

with respect to criticality of purchase,

production and distribution functions.

The right package Each constituent is a measure of

assurance for procuring the right

package and enables its appropriate

use until it reaches the consumer and,

probably, beyond. Thus, specifications

must be in extreme detail and focussed

for discussions & adoption. These

should reflect the manufacturing

capability to attain the desired values

within tolerances and parameters.

Optimising these will ensure efficient

operation and create an acceptable limit

in the overall system, in as much as

it enables efficient communication of

quality & consistency expectation and

conveys consumer needs in quantifiable

terms, besides facilitating effective

track&trace system.

P V Narayanan is a Member

of Board in APEDA (Ministry

of Commerce). He is also

Secretary General - IPMMI and

Chief Executive - PFFCA. He

is a recognised UNIDO, ITC and CFTC (UK)

expert consultant in the field of packaging.

Email: [email protected]

Page 52: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK: Packaged goods s ize

52 Modern Packaging & Design November-December 2012

Alpana Parida and Udit Bhambri

Today, everything is becoming

smaller. Automobiles are

becoming smaller for fuel

efficiency, packaged goods

are developing ground products to cut

costs and reduce carbon emissions. Even

supply chains are becoming shorter.

Therefore, today, ‘small’ is better not only

for businesses and consumers, but also for

the environment.

Evolution of ‘small’Ten years ago, nano was a word used

only in laboratories. Today, it is part of

the common language among people.

This term gained momentum with

the automobile giant Tata targeting its

new car model Nano to the masses and

Apple introducing iPod Nano, which

were quickly accepted by all generations;

another example of its use is the

luxury brand Zegna, which uses nano-

technology in its suits to prevent stains

due to spillage. Recently, nano-reinforced

polymers have introduced the capability

of producing innovative food packaging,

thereby enhancing the quality and safety

of packaged foods.

Products have become sleeker over

time. Digital downloads have replaced the

Walkman, QR codes have replaced CD

ROMs; even the futuristic memory chip

has become obsolete with the advent of

‘Cloud’. Starbucks - a coffee company -

has chosen to go smaller, with a smaller

version called ‘short’, which is apparently

‘just right’, in addition to its other sizes

Venti, Grande and Tall.

With products becoming smaller in

size, it is obvious that packaging would

follow this trajectory. For instance,

Blackberry recently slashed the size

of their packaging by almost 50 per

cent. Smaller packs not only boast of

superior form, but also have their own

set of functional benefits. In addition,

the mantra of sustainability is prompting

marketers to rethink on packaging costs.

The excess in packaging has been a global

phenomenon and the developed world is

looking towards cost cutting. In India,

most products had functional packaging

from a long time.

The big challenge in packaging

emerges when one targets consumers who

do not necessarily believe in the value

of ‘less is more’. In India, for example,

only more is considered as ‘more’. The

consumer wants value, which is often

perceived as positive by size. Some tackle

this via vertical patterns to depict length,

thicker stock-keeping units to connote

quantity, but are these companies looking

ahead or merely trying to cope? If the

answer is the latter, the question arises

whether this is sustainable with a rapidly

evolving consumer.

Size and functionalityHow does one sell ‘small’, in a country

Courtesy: Puma packaging

‘Size does matter’, the tagline of the film Godzilla is fast becoming as extinct as the creature itself. Why try to hold the whole world in one’s hands when it can be held in the palm? This is the gift of technology to the world today, where small pack gives big value.

Small packs,

BIG VALU

E

From storage to usage: The rise of functional packaging

Page 53: Modern Packaging & Design - November-December 2012

Packaged goods s ize

Modern Packaging & Design November-December 2012 53

like India where people are fond of all

things big. The possible answer could

be multi-functionality. Brands today are

going smaller but incorporating multi-

functionality within their products

and packages. It is this philosophy and

execution that make Apple’s iPhone

enjoy the success it has earned. But does

packaging have the luxury of multi-

functionality given their smaller size? For

instance, water brands today provide

caps that can be used as drinking

glasses. Ready-to-eat brands are moving

towards substrate innovations such as

pulp to create shapes along with the

function of a utensil to eat from.

Brands like Heinz have come up with

the first ketchup packet makeover in more

than four decades with its dual functional

dip & squeeze pack. Not only does the

pack allow dipping and squeezing, but

also allow more ketchup in one pack,

thus reducing wastage and eliminating

the inconvenience of opening many

sachets per meal. Recent takeout coffee

brands offer packaging with handles for

hot coffee, with the added ability to hold

creamers. This allows for coffee on the

go with only one hand and also uses eco-

friendly cardboard. Takeout boxes are

incorporating utensils within packaging,

thereby eliminating the amount of

plastics used. This raises the aspect of

multi-functional packaging also being

greener. In the cosmetics world, Brazilian

cosmetic company, Natura, goes beyond

spoken language, using Braille on eco-

friendly packs, for the visually impaired.

This is one of the companies targeting

the triple bottom line, ie, people, planet

and profits. An easier way to contribute

to this is via packaging. Companies such

as Vegware develop, manufacture and

distribute disposable food packaging,

which are low in carbon, made from

renewable materials and can be recycled

with food waste.

The big pictureIn the larger scheme of things, small is

actually Big. This coupled with multi-

functionality will drive efficiencies,

reduce the carbon footprint and promote

cutting-edge design. Therefore, form,

uncompromised functionality and eco-

friendliness constitute the 3Fs of tomorrow’s

packaging. It is a small world after all!

Alpana Parida is

President of DY Works.

With over 20 years of

experience in retail and

marketing communications,

she is steering one of India’s largest

pure-play branding agencies offering

insight-driven solution across its expertise

areas. Email: [email protected]

Udit Bhambri is Assistant

General Manager for

Marketing at DY Works.

Email: [email protected]

Page 54: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK: Technology in pr int ing and packaging

54 Modern Packaging & Design November-December 2012

Mike Tatara

The printed package does

more than just communicate,

protect and differentiate

products and distinguish

brands. It has also become an important

vehicle for product positioning.

Packaging evokes emotion and gives

the product an identity and a unique

character that enhances visibility and

competitiveness.

Despite such profound and

widespread added value, the printing

and packaging industry has endured

increasing pressure due to the

volatile global economy, the pace of

technological change and the resulting

operational challenges. Simply, a greater

demand worldwide has resulted in

increased input costs. The rising cost of

raw materials and transportation adds

to the woes of the industry, making it

imperative that businesses with long-

term vision continue looking at ways to

streamline operations.

The India storyThe Indian printing and packaging

market is poised for significant growth,

fueled by the increasing demand for

innovative packaging equipment and

the growing flexible packaging market.

In spite of its highly f ragmented

nature, the Indian packaging industry is

expected to grow at 18-20 per cent per

year from its current 15 per cent and

reach $ 16.5 billion by 2015.

Worldwide, the printing industry

is also rapidly progressing through the

adoption of modern technology and the

employment of skilled professionals.

The massive growth potential offered by

the sector makes it important enough to

invest in a next-generation technology

to take on future challenges.

Tech-talkToday’s print and packaging players face

numerous business challenges related to

shop floor, supply chain management

efficiencies, business control, decision

making and technology. Among

these challenges, leveraging the right

technology reduces the level of stress

caused by all other pressures on the

business. Further, technology is necessary

to gain and maintain a competitive

advantage in a market where there is no

dearth of choice among suppliers.

Unfortunately, many print and

packaging companies continue using

outdated technology, or suffer due to

adoption of inadequate and inappropriate

technology that does not offer the level

of system integration capability required

in today ’s challenging business

environment. One of the major

reasons for this mismatch between

an organisation’s software and

technology is the pace of technical

change in response to an increasingly

complex and demanding market as

well as the level of sophistication &

effort required while implementing

and managing the change associated

with swapping out large systems.

In order to avoid problems and

additional expenses, many print and

packaging organisations do not invest

in new technologies despite proven

results. This sets off a chain reaction

that threatens productivity, profitability

and, ultimately, long-term viability of

the business. Business leaders need

to take a step back to see the bigger

picture and recognise the role that

technology can play in optimising print

& packaging operations.

Technology is an absolute necessity in achieving a competitive advantage in a market that faces unlimited choice among suppliers. Thus, in today’s surging Indian printing and packaging market, businesses must employ cutting-edge technologies to streamline operations and to achieve more sustainable competitive edge.

Makeoverto face new market realities

Bottle filling line

Courtesy: ©iStockphoto/alexeys

Page 55: Modern Packaging & Design - November-December 2012

Technology in pr int ing and packaging

Modern Packaging & Design November-December 2012 55

Taking into consideration, the

reliance on printed packaging, the

amount of business at stake is staggering.

The opportunity is there for companies

that embrace solutions, capable of

providing greater supply chain visibility,

data accuracy, decision-making agility

and drive high levels of customer

service. Manufacturing and distribution

industries have proven that technology

is the single most effective way for an

enterprise to maximise productivity

by reducing waste and minimising

expenses, while improving on accuracy

and overall quality.

Printing and packaging companies

that adopt a system tailored to the needs

of its business enjoy both low total cost

of ownership and the ability to produce

meaningful change within the business.

Put another way, printing and packaging

companies that fail to remain updated

on the latest technology and upgrade

themselves are at the risk of losing their

competitive edge, and with the rapid

pace of change today, this is likely to

happen sooner.

The ERP solutionManufacturers often seek a combination

of standard and customised features in

solutions offered by leading business

software companies. System architecture

and business intelligence limitations

often hinder the performance of many

Management Information System (MIS)

packages. In addition, consolidation

among MIS providers has many leading-

edge on printers seeking alternatives.

In many cases, the best answer is an

Enterprise Resource Planning (ERP)

system that provides industry-specific

functionality, breadth of functionality

and a modern technology platform.

ERP is capable of optimising

software and service investments, while

ensuring speed, stability, reusability and

efficiency. Some of the ERP solutions

available today offer a robust technology

framework, thus allowing users to boost

sales and marketing via the embedded

CRM software, automate and speed up

cost estimations, optimise constantly

changing production schedules with

robust planning and scheduling

capabilities that help in streamlining

the supply chain. Accurate and timely

supply chain data is vital to the long-

term success of any enterprise.

The modern-day ERP embeds much

of the critical supply chain management

components and adds key technologies

to the mix. Dashboards and other tools

track materials and provide visibility to

product flow in the supply chain and

are combined with real-time, role-based

access to information, activity & process

management tools as well as business

intelligence capabilities – all of which

facilitate analysis and improve decision

making.

ERP software makes it possible

to identify profitable and unprofitable

jobs and to focus on activities that

sustain and grow a business. By having

access to real-time data, whether it

is for sales, production or financials,

organisations are able to react swiftly

for optimising operations and driving

partner satisfaction.

However, mere implementation of

an ERP system will not reap benefits

on its own. Highly trained personnel are

essential to ensure that the appropriate

system is selected, implemented and

used optimally. The right combination

of technology, people and processes

will enable effective execution of

ERP technology in support of an

organisation’s overall strategy.

Time for changeIncreasing lead time variability,

escalating production and material costs

as well as intense customer demands

have forced even the most successful

printers to overhaul their business and

technology strategies. If the industry

is to remain healthy and discourage

new entrants, more print & packaging

organisations need to align market

demands with business strategies and

technology advancements.

Therefore, those who make the

effort will be able to remain relevant,

while those who succeed at maximising

technical capabilities will gain a much

satisfied and content workforce &

customer base; and this will ultimately

lead to a significantly more sustainable

competitive edge to achieve improved

bottom line profits.

Mike Tatara is Product

Marketing Manager at Epicor

Software Corporation.

Email: [email protected]

Printing press production line

Courtesy: ©iStockphoto/johnnyscriv

Page 56: Modern Packaging & Design - November-December 2012

INSIGHT & OUTLOOK: Brand reputat ion

56 Modern Packaging & Design November-December 2012

Neil Giles and Michelle Barnes

F ew things strike more fear in

the heart of a brand manager

than finding out a product is

being recalled. The potential for

recalls is increasing in the wake of new

food safety laws passed by governments

around the world, including China and

the US. Well-publicised recalls in recent

years have heightened consumer scrutiny

and awareness of product safety.

Another indicator of the trend is the

rising popularity of insurance plans that

provide product contamination and recall

coverage for manufacturers. This is a

lucrative new niche for insurance providers

as manufacturers seek protection in an era

of tighter regulations, better enforcement

and harsher penalties.

Measuring cost of recall How does one calculate the costs of a

recall? First, there are the upfront costs

such as transporting products back

to factories, replacing inventories and

publicising alerts throughout the media.

There are also associated costs such as

compensation for retailers, and longer-

term potential costs arising from consumer

lawsuits. But, one cost that cannot be

easily measured is the damage to one’s

brand’s reputation. Nothing tarnishes a

brand like a recall, and the ramifications

can range from a temporary dip in global

sales to loss of public confidence.

In a global economy with increasingly

complicated supply chains, quality control

is becoming more critical. A number

of retailers have put their own quality

control protocols in place, and they require

manufacturers to comply with them.

Demonstrating due diligenceWorldwide, the safety standards of

food manufacturers are coming under

increased scrutiny. Companies face

mounting pressure to comply with

legislations, such as the new US Food

Safety Modernisation Act. In light of

these new legal requirements, large

The concern of product recall keeps manufacturers on their toes all the time. With food safety regulations around the world tightening further, brand owners should utilise robust product inspection technologies to detect contamination and minimise business risks.

Diligenceto reduce product recall

Page 57: Modern Packaging & Design - November-December 2012

Brand reputat ion

Modern Packaging & Design November-December 2012 57

retailers, such as Walmart, Tesco and Marks

& Spencer, have devised their own codes

of conduct for manufacturers to meet.

But how do manufacturers demonstrate

to retailers for products and processes to

meet those standards? Also, what steps

can one take to protect reputation in the

event of a potential contamination issue?

The answer is to have the ability to prove

they have exercised due diligence in their

processes.

Food safety legislation and standards

are complex and growing more so

every day. Whether referring to safety

frameworks such as the Hazards

and Critical Control Points Analysis

(HACCP) system, quality certification

programmes such as the British Retail

Consortium (BRC) Global Standards,

regional legislation such as The General

Food Law Regulation (EC) 178/2002 in

the European Union, domestic laws such

as the UK Food Safety Act (1990) or

retailer guidelines, the burden of proof

to demonstrate that every effort has been

taken to minimise risks to public safety

rests with food manufacturers.

Brand owners are well aware of the

risks posed by failing to meet safety

standards. Failure to inspect products

can lead to contamination and result in

reputation-damaging product recalls. In

such an event, food manufacturers are

legally obliged to prove that they have

exercised all due diligence to avoid

accusations of negligence. The supporting

evidence must include data such as

confirmation of packs inspected and data

regarding packs rejected as a result of

potential contamination. Data collected

should also include validation information

about regular equipment testing and

planned preventative maintenance

programmes. If the manufacturer cannot

provide this data, it can be vulnerable to

further legal action. As well as the risk

to consumer well-being, the negative

publicity of a product recall can jeopardise

future business with supermarket chains,

threatening the future of the brand.

Compliance to safety standardsTo ensure compliance with safety standards,

brand owners require a comprehensive

product inspection system that is able to

detect contamination, identify over and

under-weight products and exclude them

from the production process. Automated

reject mechanisms are critical to meet

compliance with safety standards. In

most product inspection systems, when

a suspect product is identified, a signal is

generated, which, together with sensors

and timing devices, is used to activate

a reject device to remove it from the

conveyor without stopping production. A

lockable bin collects rejected products to

prevent them from making their way back

onto the conveyor belt. .

In the event the rejected device fails

to remove the offending product, fail-

safe mechanisms need to be in place to

stop the conveyor system, ensuring that

contaminated or under- or over-weight

products do not find their way to the end

of the production line. Multiple inspection

machines can be linked using connectivity

technology to offer comprehensive

monitoring of the inspection system to

ensure that reject mechanisms do not fail.

Accurate data monitoring is another

vital aspect of compliance with food

safety standards, as it can prove critical in

demonstrating due diligence if required.

Modern product inspection systems

offer automatic logging of information

related to contaminant detection and

checkweighing of products High-

security operator access, such as secure

login passwords, minimises the risk of

compromise to such data.

Technology for early detectionThis helps explain the rising reliance on

X-ray inspection technology as a method

of minimising the risk of recalls. X-rays

detect foreign bodies in packaging such

as glass shards, metal fragments, bone,

stones and high-density plastic materials.

The technology has become a critical aid

for demonstrating regulatory compliance

with safety and quality control procedures.

X-ray detection offers more than just

contamination detection; it identifies

product defects such as broken cookies,

or a faulty seal on a container. It offers

manufacturers the capability to see inside

a package and catch defects in advance,

so that consumers get a perfect product

every time. The technology can also be

integrated with checkweighing capabilities

to ensure accurate product delivery. These

capabilities identify product weight that

is out-of-compliance down to the nearest

0.1 gm, reducing costly product give-away.

In a competitive environment with

heightened regulatory enforcement,

X-ray detection is an important tool for

maintaining food brand reputation, which

is essential for minimising the risk of

costly product recalls.

Protecting the brand The trend of recent years could not be

more apparent – supermarkets and retailers

will continue to tighten their own product

safety standards, keen to protect their

own brands in the eyes of the consumer.

Brand owners must demonstrate due

diligence and use advanced product

inspection systems, such as X-ray, to do

so. The use of such technologies enables

manufacturers to ensure that they have

robust procedures in place to detect any

possible contamination and confirm that

each pack contains the right amount of

content, minimising the risk of loss of

business with major retailers at a time

when the market is becoming ever more

competitive.

Neil Giles is Marketing

Communications Manager for

the Product Inspection Division

at Mettler-Toledo, based in

the UK. He specialises in all

four main product inspection technologies -

X-ray, metal detection, vision inspection and

checkweighing. Email: [email protected]

Michelle Barnes is

Marketing Executive at

Mettler-Toledo Safeline, based

in the UK. With five years of

experience in the food and

pharmaceutical industries, she specialises

in X-ray technology for the packaging

& inspection sectors. Email: Michelle.

[email protected]

Page 58: Modern Packaging & Design - November-December 2012

58 Modern Packaging & Design November-December 2012

AUTOMATION TRENDS: Robot ic top loading solut ions

EnsuringEnsuringintegrityintegrity

flexibilityflexibility withwith

Automation and robotics have been an inseparable part of the evolution of packaging design in contemporary times. Considering the burgeoning demand for pharma products, faster lead times are the need of the hour along with technical sophistication. Lionel Alva examines how robotic top loading has aided in the standardisation of pharma packaging solutions.

For the pharma industry,

ubiquitous availability of a

product is a must, considering its

critical nature. Thus, the highest

possible packaging speeds combined with

minimal waste and high flexibility are

essential to ensure the best possible lead

times. While high-speed lines can produce

the requested small batch sizes within a

few hours, resetting the formats will need

more time, which has a negative impact

on the overall efficiency of the packaging

line. Format changes and line clearance

should be able to be performed within a

few minutes. To cope with this, the whole

packaging process, which includes all

modules and machines used in the entire

system, must be completely harmonised.

It does not make any sense if large parts

of machines are modified to handle a new

batch within 15 minutes, but line clearance

takes more than two hours because of

poor accessibility in certain areas. In such

a scenario, robotic top loading solutions

help immensely towards ensuring quick

changeover times with minimal effort.

Further, these are steadily replacing the

side-loader technology in carton packaging.

Key design considerationsThe pharma industry is constantly

in a state of transition. And, in recent

times, higher machine speeds and greater

flexibility are the order of the day, with fast

product changeover times, quick format

changes and a steady increase in packaging

design considerations. To meet validation

requirements, pharma companies are

increasingly demanding that machinery

is modularised and standardised. This

includes a standardised operating interface

and control systems for all components.

Such systems also have monitoring

systems for maximum production safety.

With standardisation and modularity,

profitability can also be increased, as the

lines allow rapid changeover to produce

different dosages of the same medicine

in different pack types. The increased

profitability is additionally supported

by lower maintenance cost. Robotic

top loading solutions add flexibility to

packaging processes. Changeovers can be

programmed by entering new parameters,

58 Modern Packaging & Design November-December 2012

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Page 59: Modern Packaging & Design - November-December 2012

Robot ic top loading solut ions

with pushbutton, recipe-driven

changeovers selected by the operator at

the Human Machine Interface (HMI).

Without or with only minimal end-of-

arm tooling changes, robotic modules can

reduce setup times to sort, orient, pick

and place, fill and de-case a broad range

of product & package types.

“For packing machine manufacturers,

the problem of integrating Programmable

Logic Controller (PLC), motion control

and handling tasks in a single system leads

to higher programming and engineering

costs. Additional costs for maintenance

and service personnel resulting from

various hardware & software components

can also be expected. In a robotic top

loading solution, top loading cells with

different kinematics can be configured and

programmed together with other software

modules on one controller, or with several

distributed controllers. As a result,

synchronisation with proprietary control

architectures is no longer necessary. This

enables both real-time synchronisation

and integrated data storage without any

problems,” avers Nilkant Raut, Director,

Raut Engineers.

Today, Original Equipment

Manufacturers (OEMs) are starting to

run robotics with off-the-shelf controls,

and even large robot manufacturers are

adopting embedded non-proprietary

software. This development promises to

expand robotics applications faster than

ever in the next few years. Unlike the

expensive and proprietary products of the

past, today’s motion control and PLC

products allow plants to run robotics

using standard programming languages

such as IEC 61131-3. The result is

standardised controls with user-friendly

software setup wizards that require no

downtime for specialised operator or

programmer training. Thus, it does not

take much to integrate multiple robots

in a project. Access to variables also

simplifies engineering and diagnostics.

Challenges with automationAlthough robots are often considered

inappropriate for food or pharmaceutical

applications where hygienic washdown

is required, advancements in technology

mean that packaging machinery users and

manufacturers need to relook at ways to

exploit their use. Although automated

processing and packaging machinery for

this industry has existed for some time,

the loading of products into packs has

remained labour-intensive. Automated

tray-loading has been difficult, due to

high hygiene standards and irregular

product shapes with slippery surfaces.

Robot top loading systems should be

easily configurable and be designed to be

optimally hygienic & reliable as well as

operate at high speeds.

A major innovation for robotic top

loading systems claimed is an optional

integral storage system that will divert

products away from the top-loader in the

event of a downstream machine stoppage.

Each product is individually handled

and placed into storage from race-track

compartments, eliminating any queuing

or bunching and maintaining product

quality. The system provides up to

10-minute storage or longer, depending

on pack format, and automatically

reintroduces the packs into the line

during normal production.

The robot features twin-axis servo-

motion for consistent and reliable

operation, controlled by either Allen

Bradley or Siemens PLCs, thereby

enabling the equipment to be added to

or expanded as per requirement. A wide

range of robotic tooling is available to

suit different products. This includes

vacuum pick ‘n’ place and vacuum tooling

with pneumatic repitching devices &

pneumatic grippers. Further, with quality

solutions available in the market, the

only challenge for automated robotic

top loading solutions is accessibility and

cost, along with compliance to regulatory

standards of hygiene.

Standardisation and efficiency It is not only the technology and

its standardisation that is sufficient

to produce high efficiencies. The

entire packaging process needs to be

harmonised and this area possesses a

huge optimisation potential. Within the

pharmaceutical production and packaging

process, there are many operations and

interfaces between process steps that are

still performed manually. In the future,

many of these tasks will be taken over

by flexible robotics technology. For

example, the entire feeding process of

products coming from batch production

and fed to the packaging line is, in most

cases, still a manual process; most of this

will be automated within the next few

years. However, automation, when used

correctly, could allow companies to focus

on R&D, while ensuring the finesse

the manufacturing operations would

carry. The pharma packaging market is

constantly advancing and has experienced

an annual growth of at least five per cent

per annum in the past few years. The

market is now reckoned to be worth

over $ 20 billion a year. As with most

other packaged goods, pharmaceuticals

require reliable and speedy packaging

solutions.

Email: [email protected]

Modern Packaging & Design November-December 2012 59

Nilkant RautDirector, Raut Engineers

In a robotic top loading solution, top loading cells with different kinematics can be confi gured and programmed together with other software modules on one controller, or with several distributed controllers. As a result, synchronisation with proprietary control architectures is no longer necessary.

Page 60: Modern Packaging & Design - November-December 2012

ENERGY MANAGEMENT: B l ister packaging

60 Modern Packaging & Design November-December 2012

A decade ago, packaging

was often an afterthought

for many pharmaceutical

companies, viewed as merely

the final step in manufacturing. However,

today, firms are considering packaging

earlier during the process of development.

Pharmaceutical packaging is fast

becoming an essential part of the drug

delivery system as well as a core element

of the marketing mix, through which

manufacturers can differentiate their

products from those of their competitors.

However, in India, the concept of

blister packaging was adopted faster than

many other western countries. The need

to have light-weight packages, which

could be made available in smaller units,

spurred this trend unlike markets such

as the US. About 85 per cent of solid

drugs in the Europe are packed in blisters,

as compared with less than 20 per cent

of those in the US. However, blister

packaging is gaining more acceptance

in the US, as both manufacturers and

consumers have begun to recognise

its benefits.

At present, China is still a lot of

domestic solid drugs using glass bottles,

although to avoid light, moisture,

anti-oxidation, but the packaging capacity,

not high-tech. For demanding special

healthcare products and pharmaceuticals,

this conventional form of packaging

cannot effectively prevent the medicine

from becoming moist, which is a

large-capacity brown glass bottle in

recent years, rapid exit of this area is an

important reason.

Advantages of blister packagingClear plastic blister packaging is the

first hard piece plastic moulding, with

tablets, pills or granules, capsules and

other solid pharmaceutical and health

food filled in the groove, and then sealed

with aluminium foil coated with adhesive

bonding in the film heated together to

form a separate sealed package. This

package is the production of today’s health

food and pharma industries, widely used

form of rapid development of flexible

packaging.

In comparison with the bottle, blister

packaging is easy to carry, can reduce

the amount of healthcare products,

pharmaceuticals while carrying. It also

ensures gas barrier blister packaging,

moisture permeability, health and safety,

productivity and dose accuracy, thus

extending the shelf-life of drugs.

Another advantage of automated

blister packaging process is maximising

The need for easy usage, product safety and high-barrier properties have resulted in the growth of the blister packaging market in India. R&D across the globe has ensured that products remain secure in blister packs, thereby guaranteeing environment sustainability. Anwesh Koley analyses various benefits and wide acceptability of this form of packaging.

Creatin value,retainin quality

Courtesy: Wenzhou Ximmei Printing Co Ltd

Courtesy: Plastic Ingenuity Inc

Page 61: Modern Packaging & Design - November-December 2012

Bl ister packaging

Modern Packaging & Design November-December 2012 61

the safety of packaging. Sandeep Jain,

Director, Hi-Tech Polyflex Pvt Ltd, says,

“Automatic blister packaging machine

includes blister forming, drug filling,

sealing, packaging carton forming,

manual folding and insertion into the

box and blister board carton sealing; the

whole process once complete ensures

health and safety. In addition to the

advanced model with a high degree

of automation, there are a number of

safety testing devices, including box and

manual identification & detection, can

greatly improve the safety and health of

people and reduce misuse of healthcare

products, drugs equipment, etc.”

Apart from the advantages of being

lighter, blister packs help reduce the

carbon footprint of packaging. Dipak

Vyas, Chief Executive Officer, Neo Pack,

says, “Over the past 40 years, blister

packs have been adopted globally by the

pharma industry because of the flexibility

in design and high productivity that the

process delivers for packaging of oral

solids.” The inherent unit-dose concept

provides visual and physical evidence of

the number of doses taken, making it

easy for patients to follow their therapy

by swallowing an oral dosage. It is a

comfortable and a familiar means of

taking medication – and one of the main

reasons why a majority of marketed

medicines are presented as tablets &

capsules over several decades.

Sustainability offered blister packsMaximum use of renewable, recyclable

plastics: A sustainable cold seal blister

packaging contains plastics that can

easily be recycled. Usually, a clear

Polyethylene Terephthalate (PET) film

is used to produce the blister. When

possible, from a technical point of view,

renewable Polylactic Acid (PLA) should

be offered as an option to customers as it

helps in energy savings. “Such packaging

offers minimum weight of plastics.

The plastic part of a sustainable cold

seal blister packaging is always kept to

minimum size and thickness, with the

purpose of reducing plastic weight. It is

also important to ensure maximum use

of recycled cardboard,” says Jain. A USP

of a cold seal blister packaging is that the

cardboard is only printed on one side,

and after packing, the printing is visible

on the front and back, and even behind

the plastic blister.

No heat energy is required for

sealing these blister packs. Cold seal

blister packaging does not require heat

or dwelling time to get a perfect seal;

only pressure is required for that. This

makes packaging extremely energy

efficient, and thus environment-friendly.

It also ensures 100 per cent separation

of plastics and board after opening.

“There are many ways of opening such

packages, depending on the structural

design. Irrespective of the opening

method chosen, plastics and board

always separate completely after opening.

The cold seal adhesive, applied to the

blister board only adheres to itself and

not to the plastic blister. Therefore, no

cardboard fibres remain on the clear

plastic, making recycling possible,”

adds Vyas.

Ensuring drug safetyValue creation in drug delivery has

conventionally focussed on developing

advanced solutions that meet the unmet

needs of patients. Achieving better

treatment outcomes has an impact on

the society as a whole: patients and their

families live longer together and enjoy a

better quality of life; social systems can

plan for lower costs for acute care and

assisted living and physicians can provide

better care & support for patients. There

are growing efforts of pharma companies

to enhance treatment effectiveness

and improve outcomes under real-

life conditions of patients – outside of

controlled clinical trial settings.

Blister packaging has become a

more important piece in this equation

than ever before. The success story of

polymer-based films for blister packaging

will continue, particularly as a result of

the new-generation films that provide

global packaging solutions for advanced

drug delivery systems.

Email: [email protected]

Sandeep JainDirector, Hi-Tech Polyfl ex Pvt Ltd

Dipak VyasChief Executive Offi cer, Neo Pack

Automatic blister packaging machine includes blister forming, drug filling, sealing, packaging carton forming, manual folding and insertion into the box and blister board carton sealing.

Over the past 40 years, blister packs have been adopted globally by the pharma industry because of the flexibility in design and high productivity that the process delivers for packaging of oral solids.

Page 62: Modern Packaging & Design - November-December 2012

POLICIES & REGULATIONS : Packaging for gener ics

62 Modern Packaging & Design November-December 2012

In recent years, India has been on a technological upswing with regard to pharmaceutical products that have been made much more affordable in the form of generics in the country. Lionel Alva assesses the impact of the surging generics market on R&D and intellectual property rights for packaging.

Impactof government policies onintellectual property protection

India is undoubtedly one of the biggest markets for generics in the world. The country is known to produce a fifth of the generic

medicines of the world and accounts for about 70 per cent of medicines supplied to poor countries through humanitarian agencies. Approximately 90 per cent of the country’s medicines are made up of branded generics. In 1970, India eliminated patents on drug products. This move enabled India, a country with a relatively large domestic market, to develop a strong generic drug industry. In 1994, the World Trade Organisation (WTO) negotiated the controversial agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS).

India was required to extend patent protection to drugs and implement other new obligations. In 2005, India implemented the changes required by the WTO. In doing so, India limited patents in some areas, such as those on new uses or new formulations of drugs unless they differ greatly in properties related to efficacy. As interpreted by the Indian courts, it is now more difficult for international companies to prevent manufacturing of generic drugs by making minor changes to the formulation of products or finding new uses for them. Since then, India been able to establish technological capability for manufacture and supply of generic drugs. Thus, the ‘generics capability’ of India has attracted worldwide attention.

The lure of generic drugs is that these are significantly cheaper than its proprietary branded counterparts. However, both the quality of drugs and packaging are significant points of debate. There is a need

to assess whether the quality and standard regulatory framework in India imbibe a certain degree of responsibility on generics manufacturers to ensure the quality of the drugs as well as their packaging.

Existing legislative frameworkThe introduction of the Indian Patents Act (IPA) provided a major thrust to the growth of the Indian generics pharmaceuticals industry; and Indian companies, who undergo the process of reverse engineering and synthesis, began to produce bulk drugs & formulations at lower costs. The IPA and Drug Prices Control Order (DPCO) were acts passed in 1970. Under the IPA, substances used in foods and pharmaceuticals could not be granted product patents. Only process patents were allowed for a period of five years from the date of the grant of patent or seven years from the date of filing for patent, whichever was earlier.

The DPCO is an order issued by the Government, under Section 3 of the Essential Commodities Act, l955, empowering it to fix and regulate the prices of essential bulk drugs and formulations. The order incorporates a list of bulk drugs whose prices are to be controlled, the procedure for fixation and revision of prices, the procedure for implementation, the procedure for recovery of dues, the penalties for contravention and various other guidelines & directions. The order is subject to the guidelines of Drug Policy and supposedly aims to ensure equitable distribution, increased supply and availability of bulk drugs at cheap prices and has played a vital role in directing the pharma industry’s fortunes.

However, currently, there is policy regime to check and ensure the quality of generic medicines and the packaging material used. Indian drugs can still be purchased over the counter without a prescription unlike in the West, which does little to warrant protection from spurious manufacturers.

Challenges for generics packagingWhile branded proprietary medicines involve certain fortifications and extensive Research and Development (R&D) to ensure that contents of the package are safe. It is also a responsibility on part of the policy makers that with regard to packaging, the generic variants should not have any counter-interactions with the packaging material used as this could be fatal to the end-user. Packaging must be consolidated such that it not only ensures the shelf-life of drugs, but also, the quality is on par with its proprietary counterparts.

“Most of the cost of proprietary medication comes from R&D expenditure where it takes 10-15 years for a drug to enter the market. Hence, it is pivotal that the packaging materials used for generics must also undergo extensive R&D to ensure that the quality of the end product is not compromised. With a proper legislative framework and qualitative controls in place for manufacture as well as packaging, it is possible to ensure that there are no severe counter-indications with generic medication,” asserts Hariharan R Iyer, Consultant, Packaging Idea, and Ex Joint Director, Indian Institute of Packaging.

Therefore, it is important that policies and regulations are framed in such a manner that it strikes a fine balance

Page 63: Modern Packaging & Design - November-December 2012

Packaging for gener ics

Modern Packaging & Design November-December 2012 63

between qualitative healthcare and accessibility for the masses. Afterall, the Indian pharma industry plays a critical role in supplying medicines to various global treatment programmes. For instance, Indian generic drugs account for approximately 50 per cent of the essential medicines that the United Nations Children’s Emergency Fund (UNICEF) distributes in developing countries. Besides, 75-80 per cent of all medicines distributed by the International Dispensary Association (IDA) to developing countries are sourced from India. Similarly, associations such as the Global Fund to Fight AIDS, Tuberculosis and Malaria and the US President’s Emergency Plan for AIDS Relief (PEPFAR) also source a substantial percentage of their medicine procurement from Indian manufacturers. The nature of the packaging used and the quality of the product influences the outlook and prospects of the Indian pharma industry as a whole.

Ensuring affordability While the generics market is integral to the Indian pharma industry’s success, it is also important that policies are legislated that would ensure that generic drugs are qualitatively safe and

the nature of packaging material used offers adequate protection and fulfills the necessities of a given drug. Thus, there is a need to facilitate stronger and more robust legislations that would allow pharma companies to ensure that the quality of manufacturing & packaging is on par with international standards. It must also pave the way for a smooth transfer of advanced packaging technology in India. While the Indian pharma

industry recorded spectacular growth in the past decade, it is now facing serious threats to its self-sufficiency and ability to compete in the generic medicines market. Any development that impacts the generic production capabilities in India would compromise access to affordable medicines not only in India, but also in other developed and developing countries.

Email: [email protected]

Hariharan R IyerConsultant, Packaging Idea, and Ex Joint Director, Indian Institute of Packaging

With a proper legislative framework and qualitative controls in place for manufacture as well as packaging, it is possible to ensure that there are no severe counter-indications with generic medication.

Page 64: Modern Packaging & Design - November-December 2012

STRATEGY: Pr imar y packaging

64 Modern Packaging & Design November-December 2012

drug stabilitydrug stability

Globally, the pharmaceutical packaging market is expected to grow by an average of 6.9 per cent each year to reach

a total volume of $ 69 billion by 2015. The industry in India is also growing and the pharmaceutical business is evolving into a specialised industry. Moving away from mainly focussing on generic products, pharmaceutical companies are now emphasising much on quality and consistency of primary packaging as this directly affect the drug stability. This has led to the pharma packaging industry evolving into a specialised sector.

Packaging componentsIn the pharmaceutical language, a packaging component means any single part of a container closure system, which is a sum of packaging components that together contain and protect the drug substance. The container closure system includes primary and secondary packaging components. A primary packaging component is a packaging component that is in direct contact with the dosage form. Typical examples are containers (eg, ampoules, vials, bottles), container liners (eg, tube liners), closures (eg, screw caps, stoppers), etc.

Every proposed primary packaging system should be shown to be suitable for its intended use: it should adequately protect the dosage form; it should be compatible with the dosage form; and it should be composed of materials that are safe for use with the dosage form and route of administration. If the primary package has a performance feature in addition to containing the product, the assembled container closure system is shown to function properly.

Amit Kumar Choudhary, Director, D D Pharmaceutical Pvt Ltd, says, “For Active Pharmaceutical Ingredients (API)

drugs or formulations, primary packaging is of utmost importance as almost all drugs are sensitive and appropriate packaging is needed to ensure drug stability. Moreover, primary packaging comes in direct contact with the drug, so the usage of correct packaging material with appropriate properties is important. Also, it is the primary packaging that protects the drug from spoiling because of high moisture, heat, humidity, etc.”

Primary packaging variablesThe primary packaging variables need to be clearly defined as they have a high impact on drug stability. Choudhary notes, “The primary packaging variables that need to be considered while deciding

on the type of packaging to be used in the pharma industry include the extent to which the packaging material is sensitive to light, moisture, permeability, etc. Further, it is important to ascertain the sterility of the primary packaging material because this factor has a huge impact on the drug stability.” Physical, chemical and biological properties of primary packaging have a high impact on drug stability.

In fact, the primary packaging should provide the dosage form with adequate protection from factors (eg, temperature, light) that can cause degradation in the quality of that dosage form over its shelf-life. Common causes of such drug degradation are exposure to light, loss of solvent, exposure to reactive gases (eg,

Smart solution forSmart solution for

Courtesy: Kl+¦ckner Pentaplast Group

Pharma packaging is a specialised packaging segment where much emphasis is laid on the primary packaging these days, as it has a profound impact on drug stability. Avani Jain analyses the primary packaging variables and elaborates on the materials that can be used for primary packaging of the drugs.

Page 65: Modern Packaging & Design - November-December 2012

Primar y packaging

Modern Packaging & Design November-December 2012 65

Amit Kumar ChoudharyDirector, D D Pharmaceutical Pvt Ltd

For Active Pharmaceutical Ingredients (API) drugs or formulations, primary packaging is of utmost importance as almost all drugs are sensitive and appropriate packaging is needed to ensure drug stability.

Mukul JainTechnical Director, Onex Pharmaceuticals

Primary packaging depends on the nature of the drug. In most cases, aluminium foil is used for primary packaging because in blister packaging, the oxygen permeability is higher, so the drug may get affected.

oxygen), absorption of water vapour and microbial contamination. A drug product can also suffer an unacceptable loss in quality if it gets contaminated. Thus, the primary packaging needs to ensure that nothing of this sort happens to the drug.

Primary packaging materialsThe primary packaging material for any drug should be such that each active ingredient retains its chemical integrity: the original physical properties, including appearance, palatability, uniformity, dissolution and suspendability are retained; sterility or resistance to microbial growth is retained according to the specified requirements and antimicrobial agents that are present retain effectiveness within the specified limits. Also, the therapeutic effect should remain unchanged and no significant increase in toxicity should occur.

Mukul Jain, Technical Director, Onex Pharmaceuticals, says, “It is often seen that the drug is affected by heat, sunlight, moisture, etc. Thus, primary packaging depends on the nature of the drug. In most cases, aluminium foil is used for primary packaging because in blister packaging, the oxygen permeability is higher, so the drug may get affected. Generally, liquid drug is packaged in amber-coloured bottles because it provides light protection as compared to transparent bottles.”

Overall, the packaging material should be such that it provides light protection to the drug, as this also affects the drug stability. Light protection is typically provided by an opaque or amber-coloured container. Further, loss of solvent can occur through a permeable barrier (eg, a polyethylene container wall), through an inadequate seal, or through leakage. Hence, proper primary packaging is quite necessary.

Further, water vapour or reactive gases (eg, oxygen) may penetrate a container closure system either by passing through a permeable container surface, eg, the wall of a Low-Density Polyethylene (LDPE) bottle. Although glass containers would seem to offer better protection, since glass is relatively impermeable, these are effective only if there is a good seal between the container and the closure.

The various packaging materials used for primary packaging of pharmaceuticals include glass bottles, poly glassine paper, Polyethylene Terephthalate (PET) bottles, Polyvinyl Chloride (PVC), aluminium foil, paper, etc. Generally, for packaging of API, Low-Density Polyethylene (LDPE) bag EU twist tied with a plastic fastener is used as a primary packaging material.

Generally, the grade of the primary packaging material should comply with EU Directives. The primary packaging material should also comply with Food and Drug Administration (FDA) regulations.

Ensuring high drug qualityPrimary packaging for pharmaceuticals represents the starting point of the value chain. The quality of the primary packaging material affects all subsequent steps within the process and its steady supply is a prerequisite to make medical products available when required. In a time when countries across the globe are investing heavily in their pharmaceutical industries to ensure consumer satisfaction and increase the drug stability, India has also shown improvement in terms of quality of primary packaging materials. However, there are areas where India needs to gear up and adopt more advanced materials for packaging in order to counter the manufacture of spurious drugs and ensure stringent quality practices worldwide.

Email: [email protected]

Courtesy: SCHOTT Pharmaceutical Systems

Page 66: Modern Packaging & Design - November-December 2012

TIPS & TRICKS: Glass recycl ing

66 Modern Packaging & Design November-December 2012

Glass materials must be cleaned thoroughly before recycling. These should not contain any ceramic because it will contaminate the glass that will be recycled. Broken and coloured glass should be removed, as these are difficult to segregate and nearly impossible to recycle. It is essential to discard glass tableware, light bulbs, Pyrex, windows and mirrors.

Glass is a material that never wears out; hence, it can be recycled forever without diminishing in quality or properties. Anwesh Koley highlights some of the pointers that must be kept in mind while recycling glass.

Steps toensure better processing

Glass is a popular packaging container for food and beverages. It is also one of the most commonly

recycled materials. Glass is 100

per cent recyclable and its quality never deteriorates. Glass bottles and jars are melted down and transformed into new containers. Recycling of glass also helps in saving energy and preserving

raw materials. In addition, recycling is beneficial for the environment, as it reduces air and water pollution.

With inputs from B D J Glass Industries Ltd.

Email: [email protected]

During the first stage of recycling glass, the non-glass items should be removed. Then the bottles and jars may be broken into cullet – the industrial term used for smashed waste glass. Cullet is passed through a magnet in order to remove the remaining metal lids, while any plastic or paper residues are removed during vacuum processes.

After the bottles are cooled and annealed, they should be sorted and inspected. Faulty bottles are returned to the furnace. Integral bottles are vacuum-packed and transported to filling companies. The quality of a recycled bottle and those made of sand is the same. Compared to natural raw materials, recycled raw material or glass cullet melts at a lower temperature and uses less energy.

Recycling one tonne of glass raw material saves one tonne of quartz sand and 250 kg of soda ash. Hence, sorting glass packaging is important. Further, only glass packaging (glass jars and bottles) should be inserted into separate waste collection containers, The waste management company transfers the contents of the container to processing plants.

Glass, quartz sand, soda and limestone are used to produce glass. But, 30-40 per cent of the total volume may be replaced by recycled raw materials. For this, the right temperature must be maintained during recycling. The raw materials melt into a homogenous mass at 1,550°C and the stock is fed into a furnace where bottles are moulded at 1,200°C.

Glass comes in any of the three colours - brown, green and transparent or clear. Thus, it is important to segregate glass products based on colour and find the G symbol on them. The G logo indicates that the product comes from recycled glass; therefore, it can undergo recycling again.

Following are some points that to remember while recycling glass:

Glass materials must be cleaned thoroughly before recycling. These should not contain any ceramic because it will contaminate the glass that will be recycled. Broken and coloured glass should be removed, as these are difficult to segregate and nearly impossible to recycle. It is essential to discard glass tableware, light bulbs, Pyrex, windows and mirrors.

Page 67: Modern Packaging & Design - November-December 2012
Page 68: Modern Packaging & Design - November-December 2012

PROJECTS

68 Modern Packaging & Design November-December 2012

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

Manufacturing of corrugated fibre board containers projectTCPL Packaging Ltd

Project typeExpansion

Project newsTCPL Packaging Ltd is planning to set

up a New Industrial Services project at

Haridwar in Uttaranchal. The project

involves manufacturing of corrugated

fibre board containers. As of July 29, 2011,

the company received Industrial License

from Secretariat of Industrial Assistance

(SIA), Department of Industrial Policy

and Promotion, Government of India for

setting up the project.

Project locationHaridwar, Uttaranchal

Project costNot Known

Implementation stageOngoing

Contact details:

CPL Packaging Ltd

Shiv Smriti, 49, Dr Annie Besant Road,

Worli, Mumbai, Maharashtra – 400018

Tel : 022-66606006, Fax : 022-24935893

Email: [email protected]

Manufacturing of Hdpe/Pp tape project Platinium Tie-up Pvt Ltd

Project typeExpansion

Project newsPlatinium Tie-Up Pvt Ltd is planning

to set up a new Textiles Project at

Ahmedabad in Gujarat. The project

involves Manufacturing of Hdpe/Pp Tape-

Laminated/Unlaminated Fabric-Plain /

Printed Woven Sacks With/Without

Lamination. As of September 26, 2011,

the company received Industrial License

from Secretariat of Industrial Assistance

(SIA), Department of Industrial Policy

and Promotion, Government of India for

setting up the project.

Project locationAhmedabad, Gujarat

Project costNot known

Implementation stageOngoing

Contact details:

Platinium Tie-up pvt Ltd

A-72, Riviera Heights,

Opp Reliance Petrol Pump,

Anandnagar Road, Prahlad Nagar,

Ahmedabad, Gujarat – 380015

Tel : 079-40098713

Manufacturing of milk pouch projectSabarkantha District Co-Operative Milk

Producers Union Ltd

Project typeExpansion

Project newsWhile new product innovations and

the export markets present favourable

prospects for the company it is planning

on expanding its domestic presence.

Since milk and poultry segment is one

of the largest industries in the country it

is an attempt to consolidate the growing

demand for dairy-based products.

Project locationIndia

Project costNot known

Implementation stageOngoing

Contact details:

Sabarkantha District Co-operative Milk

Producers Union Ltd

Sub Poboria Nh-8

Himatnagar, Sabarkantha

Gujarat – 383006

Tel : 02772- 40500, 40291-99

Fax : 02772- 40283

Manufacturing of packaging servicesMahakaleshwar Smile Parks Enterprises

Pvt Ltd.

Project typeExpansion

Project newsMahakaleshwar Smile Parks Enterprises

Pvt Ltd is planning to set up a new

miscellaneous project at Faizabad in

Uttar Pradesh. The project involves

Manufacturing of Paper Bags. As of

July 26, 2011, thecompany received

Industrial License from Secretariat of

Industrial Assistance (SIA), Department

of Industrial Policy and Promotion,

Government of India for setting up the

project.

Project locationIndia

Project costNot known

Implementation stageOngoing

Contact details:

Mahakaleshwar Smile

Parks Enterprises Pvt Ltd

31, Manas Vihar

Lucknow,

Uttar Pradesh – 226016

Tel : 0522-3060505

Fax : 0522-9044044070

Email: [email protected]

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Page 69: Modern Packaging & Design - November-December 2012

Latest Popular Tenders brought to you by www.tendersinfo.com

TENDERS

Modern Packaging & Design November-December 2012 69

Org : Organisation’s name, TRN : Tendersinfo Ref No, Desc : Description, BOD : Bid

Information courtesy : Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel : 022 28666134 • Fax : 022

Latest Popular Tenders brought to you by www.tendersinfo.com

Packing machineOrg : Hindustan Salts Limited

TRN : 12818439

Desc : Procurement of semi-automatic packing machine

BOD : 22 Nov, 2012

Loc : India

BT : Domestic competitive bidding

Primer filling plantOrg : Ordnance Factory Board

TRN : 12604395

Desc : Supply, erection of automatic primer filling plant

BOD : 27 Nov, 2012

Loc : India

BT : Domestic competitive bidding

Polyethylene bag manufacturing facilityOrg : Northern Railway

TRN : 12788441

Desc : Supply of polythelene bags

BOD : 20 Nov, 2012

Loc : India

BT : Domestic competitive bidding

Waste containerOrg : CDC Région De Levroux

TRN : 12757984

Desc : Provision of waste containers

BOD : 20 Nov, 2012

Loc : France

BT : International competitive bidding

Packing materialsOrg : CHU DE ROUEN

TRN : 12653680

Desc : Supply of consumables and

small equipment for packaging

BOD : 19 Nov, 2012

Loc : France

BT : International competitive bidding

Polythene bagOrg : Eastern Railway

TRN : 12605614

Desc : Supply of polythene bag

BOD : 23 Nov, 2012

Loc : India

BT : Domestic competitive bidding

Waste BagsOrg : Smivom De La Mouillonne

TRN : 12567616

Desc : Delivery of waste collection

BOD : 20 Nov, 2012

LOC : France

BT : International competitive bidding

Plastic bagsOrg : GEO FOR SPA

TRN : 12552011

Desc : supply of bags for the collection of waste

BOD : 20 Nov, 2012

Loc : Italy

BT : International competitive bidding

Blood bagsOrg : Geniko Nosokomeio Thessalonikis Agios Paylos

TRN : 11697333

Desc : Supply of blood bags

BOD : 20 Nov, 2012

Loc : Greece

BT : International competitive bidding

Plastic bagsOrg : Ministry Of Energy And Water

TRN : 12664361

Desc : Procurement of gabions and plastic bags

BOD : 19 Nov, 2012

Loc : Afghanistan

BT : International competitive bidding

Garbage plastic bags Org : CCPOH

TRN : 12604367

Desc : Supply of garbage bags

BOD : 20 Nov, 2012

Loc : India

BT : International competitive bidding

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type.

Page 70: Modern Packaging & Design - November-December 2012

EVENT LIST

70 Modern Packaging & Design November-December 2012

International PackTech India anddrink technology IndiaInternational PackTech India, along with

drink technology India (dti), will showcase

latest trends in packaging, packaging

printing, processing, beverage and liquid

food industries; November 06-08, 2012; at

Bombay Exhibition Centre, Mumbai

For details contact:

Messe Düsseldorf India Pvt Ltd

Centre Point Building, 7th floor

Junction of S V Road & Juhu Tara Road

Santacruz (W)

Mumbai 400 054

Tel: 022-6678 9933

Email: [email protected]

PackPlus 2012In order to showcase the opportunities

and growth potential within the Indian

packaging industry, PackPlus 2012 will

provide a global platform to the leaders

of this industry, who will present some of

the latest innovations and developments

from across the world. Strong growth in

sectors like fast moving consumer goods,

pharmaceuticals, liquor and cosmetics has

had a positive rub off on the packaging

industry.; December 7-10, 2012; at India

Expo Centre, Greater Noida, Delhi NCR

For details contact:

Print-Packaging.Com Pvt Ltd

F101, 1st Floor, Tower 7, International

Infotech Park, Above Vashi Railway Station

Vashi, Navi Mumbai - 400705

Tel: 022-27812093/2619/2657

Fax: 022-27812578

Email: [email protected]

Website: www.packplussouth.in

Food Style Expo 2013Food Style Expo 2013, this edition will

take place in Chennai, India for three

consecutive days. In this trade show prime

importance will be given to the latest food

items and food packaging equipments and

materials. It will provide a holistic view

into the food and beverages industry

other than its evident focus on packaging.

January 04 – 06, 2013; at Chennai India

For details contact:

Sri Sathya Sai Book Shop,

Sri Sathya Sai Trust,

Sundaram - Sri Sathya Sai Baba Ashram,

No.7, Sundaram Salai, R.A. Puram,

Chennai – 600021

Contact: 044 – 24346255

Email: [email protected]

Website: http://tradeshows.tradeindia.com/

food-style-expo2013

Indiapack 2013This event has emerged as a brand

name in the Indian packaging industry.

Recognising that the new trends and

developments are essential for the growth

of the industry, this event will offer a wide

platform for showcasing innovations in

packaging materials, machinery & other

allied services; January 28-30, 2013; at

Bombay Exhibition Centre, Mumbai

For details contact:

Shekhar Amberkar

Indian Institute of Packaging

Plot E-2, MIDC Area

Andheri (East),

Mumbai - 400093

Tel: 022-28219803 (Ext. 307)

Fax: 022-28375302

Email: [email protected]

Website: www.indiapack.org

India International Packaging & Labeling Expo RudrapurIndia International Packaging &

Labeling Expo Rudrapur is an event

organized exclusively for the household

consumer sector as this show exhibits the

best solution for packaging, processing

and labeling of the consumable items.

The exhibition will showcase the

updated and customized range of

packaging, processing, measuring and

labeling equipments and solutions

which will surely impress the attendees.;

February 8-10, 2013; at Gandhi Maidan

Rudrapur.

For details contact:

Corporate Office:

C-84, Industrial Area- VII

Mohali (Chandigarh)-160055

India.

Phone: 0172 - 4699 301-02

Mobile: 09814211848

Fax : 0172 - 4699303

Email: [email protected]

Website: www.packaginglabelingexpo.com

National

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details contact:Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected] • Web: www.engg-expo.com

ChennaiTamil Nadu

Nov 22-25, 2012

LudhianaPunjab

Dec 21-24, 2012

PuneMaharastra

Nov 2-5, 2012

IndoreMadhya PradeshJan 11-14, 2013

RudrapurUttarakhand

Feb 23-26, 2013

HyderabadAndhra Pradesh

May 31-Jun 3, 2013

AurangabadMaharastra

Feb 1-4, 2013

Page 71: Modern Packaging & Design - November-December 2012

EVENT LIST

Modern Packaging & Design November-December 2012 71

PACKEX 2012 Among the leading packaging trade

shows in North America dedicated

to innovations in processing and

converting, this event will offer hands-

on access to the latest in flexible

packaging, cartons, labels and tags,

custom automation equipment, contract

services, printing, converting, processing,

materials, material handling, software,

etc; November 14-15, 2012; at Montreal,

Canada

For details contact:

Jim Beretta

UBM Canon

11444 W Olympic Boulevard

Los Angeles

CA 90064-1549 USA

Tel: +310-445-4200

Fax: +310-996-9499

Email: [email protected]

Website: www.canontradeshows.com

EMBALLAGE 2012 This is an interactive platform focussing

on new packing design, exclusive

conferences on food safety, eco-design,

recycling, sustainability, etc. This event

will offer exhibitors and visitors an

opportunity to learn about the packaging

industry ’s current development

techniques, new strategic stakes &

marketing management policies;

November 19-22, 2012; at Paris Nord

Villepinte Exhibition Centre, France

For details contact:

Flora Liegey

Marketing Manager

Comexposium

70 avenue du Général de Gaulle

F - 92058 Paris-La Défense Cedex

Tel: +33 (0)1-76771424

Fax: +33 (0)1-53309521

Email: [email protected]

Website: www.emballageweb.com

ALLPACK Indonesia 2012 This international packaging exhibition

will feature the latest technology,

machinery, materials system and

supplies for the food & beverage

industry, pharma & cosmetic packaging,

bottling, canning & ref rigeration

solutions, automation & material

handling, quality control and testing

systems; November 21-24, 2012; at

Jakarta International Expo, Kemayoran,

Indonesia

For details contact:

Krista Exhibitions

Blandogan Street

No 28 D/G - Jakarta 11220

Tel: +62-21-6345861/62

Fax: +62-21-6340140

Email: [email protected]

Website: www.allpack-indonesia.com

Thin Wall Packaging 2012 The event will provide a forum

for leading brand owners, retailers,

packaging manufacturers, researchers,

and suppliers to the industry to

debate the latest developments and

market trends in plastics retail

packaging. The event will cover a

wide range of topics including market

trends and drivers, plastics packaging

materials, production technology, new

designs, lowering the environmental

impact, sustainability, shelf-life and

barrier properties, microwaveable,

freezable, lightweight glass jar and metal

can substitution, compostable plastics,

and food safety; December 3-5, 2012;

at the Maritim Hotel, Cologne,

Germany

For details contact:

Applied Market Information Ltd.

AMI House,

45-47 Stokes Croft

Bristol

BS1 3QP

United Kingdom

Tel:+44 (0) 117 924 9442

Fax:+44 (0) 117 989 2128

Email: [email protected]

Aseptipak Asia 2012 Aseptipak Asia 2012 Forum, the world’s

only major conference on aseptic

processing, filling and processing since

its inception in 1983, answers the need

for a conference that brings together

technology providers and potential users

to answer key questions. The world-

class lineup of presenting companies

will include brand owners (processors),

sterilization equipment and chemical

suppliers, filler equipment suppliers,

packaging suppliers and consultants.;

December 11-12, 2012; at Westin

Grande Sukhumvit, Bangkok, Thailand

For details contact:

Ron Schotland

Schotland Business Research

16 Duncan Lane

Skillman, NJ 08558-2323 USA

Tel: +1.609.466.9191

Email: [email protected]

Website: www.aseptipakasia.com

Upakovka/Upak Italia 2013 Packaging manufacturers in the Russian

Federation continue to invest in order

to meet the expectations of customers

in such sectors as food, confectionery,

cosmetics and pharmaceuticals.

UPAKOVKA / UPAK ITALIA is

organized by Messe Düsseldorf in

conjunction with its Italian partner,

Centrexpo; January 29-2 February, 2013;

at Expocentre Moscow, Rwanda

For details contact:

Thomas Franken

D-40474 Düsseldorf

Stockumer Kirchstrasse 61

Tel: +49 / 211 / 45 60-7739

Email: [email protected]

Website: www.upakovka.messe-duesseldorf.de

International

The information published in this section is as per the details

furnished by the respective organiser. In any case, it does not

represent the views of Business Insights •Technologies•Opportunities

Page 72: Modern Packaging & Design - November-December 2012

EVENT PREVIEW: Internat ional PackTech India 2012

72 Modern Packaging & Design November-December 2012

Prasenjit Chakraborty

The trade fairs, International

PackTech India and dti

2012, are scheduled to take

place concurrently during

November 6-8, 2012, at Hall 6 of the

Bombay Convention & Exhibition

Centre, Mumbai. The event will showcase

latest developments on technology and

machinery fronts for the sector. The

organisers of International PackTech

India – Messe Düsseldorf, and drink

technology India – Messe München, had

joined forces for the first time in 2010,

attracting more than 6,000 trade visitors.

Now the range on offer has expanded

to meet the growing demands – there

will be 12,000 sq m area providing space

for a total of 300 exhibitors in 2012 as

compared to 200 exhibitors covering over

8,000 sq m of exhibition space in 2010.

The dual fair has emerged as a

leading meeting place for the entire

value creation chain of the international

packaging, packaging printing, processing,

beverage, food and liquid food industry.

A trade fair forum with lectures as well

as an accompanying conference on topics

related to packaging will supplement the

presentations at the stands. Two new focus

areas in the product categories place a

particular emphasis on the converting and

packaging printing market with machines

for producing, finishing and printing

packaging materials and packaging.

Gunter Walden, Vice President,

Vertical Market Management F&B,

Siemens, opines, “The growing number of

visitors to dti and International PackTech

India reflects how popular these events

are. We are on the right track with this

fair, without a doubt, and close to the

customers.”

According to Rajesh Nath, Managing

Director, VDMA’s Indian Office in

Kolkata, the Indian packaging industry

is growing at an annual rate of 11

per cent. “The main growth driver

of the packaging industry is the food

and beverage sector. The area of food

processing could double within the next

four to five years, which will lead to

enormous demand for packaging material

as well as for process technology,” he says.

The food and beverage industry generates

the largest demand for packaging,

accounting for over 80 per cent, followed

by the pharmaceuticals industry and other

sectors. The major demand is for flexible

packaging materials (such as films and

laminates), followed by solid containers,

tin cans, printed cartons, glass as well as

closures and labels.

Packed with potentialAt present, India probably processes only

between two and three per cent of the

food produced. This alone shows the huge

potential for packaging in the future. The

packing machine manufacturers exhibiting

at International PackTech India and dti

thus find most of their customers in the

food and beverage industry, who buy

more than half of all machines imported.

The largest market for packaged food is

dairy, with a volume of about 11.2 million

tonne followed by bakery products (3.5

million tonne), oils and grease (1.5 million

tonne), dried foods (0.7 million tonne)

and confectionery (0.2 million tonne) –

all of which have promising growth rates.

Symrise, the German manufacturer

and marketer of flavourings and functional

ingredients, is convinced that the Indian

market for sophisticated food products

and beverages and liquid food is set to

grow fast. “We expect the Indian middle

class populace to double in number, from

100 million consumers at present, within

the next five years, and we are already

preparing ourselves for this growth right

now, so that we are ready to serve these

potential customers well. We firmly believe

in India and the Indian economic growth

prospects,” says Declan MacFadden,

President, Symrise Asia Pacific Ltd.

Email: prasenjit.chakraborty@network18publishing.

An all-encompassing show for stimulating innovationScheduled to be held in November 2012, International PackTech India along with drink technology India (dti) is all set to provide an effective platform to the dynamic beverage, process technology and packaging markets.

Visitors at the previous edition of the event

Page 73: Modern Packaging & Design - November-December 2012

EVENT PREVIEW: PackPlus 2012

Modern Packaging & Design November-December 2012 73

Anwesh Koley

Packaging plays the most visible

and catalytic role in a modern

economy, with widespread

adoption of branding of

products and development of consumer

preferences. Apart from the huge value

addition and employment involved in

these activities, packaging has served the

Indian economy by helping preservation

of the quality and lengthening the shelf-

life of innumerable products, ranging from

milk and biscuits, to drugs and medicines,

processed & semi-processed foods, fruits

& vegetables, edible oils, electronic

goods, etc, besides domestic appliances &

industrial machinery and other hardware

that need transportation. In all, packaging

as a sectoral activity boosts consumption

and economic growth.

A one-stop destination for all packaging needs PackPlus 2012 is a world-class exhibition

that has been organised for the benefit

of the packaging industry in India. This

four-day trade show is the brainchild of

Print-Packaging.com (P) Ltd and will take

place at the India Expo Centre in New

Delhi, during December 7-10, 2012. The

event will offer an excellent platform for

the entire packaging fraternity in India to

assemble under one roof and showcase their

new products and technologies. Famous

global manufacturers will be present at

the event along with local manufacturers

and suppliers from all across India. This

is the perfect opportunity to meet key

professionals and some of the most

important decision makers in the industry.

More than 200 exhibitors and 8,000 visitors

are expected to participate in the event.

Over the years, the show has proven

to be an optimum base for exhibiting

various products/services sealing

machines, tubes, crates, board, film, foil,

pallets, labels, glass, metal and foam,

composite & fleece materials, feeding and

labeling machines, etc. It has also been

instrumental in bringing together highly

trusted ten shows. Therefore, it is known

as one of the leading events for this sector

globally. “More than 150 exhibitors have

already booked their stall at PackPlus

2012 and we are expecting the number to

reach 300 in another two months. We are

also planning an International Packaging

Conclave concurrent with the Show,

which will be an added advantage for

our exhibitors as well as the visitors,” says

Neetu Arora, Director, Print-Packaging.

Com (P) Ltd – organisers of the show.

A unique venueDesigned especially for hosting world-

class events and exhibitions, the India

Exposition Centre & Mart Ltd offers a

high standard of services and facilities

and has been hosting many eminent

& notable events, exhibitions and

conferences, etc. Built with a modernistic

outlook, the India Expo Centre has

been merged with a unique blend of

technology with state-of-the-art facilities

and safety standards as per international

standards. The Expo Centre provides

six air-conditioned exhibition halls, VIP

room, meeting rooms, conference rooms

and has modern facilities & amenities

together with complete on-site services.

PackPlus will involve participation

of more than 350 packaging companies

from all over the world. Each of these

companies will display a wide range of

packaging machines and equipment,

packaging materials and services.

Serving a wide range of industries Packaging: The highly fragmented

packaging industry is estimated at

` 8,000 crore with a growth rate of

22-25 per cent per annum. In the next five

years, the sector is expected to triple to about

$ 60 billion and the large growing middle-

class, liberalisation and organised retail

sector are largely responsible for this

growth. More than 80 per cent of the

total packaging in India constitutes rigid

packaging. The remaining 20 per cent

comprises of flexible packaging. There

are about 600-700 packaging machinery

manufacturers, 95 per cent of which are

in the small and medium sector located all

over India. Imports of packaging machinery

in India are worth $ 125 million.

Food: India is the world’s second

largest producer of food, next to China as

the second largest vegetable producer and

third largest fruit producer in the world.

The growth of food processing sector has

nearly doubled to 13.7 per cent during the

last four years and it ranks second only

to Japan in inland sector fish production

and produces about 6.57 million metric

tonne fish, every year. Of the world’s total

annual spice trade of 850,000 tonne, India

accounts for 44 per cent in quantity and

36 per cent in value. Even in the beverage

segment, the beer market in India is

pegged around 12 million hectolitres.

Pharmaceuticals: This sector in India

is growing at 13 per cent annually and

it is estimated to be worth $ 6 million.

The Indian pharma industry globally

ranks fourth in terms of volume with

an eight per cent share in global sales;

moreover, India is among the top five

Active Pharmaceutical Ingredients (API)

producers with a share of about 6.5 per

cent. Indian pharma companies supply

almost the entire country’s demand for

formulations and nearly 70 per cent of

demand for bulk drugs.

Email: [email protected]

Leveraging the Indian advantageLeveraging the Indian advantageThe packaging industry in India currently represents a lucrative ground for international tie-ups and joint ventures. The potential for the Indian packaging market is attracting major players from across the globe. PackPlus 2012 intends to bring together international proficiency in the field of packaging in order to provide a platform to encourage exchange of ideas and technology.

Page 74: Modern Packaging & Design - November-December 2012

EVENT REPORT: Special i ty F i lms and Flex ib le Packaging - Global Conference 2012

74 Modern Packaging & Design November-December 2012

Manas R Bastia

The essential role of packaging

played in creation of wealth

by an array of manufacturing

activities as well as in

preserving the value created by many

other industries stands the testimony

of time. Plastics in this context aids the

packaging sector by offering solutions to

virtually every industrial and consumer

activity under the Sun. Flexible packaging

provides numerous advantages right

from content protection, anti-pilferage

and extended shelf-life to consumer

convenience and, above all, improved

health and hygiene.

The value proposition Amid this, Chemicals & Petrochemicals

Manufacturers Association (CPMA) with

support from Elite Plus Business Services

Pvt Ltd, recently organised a one-day

event named ‘Speciality Films and Flexible

Packaging - Global Conference 2012’

in Mumbai. The conference, directed

at various segments of the packaging

industry such as Fast Moving Consumer

Goods (FMCG), film manufacturers,

raw material manufacturers, flexible film

converters, printers, etc, addressed the

market opportunities and industry trends.

Further, it highlighted the latest

developments in packaging materials,

multilayer films, lamination and coatings,

sustainable packaging and touched upon

the global & Indian scenario of flexible

packaging markets. The conference was

attended by 581 participants (including

speakers, session chairmen and media)

representing companies from over 20

countries. The event was supported by All

India Plastics Manufacturers’ Association,

Indian Plastics Institute, Indian Plastics

Federation and Indian Institute of

Packaging.

Ulrich Reifenhauser, Managing

Director, Reifenhauser GmbH & Co

Maschinenfabrik, Germany, was one of

the keynote speakers and gave a global

overview of the packaging industry. In his

address, Chitrandar Dar, Chief Executive,

Food Division, ITC Ltd, enthralled the

audience with his view on the road ahead

for the consumer packaged goods. Apart

from various current challenges facing the

packaging sector, the conference also offered

a global outlook for the flexible packaging

sector, recent developments in materials,

both in the commodity and in the speciality

categories, recent developments in multilayer

film structures post-extrusion lamination &

coating and adhesives for a variety of food

and non-food packaging applications.

Win-win solution A conference on flexible packaging

can perhaps not be complete without

addressing the elements of sustainability

An all-in-one packaging platformAn all-in-one packaging platformWith the global packaging market (mostly North America, Western Europe) currently passing through challenging times, the emerging economies in Asia-Pacific, Latin America, Eastern Europe and the Middle-East are driving growth in this sector. In fact, China and India contributed the most to global packaged food retail volume growth in 2011, according to Euromonitor. In this backdrop, Mumbai recently witnessed the first-ever conference connecting speciality films and flexible packaging sector and end-users. A report from ground zero amid many key stakeholders of this sector…

Page 75: Modern Packaging & Design - November-December 2012

Special i ty F i lms and Flex ib le Packaging - Global Conference 2012

Modern Packaging & Design November-December 2012 75

and environment. Highlighting packaging’s

role in support of these initiatives, this

global event clearly brought out the

message that all - the producer, consumer,

local municipality and a profitable

business model - had to play equal role

in arriving at a sustainable solution. The

speakers from the US and Austria gave

many examples on sustainability and

preservation of the environment.

Some of the global heavyweights in

the manufacturing of plastics converting

machinery were present in full force at

the event and demonstrated the available

new range of high-throughput machines.

These machines not only conserve energy,

but also, provide better tolerance to the

finished product.

Several speakers from the Europe

demonstrated examples of recent

developments in packaging, especially

targeted at the developing market. In all, 27

speakers touched upon various aspects of

this vibrant industry and provided plenty of

insights into the bright future for sustained

growth.

In addition, Lifetime Achievement

Awards were presented to two eminent

industry leaders for their magnificent

contribution to speciality films and flexible

packaging industry. This award went to

Reifenhauser, whose company made the

first extruder way back in 1948. It was in

recognition of the yeoman service rendered

to the flexible packaging industry by his

company. The second award was bestowed

upon Ashok Chaturvedi, Chairman &

Managing Director, Uflex Group, for his

outstanding efforts in making his company

become a global giant in the area of flexible

packaging within a span of 30 years.

Industry dynamics The total packaging market size in

India, pegged at $ 20 billion, has been

growing at over 20 per cent and is likely

to touch $ 60 billion by 2016. According

to Euromonitor, the global retail volume

was close to 4 billion units as of 2011. By

2016, flexible packaging, which represents

almost 50 per cent of this volume, will

witness a growth of 17 per cent. In terms

of units, flexible plastics represents 1.4

billion units out of a total retail volume

of 1.9 billion units.

The global plastics production was

280 million tonne in 2011. North

America leads the usage of flexible

packaging, followed by Asia. China is by

far the largest user of flexible packaging

followed by Japan and India. However,

if one considers per capita consumption

of flexible packaging, India and China

have a long way to go. Present per capita

flexible consumption is $ 1 for India and

$ 2 for China, which are rather small

in comparison to $ 15 for South Korea

and $ 45 for North America. But, the

future seems fairly promising for India.

Given the fast changing lifestyle and

mushrooming retail revolution, the

country stands tall to see sustained

growth in the next few years.

Industry experts were of the opinion

that the coming 3-4 years would witness

double-fold growth of the food-processing

industry, which would consequently lead

to high demand for packaging material.

Increased penetration of organised retail

in India as well as increasing preference

for branded products are further likely to

boost the demand for flexible packaging

solutions. This as a result would lead

to advancements in machines and

technologies for printing and converting

packaging materials for the flexible

packaging industry to meet the rising

requirement.

In conclusion From specialised segments of commodity

polymer, speciality polymer, functional

additives, primary and secondary

processing machinery, lamination

and printing, bag & pouch making,

sustainability to brand managers of

FMCG and food & dairy products, aseptic

packaging and tetra pack as well as end

consumers, all made their presence felt in

this event. Billed as the first time when all

sectors connected to the speciality films

and packaging from resin producers to

end-users came on the same platform, this

conference went beyond a well-packaged

knowledge forum to one complete event

with multiple global and local strategic

perspectives as well as networking points.

It will be only fitting to conclude that the

take-away insights should provide many

more growth avenues in all the sectors

deliberated upon here.

Email: [email protected]

Kamal Nanavaty, President-Strategy Development, Reliance Industries Ltd, presenting Lifetime Achievement Awards to (L) Ulrich Reifenhauser and (R) Ashok Chaturvedi

Audience in rapt attention

Page 76: Modern Packaging & Design - November-December 2012

BOOK REVIEW

76 Modern Packaging & Design November-December 2012

The All New Print Production Handbook is a revised and updated version describing the latest technologies. This is a practical reference guide, which reveals and explains the print production processes right from the conventional and specialist printing & binding techniques to the most recent next-generation digital layout and printing processes. The illustrations are exemplary and the layout of the book is excellent. The book deals with in-depth practical explanation of the key issues, techniques and technologies in print production. A unique explanation at every stage of the production process, from planning to the final product through materials, page design, layout, layout software, negotiating hints and tips, global market issues, binding as well as distribution make the book an asset for those involved in the field of printing. Further, the book is worth its price.

The All New Print Production HandbookEditor : David Bann Price : ` 1,747

This book Package Design is a compilation of various package designs covering a number of products that encompass music, food products, stationery, bendable objects, jewellery, engineering items, cosmetics, toiletries, bakery products and many more. The photographs, drawings and sketches are excellently reproduced. In some cases, there is stage-wise depiction of the development of packages. The graphics on the pack are also well indicated. There is limited written matter in the book, except for the titles of each pack. This is a good book to provide training for packaging development personnel. This can serve as a reference book for any developmental activity. It is felt that the lack of minimum brief write-ups about the different types of packages that are shown could be a negative factor. The price of the book is

indicated ` 1,500 and for this price, it has value for money, however, only if there were some hardcore package designing demonstrated.

Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging, Mumbai

Package DesignEditor : Daab gmbH Price : ` 1,500

Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email: [email protected]

Page 77: Modern Packaging & Design - November-December 2012

PRODUCTS

Modern Packaging & Design November-December 2012 77

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MPD (space) Product Name and send it to 51818eg. MPD Wrapper and send it to 51818

Pick & Place Case packers The RCP Series Pick & Place Case packers are extremely flexible machines

designed to pack variety of products in to case, display boxes or trays. The

RCP is available with various feeding or picking systems at speeds up to

25 cycles / min with 1 to 4 picking heads. Simple & clean design of the

RCP makes it particularly suitable for applications in the food, beverages,

and home care & personal care industries. The machine is equipped with

a touch screen HMI which allows an easy access to all functions including

creation of new packing programs. The main features of RCP Series

includes, Compact structure with mechanical parts mounted overhead,

particularly designed to maximise accessibility & dirt-free ability, Quick

and tool free change over with modular design which allows integration

of various feeding & collation systems for products in rigid packaging

(bottles, trays, jars) or flexible (bags, pouches, doy packs, flow packs)

Clearpack India Pvt. Ltd.

Mumbai – Maharashtra

Tel: 022-6113 4200

Fax: 022-2838 9360

Email: [email protected]

Case ErectorThe Model 330 is a heavy duty

powerhouse of a case erector built

for high continuous production. It is

designed for simple control, top flexibility

& minimal maintenance. Its continuous

motion drive performs case forming and case sealing operations at speeds

of 35 cpm. Using electronics to control the operat ions and document their

performance on the machine, this case erector is also operator friendly with

touch screen controls. It is superbly forgiving to variations in corrugated

boards and inconsistent Case blank quality yet ensures delivery of square

formed cases. Case blank magazine design allows for cases to be picked up

from Top, without any pressure avoiding most common reason for jams in

case erectors. Its features include soft stop, self-lubricating air cylinders, safety

guarding, standard fault detection features and extended blank magazine

Clearpack India Pvt. Ltd.

Mumbai – Maharashtra

Tel: 022-6113 4200, Fax: 022-2838 9360

Email: [email protected]

Page 78: Modern Packaging & Design - November-December 2012

PRODUCTS

78 Modern Packaging & Design November-December 2012

Sleever MachineThe newly developed

next generation “two head

DSVC-450PII sleever

machine” has features

of flexible operation

and completed function.

Moreover, its simplicity

and convenience provides

customer with exactly

suitable applications, not

needing to pay extra money for unneeded functions. This unique design

for two head high-speed sleever provides environmental energy saving

and carbon reduction and can be used for long-term. The machine can

produce different labels for body and cap sleeve applications in the same

production line to help customer to decrease conveyor cost, and save

costs of one tunnel’s steam consumption, which means decreasing line

operation cost and equipment space allocation, as well as increasing

production efficiency.

Dase-Sing Packaging Technology Co Ltd

Taiwan

Tel: +886-3-5686478

Fax: +886-3-5686375

Email: [email protected]

Website: www.dasesing.com

Automatic wrapperThe model WM-4000-B

automatic wrapper is

good for packing house.

It has a 10.4' colour

LCD touch panel,

automatic film changing,

detachable and washable

in-feed table and lifts.

This automatic wrapper

also includes automatic

tray identification

and centering, f ree-

arm labeling and has

the capacity of 35 packs/min. The CCD camera automatically

identifies the tray as soon as it is placed on the in-feed table.

Wrapping conditions and tare weight are set automatically and

any fluctuation in commodity tray placement is corrected by the

centring conveyor.

Ishida India Pvt Ltd

Gurgaon - Haryana

Tel: 0124-3854392

Mob: 09971449821

Email: [email protected]

Website: www.ishidaindia.co.in

Page 79: Modern Packaging & Design - November-December 2012

``

``

` 1200/- ` 450/-` 600/-` 1800/-

Page 80: Modern Packaging & Design - November-December 2012

Subscription Department, Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

` 1200/- ` 450/-

Page 81: Modern Packaging & Design - November-December 2012

PRODUCTS

Modern Packaging & Design November-December 2012 81

Blow moulding machine The complete XBLOW X07 series with

platen widths of 350-700 mm is offered.

The new single- and double-station

machine is available with all-electric

(EBLOW) and hydraulic (HYBLOW)

drives. No modifications are required

to use existing Bekum customer blow moulds on these machines.

Continuity of the machine operation, apart from certain extended

capabilities is considered. The machine platens are designed for good

accessibility and ease of maintenance.

Bekum Maschinenfabriken GmbH

Berlin - Germany

Tel: +49-30-74900, Email: [email protected]

Website: www.bekum.de

Vacuum packaging machineThe mini counter-top vacuum packaging

machine has standard features such as high-

quality see-through lid and all stainless

steel body. This machine size overview is

chamber 325 x 300 x 80 mm. seal beam 300

x 3 x 1 mm, and overall size of 670 x 385 x

370 mm, hot air chamber size at 325 x 300

x 80 mm, seal bar of length 300 and width

3 mm; number of seal bars and chambers: one, power grid voltage:

single-phase 220 V, pressure: 2-5 mbar, pump speed: 4 m3/hr, vacuum

pump power 0.4 hp single phase, etc.

Saurabh Engineers

Ahmedabad - Gujarat

Tel: 079-22911288, Mob: 09824040137

Email: [email protected]

Website: www.indvacindia.com

Induction cap sealerWater-cooled Fluxosealer AFX3000 is a

heavy-duty induction cap sealer for high-

speed sealing and special applications.

Bottles with neck diameters ranging

from 10-150 mm can be sealed with ease.

Standard features include no foil detection

system, which consists of sensors to detect

induction seal inside the cap, easy line

relocation and plug & play system. The enclosure is made of MS

powder coated/SS304.

Arshad Electronics Pvt Ltd

Mumbai - Maharashtra, Tel: 022-24451709

Email: [email protected]

Website: www.arshadelectronics.in

Page 82: Modern Packaging & Design - November-December 2012

PRODUCTS

82 Modern Packaging & Design November-December 2012

Thermoform-fill-seal machineThe Veripack Rollstock thermoform-

fill-seal machine is designed keeping

the end customer in mind. This

machines is well ahead in terms of

flexibility, robust construction and

high-end electronics. All models can

handle flexi and rigid packaging films and carry out special skin-type

pack formats; also, changeover from one format to another is simple

and fast.

Veripack Solutions India Pvt Ltd

Mumbai - Maharashtra

Tel: 022-66971133, Mob: 9967752336

Email: [email protected]

Website: www.veripackindia.com

Co-extrusion blow moulding machinesCo-extrusion blow

moulding machines

have co-extrusion die

heads to combine up to

six different materials,

incorporating high-

efficient melting screws,

linear function for swift

& steady production.

The die-head ensures quality-melted material of non-scorch. Blow

pin units and deflashing units have innovative designs for perfect

neck and bottom deflashing.

Full Shine Plastic Machinery Co Ltd

Tainan County - Taiwan

Tel: +886-4-22765071, Email: [email protected]

Website: www.full-shine.com

Labeling machine The automatic BOPP Labeling machine

has fully automatic linear operation

for 200-2,000 ml bottles. Maximum

production speed of 60/90/120/200

bottles/minute. The machine is

built fully in stainless steel. Height

adjustments can be made to suit various

bottle sizes. It requires no cleaning of the nozzle or glue unit, before

production (less maintenance & saves time) and is fitted with PLC.

Hilda Automation

Navi Mumbai - Maharashtra

Tel: 022-2764 1585

Mob: 9821334822

Email: [email protected]

Website: www.hildaautomation.com

Page 83: Modern Packaging & Design - November-December 2012

PRODUCTS

Modern Packaging & Design November-December 2012 83

Pharma print cartridges & felt pads/rollersProcess Instrumentation & Controls

offers pharma print cartridges & felt

pads/rollers. These are made for blister

packaging machine, FFS machine

and coding machine. The absorbing

material used is poly porous in various

microns varying from 1 to 25 micron,

depending upon the requirement of

customer. The absorbing capacity of

these cartridges is quite high and the cartridges are hard, so that

the impression is good as there is cotton cloth knitted sleeves

(covering), which is used to avoid direct contact of stereo with

roller. The cartridges are made in various ID, OD and length

depending on customer’s requirement. The maximum OD can be

85 mm and length up to 300 mm. Inner diameter of the bore can

be adjusted as per the specific coding/marking requirement. These

inking rollers are used extensively in coding and batch printing

machines for marking/stamping of 'batch no', 'mfg date', 'exp date',

'retail price', etc.

Process Instrumentation & Controls

Vadodara - Gujarat

Tel: 0265-235 7228

Fax: 0265-235 5429

Email: [email protected]

Page 84: Modern Packaging & Design - November-December 2012

PRODUCTS

84 Modern Packaging & Design November-December 2012

Photoelectric gap sensor Lubi Electronics

offers ‘Sunx’ RT-610

series photoelectric

gap sensor. It is ideal

for gap sensing, mark

sensing and address

reading. In this sensor,

the beam axis alignment

is not required, as

the emitter and

receiver are integrated in a single body. It has

a sensing range of 10 mm, 20 mm and 50 mm.

The models with a sensing range of 10 mm and 20 mm are

available in red LED type and green LED type for mark

sensing. This sensor provides high reliability, as the housing

material is made of die-cast aluminium. It can be used

effectively in typical applications such as packaging, pharma

and machine tools industry.

Lubi Electronics

Ahmedabad - Gujarat

Tel: 079-2220 5471

Fax: 079-2220 0660

Mob: 093274 97006

Email: [email protected]

Temperature controllerProcon Technologies offers

PXR series temperature

controller from Fuji Electric.

This 1/16 DIN temperature

controller comes with a LED

display that is 1.6 times larger

than other previous models

with dust-proof front display

and operational section that

is waterproof and conforms

to NEMA-4X (IP66). It is

available in 24 x 48 mm, 48 x 48 mm, 48 x 96 mm and 96 x 96

mm sizes. Fuzzy control is a standard feature suppressing overshoot

without lengthy start-up time and improving the response to external

disturbances by quickly reverting to set points. It is provided with

16-segment ramp/soak & menu driven auto/manual mode of operation.

By using the digital input option, the operator can change between two

set points using a remote, start/stop the control action, start/reset the

ramp/soak, start/stop the auto tuning, cancel the alarm latch or start

the incorporated timer.

Procon Technologies Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-2749 2566, Fax: 079-2743 2871

Email: [email protected]

Page 85: Modern Packaging & Design - November-December 2012

PRODUCTS

Modern Packaging & Design November-December 2012 85

Digital paper moisture meterCole-Parmer India offers the ‘Delmhorst

P-2000’ digital paper moisture meter.

This electrical resistance-type moisture

meter comes with three separate scales:

paper, baled scrap paper and reference.

The moisture scale range for paper is

4.3 to 18 per cent, for baled paper the

range is 5 to 40 per cent, and for the

reference scale it is 0 to 100 per cent. The

meter measures through built-in pins and

optional pin electrodes. The contact pins

mounted on top of the meter provide 0.8 cm (5/16’’) penetration for

testing paper tubes or corrugated stock. The meter also features an

audible out-of-range alarm, internal calibration check, 100 data point

memory, and average/maximum readings. This meter is provided with

a 9V battery and hard plastic carry case. Optional and replacement

electrodes & accessories are also available. The paper moisture meter

is ideal for testing paper materials such as paperboard, corrugated

stock and paper tubes. It finds applications in the print & paper,

packaging, food & beverage and manufacturing industries.

Cole-Parmer India

Mumbai - Maharashtra

Tel: 022-6716 2222

Fax: 022-6716 2211

Email: [email protected]

Aluminium profile sectionKirpekar Engineering offers a

variety of aluminium profile

sections along with all the

connecting accessories a

designer requires. These

sections and profiles allow the

designer various options and

possibilities of frames to be

manufactured for industrial applications like Fifo storage racks,

display boards, enclosures, machine guards & fencing, robotic &

automation systems, conveyors, work-test & assembly line benches

and tables, assembly in packaging machines and many more.

These specially extruded aluminium profiles are designed and

manufactured with very close tolerances and maximum strengths,

anodised to a depth of 15 micron ensuring the structures are

accurate and resistant to corrosion. These have a ling life and

can be used for any application. The standard sizes available are

30 x 30, 40 x 40, 40 x 80, 80 x 80 and 80 x 160.

Kirpekar Engineering Pvt Ltd

Pune - Maharashtra

Tel: 020-6674 1600

Fax: 020-6674 1601

Email: [email protected]

Plastic packaging tubeEtain is a fully recyclable plastic

packaging tube made from a

combination of virgin and recycled

plastic materials. This tube contains

up to 40 per cent PCR HDPE plastic

material. The plastic packaging tube

is typically used by FMCG companies

for packaging various types of hair

care, skin care, pharmaceutical and

food products, besides cosmetics.

This is made from recycled plastic

material and is fully recyclable for

the same recycling stream. Etain is

highly customisable and the amount

of PCR can be varied depending

on customer requirements and the

nature of the product that is contained

within the package.

Essel Propack

Mumbai - Maharashtra

Tel: 022-24819000, Mob: 09769410851

Email: [email protected]

Website: www.esselpropack.com

Fibreglass adhesive tapes

The Unito PTFE/Teflon-coated fibreglass adhesive tapes have

advantages such as non-stick, self-lubricating, friction-free, non-

toxic, non-flammable, non-wettable, non-brittle and resistance

to atmospheric condition. Silicone pressure-sensitive adhesives

used for making these tapes withstand wider temperature range of

–200°C to +300°C.

The adhesive tapes ensure permanent heat-sealing, thus making

sure that heat-sealed packet is pilfer-proof. These tapes give excellent

performance for expected life on any heat-sealer. The tapes are

available in width from 6 mm to 1,000 mm.

Urja Products Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22872277, Mob: 09825688244

Email: [email protected]

Website: www.urjafabrics.com

Page 86: Modern Packaging & Design - November-December 2012

PRODUCTS

86 Modern Packaging & Design November-December 2012

The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of

Business Insights •Technologies•Opportunities

Tube filling and closing machinesTube diameter can be up to

45 mm and tube length up

to 200 mm. Standard features

include automatic tube infeed,

automatic tube orientation,

tail-free filling system, smooth

operation by using Ferguson

drive, automatic coding on the

tubes, machine cladded with SS

304, inbuilt centralised lubrication, no tube-no fill device and variable

frequency drive.

Wimco Ltd

Dist Thane - Maharashtra

Tel: 0251-2682281

Email: [email protected]

Website: www.wimcoengineering.com

Flexible packaging materials

A wide range of flexible packaging materials and applications to

a variety of industries and markets is offered, which increase the

shelf-life and barrier properties. This includes food packaging (dry

foods, frozen foods, liquids & viscous, snack foods, nutritional

& health foods, pet foods, and other agricultural products) and

speciality consumer & FMCG (tea & coffee, confectionary & candy,

pharmaceuticals, engineering products & garments).

Shako Flexipack Pvt Ltd

Mumbai - Maharashtra

Tel: 022-40638002

Email: [email protected]

Website: www.shakoflex.net

Labelling and sticker machineThe model LBL-100 FB automatic

labelling and sticker machine is

user-friendly, vertical linear sticker

labelling machine, suitable for applying

front and back labels on flat/oval/

square shape containers with output

of 100 labels per minute depending

on products and label size. Product

alignment system is synchronised with top holding belt mechanism,

with necessary changes in respect to product samples. It meets the

needs of major users of modern packaging lines, which requires high

efficiency, speed, accuracy and durability. All adjustments are user-

friendly and require minimal tools and change parts.

Laxmi Pharma Equipment

Ahmedabad - Gujarat

Tel: 079-25831600, Mob: 09426406754

Email: [email protected]

Website: www.laxmipharmaequipments.com

Pouch making machines A combination of centre

seal and three-side seal

pouch-making machine to

make centre seal, centre

seal with side gusset, two/

three-side seal pouches,

agarbatti pouches with perforation, off centre, centre seal and pouches

with side flap insertion is offered. This multi-function pouch making

machine is used for making stand up pouches, zipper pouches and all

the above-mentioned pouches. The machine converts laminated film

to empty pouches and is suitable for companies having their own

lamination and printing facilities.

Primo Pack Machines Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22841684

Email: [email protected]

Website: www.primopack.com

Cap sealing machineIn model SCVM-4 cap sealing machine,

the bunged vials are fed by a turntable

or a conveyor to the in-feed slotted

wheel. The sealing turret

consists of eight sealing heads, which

are identical. The output is 300 vials per

minute, the processing is in the range of

2-100 ml and main drive is 1.5 hp. The

cap sealing machine finds application in

pharmaceutical and packaging industries.

Snowbell Machines Pvt Ltd

Dist Thane - Maharashtra

Tel: 0250-6456130

Email: [email protected]

Website: www.snowbellmachines.com

Page 87: Modern Packaging & Design - November-December 2012

LIST OF PRODUCTS

Modern Packaging & Design November-December 2012 87

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MPD (space) Product Name and send it to 51818eg. MPD Wrapper and send it to 51818

Adhesives & sealant ...................................................85

Air cooled sealer ............................................................... 77

Aluminium profile section ............................................... 85

Auto sealer series .............................................................. 84

Automatic wrapper ........................................................... 78

Bearing ......................................................................30

Blister packaging machine ............................................... 83

Blow moulding machine .................................................. 81

Bottle testing equipment .................................................. 81

Bottle uncrambler ............................................................... 3

Cable carrier ..............................................................30

Cable connector ............................................................... 30

Cap sealing machine ........................................................ 86

Capping machine ............................................................... 3

Case Erector ..................................................................... 77

Chain ................................................................................ 30

Co-extrusion blow moulding machine............................. 82

Cold-aseptic filling ........................................................... 63

Compact pneumatic cylinder ......................... 9, 15, booklet

Connector ......................................................................... 30

Contrast/colour scanner ..................................................... 5

Conveyers belts ................................................................. 23

Conveyor systems ............................................................. 82

Conveyor technology........................................................ 63

Coolent pipe ....................................................................... 4

Counter & power supply ................................................ bic

Cylindrical sensors ............................................................. 5

Digital paper moisture meter ......................................85

Digital temperature controller .......................................... 83

Digital torque tester ......................................................... 83

Double sheet monitoring ................................................... 5

Drives ............................................................................... 83

Dual channel with modbus .............................................. 83

Dynamic controller .......................................................... 83

Eco wrap bagging machine .........................................21

Electric actuator & gripper ............................ 9, 15, booklet

Encoder ........................................................................... bic

Exhibition - engineering expo ......................................... 40

Extra heavy duty bagging machines ................................ 21

Fastback revolution seasoning system .........................82

Fibre optic amplifier ........................................................... 5

Fibreglass adhesive tape ................................................... 85

Filing & packaging machine ............................................ 53

Filing machines ............................................................ 3, 83

Fill and seal machines ...................................................... 78

Filling and closing technology ......................................... 63

Flexible packaging material .............................................. 78

Flexible packaging materials ............................................ 86

Flow wrapping machine ..................................................... 3

Forked photoelectric sensors .............................................. 5

Guided compact pneumatic cylinder .......... 9, 15, booklet

Hand type impulse sealer ...........................................84

Hdpe caps and container ................................................. fic

High capacity bag palletizer............................................. 27

Horizntal flow wrap machine .......................................... 21

Horizontal ffs machine ...................................................... 3

Horizontal flow wrapping machine ................................. 83

Induction cap sealer ...................................................81

Induction sealing .............................................................. 77

Inductive switch ................................................................. 5

Inducto meter ................................................................... 83

Industrial adhesive ............................................................ 85

Industrial control & sensing device ................................ bic

Industrial resin ................................................................. 85

Ink adhesion ..................................................................... 77

Inspection and monitoring technology ............................ 63

Instrumentation. Power supplies ...................................... 47

Label adhesion ...........................................................77

Labeling machine ..............................................3, 78, bc, 82

Labelling and dressing technology................................... 63

Labelling and sticker machine ......................................... 86

Lamination machine ........................................................ 83

Level controller ............................................................... bic

Lighting automation ........................................................ 47

Long bar sealer ................................................................. 84

Lonizer ........................................................... 9, 15, booklet

Manufacturing and supplying of pet container ............fic

Material testing instrument ............................................. 81

Measuring & monitoring relay ...................................... bic

Measuring sensor ............................................................... 5

Media and entertainment company ................................. 10

Metallocene polyethylene ................................................... 6

Mini sensors ....................................................................... 5

Nitrogen extrusion sealer ...........................................84

Non nozzle type vacuum sealer........................................ 84

Nozzle type vacuum sealer ............................................... 84

Overwraping machine ................................................. 3

P U tube ..................................................................... 4

PVC Flexible braided hose ................................................ 4

Packaging solution ........................................................... 67

Packing and palletising technology .................................. 63

Palletizing robot ............................................................... 27

Pet bottle testing equipment ............................................ 81

Pharma print cartridges & felt pads/rollers ..................... 83

Photo electric sensor ....................................................... bic

Photoelectric gap sensor................................................... 84

Pick & Place Case packer ................................................ 77

Plastic film & sheet.......................................................... 78

Plastic masterbatches ....................................................... 29

Plastic packaging tube ...................................................... 85

Plc .................................................................................... 83

Pneumatic bagging machine ............................................ 21

Polyethylene ....................................................................... 6

Pouch making machine .................................................... 86

PP cap .............................................................................. fic

PP container ..................................................................... fic

Pressure guage .................................................................... 4

Process control ................................................................. 47

Product handling equipment............................................ 82

Products exporting ........................................................... fic

Profile controller ............................................................... 83

Proximity sensor .............................................................. bic

Push fitting ......................................................................... 4

Refrigrated compressed air dryer ............... 9, 15, booklet

Relay ................................................................................. 47

Rinsers and pasteurisers ................................................... 63

Rotary filling & sealing machine ..................................... 83

Sachet pacer ...............................................................21

Safety light curtain .......................................................... bic

Safety relays ........................................................................ 8

Safety senor ........................................................................ 8

Safety system ...................................................................... 8

Sealer ................................................................................ 77

Semi automatic filling system .......................................... 21

Sensor technology ............................................................ 17

Shrink film ................................................................. 78, bc

Shrink film packaging machine ....................................... 27

Shrink sleeve applicatior .................................................... 3

Shrink warp sealer series .................................................. 84

Shrink wrapper ........................................................... 78, bc

Sleever Machine ............................................................... 78

Solenoid valve .................................................................... 4

Stretch blow-moulding technology .................................. 63

Stretch film packaging machine ....................................... 27

Stretch wrapping machine ............................................... 27

Supply monitoring device ................................................ 47

Surface treatment ............................................................. 77

Switching relay ................................................................ bic

Temperature controller .................................. 83, bic, 84

Testing instrument ........................................................... 81

Thermoform-fill-seal machine ......................................... 82

Thermoforming machine ................................................... 3

Thunder continuous motion bagging machines .............. 21

Timer .............................................................................. bic

Tray sealing machine .......................................................... 3

Tube filling and closing machines ................................... 86

Tubular bag form ............................................................. 78

Ultrasonic sensor ........................................................ 5

Universal controller .......................................................... 83

Vacuum packaging machine .......................................81

Vertical ffs machine ............................................................ 3

Vision sensor ................................................................... bic

Washers .....................................................................63

Product Pg No Product Pg No Product Pg No

Page 88: Modern Packaging & Design - November-December 2012

LIST OF ADVERTISERS

88 Modern Packaging & Design November-December 2012

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

Our consistent advertisers

Benison & Co. Ltd. .......................................78

T: +886-3-322-5531

E: [email protected]

W: www.benison.com.tw

Beumer Group Gmbh & Co. KG ...................27

T: +49-2521-240

E: [email protected]

W: www.beumer.com

Clearpack India Pvt Ltd ..................................3

T: +91-22-42532222

E: [email protected]

W: www.clearpack.com

Enercon Asia Pacific Systems Pvt Ltd ............77

T: +91-09600344430

E: [email protected]

W: www.enerconaciapacific.com

Engineering Expo ..........................................40

T: +91-09819552270

E: [email protected]

W: www.engg-expo.com

Exxonmobil Chemical .....................................6

T: +86-21-2417-3999

W: www.exxonmobilchemical.com

General Industrial Controls Pvt Ltd ..............47

T: +91-09923756507

E: [email protected]

W: www.gicindia.com

Heat And Control .........................................82

T: +91-44-42103950

E: [email protected]

W: www.heatandcontrol.com

Himalayan Packaging Industries P Ltd ....... FIC

T: +91-120-4269355

E: [email protected]

W: www.himalayangroup.co.in

Igus India Pvt Ltd .........................................30

T: +91-80-39127800

E: [email protected]

W: www.igus.in

KHS Machinery Pvt. Ltd ...............................53

T: +91-79-2644-0331

E: [email protected]

W: www.khs.com/india

Krones AG ....................................................63

T: +49-9401-700

E: [email protected]

W: www.krones.com

Kuebler Automation Pvt Ltd .........................17

T: +91-20-22953819

E: [email protected]

W: www.kuebler

Leuze Electronics ............................................5

T: +91-80-40854444

E: [email protected]

W: www.leuze.in

Mifa Systems .................................................83

T: +91-79-26870825

E: [email protected]

W: www.mifasystems.com

Network 18 Media & Investments Ltd ...........10

W: www.network18online.com

Nichrome India Ltd .......................................67

T: +91-20-6601101

E: [email protected]

W: www.nichrome.com

Omron Automation Pvt. Ltd. .....................BIC

T: +91-22-42288400

E: [email protected]

W: www.omron-ap.com

Pidilite Industries Ltd ..................................85

T: +91-22-28357000

E: [email protected]

W: www.pidilite.com

Pilz India Pvt Ltd ............................................8

T: +91-20-24213994

E: [email protected]

W: www.pilz.in

Prayag Polytech Pvt Ltd ................................29

T: +91-11-47262000

E: [email protected]

W: www.prayagmb.com

Presto Stantest Pvt Ltd ..................................81

T: +91-129-4085000

E: [email protected]

W: www.prestogroup.com

Progressive Engineers ....................................83

T: +91-22-27838611

E: [email protected]

W: www.progressivengineers.net

Reynders Label

Printing India Pvt Ltd .................. 9, 15, booklet

T: +91-149-3305400

E: [email protected]

W: www.reynders.com

Shanghai Dase-Sing Packaging

Technology Co., Ltd .................................... BC

T: +86-21-3365-8333

E: [email protected]

W: www.dasesing.com

Shende Sales Corporation..............................84

T: +91-20-24488005

E: [email protected]

W: www.shendesales.com

Ultraplast Chainbelts Pvt. Ltd .......................23

T: +91-129-4113187

E: [email protected]

W: www.ultraplastindia.com

Universal Corporation .....................................4

T: +91-22-23436320

E: [email protected]

W: www.samson-grp.com

Wraptech Machines Pvt Ltd ..........................21

T: +91-22-27614316

E: [email protected]

W: www.wraptechmachines.com

Wu Hsing Electronics Co. Ltd. ......................84

T: +886-4-2271-1498

E: [email protected]

W: www.wuhsing.com

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

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Page 89: Modern Packaging & Design - November-December 2012
Page 90: Modern Packaging & Design - November-December 2012