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Modern Packaging & Design - January-February 2013

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‘MODERN PACKAGING & DESIGN’, India’s premier bi-monthly magazine for the packaging and allied industries is a popular source of business information for this fraternity. It provides a comprehensive and updated insight into the world of packaging & design by means of in-depth editorial content. Moreover, acting as an interface between the users and suppliers communities, this magazine brings forth the latest trends and technologies in the Indian and international arena.

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EDITORIAL

Editorial Advisory BoardP V Narayanan

Member of Board APEDA (Ministry of Commerce)

M K BanerjeeDirector-Creativity & Innovations (Global)

Essel Propack Ltd

R KrishnamurthyDirector-Marketing & Operations

Orient Press Ltd

S DasManaging Director

Nordson India Pvt Ltd

Manas R [email protected]

t is that time of the year when almost everyone starts thinking about new beginnings, notwithstanding what most analysts predict after their fair share of crystal ball gazing. The fact that you are reading this nullifies all the doomsday prophesies that sounded the

death knell for the world with the end of the Mayan calendar. Although we are over it now, the troubles – especially the macro-economic ones – of our globally inter-connected world seem far from over! With the European Union still sputtering to accelerate and the near- to mid-term economic forecasts for the Organisation for Economic Co-operation and Development (OECD) countries lacking the desired lustre, the emerging economies are most likely to continue their glorious growth march, albeit a bit slower, in the foreseeable future.

The key points to be noted here are an increasingly inter-dependent world and the growing competition among several geographies to earn their share under the sun. Against this background, accompanied by country-specific competitive advantages as well as significant shifts in the application of technology and the need for more tailor-made products & services, the packaging and allied industry is certainly not going to be the same this year.

Without focussing too much on the drag factors, it is imperative to leverage the growth drivers, and thereby chart an optimum course for the packaging and allied ecosystem of India and the economy at large. Of course, the right set of policies will further help leverage the emerging opportunities and thus enable India Inc to stay ahead in the race. According to the report ‘India’s New Opportunity – 2020’ prepared by a high level strategic group, the nation needs to accelerate its economic growth beyond the rates of 5-6 per cent per annum in order to be counted as a major economic powerhouse by the end of this century’s first quarter.

While the importance of India’s demographic dividend cannot be overemphasised, it is high time to specifically focus on nurturing and offering the right skillsets required for an ever evolving industry. To achieve this as well as an inclusive growth across several strata of India, the time has come for a transformational change. This calls for a shift from a mere compliance mindset to a commitment-driven focus on accomplishing goals and transforming ideas into actions with agility. Besides, superior efforts in improving the efficiency of organisations, building scale organically and inorganically and harnessing global expertise to improve operating margins will further aid in this direction.

On this note, here’s wishing all our stakeholders an eventful and enriching 2013!

ITime to transform!

Modern Packaging & Design January-February 2013 7

Modern Packaging & Design January-February 2013 9

CONTENTS

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Special Focus: Cosmetics PackagingInsight & Outlook: New Packaging Materials

12 Newsmakers of 2012

Automation Trends

60 Robotics for FSS machines: Ensuring precision and reducing wastage

Energy Management

62 Metal packaging: Saving energy through recycling

Policies & Regulations

64 Thin-walled packaging: Reinforcing food safety guidelines in India

Strategy

66 Packaging industry: Inclining towards f lexible packaging

Tips & Tricks

68 Tamper-proof packaging: Methods to ensure safety of pharmaceuticals

Event Report

73 Labelexpo India 2012: Setting standards for

path-breaking labelling solutions

74 International PackTech India 2012: Decoding tomorrow’s trends

75 PackPlus 2012: Rewriting success through innovations

Report

76 Italian ideas in packaging: A platform for business exchange

REGUL AR SECTIONSEditorial ................................. 7

News, Views & Analysis ...... 16

Technology & Innovation .... 20

Design Innovation ................ 22

Technology Transfer ............. 25

Projects ................................. 69

31

Tenders ................................. 70

Event List............................. 71

Book Review ........................ 78

List of Products.................... 89

List of Advertisers ................ 90

Beverage packaging ...............32

Lightweight

beverage packaging ................34

Interface:

Vimal Kedia .................36

Suresh Singhal ..............38

Roundtable ............................39

43FSS machines ............................................. 44

Automation in FSS machines ..................... 46

Interface:

Eike-Sebastian Hagen ................... 48

Debasish Das ................................. 50

Packaging education in India ................. 52

Packaging design for modern trade ....... 54

Product inspection system ...................... 56

Packaging colours and designs ............... 58

In Conversation With 26 Karl Vandenbussche, Director,

Reynders Label Printing India Pvt Ltd

Facility Visit 40 Essen Speciality Films Pvt Ltd:

Special solutions for food packaging

Insight & OutlookFilling, Sealing & Strapping

Special FocusBeverage Packaging

Highlights of Next Edition

Cover illustration and design: Chaitanya Dinesh Surpur and Sharad Bharekar

Details on pages 71 and 79

62 64

FOUNDER & EDITOR, NETWORK 18Raghav Bahl

PRESIDENT & EDITORIAL DIRECTOR, TV 18Senthil Chengalvarayan

SENIOR EDITORManas R Bastia

EDITORIAL TEAMSweta M Nair, Avinash Pandey

Anwesh Koley (Delhi), Avani Jain (Ahmedabad)

ASSISTANT ART DIRECTORVaruna Naik

DESIGNSharad Bharekar

CHIEF PHOTOGRAPHERMexy Xavier

PHOTOGRAPHYNeha Mithbawkar, Joshua Navalkar

BUSINESS CONTROLLERSLovey Fernandes, Akshata Rane, Surekha Karmarkar, Deepak Bhatia,

Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant

PRINTINGEXECUTIVE VICE PRESIDENT

Ananth R Iyer

ASSISTANT GENERAL MANAGER - PPCShekhar Khot

PRODUCTION TEAMSurekha Karmarkar, Ravikumar Potdar

Ravi Salian, Sanjay Shelar

OVERSEAS CONTACTRingier Trade Media Ltd CHINA

1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855

(Craig Shibinsky) Email: [email protected]

Ringier Trade Media Ltd HONG KONG9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong

Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919 (Octavia Au-Yeung) Email: [email protected]

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Ringier Trade Media Ltd GERMANY, AUSTRIA, SWITZERLANDTel: +41-44 734 0472, Fax: +41 44 734 0680

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Tel: (305) 448-6875, Fax: (305) 448-9942

Business Insights •Technologies•Opportunities

Modern Packaging & Design January-February 2013 11

Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18.Senior Editor: Manas R BastiaPrinted at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 27106. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever.

GROUP CEO, NETWORK 18B Sai Kumar

CEO-NETWORK 18 PUBLISHINGSandeep Khosla

EVP-HUMAN RESOURCESSanjeev Kumar Singh

ASSOCIATE VICE PRESIDENTSudhanva Jategaonkar

ADVERTISING SALESShashin Bhagat (Ahmedabad)[email protected] B (Bengaluru)[email protected] Hara Subramaniam (Chennai)[email protected] S (Coimbatore)[email protected] Agarwal (Delhi)[email protected] Dsouza (Hyderabad)[email protected] Gokhale (Indore)[email protected] Arora (Jaipur)[email protected] Ghoshal (Kolkata)[email protected] Dhingra (Ludhiana)[email protected] Dsouza (Mumbai)[email protected] Dass (Pune)[email protected] Modha (Rajkot)[email protected] Pathak (Vadodara)[email protected]

MARKETING TEAMGanesh Mahale, Akshaya Jadhav

NEWSSTAND AND SUBSCRIPTIONSDISTRIBUTION HEADSunil NairDEPUTY GENERAL MANAGERManoj PalsaySENIOR MANAGER - SUBSCRIPTIONSSheetal KotawdekarCO-ORDINATORSRahul Mankar, Anant Shirke, Sarita Quadros, Chaitali Parkar, Kamlesh Mathkar, Vaibhav Ghavale

SERVICESSUBSCRIPTION SERVICES For subscription queries, write [email protected] or call +91 22 30034631-34 or toll free 1800 200 1021PERMISSIONS For subscription to copy or reuse material from Modern Packaging & DesignWrite to [email protected]• Monthly Issue Price: ` 100 • Annual Subscription: ` 450

12 Modern Packaging & Design January-February 2013

NEWSMAKERS OF 2012

Accolade

Acquisition

Nichrome bags IPMMI design development award

(May-Jun) Nichrome, a pioneer in form-fill-seal machines in India, won the Machinery Design, Development and Innovation Award 2012. The award was conferred by Institute of Packaging Machinery Manufacturers of India. Nichrome received this award for the development of its high-speed oil packing machine – Filpack SMD.

Borouge awarded for innovative sustainable solutions ( Jul-Aug) RG468MO, a Polypropylene (PP) random copolymer produced by Borouge, bagged the Green Material Award for Innovation Application at the 2012 China Plastics Industry Awards ceremony. The benefit of Borealis Nucleation Technology is improved mechanical performance that boosts productivity cycle time by 20 per cent due to better crystallisation of PP.

Acquisition boosts Amcor’s Indian presence (May-Jun) Amcor, the Australian packaging manufacturer, has acquired the Indian flexible packaging business Uniglobe Packaging for € 15.7 million. The deal expands Amcor’s foothold in India, where it already has production facilities in Haridwar, Chakan and Pune. With annual sales at € 15.8 million, Uniglobe caters to customers in the food, personal care and healthcare markets.

Positive Packaging buys SGRE Labels (Nov-Dec) Positive Packaging Industries Ltd has acquired SGRE Labels Pvt Ltd, a company that offers complete labelling solutions to Manufacturing, IT, FMCG, Pharma, Apparels, Retail and Electronics & Telecom sectors. The acquisition will help Positive Packaging to provide overall solutions to its clients from packaging to labelling.

Shirplass and STM Polythene join hands

( Jan-Feb) Polythene envelope and packaging

specialist STM Polythene has expanded after

merging with rival Shirlplass and buying online

specialist KT Supplies. Norwich-based STM,

which trades as Sefton TransMail, completed the

merger with the Northampton-based Shirlplass.

Manjushree Technopack bags ‘Best Supplier Performance Gold Award’ (May-Jun) Manjushree Technopack Ltd, the Bengaluru-based packaging major, was awarded the ‘Best Supplier Performance Gold Award’ by Hindustan Coca Cola Beverages Ltd (HCCB). The packaging leader has been conferred the award for the second time in a row. HCCB presented this award to the company at the recently conducted ‘Strategic Supplier Summit’, New Delhi.

Tata Elxsi and Ocean Herbal win ‘India Star Award’ (Nov-Dec) Tata Elxsi and Ocean Herbal, an Ayurvedic brand, have been honoured with the ‘India Star Award’ for excellence in packaging design. The bottle design addressed key challenges of brand visibility, shelf throw, stacking and usage, especially amongst elderly people. Ocean Herbal, being a new entrant, entrusted Tata Elxsi with developing the brand identity and packaging design.

Bosch Packaging Technology acquires Ampack Ammann

(Nov-Dec) Bosch Packaging Technology has closed its acquisition of Ampack Ammann, which will remain an independent unit but will operate as a Bosch subsidiary. Its business activities have been assigned to Bosch Packaging Technology’s Liquid Food business unit, but its products will continue to be marketed under the name of Ampack Ammann.

MeadWestvaco Corporation expands presence in India

(Nov-Dec) MeadWestvaco Corporation (MWV) reported the signing of a definitive agreement to acquire Ruby Macons Ltd from Alibhai Nathani and family. Post acquisition, the assets will remain in full operation and become part of MWV’s industrial packaging and global manufacturing platform. The Ruby Macons management team will remain in place.

H B Fuller and Graco enter strategic partnership ( Jan-Feb) H B Fuller has partnered with Graco Inc in an attempt to provide specialised fluid handling equipment that will pump, process and dispense innovative Liquamelt adhesive. The adhesive and equipment system has been tested extensively with customers. With several advantages to packaging, the Liquamelt system is an alternative for conventional hot and cold adhesive systems.

Collaboration

Modern Packaging & Design January-February 2013 13

NEWSMAKERS OF 2012

Heidelberg and Landa enter global strategic partnership ( Jul-Aug) Heidelberger Druckmaschinen AG (Heidelberg), Germany, and Landa Corporation of Rehovot, Israel, have entered a global strategic partnership to expand digital offerings for mainstream printing. Heidelberg intends to develop, manufacture, sell and service new-generation digital printing presses based on Landa Nanographic Printing™ technology.

Coke invests heavily in development of plant-based plastics ( Jan-Feb) Coca Cola Co has invested in three bio-based companies in an effort to accelerate the development of a PlantBottle made entirely from plants. The three companies include Virent Inc, Gevo Inc and Avantium Research and Technology. With this investment, the company aims to advance the technology to make purified terephthalic acid from non-petroleum sources.

Petainer’s ‘greenest ever’ refillable bottle (Mar-Apr) Plastics packaging technology specialist Petainer has developed a polyethylene terephthalate refillable bottle to sustain what is already one of the most environment-friendly beverage packaging. The bottles are eco-friendly as they use up to 90 per cent less virgin material per filling. They are economical as environmental benefits translate into lower costs.

Multi-layer plastics for longer shelf-life of milk (May-Jun) Manjushree Technopack Ltd is working with Gowardhan, a private dairy founded by Parag Milk Foods, to bring in the multilayer technology in an effort to extend product shelf-life for packaging fresh milk. Parag Milk Foods, the Pune-based company will launch milk in multi-layered polyethylene terephthalate bottles across 40 major cities in India.

Plastiblends adds appeal to colour masterbatches ( Jul-Aug) Plastiblends India Ltd has made significant strides in colour masterbatches for the packaging industry. The new colour masterbatches have an iridescent effect, which is an important innovation for packaging manufacturers. The use of colour masterbatches with the iridescent effect will be able to create more visually appealing products at almost no extra cost.

Creed Engineers signs strategic tie-up with Lombardi (Sep-Oct) Solutions provider for printing and packaging industry, Creed Engineers has launched its range of flexographic presses & converting machines in India. The company tied up with Italy-based Lombardi Converting Machinery, producer of fully servo-driven flexographic presses. It has introduced two models in the Indian market – Lombardi Synchroline and Lombardi Screenline.

Avery Dennison expands Pune facility (May-Jun) US-based Avery Dennison has completed a major expansion of its production facility in Pune, which will significantly enhance the company’s production capacity to meet the growing demand of the Indian market. It has invested ` 1,000 crore for this expansion. It has two plants in Gurgaon and a recently commissioned distribution centre in Bengaluru.

New-age Long skirt closure from Bericap (May-Jun) Bericap India has launched a new dispensing system – GALILEO® II for syrups, sauces, dressings and premium edible oil in standard Verplast 29/21 glass and polyethylene terephthalate bottles. The closure offers an efficient tamper-evident performance with breaking bridges when the overcap is opened with a tear-off membrane below.

Mamata Machinery introduces new bag-making technology (May-Jun) Mamata Machinery has launched Vega 1200 Split: a dual-draw roll plastic bag maker. It has Dual Servo Driven Index with Dual Pneumatic-Assisted Dancers. With this technology, one can process at a time, two printed bags of two different sizes, two-lane bags up to 590 mm width in each or single-lane bag up to 1,200 mm width.

BOBST launches advanced printing press for flexible packaging

( Jul-Aug) BOBST unveiled a wide range of trailblazing innovations at Drupa 2012. Among these is the new Fischer & Krecke 20SIX CS flexo printing machine. This is an advanced central impression flexo printing press for flexible packaging. Enabling highest printing speed even with the most demanding jobs, the machine is also user-friendly and requires less maintenance.

Collaboration

Investment & Expansion

Innovation

14 Modern Packaging & Design January-February 2013

NEWSMAKERS OF 2012

Investment & Expansion

New Facility

Market Growth

Mamata Machinery on an expansion drive ( Jul-Aug) Gujarat-based Mamata Machinery Pvt Ltd is on an expansion drive. In order to increase its production, the company is shifting its operations from the present facility in Vatva to a new facility in Changodar in Ahmedabad, Gujarat. The new facility has a total land area of 36,000 sq m and is much larger than the previous one.

BASF expands center of competence for adhesive coatings

(Sep-Oct) Expanding its coating centre, BASF added a tailor-made and flexible laboratory coating & laminating facility. The new coater facilitates the development of adhesive systems for flexible packaging, labels, tapes and functional film coatings. It increases the capacity for customer tests and speeds up the development of new products as well as the adaption of existing adhesive formulations to new carrier materials.

Global packaging industry to reach $ 820 billion by 2016 (Mar-Apr) The global packaging industry is likely to reach $ 820 billion by 2016. Driven by increased demand for packaging in emerging and transitional economies, an annual growth rate of 3 per cent will focus on board products & rigid plastics, with $ 40 billion and $ 33 billion in cumulative predicted growth, respectively, by 2016.

Global bioplastics market to grow at 17.8% by 2018 (May-Jun) Led by growing demand in Asia-Pacific and South America, the global bioplastics market is expected to reach revenues of over $ 2.8 billion in 2018, reflecting average annual growth rates of 17.8 per cent. The global bioplastics market is set to hit nearly 2,000,000 tonne in volume in five years time, which is four times the size of the market in 2007.

Global aseptic packaging forecast to grow 24 per cent in next five years (Nov–Dec) The ‘Global Aseptic Packaging’ report from Zenith Intl and Warrick Research Ltd estimates that by 2016, the world market for aseptic packaging will reach 153 billion litres in 333 billion packs. White drinking milk accounts for 39 per cent of aseptically packed products, with beverages responsible for 37 per cent and other dairy or food products making up the remainder.

Indian Institute of Packaging to set up testing lab in Bengaluru (Nov-Dec) Indian Institute of Packaging to set up its fifth branch and testing laboratory in Bengaluru. The Government of Karnataka has allotted four acres of land at Sompura Industrial Estate in Dobaspet for the institute. The initial cost of setting up the packaging institute would be ` 5 crore, of which ` 50 lakh would come from the Central government.

West breaks ground on new manufacturing facility in India

(Sep-Oct) West Pharmaceutical India Packaging Pvt Ltd, an indirect subsidiary of West Pharmaceutical Services Inc, Lionville, Pennsylvania, USA, hosted a ground-breaking ceremony to begin construction of its new compression moulding facility in Sri City, India. The commercial production of metal components and high-quality standard elastomeric components is expected to begin in the first quarter of 2014 and 2015, respectively.

Cosmetic packaging to ride high on growth projections

(Mar-Apr) The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has projected that the market size of cosmetics industry will double to ` 20,000 crore by 2014 with the emergence of a young urban elite population with rising disposable incomes and increase in working women looking for lifestyle-oriented and luxury products.

Global demand for PET growing at 7 per cent (Sep-Oct) According to chemicals intelligence provider GBI Research, fast-growing economies and strong production industries will lead Brazil, Russia, India and China (BRIC) to become dominant forces in the global Polyethylene Terephthalate (PET) market. The global PET demand will reach 23,452,281 tonne by 2020.

Emerging markets & product innovations grow glass packaging

(Nov-Dec) According to the report published by Global Industry Analysts, Inc, the global market for glass packaging is projected to reach $ 56.8 billion by the year 2018, driven by demand from developing countries, preference for eco-friendly packaging among consumers and increasing importance of health awareness and safety.

Modern Packaging & Design January-February 2013 15

NEWSMAKERS OF 2012

Nichrome opens new R&D centre

(Sep-Oct) Integrated packaging solutions provider Nichrome inaugurated its new research & development centre and office building in Pune. Spanning an area of 12,000 sq ft and with a capacity to house 150 people, the centre is a complete engineering and design facility with high-tech 3D modelling software, parametric design and product data management facility.

Polyden Folien to use Cardia Biohybrid™ technology

( Jan-Feb) Taking forward the sustainable packaging

drive, Polyden Folien has joined forces with Cardia

Bioplastics to develop a new range of packaging films

for the European market. The range is made with

Cardia Biohybrid™ technology that meets the highest

packaging performance standards.

East Africa to hold first processing and packaging exhibition

(Sep-Oct) The East African Community (EAC), the United Nations Industrial Development Organization (UNIDO) and Ipack-Ima, Italy ’s leading organiser of exhibitions for the processing & packaging technology industries will hold a first-of-its-kind exhibition in East Africa in Nairobi, Kenya, in September 2014.

COMPACK 2012 explores sustainability efforts ( Jul-Aug) The Comprehensive Packaging Expo (COMPACK) 2012, held in Chennai during July 13-15, 2012, brought together manufacturers of packaging & printing machines and raw materials providers. The focus of the exhibition was on plastic waste management by creating awareness and urging the packaging industry to be more responsible towards the environment.

New packaging norms on standard pack sizes

(Nov-Sep) After some delays in implementation due to opposition from the sector, the new norms on packaging set by the Consumer Affairs in India came into effect on November 1, 2012. Players will now have to mandatorily pack items in standard sizes only, taking away the leeway to tweak weight to accommodate rising raw material costs, without impacting prices for the consumer.

Bosch Packaging inaugurates new facility in Goa

(Sep-Oct) Bosch Packaging Technology India recently

inaugurated its new manufacturing facility at Verna,

Goa. With an investment of ` 34 crore, the plant was

officially inaugurated at an event presided by Manohar

Parrikar, Chief Minister of Goa, and Mahadev Naik,

Minister of Industries, Goa.

Diageo unveils sustainable and premium pack targets

( Jan-Feb) Drinks giant Diageo has published its first ever sustainable packaging guidelines with a pledge to take on the challenge that lighter packaging is perceived as being less valuable. The guidelines outline numerous sustainability targets on areas such as reusability and recycled content for the business, which owns brands like Guinness, Smirnoff, Johnnie Walker and Gordon.

Assam bans use of plastic bags in Guwahati

(Sep-Oct) The Assam Government has banned the use of non-biodegradable materials in Guwahati as part of its initiative to stop the environment from further deterioration. The government issued the order asking manufacturers, distributors, vendors and sellers to sell or use plastic carry bags made from recycled plastic for storing, packing and carrying of commodities.

Fully compostable coffee pack by Pistol & Burnes

(Nov-Dec) Leading Canadian coffee roasting company Pistol & Burnes has introduced a fully compostable package for its Farmer First brand. The Fair Trade organic coffee is packed in a paper bag laminated to transparent NatureFlex™ film from Innovia Films. These films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging.

IHMA welcomes India’s move to security holograms on alcohol bottles

(Nov-Dec) Following Jammu and Kashmir Excise Department’s initiative to introduce security holograms on alcohol bottles, the International Hologram Manufacturers Association (IHMA) wants all Indian states to quickly adopt the technology so as to help authorities to clamp down on smuggling and sales of illicit alcohol. Security holograms on liquor bottles in the Indian state will ensure quality and check smuggled and illicit liquor.

New Facility

Sustainability

Miscellaneous

NEWS, VIEWS & ANALYSIS

16 Modern Packaging & Design January-February 2013

Rexam inaugurates new aluminium beverage can line in India

Rexam, one of the leading global beverage

can makers, together with its partner

Hindustan Tin Works (HTW) has

inaugurated its new aluminium line at its

manufacturing plant in Taloja, Maharashtra.

With a capital investment of about £ 30

million, the new high speed production line

is expected to increase capacity at the plant

to approximately 950 million cans per year.

Having been the first beverage

can maker to enter the Indian market

in 2007, Rexam HTW, through its

range of beverage cans, supports a

number of consumer brands in India.

Commenting on this occasion, Graham

Chipchase, Chief Executive, Rexam

PLC said, “Rexam is very pleased

and proud to be opening this new

state-of-the-art aluminium beverage

can line at our plant in Taloja. This

investment is fully in line with our

strategy to grow in faster moving

markets. It will support and enable

us to take advantage of the exciting

opportunities the Indian market has for

beverage can packaging.”

During a press-briefing, Craig

Jones, Sector Director, AMEA region,

Rexam Beverage Can spoke about the

company’s commitment to strengthen its

position in emerging markets. He added,

“Based on our customers’ requirements,

we replaced our steel line with a new

hi-speed capability aluminium one. This

also ensures product differentiation.”

With the new line in place, the

company plans to work with customers

in order to grow the market. Talking

about the joint venture between Rexam

and HTW, Sanjay Bhatia, Chairman,

Rexam HTW India, said, “We at HTW

are delighted to be in a joint venture

with Rexam in this new two piece

beverage can investment at our existing

location in Taloja. We look forward to

continuing our work with Rexam to

build a growing and successful business.”

Sweta M Nair

Printpack launches high-resolution gravure Flexibles group Printpack has

launched a new gravure print

technology for laminates that it

claims will allow it to compete

with flexo printers on speed to

market. High resolution gravure

(HRG) has been developed

in partnership with Keatings

Gravure and, according to

Printpack, offers a sharper print

quality than any other flexible

packaging print process.

The process has been

designed to respond to the

demand for advanced graphics

on flexible packaging and is

suitable, according to Printpack,

for a range of material

structures including mono-web,

duplex and triplex laminates.

A statement from Printpack,

whose European headquarters is

in Bury, Lancashire, but which

has facilities in Poland, China,

Mexico and the US, added that

when combined with its fast track

service, HRG offers a speed to

market equivalent to current flexo

expectations.

Dave Barnes, UK Business

Development Manager, Printpack

European Division, said, “With

the HRG innovation and

gravure fixed colour palette, the

customer can really choose which

technology better serves their

design criteria, without impacting

on cost or speed to market.”

IMA to merge wholly-owned subsidiary Zanchetta Industria Macchine Automatiche

S.p.A will merge with its wholly-

owned subsidiary Zanchetta

S.r.l. with effect from January

1, 2013. Zanchetta specialises

in the production of powder

handling and dosing systems

for the pharmaceutical industry.

The subsidiary already formed part

of the parent company’s scope of

consolidation, and the merger was

approved by a shareholders meeting

of the subsidiary company and the

Board of Directors of IMA. IMA

is a world leader in the design

and manufacture of automatic

machines for the processing and

packaging of pharmaceuticals,

cosmetics, tea, coffee and foods.

Anwesh Koley

Global PET market estimated to reach $ 48.4 billion in 2016

The global PET market was estimated to be worth

$ 23.3 billion in 2010 and is expected to reach

$ 48.4 billion in 2016, growing at a CAGR of 9.6

per cent from 2011 to 2016, as per Transparency

Market Research. In the overall global market,

Asia Pacific is expected to maintain its leading

position in terms of PET demand over the next

five years. Yatindra R Sharma, Managing Director,

KHS Machinery Pvt Ltd noted, “PET packaging

bottles have made it big in soft drink, edible oil,

water, ketchups, hair oils and other liquid consumer

products. Further, the growth will come from

replacement of glass, HDPE and PP bottles.”

Further, demand for PET is primarily being

driven by increasing application in Carbonated

Soft Drink (CSD) packaging as well as rising

consumption of packaged, frozen and other

processed foods. Largest PET applications include

packaging of CSD and bottled water, alcoholic and

hot beverages, sheet/films and food.

Avani Jain

(L to R) Sanjay Bhatia and Graham Chipchase

NEWS, VIEWS & ANALYSIS

Modern Packaging & Design January-February 2013 17

Sacmi introduces high pressure casting solutions New high pressure casting solutions from Sacmi offer flexibility, low consumption, production are the advantages of this new machine. The new battery-arranged machine allows very high output rates to be achieved. The number of moulds may vary depending on exact system configuration and required productivity, up to a maximum of 10 WC bowls for

floor-mounted types and 8 for wall-hung ones. Even the length of the machine can be chosen according to the number of moulds the producer intends to install.

Different levels of automation can also be applied through these machines: de-moulding may be automatic following installation of a robot, or can be manual, servo-assisted by a zero-weight lifter. Outstanding machine flexibility also makes it possible to

produce different models with different casting cycles simultaneously. The AVB features all the trademark functions of Sacmi machines: proportional hydraulics to maximise the working life of the moulds, maximum casting pressure of 15 bar, the possibility of applying vacuum to the moulds and being able to change them without having to dismantle the container frames.

Anwesh Koley

Manjushree wins India Star Awards B e n g a l u r u - b a s e d Manjushree Technopack Ltd has won three India Star Awards for the year 2011-12. Manjushree won the awards for packaging solutions provided to three leading brands in the FMCG sector - Nestle for Nestea Sipper bottle, Govardhan India

for Go Nacho Cheese Sauce bottle and GlaxoSmithKline for Viva Drink jar. These awards were under the category ‘Consumer Packaged Product Design’. The three award winning designs scored in convenience, ease of use and innovation in handling the product.

When talking about the competitive design of these three products, Vimal Kedia, Managing Director, Manjushree Technopack Ltd, said, “Even though we always kept innovation in mind while designing, it has never been at the cost of user-friendliness. Hence, for these three award-winning designs, the highlight I would say is the user friendliness in addition to a touch of simplicity and elegance. While the distinct options for the Nacho Go Cheese included the ‘easy squeeze’ property, the Nestea Sipper was designed with the wide mouth and leak-proof opening. The Viva drink jar, on the other hand, is a whole new design concept as well as a shift in the packaging material - from glass to polyethylene terephthalate. Each design underwent a fine study of the market segment, supply chain dynamics and, most importantly, customer delight.”

India Star Awards, by the Indian Institute of Packaging (IIP), is the premier award for India’s packaging industry. Manjushree Technopack has been a consistent winner of these awards.

Sweta M Nair

Leadership change at Bosch Packaging Technology

Two business units at Bosch Packaging Technology have undergone a change in leadership positions. Uwe Harbauer, who was previously Senior Vice President Business Unit Packaging Services in Beringen, Switzerland, will take on his new role as Senior Vice President Business Unit Pharma at Bosch Packaging Technology in Crailsheim, Germany, on January 1, 2013. His position in Beringen, Switzerland, was succeeded by Walter Häcki on November 1, 2012.

Harbauer will replace Wolfgang Szczerba who retires after 34 years at Bosch. Mechanical engineer Szczerba started his career as development engineer in the Packaging Technology division back in 1981.

On the other hand, Walter Häcki already took on his new position. Having graduated as trade merchant in 2000, Häcki started working for Sigpack Systems, which has been part of Bosch since 2004. From 2008 to 2012, he was responsible for Bosch Packaging Technology’s Chinese locations in Hangzhou (Zhejiang province) and Chengdu (Sichuan province). Chee Kiang Kang has succeeded Häcki in China. Kang worked as site manager in Singapore and has gained experience as a product manager in Germany in preparation for his new functions in China.

On behalf of the executive management, Friedbert Klefenz, President, Bosch Packaging Technology, thanked Wolfgang Szczerba for his commitment over the past decades. At the same time, he wished Walter Häcki, Uwe Harbauer and Chee Kiang Kang success in their new positions.

Bio-degradable inks from ZanasiZanasi has introduced its latest Large Character Printing Systems DOD (Drop On Demand) in keeping its leader position for coding in secondary packaging worldwide market. The strengthened solenoid technology allows maintaining the highest manufacturing standards with perfect coding onto outer case, corrugated, packs or products such as plastic bags, panels, pipes, crates, pallets, shrink-wraps, tanks and drums. The strength of the system is also ensured by the fully stainless steel structure and it is resistant to moisture, dust and high temperature environments. The wide range of products offered by Zanasi is supported by a high quality choice of fluids, including the traditional water or solvent-based inks, the innovative edible inks, biodegradable and pigmented inks, suitable for a perfect printing result on a variety of porous and non-porous surfaces and ensuring durable and perfectly working printing systems.

Anwesh Koley

(L to R) Wolfgang Szczerba, Uwe Harbauer and Walter Häcki

NEWS, VIEWS & ANALYSIS

18 Modern Packaging & Design January-February 2013

Cognex integrates advanced code reading software technologyThe global leader in Industrial ID, Cognex Corporation has integrated advanced 2DMax+™ code reading software technology into the compact DataMan® 100 and 200 fixed-mount barcode readers. New technology readers can now identify and decode severely damaged or poorly marked 2-D matrix codes and, most importantly, the barcode readers are unaffected by variations in lighting, marking method, code quality or surface finish.

“2DMax+ is a proven breakthrough in 2-D decoding and is based on our existing patented, industry-leading software,” said Carl Gerst, Vice President and Business Unit Manager, ID Products. He continued, “Following the success of 2DMax+ in the advanced DataMan 300 and 500 series of fixed position barcode readers, we are now delivering it to end users who need a smaller form factor. This functionality is especially helpful in the food, beverage, pharmaceutical and consumer goods packaging sectors. Barcode reading in these industries are often challenging

due to poor print quality, varying part sizes, curved surfaces and labels damaged by environmental factors or supply chain activity. 2DMax+ helps these users achieve the highest reading yields and maximises throughput.”

Although the software program has built-in error correction, ‘no-reads’ can still occur when codes are incomplete. 2DMax+ can read Data Matrix codes even when critical elements are missing. It can also locate and decode Data Matrix codes that are overexposed or underexposed, without requiring multiple retries.

Mold-Rite Plastics acquires Weatherchem Corporation Mold-Rite Plastics – a leading manufacturer

of rigid plastic packaging products – has

acquired Weatherchem Corporation, an

Ohio-based maker of plastic dispensing

closures. The announcement comes

just weeks after Mold-Rite acquired

Stull Technologies, a New Jersey-based

manufacturer of dispensing closures,

caps, lids and packaging components.

Both transactions serve to broaden Mold-

Rite Plastics’ product line, geographic

reach and manufacturing capabilities

while adding talented personnel to its

organisation.

“Uniting with Mold-Rite Plastics

will allow us to improve the overall value

we bring to our customers through an

expanded company reach and products

that naturally complement one another,”

said Jennifer Altstadt, President of

Weatherchem Corporation. For Mold-

Rite, the acquisition of Weatherchem is

part of a larger expansion plan that includes

both organic growth and acquisitions,

and builds upon the company’s standards

of providing customers with reliability,

a superior customer experience and

innovation.

Growth in processed food industry boosts flexible plastic packaging market in India The global flexible plastic

packaging market will reach

a value of $ 137bn in 2012,

as the trend of convenience

and low cost drives global

demand. According to

Visiongain, the flexible

plastic packaging market

will record strong growth

over the next decade, with

a significant portion of the

growth derived from the

emerging markets. Further,

the Visiongain study - The

Flexible (Converted) Plastic

Packaging Market 2012-

2022 states that globally,

consumers are demanding

convenience when making

purchasing decisions and

the versatility of flexible

plastic has provided a way

to satisfy this demand.”

Avra Mitra, Senior

Manager-Key Accounts,

Business Unit-Web Fed,

Bobst India Pvt Ltd

said, “If we talk about

India particularly, then

the demand for flexible

packaging is increasing

among all segments of

population. Due to various

government schemes,

which are enhancing

the purchasing power of

people, they are moving to

buying from retail outlets

demanding small sachets of

oil & ghee, biscuit packets,

etc. These sachets, pouches

and packets are a part of

flexible packaging. Further,

the growth of processed

food industry has also

propelled the growth of the

flexible packaging market

in India.”

Avani Jain

Crown launches production of seated end tins in Europe Crown Speciality Packaging Europe, a

business unit of Crown Holdings, Inc is now

producing seated end tins in Europe, offering

premium brands in the region, reduced

lead times and enhanced supply chain

reliability for its packaging. Production of the

tin in Europe also provides quick and easy

access to local Crown expertise, experience

and customer service. The format, which gives

packaging a crisp, clean premium look, is ideal

for whiskeys, wines, spirits, cigars, biscuits,

confectionery and other luxury and limited-

edition products.

Crown’s unique and distinctive technology

for the seated end tin was designed inhouse,

with custom tooling and machines developed for

the manufacturing process. Seated end means

the tin’s bottom curl is inverted so that when the

packaging is placed on a flat surface, the curl is

hidden from view. Crown’s seated end technology

can initially be applied to tins of 100 x 100

mm format with a variety of heights according

to the customer’s needs. “New packaging such

as the seated end tin enables brands to gain

a visual edge, grabbing the consumer’s eye

and boosting sales,” said Véronique Curulla,

European Marketing Manager, Crown Speciality

Packaging Europe.

TECHNOLOGY & INNOVATION

20 Modern Packaging & Design January-February 2013

Plastiroll launches bio-film to extend life of fresh food products Plastiroll has developed biodegradable,

transparent packaging film, which

extends the shelf life of fresh produce

such as fruits and vegetables. The film is

made from a combination of corn starch-

based materials, which results in a film

that forms a breathable, biodegradable

and GMO-free membrane with good

strength properties. The packaging

film is sealable and can be used on

its own or as a part of a carton box

or tray. Depending on the customers’

requirements, it can be supplied in

different thicknesses and roll width

for use in most types of packaging

machinery. The performance has been

rigorously tested with customers in

Europe who have reported significantly

increased self-life extensions of fresh

produce. This is because the packaging

film helps create an optimum balance

between humidity control and oxygen

& carbon dioxide permeability which,

in turn, contributes to slowing product

degradation. Also, because sealing

temperature of bio-films is lower than

that of conventional plastic films,

less energy and lower temperatures

are needed during the bio-film

packaging process.

New Innosept Asbofill ESL bottles beverages for the cold chainWith the Innosept Asbofill ESL, KHS

is launching a linear filling machine

that has been specially developed for

the bottling of extended shelf-life or

ESL beverages for the cold chain. The

Innosept Asbofill ESL is extremely

flexible in its range of applications.

Milk, mixed milk, coffee and yoghurt

beverages, fruit juices, teas etc can be

bottled using ESL technology. It can

also process products containing pulp

and/or chunks. The same flexibility is

shown in the range of plastic containers

that can be filled. Quadratic, rectangular

and oval bottles can all be processed, the

only requirement is that the size of the

neck ring be identical.

As with aseptic systems, there are

two types of machines available for

ESL products. While the Innosept

Asbofill ESL 611 has a throughput of

up to 12,000 plastic bottles holding

between 0.1 and 0.75 litres per hour,

the Innosept Asbofill ESL 711 fills 0.25

to 2.0 liter bottles at the same rate. One

of the chief advantages of the Innosept

Asbofill ESL is the exceptionally small

size of the sanitary room, this being

0.7 m³ in the ESL 611 and just 1.2 m³

in the ESL 711. This, in turn, has the

benefit of cost-effective maintenance

and fast cleaning. The sterilisation,

filling and sealing processes take place

in different housings, with a partition

separating the different areas. Bottles

and caps are sterilised according to the

process of dry sterilisation.

Trelleborg launches high performance Axcylox protection sleeve

Specifically designed for use during

the flexo printing process, the

Axcylox protection sleeve is the

latest printing innovation from

Trelleborg. The sleeve is developed to

provide protection to the fragile anilox

roller surface, increasing the anilox

lifespan, reducing costly repairs due

to damages and guaranteeing a clean

environment during storage. The

innovative new Axcylox protection

sleeve has been designed to slide

easily onto the anilox on press once

the printer has completed a job. Then,

under air pressure, both the anilox and

the Axcylox sleeve can be removed

safely and stored until required for

future use. The sleeve’s rough outer

surface and special machining provide

excellent manual handling, thereby

preventing possible damage during the

handling phases. The Axcylox

protection sleeve also provides a unique

label, which indicates the colour, volume

and screen ruling of the anilox, thus

providing a simplified identification

process. When required for future use,

both the anilox and the Axcylox can

simply slide back onto the printing press,

thereby avoiding possible damage to the

anilox’s ceramic surface. Subsequently,

with the anilox in position to print, the

Axcylox can then be removed before

printing begins.

EASY: User friendly, small and versatile self-adhesive linear labelling machine Packlab presents ‘EASY’: the new self-

adhesive linear labelling machine for low

speeds. This machine can label different

types of cylindrical, oval, rectangular and

pyramid-shaped containers. This labeler

can accommodate up to two labelling

stations to apply either partial front and

back labels or wraparound body labels on

cylindrical containers.

Complying with Packlab’s highest

standards of quality, ‘EASY’ has been

expressly made for those manufacturers

that need mid-low production speeds for

handling different shapes of containers

with different dressings. EASY is also

equipped with self-adhesive labelling

stations MODULO 20, flexible, simple

suitable for all. Furthermore, it is possible

to store up to 200 different format labels,

associating to each the name you choose.

TECHNOLOGY & INNOVATION

Modern Packaging & Design January-February 2013 21

Wide range cheese wrapper by HayssenSandiacre The Integra 601 inverted flow wrapper by

HayssenSandiacre has garnered significant

interest from cheese producers. This

bottom feed flow wrapper is engineered

to meet the packaging needs of larger and

difficult-to-handle cheese products, such as

full-size deli loaves. Designed to exceed past

offerings in the industry, this new wrapper

has capabilities for packaging chunk

cheeses in consumer and institutional sizes,

loaves, whole provolone, large slabs of

mozzarella and slices in both consumer and

institutional sizes.

The Integra 601 can package soft, sticky

and wet products. Its benefits include 10

minute package size changeover with

one part change, gas flushing, easy-open

packages, long-dwell sealing for hermetic

seals and speed capabilities of 120 packs per

minute. The inverted unwind design is also

sanitation-friendly due to reduced product

contact surfaces.

New range of environmentally improved films

Amcor Flexibles has launched

Amcor Light, a completely

new range of environmentally

improved films for fresh and

dairy applications, which offers

optimum weight while retaining

perfect visual appearance and

sealing integrity. Amcor Light

reduces packaging weight and its

cradle-to-gate carbon footprint

is one third of standard films. It

satisfies the customers’ needs for

improving their environmental

credentials and, at the same

time, guarantees on-shelf appeal

thanks to the high level of film

clarity and the same functional

properties as PE-based films.

The Amcor Light range offers

solutions for flowpack as well

as for lidding applications. The

main families are OPA Light

(replacing the traditional OPA/

PE films) and OPET Light

(replacing the OPET/PE

family of films).

SIG Combibloc EcoPlus now also with screw cap Combibloc EcoPlus, the

carton pack that generates

less CO2, is now also available

with the lightweight and

therefore extremely resource

efficient combiCap screw cap

- a packaging solution that

combines environment-friendly

features and exceptional

convenience. Compared to a 1

litre carton pack of the same

format, combibloc EcoPlus

generates 28 per cent less

CO2. SIG Combibloc has

enhanced the carton pack by

adding an eco-friendly closure

that combines sustainability

and convenience. The screw cap combiCap

weighs 1.9 gm. Less weight means fewer

fossil resources are used.

At SIG Combibloc’s packaging plants,

holes of the correct size are punched in the

raw paperboard before it is

laminated. Thus, the closure,

which is applied to the

carton pack after the product

has been filled, can be easily

opened by the consumer

with a single twist, as the

cardboard layer has already

been removed and only the

thin polymer layers need

to be opened. The closure

consists of a flange with

integrated cutting ring and

a screw cap. With a single

twist of the screw cap, the

tamper evidence feature on

the original seal is broken

with an audible click. To re-close, the cap

is screwed back on, and the carton pack

remains leak-proof.

Promens launches COC vials

Promens Medical Packaging A/S

launches a full range of transparent vials

made from Cyclic Olefin Copolymer

(COC): ClearVial™. COC is a polymer

that is used in applications requiring

glass-like clarity. As pharmacopoeia

material, COC can be used for medical

packaging and devices. ClearVial™ is

an economical packaging solution that

makes a difference to the production

costs as well as to the green accounts

of our customers. ClearVial™ gives

a better flexibility in production and

can be delivered irradiated to be used

straight in the filling line with no need

for pre-wash, drying and sterilisation.

The savings in terms of water and

electricity are quite considerable.

Compared to glass, COC is a

CO2-friendly material to produce

and to dispose of. With only half the

weight of a glass vial, ClearVial™ is

easier on transportation costs as well as

the environment.

ClearVial™ comes in a standard

range of 5, 10, 20, 50 and 100 ml and is

also available in an amber dyed version

for light protection. In cases where

a standard format is not applicable,

Promens offers customised solutions

as well as high flexibility with order

sizes, special packing requirements and

delivery.

DESIGN INNOVATION

22 Modern Packaging & Design January-February 2013

Design complements fragrance Nothing screams ‘eco-chic’ more than the latest fragrance by Perfumes

y Diseño. Made from 25 per cent recycled material, the bottle is 100

per cent recyclable. Tous H20 is a marriage between beauty and

sustainability, created to help the earth as part of the sales is donated

to providing people with clean water. You not only smell good but you

help create a cleaner and safer world as well. Unlike most fragrance

packaging, these boxes can also be re-used after purchase as keepsakes,

jewelry boxes or for any other use a customer can come up with. But

perhaps the most surprising feature is that the company was able to

use discarded shipping pallets, which are normally burned or thrown

away, to create unique packaging that is thoughtfully beautiful. This

creates a unique brand identity for the product and the design remains

fresh in the minds of consumers.

Manufacturer: Perfumes y Diseño

In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs.

Lintar olive oil Cemex Croatia has

come out with a new

packaging design for its

olive oil brand Lintar.

Branding and packaging

have been inspired by

the shape of the funnel

and pouring. The brand

name is with Maline

typography, interpreting a line of oil poured on the surface

to create the name. The bottle is funnel shaped. The

visual identity of this product is a juncture of traditional

and contemporary, which is particularly evident in the

specific combination of colours and shapes. The dark

brown glass bottle is hand painted in a very light yellow-

green tone and text elements are printed on the surface.

Product information is printed on the cardboard box

with a finger handle. Besides external labelling, basic

information about the product is also attached to the

bottle handle.

Manufacturer: Cemex Croatia

Sustainable packaging with style Gotta Moo has created

an eco-friendly packaging

for their milk products.

Everything is 100 per cent

natural; they use sugarcane

bagasse pulp paper, coated

with sugarcane lignin and

printed using vegetable-based inks. The pulp paper is recyclable,

and it minimises greenhouse gas emissions too. The design

looks sleek and modern. It is a lot slimmer and smaller than the

packaging used by Coke today, thus encouraging more people to

reuse and recycle. It is eco-friendly, stackable and perfect to carry

everywhere. The company has provided green packaging solutions

for almost four decades. It has made use of materials that are

renewable such as wood pulp, polylactic acid materials, paper

and more which complements the sustainable approach of the

company while retaining modern packaging standards.

Manufacturer: Gotta Moo

DESIGN INNOVATION

24 Modern Packaging & Design January-February 2013

Creative wine packaging By putting aside established

canons, Sergio Garcia

created a series of graphic

elements that can sustain

time by emphasising the

innovation of materials.

The wine from Bodegas

Señorío de Somalo was

turned into something

unique with a collection

of limited edition bottles.

The use of BIDI codes offer the possibility of creating

minimalist labels expandable with a simple gesture.

When scanning the code with a mobile, the customer

is literally taken into the world of winery. The name of

the collection is Cuatro Almas (Four Souls); ‘Four’ is the

number of varieties at the winery and ‘Souls’ comes from

the essence of the wine. The entire collection revolves

around this number: four collections of four bottles each.

Manufacturer: Cuatro Almas

Transforming elegance Following the successful re-launch of its award-winning cordials earlier this year,

Bottlegreen Drinks is to repackage its lightly sparkling presse drinks in a new

contemporary glass bottle design. The bottles, designed by Ziggurat Brands,

are made by the world’s leading glassmaker, O-I in both green and clear glass.

Their shape features an elongated tapered neck, which echoes the iconic 500

ml bottlegreen cordial bottle. As part of the new look, Bottlegreen Drinks will

increase the size of its individual 250 ml bottle to 275 ml to increase its presence

in the impulse and on-trade sectors. The old 750 ml presse bottle, with its

exaggerated waist, has also been designed with a new style. The packs also feature

clear film labels, printed by CCL, which use the new brand logo along with

stylised illustrations of the ingredients.

Manufacturer: Bottlegreen Drinks

Innovative pouch packaging Nap is at the forefront of emerging

market trends in the innovation

of new and exciting pouch

printing and design applications.

Creative stand up pouch designs

and other unique pouch builds

play an increasingly important

role in product presentation and versatility. The vivid printing

capabilities presented by the company create an endless array of

eye-catching display possibilities while using minimum packaging

materials. The broad array of laminated film combinations ensures

that your pouch will reflect the very latest in packaging design

and technology. The objective was to differentiate the product

from the commodity competition, and successfully position it as

a higher-margin product. Special emphasis also had to be placed

on making the package reflect the quality of fluid inside and the

environmentally friendly processes with which they are produced.

Manufacturer: Nap

TECHNOLOGY TRANSFER

Modern Packaging & Design January-February 2013 25

Technology Offered

Air bubble packaging film A Korean company is offering its existing plant manufacturing

air bubble film. This plant (model: YS1200, YS1000, YS1400)

is equipped with modern facilities in accordance with excellent

quality production. The consumption of air bubble sheet is a

profitable business due to increasing demand in India.

Areas of applicationPackaging industry: It can also be used for agricultural applications

instead of LDPE where additional thermal insulation is required.

Forms of transferEquipment supply, turnkey

Bar code generating and printing A Thailand-based firm seeks to offer their services in bar

code generation and printing. They use highly professional

methods and their expertise will be useful depending on clients’

requirements. Other than consultancy, they provide training for

barcode generation, which would help the manufacturer improve

its prospects in the long term.

Areas of applicationPrinting industry, bar code auto ID section

Forms of transferConsultancy, turnkey

Coir Atlas An Indian firm is offering a green innovative technology – Coir

Atlas. It is an eco-friendly and biodegradable substitute of wooden

logs used by steel industry for shipment of flat products viz

sheets/plates and coils.

Areas of applicationPackaging and transportation

Forms of transferJoint venture, technology licensing

Information courtesy: Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacifi c Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacifi c (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011-3097 3758 (Direct), 011-3097 3710 (Board), Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org

For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Adhesives, specialty additives and their intermediates A leading UK-based company is seeking innovative

investment opportunities in organic chemistry, chemical

formulations or processes including manufacturing,

technology licensing, acquisition, joint venture and

distribution. The company has a reputation for technical

innovation in high-quality performance products.

The company seeks to acquire rights to novel chemistry

products, innovative technologies, formulations,

compounds and applications that are in synergy

with its current range of activities, and that will increase

the diversity of its manufacturing base. Patents or know-how

would be desirable.

Areas of applicationPlastics rigid and flexible packaging, laminate printing and

processing, etc

Forms of transferManufacturing, technology licensing, acquisition, joint

venture and distribution

Recycled PET bottle machineryA Poland-based company specialising in recycled

PET polyester polyols manufacturing is looking for an

alternative proposal of design and engineering of bigger (about

25 ktpa) production plant. It plans to start with good quality

recycled PET flakes, which will be delivered in big bags.

Hence, the company requires a complete package offer for

this service.

Areas of applicationBeverage packaging industry

Forms of transferOthers

Share and Solicit TechnologyThe mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as

per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact: Modern Packaging & DesignNetwork18 Media & Investments Ltd, ‘A’ Wing, Ruby House,

J K Sawant Marg, Dadar (W) Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499

• Email: [email protected]

Technology Requested

IN CONVERSATION WITH: Kar l Vandenbussche

26 Modern Packaging & Design January-February 201326 Modern Packaging & Design January-February 2013

…expresses Karl Vandenbussche, Director, Reynders Label Printing India Pvt Ltd. In an interaction with Anwesh Koley, Vandenbussche explains the latest in labelling technology for the packaging sector and the essentials to be kept in mind for a sustained market and customer satisfaction.

“THE INDIAN

DYNAMICCOMPLEX,

GROWING

RAPID PACE”

IS

AND

AT A

LABEL INDUSTRY

IN CONVERSATION WITH: Kar l Vandenbussche

Tell us about your journey so far in IndiaEstablishing a setup in a country, which has a different work

culture from yours, always presents challenges with regard to

company/factory setup, business development and supplier/

stock management. Nonetheless, we have succeeded in

overcoming these challenges and have established a state-of-

the-art production unit with a wide variety of special concepts

for every segment of the Indian market. Additionally, having

the support of likeminded suppliers and customers - who also

believe that there is a need to improve quality, product ranges

and concepts to change the pharmaceuticals, cosmetics and

healthcare segment - has also assured us of our decision to

retain base in India. Also, we are grateful to our customers for

the trust and interest they have expressed in our specialty labels.

It is they who have helped us to change the limited possibilities

in labeling and packaging to a wider segment of products as

hanger labels, trio labels, duo labels, coupon labels and booklet/

leaflet labels.

Modern Packaging & Design January-February 2013 27

Karl Vandenbussche

How do you see the package labelling industry evolving in India?The Indian label industry is complex,

dynamic and growing at a rapid pace.

While the per capita consumption

of labels in India is the lowest in any

analysed region, it also has the highest

growth rate in the world - at 19 per cent.

In India, although the growth figure

for wet glue labels is in double digits,

they were overtaken in value but not in

quantity, by pressure sensitive and flexible

film labels in 2003–04. Wet glue labels

have been dominant in India because of

factors such as ease of production and

simple applicability. Flexible shrink and

wraparound labels segment has witnessed

the highest growth in the label industry

(more than 24–25 per cent); however, its

growth is marginal. Barcoded labels are

growing by 30–35 per cent in India, but

are making way for smart RFID labels

in Europe and the US, while narrow

web flexo and combination presses are

growing in India as compared with

the growth of digital label presses in

advanced countries.

How has the labelling market evolved in India vis-à-vis global standards?The pharmaceuticals market in

India is growing faster than Europe.

Pharmaceutical companies are upgrading

their setup by installing state-of-the-

art production units with the highest

level of quality assurance and top range

products. Consequently, we have the

chance to develop special materials and

application labels with the purpose of

gathering more information on a limited

space or to ensure temper evidence on

their products. The development in

Europe for these specialty labels is not

as extensive merely because of the price

competition with Asian countries such as

China and India. However, standing out

will be an important part of marketing.

The packaging/label solutions offered

by a company is its business card. It

will tell the customer if the product is

young, vital and healthy, from a classic,

innovative company. It will be the face

of the company.

What kinds of innovations have you witnessed over the years in the labelling industry?Multi-layer labels have recorded the

highest growth in cosmetics and

pharmaceutical products; the small

packaging and the demand to add more

information in limited space have made

this concept the perfect solution. Temper

evident labels and, in general, the custom-

made ‘void’ labels with the company or

product name have been a success because

of the price benefit with the standard void

label. Also, the shift from paper to film

materials is growing fast and cosmetic

products were the first to start. The

food industry has found applications for

transparent materials. Soon re-closeable

packaging for Indian food products will

be an important part of the food market.

At Reynders, what Quality Control (QC) initiatives have you undertaken?All steps in the process are supported by

the Reynders Application System (RAS)

- a software specially developed for our

group as per pharmaceutical standards in

Europe. RAS offers all production units

in Europe and India a common platform.

It allows us to create unique numbers for

layouts and traceability of all progresses

up to arranging automatic communication

with transport about the amount of boxes,

weight & address and the communication

between the different production units

regarding concept labels, materials and

new developments.

Also, it is important to have a high

level of quality control, which is fully

built on standardised procedures, to

ensure full detection of non-conformities

during every stage of production. A final

inspection by means of camera control

will further eliminate defaults not visible

to the human eye. Additionally, packaging

is done with utmost care to guarantee the

integrity of your product in transport and,

at a later stage, while being kept in the

warehouse.

What are the challenges facing the package labelling industry in India?There are many tiny hurdles that hinder

the growth of the label industry. The first

is that the printing industry, as a whole,

is unorganised and fragmented; it lacks

investment in specialised components

and tools. Besides, there is a dearth of

technology developments, research and

development, standardisation, testing

& certifying and training facilities.

Environment, health, safety and best

practices are also issues that need to be

dealt with if the industry is to address the

needs of its customers.

What makes Reynders stand out from its competitors?Reynders Label Printing has always been

a solution provider. These solutions can

be found for innovations in materials and

special concepts to solve our customers’

daily problems. Custom-made concepts

in temper evidence or specialty labels

also have a high marketing value that

triggers the interest of packaging, product

and marketing managers. Our target is

to educate these managers about the

possibilities and know-how that we

have gathered in the last 56 years. This

combination has made us well known and

helps us standout from our competitors.

As an individual, what kind of business value do you follow?Customer satisfaction is the most

important business value. A customer

whose problem is solved is always a happy

customer. This, combined with high

quality, fast and timely delivery, would

help gather more loyal customers who in

turn will add value to a company.

What is your message to emerging entrepreneurs?It is important to provide additional

values to your products and ensure

quality and regular innovations. This will

make them come back to you. Do not

underestimate the importance of customer

satisfaction or support, timely deliveries

and given commitments; these are

indications of your trustworthiness,

professionalism and interest in the

customer.

Email: [email protected]

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Modern Packaging & Design January-February 2013 31

Beverage PackagingBeverage packaging:

A toast to innovation and sustainability ......................................................................... 32

Lightweight beverage packaging:

The CAN do spirit! ......................................................................................................... 34

Interface

Vimal Kedia, Managing Director, Manjushree Technopak Ltd ............................ 36

Suresh Singhal, Managing Director, Himalayan Group of Industries .................. 38

Roundtable

Does the Food Safety and Regulation (Prohibition) Act 2011

address all the issues of the packaging sector? ............................................................... 39

SPECIAL FOCUS

SPECIAL FOCUS: Beverage packaging

32 Modern Packaging & Design January-February 2013

Beverage packaging plays a critical

role in increasing the market

for edible products with the

gradual increase in awareness

among consumers. The packaging industry

in India is showing commendable year-

on-year improvement in business and is

slated to attain global recognition in the

coming years.

Atit Bhatia, Senior Vice President,

Hindustan Tin Works Ltd, elaborates,

“The Indian packaging industry is growing

15 per cent annually and the industry is

expected to grow further with the rise in

demand from international customers.

Within this, the processed food packaging

sector is the major demand driver.”

The growth rate, which was expected

to double between 2008 and 2010,

has remained steady. And the industry

believes that it is the rapid growth of the

unorganised sector, which is hampering

growth figures. “While the shift from the

unorganised to the organised sector is a

welcome move, the truth remains that the

organised sector accounts for only 5 per

cent of the total numbers,” Bhatia reveals.

Nonetheless, the beverage market

continues to evolve and become more

competitive and sophisticated as

manufacturers and marketers increasingly

look to develop products to satisfy regional

preferences, rather than adopting a ‘one

size fits all’ approach. Additionally, the

industry is addressing specific needs of

identified target segments based on a

range of criteria including age, gender,

lifestyle and purchasing power. Packaging

innovation is required to meet the various

changing needs of all sections of the

supply chain – from the manufacturer to

the consumer – within an increasingly

demanding regulatory environment.

Choice of machineryAnother important factor in the packaging

industry is the level and type of work

involved. With India boasting of a large

population and the industry being primarily

unorganised, labour-intensive methods and

machinery find prevalence. Neeraj Garg,

Partner, Suruchi Industries, comments,

“The machine used in the packaging

industry depends upon its level of work.

Some companies use more labour for

production and some use both machinery

and labour. Then there are some who use

fully automatic equipment with less labour.

All this ultimately depends upon the level

of infrastructure within a company.”

When we talk of machinery, the

Chinese factor cannot be ignored. Chinese

equipment has taken the world by storm and

struck new heights in terms of affordability.

However, the packaging industry does not

consider Chinese machinery as a great

threat. Expressing his views on Chinese

equipment vis-à-vis Indian machinery, Garg

opines, “While Chinese equipment is good

The global beverage packaging industry is witnessing a trend towards incorporating more consumer-friendly packaging solutions. India is on the path towards making similar progress, as it acknowledges the paradigm shift in the packaging segment, where packaging has gone beyond merely ensuring that the contents are in place. Anwesh Koley analyses the changing market dynamics for higher standards in quality, wherein the consumer is the ultimate beneficiary.

Cou

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A T A S T T OOINNOVATIONINNOVATION ANDAND

SUSSUSTTAAINABINABILITYILITY

Beverage packaging

Modern Packaging & Design January-February 2013 33

to look at, Indian machinery is superior

in terms of quality and that is what the

customer values today. Although some of

their products are even a quarter of the price

at which we sell, globally our machines are

renowned for their quality.” The consistency

offered by Indian packaging companies is

attracting attention from across the globe.

To this, Bhatia adds, “We make products

which are far ahead in terms of quality as

compared to China. The customer does not

mind spending more for a more durable

product, which also offers excellent after-

sales service.”

Requirements of machineryQuality and type of packaging machinery

determine the level of food value retained,

and eventually, the increase in market

share. “We need certain virtues in the

machinery to keep customers happy,”

avers Garg, adding, “These include high-

speed output, faster throughput, easy setup

of machinery and flexible solutions. The

customer requires regular support at every

level of operation; especially in the flexible

packaging segment, requirements are

always changing as it is a growing market.”

The reason for optimism within the flexible

food packaging industry is the constant

interaction of Indian manufacturers with

their global counterparts.

Markets like Europe and the US

are dominated by flexible packaging

for food products, and by the day, the

Indian packaging industry is all set to

leverage the advantages of such a form

of packaging. The demand for flexible

packaging was initially seen in tier-1

cities, but gradually, customers in tier-2

cities are also waking up to the benefits

of such packaging. It is no wonder then

that machinery companies are witnessing

more orders and increased growth.

The benefits of plastic as a means of

packaging notwithstanding, the use of

paper and paperboard still remain steady.

The food packaging industry does not find

wide usage of paper, but dairy and a few

liquid products use this form of packaging.

Currently, India ranks 15th in the use of

paper and its usage is increasing by 5–7 per

cent every year. However, plastics have also

shown a high growth as Polyethylene (PE)

imports in the first eight months of this

fiscal year increased by 10–12 per cent. PE

imports totalled at 600,000 tonne for the

April–November period. This surpasses

the expectations of the industry, which had

envisaged a growth of less than 10 per

cent for PE for the financial year ending

March 2011.

While advance beverage packaging

solutions exist in India, they have yet to

be implemented widely. India is currently

in the intermediate stage as far as the

packaging evolution is concerned as

compared to the more evolved markets

of the West. The level of advancement in

food packaging varies across sectors and

products, and is gradually being driven by

innovation from Western manufacturers to

develop opportunities to differentiate their

merchandise from competitors through

packaging. This can also be because

consumers are demanding more variety

in food packaging, which increases the

aesthetic value of the product.

Need to bring about much needed change Food habits of Indians are changing.

People spend less time in the kitchen

and even lesser time to ensure longevity

of the food products purchased. In such

circumstances, the packaging of products

assumes paramount importance. Thus,

with the variety in the packaging of food

products, requirement for differentiated

packaging machinery also becomes

important. Indian machines have evolved

over the years and we can see the impact

of changing customer demand for

packaging products.

The gradual change in the Indian

beverage packaging industry can be

seen in changing consumer preferences.

Conventional ways of packaging have

given way to more user-friendly products.

Packaging is as important as the food

product itself. This, coupled with the global

trend towards flexible packaging, is finally

lending a fresh outlook to the Indian food

industry, of which food packaging is an

integral part.

Email: [email protected]

Atit Bhatia Senior Vice President, Hindustan Tin Works Ltd

The Indian packaging industry is growing 15 per cent annually and the industry is expected to grow further with the rise in demand from international customers. Within this, the processed food packaging sector is the major demand driver.

Neeraj Garg Partner, Suruchi Industries

While Chinese equipment is good to look at, Indian machinery is superior in terms of quality and that is what the customer values today. Although some of their products are even a quarter of the price at which we sell, globally our machines are renowned for their quality.

SPECIAL FOCUS: L ightweight beverage packaging

34 Modern Packaging & Design January-February 2013

Sixty years ago, the average

beverage can weighed more

than 80 gram. Without

losing focus on its robust

and protective qualities, the modern-

day beverage can is engineered to be

thin and lightweight. The production

transformation has been possible due

to technological developments which

have rendered qualities of convenience,

modernity and sustainability with

this unique ‘thirst quencher’ category.

Complementing the ‘on-the-go’

lifestyle, the increasing consumption

of aluminium beverage cans is directly

indicative of the growing levels of

disposable income in the country.

“If you look at aluminium from

a consumer perspective, it is easily

transportable, light and keeps contents

inside fresh as it does not let direct

sunlight. Moreover, aluminium is widely

available and the fact that it can be

recycled gives it an advantage over other

packaging formats,” states Craig Jones,

Sector Director, AMEA region, Rexam

Beverage Can.

Aluminium is the lightest form

of beverage packaging. A can’s body is

customarily made from either a special

grade of low carbon steel coated with tin

or aluminium alloyed with magnesium

and manganese. Effective in packaging

various types of products, aluminium cans

when used for carbonated drinks act as

pressure vessels to contain the internal

pressure. Typically designed to withstand

internal pressure, the lightweight metal

can is well able to meet such a demand.

Furthermore, to protect the product’s

integrity a thin layer of lacquer is sprayed

on the inside of the can as well. In terms

of storage, to maintain the stability and

nestling attributes of cans, manufacturers

lay special emphasis on its ends.

Coping and innovating Talking about the construction of a can,

Jones reveals, “The mid-wall of a beverage

can is now about as thin as a human hair

and from a light weighting perspective,

the material used to make beverage cans

has reduced and the can is now lighter

than ever. Compared with 1970, an

aluminium can is 40 per cent lighter and

a steel can is 50 per cent lighter and we

continue to make improvements. Despite

light weighting, our cans still retain their

strength and continue to become lighter.”

Manufacturers of machinery are

creating innovative equipment so as to

help beverage brands quickly satiate

new market requirements. Cutting-edge

production systems that cut down the

number of processes are areas which

are being looked into by machinery

manufacturers. They are also devising

ways for the forming of can bodies which

boasts of low material consumption and

also the possibility to process recycled

materials. Additionally, in this era of

volatility, such a setup will allow the use

of recyclable aluminium alloy by replacing

pure aluminium as the raw material.

The latest body shapesIn Rexam HTC’s newly inaugurated

beverage can line in India, sizes such as

330 ml standard, 330 ml SLEEKTM and

500 ml cans are being produced. Despite

having the same volume capacity, the 330

An ergonomically fit object that instantly connects with the condition of satisfying thirst; the universally accepted aluminium beverage can has transformed the ideals of packaging. With the advent of lightweight and innovative cans in the market, the beverage segment in India is in the midst of a transformation. Sweta M Nair finds out the latest concepts and materials that are helping manufacturers change the course of the market…

CCAANN

Thedo spirit!

Courtesy: Schuler AG

Lightweight beverage packaging

Modern Packaging & Design January-February 2013 35

ml standard and 330 ml SLEEKTM have

some visual and physical differences. “It

is slightly different because when you

look at a can its biggest element lies at

the bottom. With a different diameter

coming in to play you are likely to have a

slight difference in the amount of metal.

The metal in the middle of the can will

be of the least amount. So there does exist

a minimal weight difference between

the two. Additionally, the SLEEKTM

variety gives larger surface area for brand

exposure, thereby enhancing branding

space on the retail shelf. The longer

SLEEKTM can also gives the feeling of

having more volume,” informs Jones.

This ideology of making the most of

space resources can be witnessed in the

equipment space as well, where machinery

manufacturers are helping brands reduce

installation space which is usually required.

This enables brands to optimally use their

available production area. On the other

hand, for can makers, market influences

will play a key role in designing the

shape of cans. Aluminium’s easy-to-

modify design ability can be used to the

fullest to influence branding of beverages.

Changing size, colour and advanced

decorative techniques for differentiation

are relatively simpler in this area. Speaking

about innovations in shapes, Jones adds,

“In the last twenty years we have reduced

the canweight by more than 20 per cent

through down-gauging and lightweighting.

Outside of India, we have developed the

FUSION bottle, which makes us the first

company in the world to use innovative

technology to create an aluminium bottle.

This premium bottle along with the chill

factor comes with a number of different

closures which makes it ideal for events

and nightclubs. Since packaging is one of

the services we offer, we use different inks

and varnishes to promote the product and

we will continue do this in the future as

well. With regard to can-ends, we have

actually started a process of converting

some of our facilities to CDL ends,

which is a lightweight end compared to a

normal end.”

Email: [email protected]

Craig JonesSector, Director, AMEA region, Rexam Beverage Can

In the last twenty years we have reduced the canweight by more than 20 per cent through down-gauging and lightweighting. Outside of India, we have developed the FUSION bottle, which makes us the fi rst company in the world to use innovative technology to create an aluminium bottle.

36 Modern Packaging & Design January-February 2013

What are the current trends taking place in the liquor packaging segment in India? In the liquor packaging segment, there has

been an evident shift from glass to plastics.

Since plastic has never had any reactivity

or performance issues with liquor, this

trend is more visible in small liquor packs.

Moreover, convenience from the point

of view of transport, storage, freight,

warehousing etc will augment this trend

further. Even at the retail space, consumers

will prefer carrying small plastics packs of

liquor. Further, plastics miniature liquor

bottles of 60 ml give a very ‘on the go’ sort

of consumption, which is suitable for the

airlines service industry.

What types of plastics are being applied to which type of liquor in the Indian market?On a global scale, Polyethylene

Terephthalate (PET) being an

inert material does not react with

pharmaceuticals, food or liquor. This

makes it the most preferred material for

liquor packaging. At Manjushree, we are

in talks with entry and mid-level wine

brands to introduce PET packaging for

wine. As consumption of wine is still

relevant to the upper class, perhaps

PET wine bottles will make the product

available in small bottles which might

have better mass appeal.

Beer packaging is another area

where plastics packaging is being slowly

incorporated. One litre PET beer bottles

which can be capped for repeated and

prolonged consumption have already

entered the consumer market. Perhaps,

in 2-3 years there will be a lot of plastics

being used in beer packaging. In the

near future, use of plastics packaging

will pick up in the mid-segment brands

and not in the premium brands, as the

latter still prefers the grace in glass.

In comparison to the conventional plastic liquor packaging, what are the disadvantages of glass packaging?Traditionally, beer has been governed

by the Returnable Glass Bottle (RGB)

strategy, which for cost efficiency reasons

does an average of 3-4 turns. But there

is a challenge in glass liquor packaging

as sometimes on a normal filling line

if one bottle breaks then the entire

line has to be brought to a standstill.

In such a scenario, approximately 10

per cent of production time is wasted

because they have to clean the entire

line by removing each and every glass

splinter. Though the product damage

is not big, the wastage of time could

prove detrimental to businesses. Also

with RGB, the hefty cost of cleaning

is associated, which makes this type of

packaging less desirable than plastics.

What will be the challenges and changes that one would encounter when using plastics in liquor packaging?When it comes to expensive perfumes

and liquor, consumers prefer the

premium feel that glass exudes. So

change in mindset would be the

first challenge when making the

shift from glass to plastics. From the

manufacturing perspective, the filling,

capping and labeling system for glass

has been in place since many years and

revamping the eco-system for plastics

would involve huge investments. Due to

plastics’ lightweight make-up, traditional

conveyor belts need to be replaced with

new ones that are less spacious and have

guides on the sides so that the bottles do

not topple and can be maneuvered easily

to its next destination. The filler system

too has to be changed because unlike

glass bottles, plastic bottles need to be

handled carefully as they tend to bend

under pressure. In addition, to protect

the performance of the product, PET

bottles for wine need to be coloured to

protect it from ultra-violet radiation.

What is the latest design innovation in plastic liquor packaging in India?Manjushree designed a two litre beer

bottle with a plastic handle for United

Spirits Ltd. This was a difficult task

as an outside embedded handle was

required to suit the design. This is the

first plastic bottle in India that has

the addition of a guala neck. However,

with regard to wine, experimentation

in bottle design may not be possible as

consumers prefer its original shape.

Email: [email protected]

SPECIAL FOCUS: Inter face - V imal Kedia

“Revamping the eco-system for plastics would involve huge investments”…informs Vimal Kedia, Managing Director, Manjushree Technopack Ltd. Speaking about the advent of plastics in the liquor packaging segment in India, in a candid chat with Sweta M Nair, he reveals some of the biggest game changers that the industry has or is yet to experience.

38 Modern Packaging & Design January-February 2013

SPECIAL FOCUS: Inter face - Suresh Singhal

Tell us about the current state of beverage packaging in India.The thriving packaging industry in India

has of late become the focal point for

abundant opportunities. Its exponential

growth record in India varied between

22 per cent and 25 per cent annually as

compared to 4 per cent and 5 per cent

globally. The dynamics of the industry is

a bit fragmented and unstructured, but

with concepts like global villages turning

into reality, industry players are forced to

adapt to advanced technology providing

world standards. Currently, owing to

rising levels of consumer awareness and

factors like quality, hygiene and face value

making imprints in the mind of people,

the packaging industry has been coerced

to undergo a transition.

What are the latest innovations witnessed by you in this sector?An increasing population and growing

consumer demand for packaged foods have

forced the food and beverages industry

to look at new technologies that provide

flexibility, ease of operation and constant

tracking of the production process.

Manufacturers are working on guidelines

for ensuring transparency in the production

process to assure health and hygiene of

consumers. This demands continuous

monitoring and efficient traceability

of the entire production process in the

food manufacturing plant. In addition,

working on innovative ideas by keeping

various factors like cost-effective solutions,

environment-friendly alternatives and

appealing appearance

vis-à-vis international

standards in mind is the

target of manufacturers.

Can you shed some light on the rigid packaging technology available for the F&B industry in India vis-à-vis global standards?Glass packaging had a monopoly in the

food and beverages packaging for a very

long period of time across the globe.

Recent advanced development in plastic

products, ie polyethylene terephthalate,

polypropylene, polycarbonate or high or

low-density polyethylene pose a strong

competition to the traditional style of

packaging. Universal standards and

compliances worked for establishing non-

toxic plastic products, which has not only

brought down the overall cost to packaging

but also given viability on grounds of safe

transportation. Another factor keeping

rigid packaging ahead is its tamper-proof

characteristics. This proves to be a boon

for companies that bank on their superior

quality as it disallows any tampering of

products. Consumers still do not trust

packaged food items manufactured in

India, which is in complete contrast

with globally manufactured packaged

food. However, with steady awareness,

the demand is slowly increasing and

emphasis on non-toxic, BPA-free products

are ensuring that healthy and hygienic

products are gradually gaining acceptance.

The availability of good quality of raw

material, completely automated machines

and hygienic manufacturing process are

making plastic packaging a more suitable

option for the F&B industry.

Which are the areas where plastic packaging is witnessing competition from other packaging materials?Metal packaging has dominated the

major agro products segment and glass

has been traditionally used for beverages.

The stigma attached to plastic is taking its

course of time to change. Other packaging

manufacturers are vehemently pressurising

the government to ban plastic products

for environmental reasons and are trying

to malign the plastic industry. However,

with modern technologies and stringent

regulation on manufacturers, every note is

being taken care of to provide environment-

friendly recycled raw material and emit

low carbon from manufacturing units.

Plastic packaging is now accepted globally

in every sector. F&B has been the most

competitive sector with various packaging

materials, but plastic packaging has proved

to be the best solution keeping in mind the

cost effectiveness, hygiene and decrease in

transit breakages.

Email: [email protected]

“Plastic packaging has proved to be the best solution”…opines Suresh Singhal, Managing Director, Himalayan Group of Industries. In an interaction with Anwesh Koley, Singhal explains the complex industry dynamics prevalent in the beverage packaging sector and the constant need to innovate through technology and awareness.

SPECIAL FOCUS: Roundtable

Modern Packaging & Design January-February 2013 39

Sam Mukundan Chief Executive Officer,

Flexol Packaging (India) Ltd

‘Safe food’ should be defined based on public health or consumer benefits and not on the intended use at the manufacturer’s end. It could be defined according to origin of growth and processing technique. With an outlook of consumer interest, safe food is essentially a naturally grown, 100 per cent organic agricultural produce and foods processed of it (the term ‘near organic’ is rather misleading), a processed food containing no artificial colours, preservatives, antioxidants and additives (the term ‘nature identical’ is rather misleading) and a processed food leading to balanced diet nature (a nutritional information table is misleading in case of high fat, high sugar and high salt food products).

The entire matter is what kind of information about food hazards is proposed in the regulation while updating the current labelling provisions. Overall, the act leaves a lot to be desired.

The food and beverage sector has had a lot of issues with the existing clauses in the Food Safety and Regulation (Prohibition) Act 2011. The Act defines safe food or food safety and how a consumer can have an idea of safety of a packaged food by knowing the additive instructions and nutritional information printed on the label. Anwesh Koley speaks to industry experts on the various aspects of the Act and what more can be expected from it.

Satya Narayan Senior Manager, Aranca Research

While the Ministry of Food Processing Industry is entrusted with the responsibility of ensuring quality standards in processing, it has no power to ensure that the raw material procured meets the required quality standards. Take, for instance, the case of processing milk. The Ministry can ensure quality standards in the processing stage but has no powers to ensure that the milk is collected in a hygienic manner. Inter-linkages across different sectors/industries are generally not reflected in the regulations for these sectors.

There are also no packaging specifications to ensure that the packaging material used is environment-friendly, nor has any attempt been made to ensure that packaging standards are set to take into account different retail formats. Products have been taken off the shelves after they were found to be contaminated due to inappropriate packaging. It is important that the packaging standards for processed foods are suitable for India’s climatic conditions.

Harveer Sahni Managing Director, Weldon Celloplast Ltd

Unfortunately, there are no appropriate provisions for statutory warning of food hazard in case of non-organic, artificial additives containing and imbalanced diet leading products in FSSR (Packaging and Labelling) 2011. In some cases like edible oils and fats, the statements regarding claims of ingredients as per general requirements differ from those as per specific requirements of labelling. As per the specific requirement, the package label shall not use expressions like ‘Cholesterol Fighter’ or ‘Saturated Fat Free’, which is a genuine submission of the act. But as per the general requirement, a claim regarding the type of fatty acids and cholesterol is valid, which is not a genuine submission.

Additive instructions in the regulation prohibit a patient from using the product but do not warn a consumer regarding the risk of being prone to a particular disease.

Although the Food Safety and Regulation (Prohibition) Act 2011 has taken a lot of packaging requirements under consideration, it is clear that the industry players are demanding specific norms and clauses which will make packaging more customer friendly

for different categories of food and beverages.

Editorial take:Email: [email protected]

Does the

(Prohibition) Act 2011 address all the issues of theFood Safety and Regulation

packaging sector?

FACILIT Y VISIT: Essen Special i ty F i lms Pvt Ltd

40 Modern Packaging & Design January-February 2013

With rapid changes in

lifestyle, increased

income levels and a

boom in the retail sector,

the demand for packed food products

has been on a rise. Further, with the

latest technologies sweeping the market,

the food packaging industry has seen a

sea change over the years. Customers

want packaging that should not only be

appealing but should also increase the shelf

life of the food product. This has provided

a boost to the food packaging industry,

which is continuously innovating to keep

up to the customers demands. Keeping all

these factors in mind, ESFPL delivers the

most versatile and captivating options in

food and speciality packaging films.

The company is a pioneer in the

field of sheet extrusion in India. Within

a short span, ESFPL has established

excellent sheet manufacturing capacities

and a state-of-the-art production facility.

It caters to the needs of major chain of

stores, take-away food counters etc and

has an established marketing and logistics

network in India.

Lakshmi Ramakrishnan, Chief

Executive Officer, ESFPL, notes, “These

days, Polypropylene (PP) and Polystyrene

(PS) containers are increasingly used for

packing of pre-cooked foods. This demand

is bound to increase in future.”

Manufacturing facilityThe company’s facility is situated on the

outskirts of Rajkot, Gujarat, sprawling over

an area of about 5,000 sq m. Ramakrishnan

notes, “In 2004, we started operation with

a single machine, and now we are fully

equipped with five high output mono and

multilayer sheetlines, three cut-to-length

lines, a 2,700 mm wide cast film line, 2,000

mm wide six colour rotogravure printing

line, high-speed lamination line, XPS foam

sheetline and three thermoformers. Thus,

everything is available under one roof.”

She further adds, “We are a solution-

oriented, creative company with a

goal to offer products as per customers’

requirements, focus on their end-

applications and deliver quality products

within the agreed timeframe. This has been

our way of working since our inception.

Special solutions for food packagingSpecial solutions for food packagingWith the growing emphasis on packaging, especially food packaging, the speciality films market is growing at a fast pace. Companies in this segment are constantly involved in innovation to cater to this demand. One such company is Essen Speciality Films Pvt Ltd (ESFPL), which specialises in sheet extrusion and supplies a wide range of products to the food packaging segment. Avani Jain takes a closer look at this company and its journey so far.

Overview of the manufacturing facility

Essen Special i ty F i lms Pvt Ltd

Modern Packaging & Design January-February 2013 41

We process various polymers such as PP,

polyethylene, polyethylene terephthalate,

PS for various sheet and other applications

to the tune of 5,000 tonne per annum.”

Essen is currently into manufacturing

of home improvement products, different

types of food containers, including foamed

PS take-away food containers for various

commercial applications. Each product

manufactured at this place is developed

from the grass root level.

The company manufactures disposable

plastic food containers, which are multi-

compartment food containers and extremely

lightweight, providing a rich appeal

and available in various colours. These

ESSCON containers are manufactured

in a variety of designs and materials to

suit the product needs keeping in mind

the stringent quality requirements of the

food industry. The ESSFOAM disposable

products are manufactured with a unique

extrusion technology. They are used for

fruits, cut vegetables and meat packaging

trays as well as for making all types of

take-away food containers and plates &

bowls for regular use. These containers

are made from FDA-approved food grade

materials. The ESSTRON PP sheet is also

used for making rigid containers for food

products.

Quality assurance and R&D initiativesThe company is well equipped with an

in-house laboratory to support its stringent

quality procedures. To ensure consistent

product quality, each product manufactured

at ESFPL is checked at regular intervals,

as per product requirements, by trained

quality inspectors to ensure quality at each

stage of production. Ramakrishnan says,

“Since we export to European countries

and major retailers of the world, we are

bound to have all systems in place. We

have a good tracking system as well.

This is one of the unique features of our

shop floor.”

The weight of disposable plates goes

up to 4 to 5 gram per piece, but the

company has reduced the weight to 3

gram per piece. Ramakrishnan avers, “We

are trying further to reduce this weight.

Moreover, we believe that R&D is an

ongoing process. So, we are taking steps

every day for improving our product, its

quality etc. This is for the simple fact that

something has to be done on a daily basis

to keep our products viable in the market.”

Being environment-conscious, ESFPL

takes every step to conserve natural

resources and energy. Ramakrishnan says,

“Energy audits is conducted at regular

intervals. We have also installed a power

factor panel to reduce and maintain power

consumption.”

Export scenarioThe mobility of goods is enhanced

through road, air and sea routes with

major ports such as Nava Sheva, Kandla,

Pipavav and Mundra situated within a

reachable distance of 250 km. This is an

added advantage for all exports as well as

raw material imports. Annually, ESFPL

exports around 75-80 containers to various

major destinations such as China, Malaysia,

Russia, Sweden, Germany, Poland, Italy,

North America and Australia through

these ports.

Ramakrishnan claims, “The one thing

that makes us better than our competitors

is the cost factor. Our products are

economically priced compared to those of

the competitors. Also, quality offered by us

can be banked on.”

Future growth plansThe company believes in establishing a

place of work, that provides people the

opportunity to be ambitious, passionate and

feel the joy of creation. ESFPL wants to

pursue dynamic activities in plastic polymer

processing, protecting the environment in

the best possible way. The company wants

to attain unequivocal excellence in all

aspects of company’s operations and this is

reflected in all the activities of the company.

The demand for speciality sheets and

thermoforming products is growing by

the day, especially in the food packaging

segment. In the coming years, there will

be an increasing demand for disposable

containers rather than pouches. Hence,

the company is striving to develop new

products in this segment. Talking about

future plans, Ramakrishnan concludes, “In

a short span of seven years, we have reached

a turnover of around ` 57 crore and have

developed a lot of new products and we

want to continue doing so.”

Email: [email protected]

Lakshmi RamakrishnanChief Executive Offi cer

The one thing that makes us better than our competitors is the cost factor. Our products are economically priced compared to those of the competitors. Also, quality offered by us can be banked on.

ESSFOAM disposable products being manufactured Sheetline for processing

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Modern Packaging & Design January-February 2013 43

INSIGHT & OUTLOOK

Filling, Sealing & StrappingFSS machines:Ful‘filling’ the processed F&B sector demands ......................................................................................... 44

Automation in FSS machines:Solutions for increasing efficiency ............................................................................................................... 46

Interface: Eike-Sebastian Hagen, Executive Vice President - Operations, KHS Machinery Pvt Ltd .. 48

Debasish Das, Manager (Packaging Development - R&D), Marico International Business Group, Marico India Ltd ......................................................... 50

Packaging education in India:In search of a road map P V Narayanan, Member of Board, APEDA (Ministry of Commerce)............................................................ 52

Packaging design for modern trade:Breaking the barriers… Alpana Parida, President, DY Works ............................................................................................................. 54

Product inspection system:Essential to ensure consumer safety Neil Giles, Marketing Communications Manager, Product Inspection Division, Mettler-Toledo and Michelle Barnes, Marketing Executive, Mettler-Toledo Safeline, UK ....................................................... 56

Packaging colours and designs:Influencing consumer decisions Barkha Dattani, Managing Director, Barkha’s Brand Clinic .......................................................................... 58

INSIGHT & OUTLOOK: FSS machines

44 Modern Packaging & Design January-February 2013

In the last decade, the Indian

economy, as also the processed

F&B industry, has been growing

at a faster rate and they are

looking for hi-tech machines to meet

the ever-increasing demands of the

world market. This growth has also

lead to sparkling innovations in the

packaging segment.

In particular, the growing processed

F&B industry is providing ample

growth avenues to the packaging

industry including the FSS machines.

In fact, it is one of the biggest revenue

generators for the packaging industry.

Since FSS technology forms an integral

part of the packaging technology, several

customisations in FSS machinery have

been developed to suit the needs of the

processed F&B industry.

Ensuring high efficiencyAs in the case of any industry, the

major deliverables expected out of

FSS machinery revolve around higher

performance and efficiency. As most

food processors are turning global with

exports to numerous destinations, such

a tough global trading environment

requires increasing productivity from

existing equipment. This helps them to

reduce the production cost per bag and

maintain margins despite rising input

costs in a competitive environment.

Further, these days, the customers

demand machines with higher speed

in terms of bags per minute coupled

with filling solutions that match

these speeds and offer high accuracy.

Moreover, modern retail chains favour

procurement only from those vendors

who comply with good packaging.

Thus, there is increasing demand of

filling and sealing machines in the

processed food sector. Further, new

generation strapping machines are also

evolved to meet high-end user demands

and increase efficiency. The machines

exhibit improved performances in areas

such as handling, quality of sealing and

consistency in operation.

Offering flexibilityThese days, the trend is to offer various

pack sizes at attractive price points,

and hence, incorporating a level of

flexibility is an added advantage. Simple

but sophisticated design is crucial for

operational ease, and maintenance also

gets simplified. To keep up with this

trend, FSS machines come with rapid

product changeovers coupled with

reduced downtime.

Also adding to the flexibility in

processed food packaging, the new

generation FSS machines come with

several facilities for adjustments.

Shailesh Panchal, Managing Director,

AD Industries, notes, “If you want

to make a 50 gm or 100 gm pouch,

you just have to change the parts.

Filling, Sealing & Strapping (FSS) machines play an important role in efficient packaging operations of all industries, including the processed Food & Beverage (F&B) industry. In fact, revolution in processed F&B packaging has been made possible because of evolution in FSS technologies. Avani Jain highlights the opportunities for growth of the FSS machinery in the processed F&B sector and notes the latest trends in the segment.

FUL‘FILLING’FUL‘FILLING’

F&B SECTOR DEMANDSF&B SECTOR DEMANDSTHE PROCESSEDTHE PROCESSED

Courtesy: Krones AG

FSS machines

Modern Packaging & Design January-February 2013 45

Today, the machines come with several

adjustments and offer the customer

increased flexibility. Further, the use of

new multi-track machines that produce

5-7 pouches/minute has led to increased

speeds and more space.”

He adds further, “The growth of

sensor technology has also made the

FSS machines flexible. The latest sensor

enables filling machines to count as

well as test the quality, quantity and

accuracy.” Similar developments are

taking place in the sealing machines

in the form of ultrasonic sealing. This

technology generates heat within

the banding material seal area only;

hence, there is no external heat on the

product. For offering online control

of sealing parameters, ultrasonic

sealing technology suits applications

that involve horizontal packaging or

products in pillow packs.

Enabling safetyThe biggest priority for the processed

F&B industry today is the commitment

made to customers about safety and

integrity of the product. FSS systems

play the most important role in

assuring this. According to Frost &

Sullivan, “The major reason for the

growth of FSS technologies in India

is due to the mandated requirement by

the government to be compliant with

the latest food safety regulations. The

modern FSS technologies, apart from

being regulatory compliant, also extend

the shelf life of the product, which is a

much-needed value addition. Basically,

the technology reduces human contact,

which makes the process a more reliable

technique for aseptic preparations of

foods and beverages.”

Various innovations in FSS

machinery enable safety of processed

food and beverages. Yatindra R Sharma,

Managing Director, KHS Machinery Pvt

Ltd, notes, “At KHS, we have developed

some very interesting innovations for

filling of beverages in glass containers.

The recent innovation is Innof ill

Glass. The main feature of the new

Innof ill Glass system is the consistent

implementation of the hygienic design

concept. The optimisation thereof

results in a range of additional benefits,

such as consumer protection, thanks

to increased product safety, and cost

reductions through simpler cleaning

and maintenance.”

These days, new machines are also

equipped to fill nitrogen during the filling

process. This is mainly used for packing

snack foods, tea, rice pulses etc. It prevents

spoilage from fungal and bacterial growth

and hence the packaged product retains

its freshness for a longer period. Thus,

the FSS machines help in ensuring safety

of processed F&B to a very large extent.

Challenges and opportunitiesEven though the new generation FSS

machines have evolved in functionality

to aid the processed F&B sector, meeting

the increasing customer demand

remains a big challenge. Another

task cut out before the industry is to

avail the best technology at affordable

cost. Interestingly, out of filling and

sealing, the former is a more complicated

process because the product has to be

weighed, counted or measured in volume.

There are form, filling and sealing

machines available for every product,

but the weigh metric filling, which

is more accurate with wider range of

applications, is quite expensive. Sealing,

on the other hand, is less complicated

except in cases where the products are

required to be vaccumised and flushed

with nitrogen or other preservatives.

Further, like any other sectors, there is

tough competition in the FSS sector

as well, but the industry is doing its

best to serve the customers in the best

possible manner by increasing flexibility,

convenience and hygienic conditions

during product packaging.

Thus, these FSS machines form

an integral part of the end-of-the-line

packaging for all the sectors including

the processed F&B sector. Since

they offer a variety of benefits to the

processed F&B industries, their demand

is set to increase in the near future.

Email: [email protected]

Shailesh Panchal Managing Director, AD Industries

If you want to make a 50 gm or 100 gm pouch, you just have to change the parts. Today, the machines come with several adjustments and offer the customer increased fl exibility.

Yatindra R Sharma Managing Director, KHS Machinery Pvt Ltd

At KHS, we have developed some very interesting innovations for fi lling of beverages in glass containers. The recent innovation is Innofi ll Glass. The main feature of the new Innofi ll Glass system is the consistent implementation of the hygienic design concept.

46 Modern Packaging & Design January-February 2013

INSIGHT & OUTLOOK : Automation in FSS machines

46 Modern Packaging & Design January-February 2013

In the last decade, the Indian economy

as well as the pharmaceutical, food

& beverages industries etc have

been growing at a faster rate and

they are looking for hi-tech machines to

meet the ever-increasing demands of the

world market. This growth has also lead

to sparkling innovations in the packaging

segment. If we talk about packaging,

especially the machinery segment, then

FSS machines are considered the fastest

growing products due to their role in

increasing the flexibility of customers.

FSS is an automatic process that enables

new applications entering the high-end

packaging segment, as against conventional

manual packaging practices. Due to the

automation solutions adopted by the

companies in the segment, productivity is

enhanced considerably, thereby motivating

companies to employ such machines

without bothering much about costs.

Niket Mankad, General Manager,

Pace Packaging Machines Pvt Ltd, notes,

“Form fill seal technology has changed a

lot over the years. The most conventional

rigid mechanical systems with shaft,

gears and cams have been replaced by

flexible, electronic synchronised drives,

which have extended machine lifecycle

and produce less noise. Further, the

industry has now moved towards fully

automatic form fill seal machines.”

Today, the trend in the market for

filling and sealing machines in India

is towards more efficient machines and

advanced technologies. Umesh Sharma,

Managing Director, Julison Packaging

India Pvt Ltd, avers, “We are walking

straight into electronic automation, ie

AC-DC drives, electronic temperature

controllers and various types of sensors

to control movements. As a result,

the need of gears, chains and belts

would reduce. Another new technology

making headway in the filling and

sealing machine is the use of servo

technology.”

Increasing productivity Servo technology offers more than

one advantage to the customer and

has highly improved the efficiency of

filling and sealing machines. Mankad

notes, “Our 3-axis servo solutions has

SIMOTION Technology platform

instead of normal Programmable Logic

Controller (PLC), which provides a

cutting edge to the machines. Benefits

offered by these machines include real

sealing time, synchronised filling, low

wastage with synchronisation in gag

pulling, sealing & unwinder sections, on

board status for trouble shooting through

HMI/touch panel. The product quality

is also improved by use of registration

mark control, which improves seal and

cut accuracy.”

He adds, “The machines these days

require zero maintenance, no need for

regular lubrication and are easy to clean.

Our machines use sanitary stainless steel

Focussing on advanced technologies as per the customer demand, the packaging industry is adopting more automation solutions to enhance the efficiency of Filling, Sealing & Strapping (FSS) machines, which offer a variety of benefits to the customers. Avani Jain discusses the automation solution adopted by the companies in the segment to increase productivity and reduce costs.

SOLUTIONSfor for INCREASING INCREASING EFFICIENCYEFFICIENCY

Cou

rtes

y: Z

han

gjia

gan

g K

ing

Mac

hin

e C

o., L

td

Courtesy: KHS GmbH

Automation in FSS machines

Modern Packaging & Design January-February 2013 47

construction for contact parts, which offer

the longest operational life. Thus, these

machines are more user friendly and have

a long working life as compared to their

counterparts in the past.”

An equally important trend in new

generation filling and sealing machines

is low film wastage. The present day

machines come with the capability of

operating with all kinds of films available

in the Indian market at any speeds. Further,

the machines demonstrate maximum

efficiency with minimum breakage or

rejection. “The use of the Supervisory

Control And Data Acquisition (SCADA)

system leads to central monitoring of all

machines and help minimise wastage &

achieve greater accuracy of machines,”

notes Mankad.

Thus, industries are constantly

improving the efficiency of the machines.

Sharma notes, “The use of the pneumatic

system to make the machine smart

and fast is one of the important steps

taken by the industry. Further, new

generation filling and sealing machines

offer standardised interfaces for easy

integration and retrofitting of equipment.

Such a system offers integrated packaging

line solutions to customers.”

Strapping machines Strapping machines have also undergone

a change. Today, machines can be

integrated into most production lines

and straps at the rate of 30 bundles per

minute. Strapping machines equipped

with new ultrasonic sealing heads are fast,

economical and produce low emissions.

Further, there are different speeds

and versions of strapping machines:

semi-automatic low volume models,

semi-automatic moderate volume models

and fully automatic high volume models.

New generation strapping machines

have evolved to meet high-end user

demands. They exhibit improved

performances in areas like handling,

quality of sealing and consistency in

operation. An important trend spotted in

the strapping machines industry is the use

of sensors. Sharma notes, “They are used

for switching on/off, detecting tension

and various other functions. In a way, they

have made the machine easier to handle.

The change from mechanical system to

electronic system is quite evident. The

trend will increase in future.”

He adds, “In advance automatic

strapping machines, servomotors are

used for replacing belts, pulleys and gears,

which do not look economically viable

at the moment looking at the nature of

application of a strapping machine.”

Thus, the modern strapping

technology has proven to be the most

efficient and environment-friendly

packaging solution for many industries.

Material and energy costs are relatively

low, and the narrow, thin straps are made

of different kinds of recyclable plastics.

These machines are now evolving with

their multi-purpose and all-rounder

functionality for various applications.

The new generation, fully automatic

strapping machine, with high-speed

ultrasonic technology, gives a high degree

of security and versatility.

What lies ahead…The $ 28.6 billion world packaging

machinery industry will increase 5-6 per

cent yearly through 2014, and among

the variety of packaging machines, next

generation FSS machines will be more

in demand. As the packaging machinery

industry strives to keep pace with the

growth in various industry segments,

such as foods, pharmaceuticals etc, FSS

machines are being developed to handle

large volumes with quick changeovers.

Till the recent past, the quality of

filling and sealing machines were not at

par with the global industry standards. But

now with the coming of new technologies,

automation solutions etc, the scenario

is changing. Novel technology, design

innovations and automation solutions

in machinery will be change enablers as

their potential is huge and versatile. New

capabilities in the next generation FSS

machines will definitely benefit customers

with better and long-term performance

levels. Hence, the FSS machines market

will soon witness a mini revolution.

Email: [email protected]

Niket MankadGeneral Manager, Pace Packaging Machines Pvt Ltd

Form fi ll seal technology has changed a lot over the years. The most conventional rigid mechanical systems with shaft, gears and cams have been replaced by fl exible, electronic synchronised drives, which have extended machine lifecycle and produce less noise.

Umesh SharmaManaging Director, Julison Packaging India Pvt Ltd

We are walking straight into electronic automation, ie, AC-DC drives, electronic temperature controllers and various types of sensors to control movements.

INSIGHT & OUTLOOK: Inter face - E ike-Sebast ian Hagen

48 Modern Packaging & Design January-February 2013

How is the demand for filling and sealing machines in the country? The demand for filling and sealing

machines in India is huge since the

Indian economy is growing very fast. We

see a continuous demand in the beverage

industry for Polyethylene Terephthalate

(PET) and glass fillers. Also, the demand

for can lines is growing. The biggest

market potential for filling and sealing

machines for PET bottles is generated

by the Carbonated Soft Drink (CSD)

industry and the water filling industry. At

the same time, breweries are also investing

in India. This industry uses filling and

sealing machines for glass bottles.

What are the recent trends in the segment?If we talk about the current trends, then

the market is focussing more on flexibility.

Customers want to have fillers that are

ready to fill different types of beverages

such as carbonated and non-carbonated

products. For PET fillers, the market is

asking for blocked solutions. This means

that the stretch blow moulder, which

forms the PET bottle, is directly blocked

with the filling and sealing machine. This

solution does not require air conveyors

anymore. So the customer gets a very

compact system, which provides a cost

advantage in maintenance costs, energy

consumption and optimised utilisation

of available space. Further, some trends

never change, like it is always important

that a filling machine operates with

highest efficiency and emphasises on

sustainability. Also, all hygienic aspects

have to be fulfilled at any time and that

water and energy consumption has to be

minimised as well.

How do these machines increase flexibility of the customers?Flexibility is an important factor

which is defined in different ways. On

one hand, our machines allow an easy

and fast change of format parts. This

enables our customers to run different

shapes and sizes of bottles without long

stops of the line. Further, the format

parts can be changed by any machine

operator without using any tools. On

the other hand, flexibility means the

freedom to fill different products with

short changeover times. So, the filling

and sealing machines of KHS can be

equipped with an automatic Clean-in-

Place (CIP) system. If the customer

wants to run another product, he just

needs to activate the automatic CIP

process and can start the filling process

of another beverage directly afterwards.

What are the recent R&D initiatives of your company?KHS is continuously involved in

optimising the filling and sealing

machine to work more efficiently. So we

have developed a solution for our PET

filler called ‘DRV’ to reduce the carbon

dioxide consumption up to 70 per cent.

KHS also provides hot filling machines

or cold aseptic fillers. Both systems

fulfill highest hygienic demands of the

customers. Further, our R&D team

continuously focusses on optimising

existing machines and developing new

solutions for the new demands of the

beverage industry.

What are the major challenges and opportunities posed in front of the manufacturers?We need to understand the demands

of the customers to be successful in the

market. Furthermore, it is important

to react fast and provide proper filling

solutions for the latest market trends in

the beverage industry. At the same time,

filling systems have to be absolutely

reliable and offer highest efficiency.

What will be the future trends in the segment?The future trends depend on the market

and the customer. It is expected that

the market will ask for more compact

systems with simplified interfaces to the

machines that are positioned in front

of and behind the filling and sealing

machines. More blocked solutions

could be an answer. Further, emphasis

on quality, efficiency and sustainability

will remain the same as it has been all

through the years.

Email: : [email protected]

“Filling systems have to be absolutely reliable and offer highest efficiency”…opines Eike-Sebastian Hagen, Executive Vice President - Operations, KHS Machinery Pvt Ltd. In a conversation with Avani Jain, he talks about the growing demand for filling and sealing machines in the beverage packaging segment in the country. Here, he also underlines the current trends and opportunities in the segment.

INSIGHT & OUTLOOK: Inter face - Debasish Das

50 Modern Packaging & Design January-February 2013

Tell us about the filling and sealing industry for packaging in India.The current trend is towards high speed

filling lines. The average speed is about

120 bottles per minute and companies

are aiming towards 400 bottles per

minute, the international standard. Drip-

less technology is another innovation

preferred by domestic and global fillers.

It has been observed that conventional

filling techniques create considerable

amount of foam which causes unwanted

spillage. This also necessitates more head

space for bottles, thereby increasing the

overall mass of the bottle. Drip-less

mechanism ensures that extra quantity

of filling liquid does not drip from the

nozzle through a non-return valve, thus

minimising wastage and keeping the

overall weight in check.

The dairy segment is also witnessing

various innovations in filling technology.

Previously, open mouth blow-moulded

bottles were preferred, and filling was

carried out through conventional

machines. The disadvantage of

such a technique was frequent dust

accumulation which required constant

cleaning. To do away with this anomaly,

fillers have now shifted to closed-type

blow moulded bottles with a sealed

pinch at the top which eliminates the

chances of dust accumulation while

bottles are transported. Capping and

sealing is another important area where

we are witnessing heightened activity.

At Marico, we use pre-heated caps that

ensure perfect sealing without leakage.

What kind of R&D activity do you see in this industry in India?Major R&D initiatives in this sector are

directed towards increasing bottle filling

speed. Furthermore, efficient integration

within filling lines through blowing

machines in in-feed and labelling and

case-packing in out-feed. Packaging

companies currently do not prefer using

separate lines for labelling, case packing

and for blowing. Blowing, filling, labelling

or shrink-sleeving are performed by the

user industry as this ensures low cost, less

labour and high speed bottling. Wastage

is also minimised as there is less manual

handling. Bottles from high speed blowing

machines are directly feed into rotary filling

machines followed by shrink-sleeving. The

latest trend is to use steamed mills for

all major beverage filling applications to

provide perfect sleeving for polyethylene

terephthalate bottles. Another trend is that

instead of case packing, companies are

opting for unitisation through low density

polyethylene shrink sleeve, which again

ensures cost reduction.

What are the key challenges faced by this sector?Reducing bottle weight is the key

challenge for fillers as companies are

opting for reduction in closer height which

reduces weight without compromising

on safety of the liquid inside. Currently,

air conveyors are used to convey a bottle

through the dragging force of air and can

be used for thin-walled bottles without

any damage. Peel-able seals are in vogue

in the beverage industry, which is doing

away with the use of caps - another weight

reduction technique. This is a user-friendly

application which is tamper-proof and is

quite attractive visually. However, high-

quality peel-able seals that are currently

manufactured in Europe and India have

not geared up for such applications.

What kind of advantage does India enjoy in terms of cost in this sector?Many filling machine manufacturers

in India provide low-cost solutions

to the market. They have world-class

in-house facilities that can offer custom-

made filling lines to their customers as

per their requirements. Hence, Indian

companies enjoy the benefits of quality

and price. What makes this even better

is the efficient after-sales service provided

which is recognised worldwide. Rotary

filling stations are used widely in India

to ensure high speed filling lines, and

these are now being offered in the

international markets as well. European

filling machines require customised bottle

necks, but Indian machines can develop

bottle necks according to individual bottle

specifications, which is a big advantage

enjoyed by filling lines in India.

Email: [email protected]

“Reducing bottle weight is the key challenge for fillers”…opines Debasish Das, Manager (Packaging Development, R&D), Marico International Business Group, Marico India Ltd. In an exclusive interaction with Anwesh Koley, he explains the latest developments in the filling and sealing industry for packaging in India and how the country is poised vis-à-vis global competition.

INSIGHT & OUTLOOK: Packaging educat ion in India

52 Modern Packaging & Design January-February 2013

P V Narayanan

Opportunities supported by

technology capabilities

and in f ras t ruc tura l

facilities have made the

packaging industry’s outlook global

and principally addresses customer-

oriented large multinational customers

combining similar business views. The

reach is aimed at new markets, state-

of–the-art packaging, accessibility and

optimisation at manufacturing with

logistics becoming focal. The managerial

acumen achieved has provided leadership

quality enabling economies of scale in

production along with adopting best

practices. Specialisation is the key for

development; it drives innovation, enables

closer customer relationship and can help

provide optimum packaging solutions.

Status quoThe packaging industry with a

compounded annual growth at 12 per

cent on a normal existing path should

aim to produce over 30 million tonne of

packaging by 2015, but it could be more

if the growth estimate of the retail sector

is any indication. This is in no way an

exaggeration if one goes by the organised

shopping malls being set up every other

day and at every other location. In simple

mathematical terms, the industry sources

of supply of converted packages are set to

double, if not more. Interestingly, it is not

the number, but it is more related to new

concepts and new materials, which suit

the changing taste of the ever dynamic

market display and the product-package

recipients. The industrialisation set-in can

only grow and very unlikely witness any

deceleration. The demand on the industry

can be reduced by introducing graduate

and post-graduate courses that specialise

in these niche areas. With the per capita

consumption valued at only $ 10 as against

the global average of $ 70, the demand

augmentation is a clear indication of what

the packaging industry is heading for. In

crude terms, the market is staring at the

industry and the consumers are casting

an ‘eager look’ and asking, “Can you let us

down?” Put together, these two constitute

the ‘Opportunity’.

The country is moving to attain the

enviable position of the second strongest

economy by overtaking the US. The

per capita income is set to quadruple

by 2020, thereby swelling the pocket

of the consumers with higher personal

disposable income and thus higher

purchasing capacity. It seems all dices

The growth, expansion and diversification witnessed in the packaging industry over the last five decades have compelled the industry today to review and revamp strategies. Packaging education can come to the rescue to address the constraints of yesteryears, the changed needs of today and the anticipated requirements of tomorrow.

SEARCH ROAD MAP

of a

Packaging educat ion in India

Modern Packaging & Design January-February 2013 53

have fallen in the right pockets, and

hence, what is required by the packaging

industry is to deliver. They have to make

the package to deliver all needed in the

total supply chain.

Gaining the required impetusThe packaging industry has a task to

satisfy 300 million understanding buyers

today to 600 million buyers in the near

future, and the story will continue. Even

on an average consumption, the growth

potential in India is a minimum of 700 per

cent - 7 times, which is a clear indication

of future demands and potential for the

packaging industry. Demands will be

dynamics - concepts need to be alive

and moving. The requirements will be

technology, process and human resource.

New products, brands, choices and

convenience features will be the driving

forces. Marketers, development and

design personnel need to be on their toes

and on the move.

The era demand mover is the retail

sector. Indian retail is the eight largest

in the world, valued at nearly ` 40,000

crore. The current 4-5 per cent organised

retail will soon touch over 10 per cent.

This shift will add to the challenges to

the raw material suppliers, machinery and

technology suppliers and manufacturers.

The catchphrase will be ‘Industry

converts opportunity into reality through

technology adoption and implementation’.

The growth of the industry is highly

market-oriented and hence dynamic,

and thus poised to be stable with more

innovations to follow. In the foregoing, a

singular term is used viz ‘human resource’

- which is extremely significant. They

are to be equipped, trained and exposed

adequately in order to manoeuvre the

wheel and the vehicle. The linkage thus is

‘Packaging education’.

Education with various brownie points!The subject of packaging education today

has thus assumed a special significance

and has opened up opportunities in

several areas. The relevance of packaging

education having gradually and steadily

increased among the consumers has a

direct impact on the total supply chain.

Assurance of quality and quantity is

what matters. The linkage of packaging

to every other activity and with the

growing awareness of consumerism and

increasing competitiveness resulting

in more products-substitutes and

alternates (choices), brands have raised

the expectation from ‘packaging’ to an

enviable level.

The diagnosis would lead to:

Industry recognition but ‘positioning

of packaging’

Packaging as part of organisational

structure on par with others

Packaging personnel - career

opportunity and growth

The need is to remove the myth and

make packaging the frontline subject in

industry and academics. This indeed is a

happy augury. Sooner the enhanced role

of packaging in the economic growth of

nations, it will receive greater appreciation

globally. Packaging as an effective aid

to reduce the overall waste rather than

adding to waste will also be recognised.

Scientific packaging and breakthroughs

and developments thus offer the best

means to safety and economy. In essence,

packaging becomes one of the most

indispensable elements of a nation’s

growth. What is therefore needed is to

direct the application and adaptability of

packaging towards product processing-

production-fabrication, technological

and infrastructural developments. These

should be adequately percolated to the

grass root levels for adoption.

Popularising among the massesIt is in this context that training and

education in the field of packaging has

become vital in spreading the message of

awareness or the need, the contribution

of the package as a value-added factor.

It is a subject of specialisation and as a

specialised branch in all core academic

fields. Being industry-oriented, it

has enlarged employment potential,

scope for entrepreneurship - either for

expansion or diversification and equally

importantly new entrepreneurship

opportunities. These opportunities are

available at different levels. A basic

in-depth technological exposure with

practical industry orientation is the best

means to lay the right foundation to

build up the personnel who would satisfy

core needs.

The peculiarity and exclusiveness of

the subject of packaging and packaging

education is that it engulfs within

itself very many sciences, technologies,

arts, commerce and is a convergence

of engineering, electronics, IT,

communications and marketing besides

management. The major connectivity

links to materials, supply chain, marketing,

production, systems, operations and

others. It provides ample scope for

research infield and off the field.

The packaging personnel with such

an in-depth association to science,

engineering, arts, commerce and various

technologies is a privileged source to

give a variety of outputs and hence

opportunities with no boundaries. It is

this hitherto still unknown fact that has

to be publicized to enlarge the scope of

‘Packaging education’ and to attract more

into the field of packaging. A wide gap

felt the world over needs to be bridged

quickly and effectively.

The task is indeed interesting and

challenging. There is a need for a two-

pronged attack.

Upgrade the skill of existing personnel

- at all levels through human resource

development programmes

Create and develop fresh technocrats

at all levels

It is clear that many parameters influence

the subject of packaging and its growth.

No isolated activity could be responsible

and an integrated and co-ordinated

effort is the need of the industry.

P V Narayanan is a Member

of Board in APEDA (Ministry

of Commerce). He is also

Secretary General - IPMMI and

Chief Executive - PFFCA. He

is a recognised UNIDO, ITC and CFTC (UK)

expert consultant in the field of packaging.

Email: [email protected]

INSIGHT & OUTLOOK: Packaging design for modern trade

54 Modern Packaging & Design January-February 2013

Alpana Parida

Modern Trade (MT) has

many definitions. One

of the most interesting

ones we came across

was ‘Climate Controlled Shopping.’

The store format encourages browsing

and allows consumers to come face to

face with brands. They interact with

packaging, hold it in their hands, read

the back of the pack, study the benefits

and ingredients and then decide whether

to buy or not. There was a time when

advertising built brands. Top-of-mind

awareness equalled market leadership,

and more advertising resulted in

more sales. As the media environment

got more cluttered, advertising

became a more expensive and a less

effective medium.

Wrapped with carePackaging today is swinging consumers.

Packaging has assumed an importance like never before. All because we see first, and then hear. The battle for consumers’ mind shares, stomach shares and pocket shares is now being fought on the shelves. And packs have to work harder than ever to build brands. How the battle should be fought?

REAKINGREAKINGBBARRIERS…THE

Courtesy: DY Works

Packaging design for modern trade

Modern Packaging & Design January-February 2013 55

Gaining share and retaining loyalists.

Brands are being built with little

advertising. And yet, marketing

managers spend about 85−90 per

cent of their budgets on advertising.

Packaging is seen as mere aesthetics –

and not a strategic intervention. With

the growing importance of organised

retail (at 10 per cent, the share of

MT has doubled in the last 3 years

alone), packaging assumes a greater

importance than ever before. While the

erstwhile consumer went to the local

mom and pop store with a list in hand

and brands in mind, unaware of any

new launches, the new age consumer’s

shopping experience with MT is totally

opposite. Modern retail formats offer

the consumer a plethora of choices

within a product segment. This spurt in

choices has led to cluttered shelves and

a confused consumer who is spoilt by

choices. The abundance of choices has

led to impulse purchasing outside the

shopping list, switching of brands and

swaying of loyalties. In this context, the

packaging has to effect sales.

Speaking for the brandPackaging design has evolved from its

core functionality of storing a product

to being the spokesperson for the brand

and communicating what the brand

stands for. The fight for consumer’s

mind share is being fought on the

shelf. According to a recent industry

survey, an Indian consumer spends

20 seconds scanning a shelf and it is in

these seconds that packaging becomes a

differentiator for any brand. Packaging

has to ensure a shelf−throw and should

stand out amidst clutter while retaining

relevance for the consumer.

This has been done successfully

by brands through structure, closures,

dispensing mechanisms, messaging

hierarchy, refill packs, multiple stock

keeping units, variants, brand extensions

and graphic elements. When Sof it, a soya

milk brand wanted to establish itself as

a health drink and compete with the

likes of enriching beverages like milk,

it used this aspect of packaging. The

four sides of the pack were used to

communicate the brand story revolving

around fitness and enrichment. The

appeal for the product was increased

through an attractive product shot,

and the pack was successfully used as

a medium to communicate the essence

of the brand.

Similarly, colour blocking has been

used by various companies as a way to

combat clutter and get noticed from the

10 feet distance. The pink of Vanish or

the orange of Tide is difficult to ignore

at a MT outlet. Packaging design is

also a way of communicating marketing

information, which is often missed in

the 10 second ad spot but forms a key

part while making the purchase decision.

Stacking assumes importance in a MT

format and hence it is necessary to

understand the way products are stacked

and have packaging solution around it.

100 Pipers with its cylindrical bottle

is an example which fits this role of

packaging. While the liquor outlets

smell of clutter and chaos, the cylindrical

100 Pipers bottle is big enough to not

be stacked in any shelf except the top

most. This leads to increased visibility

and hence purchase (DY Works

example: Atta in MT formats is tacked

sideways and hence Pilsbury’s logo at

the bottom worked). Various products

belonging to separate product categories

are stacked in a particular dedicated

corner in a MT store and hence the

need for differentiation becomes pivotal.

Hershey’s did this by creating a double

sleeve, which communicated the makes

milk tasty story; Dettol Laundry Wash

attempted this with a shirt neck tag

which clearly communicated its benefit,

and by doing so, the packs were able

to tell a standalone story and appeal

among clutter.

Separating the needle from the hayPackaging design in MT also plays

an important role in allowing

products to respond to the demands

of the consumer. Frozen food packs,

microwavable containers etc are some

examples of convenience packaging for

the consumer. MT formats are also

allowing for planograms, which are

aiding the retailer to understand where

the merchandise should be stocked for

maximum impact. A planogram allows

for a MT store to plan its products and

helps products get maximum visibility −

through horizontal placement, vertical

placement or block placement − while

planning for maximum margins. The

profile of the consumer is changing.

The consumers of today are lured

towards brands which are a reflection

of who they are. Today, more and more

purchase decisions are taken in the store

and are based on a gut call more than

anything else. Consumers do not mind

shelling out extra money for a product

that excites and engages them. With the

spurt in MT and the need of the product

to be its own representative, the world is

waking up and realising the importance

of packaging. There is a sustainable

packaging revolution being led by big

companies and the growing importance

of going green. There is a trend towards

stand up pouches packaging to increase

shelf appeal and differentiate products,

and an increase in metal packaging due

to the lifestyle change of the consumer.

With the spurt in MT and the

changing lifestyle and purchase habits

of the consumer, packaging has become

widely differentiated from packing

and is assuming greater importance

world over.

The World Packaging Organisation’s

slogan, ‘Better Quality of Life Through

Better Packaging’ is just a reflection of

a discipline that is emerging and which

has the power to make or break brands.

As they say, “First impression is the

last impression.”

Alpana Parida is

President of DY Works.

With over 20 years of

experience in retail and

marketing communications,

she is steering one of India’s largest

pure-play branding agencies offering

insight-driven solution across its

expertise areas. Email: [email protected]

INSIGHT & OUTLOOK: Product inspect ion system

56 Modern Packaging & Design January-February 2013

Neil Giles and Michelle Barnes

P roduct inspection keeps

quality control managers busy,

particularly in a time when they

are tasked with managing more

projects with fewer resources. With raw

ingredients being sourced from myriad

global suppliers, inspection of food,

beverage, personal care, pharmaceutical

and other consumer products has become

critical for ensuring consumer safety and

maintaining the brand reputation.

Product inspection technologies Today, manufacturers invest heavily

in X-ray inspection equipment, metal

detection systems and checkweighing

technologies as part of an effective

product inspection protocol. These

advanced tools inspect packed and

unpacked goods at high throughput rates

to ensure that products are contaminant-

free, in compliance with safety legislations

& retailer guidelines, contain correct

product weight and have no other

defects, such as missing components or

damaged packaging. Product inspection

technologies are essential for catching

everything from missing or broken

cookies, to detecting glass or metal shards

or bone fragments.

While these technologies monitor the

products, quality managers monitor the

equipment. This is a major undertaking

when considering that managers must deal

with multiple devices at multiple plant sites,

and when product set-ups are constantly

subject to change with new lines & products

being added. Effective monitoring is made

easier with the introduction of new data

management software that consolidates

all product inspection equipment into

one central software system. Software

innovations help optimise productivity by

enabling managers to visualise and access a

complete production line remotely, in real

time. This is important because in today’s

plant floors, fewer personnel monitor

a large number of individual equipment

in use.

Software security solutions A networked, consolidated software system

gives managers more control over processes

and data, thus improving overall security.

From a convenient, at-a-glance dashboard,

a manager can proactively monitor, for early

warnings, contamination of raw materials

before they reach the production line, or

be alerted about equipment that require

adjustment or maintenance before failure

actually occurs. Thus, production line

supervisors can make proactive adjustments

and corrective interventions in advance,

rather than react to adverse events.

Product inspection and vigilance in quality control involve detection & elimination of contaminants in food products before shipment. Software innovations have made this process considerably easier for manufacturers, as a consolidated software system gives better control over processes and data, thereby improving overall food safety.

Essential to ensure

consumer safety

Product inspect ion system

Modern Packaging & Design January-February 2013 57

Potential time-saving is another

advantage with data management

software. All data can be consolidated

from individual equipment. Reporting and

documentation are standardised, making

traceability & overall diligence easier. This

allows for simple adjustments to account

for legal variations in different geographical

markets. Thus, software innovations are

making life easier for manufacturers, as

product inspection and vigilance regarding

quality control become more critical.

X-ray inspectionX-ray inspection systems are becoming

increasingly popular, as consumer product

manufacturers work to comply with ever

more stringent safety standards. But,

concerns persist about the health issues

surrounding the use of X-ray. These are

generally based on myths about radiation

effects. Facts must be considered to debunk

these rumours. X-rays are electromagnetic

radiation that occur naturally and people

are exposed to them regularly. Their narrow

wavelength allows them to pass through

materials denser than visible light, allowing

X-ray machines to ‘see’ through material

opaque to the naked eye. These do not arise

from radioactive sources and are emitted

only when switched on.

While passing through an X-ray

inspection system, food is exposed to 200

micro Sievert (μSv) of radiation. Scientific

evidences show that this exposure dose

not affect the flavour, texture or nutritional

value of the food. The World Health

Organization has confirmed that food

exposed to radiation levels up to 10,000 Sv,

10 million times stronger, is still safe and

healthy to eat. The radiation dose for food

passing through X-ray detection systems is

so low that such food can retain their organic

labels after inspection.Employees need

not be concerned about radiation exposure

since the maximum dose rate, if positioned

immediately adjacent to an X-ray inspection

system during a year, is only 2,000 μSv. The

average human is exposed to 2,400 μSv

every year in background radiation and can

receive a dose up to one thousand times

that amount with no ill effects.

Sorting the factsX-ray inspection helps manufacturers

comply with national and international

standards like Hazard Analysis Critical

Control Points (HACCP) by detecting

contaminants in food, thus ensuring safer

food and protecting the end consumer

without harming the nutritional benefits

or taste of food.

Neil Giles is Marketing

Communications Manager for

Product Inspection Division

at Mettler-Toledo, based in

the UK. He specialises in all

four main product inspection technologies -

X-ray, metal detection, vision inspection and

checkweighing. Email: [email protected]

Michelle Barnes is Marketing

Executive at Mettler-Toledo

Safeline in the UK. She

specialises in X-ray technology

for packaging & inspection

sectors of the food & pharma industry.

Email: [email protected]

INSIGHT & OUTLOOK: Packaging colours and designs

58 Modern Packaging & Design January-February 2013

Barkha Dattani

Packaging is an important

element that plays a major role

in consumer decision of food

products. Packaging experts

believe that consumers can be convinced to

buy, if the package containing the product

appeals to the right senses. Whether the

audience is conscious or unconscious of

colour’s impact, its potential makes it a

worthy asset for any visual communicator.

Colour and design conceptsIt was not until after 1950 that much

attention was even given to the appearance

of the container of a product. At the time,

most items were packaged in functional

wrappers designed to protect and deliver.

Today, impulse purchasing makes up

almost 75 per cent of consumer spending,

and if the package fails to project the

right message, it might be left alone on

the store shelf.

Before the debut of a product, teams

research on decisions such as colours,

lettering, placement of packaging banners

and container size. Because of colour

trends and the ever-changing design taste

of the consumer, the average life span of

a package is two and a half years. If a

company does not invest in repackaging

efforts, the product will appear as old news

and the new, more currently designed

product will be more actively purchased.

Colour is a powerful medium through

which people view the world. When

applied skillfully and intentionally, colour

is a valuable tool for communication. As

a topic, colour has many theories related

to applications, and as such, has been

discussed for years. At present, there are

no meaningful guidelines for developing

a packaging design, which are needed

for designers & marketers. A lack of

guidelines may lead to packaging designs

that fail to achieve brand objectives.

Components of a good designColour is the prime factor for designers

while determining a package design. The

design teams are aware that people react

differently to different colours; moreover,

certain patterns can be traced through

physiological response testing. Colour

sends subliminal messages to people

and most of whom react the same to

certain colours. Manufacturers use this

information to make their product more

sellable.

Brand identityPackaging design should convey the

symbol that represents a company’s

identity. However, more and more

companies are bringing up the issues of

brand identity.

Numerous examples of food packaging

design have been used by different

companies to illustrate how a brand is

formed. Different companies that sell the

same kinds of food use similar colours,

eg, yogurt design, which can confuse

consumers. Companies should have

unique identities to make profits. Only

then can their products stand out on store

shelf. Being catchy can be an important

factor influencing design. With regard to

problems in dairy packaging design, the

design fails because the brand identity is

not clear. Consumers are not aware of

which brands they are choosing. To reach

the maximum potential, a signature colour

is a fundamental requirement for a brand.

To the consumer, the product and its package are one. They are presented to the consumer as one item, so product packaging and branding overall cannot be overlooked when carrying out product design and development. Colour functions as a visual communicator and is vital for attracting consumers’ attention.

Influencingconsumer decisions

Packaging colours and designs

Modern Packaging & Design January-February 2013 59

Principles of colour scheme A strong colour scheme is vital in

packaging design. According to a research,

people choose colour combination based

on two principles, which are closely

related and complementary – contrast

and harmony. To apply these two, one

must know the basic concept first.

Analogous scheme means that colours

adjacent to each other on the colour

wheel can create great harmony. For

making contrast, the colour will gain

intensity if it is against a large field of

another colour. The value also changes

if a light colour is against a dark one.

For example, the wrapper of Reese’s

chocolate bar has three colours – yellow,

brown and orange – which belong to an

analogous colour scheme. With orange

dominating the wrapper, yellow and

brown complement the whole design

colour, making the design look richer.

Colour psychologySome psychologists have determined

associations with colours, stating that

certain colours have different meanings in

different categories. In American culture,

black and brown are related to chocolate.

Advertisements with brown colour tend

to sell everything. For example, brown

colour is popular in coffee advertisements.

Some categories are consistent – brown

for regular chocolate, white for white

chocolate and red to hint at a flavour such

as cherry or berry. Thus, appropriate use of

colour to represent the flavour of food is

vital to attract consumers’ attention, where

colour schemes account for a greater part.

Attractiveness is a simple concept,

but difficult to implement. Depending

on the product, the packaging must

match the colour scheme, shape and

size, etc. One also must consider where

on the retail shelf it would be placed.

Attractiveness is relative, but packaging

can be designed to reflect the common

taste and aesthetic sensibilities of

the majority.

A message is important in the overall

branding effort of a company. Every step

is important here, from logo placement,

to the type as well as font used for the

type. The product packaging must convey

the cohesiveness that matches one’s other

marketing assets such as catalogs, website

and letterhead. If the product needs to

be explained to the consumer easily and

quickly, it must be done effectively as a

company competes with other products

on the shelf for consumer ‘eye’ time.

A visual treatProduct visibility refers to the ability

to actually see the product itself. If this

is possible and fits with the product,

consumers must be able to see the actual

product instead of just a product image

on the packaging. By seeing the actual

product, the consumer can envision

themselves using the product, which

increases the likelihood of a purchase.

Barkha Dattani is

Managing Director at

Barkha’s Brand Clinic.

Email: barkha@

barkhasbrandclinic.com

AUTOMATION TRENDS: Robot ics for FSS machines

60 Modern Packaging & Design January-February 2013

EnsuringEnsuringreducing wastagereducing wastage

precision and

Robotic solutions are making a strong impact in the design of new packaging machines. The trend is driven, in part, by expiring patents for the mechanical design of Delta robots, which has created a marketplace opportunity for suppliers. Anwesh Koley delves into the recent technologies in FSS machines for packaging to enhance productivity and reduce wastage.

Robotic technology was once

a lesser known and expensive

technology that provided

limited special purpose use

as welders or parts stackers. These days,

robotic advances bring these devices into

widespread use in a host of packaging

applications. In many cases, robots

combined with machines can create

automated production lines.

For many machine builders, modern

robots are still a tool, like a press or an

injection moulding machine. And, because

robots have progressed to the point where

use and integration is much simpler, vast

opportunities open up for use in factory

automation, especially for packaging. Of

particular interest is production lines

where robots are tightly integrated with

machines to create a highly automated

system that eliminates intermediate

material handling tasks.

With the increasing advancements in

robotic solutions for packaging, Filling,

Sealing and Strapping (FSS) machines

have caught up with the industry

requirements. A primary challenge is

engineers who are used to programming

in a robotic language because it is the

way they have done it for years. Debdeep

Kole, Director, Koley Converting

Machinery Pvt Ltd, says, “It has become

imperative to ensure increased cycle times

during filling and also reduce wastage of

material as the current competition in

the market does not allow much scope

for errors.”

Requirement for roboticsRobotic technology helps in sorting,

grading, weighing and inspecting

products while verifying and adjusting

product weight or measurement to meet

specifications. It monitors machine

operations to ensure quality and

conformity of filled or packaged products

to standards. From the safety point of

view, it supervises the production line,

keeps a track of problems such as pile-

ups, jams or glue not sticking properly. It

attaches identification labels to finished

packaged items, cuts stencils and stencil

information on containers, such as lot

numbers or shipping destinations.

Stocking and sorting products for

packaging or filling machine operation

also become easier with robotics. “It

replenishes packaging supplies, such as

wrapping paper, plastic sheet, boxes,

cartons, glue, ink or labels. Package the

60 Modern Packaging & Design January-February 2013

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Robot ics for FSS machines

product in the form in which it will be

sent out, for example, filling bags with

flour from a chute or spout,” adds Kole.

Understanding the technologyWhile advanced robotic solutions

in FSS machines have taken up in a

big way in European countries, it

is important to understand the technical

requirements of such applications

to avoid duplication of work and

wastage. The initial challenge lies in

integrating embedded robotic control

into the machine, which is compatible.

Software integration is the key obstacle

and it represents the primary difference

between the offerings of various

vendors. The kind of language that the

supplier provides for robotic

programming also plays an important

role. It is a choice and a completely new

toolset. This is where control vendors

are competing and providing different

solutions.

Some vendors embed the robotic

language into their software scheme. This

presents a challenge for how to interface

between the robotics subsystem and other

motions of the machine. This ensures

that filling machines operate exactly

according to the specific requirements

of the container, thus reducing manual

inspection. There is rapid growth in

robotic primary and secondary packaging

applications as opposed to the more

traditional standalone articulated robots

with big footprints doing palletising

and case packing. “A major trend is

the packaging OEMs either designing

their own arms, or using ours within

a packaging machine frame, along

with a robotic software library to do

the kinematics and control the rest of

the machine from a single programme

running on a single processor,” adds Kole.

Robotics in FSS machines for packaging is

less about repetitive tasks and more about

controlling space and controlling product.

A robot is a simple way to accomplish

these complex and dynamic tasks.

Line controller integrationBy integrating control of the robot into

the main line controller, engineers can

use common hardware and programming

tools, provide a much higher degree of

robot integration and provide higher

system performance than when a

dedicated purpose robot controller is

used. Advantages include common servo

drives and motors, common control

system hardware and common vision

and safety solutions, a single application

programme based on one or more of the

standard programming languages and a

common user interface with customised

robot control screens and integrated

recipe management.

Increased use of robotics in

packaging is driven by users looking for

more flexible lines and quicker product

changeover times with the ability to

run a broader range of products on

a common line. “Robots offer more

configurable mechanical solutions than

fixed automation for packaging. Simple

recipe changes can change the type of

product. A Delta robot, for example,

picks and places rather easily compared

to a fixed mechanical actuator. The

system is fully programmable and it is

easier to handle multiple product types

on the same line,” says Kole.

The impact of more robotics in

packaging machine design is driving

the performance of machines, quicker

product changeover and designs that

result in more flexible machines that

handle a broader range of products.

Users can select new recipe data

at the operator interface and

automatically the machine configures

itself for the new product, eliminating

the need for costly manual changeover.

Access to production information

is improved, along with collection of

more data for analysing the performance

of the machine and monitoring

production.

The approach uses less fixed

automation and is totally flexible. When

a new recipe is selected, the machine

including the robot automatically

reconfigures itself for the new product.

With the robot operated by the line

control, it is much easier to manage

that recipe information and the single

control system also makes it easier to

achieve FDA validation than with a

separate control system.

The road ahead for robotics in packagingPrecision is one area where India has

shown rapid progress, through the sheer

quality and number of professionals

generated every year with an eye

for quality and receptivity towards

innovation in the packaging sector.

Several MNCs have their global

packaging development teams based

in India, and domestic companies

need to abide by the stringent quality

norms prevalent globally regarding

accurate filling and sealing technology

without wastage. The end result will

provide no-compromise solutions from

Indian FSS machinery manufacturers,

which will benchmark international

standards.

Email: [email protected]

Modern Packaging & Design January-February 2013 61

Debdeep KoleDirector, Koley Converting Machinery Pvt Ltd

A major trend is the packaging OEMs either designing their own arms, or using ours within a packaging machine frame, along with a robotic software library to do the kinematics and control the rest of the machine from a single programme running on a single processor.

ENERGY MANAGEMENT: Metal packaging

62 Modern Packaging & Design January-February 2013

T he metal packaging market

worldwide is making rapid

strides because of its shelf

appeal, design aspects,

durability, handling and distribution

ease and above all eco friendliness.

Recently, Visiongain, a UK-based

company, has come out with a

comprehensive report (2011-2021) on

the global metal packaging market.

According to the report, global value

of the metal packaging market will

reach $165.4 billion by 2021 as demand

continues to grow in emerging markets

such as India. Further, metal packaging

market leaders in India are increasingly

producing a plethora of products to

meet growing demands, such as single-

serve, aesthetically pleasing, convenient,

re-sealable and most importantly

recyclable and sustainable metal

packaging.

Darshan R Shah, Director, Gujarat

Tin Manufacturing Company, notes,

“The use of metal packaging has various

advantages. First, it has a longer shelf-

life as compared to plastic and paper

packaging. Second, it is environment-

friendly and can be disposed and recycled

easily. Thus, as awareness about eco-

friendly and sustainable products grow,

people will divert to metal packaging, as

it is an easily recyclable product.”

Recycling to conserve energyToday, recycling has become a definite

necessity in our society as it has a direct

impact on the environment, our well

being and that of the future generations.

Metal cans are recyclable, which not

only help save energy but also natural

resources while reducing the amount of

wastes we send to landfill. The high

intrinsic value of used metal packaging

such as food and drink cans and foil trays

is a key incentive and major economic

impetus for increasing recycling, adding

significant value to kerbside collections.

Moreover, the endless recyclability

of metal packaging makes it a valuable

resource for industry, and the recycling

process itself delivers significant

environmental and economic benefits.

Every time metal is recycled, it cuts the

carbon footprint of the next product

made, so the benefits keep adding up.

Metal has the best recovery and

recycling rates among all key competing

packaging materials and is improving

year on year. Metal can be recycled an

infinite number of times without loss of

its essential properties. Metal packaging

collection for recycling is simple and

cost effective. Each year the metal

packaging industry does more with less.

Recycling saves 70 per cent of the energy

required for the production of steel from

raw materials and 95 per cent of the

energy required for primary aluminium

production. Aluminium and iron are the

3rd and 4th most abundant elements in

the earth’s crust. About 75 per cent of Courtesy: Plastic Ingenuity Inc

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Saving energy through

RECYCLINGThe demand for metal packaging is growing in the country owing to a number of factors; the major one being the high recyclability of metal packaging. Metal packaging whether made from steel or aluminium, fulfils all the aspects of sustainability. Thus, the industries and customers are increasingly focussing on metal packaging these days. Avani Jain highlights the benefits offered by metal packaging and how it helps in saving energy through recycling.

Metal packaging

Modern Packaging & Design January-February 2013 63

all primary aluminium is still in use and

available through recycling; 19 billion

tonne of steel is still in use and available

through recycling. High recycling rates

contribute significantly to the efficient

and economic use of primary materials,

thus further enhancing the long-term

viability of metal.

Benefits of recycling steelIt is important to note that steel

packaging is 100 per cent recyclable.

Steel is a monomaterial and therefore

easy to recycle. Since steel is magnetic, it

can be easily recovered from all efficient

waste streams. There is no need for

separate waste collection, so recycling

is easier. Even if steel packaging ends

up being incinerated, the steel can be

recovered from the bottom ash.

Recycling of steel saves resources

(iron ore, coal and limestone) and

reduces CO2 emissions. Each item of

recycled steel packaging saves over one

and a half times its weight in CO2.

In fact recycling 1 tonne of steel cans

save 1.5 tonne of iron ore, 0.5 tonne of

coking coal, 1.3 tonne of mining waste

and 1800 kg of CO2 emissions. Overall,

steel packaging recycling saves 4 million

tonne of CO2 each year. Moreover,

using recycled steel to make new steel

saves energy and resources.

Further, steel is a permanent

material that can be infinitely recycled

without any loss of quality. When

melted steel can be reused for a variety

of applications, thanks to its closed

material, open product loop properties.

Steel is recycled and can be used in cars,

trains, buildings, packaging etc.

Life Cycle Analysis (LCA) of tinplateTalking about tinplate in particular,

then LCA consider the entire life cycle

of tinplate, from cradle to grave, and

showed significant environmental gains.

Recycling of tinplate brings 30 per cent

energy savings and 42 per cent less CO2

emissions.

Growth opportunitiesMetal packaging offers highest shelf

life and barrier properties to oxygen

and moisture. Further, it is tamper-

proof, leak-proof, stackable, eco-friendly,

long shelf stable, ie can be stored in

ambient temperatures and there is no

cold chain required, possesses excellent

printability and shape ability, and above

all, it is recycleable. Considering these

advantages offered by metal packaging,

it would be beneficial if this industry

grows in India as it would definitely

play an important role in providing new

horizons and defining the sustainable

future of the packaging industry in

the country.

Moiz Chunawala, Director, Deccan

Cans & Printers Pvt Ltd, says, “With

the global pressure on India to

strengthen its environmental laws, the

government has started taking initiatives

for promoting more environment-

friendly products and metal packaging

falls in that area. Even consumers are

becoming conscious and prefer products

that are environment-friendly and easily

recyclable.”

He adds further, “Although the

growth of metal packaging industry

seems slow today, it is a sustainable

growth that will last long and the future

of the industry looks bright.”

Brighter energy saving prospects aheadSince India is a potential market,

competition is bound to grow over

the years among various packaging

materials. The preference will be

governed by myriad factors such as

convenience, eco-friendliness and

recyclability. Shah notes, “The future

of the metal packaging industry looks

bright as the agro and food industries are

growing at a fast pace. These industries

account for the maximum share in

the metal packaging industry. Further,

if more actions are taken for banning

the usage of plastics, then it will

directly impact the metal packaging

industry as metal packaging is

highly recyclable and thus supports

sustainability.”

Email: [email protected]

Darshan R ShahDirector, Gujarat Tin Manufacturing Company

Moiz ChunawalaDirector, Deccan Cans & Printers Pvt Ltd

The use of metal packaging has various advantages. First, it has a longer shelf-life as compared to plastic and paper packaging. Second, it is environment-friendly and can be disposed and recycled easily.

With the global pressure on India to strengthen its environmental laws, the government has started taking initiatives for promoting more environment-friendly products and metal packaging falls in that area.

POLICIES & REGULATIONS : Thin-wal led packaging

64 Modern Packaging & Design January-February 2013

With the processed food segment growing at an alarming rate in the country, it is perhaps time one took a good look at its inherent packaging prototypes. Although the advent of thin-walled plastic packaging has begun in this segment, its quality in most cases is not up to a satisfactory mark. Sweta M Nair finds how introduction of certain regulations can do wonders for the native thin-walled plastic container segment.

The on-the-go lifestyle of many Indians has fuelled the consumption of processed food. In cases

where fresh food is scarce due to natural or man-made calamities, it is in fact the processed food items that take up a benevolent attitude. Keeping the contents of processed food fit for consumption is the key responsibility area of materials that are used in its primary packaging. Traditionally governed by glass and metal, plastic is slowly replacing these materials in the thin-walled packaging segment. Composed of open-top containers and lids, plastic not only drastically reduces weight but also offers design opportunities. Ideal for frozen foods, ready meals, processed meats etc, thin-walled plastic containers have risen

to the occasion as the preferred material as it complements the ‘use and throw’ requirement.

“The global demand for food containers is expected to increase by 3.8 per cent annually from 2011 to 2013, reaching $124 billion in 2013. In Asia and India, a stronger increase is expected, with growth opportunities on thin-walled packaging for the food industry trending at about 15 per cent for Asia (South East Asia specifically) and 12 per cent in India,” remarks James Ong, Borouge Marketing Manager, Moulding Marketing Centre. “This is the reason why we are increasing our Polyethylene (PE) and Polypropylene (PP) production at our third expansion phase in Ruwais, UAE with an additional capacity of 2.5 million tonne per year,” he adds.

Inherent advantagesLightweight and thinner gauges of plastic containers for processed food items are certainly attractive from a retail perspective. Extending the shelf-life without harming the consumption of food items is a factor that works in favour of thin-walled containers. “When it comes to packaging, plastics is preferred over other materials as it is lightweight and universally accepted for processed food. However, the quality of these containers is where the focus gets digressed, as sometimes containers do not even meet the required standards,” informs Jatin Ved, Director, Sarvodaya Company. Faster cycle times, improved processes and better aesthetics with in-mold labelling are other factors that this type of packaging brings to the

Reinforcing food safety guidelines in India C

ourt

esy:

Bor

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Thin-wal led packaging

Modern Packaging & Design January-February 2013 65

James OngBorouge Marketing Manager, Moulding Marketing Centre

Jatin VedDirector, Sarvodaya Company

In Asia and India, a stronger increase is expected, with growth opportunities on thin-walled packaging for the food industry trending about 15 per cent for Asia (South East Asia specifi cally) and 12 per cent in India.

When it comes to packaging, plastics is preferred over other materials as it is light-weight and universally accepted for processed food. However, the quality of these containers is where the focus gets digressed, as sometimes containers do not even meet the required standards.

table. In case transparency is required such containers are much better suited than traditional metal opaque cans as consumers prefer seeing through the packaging to verify the freshness of a product before purchasing it. Additionally, thin-walled plastic packaging extends properties of being shatter-resistant, tamper-proof and microwaveable.

In the light of such advantages, the potential of this segment is clearly evident. However, emphasis is being laid on the type of materials used for construction. “These types of containers and all other types of packaging that is intended to come in contact with food are regulated to national or regional standards. As such, the regulations are not global, but many countries have based their food packaging legislation on the Food and Drug Administration (FDA) agency in USA or the legislation in the European Union. These regulations discuss which substances are allowed to be put in contact with food, how to measure them, and defines the concentrations that are considered safe, depending on food type and usage of the packaging. Baby bottles are thick-walled transparent containers made from polycarbonate. But BPA has been a concern for packaging. As a response to these concerns, the industry is moving to other types of plastic, such as PE and PP which is inherently free of BPA,” says Ong. Thus, from a consumer and environmental perspective, containers made from PP do not impart taste or odour to the packaged product and are completely recyclable.

Government interventionSome countries have regulations on the use of packaging materials, and the use of thin-walled plastic packaging would also need to be regulated. “With a global paradigm shift towards preferring thin-walled containers, I believe the introduction of regulations in this segment is not far behind in India. It has been applied in other countries so it is soon going to be introduced here as well. I see a great potential for OMV’s technology in the market. Moreover, with the market developing, it is a good opportunity to

reap the ‘first mover’ advantage,” reveals Kent T Johansson, President, OMV-USA Inc.

Further highlighting areas in thin-walled containers that need regulations, Johansson adds, “From its very inception, these containers need to be contamination-free. Limiting human contact at the production stage could take care of this. A regulation on hygiene is where our fully automated machinery can comply. Recyclability is another area, so the use of PP could be encouraged. Regulations on energy savings is another important domain. To achieve this, our machinery from consuming 1.4 kilo watt for 1 kg of finished products, now consumes only 0.9 kilo watt for the same quantity. Probably in the coming years we will be able to further reduce the energy consumption drastically.”

In accordance with regulations on materials, Ved believes even converters have an equally important social role to play. He says, “Regardless of size, companies that are involved in any aspect of the food chain and want to implement systems that consistently provide safe products should get adequate certifications. For instance, getting an ISO 22000:2005 certification should become a regulation as this will ensure the production of safe containers.”

A consensusFrom material selection to production to getting placed on retail shelves, thin-walled containers must ensure and protect its contents at all stages. Regulations at each and every step of the value chain could ensure the enhanced use of such packaging, thereby economically augmenting the growth of a segment. The only critical challenge that appears here is finding an efficient way of disposing these used containers. Bringing in regulations that complete the circle is crucial as then every entity can reap benefits of a systematic system. Regulations might not be far behind, but developing the attitude to welcome change is what might become a hindrance when implementation begins.

Email: [email protected]

STRATEGY: Packaging industr y

66 Modern Packaging & Design January-February 2013

FLEXIBLE PACKAGINGFLEXIBLE PACKAGING

The Indian packaging industry is one of the fast growing industries in the country, influencing all industries

directly or indirectly. It has a growth rate of more than 15 per cent per annum. This growth is expected to double in the coming years, as India’s per capita packaging consumption is less than the world average, thus offering substantial business opportunities to the Indian packaging industry. This industry has seen major changes in recent years and the major one being a shift from rigid to flexible packaging.

Flexible vs rigid The packaging industry can be broadly

divided into flexible and rigid packaging. The existing market for flexible packaging in India is estimated at about $ 2.8 billion and is growing by 14-15 per cent annually with a rapidly increasing demand for consumer packaged goods from India’s growing middle class. Key advantages of flexible packaging over rigid packaging include lightweight, small pack size, energy savings, ease of storage and transportation and convenient disposal.

Further, the utility of flexible packaging arises from properties of aroma retention, sealing and heat insulation, barriers against moisture and strength. The demand for small packs has also given impetus to the flexible pouch segment, which allows small quantity

packaging. Also, flexible bags are used for carrying bulk goods such as food grains and cement. Ease of printing has also made flexible packaging a tool for branding and display of retail goods.

Pavan Parikh, Director, Parikh Packaging Pvt Ltd, says, “Till three years back, rigid packaging constituted 60 per cent of the total marketshare and flexible packaging 40 per cent. But the trend is changing now and more people are moving towards flexible packaging owing to a number of reasons such as flexibility, ease of handling etc.”

Favourable LCA of flexible packagingOther than the benefits stated above, it is also observed that flexible packaging rates favourably as compared to rigid packaging when evaluated in this way. The life cycle attributes of flexible packaging demonstrates many advantages across numerous packaging applications and alternatives.

The Life Cycle Analysis (LCA) of flexible packaging shows that by using lightweight packaging, such as flexible pouches, companies can reduce the amount of fuel used and greenhouse gases emitted during transportation. It generates less waste, reducing landfill discards. Also, innovation and technology have enabled flexible packaging manufacturers to use fewer natural resources in their packaging.

In addition, lighterweight flexible packaging results in less transportation-related energy and fossil fuel consumption & environmental pollution. In fact, flexible packaging offers large energy savings per year in manufacturing and transportation. The potential for reducing actual petroleum use by reducing package weight in transport is impressive.

Inclining towardsInclining towards

With increasing number of modern trade outlets, growth of retail sector, changing customer expectations and behaviour, the packaging industry is constantly undergoing new trends and developments. One of the major developments in the recent years is a shift from rigid to flexible packaging owing to a number of reasons. Avani Jain highlights the reasons for this change and focusses on the benefits offered by flexible packaging.

Courtesy: BO Packaging

Packaging industr y

Modern Packaging & Design January-February 2013 67

Pavan ParikhDirector, Parikh Packaging Pvt Ltd

Till three years back, rigid packaging constituted 60 per cent of the total marketshare and fl exible packaging 40 per cent. But the trend is changing now and more people are moving towards fl exible packaging owing to a number of reasons such as fl exibility, ease of handling etc.

Avra MitraSenior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd

The demand for fl exible packaging is increasing among all segments of population. Due to various government schemes, which are enhancing the purchasing power of people, they are moving to buying from retail outlets and demand small sachets of oil & ghee, biscuit packets etc.

The LCA also states that recycling and reuse of flexible packaging can result in good amount of energy savings. Further, it is seen that in keeping with the environmental concerns, the flexible packaging industry has taken into account all aspects of the triple bottom line (financial, social and environmental) and each stage of a product’s lifecycle, including raw materials, production processes, transportation, functionality, end-of-use option and sustainability of the product being packed. Thus, it is obvious for the industry to shift towards flexible packaging and the growth of this market is imperative.

Booming flexible packaging marketGrowing use of flexible packaging can be gauged from changing packaging trends. Over the last ten years, conventional packaging materials such as glass, tin, plate, paper, aluminium and jute have been replaced with flexible packaging materials in several applications. Further, plastics dominate the flexible packaging market because of their properties. High-density Polyethylene (HDPE), Low-density Polyethylene (LDPE), Biaxially-oriented Polypropylene (BOPP) and Polyvinyl Chloride (PVC) are major materials used for flexible packaging.

Avra Mitra, Senior Manager-Key Accounts, Business Unit-Web Fed, Bobst India Pvt Ltd, says, “The demand for flexible packaging is increasing among all segments of population. Due to various government schemes, which are enhancing the purchasing power of people, they are moving to buying from retail outlets and demand small sachets of oil & ghee, biscuit packets etc. These sachets, pouches and packets are a part of flexible packaging. This is one of the factors indirectly driving the demand for flexible packaging in India.”

He adds, “The increasing disposable income of the rising middle class has increased the demand for flexible packaging. The growth of processed food industry has propelled the growth of the flexible packaging market in India. Another factor driving the growth is that the per capita consumption of flexible packaging is still lower in India as

compared to other countries such as the US. The per capita consumption of flexible packaging in India is approximately $ 10 as compared to developed countries where it is about $ 100.”

Overall, Food and Fast Moving Consumer Goods (FMCG) industries are the largest consumer of flexible packaging products. Food accounts for 38 per cent of the flexible packaging market. Other key user segments are beverages, pharmaceuticals, snacks and confectionery, dairy products and shopping bags. While departmental retail is a key driver of flexible packaging in the urban foods markets, rural demand is being generated because of unit packaging needs.

Opportunities aheadConsidering the current trends, ie, low per capita consumption of flexible packaging, consistent growth of the processed food industry and the fact that flexible packaging is the cheapest and convenient form of packaging, the demand for flexible packaging will definitely increase. Growth will continue to be in double digits. Further, with the entry of foreign direct investment in retail, the demand for flexible packaging will further increase.

Thus, flexible packaging proves its usefulness and value for business, consumers and environment & future generations as compared to rigid packaging. Innovations in flexible packaging have increased product protection and consumer convenience, enhanced retail shelf impact and improved manufacturing efficiencies, while ensuring lesser use of natural resources, reducing energy consumption & waste generation.

Promising futureAs per the study ‘The Flexible (Converted) Plastic Packaging Market 2012-2022’ by Visiongain, the global flexible plastic packaging market will reach a value of $ 137 billion in 2012, as the trend of convenience and low cost drives global demand. The flexible plastic packaging market will record strong growth over the next decade, with a significant portion of the growth derived from the emerging markets.

Email: [email protected]

TIPS & TRICKS: Tamper-proof packaging

68 Modern Packaging & Design January-February 2013

Security labelling is an essential tool to combat counterfeiting. Today, consumers are on the lookout for overt security labelling to ensure a genuine product purchase, while covert and forensic solutions deliver an extra layer of protection by ensuring product integrity from the producer to the user.

Labelling is an important aspect of pharmaceutical packaging security, and labelling & barcoding systems have emerged as potent tools to prevent counterfeiting and to ensure quality. Anwesh Koley looks into the various pointers which should be kept in mind to guarantee pharmaceutical products adhere to globally accepted standards.

Methods to ensure safety of pharmaceuticals

The pharmaceutical industry in India - a major producer and exporter of generic drugs - is quite complex, with guidelines

varying according to countries. The good news is that Indian regulatory bodies have been quick to adapt to standards

prevalent in global markets. While pharmaceutical companies were earlier required to comply with a few norms that were internationally accepted and followed, currently, each country insists on adhering to quality certifications pursued by them individually. This

has mandated the requirement for stringent security norms, which are not only internationally honoured but also provide safety solutions to companies and end users.

With inputs from Avery Dennison

Email: [email protected]

Semi-covert solutions provide options with near-hidden features including ultravoilet applications and micro-text. Solutions are durable and augmented for greater protection against imitation. To combat theft, anti-tampering and anti-theft labels and seals that are destroyed or change in appearance (leaving ‘void’ message) upon tamper attempts are also available.

The Global Track & Trace programme can offer focussed data management with easy availability of information 24/7 through the Internet. Blending complete label logistics with improved stock control and product identification and authentication by field investigators, this solution delivers total ease of tracking shipment and orders throughout the supply chain.

Security labels incorporate a complex range of features to ensure the authenticity of products. Overt security features include holograms, watermarks and visible threads in the label adhesive. Avery Dennison security solutions carry more than 25 standard 2D–3D holograms, and brand owners can create and register their own designs.

Added security solutions usually require the use of a viewing device to validate authenticity. The solution’s hidden detectable features include a variety of taggants (special readers needed) and chemical additives/colourants. Infrared taggants are special additives that can be mixed into the adhesive. When exposed to a special lamp, adhesive discoloration occurs as proof of authenticity.

R a d i o Fr e q u e n c y Identification (RFID) helps gain greater product-level authentication beyond techniques of optical security. More sophisticated than barcodes, RFID solutions can be encoded with large amounts of variable information, giving greater control in identifying and tracking products. They also offer increased memory capacity, are cost-effective and reduce risk for error.

Following are some tips to make your packaging tamper-proof:

PROJECTS

Modern Packaging & Design January-February 2013 69

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

Automatic labelling machinesInterlabels Industries Pvt Ltd

Project typeNew facility

Project newsInterlabels Industries Pvt Ltd is

planning to set up a project at Thane,

Maharashtra. The project involves

manufacturing of automatic labelling

machines.

Project locationThane, Maharashtra

Project costNA

Implementation stagePlanning

Contact details:

Interlabels Industries Pvt. Ltd

110, Ravi Industrial Estate

Off Mahakali Caves Road

Andheri (E)

Mumbai, Maharashtra

Tel: 022-26873939

Website: www.interlabels.com

Biaxially-Oriented Polypropylene (BOPP) film/tapeVraj Integrated Textile Park Ltd

Project typeNew facility

Project newsVraj Integrated Textile Park Ltd is

planning to set up a new polymers

project at Kheda, Gujarat. The project

involves manufacturing of BOPP

film/tape.

Project locationKheda, Gujarat

Project costNA

Implementation stagePlanning

Contact details:

Vraj Integrated Textile Park Limited

Chiripal House

Shivranjani Cross Road, Satellite

Ahmedabad - 380015

Tel: 079-26734660/2/3

Fax: 079-26768656

Email: [email protected]

BOPET filmsTirupati Balaji Polymers Pvt Ltd

Project typeNew facility

Project newsTirupati Balaji Polymers Pvt Ltd is

planning to set up a new polymers project

at Surat, Gujarat. The project involves

manufacturing of BOPET films.

Project locationSurat, Gujarat

Project costNA

Implementation stagePlanning

Contact details:

Tirupati Balaji Polymers Pvt Ltd

Shop No.5, Shantiba Complex

Near Tapshi Soc

Varachha Road, Surat

Gujarat – 395006

Tel: 0261-2548478/9825199594

Email: [email protected]

Multi-layer filmParakh Agro Industries Ltd

Project typeNew facility

Project newsParakh Agro Industries Ltd is planning

to set up a new polymers project at

Pune, Maharashtra. The project involves

manufacturing of multi-layer film.

Project locationPune, Maharashtra

Project costNA

Implementation stagePlanning

Contact details:

Parakh Agro Industries Ltd

Parakh House, 1

Market Yard, Pune 411 037

Tel: 020-24261733

Fax: 020-24263211

Email: [email protected]

Website: www.parakhagro.com

Woven sack bagsCrescent Innovative Packaging Pvt Ltd

Project typeNew facility

Project newsCrescent Innovative Packaging Pvt Ltd is

planning to set up project at Vadodara in

Gujarat. The project involves manufacture

of woven sack bags.

Project locationVadodara, Gujarat

Project costNA

Implementation stagePlanning

Contact details:

Crescent Innovative Packaging Pvt Ltd

Windsor, 2nd Floor

CST Road

Kalina

Santa Cruz (East)

Mumbai - 400 098

Tel: 022-67033555 (Board)

Fax: 022-67033556

Email: [email protected]

Website: www.crescentindia.com

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Latest Popular Tenders brought to you by www.tendersinfo.com

TENDERS

70 Modern Packaging & Design January-February 2013

Latest Popular Tenders brought to you by www.tendersinfo.com

Liquid filling machine Org : Department of Health Central Supply

Chain Management Directorate

TRN : 13830897

Desc : Purchase of 3 x Liquid Filling

Machine Semi Automatic

BOD : 23 Jan, 2013

Loc : South Africa

BT : Global (ICB)

Paper bagsOrg : Sav. No S.R.L. Servizi Ambientali

Veneto Nord Orientale

TRN : 13990070

Desc : Supply of paper bags

BOD : 29 Jan, 2013

Loc : Italy

BT : Global (ICB)

Polypropylene bagsOrg : Punjab State Cooperative Supply and

Marketing Federation Limited (MARKFED)

TRN : 13895499

Desc : Supply of polypropylene bags for filling of

cattlefeed for Kapurthala plant

BOD : 30 Jan, 2013

Loc : Kapurthala, Punjab

BT : Domestic (NCB)

Packing box Org : Ordnance Factory Board

TRN : 13990444

Desc : Supply of four type of packing box

BOD : 30 Jan, 2013

Loc : Nagpur, Maharashtra

BT : Domestic (NCB)

Laminating supplies Org : City of Chicago

TRN : 13966649

Desc : Provision of Laminating Supplies

BOD : 30 Jan, 2013

Loc : United States

BT : Global (ICB)

Products for packaging and handling Org : Mindef/Ema/Sca/Pfaf-Ce/Bap

TRN : 13912839

Desc : Supply and delivery of products for

packaging and handling (packaging)

BOD : 31 Jan, 2013

Loc : France

BT : Global (ICB)

Polythene waste and refuse sacks and bags Org : R Communauté DAgglomération

De LAéroport Du Bourget - Caab

TRN : 13856634

Desc : Supply of polythene waste and

refuse sacks and bags

BOD : 31 Jan, 2013

Loc : France

BT : Global (ICB)

Plastic trash bags Org : Fachstelle Beschaffungswesen Stadt Bern

TRN : 13910858

Desc : Supply of plastic trash bags

BOD : 1 Feb, 2013

Loc : Switzerland

BT : Global (ICB)

Disposable catering supplies Org : Region Syddanmark

TRN : 10663082

Desc : Purchase of disposable tableware, disposable

household items, plastic and paper bags

for household use and for disposal of waste and

capsules and vomit bags

BOD : 21 Feb, 2013

Loc : Denmark

BT : Global (ICB)

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type.

EVENT LIST

Modern Packaging & Design January-February 2013 71

Food Style Expo 2013Food Style Expo 2013, will take place in

Chennai, India, for three consecutive days.

In this trade show, prime importance will

be given to the latest food items and food

packaging equipments and materials. It

will provide a holistic view into the food

and beverages industry other than its

evident focus on packaging; January 4-6,

2013; at Chennai, India

For details contact:

Sri Sathya Sai Book Shop

Sri Sathya Sai Trust

Sundaram - Sri Sathya Sai Baba Ashram

No. 7, Sundaram Salai, R.A. Puram

Chennai – 600021

Tel: 044 – 24346255

Email: [email protected]

Website: http://tradeshows.tradeindia.com/

food-style-expo2013

Innovasia 2013 An excellent platform to build business,

Innovasia 2013 falls under the umbrella

of Vibrant Gujarat. The event aspires to

highlight current technologies to combat

current and future hurdles in fields

of agriculture, production industries,

infrastructure, energy, healthcare, IT, media

and applied sciences; January 8-13, 2013; at

Mahatma Mandir, Gandhinagar, Gujarat

For details contact:

Sunil Shah

Global Innovation Center

All Gujarat Innovation Society

402, Sheel Building, 4, Mayur Colony

Mithakhali, Navrangpura

Ahmedabad – 380009

Mob: 9978904476

Email: [email protected]

India International Packaging & Labeling Expo BaddiIndia International Packaging & Labeling

Expo Baddi is a well recognised leading

packaging, printing and labelling show

dedicated to showcasing the best and

advanced technology-aided packaging

aids. The show will prove to be effective

for professionals working in this sector;

January 18-20 2013; at Hotel Gianz,

Baddi, Himachal Pradesh

For details contact:

Harish Arora

Paramount Exhibitors

# 679, Phase 7, S. A. S. Nagar

Mohali, Punjab

Tel: 0172-2274801/2274802

Fax: 0172-2274803

Website: www.paramountexhibitors.com/

aboutus.html

Indiapack 2013This event has emerged as a brand name in

the Indian packaging industry. Recognising

that new trends and developments are

essential for the growth of the industry,

this event will offer a wide platform for

showcasing innovations in packaging

materials, machinery & other allied

services; January 28-30, 2013; at Bombay

Exhibition Centre, Mumbai

For details contact:

Shekhar Amberkar

Indian Institute of Packaging

Plot E-2, MIDC Area

Andheri (East),

Mumbai - 400093

Tel: 022-28219803 (Ext. 307)

Fax: 022-28375302

Email: [email protected]

Website: www.indiapack.org

India International Packaging & Labeling Expo RudrapurIndia International Packaging &

Labeling Expo Rudrapur is an event

organized exclusively for the household

consumer sector as this show exhibits

the best solution for packaging,

processing and labelling of consumable

items. The exhibition will showcase

the updated and customised range of

packaging, processing, measuring and

labelling equipments and solutions

which will surely impress the attendees;

February 8-10, 2013; at Gandhi Maidan

Rudrapur

For details contact:

Corporate Office

C-84, Industrial Area- VII

Mohali (Chandigarh)-160055

Tel: 0172 - 4699 301-02

Mob: 09814211848

Fax: 0172 - 4699303

Email: [email protected]

Website: www.packaginglabelingexpo.com

National

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment

For details contact:Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028 Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected] • Web: www.engg-expo.com

IndoreMadhya PradeshJan 11-14, 2013

HyderabadAndhra Pradesh

May 31-Jun 3, 2013

AurangabadMaharastra

Feb 22-25, 2013

EVENT LIST

72 Modern Packaging & Design January-February 2013

NW Food Manufacturing & Packaging Expo and Conference The Northwest Food Manufacturing &

Packaging Expo is considered the largest

regional food processing expo in North

America. The event is held annually in

Portland and attracts almost 4,000 food

processing industry professionals from

across the country; January 14-16 2013;

Oregon Convention Center (OCC),

Portland, United States of America

For details contact:

Kurt Vetsch

Northwest Food Processors Association

8338 Ne Alderwood Road, Suite 160

Portland, Oregon, United States Of America

Tel: +(1)-(503)-3272200

Website: www.nwfpa.org/expo2013

IC Packaging Technology Expo IC Packaging Technology Expo is the

most significant exhibition specialised in

IC Final Manufacturing, (assembly, test

and packaging). ICP gathers all lines of

equipment, materials, manufacturing &

testing services for manufacturing of fast-

developing ICs such as SIPs, WCSPs,

BGAs, FCs etc; January 16-18, 2013;

Tokyo International Exhibition Center,

Tokyo, Japan

For details contact:

Reed Exhibitions Japan Limited

18F Shinjuku - Nomura Building

1-26-2 Nishishinjuku, Shinjuku, Tokyo, Japan

Tel: +(81)-(3)-33498501

Fax: +(81)-(3)-33498599

Website: www.icp-expo.jp/en

Upakovka/Upak Italia 2013 Packaging manufacturers in the Russian

Federation continue to invest in order to

meet the expectations of customers in such

sectors as food, confectionery, cosmetics

and pharmaceuticals. UPAKOVKA/UPAK

ITALIA is organized by Messe Düsseldorf

in conjunction with its Italian partner,

Centrexpo; January 29-February 2, 2013;

at Expocentre Moscow, Russia

For details contact:

Thomas Franken

D-40474 Düsseldorf

Stockumer Kirchstrasse 61

Tel: +49-211-45 60-7739

Email: [email protected]

Website: www.upakovka.messe-duesseldorf.de

Perfumes, Cosmetics & Design The 9th edition of PCD (Perfumes,

Cosmetics & Design) dedicated to

packaging innovation for perfumes

& cosmetics will bring together more

than 1400 participants from more than

thirty countries representing the leading

international brands and their packaging

suppliers. This edition will highlight the

latest developments in term of innovations

& sustainability; February 6-7, 2013; at

Paris Espace Champerret, Paris, France

For details contact:

Sylviane Robinet

Oriex

25, Rue Andre

Le Pre Saint-Gervais, France

Tel: +(33)-(01)-48918989

Fax: +(33)-(01)-48434994

Email: [email protected]

Website: www.pcd-congress.com

West Pack West Pack is the premier exhibition of

packaging and processing machinery,

materials and associated technology in

the US. This is an opportunity to present

the products and solutions live and feel

the new equipment and technology. This

three-day exhibition will serve you the

best of industry and will not only increase

the production graph but also strengthen

your pocket as well by reducing the cost of

packing material; February 12-14, 2013; at

Anaheim Convention Center, California,

United States of America

For details contact:

UBM Canon

2901 28th Street, Suite 100

Santa Monica, CA 90405

United States of America

Tel: 310-445-4200

Email: [email protected]

Website: www.canontradeshows.com/expo/

wpack13

Pharmapack Europe Pharmapack Europe is an international

conference and exhibition dedicated to

innovation in pharmaceutical packaging

and drug delivery system. It is the place

to meet manufacturers and suppliers of

medical devices, packaging, and production

equipment; February 13-14, 2013; at

Grande Halle de La Villette, Paris, France

For details contact:

UBM Canon

2901 28th Street, Suite 100

Santa Monica, CA 90405

Tel: 310-445-4200

Fax: 310-445-4299

Email: [email protected]

Website: www.pharmapack.fr/en/

Sino Pack Sino Pack is the premier exhibition of

packaging and processing machinery,

materials and associated technology in

China. Exhibition area is expected to reach

40,000 sq m with 500 exhibitors exhibiting.

In recent years, it has become the largest

professional and international packaging

trade fair in China; March 4-6, 2013; at

Area A, China Import & Export Fair

Complex, Guangzhou, PR China

For details contact:

Adsale Exhibition Services Limited

6th Floor, 321 Java Road North Point

Hong Kong, China (Hong Kong S.A.R.)

Tel: +852-2-8118897, Fax: +852-2-5165024

Email: www.chinasinopack.com/GPAC13/

Main/lang-eng/Information.aspx

International

The information published in this section is as per the details

furnished by the respective organiser. In any case, it does not

represent the views of Business Insights •Technologies•Opportunities

EVENT REPORT: Labelexpo India 2012

Modern Packaging & Design January-February 2013 73

Anwesh Koley

Labelexpo India is the largest

event for the label, product

decoration, web printing and

converting industry in South

Asia. Held every two years, the show’s

sixth edition took place in Pragati Maidan,

New Delhi, from October 29, 2012, to

November 1, 2012. Aimed at label and

package printers/converters, brand owners

and label designers, the event proved to

be one of the best places to see the latest

advances in technology & materials.

A significant platform for new

product launches, Labelexpo India 2012

saw the unveiling of over 20 new presses

demonstrated live on the show floor.

Business was brisk across the show’s

four days with many exhibitors reporting

on-site sales.

Landmark in a decadeThis year’s event was the largest in its

ten year history with about 200 press

and material manufacturers participating

and included established market leaders

such as Avery Dennison, HP, Mark Andy

and Nilpeter. Color-Dec, Fujifilm Sericol,

Heraeus Amba, Jung Chang Machinery,

Mastercorp, Mimaki, Rheintacho and

Webtech were exhibiting for the first time.

There has also been a significant increase

in international exhibitors with more

manufacturers than ever before from the

West and Middle-East, including Anoop

Plastic and Taghleef Industries.

The event attracted about 8,049

visitors adding a 33 per cent to its growth

as compared to FY 2010 with a total of

6,054 visitors. Since its inception in 2002,

Labelexpo India 2012 has featured over

200 local and international exhibitors,

including 49 first time participants;

up from just over 150 in 2010. The

organisers also reported that 53 per cent

of exhibitors had already confirmed their

participation at Labelexpo India 2014

before the current show closed.

The event was all about the show

floor and visitors were allowed to get

up close to the machinery and materials.

With over 20 live working presses being

demonstrated at the show by companies

including Gallus, Mimaki and Omet,

attendees were well placed to make

informed choices.

Platform for innovationsThe growth of the Indian middle class is

having a long-term impact on packaging

markets and the demand for packaged

goods. These developments, in turn, are

boosting demand for high-quality labels

and local manufacturing facilities. Samir

Patkar, Managing Director, Gallus India

Pvt Ltd, said, “Exhibiting for the third

time at Labelexpo India, we want to

not only showcase our innovation and

technology but also our commitment as

a dedicated company with a new Indian

organisation.”

The advantage of having global events

such as the Labelexpo is the rapid adoption

of a sustainable production procedure

which provides higher levels of security

and gives back to the environment as well.

Maarten Hummelen, Marketing Director,

GSE Dispensing, said, “The high level of

competition, volatile raw materials prices

and shorter production runs make the

search for added value more acute than

ever. Packaging print converters must adopt

a lean management philosophy to combat

these challenges. Our aim is to bring this

message to the table at Labelexpo India

and share our thoughts with the Indian

label printing community.”

A futuristic initiativeIndia is on the verge of significant

developments in food packaging, labelling

and other forms of package printing that

will increase demand for higher speeds,

greater productivity and more robust

equipment. Principles followed by global

companies today in helping their customers

become more successful also apply to

India. David Ho, General Manager, Asia

Pacific, Martin Automatic, said, “We look

forward to sharing our knowledge about

and expertise in the different market

segments, multi-substrate performance

and the appropriate application of

technologies with converters and printers

attending Labelexpo India.”

Exhibitors emphasised how local

support, training facilities, human resource

and innovative products were crucial in

offering a competitive advantage.

Email: [email protected]

Setting standards for path-breaking labelling solutionsSetting standards for path-breaking labelling solutionsThe future of India’s label industry is undeniably strong with many opportunities as label and package printing converters spend wisely on top quality machines, materials and ancillaries. With new prospects emerging for label and packaging printers and a growing interest in digital technologies, events like Labelexpo India 2012 provided an exciting and interactive platform to explore lucrative business opportunities.

Participants at the show Printing press at Labelexpo India 2012 Visitors at the stalls

EVENT REPORT: Internat ional PackTech India 2012

74 Modern Packaging & Design January-February 2013

Sweta Nair

From being considered as a mere

add-on to cost, packaging is

being recognised as an isolated

activity. Shouldering and

extending this belief beyond industry

horizons was the trade fair duo, namely

International PackTech India and drink

technology India that were organised by

Messe Düsseldorf and Messe Munchen

GmbH respectively, during November

6-8, 2012, at the Bombay Exhibition

Centre.

A subsidiary of interpack, the

International PackTech India 2012 was

supported by the Ministry of Micro,

Small and Medium enterprises, VDMA

(Verband Deutscher Maschinen- und

Anlagenbau - German Engineering

Federation), Institute of Packaging

Machinery Manufacturers of India

(IPMMI) and Indian Flexible Packaging

& Folding Carton Manufacturers

Association (IFCA).

A numerical perspectiveThe three-day fairs received

approximately 7,500 trade visitors,

which is a substantial increase of 25 per

cent from its last 2010 edition. With

a 30 per cent overall increase in space,

International PackTech India and drink

technology India recorded figures of 20

and 40 per cent respectively. Trade fair

visitors got an overview of products and

services of more than 220 exhibitors.

Participating companies from more

than 20 countries were present at these

two fairs. Within the context of a joint

German exhibit, 17 renowned German

companies presented their products and

services. Acknowledging the presence

of German-made machines in the

fair, Rajesh Nath, Managing Director,

VDMA India, said, “Advantages provided

by German packaging machinery include

their immense flexibility of use. Besides,

they have low maintenance requirements,

higher reliability and low running costs.

Moreover, the German packaging industry

is realising the importance of India as a

strategic business hub as most companies

have set up manufacturing units in the

country. Besides, localisation is also

being taken a step forward as packaging

technologies for ethnic products are being

designed too.”

Special programmeA synchronised event, entitled

PACKTECH 2012 CONFERENCE,

organised by the IPMMI and IFCA, also

took place on November 7-8, 2012, in

the same venue. The conference revolving

around innovative packaging technologies

and solutions, labeling, coding, handling

and storage, received considerable support

from Messe Düsseldorf and Messe

Düsseldorf India Pvt Ltd.

With the next edition of the dual fairs

set to be held in Mumbai on September

25-27, 2014, the organisers aspire to

attract many more valuable synergies and

impressive participation figures.

Email: [email protected]

Decoding tomorrow’s trendsDecoding tomorrow’s trendsThe increased packaging consumption is directly influenced by the temperament of the economy. Required convenience, rising health awareness, enhancing brand visibility, etc are reasons contributing toward the growth of the packaging segment. A similar trajectory was voiced in the recently conducted International PackTech India and drink technology India.

EVENT REPORT: PackPlus 2012

Modern Packaging & Design January-February 2013 75

Anwesh Koley

PackPlus 2012 proved to be a

successful platform for packaging

machinery manufacturers and

auxiliary industries with the

event closing on a positive note recording

a footfall of 5213 visitors. Visitors arrived

from all parts of the country to witness

the large gamut of machines involved in

packaging, converting, processing and

supply chain. With over 200 exhibitors,

more than 50 product launches, over

100 running machines and several other

attractions, the show provided a global

business platform.

“PackPlus holds the reputation of

organising a quality show. The number of

visitors has never been a concern for us.

The show gave us focused customers who

knew what they wanted. We got serious

enquiries for our solutions and thus we

met our objectives,” said Hemant Desai

from Quadtech, an exhibitor at the show.

A launch pad for innovationsThere are about 600-700 packaging

machinery manufacturers, 95 per cent

of which are in the small and medium

sector located all over India. Imports of

packaging machinery in India are worth

$ 125 million. Kody Equipment, a regular

exhibitor at PackPlus, retaining its legacy

in attaining the best of the business at the

show, received six orders for its slitter-

rewinder machine on the third day of the

exhibition. “On the last day, before pack

up, we finalised one more deal,” said an

enthusiastic Lavkush Shukla from Kody

Equipments.

ACG PAM Pharma showcasing

FPC5, a high-speed wrapping machine

for products in fine seal packing, in

collaboration with Theegarten-Pactec,

got good response from the visitors. “We

received several queries and got to know

more about the industry demands,” said

Abhijit Bhattacharya, Head-Sales, ACG

PAM Pharma Technologies Pvt Ltd.

On the other hand, Bosch exhibited its

vertical form filling and sealing machine

at PackPlus 2012. Friedbert Klefenz,

President-Packaging Technology, Bosch,

arrived all the way from Germany to

attend the exhibition.

One of the most attractive booth

designs was from Ecobliss India. Staying

true to its line of business, the stand had a

huge pillar filled with plastics. The company

showcased its expertise in blister packaging.

“Blister and high visibility packaging

have proven to be the ideal, self-selling

packaging for producers and retailers and

are still gaining over box packaging. The

blister bubble shows the actual product and

protects it from damaging and tampering.

Combined with product information

printed on the blister card, blister packaging

is the perfect combination,” said AVPS

Chakravarthi, CEO and Managing Director,

Ecobliss India.

An interactive conclave for packagersThe International Packaging Conclave

organised on the second day of PackPlus

at Radisson Blu, Greater Noida, received

a good response with 110 attendees from

all parts of the country. Starting with

the key note address by Prof Ramani

Narayan, Distinguished Professor,

Michigan State University, the Conclave

proceeded towards the first panel

discussion on ‘Packaging Solutions:

Benefits of Integration & Collaboration

across the Value Chain’. The other

sessions delved deep into topics such

as ‘Future Demands on Automation for

Packaging - to which Open Technology

is the Answer’ and ‘Sustainability - the

Future Imperative: Approached & Case

Studies’. Concluding with the roundup

by Mahendra Patel, Chairman, Mamata

Machinery, the conclave summed up to

be a big success.

Sustaining the growth story“The successful closing of the 2012

edition of PackPlus with an overwhelming

response at the conclave has made us more

enthusiastic towards our next venture.

The PackPlus team is now gearing up

for its 2013 South edition. PackPlus

South scheduled from 5-8 July 2013 at

Hitex Exhibition Centre, Hyderabad,

will come together with CorruPack 2013

to be held in association with Andhra

Pradesh Corrugated Box Manufacturing

Association (APCMA),” said Neetu

Arora, Director, Print-Packaging.Com

Pvt Ltd, the organisers of the show.

Email: [email protected]

Rewriting success through innovationsRewriting success through innovationsThe packaging industry in India has been gearing up to international standards with a plethora of collaborations and technology-transfers over the past year. Tapping this booming market and bringing together manufacturers and customers for advanced packaging solutions, PackPlus 2012, held in Greater Noida, proved to be a successful ground for an interactive exchange of ideas and business generation.

Conclave in progress Registration in full swing Visitors galore!

REPORT: I ta l ian ideas in packaging

76 Modern Packaging & Design January-February 2013

The packaging industry in India is gearing up to a new level of innovations and the global beverage packaging industry is witnessing a trend towards more consumer-friendly packaging solutions. The incorporation of tamper-evident, anti-counterfeiting, anti-theft or track and trace technology into a product or package to prevent damage from brand attacks defines brand protection. Here is a glimpse of some of the latest ideas from Italy.

Anwesh Koley

Keeping in mind the

importance of technology

in India, Federmacchine

in cooperation with

UCIMA (Italian Packaging Machinery

Manufacturers Association) recently

organised a trade delegation to Italy

with delegates representing the wide

gamut of packaging industry in India.

The delegation was organised in active

collaboration with the local office of

Federmacchine (Italy – Project Machine

Italia in India 2012 – Rare Tech Projects

Pvt. Ltd – www.raretech.org).

The Indian delegation consisted of

eminent Indian packaging companies

such as Atra Pharmaceuticals Ltd,

United Spirits Ltd, Visa Drugs

& Pharmaceuticals Pvt Ltd, Taru

Innovations Consulting Pvt Ltd, Royal

Agro Green Foods Industries Pvt Ltd,

Marico India Ltd, VVF Group of

Companies, IPAMA, Shree Dhanwantri

Herbals, Gland Pharma Ltd, Anik

Industries Ltd, Cipla Ltd and M/s

Jubliant Life Science Ltd.

The itinerary involved a visit

to leading packaging, labelling and

barcoding companies which have etched

their niche in the Italian market and are

either willing to enter the Indian market

or want to consolidate their presence

in the Indian subcontinent. Here is a

snapshot of the companies visited.

Zanasi S.r.l.Zanasi Industrial Small Character

printing systems are continuous inkjet

coders which allow text to be printed

from 0.8 (0.032”) to 14 (0.55”) mm

height. Several types of production

information may be printed with these

systems: descriptive texts, production

dates, expiry/sell-by dates, batches,

barcodes and logos. These may cover a

vast number of different products and

packaging materials (primary packaging).

Such systems have been designed

to operate at a medium/high speed and

enable high quality printing on surfaces

that are flat, curved, even or uneven. The

sectors in which the systems may be

applied are limitless because a vast range of

Zanasi inks are used, which allow printing

on absorbent and non-absorbent surfaces.

Zanasi CIJ Systems are completely

designed and constructed on Zanasi

premises. They have a compact design and

the ability to operate without compressed

air. Through Zanasi cartridges, adding of

ink and makeup (additive) is fast, clean and

occurs without interrupting the printing.

Marchesini Group S.p.A.Marchesini Group is a leading supplier

of complete packaging lines and

machines. The uniqueness and reliability

of the Group’s products have raised it

to the leading position it now enjoys.

Marchesini Group produces complete

lines to handle the entire packaging

process, up and downstream, as well

as standalone automatic packaging

machines – both primary and secondary

– for the pharmaceutical and cosmetics

industries. For the production of liquid

drugs, the Group supplies a full range

of machines and complete lines for

processing vials and bottles, ampoules,

cartridges and disposable syringes, from

filling to palletising. Products for primary

packaging include linear or rotary

washing machines, blowing machines

and blowing tables, sterilising tunnels,

linear and rotary filling machines,

ampoule filling and sealing machines

and syringe filling/closing machines.

Marchesini lines have an outstanding

modular design and completeness.

Production engineering and designing for

each machine takes place at the headquarters

Converting unit at Zanasi

A platform for business exchange

I ta l ian ideas in packaging

Modern Packaging & Design January-February 2013 77

in Pianoro in close collaboration with

the customer. The machines are initially

produced at various Group locations

or at partner companies. They are then

forwarded to the central production facility

in Pianoro, where they are assembled into

complete lines to be shipped to customers

around the world. Because of their modular

design, Marchesini lines are able to adapt

to the layout of any environment (from

straight lines to a wide range of geometric

shapes), ensuring utmost flexibility.

Sacmi Imola S.C.Sacmi is a multinational group that

manufactures machines and complete

plants for the ceramics, packaging

(beverage and closures & containers), food

and plastics industries - markets in which

it is a recognised worldwide leader. The

strengths of both sides of the business

lie in the application of innovative

technology, the well-established position

the Group holds on international markets

and its commitment to research in order

to ensure consistent top quality and

service to the client.

The Sacmi Group has over 70

companies in 26 countries controlled

by the parent company in Imola via the

holding company HPS S.p.A. Because of

its far-reaching presence, 89 per cent of

Group sales come from exports. The Group

provides efficient assistance and services all

over the world thanks to its global network.

Comek S.r.l.Comek is composed of a technical staff

with over twenty years experience in

designing and manufacturing weighing,

wrapping and packaging automatic

systems. The core business of the company

is the production of vertical form fill seal

machine, linear and multihead weighers,

cups volumetric doser, auger filler and

pneumatic doser.

The realisation of plants in chips and

salty snacks, confectionery, dairy, fresh

vegetables, fresh and dried pasta, frozen

food, pet-food, powders, liquids and cream

& vacuum-packed products make Comek

one of the most highly skilled and reliable

companies in the international arena.

The high level of technology and

expertise of the company’s engineering

department allows design and produce

state-of-the-art machines and layouts of

complete systems. The exclusive use of 3D

design software allows the user to perform

simulations of dimensions, movements,

loads and deformations, as well as allowing

for the development of projects that are

innovative and customisable.

P.E. Labellers S.p.A.P.E. Labellers is a worldwide leader in

the labelling sector, with 80 per cent

of sales revenue coming from exports.

In the field since 1974, the company

is one of the main manufacturers of

automatic labelling machines that are

exported all over the world. P.E. boasts

of more than 7,000 rotary labellers and

more than 1,000 linear labellers installed

in the international market, with an

average turnover of € 40 million per

year. Supported by an after-sales service

group worldwide, P.E. Labellers S.p.A.

pays attention to customer requests and

suggestions and are therefore better able

to design customised technical solutions.

P.E. Labellers offers modular

labellers with the machine body perfectly

adjustable to connect interchangeable

labelling stations, with or without trolley,

giving total freedom to decide which

labelling stations to install.

IMA S.p.A.The IMA core business in the

pharmaceutical sector is managed by

IMA Pharma and its three highly

specialised divisions. The designers and

manufacturers of automatic processing

and packaging machinery believe in

innovation which starts with a long

process involving thorough research. To

preserve the integrity of pharmaceutical

research, IMA ensures the maximum level

of sterility and protection to the operator

and environment through specialised

enclosed and aseptic processing systems.

A holistic platform for business exchangeWhile the Indian labelling, barcoding

and the packaging industry has shown

commendable development over the

recent years, such interactions between

global companies and potential

customers enable awareness about latest

technologies and their applications across

spectrums. There is a need to encourage

international exchange of technology and

know-how to eliminate barriers which

arise due to geographical boundaries.

Email: [email protected]

Printing unit at ZanasiInside the Marchesini plant

BOOK REVIEW

78 Modern Packaging & Design January-February 2013

Adhesion and Adhesives Technology is sub-titled with the phrase ‘An Introduction’ which appears to be a little out of place as the book is a detailed treatise and suitable for researchers in the field.

The book has 13 chapters covering various aspects of adhesion. It is highly technical and will be useful when detailed work on the subject is undertaken. For an institution which deals with the basics of the subject, topics like ‘Theories of Adhesion’ with more descriptive details would be useful. However, it is a good reference book. The very fact the book is published as a 3rd edition indicates its acceptance.

Adhesion and Adhesives TechnologyAuthor : Alphonsus V Pocius Price : ` 13,115

Fundamentals of Packaging Technology is an excellent book. The very fact the book is published as a 4th edition indicates its acceptance.

The book has 20 chapters that cover various aspects of packaging technology. It is a compilation of data from various contributors. The book is highly lucid with excellent diagrams and explanations. The first chapter commences with the packaging perspective and gradually builds on the various concepts in the different chapters with functions, various materials, theories, packaging machinery and ends with the process of packaging development.

It is one of the must read books for the students of packaging technology. As one goes through the book, one can clearly understand the technology. This book can be recommended to all institutions. In fact, institutions should have multiple copies of this book as it could be in high demand by students and faculty.

In a nut shell, this volume has to have a definite place in the library of all institutions of technology.

Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging, Mumbai

Fundamentals of Packaging Technology Author : Walter Soroka, CPP Price : ` 14,227

Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email: [email protected]

PRODUCTS

Modern Packaging & Design January-February 2013 83

Looking For A Specific Product?Searching and sourcing products

were never so easy.Just type MPD (space) Product

Name and send it to 51818eg. MPD Wrapper and

send it to 51818

Web guiding systemThe web guiding system has low noise

level of 62-63 dB. Important features of

this system include infinitely adjustable

control sensitivity by regulating air

signal pressure, adjustment of the

operating pressure with the aid of

a pressure gauge, adjustment of the

cylinder positioning speed to optimise

control circuit, and high-powered blower provides fast system response

with almost nil signal transmission delay. Major benefits of this system

are: suitable for the widest range of webs including the thinnest films,

maintenance & wear-free blower, easy fitting of an additional hydraulic

port for external uses, easy to maintain due to compact & modular

construction, and operator-friendly.

ATE Enterprises Pvt Ltd

Mumbai - Maharashtra

Tel: 022-66766100, Mob: 09321993209

Email: [email protected]

Pouch making machines A combination of centre

seal and three side seal

pouch making machine to

make centre seal, centre

seal with side gusset, two/

three side seal pouches,

agarbatti pouches with perforation, off centre, centre seal, pouches

with side flap insertion is offered. This multi-function pouch making

machine is used for making stand up pouches, zipper pouches and all

the above mentioned pouches. The machine converts laminated film

into empty pouches and is suitable for companies having their own

lamination and printing facilities.

Primo Pack Machines Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22841684

Email: [email protected]

Website: www.primopack.com

PRODUCTS

84 Modern Packaging & Design January-February 2013

Vertical label inserting machineThe model DSL-110 vertical label

inserting machine offers easy change

over of material reel to save time and

enhance safety. The machine consists of

single driving and double driving wheels

and ensures the mandrel is in proper

position during feeding. This offers

stable label feeding performance. Precise

label inserting position is achieved with

the use of compact adjustable high-

speed sensors. Solid structured machine

provides stable label inserting operation. Linear sliding changeover

designs ensure quick change to other products. The machine also comes

with optional equipment and accessories for customer to choose. The

knife plate and mandrel can be easily changed within 3 minutes, and the

touch screen interface ensures user-friendly operation.

Dase-Sing Packaging Technology Co Ltd

Taiwan

Tel: +886-3-5686478

Fax: +886-3-5686375

Email: [email protected]

Website: www.dasesing.com

Automatic paper cone plantAutomatic paper cone

plant offers production

of textile paper cones

for yarn spinning.

Depending on quality

of raw materials, the

plants production line

can produce a maximum

rated capacity of 55

cones per minute. The machine is equipped with unique gripper winding

system to prevent slippage of cone patterns. It is versatile enough to

produce cones of various tapers viz, 3 deg 30', 4 deg 20', 5 deg 57'

and 9 deg 15' using Kraft board, grey board and mill board reels

with minimum changeover time. Programmable controllers facilitate

setting up of the machine to desired speeds depending on the quality

of paper. An optional conveyor system is also offered to fully automate

material handling to link the winding station to the electric drier to save

substantial labour cost. The plant includes an automatic cone finishing

machine.

K.U.Sodalamuthu Co Pvt Ltd

Coimbatore

Tel: +91-422-2441223, +91-422-2438346

Fax: +91-422-2431279

Email: [email protected]

Website: www.sodaltech.net

ConverterLaunched by Baumüller, b maXX 5000

is a new generation of converters. High-

performance power modules with air and cold

plate cooling, a flexible expansion capacity

and connection to a universal communication

concept are some of the impressive features of

stacking technology resulting from the consistent further development of

the successful b maXX series. These new converters and controllers with

an output power ranging from 1 to 35 kW can be used to implement

both standard and complex automation solutions. Machine and system

requirements for future compatibility, flexible expansion capacity and

simple adaptation to modified production processes have already been

taken into consideration during the b maXX 5000 development process.

Baumüller India Pvt Ltd

Pune, maharashtra

Tel: +91-20-40160303, +91-9850834273

Email: [email protected]

Website: www.baumuller.in

Packaging machineThe Corazza automated packaging

machine is used for processed cheese,

butter and soft soup cubes. This machine

is versatile for a wide range of applications,

for products in any required shapes having

delicate consistency and requiring high-speed dosing, wrapping and

cartoning, eg, processed cheese, fresh & cream cheese, dosed hot or

cold. The machine has greater sealing coverage with patented tear

tape offering far superior protection of the product.

Tricon

Pune - Maharashtra

Tel: 020-25652205, Mob: 09890192832

Email: [email protected]

Flexible packaging materialsA wide range of flexible packaging

materials and applications to a

variety of industries and markets

is offered, which increase the

shelf-life and barrier properties. This includes food packaging (dry

foods, frozen foods, liquids & viscous, snack foods, nutritional &

health foods, pet foods, and other agricultural products) and speciality

consumer & FMCG packaging (tea & coffee, confectionary & candy,

pharmaceuticals, engineering products & garments).

Shako Flexipack Pvt Ltd

Mumbai - Maharashtra

Tel: 022-40638002

Email: [email protected]

Website: www.shakoflex.net

PRODUCTS

Modern Packaging & Design January-February 2013 85

Horizontal form-fill-seal machineThe model PK 90-DRY horizontal form-

fill-seal machine has roll width of 520

mm, power consumption of 4.5 kW and

packaging film as all-heat sealable laminated

film. This machine has attachments such

as dual product filling system, swab/tissue

filling system, zipper sealing system and batch printing device. It is

used is food and packaging industry. The form-fill-seal machine is

used for filling of instant milk powder, spice powder, coffee powder,

insecticide powder, malt beverage powder, seeds, sugar, salt, pepper,

namkeen, etc. Attachments are dual product filling system, swab/tissue

filling system, zipper sealing system, batch printing device, etc.

Pakona Engineers (India) Pvt Ltd

Mumbai - Maharashtra

Tel: 022-22854138

Email: [email protected]

Website: www.pakona.com

Vacuum packaging machineThe mini counter-top vacuum packaging

machine has standard features such as, high

quality see-through lid and all stainless steel

body. This machine size overview is chamber

325 x 300 x 80 mm. seal beam 300 x 3 mm x 1,

and overall size of 670 x 385 x 37 0 mm hot air.

chamber size at 325 mm x 300 x 80 mm deep,

length of seal bar 300 mm x 3 mm wide seal, number of seal bars and

chambers: one, one, power grid voltage: single-phase 220 V, pressure:

2 to 5 mbar, pump speed: 4 cu.m/hr, vacuum pump power 0.4 hp

single phase, etc.

Saurabh Engineers

Ahmedabad - Gujarat

Tel: 079-22911288, Mob: 09824040137

Email: [email protected]

Website: www.indvacindia.com

Sleeve wrapping machineLantech revolutionary

SW series high-speed

sleeve wrapping machine

eliminates many of the

common shrink wrapping

problems that result in

poor package quality. The

machine significantly

improves productivity

levels by reducing rework

as a result of poor package

quality and reduces downtime due to time consuming changeovers. The

SW series is available in SW-1000, SW-2000, SW-3000 and SW-5000

models. Features include simple, intuitive mechanical adjustments that

make it easy for operators to set up systems, extra large operating sweet

spot for time, speed and temperature control significantly improves

quality, etc.

Durapak

Chennai - Tamil Nadu

Tel: 044-43033533

Mob: 09840050066

Email: [email protected]

Website: www.durapak.co.in

Thermoforming mouldsHigh output is achieved by

maximum cool capacity in

combination with the right form

air technology. The mould is

constructed with a tool layout

for minimum scrap. Optimal material distribution helps save material

by downgauging.

Elpie Engineers Pvt Ltd

Rajkot - Gujarat

Tel: 0282-294522,

Mob: 09712973716

Email: [email protected]

PRODUCTS

86 Modern Packaging & Design January-February 2013

High-speed shrink wrapper

It is a continuous operating high-speed shrink wrapper with

single- or twin-lane tray packer module. It has an all servo-driven

machine capable for speeds up to 100 cycles/min. It is available

in various configurations (Film only, Pad+Film or Tray +Film).

The machine can handle different types of containers, eg, bottles,

cans, cups, jars, cartons etc. The solid construction, the almost

wear-and-tear free and easily accessible design, ensures a low

maintenance cost. Invospeed requires no change of parts when

moving from one size to another.

Clearpack India Pvt Ltd

Mumbai - Maharashtra

Tel: 022-28596422

Email: [email protected]

Website: www.clearpack.com

Sleever machineThe newly developed

next generation “two head

DSVC-450PII sleever

machine” has features

of flexible operation

and completed function.

Moreover, its simplicity

and convenience provides

customer with exactly

suitable applications, not needing to pay extra money for unneeded

functions. This unique design for two head high-speed sleever provides

environmental energy saving and carbon reduction and can be used

for long-term. The machine can produce different labels for body and

cap sleeve applications in the same production line to help customer to

decrease conveyor cost, and save costs of one tunnel’s steam consumption,

which means decreasing line operation cost and equipment space

allocation, as well as increasing production efficiency.

Dase-Sing Packaging Technology Co Ltd

Taiwan

Tel: +886-3-5686478

Fax: +886-3-5686375

Email: [email protected]

Website: www.dasesing.comDigital paper moisture meterCole-Parmer India offers the ‘Delmhorst

P-2000’ digital paper moisture meter.

This electrical resistance-type moisture

meter comes with three separate scales:

paper, baled scrap paper and reference.

The moisture scale range for paper is

4.3 to 18 per cent, for baled paper the

range is 5 to 40 per cent, and for the

reference scale it is 0 to 100 per cent. The

meter measures through built-in pins and

optional pin electrodes. The contact pins

mounted on top of the meter provide 0.8

cm (5/16’’) penetration for testing paper tubes or corrugated stock.

The meter also features an audible out-of-range alarm, internal

calibration check, 100 data point memory, and average/maximum

readings. This meter is provided with a 9V battery and hard plastic

carry case. Optional and replacement electrodes & accessories are

also available. The paper moisture meter is ideal for testing paper

materials such as paperboard, corrugated stock and paper tubes. It

finds applications in the print & paper, packaging, food & beverage

and manufacturing industries.

Cole-Parmer India

Mumbai - Maharashtra

Tel: 022-6716 2222

Fax: 022-6716 2211

Email: [email protected]

Temperature controllerProcon Technologies offers

PXR series temperature

controller from Fuji Electric.

This 1/16 DIN temperature

controller comes with a LED

display that is 1.6 times larger

than other previous models

with dust-proof front display

and operational section that

is waterproof and conforms

to NEMA-4X (IP66). It is

available in 24 x 48 mm, 48 x 48 mm, 48 x 96 mm and 96 x 96

mm sizes. Fuzzy control is a standard feature suppressing overshoot

without lengthy start-up time and improving the response to external

disturbances by quickly reverting to set points. It is provided with

16-segment ramp/soak & menu driven auto/manual mode of operation.

By using the digital input option, the operator can change between two

set points using a remote, start/stop the control action, start/reset the

ramp/soak, start/stop the auto tuning, cancel the alarm latch or start

the incorporated timer.

Procon Technologies Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-2749 2566

Fax: 079-2743 2871

Email: [email protected]

PRODUCTS

Modern Packaging & Design January-February 2013 87

Labelling and sticker machineThe model LBL-

100 FB automatic

labelling and sticker

machine is user-

friendly, vertical

l inear sticker

labelling machine,

suitable for applying

front and back labels

on flat/oval/square

shape containers

with output of 100

labels per minute

depending on products and label size. Product alignment system

is synchronised with top holding belt mechanism, with necessary

changes in respect to product samples. It meets the needs of major

users of modern packaging lines, which requires high efficiency,

speed, accuracy and durability. All adjustments are user-friendly and

require minimal tools and change parts.

Laxmi Pharma Equipment

Ahmedabad - Gujarat

Tel: 079-25831600

Mob: 09426406754

Email: [email protected]

Website: www.laxmipharmaequipments.com

Automatic wrapperThe model WM-4000-B

automatic wrapper is

good for packing house.

It has a 10.4' colour

LCD touch panel,

automatic film changing,

detachable and washable

in-feed table and lifts.

This automatic wrapper

also includes automatic

tray identification

and centering, free-

arm labeling and has

the capacity of 35 packs/min. The CCD camera automatically

identifies the tray as soon as it is placed on the in-feed table.

Wrapping conditions and tare weight are set automatically and

any fluctuation in commodity tray placement is corrected by the

centring conveyor.

Ishida India Pvt Ltd

Gurgaon - Haryana

Tel: 0124-3854392

Mob: 09971449821

Email: [email protected]

Website: www.ishidaindia.co.in

Oxygen and CO2 analyserThe Pack Check

model 325 is a single-

handed oxygen

and carbon dioxide

analyser for checking

modified atmosphere

inside packages. It is

an ideal instrument

for portable, fast and

accurate headspace

tests on the packaging

line in warehouses or

in laboratories. This

analyser has the ability

to store 400 readings,

stored by operator and

product name. It is ideal for sample tests with only minimum amount

of gas required for the smallest of packs in a modified atmosphere

package.

Hemetek Techno Instruments P Ltd

Mumbai - Maharashtra

Tel: 022-26860692, Mob: 09029308058

Email: [email protected]

Website: www.hemetek.com

Case erectorThe Model 330

is a heavy duty

powerhouse of a

case erector built

for high continuous

production. It

is designed for

simple control, top

flexibility & minimal maintenance. Its continuous motion drive performs

case forming and case sealing operations at speeds of 35 cpm. Using

electronics to control the operations and document their performance on the

machine, this case erector is also operator friendly with touch screen controls.

It is superbly forgiving to variations in corrugated boards and inconsistent

Case blank quality yet ensures delivery of square formed cases. Case blank

magazine design allows for cases to be picked up from Top, without any

pressure avoiding most common reason for jams in case erectors. Its features

include soft stop, self-lubricating air cylinders, safety guarding, standard fault

detection features and extended blank magazine

Clearpack India Pvt Ltd

Mumbai – Maharashtra

Tel: 022-6113 4200

Fax: 022-2838 9360

Email: [email protected]

PRODUCTS

88 Modern Packaging & Design January-February 2013

The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of

Business Insights •Technologies•Opportunities

Ultrasonic sensorThe mode l

U-GAGE M25U

ultrasonic sensor

is designed for

use in sanitary

environments. The

sensor is rated

at IP69K, IP67

(NEMA 6) and

constructed of

heavy-duty 316

stainless steel,

allowing it to

withstand recurring high-pressure washdowns, severe temperatures

and aggressive cleaning chemicals common in food and beverage

applications. With smooth barrel housing, free of threads, gaps

or seams that could accumulate debris, the sensor allows for

thorough cleanup with minimal effort. Additionally, IP68-rated

wash-down cord sets and FDA-compliant brackets are

available to further ensure reliable, long lasting performance in

harsh environments.

Banner Engineering India Pvt Ltd

Pune - Maharashtra

Tel: 020-66405624, Mob: 09322339208

Email: [email protected]

Website: www.bannerengineering.com

Offset printing machineThe Autoprint 1510

Colt 7K is a new-

generation mini-offset

printing machine

designed especially for

entry-level printing

entrepreneurs, letter

press houses, DTP

units, large Xerox and

screen-printing units

& small enterprises.

The machine has front

loading, three-cylinder

chain delivery system, side lay registration, suction feed, AC drive,

no sheet detector, electronic counter, emergency on/off switch, etc.

The machine takes a maximum paper size of 380 mm x 254 mm.

The minimum paper size is 125 mm x 175 mm and paper thickness

is 3-300 gsm.

Autoprint Machinery Manufacturers Pvt Ltd

Coimbatore - Tamil Nadu

Tel: 0422-2212416, Toll Free: 1800-425-4333

Email: [email protected]

Website: www.autoprint.in

Table-top coderThe table-top coder is

a batch coding machine

suitable for all manual

and automatic coding

on various packing.

This easy-to-operate

coder is compact

in design, which

makes it easy to install, where space is limited. It operates

on a microprocessor-based system and is equipped

with motorised intermittent reciprocal contact coder.

The coder is for manufacturers/packers of packaged goods to

print batch number, date of manufacturing, expiry date, prices and

other statutory information on various packaging, containers, labels,

cartons, pouches, etc.

Process Instrumentation & Controls

Vadodara - Gujarat

Tel: 0265-2357228

Email: [email protected]

Website: www.piccode.com

Lable inserting machineThe model DSV-600P

sleeve machine runs at a

high-speed of 600 BPM

while using 180-mm height

label and is set up online

with the producing line.

This machine is chosen by

beverage manufacturers for

huge production capacity.

The machine also uses

colourful human/machine

interface controller, which

ensures user-friendly operation. Double-label holders are adopted too,

which ensures easy operation in changing labels. Meanwhile, users can

choose optional parts, eg, label unwind, label accumulator, etc. Specially

designed knife plate is change-free within the rated specifications. If

needed, the knife plate can be changed in just three minute.

Shanghai Dase-Sing Packaging Technology Co Ltd

Shanghai - China

Tel: +86-21-33658333

Email: [email protected]

Website: www.dasesing.com

LIST OF PRODUCTS

Modern Packaging & Design January-February 2013 89

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MPD (space) Product Name and send it to 51818eg. MPD Wrapper and send it to 51818

Adhesive & sealant ....................................................57

Air circuit breaker .........................................................BIC

Air cooled sealer ............................................................... 35

AS-interface system ......................................................... 49

Auto sealer series .............................................................. 83

Automatic paper cone plant ............................................. 84

Automatic wrapper ........................................................... 87

Automotion controller...................................................... 51

Bar code verification ..................................................37

Bearing ............................................................................. 30

Bottle unscrambler ............................................................. 3

Cable carrier ..............................................................30

Cable connector ............................................................... 30

Cables for bus system....................................................... 49

Capacitive and magnetic sensor ....................................... 49

Capping machine ............................................................... 3

Case erector ...................................................................... 87

Chain ................................................................................ 30

Cold seal monitoring ....................................................... 37

Color measurement .......................................................... 37

Compact pneumatic cylinder ........................................... 19

Connector ......................................................................... 30

Contactor & motor starter ............................................BIC

Contrast/colour scanner ..................................................... 5

Converter .......................................................................... 84

Conveyor belt ................................................................... 23

Coolant pipe ....................................................................... 4

Counter & power supply .............................................. FIC

Custom-made cables ........................................................ 49

Cylindrical sensor ............................................................... 5

Data cables ................................................................49

Digital paper moisture meter ........................................... 86

Digital temperature controller .......................................... 59

Double sheet monitoring ................................................... 5

Drive........................................................................... 51, 59

Drive/invertor ................................................................BIC

Dual channel with modbus .............................................. 59

Dynamic controller .......................................................... 59

Electric actuator & gripper ........................................19

Encoder ......................................................................... FIC

Exhibition - Engineering Expo ....................................... 79

Exhibition - Innovasia 2013 ............................................ 10

Fibre optic amplifier ................................................... 5

Filling machine .................................................................. 3

Flexible packaging material .............................................. 84

Flow wrapping machine ..................................................... 3

Forked photoelectric sensor ............................................... 5

Guided compact pneumatic cylinder ...........................19

Hand type impulse sealer ................................................. 83

High-speed shrink wrapper ............................................. 86

HMI ........................................................................ 51, BIC

Horizontal FFS machine ................................................... 3

Horizontal form-fill-seal machine ................................... 85

Human-machine interface ............................................BIC

Hydraulic .......................................................................... 85

Identification system ..................................................49

Induction motor ............................................................... 51

Induction sealing .............................................................. 35

Inductive switch ................................................................. 5

Industrial adhesive ............................................................ 57

Industrial control & sensing device .............................. FIC

Industrial resin. ................................................................. 57

Ink adhesion ..................................................................... 35

Instrumentation made cab ............................................... 49

Label adhesion ...........................................................35

Labelling and sticker machine ......................................... 87

Labelling machine .......................................................3, BC

Lable inserting machine ................................................... 88

Level controller ............................................................. FIC

Long bar sealer ................................................................. 83

Lonizer ............................................................................. 19

LVS ...............................................................................BIC

Measuring & monitoring relay for 1ph/3ph .............FIC

Measuring sensor ............................................................... 5

Mini sensor ........................................................................ 5

Nitrogen extrusion sealer ...........................................83

Non nozzle type vacuum sealer........................................ 83

Nozzle type vacuum sealer ............................................... 83

Offset printing machine .............................................88

Overwraping machine ........................................................ 3

Oxygen and CO2 analyser ............................................... 87

PU tube ...................................................................... 4

PVC flexible braided hose ................................................. 4

Packaging machine ........................................................... 84

Packaging solution ............................................................. 8

Paper cones machine ........................................................ 83

Paper tubes machine ........................................................ 83

Photo electric sensor ............................................... 49, FIC

Plastic masterbatches ....................................................... 29

PLC ......................................................................... 59, BIC

Pouch making machine .................................................... 83

Press control ..................................................................... 37

Pressure guage .................................................................... 4

Profile controller ............................................................... 59

Proximity sensor ............................................................ FIC

Push fitting ......................................................................... 4

Quality data management ..........................................37

Refrigrated compressed air dryer ................................19

Rotary encoder ................................................................. 49

Safety light curtain..................................................FIC

Sealer ................................................................................ 35

Sensor ............................................................................... 49

Sensor technology .............................................................. 6

Servo..............................................................................BIC

Servo motor ...................................................................... 51

Shrink film ....................................................................... bc

Shrink sleeve applicator ..................................................... 3

Shrink wrap sealer series .................................................. 83

Skin wrapping ................................................................ BC

Sleeve wrapping machine ................................................. 85

Sleever machine ................................................................ 86

Solenoid valve .................................................................... 4

Spirac cable ...................................................................... 49

Surface treatment ............................................................. 35

Switching relay .............................................................. FIC

Table-top coder .........................................................88

Temperature controller ...................................... 59, 86, FIC

Thermoforming machine ................................................... 3

Thermoforming mould .................................................... 85

Timer ............................................................................ FIC

Tray sealing machine .......................................................... 3

Ultrasonic sensor .......................................................88

Ultrasonic sensor .......................................................... 5, 49

Universal controller .......................................................... 59

Vacuum packaging machine .......................................85

Vertical FFS machine ......................................................... 3

Vertical label inserting machine ....................................... 84

Vision sensor ................................................................. FIC

Web guiding system ...................................................83

Yellow pages ..............................................................28

Product Pg No Product Pg No Product Pg No

LIST OF ADVERTISERS

90 Modern Packaging & Design January-February 2013

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

Our consistent advertisers

Bharat Bijlee Ltd .......................................... 51

T: +91-22-24306237

E: vishwajyoti.vengurlekar@

bharatbijlee.com

W: www.bharatbijlee.com

Clearpack India Pvt Ltd ................................. 3

T: +91-22-42532222

E: [email protected]

W: www.clearpack.com

Enercon Asia Pacific Systems Pvt Ltd ........... 35

T: +91-09600344430

E: [email protected]

W: www.enerconaciapacific.com

Engineering Expo ......................................... 79

T: +91-09819552270

E: [email protected]

W: www.engg-expo.com

Global Innovation Centre............................. 10

E: [email protected]

W: www.innovasia.in

Igus India Pvt Ltd ........................................ 30

T: +91-80-39127800

E: [email protected]

W: www.igus.in

K.U.Sodalamuthu & Co Pvt Ltd ................... 83

T: +91-09810555577

E: [email protected]

W: www.sodaltech.net

Kuebler Automation Pvt Ltd .......................... 6

T: +91-20-22953819

E: [email protected]

W: www.kuebler

Leuze Electronics ........................................... 5

T: +91-80-40854444

E: [email protected]

W: www.leuze.in

Mifa Systems ................................................ 59

T: +91-79-26870825

E: [email protected]

W: www.mifasystems.com

Mitsubishi Electrical India Pvt Ltd ............ BIC

T: +91-20-27102000

E: [email protected]

W: www.MitsubishiElectric.in

Nichrome India Ltd ........................................ 8

T: +91-20-6601101

E: [email protected]

W: www.nichrome.com

Omron Automation Pvt. Ltd. .....................FIC

T: +91-22-42288400

E: [email protected]

W: www.omron-ap.com

Pepperl & Fuchs(India) Pvt. Ltd. .................. 49

T: +91-80-28378030

E: [email protected]

W: www.pepperl-fuchs.com

Pidilite Industries Ltd .................................. 57

T: +91-22-28357000

E: [email protected]

W: www.pidilite.com

Prayag Polytech Pvt Ltd ............................... 29

T: +91-11-47262000

E: [email protected]

W: www.prayagmb.com

Reifenhauser (India) Marketing Limited ....... 37

T: +91-22-26862711

E: [email protected]

Reynders Label Printing India Pvt Ltd.......... 19

T: +91-149-3305400

E: [email protected]

W: www.reynders.com

Shanghai Dase-Sing Packaging

Technology Co., Ltd ....................................BC

T: +86-21-3365-8333

E: [email protected]

W: www.dasesing.com

Shende Sales Corporation............................. 85

T: +91-20-24488005

E: [email protected]

W: www.shendesales.com

Ultraplast Chainbelts Pvt. Ltd ...................... 23

T: +91-129-4113187

E: [email protected]

W: www.ultraplastindia.com

Universal Corporation .................................... 4

T: +91-22-23436320

E: [email protected]

W: www.samson-grp.com

Wu Hsing Electronics Co. Ltd. ..................... 83

T: +886-4-2271-1498

E: [email protected]

W: www.sealers-web.com

Yellow Pages ................................................. 28

W: www.yellowpages.co.in

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