Modern Food Processing - December 2011

Modern Food Processing Decem

ber 2011

Also

ava

ilabl

e in

Sri

Lank

a, M

alay

sia,

Sin

gapo

re, T

haila

nd, T

aiw

an, C

hina

& H

ong

Kon

g

ISIEmergingMarketsPDF in-avendusadv04 from 115.248.175.146 on 2012-03-22 05:54:31 EDT. DownloadPDF.

Downloaded by in-avendusadv04 from 115.248.175.146 at 2012-03-22 05:54:31 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.

5December 2011 | Modern Food Processing

EDITORIAL

Food for thought…

Manas R [email protected]

5

EditorialAdvisory BoardDr A S Abhiraman

Former Executive Director - Research,

Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

H ow real is the notion that all (almost) the sunset sectors of the West

are now the sunrise sectors in the East (read India)? Well, be it food

processing, automotive, or nuclear energy, there are plenty of examples

to drive home this point.

Let’s take a deep dive into the burgeoning food and beverage sector in the

country today. With a steadily surging economy, natural demographic dividend, and a

significant shift in the lifestyle (especially in urban India), the consistent double-digit

growth of this sector in recent years seems so simple, just like a cake walk. However, it

is important to note here that one should not take the favourable tailwind and friendly

f low of the present moment for granted; but rather be proactive enough to face the

headwind successfully when that moment arrives.

A contrarian viewpoint could be why to bother about the outside world when

both our hands are so full. Although there may be merit in this perspective,

the real question is about the sustainability of this strategy. Moreover, in

an increasingly globalised market, it is just a matter of time when one

would wake up to a rude shock for any or a combination of several

megatrends impacting the macroeconomy worldwide.

So, what are the do’s and don’ts for the food and beverage

sector? Considering the limitation of this space, some of the

key learning points from the recent past are summarised as

follows. The first one would be to ensure product versatility in

terms of the consumption pattern of the target audience. The

next could be to expand into new application avenues while

leveraging the intrinsic strengths of the present offering. The

third point is important given the rising demand for healthy

products. The brand is expected not only to offer tangible

health benefits but also the communication built around

it needs to make this amply clear to the consumer. Last

but not the least is the imperative to engage the consumer

adequately with due cognisance of the product’s positioning

amid the competition.

All said and done, there has to be product-specific

strategies amid ever-changing market trends and constant

f lood of brands. The key differentiators would be effective

brand innovation, comprehensive communication and

persistent consumer engagement to win the game.




Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Infomedia 18 Ltd.Senior Editor: Manas R BastiaPrinted at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suff ered by any subscriber of this magazine as a result of his/her accepting any invitation/off er published in this edition.

FOUNDER & EDITOR, NETWORK 18Raghav Bahl

PRESIDENT & EDITORIAL DIRECTOR, TV 18Senthil Chengalvarayan

SENIOR EDITORManas R Bastia

ASSISTANT EDITORRakesh Rao

EDITORIAL TEAMPrasenjit Chakraborty, Mahua Roy, Marcilin Madathil,

Michael Anthony, Abha Mishra, Paskaline Sebastian, Avani Jain (Ahmedabad)

ASSISTANT ART DIRECTORVaruna Naik

DESIGNMahendra Varpe

CHIEF PHOTOGRAPHERMexy Xavier

PHOTOGRAPHYNeha Mithbawkar, Joshua Navalkar

BUSINESS CONTROLLERSLovey Fernandes, Pukha Dhawan, Akshata Rane,

Deepak Bhatia, Shwetha ME, Jayashree N, Sugandha Kulkarni, Shefali Mahant

PRINTINGEXECUTIVE VICE PRESIDENT

Ananth R Iyer

ASSISTANT GENERAL MANAGER PPCShekhar Khot

PRODUCTION TEAMPravin Koyande, Dnyaneshwar Goythale, Surekha Karmarkar

Ravikumar Potdar, Ravi Salian, Sanjay Shelar

OVERSEAS CONTACT Ringier Trade Media Ltd CHINA

1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855

(Craig Shibinsky) Email: [email protected]

Ringier Trade Media Ltd HONG KONG9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong

Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919 (Octavia Au-Yeung) Email: [email protected]

Ringier Trade Media Ltd TAIWANRoom 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, Taiwan

Tel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167 (Sydney La) Email: [email protected]

Ringier Trade Media Ltd SINGAPORETel: +65 9625 7863; Fax: +65 6841 5273

(Annie Chin) Email: [email protected]

Ringier Trade Media Ltd GERMANY, AUSTRIA, SWITZERLANDTel: +41-44 734 0472, Fax: +41 44 734 0680

Email: [email protected]

USA Tel: (513) 527-8800 Fax: (513) 527-8801


USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA

Tel: (305) 448-6875 Fax: (305) 448-9942

GROUP CEO, NETWORK 18Haresh Chawla

GROUP COO, NETWORK 18B Sai Kumar

CEOPUBLISHING, INFOMEDIA 18Sandeep Khosla

EVPHUMAN RESOURCESSanjeev Kumar Singh

ASSOCIATE VICE PRESIDENTSudhanva Jategaonkar

ADVERTISING SALESShashin Bhagat (Ahmedabad)

[email protected]

Mahadev B (Bengaluru)

[email protected]

Hari Hara Subramaniam (Chennai)

[email protected]

Prakash N (Coimbatore)

[email protected]

Rahul Hanchate (Hyderabad)

[email protected]

Ameya Gokhale (Indore)

[email protected]

Durgesh Grover ( Jaipur)

[email protected]

Inder Dhingra (Ludhiana)

[email protected]

Mukesh Yadav (New Delhi)

[email protected]

Rohit Dass (Pune)

[email protected]

Chirag Pathak (Vadodara)

[email protected]

MARKETING TEAMGanesh Mahale, Prachi Mutha, Varsha Nawathe, Abhay Borkar

NEWSSTAND AND SUBSCRIPTIONSDISTRIBUTION HEADSunil Nair

DEPUTY GENERAL MANAGERManoj Palsay

SENIOR MANAGER SUBSCRIPTIONSSheetal Kotawdekar

COORDINATORSRahul Mankar, Anant Shirke, Sarita Quadros,Chaitali Parkar, Kamlesh Mathkar, Vaibhav Ghavale

SERVICESSUBSCRIPTION SERVICES For subscription queries, write to

[email protected]

or call +91 22 30034631-34 or toll free 1800 200 1021

PERMISSIONS For subscription to copy or reuse material from Modern Food Processing,

Write to [email protected]

• Monthly Issue Price: ` 100

• Annual Subscription: ` 799

Views and opinions expressed in this magazine are not necessarily those of Infomedia 18 Ltd, its publisher and/or editors. We at Infomedia 18 Ltd do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Infomedia 18 Ltd does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Infomedia 18 Ltd does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Infomedia 18 Ltd reserves the right to use the information published herein in any manner whatsoever.

Infomedia 18 Ltd. is the publishing arm of Network18.



NEWS, VIEWS & ANALYSIS

Modern Food Processing | December 201110

INVESTMENTCoca-Cola to invest $ 2 billion in India over five yearsThe Coca-Cola Company recently announced that it would invest $ 2 billion along

with its franchisee bottlers in India over five years. That, it said, would catapult the

country to the sixth-largest position in the global market in terms of volumes.

Currently, India is the ninth-largest market for the company in terms of volumes

across the globe. Coca-Cola plans to invest $ 30 billion across the world in the next

five years. India will account for 6.6 per cent of that. Talking about the substantial

investment plan for India, Ahmet C Bozer, President - Eurasia and Africa, Coca-

Cola Company, said, “We are making one of the most substantial investments in

India, because we feel the market has now reached that level and scale. If more

money needs to be invested, as we have done earlier in India, we will do that, too.”

The fresh investment will be used to meet some ambitious targets for the

company. It expects to double the number of outlets as well as double its volumes in

the country. Atul Singh, President and CEO, Coca-Cola India and Southwest Asia,

said the money would be invested in various key areas. “We will use it to expand our

bottling plants, set up more plants, build cold-storage assets, expand our rural and

urban distribution and our trucking strength,” he added.

CAPACIT Y EXPANSIONGodrej Tyson to invest ` 40 crore for expansion

ECOFRIENDLY CAMPAIGNCanvironment Week 2011 helps promote sustainabilityCanvironment Week 2011, the second in

the series of the global event promoting

sustainable and environment-friendly cans,

took place recently in New Delhi. Atit

Bhatia, Senior Vice President, Hindustan

Tin Works, and President, Canvironment

Week, said, “Promoting sustainability and

environment-friendly performance of

metal packaging is becoming increasingly

important to the can-making industry.

Through our campaign, we are aiming

to achieve this goal while simultaneously

helping some of India’s rag pickers to live

a better life, besides raising awareness on

the importance of recycling.” The campaign

brings together 11 countries to promote

sustainability of metal cans.

MECHANISATION GCMMF to bring automation to its new cafes

Gujarat Cooperative Milk

Marketing Federation

(GCMMF) has sourced

mechanised dosa machines

from a vendor in Mysore for

its newly launched segment

of Quick Service Restaurants

(QSRs) in the country.

R S Sodhi, Managing Director,

GCMMF, said, “This machine

has been sourced from a South India-based supplier. The

machine is useful when a large number of dosas (200 to 400 per

hour) are to be served.”

Adding a touch of automation and food safety, Amul

cafes are already making waves. The café menu comprises

sandwiches, pizzas, pav bhaji, besides dosa. Amul parlours

have already touched the 6,000 outlet mark in India. Amul

cafes have been opened in Ahmedabad and Bengaluru.

“Tasting success with our initial launches, we can say that

the response has been encouraging, and we look forward

to create 10 such cafes by the end of this financial year,”

added Sodhi. The dairy major is considering pan-India

expansion starting with Maharashtra, Karnataka and

Tamil Nadu.

The outlets are operated out of a franchisee model. The

investment per outlet is in the range of ` 20-25 lakh, and the

cafes are reporting a turnover of ` 1 lakh per day per outlet.

GCMMF is using cross-branding strategy across the cafes by

promoting the menu, for example, Amul butter pav bhaji.

Mahua Roy

Godrej Tyson, a subsidiary

of Godrej Agrovet, plans

to invest ` 40 crore to

upgrade its processing

units in Karnataka and

Maharashtra. “We are

looking towards to increase

production capacity, and

cold chain development,”

said S Yadav, Managing

Director, Godrej Agrovet. The current capacity includes about

50,000 birds per day and 25,000 birds at each plant, he said.

Expanding its product offerings, the company recently launched

Yummiez Punjabi Chicken Tikka under its fast-growing brand Real

Good Yummiez. Sushil Sawant, Associate Vice President – India

Operations, Godrej Tyson Foods Ltd, said, “With the fast-paced

lives today, people look forward to spending quality time together.

Through the launch of Real Good Yummiez Punjabi Chicken Tikka,

we aim to get people close to each other by making celebrations

convenient with fun and excitement. Real Good Yummiez is a perfect

party-maker with its fun and innovative range of ready-to-cook

vegetarian and non-vegetarian any-time snacks.” The other additions

from the Yummiez brand include Dilli Aaloo Chaat and Lucknowi

Seekh Kabab, which are available at all modern retail chains.

Yadav also stressed on the changing perception of consumers

towards frozen foods, as the emerging middle-class population seeks

more convenient options. He said, “Today, the frozen food segment

is worth ` 1,000 crore and has a CAGR of about 20 per cent. Our

own brand of frozen food – Yummiez – is growing at 60 per cent.”

Mahua Roy

Dosa-making machine at Amul Café

L-R: Celebrity Chef Vicky Ratnani with Sushil Sawant





McDonald’s Corporation has taken a step

forward in the direction of sustainability by

joining the Roundtable on Sustainable Palm

Oil (RSPO). This membership represents

significant progress in the company’s

commitment to source palm oil only from

RSPO member companies by the end of this

year, and to use only RSPO-certified palm

oil in restaurants and pre-cooked chicken &

potato products by 2015.

McDonald’s uses palm oil primarily

within Asia-Pacific, Middle East and Africa,

and Latin America as a restaurant frying oil

and as a par-fry for pre-cooking of products

such as French fries, chicken patties and

Chicken McNuggets. Its membership in the

RSPO is an extension of its Sustainable

Land Management Commitment (SLMC)

announced earlier this year. The McDonald’s

SLMC requires that, over time, its suppliers

will only use agricultural raw materials for

the company’s food and packaging that

originate from sustainably-managed lands,

thus ensuring that the food served in its

restaurants around the world is sourced from

certified sustainable sources.

McDonald’s has also taken steps for

sustainability in India. “The company has

undertaken various initiatives over the

years that have been beneficial for the

environment as well as for the industry at

large. It has installed multi-utility heat pump

with contacting device, which is used to

generate hot water for sanitation and potable

chilled water for soft drinks. This has helped

in saving energy to a large extent. Further,

technologies such as superheat recovery

from HVAC are also being employed at its

restaurants,” said company officials.

Avani Jain

SUSTAINABLE INITIATIVEMcDonald’s paving the path to sustainability

QUALIT Y STANDARD New ISO standard on traceability of fish products will help improve food safety The use of a new ISO standard,

12875:2011, on the traceability of

finfish products will help improve

food safety by supplying stakeholders

throughout the supply chain with

accurate information about the

origin and nature of these products.

During the past decade, several food

crises have seriously affected many

countries. Following the outbreak,

the concept of traceability of food

products has become a matter of

special interest to policy makers and

scientists. ISO 12875:2011 specifies

the information to be recorded in

marine-captured finfish supply chains

in order to establish traceability.

NEW UNIT IDEX Corp opens new facility near Vadodara

IDEX Corp has opened the

IDEX Fluid & Metering

Pvt Ltd facility in Savli

near Vadodara in Gujarat.

Through this, the company

primarily aims at focussing

on the sales in India and as

well as exports. During the

inaugural function, Andrew

K Silvernail, CEO, IDEX,

said, “Through this facility,

we look forward to serve our customers not only in India but all over

the world. We have come to India because we believe in the growth

potential of this country. Moreover, the infrastructure, human resources

and all other facilities are much better in this country than any other

developing country of the world.”

IDEX Fluid & Metering Technologies make precision-engineered

pumps, meters and systems that move, measure and dispense high-value

liquids, gases and solids. They cater to variety of industries including the

food & beverage industry. Kevin G Hostetler, Vice President & Group

Executive - Fluid Metering Technologies & IDEX Asia, stated, “While

making the processed foods, there is always a need to focus on the correct

size of the particles that are used, and our products help the food processors

in doing that. Further, we make products, which can handle viscous fluids.

Our customers range from small to large food processing companies.” The

facility was constructed within a short span of nearly eight months.

Avani Jain

L-R: Andrew K Silvernail, Kevin G Hostetler and Senton Challgren, GM,

Viking Pump Inc inaugurating the plant

BAKERY INNOVATIONMonginis launches photo cakesMonginis recently launched its latest innovation in cakes

– photo cakes – available in both vegetarian as well as non-

vegetarian options. “People are always looking for novel ways

to celebrate not only birthdays but other occasions as well.

Nowadays, typical birthday cakes have become common due

to limitation in innovation. But, yet people do not get tired

of asking a question what is new?” said Zoher Khorakiwala,

Managing Director, Monginis.

Photo cakes are made using

the same procedure as cakes. But,

they are printed with the desired

image on the top. Besides, even

customers can provide the image

and Monginis can print exactly

the same on the cake. The

inks used are edible and are 100 per cent safe for human

consumption. “There are few bakeries, which are offering

printed cakes but our photo cakes are different. While other

bakeries print images on rice paper, which is then placed on

top of the cake, we print them directly on the fresh cream.

Thus, the original taste of the cake does not get compromised,”

added Khorakiwala.

Besides, on the occasion of Christmas, Monginis has

come up with a new range of special cakes and hampers

including plum cake, cherry almond cake, plum pudding,

X’mas tin hamper, Christmas fruit cake, etc.

Mahua Roy





Dwarka Milk, which is the flagship business

of Unizonn Group, recently launched

Cattle Finance Scheme for the marginal

dairy farmers in Mumbai. At present, the

scheme will be available only for farmers

in Maharashtra. However, plans are

afoot to spread its wings throughout the

country. “Dwarka Milk is heading towards

rest of India as well, beginning with

West Bengal, Sikkim, Madhya Pradesh,

Rajasthan, Karnataka,

Kerala and Haryana,”

said Kapil Rajput,

Managing Director,

Dwarka Milk.

Explaining the

impact of this scheme

on curbing food

inflation, Rajput said,

“We abide by the

policy of strong backward integration as

a part of our successful business model.

We aim at curbing food inflation by

bridging the demand-supply gap, thus

ensuring reduction in the price of milk.

Dwarka Milk is also taking efforts to

reduce malnutrition by making milk

available to rural population at affordable

prices. Usually, the bank refuses loans to

such farmers as they do not have any land

to mortgage. However, under the scheme,

Dwarka Milk will arrange finance for

farmers by standing guarantee. In addition,

farmers will also receive high-quality cattle

feed from Dwarka Milk on easy credit. We

will also enhance the income of farmers

by providing free insurance facilities to

them. The company believes that this will

help bring down the food inflation in the

long run.”

According to him, India is the largest

producer of liquid milk, but there is a

demand-supply mismatch as production

has slowed down in

the last two years.

While inaugurating

the scheme, the Union

Finance Minister,

Pranab Mukherjee,

said that Indians

are consuming more

eggs, meat, milk and

vegetables, which are

leading to an increase in food prices.

Dwarka Milk has over 50 world-class

milk procuring and processing plants

across 35 districts in Maharashtra. It has

also installed 2,000 litre capacity bulk

milk coolers, one for every five villages

in Maharashtra, and aims at catering to

the milk requirements of 100 million

citizens of Maharashtra. It is rapidly

consolidating its presence in places like

Mumbai, Navi Mumbai, Thane, Pune

and Raigad among others.

Prasenjit Chakraborty

MICROFINANCE Dwarka Milk launches Cattle Finance Scheme for dairy farmers

QSR MARKET Bangs on expansion spreeThe Chennai-based Bangs, a domestic

fried chicken Quick Service Restaurant

(QSR), is on an expansion spree. Plans are

afoot to launch about 50 outlets within

the next one year. “Out of 50, we plan

to open over 15 outlets by the end of

November 2011. We would be targeting

all the metros as well as tier 2 and tier 3

cities for establishing our outlets under

three business models - kiosk, express

and restaurant. We are planning to start

multiple outlets in metro cities with

minimum of five outlets and about ` 1

crore investment in each city. We are also

planning to expand our network to other

countries, especially in the Gulf countries,”

revealed Asvin Simon, Director, Bangs

Fried Chicken. It operates on a franchising

model, and currently has a strong presence

in more than 10 states through 20 plus

outlets. The company has recently been

recognised as one of the top 100 brands

in India by Franchise India Corp.

Bangs also has plans to enter North

East market next year. “We are planning

to spread our wings to North-Eastern

states as well. We will be making an

entry into this region with our first outlet

in Guwahati, which is scheduled to be

launched in the first quarter of 2012,”

Simon added.


Pranab Mukherjee at the launch of Dwarka Milk’s new Cattle Finance Scheme

PRODUCT LAUNCH Tetra Pak’s new products focus on environmental and operational efficiency

Tetra Pak, the world leader in food processing and

packaging solutions, has launched the next-generation

of its successful cheddar cheese blockforming unit.

The new Tetra Tebel Blockformer 6 enables cheese

manufacturers to improve environmental performance,

reduce costs and minimise product loss.

According to company officials, in addition to this,

Tetra Pak has launched a new Tetra Albrix unit for sugar dissolving, which enables

food manufacturers to reduce costs and improve environmental performance. Its

modular design makes it easy to expand and upgrade the units. The improvements

in performance are the result of a number of innovations, driven by Tetra Pak’s

focus on increasing both environmental and operational efficiency.

Avani Jain

Tetra Tebel Blockformer 6

FOOD PACKAGINGFNC-Veripack opens its subsidiary in IndiaFNC-Veripack, one of the reputed companies from Italy

in the field of thermoform fill seal machines and rigid

tray sealer complete lines, has opened its subsidiary office in

Mumbai recently. Explaining the logic behind opening the

office in India, Makdum Jahan, Country Manager, Veripack

Solutions India Pvt Ltd, said, “India is a vast country, which is

growing fast with customs and traditions very different from

that of Europe. The only way to know this market is to live

it from inside, and not be just external spectators.” According

to Jahan, users of its machines can reap several benefits.

Currently, it has no plan to set up manufacturing unit in

India. “However, in the near future we may start a production

unit in collaboration with a local manufacturer,” he said.






NEW FACILIT Y Nilon’s plans world’s largest pickle facility in Jalgaon

Nilon’s, known for its branded pickles, is

planning a facility in Utran, near Jalgaon in

Maharashtra. According to the company,

when fully operational, the Utran plant will be

the world’s largest pickle factory with a built-

up area of 6 lakh sq ft. The company recently

made its foray into spices with the launch

of chilly, turmeric and coriander powders. These spices are being

launched in a phased manner across India and will be available in

sachets & larger packs to cater to consumers at various price points.

Nilon’s expects to achieve revenue of ` 100 crore in a span of three

years in spices category, which consists of basic and blended spices.

Rajheev Agrawal, CEO, Nilon’s, elaborated the USP of this

product, “Nilon’s has chosen premium grade for its chilli, turmeric

and coriander spices, and thus are best-in-the-class. At Nilon’s, we are

continuously adding more to the existing range to make our offering

wholesome to cater to a wider consumer segment.” Launched in Uttar

Pradesh, Chhattisgarh, Orissa and the North East region, the company

is focussing largely on spices this year. In a phased manner, basic

and blended spices will get launched at pan-India level, in the

coming months.

Mahua Roy

DAIRY REFORMULATION Proposal to bring about milk fortification with vitamin D National Institute of Nutrition (NIN), Hyderabad, is proposing

to fortify milk and oil with vitamin D. The sun is the major

source, which helps in the metabolisation of vitamin D. In a

country that receives huge amount of sunlight, there is still

abundance of vitamin D deficiency cases in India. Dr Madhavan

Nair, Scientist – Micronutrients, NIN, said, “We have provided

guidelines to FSSAI for the industry to consider fortification of

milk with vitamins A and D.” As per NIN scientists, it would be

easy to fortify substances rich in fat, oil and milk, with vitamin D

so that an extra dose of the vitamin can be consumed easily.

National Dairy Research Institute (NDRI) is also working

on a similar model. It has undertaken a project where milk

is being fortified with vitamin D along with calcium (Ca).

“Majority of dietary Ca (about 95 per cent) is absorbed by active

vitamin D dependent mechanism. Vitamin D enhances calcium

bioavailability,” said Dr A K Srivastava, Director, NDRI.

The dairy industry is required to work in tandem with the

research institutes to bring about the revolutionary formulation

changes. “It seems reasonable to enhance nutritional and

therapeutic value of milk through fortification because this is a

food-based approach for prevention of deficiency diseases. Milk

and milk products provide a convenient and useful vehicle for

fortification with micronutrients,” said Dr Srivastava.

Mahua Roy

Rajheev Agrawal





INFRASTRUCTURE DEVELOPMENTBihar Government gives nod for three mega food parks in the stateThe Bihar Government has given green signal to a proposal

for setting up three mega food parks to bring down wastage of

fruits and vegetables. The proposal will also create employment

opportunities in the state.The mega food parks would be

established in a public-private partnership (PPP) mode and

the state government would give a subsidy of 20 per cent

towards creation of basic infrastructure for establishment of

the parks. In order to get this initiative right, Arvind Sinha,

CEO & Chief Advisor, Business Advisors Group, believes that

first, agricultural land needs to be made available, and second,

supply chain management should be enhanced. “In fact, we

should follow the Chinese model where everything including

cultivable land, irrigation facilities, packaging facilities etc are

made available in one industrial park,” he added.

Avani Jain

HEALTH Y SNACK Britannia expands health and wellness range

Britannia recently launched its

latest health offering under the

NutriChoice brand. Vinita Bali,

Managing Director – Britannia

Industries Ltd, said, “We are

happy to introduce, the first truly

healthy munch snack in the Indian

market.” Unlike other unhealthy

& fried snacks, NutriChoice

Multigrain Thins is prepared using

5 grains: oats, corn, ragi, wheat and rice. They are crisply baked

and topped with flaxseed, which is good for the heart. NutriChoice

Multigrain Thins will initially be available in three flavours: Classic

Indian Spice, Mediterranean Herb & Tomato, and Lime & Mint.

The company also announced the launch of yet another health

offering - NutriChoice Multigrain Roasty, which is a combination

of roasted grains and pulses, which have been flavoured for the

Indian palate.

IMPORTED EQUIPMENT Guan Yu Machinery plans expansion in India

The Taiwan-based Guan Yu Machinery

Factory Co Ltd, which supplies

vibratory separators and iron-removers

to food processing companies, is eyeing

the fast-growing food processing sector

in India to expand its business in the

country. “At present, the Indian food

processing industry is supplied with low-cost machines, which

are mostly manufactured locally. We would like to offer this

industry our high-quality, cost-effective technology, which can

increase the processing efficiency of food processors. Therefore,

we are looking for a good distributor to strengthen our supply

channel here,” opined Yen Chun Hsia, Director, Guan Yu

Machinery Factory Co Ltd.

Over the years, the company has been expanding its overseas

business rapidly, supplying its products to some of the leading

food & beverage manufacturers such as Nissin Foods, Kraft

Foods, McDonald’s, Nestea, Coca-Cola, etc. The company, which

mainly operates in Taiwan, Japan, Australia, New Zealand, South

East Asia & Middle East, is now starting business in South

Africa, Germany and the UK.

According to him, although Indian market is price-sensitive,

consumers prefer quality equipment as it enhances the overall

performance of a company as well as help manufacture safe

food products. “The stable and durable performance assists food

manufacturers to sort out the raw material problems, maintain

required capacity, and manufacture high-quality products that

ultimately lead to high profitability in the long run. Our machines

can help food & beverage companies in India to achieve this

objective,” claimed Hsia.

FOOD SAFET YWaters, Mars and USAID pledge $ 1 million to create Global Food Safety Capacity Building fund Waters Corporation, along with Mars Inc and the US Agency for

International Development (USAID), jointly pledged $ 1 million

to create the first ever Global Food Safety Capacity Building fund.

To be managed by the World Bank, the proposed fund will support

global food safety improvements through expanded understanding

of food safety standards and best practices throughout the food

safety system, from farm to fork.

Waters’ participation in this public-private partnership complements

the company’s initiative to improve the availability, quality and consistency

of food safety testing capacity around the world. On September 15, 2011,

Waters, along with US Food and Drug Administration, the University

of Maryland, and their Joint Institute for Food Safety and Applied

Nutrition, opened the International Food Safety Training Laboratory

(IFSTL), the first permanent food safety training lab that provides

hands-on training with instruction on regulatory requirements.

Dr Rohit Khanna, Vice President, Worldwide Marketing, Waters,

said, “To really improve food safety and increase food supplies for

everyone, we must work cooperatively on a global basis in the most

efficient way possible. Teaching the science behind food safety, the

best and latest methods, how to read results and understand whether

food meets standards, is core to who Waters is and a key component

to a comprehensive food safety programme.”

Recognising that food supplies are becoming more global and that

food & water-borne diseases are the leading causes of illness and death

in developing countries, the fund will develop pilot training programmes;

address high priority food hazards; and strengthen the overall competency

of food testing methods. Programmes will encourage local stakeholders

to invest in food safety capacity-building to lift the world’s farmers out of

poverty while simultaneously decreasing food safety incidents.

Yen Chun Hsia

L-R: Neeraj Chandra, COO, Britannia Industries and Vinita Bali



TECHNOLOGY & INNOVATION


Cognex Corporation, the world’s

leading supplier of machine vision

systems, has announced Linux

support for the Cognex Vision Library

(CVL), the world’s best-selling

machine vision toolset. “This will

open new markets for our products,

so that machine builders using Linux

platforms will have access to the same

Cognex machine vision tools that

have been available for years to our

original equipment manufacturers

(OEMs) on Microsoft Windows®,” said

Dr Markku Jaaskelainen, Vice

President and Business Unit Manager,

Vision Software, Cognex.

Linux offers numerous advantages

for machine builders in high-speed,

precision manufacturing operations,

including more deterministic behaviour

and greater control over operating

system upgrades. It also works with a

variety of microprocessors, including

those on low-cost embedded processor

boards. “With Linux, they can obtain

more predictable performance in critical

machine control applications. It also

offers them greater ability to manage

operating system patches and upgrades

for end-customers who insist on Copy

Exactly! Procedures,” said Jaaskelainen.

The new CVL 7.0 CR7 release

supports Linux kernel 2.6 and later

versions, and works with Debian,

Fedora, Red Hat, and Ubuntu

distributions. It makes use of the XLIB

graphics library for display, and directly

supports the latest GigE cameras.

Cognex’s image acquisition SDK lets

users integrate other camera interfaces,

such as USB and CameraLink. CVL

is Cognex’s highest performance

machine vision library, with an object-

oriented C++ API for hundreds of

powerful vision tools. It is intended

for professional vision programmers

who must meet the most demanding

performance requirements.

Linux offers more predictable performance

Lavatec E2 from Krones AG,

Neutraubling, Germany, is an

ultra-compact single-end bottle

washer designed specifically for

the small and medium output

ranges. It can be installed without

any problems even on small

areas, and nonetheless provides

perfect cleaning results, since it

carries the bottles through the

machine in a horizontal loop for maximum caustic dwell time.

In the Lavatec E2, after leaving the pre-cleaning zone, the containers are

passed through the caustic immersion bath in a horizontal loop path. A multitude

of rotary jetting tubes are used to clean the inside of the bottle from different

angles of incidence. The outside of the bottles is cleaned from above by large-

volume jetting units. In the post-caustic tank, the newly developed double nozzles

additionally clean the bottles from below, accurately targeting the shoulder area of

the bottles for an enhanced cleaning effect. Before they leave the machine again,

they are cooled down in the post-treatment zones with a small quantity of fresh

water, and the final residues of dirt & caustic are thus removed.

In order to make optimum use of the space available, the bottle washer can be

supplied in different model widths. The combination of purposefully developed

new ideas and field-proven components from the ‘big’ Lavatec means the Lavatec

E2 bottle washer is an up-to-the-future solution in Krones’ traditionally sturdy,

durable construction for the small and medium output ranges. The Lavatec E2 can

also be supplied as a clean design option, with concomitantly hygienic housing and

pipe configurations, an open bottle slide, and an easily accessible discharge for fast

& intensive cleaning.

Classic bottle washer for mid-tier companies

Wilden, the worldwide leader in air-operated double-diaphragm (AODD) pump

technology, launched its new Full Stroke Integral Piston Diaphragm (FSIPD).

The FSIPD diaphragms are constructed of food-grade Wil-Flex™ (Santoprene™)

and have been designed for use with Wilden’s Saniflo™ Hygienic Series (1 inch to

3 inch or 25 mm to 76 mm) as well as Original™ and Advanced™ Series (1 inch to

2 inch or 25 mm to 51 mm) AODD pumps.

The new diaphragms, unlike competitive models, do not incorporate an outer

metallic plate that requires the pump to be cleaned manually. The result is a unique

and truly innovative diaphragm that features a large integral piston and longer rubber/

TPE shaft that enables it to maintain the same stroke length as traditional Wilden

diaphragms. The diaphragm’s full-stroke design increases product displacement per

stroke, which translates into improved suction lift, greater flow rates and higher

efficiencies. They are easy to install and since the diaphragms are not a laminate, they

do not require the use of any chemical adhesives, making them compatible with all

products and compliant with the US Food and Drug Administration regulations.

Wilden’s FSIPD provides higher flow and efficiency



TECHNOLOGY TRANSFER


TECHNOLOGY OFFERED

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer can

set up three different types of fermentation

simultaneously at one particular

temperature.

Areas of application Beverage industry

Forms of transfer Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate

manufacturing and snack extrusion

technology with machinery. The firm

supplies chocolate machines like chocolate

conches, chocolate enrobers with cooling

tunnel, one shot chocolate moulding

machines, chocolate storage tanks, etc.

Areas of application Chocolate manufacturing

Forms of transferConsultancy, technical services and

equipment supply

Food-paste moulding machine A Thailand-based firm offers a

food-paste moulding machine

that produces cylindrical-shaped

food paste with both ends sealed. This

machine enables faster production of

food paste with consistent size and

hygiene, which increases business

potential in bigger markets both locally

and abroad.

Areas of application It is useful in food processing

industries where the food products of

cylindrical shape are required

Forms of transferTechnology licensing

Food processing machineryAn Indian firm offers all machinery for

processing fruits, vegetables, poultry,

meat and fish. Manufactured in Europe,

the machinery is easy-to-use and makes

high quality food products.

Areas of application Food processing, agro-based industries

Forms of transferConsultancy, Equipment Supply,

Turnkey

Share Your Technology PropositionsThe mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification. Contact: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]

TECHNOLOGY REQUESTED

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.

Areas of applicationFood processing industry

Forms of transferConsultancy

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.

Areas of application Infant food, supplementary food,

weaning food

Forms of transferOthers

Food processing equipmentAn Indian company is seeking

technology and equipment for

processing of f ruits, vegetables and

other related products.

Area of applicationFood processing industry


Food preservationA Thailand-based food and fruit

preserved trading firm is looking for

efficient technology to extend the shelf-

life and preserve food & fruit.

Areas of applicationFood processing industry,

confectionery industry, pastry industry


Xylitol technologyA company based in Thailand is seeking

the technology for producing gum by

utilising maize waste.

Areas of applicationFood industry




IN CONVERSATION WITH


Yatindra R Sharma

“High volume growth in the beverage sector is leading to increased demand for innovative packaging machines”

…opines Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd. In an exclusive conversation with Avani Jain,he highlights the growth opportunities for the beverage packaging industry in India. He also underlines the fact that the sector is all set to go for higher capacities, with focus on energy efficiency and modern technology.

What are the current trends witnessed in the beverage industry and allied packaging sector?The beverage industry in India is

growing by volumes on a year-to-year

basis. Each segment such as soft drinks,

juices, water, beer, alcoholic drinks etc

is growing at a double-digit CAGR. In

addition, the major beverage companies

are venturing into milk-based beverages

as it is considered to be the future

growth avenue. Further, each segment

is redefining its technology needs for

producing high-quality products in

large volumes, and thus the demand

for packaging machines with high

speed, high degree of automation

and innovative features has increased.

Moreover, big players in the segment

need total solutions for their projects.

The above factors are seen as positive

developments for the growth of beverage

packaging industry.

What are the challenges faced by the industry?The major problems faced by the

beverage industry today include

fluctuating market demand and climate

change. The demand for beverages is

seasonal and not consistent throughout

the year. Moreover, climate change can

have a negative impact on the growth

of beverage industry. This year, due to

unexpected cycles of rain and extreme

heat, the beverage manufacturers were

not able to produce the same volumes as

in the previous years. All these factors in

turn affect the growth of the beverage

packaging industry, which is directly

dependent on the growth of beverage

sector. Apart from this, another challenge

for packaging solution providers in this

segment is that the Indian market is

now open to international players, so the

best in price performance, quality and

top-end value proposition will be the

market winner. In wake of this, domestic

companies need to provide the latest

technology solutions as the industry is

planning to step-up technologies used

by them at present.

How is the scope for future growth and development?Various dairy companies are

manufacturing ethnic products like lassi,

buttermilk, etc; but their packaging is

limited to small packs. So if they really

want to increase their capacity, they will

have to look at new packaging solutions

and upgraded technology. Further, in

future, nutraceutical drinks will take a

lead over standard beverages. Even the

juices market is picking up well, and

each variety of juice calls for different

packaging solutions. Like the tetra

packs offer a good solution for packing

lower volumes – 300 mL or 400 mL

– but are not good for packing higher

volumes, for instance 600 mL and above.

The beverage industry is also seeing the

entry of new players, which directly will

result in more demand for packaging. In

future, the beverage industry will go for

bigger capacities, with focus on energy

efficiency, modern technology, and

reducing the carbon footprint. All these

will be important in the near future

and accordingly the companies have to

formulate the technology solutions.

What are the future plans of the company?We are looking forward to enter into

milk and aseptic juices market, where

we will design low-capacity & highly

efficient aseptic plants, which can handle

both milk-based products and juices,

with the help of our German partners.

Another area of innovation will be in

the flexible packaging space, which is

rising due to the growth in the retail

market and small volume requirements

of the rural market.

What are the five checkpoints you consider before entering into a partnership?

Product leadership in terms of

technology and performance assumes

importance, as this will help the

company sustain in the long run.

Business dynamism and vision of the

concerned company. This will make

the partnership worthwhile. So, it is

What is your success mantra? One should trust oneself and also

others. Until and unless mutual trust

is there, nothing can be achieved in

life. Be it business or personal life,

trust is the major criteria for success.

How do you deal with a tough situation?I do not beat around the bush as I

am a no-nonsense person. I take up

challenges as they come and work

towards it continuously till I find a

solution.

What motivates you the most in your life?The sense of adventure in creating a

new business inspires me the most.

There are many hurdles that you have

to face in the beginning, but finally

when everything starts falling into

place, it brings in utmost pleasure.

Up close & personal


IN CONVERSATION WITH Yatindra R Sharma



Yatindra R Sharma

important to understand the thought

process of others.

Thought process alone is not

sufficient; it is important to analyse

the ability of others in delivering

whatever they are claiming. Unless

this happens, all good talk is a

waste.

It is essential to ensure that the

two companies are on the same

wavelength and will be able to create

a mutually beneficial partnership.

Everyone may be good in their

respective fields, but will they be

able to create a progressive alliance

in future is the crucial question, as

this becomes a major ground for any

business expansion in future.

The spirit of sharing on the part of

companies also assumes importance.

Have you come across any situation where you got lucky?In my entire career, I have never pursued

a specific sector for long. I began my

career by working in a chemical industry

followed by oil, pharmaceutical and

plastic machinery industry. After this, I

decided to become an entrepreneur. My

first project was in the field of specialised

rubber moulding machinery and after

that I came into the present business.

I am happy to say that whatever I did

in each space, I have fared well or have

been lucky throughout. The main

reason behind this success is the fact

that I have always tried to live up

to the expectations of everyone.

I have often asked myself one

question that what best and

more I can do for the people

around me and worked

accordingly.

What was the toughest business decision taken by you?We were a 60:40 joint

venture company till

2006. Our partners wanted

further higher share of capital,

so we decided to part with our equity

shareholders. That was a tough business

decision for me. Another turning point

in my career was the day, I decided to

be an entrepreneur.

What message would you give to aspiring and upcoming entrepreneurs?‘Believe in yourself and give your

best.’ This is the main mantra of

success for any businessman.

Here ‘best’ does not mean

giving 100 per cent but

110 per cent. Moreover,

one has to keep

raising one’s bar every

time. Many-a-time,

once a success story

is created, people are

satisfied and do not

attempt anything

beyond that. This

gives rise to myopia

where they start taking

everything for granted,

do not appreciate

anything

else and are not willing to innovate. This

is where one starts losing. We are too used

to live in our comfort zone and celebrate

the success forever, but the fact is that

if one does not know how to handle

success, then he/she is inviting trouble

and may fail in the long run.


December 2011December 2011 || Modern Food ProcessingModern Food Processing 21

Photo: V

ijaykumar S

oneji



SPECIAL FOCUS

DAIRY PROCESSINGDAIRY PROCESSINGICE CREAM INDUSTRYSeven scoops of opportunities ..................................................................24

FRENCH EQUIPMENT MANUFACTURERS Offering a mélange of technology solutions for dairy processing ...........26

SPECIALTY CHEESE MARKET IN INDIAWith love, from Italy ...............................................................................30

FROZEN YOGHURT INDUSTRYCommercialising ethnic dessert ...............................................................32

INTERFACE Eric Soubeiran“We see huge growth potential for value-added dairy products” ............34

ROUNDTABLECan India lead the global dairy market? .................................................36

SPECIAL FOCUSSPECIAL FOCUS

December 2011 | Modern Food Processing 23



SPECIAL FOCUS Ice cream industry

Mahua Roy

A n average person in India

consumes 300 mL of ice

cream in a year. An industry

pegged at ` 2,500 crore

in a country having the second-largest

population in the world, these figures

are nowhere close to the 3 L per capita

consumption reported in China or 22 L in

the US, Japan or Germany. The diversity

and cultural niches in India prove to be

a perfect ground for the manufacturers to

experiment with everything, right from

flavour introductions to distribution

models and marketing strategies. The

trick is in identifying the challenges in

this segment and transforming them into

opportunities.

1 Giving an ethnic touchWe Indians love our rasgullas and pista

barfis. So it is evident that ice creams,

positioned in the dessert category,

will face quite a tough competition to

stand tall against this traditional option.

“People are expecting traditional variants

in ice creams and also willingly accepting

the changes. Attractive packaging and

effective brand-building exercises would

make the position even more strong,”

says Arun Ramani, Managing Director,

Ramani Ice Cream, makers of the brand

– Top ‘n Town.

The underlying fact here is to decipher

that the consumer identifies with the taste

of these mithais. Vadilal thus introduced

ethnic flavours like Rajwadi

Badam, Rajwadi Pista,

Kewra, Mava

and Malai in ice

creams. “Besides,

we also have ice

cream flavours

like rasgulla,

chikki, etc which

are closely derived

from traditional Indian

sweets,” says Rajesh

Gandhi, Managing

Director, Vadilal

Industries, and President,

Indian Ice Cream Manufacturers’

Association.

2 Tier III cities and rural marketsRural India presents a grand opportunity

for the ice cream industry. But the cold

chain logistics infrastructure is still in the

developing stage, and power cuts lead to

operational challenges. Yet, industry experts

are of the opinion that this condition is

changing rapidly. With a target group

as vast as 70 per cent of 1.1 billion, the

opportunity lies in engineering of ethnic

flavours, which are specifically favoured

by the rural segment. Also, extending

assistance to retailers or franchisees in these

areas can create a symbiotic situation.

Another option to succeed in these

areas is devising ideal package sizes.

“Our product portfolio selection (smaller

size, price point, SKUs etc) also plays an

important role in expanding our presence

in these areas,” observes Munish Soni,

GM - Products, Mother Dairy.

3 Ice cream no more considered a seasonal productWe all remember our mothers warning

against consuming ice creams from

November through February. This

perception is gradually diminishing.

“Although ice cream definitely has

a seasonal pattern, it is no longer an

exclusive summer product. The changes

in preference of women who now prefer

buying ice creams instead of any other

dessert has made it break free of the

seasonal label,” observes Ramani. This

can be taken as the hint to push the

introduction of family or home packs in a

large variety of flavours.

Modern Food ProcessingModern Food Processing || December 2011December 201124

When a 55-year old woman would ask for blueberry kulfi flavour at a retail outlet in a tier III city, is when the ice cream industry would have perfected the

identification of opportunities and maximised on those. Here’s examining the top seven opportunity areas for the ice cream industry in India.




4 Age no barNot long ago, the marketing communication

for ice creams was clearly directed towards

children. However, it was soon realised that

this could lead to saturation in the market.

Catering to all age groups with targeted

communication and specialised products is

a good strategy. Soni asserts, “Positioning

of products needs to be strategically

perfect to attract consumers of all age-

brackets. Fun and excitement appeals to

children, variety appeals to the youth, and

artisanal, ethnic flavours are preferred by

adults. Artisanal products (kulfis and likes)

can even provide a competitive platform

to compete with international brands.”

Also, health-consciousness has been

identified as a major trend in the indulgent

segment of ice creams too! Thus, Amul

launched the ProLife probiotic range of

ice creams. Ramani Ice Cream already

has the ‘No Sugar and No Calorie’ range

and plans to launch ‘Low Fat No Sugar’

category soon. Natural’s Ice Creams is also

mulling an entry into this segment with

low fat kulfi and pro-biotic ice creams.

5 Understanding flavour preferencesThe consumer is indeed spoilt for choice.

Vadilal recently introduced exotic brands:

Gourmet and Flingo. Amul has the

Exotica range. On the other hand, these

two companies have an equal basket of

traditional Indian flavours. Natural’s has

recently launched Thandai flavour and

also has its signature range of fruit flavours

in its basket. Co-existing on similar

platforms of metros, these companies

have maintained a wide range to offer

aspirational as well as traditional products.

“When we introduced Thandai flavour, it

was an instant hit. Even though there is

huge demand for exotic flavours, we will

always continue introducing traditional

flavours – because we firmly believe

traditional can be ‘exotic’,” sums up R S

Kamath, Managing Director, Natural’s Ice

Creams.

Exotically traditional is one concept,

and so is indigenously global, as Gandhi

explains, “As the Indian consumer is

now regularly exposed to global trends,

flavours like coffee and those that are

fruit-based, especially seasonal fruits,

are also being demanded. We constantly

launch global flavours in the local market

after customising them to suit the Indian

palate.”

6 Anytime indulgenceConsumers no longer decide on ice cream

after spotting a parlour, but are increasingly

heading to parlours to enjoy a treat, or

making it a regular item in the monthly

grocery list. Ice cream manufacturers are

continuously devising strategies to convert

the impulse purchase into a planned one.

This also explains the proliferation of

take-home packs. “Ice cream is considered

an impulse purchase due to the fact that it

falls into the category of tempting foods.

You see it and you want to indulge in it.

To counter the challenge, we have been

promoting the take-home packs as it

always gives you a pleasure to enjoy ice

creams with your family in the comfort

of your homes. Besides the 500 mL or 1

L packs, we have also explored the area

of offering popular flavours of cones and

sticks in packs of four and five,” states

R S Sodhi, Managing Director, Gujarat

Co-operative Milk Marketing Federation

(GCMMF).

Companies reporting addition to the

number of exclusive outlets also proves

that they recognise this change, and are

opening outlets at strategic locations

to boost availability. “Franchisee outlets

are reporting surging numbers of home

delivery orders, which also proves the

trend of the conversion of ice creams

to a planned purchase from an impulse

one,” adds Kamath. Parlours also enable

the special product extensions like

shakes, smoothies, ice blends, which

also help create brand differentiation.

“Experimenting with different format of

stores, from an exclusive ice cream store

to cafes offering other allied products like

cakes, donuts etc, is also a smart move,”

he notes.

7 Retail trade, an enablerDistribution through modern retail

is making companies come up with

innovative packaging and promotions to

ensure brand loyalty. Besides, presence in

malls in also effective. Says Kamath, “At

the retail end, with so many malls coming

up, there is a lot of scope to showcase a

brand more easily.”

The ice cream industry is realising

the potential of customising products to

serve the institutional sector as it is also

a huge opportunity. “Branded ice creams

will be preferred in this segment as they

will provide high quality as well as offer

consumer delight, which gels well with

the views of the institutional segment,”

concludes Gandhi.

Email:[email protected]

Ice cream industry

Women now prefering to buying ice creams instead of any other

dessert has made it break free of the seasonal label.

Arun RamaniManaging Director, Ramani Ice Cream

Product portfolio selection (smaller size, price point, SKUs etc) plays an

important role in expanding presence in rural areas.

Munish SoniGM - Products, Mother Dairy

Take-home packs give a pleasure to enjoy ice creams with family in

the comfort of your homes.

R S SodhiManaging Director, GCMMF

Franchisee outlets are reporting surging numbers of home delivery

orders, which proves the trend of ice creams turning to a planned purchase.

R S KamathManaging Director, Natural’s Ice Creams

Institutional segment prefers branded ice creams as they provide

high quality and consumer delight.

Rajesh GandhiManaging Director, Vadilal Industries



SPECIAL FOCUS French equipment manufacturers


Rakesh Rao

M ilk, one of the staple

diets in the country, has

regained its premium

position as the demand

for this high-protein food is increasing

with the improvement in standard of

living across India. As a result, companies

(co-operatives as well as private) are

lining up big investment plans in the

dairy sector. This has opened new

opportunities for equipment and

service providers to this sector. French

companies having expertise in catering

to dairy industry are also gearing to

tap this burgeoning market. “Of course,

the French companies are looking

for business opportunities in India.

They have good technologies and can

offer their know-how when they sell

the equipment. These companies are

mostly interested in genetics, artificial

insemination, animal nutrition & health,

bulk milk coolers, processing for liquid

milk, butter, yoghurt, cheese-making

lines, cold chain and packaging,” observes

Racheline Levi, Project Manager, Adepta

– an association of French equipment

manufacturers in agriculture and

agro-industry.

While companies like IMV (offering

artificial insemination technology) and

Serap (offering filling solutions for dairy

sector) are already present in India,

many more are planning their entry

into the country. “India is the largest

dairy producer in the world, hence has

high growth potential. Co-operatives

and government authorities are doing

a sustained work to structure the milk

collection & supply, and this might be

the key factor behind the success of the

dairy activities in India. We are confident

of maintaining a steady growth in the

coming years in the country and we will

surely back up this development with

the necessary local investments,” states

Yann Benarrous, Asia-Pacific Sales

Manager, PCM Food & Industry –

which provides advanced fluid-handling

systems for dairy application.

Aiding productivity In India, one of the major issues is low

productivity of dairy sector, and French

companies like IDENA are offering their

expertise to enhance productivity. “Our

feed additives specialties work on the

rumen flora, and not the ingredient itself:

they ‘make the most of the feed’ (forages

& concentrates). Thus, we have to know

what is the given feed, what are the

available forages, what is the formulation

of concentrates, so that our products

can be the most efficient and cost-

effective,” says Virginie Hervy, Country

Manager – India, IDENA - a company

specialised in animal nutrition. That is

why IDENA’s ruminant nutritionists

come to India in order to do a ‘farm

tour’ (the last one was in Maharashtra

in October) to understand the practices,

constraints of forages, and objectives of

farmers & feed manufacturers.

“We strongly believe that, by

understanding this, IDENA will be able

to enhance productivity of the Indian dairy

cattle, through a reformulation, which

takes into consideration available forages

& concentrates, and through our products

Vertan and Valkalor,” adds Hervy.

In order to better understand the

market and consumer needs, companies

now prefer to work closely with

customers. “We have a long experience

in India as well as in the dairy market.

Our philosophy is to work hand-in-hand

with our customers to help them develop

their projects and make them successful.

We are not just selling machines, we are

also bringing our expertise & knowledge

to our customers and it is highly

appreciated by them,” opines Nicolas

Ricard, Area Sales Manager, Serac

– which provides turnkey solutions to

dairy industry and is a leading player in

aseptic filling of UHT into bottles.

As India gears up to increase milk production, French companies are eagerly looking at this sector to boost their growth prospects in the country through innovative product and service offerings.

Offering a mélange of technology solutions for dairy processing

Courtesy: Serac




Private vs co-operative In India, dairy sector is dominated

by co-operatives. However, in recent

times many private players, including

French companies such as Danone,

are expanding their presence in India.

Experts believe this will further boost

the prospects of French equipment

suppliers. “We assume that private

players would encourage a competitive

spirit in the market in terms of quality

and innovation. We wish we would

have the opportunity to be part of the

expansion of our usual dairy partners

in India as we did successfully for all

parties in other countries worldwide,”

says Benarrous.

Ricard adds, “We are expanding

in India at a fast pace. We have three

machines for dairy products already

installed and running in India. This

year, we sold 12 net weight rotary filler

including 8 complete packaging lines for

different applications. Nestle, Mother

Dairy, Britannia, Gowardhan and

Hindustan Unilever have already put

their confidence in Serac machine for

food applications. We have also opened

our local after-sales services this year to

serve our customers better. A complete

office will soon be established; sourcing

of parts and machine manufacturing

will come as well at a later stage.”

The demand in dairy packaging varies

from country to country, but the trend

in all countries is towards increasing the

shelf-life of products. The advantages

are multiple: enhanced consumer safety,

reduced wastage and increased distribution

area. “We have already witnessed this

trend among our customers in India. Also,

new hygiene and tractability standard as

well as consumer awareness and need

for safe product will lead to increase in

demand for Serac high-tech machines,”

says Ricard.

Changing food habits have resulted

in rise in demand for Western food. As

a result, French equipment manufacturers

are looking at India with renewed interest.

“Currently, we are are not present in India.

However, India being one of the major

markets in the world for milk industry,

we are deeply interested in finding

development opportunities in the country.

At present, Indian demand for cheese-

making equipment is mainly linked with

ingredient cheese, ie cheddar or processed

cheese to be included in food preparation.

But due to growing offer of high quality

European cheese varieties, demand

is growing quickly for higher cheese

standards such as semi-hard cheese (like

gouda type) or hard cheese (like gruyere,

emmental), for which we are able to offer

turnkey projects,” avers Bertrand Henriot,

Managing Director, Chalon Megard,

which provides a comprehensive range of

equipment and lines for the production

of cheese.

Collaborative solution While the demand for dairy products

is growing at 8-10 per cent, the

milk production is growing only at

4 per cent, and this can get even worse

in the coming years. Hence, appropriate

steps to boost production should be

taken by co-operatives such as National

Dairy Development Board (NDDB) and

private sector. “It is harder to produce

milk in India than in Europe, because

forages in India are often of low quality.

Constraints have to be taken into account,

in order to find relevant solutions. For

instance, NDDB’s Ration Balancing

Program (to balance the ration of animals

by re-appropriating the locally available

feed resources) is showing the way. And

private companies like IDENA can help

reach productivity and quality objectives,”

opines Hervy.

To hike milk production by simply

increasing the number of cattle is not a

practical solution as the land for food

production is limited and it has to be

shared between cattle & human food

production. Hence, adopting state-of-

the-art technology right from sourcing

of milk, to processing and packaging will

be critical to raise the production and

reduce wastage. “The only way for India

is to modernise its milk production and

increase milk output per cow and not

the number of cows (also reduce wastage

during transportation). In addition, the

quality of milk has to be raised in order

to increase the shelf-life of products to

decrease wastages, and the milk production

sector has to be further organised. Serac

will be there to help the Indian dairies

on the packaging side. The moment milk

passes through processing line to package

stage, Serac machines can help make the

final product safe,” says Ricard.

The Government of India is

giving impetus to the dairy sector

as this segment still lies untapped.

Officials of French companies are

confident that they can help India exploit

the full potential of dairy sector with their

advanced technology in the livestock and

dairy processing.


French equipment manufacturers

Of course, the French companies are looking for business

opportunities in India.Racheline LeviProject Manager, Adepta

We assume that private players would encourage a competitive

spirit in the market in terms of quality and innovation.Yann BenarrousAsia-Pacific Sales Manager, PCM Food & Industry

We strongly believe that IDENA will be able to enhance productivity of

the Indian dairy cattle.

Virginie HervyCountry Manager – India, IDENA

Currently, we are not present in India. However, we are deeply

interested in finding development opportunities in the country.Bertrand HenriotManaging Director, Chalon Megard

We are expanding in India at a fast pace and have opened our local

after-sales services this year to serve our customers better.Nicolas RicardArea Sales Manager, Serac



SPECIAL FOCUS Specialty cheese market in India

30

Mahua Roy

A fter Chinese, Italian is the

most favoured cuisine in India,

claims Bill Marchetti, Master

Chef, Spaghetti Kitchen, one

of the leading Italian restaurant chains

in India. He adds, “Indians are travelling

more and wish to duplicate the same food

that they have experienced abroad. Also,

in recent times, there has been a lot of

publicity about the health benefits of the

Mediterranean cuisine. Besides, Italian

cuisine is extremely ‘Veg’ friendly. About 60

per cent of Italian dishes are vegetarian; and

vegetarian variants can be easily prepared.”

Say formaggio, not cheese!Italy boasts of a large variety of specialty

cheese, right from parmigiano reggiano

to mascarpone, incorporated in

specialised cuisines. The specialty cheese

market occupies a marketshare of about

10 per cent in the Indian cheese market,

which is pegged at ` 400 crore (2010),

according to A C Nielsen. Flanders Dairy

near New Delhi and ABC Farms near

Pune have been ideal sourcing locations

for specialised cheese in India. Pleasing

the HoReCa (hotels/restaurants/cafes) and

gourmet retail industry alike, this segment

presents abundant opportunities.

An understanding of the demands in

India can be comprehended by studying the

import figures of Italian cheese into India.

Italian and other Mediterranean specialty

restaurants actively source these varieties

of cheese. Besides, the upcoming sector of

modern retail comprises another sub-sector

of gourmet retail. This sub-sector is

also serving a niche customer base.

Damodar Mall, Director – Food

Strategy, Future Group, says,

“Imported cheese is

showing an upward

trend in India,

as reflected by

our sales figures.

The awareness is

rising and people

are experimenting

with specialty

cuisine at

home.” Foodhall, the gourmet retail store

in an upmarket area in Mumbai is part

of Future Group. Premium pricing is

not a deterrent for the customers as the

gourmet retail stores are quite clear about

their positioning. Adds Mall, “We target

customers broadly in three categories - the

expats living in India, globalised senior

corporates and upmarket business families.

Since these categories are familiar with the

exotic cuisines, our channel of distribution

becomes a success. We offer them choice

and availability: the ideal recipe.”

Beyond pizzas and pastasA large section of the Indian consumer

base relates to the ‘Americanised’ version

of Italian cuisine, for example, the pizzas.

But a specialised section still scouts for

authentic Italian and Mediterranean cuisine.

“India still has to discover traditional

antipastis, Italian desserts, and risottos. The

future looks optimistic as we turn into a

global nation. The fast food concept has

marginalised the authenticity of Italian

cuisine, and specialty restaurants aim to

transform that mindset,” says Vikram

Sharma, Owner, My Way or the

Highway, a popular Italian restaurant

in New Delhi.

The dairy sub-sector of specialty

cheese looks highly promising at this

stage where the market is just starting

to mature. Another lucrative

opportunity to explore is the area

of vegetarian variants of specialty

cheese, where plant rennin is used

in place of animal sources.


With

LOVE,fromITALY

AVERAGE MONTHLY IMPORT OF ITALIAN CHEESE IN INDIA

Hard Cheese: 10,000 kg*Parmigiano reggiano, grana padano Mascarpone Cheese: 2,000 kg*Fresh Cheese: 2,000 kg*Ricotta, bel paese, fontina, gorgonzola, taleggio, provolone dolce (mild), provolonepicante (sharp), pecorino romano

* Of the total import of Italian cheese, 60 per cent is accounted by institutional sales (HoReCa), while the rest is through modern retail

Source: Bill Marchetti, Master Chef, Spaghetti Kitchen

Be it the Lamborghinis and Maseratis, or St Peter’s Basilica and the Leaning Tower, or the pizzas and pastas, don’t we just admire everything Italian? Demand for exotic specialty cheese in the past few years is opening up a lucrative market in India.




SPECIAL FOCUS Frozen yoghurt industry


Mahua Roy

E thnic sweets, ice creams and

other Western desserts have

a new competition: Frozen

yoghurt. Industry watchers

are of the opinion that this market will

touch ` 295 crore and 4.6 million units

in value and volume terms respectively,

by 2015. “Yoghurt is a traditional Indian

product. The frozen yoghurt industry is

effectively positioning itself as a healthy

dessert alternative, besides providing

an exciting, experiential platform,” says

G S Bhalla, CEO, Cocoberry. Cocoberry

is the pioneering venture of frozen

yoghurt business in India. Bhalla reveals

plans of investments of around ` 100

crore in the next three to four years.

Guilt-free indulgenceAn indulgent product mimicking the

delicacy of a dessert, minus the calories, is

viewed as an ideal product by the health-

conscious population. Cashing in on this,

the frozen yoghurt is aptly positioned.

Frozen yoghurt, especially non-fat, has

fewer calories than ice cream and is loaded

with probiotic properties. It also offers a

higher level of customisation and a different

experience than set or packaged yoghurt.

This makes way for introducing fresh fruit

toppings, healthy smoothies, with added

vitamins and nutrients, at the outlets.

Customised for YoungistanUndoubtedly, the target group for the

frozen yoghurt segment is the young

customer base. India boasts of an enviable

demographic advantage with almost

more than 50 per cent

population below 30 years

of age. “We are targeting

the young consumer base,

aged 18–25 years. Besides, we

are also optimistic about women

proving to be a loyal customer

segment,” opines Bhalla. Targeted

communication towards these groups

has generated a high degree of awareness

on this new offering.

Viral Jhaveri, Co-partner, Yogurtbay,

a Mumbai-based outlet specialising in

frozen yoghurt, says, “We are targeting

primarily teenagers, as they are the most

experimental audience and opinion leaders

of their households. But owing to the

nature of the product (non-fat, low sugar),

it opens up avenues to attract a larger

spectrum of consumers.”

Location of the outlets at strategic

areas, which experience high footfalls, like

those in malls, places close to colleges, gyms

and fitness centres, etc will guarantee walk-

ins. Post that, one can devise innovative

approaches to convert the first timer into

a regular. Cocoberry has entered into

strategic tie-ups with multiplexes, hospitals

(Fortis) and IT parks (in Hyderabad and

Bengaluru), which is seen as a good move.

Responding quickly to consumer

demands will also garner loyalty. “Based on

consumer insights, we have taken flavour

options into account. We are chasing

flavours like Musk Melon and Mochaccino

based on the responses of customers. We

also intend to launch a new topping every

week. At this stage, the customer is sort

of our brand ambassador,” says Robin

Chatterjee, Co-partner, Yogurtbay.

Brand-buildingExperts claim that sustaining the business

on parlours alone is not viable in the long

term and frozen yoghurt chains need to

look at alternative sources of distribution.

Cocoberry is thus foraying into the

segment of set/stirred yoghurt and plans to

launch the product soon through modern

retail chains. Chatterjee opines, “Events

and catering offer a string of opportunities

for the frozen yoghurt segment. It is quite

unexplored and looks promising.” To

connect effectively with the target group of

young women, early this year, Cocoberry also

sponsored events like Ladies Golf Cup in

the Thomas Cook Indian Golf League and

the Delhi International Football League.

And not just in the metros, Cocoberry is

experiencing positive reviews from tier II

cities as well. It has thus chalked out a plan

of opening new outlets in Ahmedabad,

Nagpur, Chandigarh and Jaipur.

It can thus be said with conviction

that to succeed in an aspirational food

product for the younger generation, one

need not mirror trends of the West. Who

said Indian traditional food cannot be

positioned as gourmet?


Consuming it before leaving for an exam for an auspicious reason, or after a heavy meal for a biological reason, India is a country obsessed with dahi. In the past few years, various entrepreneurial efforts have glamourised this traditional item into a dessert option - frozen yoghurt.

COMMERCIALISINGethnic dessert



SPECIAL FOCUS

34

Kindly brief us about Danone’s dairy business in India. Danone products are highly

distinguished, as our operations are

fundamentally different f rom the

others. In the dairy sector, other players

are focussed heavily on the plain milk

business, while our focus is on value-

added products. Besides, we do not

launch products that are not perceived

as healthy.

We launched the Danone dairy

business in India through two business

units: TOP aimed at developing and

marketing products for the top of the

pyramid (TOP) consumers from the

metros & mini metros, and BOP for the

BOP consumers for whom affordability

is a key criterion. In TOP, we are

marketing three products – Danone

Dahi (plain and flavoured), premium

flavoured yoghurt brand Cremix and a

smoothie brand Danette for youth.

We recently launched our BOP

business unit, with the first dairy

brand for kids – Fundooz. This brand

is the result of close to three years’

work to understand the food habits

and nutritional deficiencies in India,

particularly among young children,

and we feel we can make a positive

contribution here. All Fundooz

products are milk-based and fortified

with key nutrients like Vitamin A,

iron, zinc and iodine. We have started

with two products under the brand

Fundooz – Yum Creamy, a creamy and

nutritional fresh dairy treat for kids in

two popular flavours namely strawberry

& vanilla, and Yum Chuski, a thick &

filling anytime treat in chocolate and

kulfi flavours. Yum Creamy is priced at

` 10 for 80 gm while Yum Chuski at

` 5 for 70 gm.

Please elaborate on your sourcing strategy for dairy products. All our products are manufactured in

India with local sourcing of milk and

other raw materials. Local sourcing

and manufacturing is key to fresh dairy

business. Fresh products have less shelf-

life (2-3 weeks) and it is important that

our products from the factory reach the

consumers as fast as possible. Hence, we

follow a proximity distribution strategy

from our manufacturing location.

We started our manufacturing

operations in India through a co-packer

partnership and we manufacture all our

TOP products there. This helps us in

fast distribution to the markets where

we are selling our TOP products.

Launch of the BOP business

unit with Fundooz marks for us the

beginning of Danone’s first-owned

state-of-the-art manufacturing facility

in India located at Sonepat, Haryana.

Through this factory we will serve a

300 km radial area, and hence Fundooz

has been initially launched in a phased

manner across select outlets of Delhi

NCR and Haryana including Delhi,

Gurgaon, Panipat, Faridabad, Sonepat

and Ambala.

How do you see the potential for Indian dairy industry?The market for value-added dairy

products is at an infant stage in India.

We see a huge growth potential in the

market owing to the health associations

with dairy and also a strong dairy

consumption habit among Indian

consumers. The evolution in retail

and consumer preference for

value-added dairy products will further

fuel this potential.


French food giant, Danone, recently launched its first-ever Base of Pyramid (BOP) Country Business Unit (CBU) in India to offer suitable products for the BOP population. Eric Soubeiran,Director, Danone BOP India, through this interaction with Rakesh Rao offers insights into this new initiative and growth prospects for dairy industry.

Interface - Eric Soubeiran


We see huge

growth potential forvalue-added

dairy products



SPECIAL FOCUS Roundtable


CAN INDIA LEAD THE GLOBAL DAIRY MARKET?The increased demand for dairy products by Indian diaspora the world over has raised the possibility of India becoming the leading exporter of dairy products. The potential is huge but the industry believes that this will take time. Avani Jaintalks to industry experts to find out the reason behind this sentiment.

The demand for dairy products is increasing in India as well as abroad. The Indian companies are looking forward to increase their global presence, but due to factors like ever-increasing domestic demand, rise in milk prices, lack of proper cold-chain infrastructure & testing facilities etc, they are focussing only on the domestic markets. This clearly means that India has a long way to go before it can become a leading exporter of dairy products.

EDITORIAL TAKE

Devendra ShahChairman,

Parag Milk Foods Pvt Ltd

The demand for milk is high

in the country due to increased

urbanisation, affluence, and shift

in diet from basic food to value-

added foods, such as milk-based

products that are richer in protein.

Further, India is primarily a

vegetarian society, therefore they

prefer dairy products for nutrition.

No doubt, presence of the Indian

diaspora across the world will

lead to increase in demand for

traditional Indian dairy products

like ghee, paneer, etc, but still the

export will only constitute two

to three per cent of the total

production. Further, in order to

export, companies need to be

highly competitive in the global

market. Moreover, food inflation

will also affect the export of dairy

products. Thus, no doubt, India

has the potential to become the

leading exporter of dairy products,

but before that, it needs to meet

the increasing domestic demand.

R S SodhiManaging Director, Gujarat Cooperative

Milk Marketing Federation Ltd

At present, the milk production

in India is around 120 million

metric tonne, which makes the

country self-sufficient when

it comes to availability of milk

and other dairy products. Since

the opportunities are growing

in the country, the companies

will focus on India first. We

are also focussing on India only

and consider exports as a second

option. We do export products to

countries such as Singapore, the

US and those in the Middle East,

targeting the Indian diaspora

settled there. NRIs often demand

butter and other ethnic products

(such as gulabjamun or shrikhand),

so we ensure that they get

these. Yet, exports constitute

only one per cent of the total

business. Since the demand

for dairy products is huge in

India itself, the companies will

have to focus on the domestic

requirements first.

Dr Dilip JainHead - Horticulture

Crop Processing Division, CIPHET - Abohar

India is the largest producer of milk

after Denmark, so there are strong

chances that India can become the

largest exporter of dairy products.

Further, there is ample quality land

available for cattle grazing, which

directly impacts the quality of milk.

Moreover, there is good demand for

indigenous products like shrikhand

by Indians living abroad. However,

there are certain issues that need to be

dealt with before India could achieve

this milestone. First, to export dairy

products, there is a need for strong

cold-chain infrastructure, as milk and

milk products are highly perishable

and require good refrigeration

system while exporting it. Second,

it is necessary to meet certain quality

standards, which require setting

up of good laboratories for testing,

which are few in number at present.

So, if such issues are addressed

appropriately, India can definitely

become the leading exporter of

dairy products.



FACILITY VISIT


Hindustan Tin Works Ltd


T he ability to manufacture

cans, ranging f rom

52 mm to 189 mm, for the

food industry, sets apart

HTWL’s Murthal plant, Haryana, from its

counterparts. This indicates the fact that

all international sizes of food cans could

be manufactured at the Murthal plant. The

plant is fully integrated and automated,

and is supported by high-speed automatic

printing & lacquering machines for multi-

colour and halftone jobs. It manufactures

cans for diverse food products like mango

pulp, rasgulla, sweetened condensed milk,

processed vegetables/fruits, milk/nutrition

p o w d e r s ,

co f fee

etc.

The prime raw material for can is

tin sheet/tinplate, which HTWL

procures according to the can

specifications. For instance,

the tin sheets are not same

for food products and non-

food products like paints,

pesticides etc. Even in the

food category, tin sheets

are not same for rasgulla

and baby food. A can is

categorised in terms of

thickness, temper quality

and coating.

Coating & printingOnce tin sheets are selected,

it goes for coating and

pr inting. The

purpose of

coating is

t o

r e s i s t

a tmosphe r i c

effect on can/

products. Interestingly,

coating inside and outside

of a can is not the same.

“Inside coating of a can is

done with white lacquer,

apoxy phenolic lacquer,

aluminised lacquer depending on the

product to be packed, and outside coating

is more for decoration and protection

of side seam,” says Atit Bhatia, Senior

Vice-President, HTWL. The company

With substantial investments in modernisation and automation, Hindustan Tin Works Ltd’s (HTWL) plant can offer cans of any size and shape that are available internationally.

1

2

4

3

1. Can-end manufacturing; 2. Printing on tin sheets; 3. Can body welding; 4. Testing the critical parameters in the laboratory

Photo: Dileep Prakash




has installed a sophisticated coating

machine from the UK, which has an

analog system. According to Bhatia, due

to the analog system, the lacquer/coating

film on the tin sheet is controlled all

the time, so that there is no variation

in lacquer film, and its consistency

is maintained.

In its endeavour to provide best

printing, HTWL has installed Marquess

Plus from the UK, which is double colour

and fully automated. “The machine can

store data, which means that if we make a

shade for one job, the data will be stored

forever in the computer. Any time if we

want to print the same job, we just need

to feed the job in the machine and will

get the identical print and finish all the

time. It means that chances of colour or

shade variations are minimised,” claims

Bhatia. The machine was installed in

2010, and with this, the capacity of

printing in HTWL has doubled.

Can-end manufacturingEverything in this plant is meticulously

done. Take the example of components

department, which has the facility to

manufacture smallest to largest component

of cans. Here, rollfeed/sheetfeed

presses from Taiwan are installed for

manufacturing different types of can

ends. “With this machine, possibility

of scratches on the end is prevented.

Besides, production and quality have also

substantially improved,” says Bhatia.

Body making and seamingThe next step is slitting the printed

sheets according to the size of cans. Once

slitting is done, the printed body blanks

are placed on the side seam welding

body maker. After this, application of

powder and outside lacquer for seam

protection is done. The next processes

include curing, flanging and beading.

“About 90 per cent of our products go

for beading as it gives strength to the

can body during transportation,” points

out Bhatia. Seaming is the last process

where the body and bottom/top of the

can are seamed and then automatically

palletised. The plant has state-of-the-

art technology for can-making and

computerised welding machines from

world leader Soudronic of Switzerland.

Similarly, flanging and beading machines

are from Krupp, Germany, and seaming

station from Angelus, USA. There are

six can-making lines, with speed ranging

from 80 to 400 cans per minute

Laboratory set-upThe laboratory at the plant is well-

equipped and all the critical parameters

of cans like double seam, thickness of

lacquer film, can beading and overall

integrity of the can etc, are closely

checked as per customers’ requirements.

Double seam section of a can is tested

in the laboratory by magnifying it 200

times on computer. “Quality control

is an integral part of the production

process. Strict quality control measures

at every step beginning from incoming

raw materials to final product ensure the

highest standards of our products,” claims

Bhatia. Machine shop/tool room facility

is another feature for HTWL. With this,

it can do any kind of dies and tool work

here. Besides, it can design any kind of

can in the plant.

Enhancing efficiencyHTWL is engaged in exporting to 21

countries, which includes nations in

Europe, Australia and Middle East. It is

one of the few companies exporting to

China. This has become possible because

of HTWL’s infrastructure. “In the last few

years, we have invested ` 60 crore plus

in our plant,” reveals Bhatia. Employee

management is another distinction for

the company. There are people who have

been working in HTWL for a long time.

The Murthal unit was established in 1995,

although the company is in operation since

1958. Shiv Amrit Paul, Assistant Engineer

- Murthal plant, says, “I have been working

in this unit since l5 years. I am here for a

long time because it has a friendly work

environment, and management takes care

of employees. I joined here as a worker and

today I am an Assistant Engineer in the

plant. With the growth of the company, we

are also growing.”

Currently, HTWL is taking several steps

to become more energy-efficient and gain a

competitive edge in the market. According

to Bhatia, rising raw material prices is a

major challenge for the industry. “Our R&D

team has been working hard and constantly

trying for thinner gauge materials. We have

already come out with cans in different

shapes, which give premium look,” says

Bhatia. HTWL is using thinner steel to

make the same quality can. In the last five

years, its cans became 15 per cent lighter

on an average. It means HTWL is using

15 per cent lesser steel to make same kind

of can. This ultimately helps in reducing

usage of natural resources like iron ore,

energy etc.

“We want to create a sustainable

business, which strives constantly to

retain market leadership and deliver

products and services of outstanding

quality, enhance stakeholder value, and

promote working environment of the

employees, in which they can grow and

feel respected,” concludes Sanjay Bhatia,

Managing Director, HTWL.


We want to create a sustainable business, which strives constantly to retain market leadership and deliver

products and services of outstanding quality, enhance stakeholder value, and promote working environment of the employees, in which they can grow and feel respected.Sanjay BhatiaManaging Director

I am here for a long time because it has a friendly work environment, and management takes care of employees. I joined here

as a worker and today I am an Assistant Engineer in the plant. With the growth of the company, we are also growing.

Shiv Amrit PaulAssistant Engineer - Murthal plant

Hindustan Tin Works Ltd



CHOCOLATE & CONFECTIONERYCHOCOLATE & CONFECTIONERY DARK CHOCOLATEUnwrapping the bright side .................................................................................. 42

INDIAN CONFECTIONERY MARKETPerking up saccharine growth ................................................................................ 44

RAW MATERIAL PRICE HIKE‘Crop’ping profit margins of confectioners ............................................................ 46

INTERFACE Tomas Bruun“We build double branding for our products in close co-operation with leading liquor brands” ............................................................... 47

FOOD SAFETYLessons from Europe’s E. Coli outbreak .............................................................. 48

INSIGHT & OUTLOOK

December 2011 | Modern Food Processing 41



INSIGHT & OUTLOOK Dark chocolate


T he changing lifestyles,

sedentary worklife and

changing leisure habits

coupled with reduced physical

activity etc have resulted in an increase in

incidences of non-communicable diseases,

thus making consumers aware of the

importance of healthy food. This factor

is driving the demand for more nutritious

and fortified health foods. As a result,

Indian consumers have now become

more sensitive to the health quotient

of food consumed, and the market for

such products has been rising. Since

dark chocolate addresses several issues

pertaining to health, it provides a plethora

of opportunities for dark chocolate

manufacturers in India.

The age-old adage ‘Health is wealth’

has been further reinforced by the dark

chocolate manufacturers. Dark chocolate

is made up of large amount of cocoa

beans. Cocoa beans are rich in flavonoids

that help reduce blood pressure. So greater

the cocoa content, greater is the amount

of flavonoids. Besides, dark chocolate also

serves as a powerhouse of antioxidants.

However, in the Indian context,

manufacturers of dark chocolates have

to traverse a long distance. It is because

majority of Indians perceive chocolate as

a sweet product. According to a recent

Technopak report, the chocolate market

in India is pegged at ` 2,000 crore and

is growing at the rate of 18-20 per cent

per annum. The global chocolate market

is estimated at around $ 80 billion. The

industry caters to a variety of consumers

and is extremely fragmented in terms of

the product range. More than 65 per cent

of the consumption takes place in the

urban market.

The report also reveals that at present,

premium brands target audiences,

who are familiar with the brand

names or are just a selected

group of consumers. The price

range for these chocolates

is another factor for its

selected target group.

However, with increasing

spending power of Indian

consumers, people have

more money at their disposal,

and hence manufacturers

are optimistic about better

growth in the near future.

Opportunities and hurdles Though it is true that there

is tremendous scope for dark

chocolate manufacturers, they need to

create mass awareness about dark chocolate

and the health benefits it offers before

venturing into large-scale production.

So far, in India, dark chocolate is being

consumed by a small percentage of people,

which is negligible when compared to the

total population of India.

For dark chocolate manufacturers,

the task is fraught with challenges like

fragmented market, price sensitivity, and

perception of chocolate as an unhealthy

product, among others. All these issues

need to be addressed to get a firm

foothold in the market; otherwise it

will be a futile exercise. “Like any other

consumer, the health-conscious consumers

too want the chocolate experience to be

rich and indulgent, and since they do not

consume it daily, they do not see it as

a health hazard. So this segment is not

really a big opportunity at this point

of time. In fact, a couple of years ago,

few products introduced on the health

platform did not take off,” observes Mani

Bhagavatheeswaran, General Manager

– Confectionery, Godrej Hershey Ltd.

Besides, chocolate market is a highly

concentrated market, with Cadbury

accounting for 70 per cent and Nestle

UNWRAPPINGthe BRIGHT SIDEBRIGHT SIDEHealth and wellness being the current fad, dark chocolate manufacturers can indulge in relishing the emerging opportunities and brightening their growth prospects. However, the task is arduous for these manufacturers on account of fragmented market, consumer mindset and lack of promotional activities. But all is not dark; the right strategies will make the ‘bean to bar’ journey a success story.


CHOCOLATEY FACTS Chocolate segment accounts

for 65 per cent consumption in

urban market

The segment is witnessing

18-20 per cent growth

Dark chocolate reduces blood

pressure; and serves as a

powerhouse of antioxidants




around 20 per cent of the marketshare.

Entry into the premium chocolate segment

requires a large capital investment for

branding and production facilities. Also

competing with the major international

players with long and established history

is difficult. Though there are several

challenges at the entry level, there is a good

profit potential in the industry, which the

new entrants can exploit by enhancing the

palate and evolving the taste buds of the

Indian consumer.

Promotional strategyPromoting a product is all about clever

marketing primarily. The dark chocolate

category rather than promoting products

as indulgences is catering to the two most

sought-after requirements of India’s rising

upper middle class and affluent population

– healthy eating and illusions of grandeur.

“Dark chocolate in India is touted as a

rich source of antioxidants, which gives

the impression that it is healthier than

indulging in normal chocolate. Moreover,

brands like Bournville represent themselves

as symbols of prosperity via slogans such

as ‘Earn a Bournville’, an idea that greatly

appeals to India’s growing nouveau riche

segment,” points out Natasha Telles

D’Costa, Industry Analyst – Foods

Practice- South Asia and Middle East,

Frost & Sullivan. Also with brands like

Cadbury Silk being viewed as better quality

and tastier chocolates, the Indian middle

class, with higher disposable incomes, are

willing to consider chocolate a luxury

purchase and spend on it.

It seems that positive effect of

ingredients (of dark chocolate) on health

is the cornerstone of promotional strategy.

According to D’Costa, the primary strategy

is focussing on health benefits. “While

dark chocolate manufacturers are focussing

on the antioxidant benefits, others are

emphasising chocolates’ serotonin levels as

mood-enhancing foods,” she says.

However, promotional activity of

chocolates in India is still a low key affair

when compared with other categories

of food and non-food products. This

is mainly because earlier chocolate was

never associated or related with health

in India. Even today, chocolates primarily

constitute the impulse-buying category,

and most of the chocolate brands are

placed near the payment counter. “Globally,

our parent company Hershey’s is focussed

on health and wellness segment, and has

products targeting that space. However,

in the Indian confectionery space, the

opportunity is not big enough,” laments

Bhagavatheeswaran.

It is high time for the chocolate

manufacturers to take a calibrated

approach towards the issue. For instance, if

consumers are convinced about the health

benefits the dark chocolate provides, then

consumers in rural areas will also buy it.

Have the chocolate manufacturers taken

any step so far in this direction? The

biggest plus point remains with its health

benefits. What could be more promising

than this?


Dark chocolate




INSIGHT & OUTLOOK Indian confectionery marketIndian confectionery market

Among the most dynamic in the food industry, the Indian confectionery sector holds tremendous potential for long-term

growth. With foreign players entering the confectionery market, it has witnessed a stable growth and is undergoing

transformation from being commodity-based to a branded product market, ruled by large multinational companies.

Shushmul Maheshwari

I n a traditionally rich country like

India where there is a trend of

serving sweet with every meal,

people celebrate every occasion with

sweets. This makes the Indian confectionery

industry indisputably the largest among

the food processing sectors. Broadly, it is

divided into chocolate confectionery, sugar

confectionery, and gums. This industry

is further divided into hard-boiled sugar

candies, chocolates, chewing/bubble gums

and lollipops.

Demand driversRapid economic growth, rise in disposable

incomes, increasing urbanisation, and

the continued spread of mass grocery

retail will stimulate the demand for

confectionery products. Buoyed by higher

incomes, Indian consumers are gradually

gravitating towards higher-value products,

in line with a growing familiarity with

Western cultures.

M o re o ve r, c o n f e c t i o n e r y

manufacturers are targeting children

up to 14 years, which covers around

30 per cent

of the Indian

population. These will be

the principal movers for growth

in the confectionery market, which is

estimated to reach ` 38.5 billion by the

end of 2011.

In India, the structured confectionery

segment is mainly dominated by

multinational companies; though the

domestic producers are steadily escalating

their grip in the market.

Consumers’ first choiceAs far as products are concerned,

chocolates and cereal bars are two of the

fastest growing categories in the Indian

confectionery market. While purchasing

chocolates, consumers consider flavour,

quality and packaging. From this

perspective, a lot of development is taking

place in these areas, and manufacturers

are now coming up with different

flavours & textures, besides focussing on

innovative packaging.

Of late, various manufacturers have

segmented the market into different

categories based on product differentiation

on the basis of flavour. In this target

segment, consumers are performance-

sensitive rather than being price-centric.

Serving preferred products to these

consumers facilitates manufacturers to

command premium for their products.

Moreover, the niche market in India is

focussed on brand and image quality.

Consumers

are looking for

known brands with good

quality images. Swiss and Belgium

chocolates are considered the best quality

chocolates. It is in the upscale niche

market segment, where brand and country

of origin really matter to consumers when

making purchasing decisions.

Except for the top quality chocolates,

consumers are usually not aware, and

generally not interested in where a

product has been manufactured as long

as they are familiar with the brand. For

instance, Tiffany, a popular brand with

mass appeal, is mostly manufactured in

the UAE. Indeed, large multinational

companies have production facilities

throughout the world and different

distribution arrangements for various

countries/regions. However, attractive

packaging is important for the brand

image. Indians associate quality with

good packaging.

Catering to the health-consciousTaking into consideration growing health-

consciousness among consumers, a broad

range of sugar-free products in gums,

candies, and chocolates have already been

introduced. An enormous demand for

dark chocolate with a high cocoa content

is also included in this spectrum. These

kinds of chocolates have become status

symbols and are linked to the people’s

aspiration and lifestyle, and malls are the

perfect points-of-sales.

Similarly, cereal bars are expected

to be the most promising confectionery

category in near future. Factors including




increase in number of diagnosed diabetics

will push sales of confectionery products

in India that are perceived to be healthier

than traditionally available sweets.

Moreover, gifting chocolates during

festivals also continue to gain reputation

as these products have better shelf-life

than some other sweets.

Competitive scalingWith the demand for high-end

confectionery rising, India is gradually

gaining reputation as a favoured avenue for

foreign investments, with large multinational

companies (MNCs) entering the

confectionery market. These international

brands are flowing into the market either

via direct imports or by acquisitions of

already existing confectionery companies.

This will indirectly open up new avenues in

the market and aid in exploring possibilities

to introduce new products in the country.

There is an enormous potential for exports

too. Moreover, the unexplored rural Indian

markets provide an opportunity for the

confectionery manufacturers. Increased

consumption among the middle-aged and

older people is also contributing to the

growth of this segment.

Besides, the increasing competition

in the Indian confectionery industry has

made it essential for the companies to go

for customisation of products, considering

Indian choices and customs. This has

been one of the key strategies for the

success of foreign players in India.

On the strategic front, collaboration

with the aim to gain a competitive edge in

the confectionery market has significantly

increased. Recently, Campco has signed

a deal with Karnataka Milk Federation

to manufacture chocolates at its facility.

The company nearly produces every kind

of molded chocolates along with semi-

finished products such as cocoa butter

and cocoa powder.

Further, Nestle India, one of the

leading confectionery brands in India,

is planning to invest ` 2 billion by end

of 2011 for manufacturing chocolates

in Punjab.

Industry shortfalls and remediesIndia has witnessed a massive increase

in the consumption of chocolates and

candies in the past few years. Indeed,

it is counted among the rapidly

growing confectionery markets in the

world. Although the country offers

lucrative opportunities to new entrants

due to rapid urbanisation and purchasing

power, there still exist some roadblocks,

which may hinder the exponential growth

prospects of this industry in future.

These include:

The growing inflation and food

prices along with the increasing crude

prices – whereas rising cost of sugar

is a cause of concern, there is also

the matter of working out costs in

packaging that is driven by petroleum

products, as confectionery items are

packed in plastics

Duplicates and look-alikes pose a

major challenge

The industry is still unsuccessful when

it comes to targeting the adult group

and the major focus in on products

that cater to kids

The industry regulators need to consider

the following suggestive measures to

present a remarkable position of India in

the confectionery market globally:

More emphasis should be laid down

on the pricing strategy of various

ingredients like sugar, milk powder,

packaging material, etc

In order to maintain the quality of

products, the government should

create a cell, which can look into the

issue of counterfeit goods

Various confectionery players should

focus on adults and come up with

products, which suit their tastes and

pockets

Road aheadThe large population of India unfolds

a huge potential for the confectionery

industry. Innovation in products and

marketing strategies is the need of the

hour for companies operating in this

market. In future, penetrating deep into

the urban market in conjunction with

the rural market will provide exciting

growth opportunities to the potential

industry players. Thus, the confectionery

industry in India is estimated to grow at a

CAGR of around 8 per cent between

2011 and 2015.

Since chocolate is not a planned

purchase, it is rather an extravagance and

an impulse purchase. Hence, the focus

should be on packaging and pricing

to entice the consumers. With the

escalation in modern retailing, there is a

tremendous scope for private labelling of

products. Last but not the least, growth

of the confectionery market will be

determined by consumer sophistication

and alteration in socio-economic status

of the market. To strengthen their place

in the market, companies must study

consumer psychology intensely. Incessant

innovations in product development,

effective marketing strategy, and

consideration of the key trends are driving

growth in the confectionery category and

will facilitate players to grab a bigger

marketshare.

Shushmul Maheshwari is the

Chief Executive of RNCOS

E-Services Pvt Ltd, a market

research & information

analysis company with global

presence. He has spent more than 15 years

working in the senior management teams of

both, Indian and multinational companies. He

has gained expertise in research & analysis field

and actively participated in various national

and international conferences & discussions

organised by business & trade-related associations.


PRODUCT INNOVATION CavinKare has ventured into the

confectionery segment with its

liquid candy Funfills at ` 1 price

point under the brand Chinni’s.

ITC intends to foray into the

chewing gum market and increase

its portfolio in the confectionery

business.

Amul is focussing its efforts on

product development and is

launching Trix brand.

Indian confectionery market



INSIGHT & OUTLOOK Raw material price hike


‘CROP’PINGPROFIT MARGINS

of confectioners


Of late, steep rise in raw

material prices has put

every segment of the food

industry in jeopardy. This

has ultimately resulted in price hike of

end-products and consumers have to bear

the brunt. According to Nadia Chauhan,

Joint Managing Director & Chief

Marketing Officer, Parle Agro Ltd, one

of the reasons for increase in raw material

prices is higher indirect taxes imposed by

the government. “While India may have a

well-developed tax structure with clearly

demarcated authority between Central &

State Governments and local bodies, there

is an urgent need for rationalising and

simplifying the tax structure for the food

& beverage industry,” she says.

Although primary agricultural

commodities predominantly enjoy tax

exemptions, processed foods are subjected

to multiple levies. All these additional

high raw material cost pressures percolate

down to consumers, adding strain on

household budgets and indirectly placing

pressure on the confectionery market, as

discretionary spending on comfort food

items diminishes.

The causal factors The reasons for raw material price hikes

vary from product to product. According to

Natasha Telles D’Costa, Industry Analyst

– Foods Practice- South Asia and Middle

East, Frost & Sullivan, raw material prices

for chocolates have risen over 30 per cent

over the last few years (since 2006), primarily

due to rising prices of cocoa. “Prices of cocoa

have nearly doubled since 2006, due to crop

shortages, and increased consumption of

chocolate (especially of dark chocolate that

requires more cocoa). Over 70 per cent

of the world’s cocoa is supplied in bulk

from Cote d’Ivoire, Ghana, Indonesia and

a few South American countries,” D’Costa

points out.

The demand and supply situation, to

some extent, is also responsible for rise in

raw material prices. “Food prices are going

up because of increasing consumption due

to higher incomes of people and inability

of production units to keep pace with

the growing demand,” points out Jayant

Ambast, Director – Supply Chain, Perfetti

Van Melle India Pvt Ltd.

Making the strategic move The Indian manufacturers (chocolate)

have so far coped with raw material price

hikes (over 30 per cent) by absorbing costs

within, and reducing margins. “However,

as prices continue to rise, particularly for

cocoa, which is primarily imported into

India, manufacturers may soon have to hike

their product prices,” opines D’Costa.

No doubt, rise in the cost of raw

materials has put a pressure on confectioners’

price-competitiveness. They are presently

moving from the dominant 50 paisa hard-

boiled toffees to the ` 1 segment. “The

industry will see a widespread price hike

in the products like hard-boiled candies

etc and the price burden will have to

be borne by the consumers. Given our

positive outlook on the Indian economy

and the consumers’ rising purchasing

power, there is a possibility of industry-

wide price hike,” points out Chauhan.

It is time for confectionery

manufacturers to review their offerings and

rationalise them with weight reductions

wherever possible; review recipes/

packaging and shift to lower cost options

if feasible; improve processes to cut costs;

and strive for higher productivity.


SOUR TALE Prices of raw material for

chocolate have increased by

almost 30 per cent since 2006

Price hike has resulted in

reduction in profit margins for

chocolate manufacturers

Focus is on moving 50 paisa hard-

boiled toffees to the ` 1 segment

Rationalisation & simplification of tax structures, and bridging the demand-supply gaps are the two issues to be prioritised for containing price rise in the food sector. Aggravating the situation further is the shortage of crops. All these point towards the need for concerted efforts by confectioners to tide over the concerns arising from rising raw material prices.



INSIGHT & OUTLOOKInterface - Tomas Bruun


How flourishing is the liqueur chocolate market in India?As the consumer base for exclusive

chocolates is rapidly growing in India, we are

experiencing increased interest for our unique

products from the market. It will take some

time before the Indian consumer has truly

discovered liqueur-filled chocolate delights.

But once established in India, it is bound to

see acceptance in a substantial way.

What makes liqueur chocolates a successful product?Liqueur chocolates are unique as they are

presented in three categories: confectionery,

gifting and spirits. We are working with a

triple facing strategy. The liqueur chocolate

market internationally is a dynamic entity

in which we have to bring innovation,

performance and value creation to our

customers. At the end of the day, it is also

about keeping the consumer satisfied. Our

goal is to let the consumer become excited

and inspired to share or give away our high

quality chocolates.

How is the global market for liqueur chocolates? Chocolate and liqueur is a classic combination

in the premium market for chocolates, and

so it has been for more than a century – and

for good reasons. The two components are a

perfect food pairing, and we do not expect

the long-lasting trend to end any time soon.

The combination has established itself as an

absolute sublime within the overall chocolate

category, and even more so in the premium

and gifting categories.

More than half a century ago, Anthon

Berg invented the world famous liqueur

chocolate bottles. Today, the global market

for liqueur chocolates is still looking good

for Anthon Berg. We have built a solid

distribution on a global scale through

the last fifty years. Our strongest markets

are America, Asia, Oceania and Europe.

Outside our local market of Scandinavia,

60 per cent of our global sales are liqueur-

related products. We continue to renew and

refresh our products & to keep them spot

on current trends.

What is the export potential of liqueur chocolates? The global export potential for liqueur-

filled chocolates is of infinite potential. One

needs to manage licenses and remain an

innovative leader. Sales to overseas markets

such as North America, South East Asia,

Australia and New Zealand are witnessing

growth. Anthon Berg is able to generate

significant traffic throughout retail stores

due to the uniqueness of the products.

Also, our products bring immense value to

the retail floor. Consumers find that our

products are fun to share, and talk about.

What are the pioneering efforts by Anthon Berg to enhance product quality?Some of our central core values are quality

and responsibility. The ownership we

take in our business and the way we do

it, in all aspects & levels, rests upon the

idea that we believe we are on a mission

to remain & grow as one of the world’s

finest confectionery providers. This is an

ambitious agenda as we are part of a quite

competitive industry, but we know we are

fortunate to have some strong tools to

fulfill our mission.

What marketing strategy do you adopt to cater to the consumers?Anthon Berg marketing strategy is to

continuously renew our product portfolio

in close co-operation with the leading

liqueur brands in the market. This way we

build a double branding for our products.

This strategy creates double recognition for

the consumer. Anthon Berg’s tailor-made

products cater to the different markets

and consumer trends worldwide. We

manage every step of creating chocolate

liqueurs in-house, and can therefore, secure

the product perfection from taste and

texture to packaging and trade marketing.

This gives us the benefits of a holistic

marketing chain.


“We build double“We build double branding for ourbranding for our

products in closeproducts in close co-operation withco-operation with

leading liquor brands”leading liquor brands”

…says Tomas Bruun, Export Director, Anthon Berg. In an interaction with Mahua Roy, he discusses the strategies that have made the miniature liqueur chocolate bottles an aspirational product worldwide.



INSIGHT & OUTLOOK Food safety


Lessons from Europe’s E. Coli

outbreakActing now is better than reacting later. The life-threatening E. Coli outbreak in Europe aptly confirms this and emphasises on the fact that food producers must learn from the lessons in the past, and thereby pursue best practices in manufacturing.

Niranjan Nadkarni

I n May 2011, the deadliest

Escherichia Coli (E. Coli)

outbreak in recorded history

claimed its first victim, an 83-

year-old woman in Germany. Just two

months later, nearly 1,000 people were

diagnosed with Haemolytic Uraemic

Syndrome (HUS), a life-threatening

gastrointestinal infection caused by the

virus, and the death toll rose to 50.

In addition, 4,050 people have been

confirmed as infected with E. Coli in no

less than 14 European countries, the US

and Canada.

At present, the origin of the outbreak

is unknown – although it continues

to be fervently debated. First, it was

thought to be cucumbers imported to

Germany from Spain. Then, Germany

discovered a trail of evidence to suggest

that it originated in organic bean sprouts

in Hamburg. And now, the European

Centre for Disease Prevention and

Control believes that the source may

actually be fenugreek seeds in Egypt.

Irrespective of where the origin lies,

the outbreak and subsequent confusion

have once again raised serious questions

about the scale and fragility of the

global supply chain, as well as the safety

of organic farming practices. So what

can food producers in India learn from

the outbreak?

Prevention, not damage controlReacting after the onset of a food

scare is less effective than preventing

it in the first place. Prevention is best

achieved when food safety and quality

are considered strategic objectives – ones

that improve financial performance.

This approach, for example, helps

employees at all organisational levels

understand why their actions are

important and, in doing so, creates a

culture of best practice.

Organic, no safer than non-organicOrganic food producers require the

same stringent standards for growing,

harvesting, distributing and storing food

as non-organic producers. Both, for

example, require certification to food

safety standards, such as GLOBALGAP,

Hazard Analysis and Critical Control

Points (HACCP), Safe Quality Food

(SQF) and Good Manufacturing

Practices (GMP), and must conduct

audits to actively document and verify

management practices, seedling sources

and other inputs. This approach improves

traceability – something lacking in

the recent outbreak – and adds value

to products by assuring end-consumers

that they have been properly grown and

harvested.

Farm-to-fork approachA rigorous and effective ‘farm-to-fork’

approach to food safety is imperative. To

The E. Coli outbreak in Europe underpins the

urgent requirement for improved safety and accountability

in the food industry.




achieve this, producers should follow the

steps outlined below at various stages:

Farm level: A holistic approach to

food safety begins at the farm level with

seed testing; and other tests pertaining

to animal feed as well as soil condition.

This should then be supplemented with

auditing/certification and training &

the implementation of good cultural

practices and training of staff. Genetically

Modified Organism (GMO) testing

has become a necessity in the light of

legislation imposed in the European

Union, Japan, South Korea, Australia,

New Zealand and in an increasing

number of other countries. They have

established labelling laws for approved

bioengineered crops and prohibited the

import of unapproved varieties.

Manufacturing level: In the

second stage, tests, audits/certification

and training must be carried out

at the manufacturing or processing

level. During this stage, tests involve

nutritional labelling, studies pertaining

to shelf-life of the foodstuff and

water analysis. The best solution is to

build food safety and quality into the

production & manufacturing processes.

The HACCP concept is a basic

instrument for the food processor to

identify, evaluate and control risks

to food safety step-by-step. It has

worked well for a number of years. For

example, the United States Department

of Agriculture’s (USDA) Food Safety

and Inspection Service reported

that between 2003 and 2006, its

implementation led to a steady decline

in the incidence of E. Coli levels in

raw ground beef. As a result, major

US food processors and food service

companies now require their suppliers

to implement HACCP, GMP and/or

Good Agricultural Practices (GAP).

Distribution & retail level: Finally,

testing, auditing/certification and

training should also be undertaken at

the distribution and retail stage. Checks,

for example, should be conducted on

the packaging, containers and storage

facility, supplemented with hygiene and

vendor assessment audits.

All for one and one for all The E. Coli outbreak in Europe

underpins the urgent requirement for

improved safety and accountability in

the food industry. It is important for

food producers in India and every other

nation to understand and respond to the

lessons it provides.

Niranjan Nadkarni is

the CEO at TUV SUD

South Asia, one of the

world’s leading providers

of integrated testing,

inspection and certification services to the

food industry. He is a member of the Board

of Management for TUV SUD South

Asia, and the Chairman of the Board of

Management for TUV SUD Bangladesh.

For details, contact Avijit Chakrovorty on

email: [email protected]

Food safety



AUTOMATION TRENDS Human-centred design

Mahua Roy

T he food & beverage industry

is embracing automation in

order to maintain consistent

quality of products, with

little or no human interference. However,

the ‘little’ human interaction itself poses a

complicated human-machine interface.

Human-centred design initiativesProcess units and plants are becoming

larger, and to keep pace with that, sensors

and other instrumentation devices need

to get smarter. As a result, this leads to

development of engineering, controls and

maintenance tools that are more advanced

and complex. “Sophistication of automation

product technology is enhanced to meet

the ever-increasing expectations

of customers from automation

products. Hence, automation

products are becoming more

sophisticated by incorporating

high performance

processors, fast and safe

networking protocols,

wide range of

functionality modules,

augmented instruction

sets and standard programming

practices, etc. To make it user-

friendly, scalable, reliable and

adaptable to newer technology,

are the main challenges for

automation product manufacturers,”

says Farook Merchant, Chairman

& MD, Messung Group - one of

the leading players in industrial

automation & Programmable Logic

Controller (PLC).

End-users of automation face multiple

machine interfaces for products that often

increase functionality. However, one would

require advanced knowledge for obtaining

optimum results. Keeping all challenges

in mind, Emerson Process Management’s

Human-Centered Design (HCD) initiative

introduced redesigned instrument screens

for more than 50 field devices, significantly

improving their usability.

Suitable for changing demographicsThe dynamics of the workforce in India

is undergoing change. With the younger

generation stepping in, the automation

service providers are taking note of this and

are bringing in new products to suit them.

Merchant provides an insight into the needs

and demands of the younger generation.

He asserts that they need simple, quick,

more reliable and fully featured automation

solutions with the following facilities:

Web-enabled technology: Automation

solutions are expected to be programmed

through web/internet options, provide

system diagnostic/alarms/production

status through SMS/emails etc. PLC or

controller must have its own webpage

(web server functionality) that can be

viewed for configuration, diagnostics

and real-time system status

Remote programming of PLC

and automation products through

intranet/internet

Open programming practice,

for example IEC 61131-3 based

programming for PLCs, which makes

user vendor-independent. It should be

loaded with portability of programs

and adaptability to modern

programming languages

GPRS-based solutions

for unmanned installation

From service and

support point of view, they

expect web-based training &

support – training at anytime and from

anywhere like through online or offline

webinars, video portals

Automation is extremely necessary

for quality control and food safety.

Presenting a cost-efficient, simpler

interface will open the doors

of opportunities for automation

service providers.


Simple and compact are the two words that are inspiring innovation in the global technology industry. From mobile phones to computers, to even ECG machines, lucidity is in. The automation industry too is working towards delivering products with increasing amount of simplicity and ease of use.

PRACTICAL SOLUTIONS21ST CENTURY


for the



ENERGY MANAGEMENT Efficient equipment


Rakesh Rao

R ising energy costs have forced

food processors to optimise

power consumption through

energy-efficient equipment

in their processing as well as packaging

line. “We are aware that one of the biggest

expenses plants have is power and water,

so we are diligent in working towards

reducing the energy and water required

by our equipment. We use only premium

efficiency motors and are continually

updating other components such as

lighting to reduce energy use. Key’s

Iso-Flo® and Impulse™ vibratory

conveyors operate within a natural

frequency, moving products through

targeted, harmonic motion, which

inherently minimises energy use,” opines

Rick Garrett, Project Engineering

Manager, Key Technology.

Simple and accurate As food companies seek to lower their cost

of processing, equipment manufacturers

have put energy-efficiency high on their

priority lists. Nicolas Ricard, Area Sales

Manager, Serac, says, “Serac net weight

rotary fillers are energy-efficient by nature.

This machine runs smoothly on just one

small electrical motor. In comparison,

in-line filling machines have complex

mechanisms with multiple motors and

complex movement. Also, our net weight

technology is simple and do not require

high mechanical force like piston filler;

we fill by gravity – we only have to open

and close valves using small cylinders. Our

accuracy reduces the giveaway in every

bottle and also allows our customer to fill

more bottles.”

As customers become sensitive towards

excessive power utilisation, companies that

are constantly improving their machines to

reduce wastage and save energy are evoking

positive response from the users. “By

nature, our machine has few mechanical

parts in contact with the product, so it is

easy to clean, thus reducing the cleaning

cycle. We have also worked a lot to reduce

the size of our tanks by using deported

nozzles to reduce cleaning cycle to the

minimum. This saves energy, and even

better it saves tonnes of water that you will

have to recycle otherwise,” says Ricard.

Garrett adds, “The primary benefit of

energy-efficient equipment is the direct

cost savings that come from reduced energy

use. Additionally, this equipment is often

more efficient in its use of water, which

would reduce the costs associated with

acquiring water and handling wastewater.

If an equipment supplier improves energy-

efficiency by enhancing sanitary design, the

processor is likely to benefit from improved

food safety and might be able to run the

equipment longer between sanitising it,

thus increasing productivity.”

Cleaning processReduction in consumption of raw

material and water can also lower energy

requirements of a food processing unit.

Hence, each step should be looked at

objectively with the aim to reduce waste

and lower input of water. For example,

in sensitive applications, bottles and caps

have to be decontaminated. This process

consumes a lot of water & chemicals, and

any method to reduce it drastically or

even eliminate can be a boon to beverage

processors. Serac has taken the first step

in this direction. “For cap treatment, Serac

now uses the pulsed light technology, a

100 per cent dry solution, where a flash

of high energy light literally explodes

the bacteria. We also have developed

TIPS TO ACHIEVE ENERGY EFFICIENCY Use current, up-to-date equipment

Automate manual processes

Monitor power consumption and regularly take steps to optimise power use

Optimising processing & cleaning, minimising water utilisation, using right-sized equipment, etc can help food processing companies to optimally utilise power, thus having a huge impact on plant’s energy-efficiency.

SWITCH to OPTIMAL POWER UTILISATION

Courtesy: Key Technology




in collaboration with Nestle our H2O2 treatment, which is

certainly the most energy saving way to treat bottles.”

Handy tips While equipment manufacturers are developing energy-efficient

machines, the user should also take appropriate steps to ensure

smooth running of the machine to derive maximum benefit. As

a first step, Ricard feels, end-users should choose their equipment

carefully, as there are many machine manufacturers but very few put

a real effort to help reduce energy consumption. He adds, “Second,

one should optimise production schedules so that the machine

stays in standby as less as possible. Third, optimise your process and

cleaning cycle. Finally, do not hesitate to contact the manufacturer;

we often have the solution and advise you are looking for.”

It is important to select right-sized equipment for processing.

Ricard says, “It is a simple concept but very true. Many of our

customers over size their machine because they are used to non-

efficient and unreliable machine. If they want to produce X bottles,

they will ask a machine for X + 30 per cent because they expect

the machine to fail at some point. Buying an efficient and reliable

machine requires some investments. You need to put the price for

the quality, but at the end of the day, the savings are there.”

Tracking consumptionTo device an effective energy management strategy, it is imperative

to know the consumption pattern of key equipment/ processes.

“To identify specific culprits of high energy usage, a processor

can use an amp meter to look at the power used by each piece

of equipment. They can compare that use to current standards

to determine if an upgrade might be of value, or they can let

the supplier of that machine know their current use and ask for

recommendations in improving the energy-efficiency of that

machine,” explains Garrett.

In general, replacing or upgrading old equipment and

automating manual processes help a processor improve its energy

efficiency. “Motors are among the biggest energy users in a plant

and significant advances in energy-efficient motors in the recent

years mean many processors have the opportunity to improve

energy-efficiency by upgrading the motors found on various types

of equipment,” adds Garrett.

It is said that efficient processing equipment leads to

effective energy management. Agreeing with this, Garrett says,

“Efficient processing equipment certainly leads to effective

energy management because with equipment that is performing

at its peak, no additional processes or labour needs to be added

to accommodate for the poor results of under-performing

equipment.”

But even highly efficient equipment needs to be utilised

optimally to derive maximum benefits. As Ricard rightly puts,

“Keep in mind that the real loss is when your machines are in a

stand-by mode, not producing, and all your plant consumption of

energy is pointless.”


Efficient equipment



POLICIES & REGULATIONS Palm oil import in India


The decision of Indonesian government to reduce tax on export of refined palm oil will have a direct impact on the capacity utilisation by the Indian refiners.

The impact of Indonesia’s


I ndonesia recently slashed the

export duty on refined palm

oil, while lowering it just a

tad for crude palm oil (CPO).

This move aims to encourage exports

of refined palm oil, and at the same

time, reap benefits of value-addition

locally. However, this move is expected

to have an adverse effect on Indian

refined palm oil industry.

India, with the import of 62-63

lakh tonne of palm oil, has emerged

as the biggest palm oil importer in the

world. Indeed, in the last two years,

especially after duty on refined oils

was reduced to 7.5 per cent, refined

palmolein inflows have risen sharply,

which currently stand at about 12

lakh tonne a year. Interestingly, CPO

refined in India accounts for around

50 lakh tonne.

The s ignificant reduction

(from 25 per cent to 13 per cent)

of export duty by Indonesia will

directly affect the utilisation of capacity

by the Indian refiners. Hence, this

decision poses a threat to the Indian

vegetable oil processing industry as

its cost equation will get adverse vis-

à-vis refined palm oil of Indonesia.

So, the problem is rather myriad.

“The Indian companies will receive a

severe blow with such a significant tax

reduction on export of refined palm

oil by Indonesia,” points out Philip C

Sharma, Director, Sharma’s Ideas of

Restaurant Services.

Adverse impactThe implication of the decision is

far and wide. It seems that Indonesia

wants to discourage the export of

CPO and at the same time encourage

refined palm oil export. Interestingly,

the country does not have sufficient

capacity for refining to cater to the

whole world.

It is estimated that the consumption

of palm oil will grow 5 per cent every

year in India, in that eventuality there

will be demand-supply gap. So, there

will be every possibility of rise in price.

If there is a rise in refined palm oil,

one cannot rule out rise in prices of

other edible oils.

The situation is rather tricky;

in such cases the government generally

offers safeguard to the domestic

industry by imposing or reducing tax,

whichever is applicable depending

on the situation. Unfortunately

for vegetable oil industry, this is

not happening. The government is

unlikely to make any changes in the

import duty, which is levied on refined

palm oil for fear of encouraging high

inflation. Currently, the food inflation

is above 10 per cent. Naturally, the

local edible oil industry is demanding

that the duty on imported refined oil

be based on the invoice value rather

than on tariff value, which was

substantially lower.

Long term solutionIn order to reduce the dependence

on imported crude palm oil, the

Government of India in the Union

Budget of 2011-2012 had allocated

` 300 crore to bring 60,000 hectares

under oil palm plantation. And now the

government needs to take calibrated

approach to safeguard the interest

of domestic players amid growing

concerns post Indonesia’s decision to

reduce export tax on refined palm oil.

If the Government of India does

not take any counter measure to the

Indonesian move, a surge in low-

priced refined palmolein imports can

threaten the promotion of indigenous

oil palm plantation and subsequently

the industry.




STRATEGY Marketing alcobevs


Mahua Roy

A bout 100 women are

registered with ‘The Spirit

of Nero’ - the first exclusive

women’s whisky club in India.

The club organises events that acquaint

the members with the correct style of

nosing the drink, choice of pre- & post-

dinner whiskies, and glassware options.

Whisky, which boasts of a loyal customer

base of men, is being actively welcomed

by feminine taste-buds. A decade ago who

would have foreseen this transformation?

With evolving employment avenues and

work cultures, there is rising acceptance

of alcoholic beverage consumption among

women, as a part of socialising.

Datamonitor forecasts the Indian

alcoholic beverages to cross the

$ 39 billion mark by 2014. The sector

grew at a CAGR of 12 per cent between

2004 and 2009. Marketers are actively

pursuing young women between ages

25-35, which they consider a promising

consumer base.

Highlighting product attributesExperts unanimously agreed that the

taste proposition needs to be prominently

present in the marketing communication.

Taste is the attribute on which a repurchase

can depend, irrespective of the brand

equity or innovative packaging. “There is

a big potential here for flavoured ready-to-

drink (RTD) options as well, across liquor

categories. Rum, vodka, and even white

whisky are an option here. White whisky

can bring in a much-needed innovation.

Besides, lightness too is an important

product attribute that is appreciated.

Women tend to prefer lighter drinks than

the darker and heavier ones,” points out

Harish Bijoor, brand expert and CEO,

Harish Bijoor Consults.

Research shows that vodka is

favoured tremendously by Indian women.

Vodka is the fastest growing Indian-

made Foreign Liquor (IMFL) segment

in India. Its growth is rapidly increasing

due to increase in the number of pubs,

hotels, restaurants, evolving nightlife

and consumer preferences. It has grown

over the past 5 years at a CAGR of

44.4 per cent, as per a report by AM

Mindpower Solutions. Wine, the preferred

beverage among women globally, is also

showing optimistic figures in India. It

is showing a steady growth of 20-25 per

cent per year in India, with red wine

occupying a major share, followed by

white and rosé.

The health attribute can also be

explored by marketers, as urban young

women show increased levels of health

consciousness. “Low calorie, lightness and

other health benefits can be highlighted

to position an alcoholic beverage

effectively towards women,” opines

Siddharth Singh, Associate Professor

– Marketing, Indian School of Business

It took a gap of 28 years for Hindustan Unilever, the company behind the iconic Fair & Lovely brand, to realise what opportunities a men’s fairness cream can provide. Today, the men’s fairness creams category in India is growing at a whopping 31 per cent! Now, the alcoholic beverages (alcobevs) industry, which has predominantly concentrated on men, is slowly examining the prospects to customise products and strategies towards the fairer sex.

Rajneesh Krishna, Sr Professor, MICA

Alcohol should be positioned towards

women as a friendly, social beverage with the

message – let’s be friends.Expe

rtSp

eak.

..

Siddharth Singh, Associate Professor

- Marketing, ISB

Instead of focussing solely on women,

perhaps it may be better to focus

on couples.

Harish Bijoor, CEO, Harish

Bijoor Consults

Permission marketing and marketing to

kitty groups is possibly a way to go

in this segment.




(ISB), Hyderabad. Popular beer brands

like Corona, Budweiser and Kingfisher

have lighter versions available, however,

the marketing communication is not

directly aimed at women. Says Bijoor, “A

feminine beer is a missing element in the

marketing mix of liquor companies as of

today. This is a space to be explored.”

Rajneesh Krishna, Sr Professor,

Mudra Institute of Communications,

Ahmedabad (MICA), explains, “Women

tend to enjoy the feeling of exhilaration

on consumption of alcohol, but are not

largely comfortable with the feeling of

being excessively high or drunk. They

would prefer lighter versions of beer or

cocktails as they would prefer a slow, but

long-lasting high.”

Flavour favourAs pointed out by Bijoor, the RTD

alcoholic beverage category has immense

potential to attract the woman consumer.

Bacardi is the clear market leader with its

Breezer brand enjoying 96 per cent market

share. Says Arvind Krishnan, Director -

Marketing, Bacardi India, “With Breezer,

we try to highlight a contemporary

feel to connect with the consumer. We

lay stress on taste and are constantly

innovating products to suit the palates

of our audience.” The company recently

launched Blackberry Crush variant in

India. Besides, flavoured vodka also has a

loyal customer base in India, with Diageo

launching flavours consistently for its

SmirnOff brand. Also recently, United

Spirits launched three twin-flavoured

variants of Vladivar Vodka — lime-mint,

orange-pepper and green apple-mint —

bringing out the innovation of the first

twin-flavoured vodka in India.

Indeed RTDs and vodkas are clear

favourites among women, but other drinks

too are eyeing the woman consumer.

Brown-Forman’s globally celebrated Jack

Daniel’s has come up with Jack Daniel’s

Tennessee Honey variant, which was

launched in India few months back. This

variant is mixed with proprietary honey

liqueur resulting in a unique, smooth

offering, as reported by the company.

What women want?Often cited as the most difficult question, it

is, however, quite simple to comprehend the

need gap and devise solutions accordingly. The

advantages of promoting alcoholic beverages

towards women are plenty. Women, who

are inherently talkative and socially active,

are also the most likely women to amplify a

brand’s message through word of mouth. This

provides brand amplification, as undoubtedly,

word-of-mouth or referrals have larger effect

than brand promotions itself. Wouldn’t you

ask your friend whether the recently launched

product or recently inaugurated restaurant or

recently released movie is good, irrespective

of the brand message? Same rationale applies

here. The more brands they drink, the more

the product field is discussed and the more

expert & persuasive that discussion becomes.

Thus, it is important to realise the influence

of the influencer!


Marketing alcobevs




Chemical disinfectant system

such as chlorination can be the

basic step for water treatment.

Pure water is the primary requisite for food and beverage industry. With regulatory

standards getting stringent with each passing day, there is an increase

in the demand for good quality water. Here are some tips for

efficient water treatment systems, which can be

employed by beverage manufacturers.

EffectiveEffective water treatmentwater treatment

techniquestechniquesfor beveragefor beverage processingprocessing

P ure water devoid

of any microbial

or chemical

contamination

is an essential element for

all the segments of the industry,

especially the beverages sector

that is among the largest

consumers of water. Recently,

there has been a significant

focus on the quality of water

being used for beverage

production. The basic concern

for the industry includes

bacteria, alkalinity, sodium,

water hardness, chlorine, yeast,

etc, that may be present in the

water. These issues pertaining

to contamination of water thus

call for efficient water treatment

systems. Given below are some

handy tips that will enable to

execute this task effectively.

Water managementWater management TIPS & TRICKS

22Membrane technology filtration

such as Reverse Osmosis (RO)

system for high purity can be

used by the juices, soft drinks as

well as packaged water segment.

In the soft drink industry, lime

softening water treatment system

for the reduction of hardness

and alkalinity can be employed

because alkalinity destroys the flavour of acidic fruit

extracts. In lime softeners, breakpoint chlorination can

also be practised. The finished water is filtered, and then

passed through activated carbon as a final precaution for

removal of chlorine and residual tastes or odours.

55Ozone disinfection for the removal of

harmful bacteria in water via ozone

gas can also be employed by the

bottled water industry.

UV disinfection treatment system is another

method. It disinfects water by inactivating

pathogenic micro-organisms such as viruses,

bacteria and parasites, which may be in the water.66

For reducing the hardness

of water due to the presence

of calcium and magnesium,

ion exchange systems can be

employed to make water soft. It is also known as the

demineralisation process.

33

11

77Another treatment process is ultra filtration

membrane process, which removes the

suspended solids while the treated water passes

through the membrane.

Desalination techniques to remove excess salt

and minerals from water can be used to purify

brackish water. 8899Additional treatments such

as sedimentation, oxidation and precipitation can also be employed.

44



PROJECTS


Cattle feed unitModi Naturals LtdProject typeNew facility

Project newsModi Naturals is currently implementing

a cattle feed manufacturing project at

Pilibhit in Uttar Pradesh with a cost of

` 10 million.

Project locationPilibhit, Uttar Pradesh

Project cost` 10 million

Implementation stageIn progress

Contact details:Modi Naturals Ltd

Bisalpur Road, Pilibhit 262 001

Tel: 05882-257 131

Fax: 05882-256 741


---------------------------------------------

Dairy processing IffcoProject typeNew facility

Project newsIffco is setting up an integrated dairy

farm at a special economic zone (SEZ)

in Nellore, Andhra Pradesh. It is also

tying up with a foreign partner for the

new venture.

Project locationNellore, Andhra Pradesh

Project costNot known

Implementation stagePlanning

Contact details:

Indian Farmers Fertiliser Cooperative

Limited (IFFCO)

IFFCO Sadan, C-1

District Centre, Saket Place

New Delhi 110 017

Tel: 011-4259 2626, 2654 2625


Emu meat processingVileena Emu Processing Pvt LtdProject typeNew facility

Project newsVileena Emu Processing is constructing

emu processing unit with an investment

of ` 18 crore in Phase-I and ` 10

crore in Phase-II. The unit spread over

22 acre at Nuziveedu in Krishna district

of Andhra Pradesh. The unit will

have an installed processing capacity

of 300 birds per day. Trial run, with

80 birds a day, will be completed by

March 2012, and commercial production

is expected to start from April.

Project locationNuziveedu, Andhra Pradesh

Project cost` 18 crore (1st phase) and ` 10 crore

(2nd phase)

Implementation stageIn progress

Contact details

Vileena Emu Processing Pvt Ltd

G5, Sai Apartments

Vijayawada, Andhra Pradesh


---------------------------------------------

Floating fish feedAbis Exports (India) Pvt LtdProject typeNew facility

Project newsAbis Exports is planning a 1,200 tpd

capacity floating fish feed (soya-based)

manufacturing unit in Chhattisgarh.

Project location Rajnandgaon, Chhattisgarh



Contact details:

Abis Exports (India) Pvt Ltd

Baldeo Bag, Rajnandgaon, Madhya Pradesh

Tel: 07744–227683, Fax: 07744–276175


---------------------------------------------

Mango pulp processingKKP Marketing India LtdProject typeNew facility

Project newsKKP Marketing India is planning a mango

pulp-processing unit in Kutch district of

Gujarat at a cost of ` 200 million.

Project locationKutch, Gujarat

Project cost` 200 million


Contact details:

KKP Marketing India Ltd

Balaram complex, Nr. ICICI Bank

Station Road, Bhuj – Kutch 370 001

Tel: 02832-224411


---------------------------------------------

Packaged foodsNestle India LtdProject typeNew facility

Project newsNestle India is scouting for locations in

the North East (NE) for setting up a

manufacturing plant. The company will

initially focus on packaged foods such as

noodles and chocolates.

Project locationNE States



Contact details:

Nestle House

Jacaranda Marg, M Block, DLF City

Phase 2, Gurgaon 122002

Tel: 0124-238 9300


New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.



EVENT LIST


NATIONAL

IFDE India 2011A food & drink international exhibition;

December 01-03, 2011; at Pragati Maidan,

New Delhi

For details contact:

Tarsus Group Plc

Metro Building, 1 Butterwick

London, W6 8DL, The UK

Tel:+44 (0) 20 8846 2700, Fax:+44(0) 20 8846 2801


Sweet & SnackTec India 2011An event for sweet and snack processing

industry to be held along with Dairy

Universe India; December 06-08, 2011; at

Bombay Exhibition Centre, Mumbai


Koelnmesse YA Tradefair Pvt Ltd

501/502, Kemp Plaza, Off. Link Road

Malad (W), Mumbai 400 064

Tel: 022-4210 7801-11, Fax: 022-4003 4433


India Packaging Show 2011The show is aimed at manufacturers of

machinery, materials and services for

packaging industry; December 07-10, 2011;

at NSIC Exhibition Centre, Okhla

Industrial Estate, Delhi


Print-Packaging.com Pvt Ltd

International Infotech Park,

Vashi, Navi Mumbai 400 705

Tel: 022-2781 2093, Fax: 022-2781 2578


VIV India 2012International trade fair for intensive animal

production and processing; February 22-24,

2012; Bangalore International Exhibition

Centre (BIEC)


VNU Exhibitions Europe

Jaarbeursplein 6, NL-3521 AL Utrecht

The Netherlands

Tel:+31 (0) 30-2952700, Fax:+31 (0) 30-2952701


Food & Bev Tech 2012International exhibition & conference for

the food and beverage processing industry;

April 25-27, 2012; at Bombay Exhibition

Centre, Mumbai


Saurabh Rajurkar, CII (WR)

105, Kakad Chambers, 132, Dr A B Road

Worli, Mumbai 400 018

Tel: 022-2493 1790, Fax: 022-2493 9463


International Foodtec India 2012An international exhibition on food

processing and packaging technology;

September 11-13, 2012; at Bombay

Exhibition Centre, Mumbai


G Vamshidhar

Koelnmesse YA Tradefair Pvt Ltd

1st Floor, 6-3-885/7/B

Somajiguda Circle

Hyderabad 500 082

Tel: 040-6559 4411, Fax: 040-6668 4433


The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical &

Electronics, Material Handling and Safety Equipment.

For detailsInfomedia 18 Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

CHENNAITamil Nadu,

Dec 8-11, 2011,

Chennai Trade Centre

INDOREMadhya Pradesh,

Jan 6-9, 2012,

Poddar Plaza, Nr Gandhi Hall

AURANGABADMaharashtra,

Feb 17-20, 2012,

Garware Stadium

INTERNATIONALSIFSE 2011The Shanghai International Fisheries &

Seafood Expo (SIFSE) for fish processing

industry; December 08-10, 2011; at

Shanghai Everbright Convention &

Exhibition Center, China


Shanghai Gehua Exhibition Service

Rm.1206-1208, Xin’an Building

Shanghai, 200233, China

Tel: +86-21-54451166, Fax: +86-21-54451968


Boston Wine Expo 2012An event featuring latest developments

on wine; January 21-22, 2012; Seaport

World Trade, Boston, the US


Ed Hurley, ResourcePlus Shows & Events

200 Seaport Blvd., Suite 50

Boston MA 02210, The US

Tel: +617-385-5214

Fax: +617-385-5166


Anuga Foodtec 2012An exhibition for food and drink

technology; March 27-30, 2012; Cologne,

Germany


Volker De Cloedt

Messeplatz 1

50679 Köln

Germany

Tel: +49 (0)221 821 2960

Fax:+49 (0)221 821 3285




EVENT REPORT Foodpro 2011


F oodpro 2011, a leading

exhibition on food processing &

food technology, was organised

between October 21 and 23,

2011, by the CII at the Chennai Trade

Centre, Nandambakkam, Chennai. In his

inaugural address, Dr K Rosaiah, Governor

of Tamil Nadu, said, “Novel food technology

is the need of the hour to bring about 10-

15 per cent increase in value-addition in

agricultural produce. It is important to

examine, identify and segregate industries

that could absorb R&D inputs and promote

knowledge-based & technology-driven

enterprises in the food processing sector.”

The ninth edition of Foodpro 2011

attracted about 170 exhibitors representing

a wide range of equipment, products

and solutions in the food processing &

allied sectors. It saw the presence of over

20,000 visitors from the trade & business

community from across the country. The

event witnessed new product launches, live

demonstration of machinery and equipment,

seminars, workshops & business meets.

Knowledge-sharing conferenceThe conference on ‘Emerging Technologies

in Food Processing Sector’ was one of

the attractions at Foodpro 2011. Food

processing holds key to the viability of

agriculture sector because the viability of this

sector depends on reduction of wastes and

value-addition of agriculture produce. India

has a large raw material base suitable for

food processing industry. Dr Rosaiah said,

“We need to enhance our technologies and

skills, besides adopting the best processing

technologies that are being used across the

globe. We need to bring in the right kind of

technology to improve competitiveness. We

have to enhance our quality and productivity

in agriculture and food processing sector to

be on par with international standards.”

Sharing his thoughts, Pradipta K

Mohapatra, Venture Partner, TVS Capital

Funds, said that the country needs to scale

up the industry size by ten times the current

size. “Food business is about scale. But the

industry is not willing to invest in creating

better infrastructure in cold chain and

other areas because of the uncertainty as to

whether the infrastructure will be utilised by

the players effectively or not. Except poultry

and dairy, India has not produced billion

dollar industries,” he lamented.

Many eminent personalities from

across the sectors spoke at the conference.

Piruz Khambatta, Conference Chairman,

FoodPro 2011, Chairman, CII National

Committee on Food Processing, and

Chairman & Managing Director, Rasna

(P) Ltd, urged the government to

make the food sector eligible to avail of

priority sector lending from banks; give

the cold chain industry the infrastructure

status and exempt food processing industry

from APMC Act, while promoting cold

chain and R&D centres under public-

private partnership model. “The State and

Central governments can partner with

the food processing industry and offer

processed foods to school students through

the mid-day meal programmes. This

would reduce food wastage and enhance

nutritional profile of these children,”

he suggested.

The industry leaders urged the

government to modify the Food Safety

and Standards Act, 2006, and make the

process of modification open to public

participation. They also suggested that the

government should take into account the

ground realities in terms of lack of quality

control infrastructure and other issues

such as raw material availability, the size

of the industry, etc.

Dr K Rosaiah inaugurating the event

In the recent past, the Indian processed food industry witnessed phenomenal growth. In this direction, Foodpro 2011 provided a fillip to the entire food processing industry by showcasing latest machinery and equipment. Conference on contemporary topics and live demonstration of machines made the event more attractive.

AIDING INNOVATIONS IN FOOD PROCESSING

Dr K Rosaiah interacting with the organisers and exhibitors during his visit to the expo



EVENT REPORT Cibus Tec 2011


Mahua Roy

C ibus Tec 2011 witnessed

700 exhibitors and over

25,000 visitors from the

food processing industry

worldwide in its latest edition. Parma

also hosted Summilk, which saw the

attendance of 1,400 delegates from

72 countries. Present among the

dignitaries in Parma, was R S Sodhi,

Managing Director, Gujarat Cooperative

Milk Marketing Federation Ltd

(GCMMF), who summarised the focus

areas of the global dairy industry. He said,

“Efforts are being rationalised towards

increasing productivity of cattle. Also,

the entire dairy industry needs to come

together and promote dairy products

in general, independent of brands.

Besides, the entire world is watching India

with an interest to explore the market.”

He also explained how the entire

industry is working towards reducing the

carbon footprint.

Upcoming opportunities in EuropeMarket trends in Europe were

highlighted in order to understand the

opportunities. Continental and Eastern

Europeans appreciate ready dishes,

especially chicken preparations, soups,

pizzas & cake bases, and fresh sauces

among others. Fresh cut vegetable and

fruit products are also witnessing a

boom. In addition, the consumption of

uncommon vegetable juices is rising, with

a marked preference for those containing

fibre or fruit pieces.

Technology showcaseInnumerable technological innovations

were presented at Cibus Tec for

processing and packaging alike: from new

rotary autoclave for product sterilisation

that halves processing times, to the new

energy-saving multipurpose evaporator;

from the steam peeler removing fruit

and vegetable peels with no thermal

changes, to the fresh tomato processor,

which keeps quality intact; from the

first milk carton bottle to the aseptic

food packing system that eliminates all

sterilising residues; from the extra white

flour that will revolutionise the European

milling industry to the new continuous

high pressure plants that will make this

technology available for cold storage.

Global touchSeveral international delegations were

present apart from India, making it

a truly global event. “Cibus Tec 2011

has had a new and dedicated approach

for the emerging international market

trends and the technological innovation

updates,” said Rossano Bozzi, Brand

Manager, Cibus Tec. He added, “Cibus

Tec 2011 dealt with the most attractive

and high potential markets, with Brazil

as focus country, and delegation from

other countries such as India, Russia,

South Africa, Argentina, Turkey, Chile,

USA and China. International buyers

and trade missions met the Italian &

international exhibitors, and many deals

have been signed. The next edition of

Cibus Tec will be held in 2014, from

October 21-24. ”

Concurrent eventsSeveral concurrent conferences were

hosted at the fair. With around

20 seminars, workshops and technical

tours, together with the 133 highly

specialised speakers coming from the

leading food companies & educational

institutions, the event was highly

successful. Summilk hosted the global

dairy roundtable on supply chain issues.

Christian Robert, Director, International

Dairy Federation (IDF), underlined

the commitment of the dairy supply

chain all over the world. He said, “For

many years now, we have been seeking

sustainable solutions to meet the new

demand for dairy products. Food safety

is a high priority and it is the duty of

all concerned to meet this demand in a

conscious and sustainable way.”


Cibus Tec 2011 saw the convergence of the global food processing industry in Parma, Italy. Latest innovations in processing, packaging and automation were showcased to take the industry a step further towards modernisation.

Productivity and sustainability have become the prime focus areas of the food industry worldwide.

NEXT-GEN FOOD TECHNOLOGY SHOWCASE

Snapshots from the fair



BOOK REVIEW


The second edition of this book provides a contemporary overview of food processing/packaging technologies. Since packages play a major role in grabbing consumer attention and earning brand loyalty, it has become increasingly important to consider newer & better options for packaging materials. This book acquaints the reader with food preservation processes, shelf-life and logistical considerations, as well as packaging materials, machines & processes necessary for a wide range of presentations. The added sections on environmental and sustainability concerns examine applications of emerging technologies such as RFID and nanotechnology. The latest edition provides a resource for packaging engineers and also for students pursuing courses in packaging technology, food science & other packaging-related subjects.

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

Food and beverage packaging technologyEditors: Richard Coles & Mark Kirwan

Price: ` 10,400

The second volume of this book focusses on the scale up, processing, and automation in nutraceutical industry under cGMP production regulations. It covers important topics like advancements in extraction methods, unit operations involved in scaling up & processing, and automation in nutraceutical industry. The standardisation of testing methods, rheological and flow properties of products like characterisation parameters are dealt with in complete detail. Fortification and value enhancement using nanotechnology, green concepts in food industry & flavouring of nutraceuticals are topics of current interest that provide guidance on how to increase the quality and credibility of nutraceutical products. This is a good reference book for industry professionals looking for elaborate information on in-process controls to maintain universal product quality of nutraceuticals.

Handbook of nutraceuticals: Scale up, processing and automationEditor: Yashwant Pathak

Price: ` 8,700

Reviewed by: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Matunga



PRODUCTS


Rotary vacuum dryersDouble-cone rotary vacuum

dryers from Alpha Process

Engineers offer clean, simple

and effective method of drying

wet cake, powder and even

slurry. Labour and energy costs

are minimal and product losses

during handling are also negligible. Additionally valuable organic

solvents can be conveniently condensed and recovered. The drying

in a rotary vacuum dryer is a batch operation under vacuum. It is

possible to dry heat sensitive materials at well below boiling points

of water and solvents. Drying time depends on material being dried,

amount of solvent or water to be removed, desired final moisture

content, permissible jacket temperature etc. These dryers are available

in capacities ranging from 100 liters to 1,000 liters. The dryers

are equipped with different designs of agitators depending on the

material to be dried. Leakproof reputed rotary joints/seals are used.

Materials of construction are stainless steel and carbon steel.

Alpha Process EngineersChennai - Tamil Nadu

Tel: 044-2811 1351, Fax: 044-2811 2371


Food extrudersMalik Engineers offers food extruders that

are used for converting large variety of

food cereals for extruding various shapes,

like pellets, RTE snacks, breakfast cereals,

precooked flours & starches, expanded

products, soy nuggets, aqua feed, and

various pasta products, viz, macaroni,

vermicelli, spaghetti, etc. Direct expanded snack products are produced

using high shear adiabatic extruders, using various food cereals, which are

fully expanded immediately as they emerge from the die attached to the

extruders. These are used for producing RTE snacks, baked corn curls

or collette, soy nuggets, aqua feed (floating), etc. Low shear extruders or

formers are used for producing various pasta products, like macaroni,

spaghetti, vermicelli, etc. These are also used in producing modified

starches from corn, potato, tapioca, etc, using specially designed die

head assembly to produce pre-gelatinised or modified starch. In these

processes, the product has excess moisture and the same is removed

by passing in Dryers before the product cools down for safe packing.

The fry type collette extruders are specialised extruders designed for

producing fried corn curls/collette.

Malik EngineersDist Thane - Maharashtra

Tel: 0250-239 0839, Fax: 022-2883 0751


Flake ice machinesIndustrial Refrigeration offers

flake ice machines from Geneglace,

France. These machines are very

reliable and could be installed on

board fishing vessels. The capacity

of flake ice machine ranges from

small table top units of 150 kgs

per day to large scale machines

with capacities of 40 tons per day.

Geneglace flake ice machine is an

insulated double wall stationary

cylinder mounted in vertical position. The inner wall of this cylinder

is chromium-plated. Between the walls, flows the low temperature

R22 refrigerant. The central rotating shaft inside the cylinder has

a helicoidal reamer which removes the ice from the wall without

touching it. The ice then falls down into the storage container.

Benefits of flake ice are they are fast cooling, no sharp edges,

thickness of 2.1 mm and so on. Apart from fishing industry and food

processing industry, flake ice finds its application in hotels, hospitals,

chemical lab and other wide ranging areas.

Industrial Refrigeration Pvt LtdMumbai - Maharashtra

Tel: 022-2204 1185, Fax: 022-2204 1189


Food processing machinesPenguin Engineers offers

food processing machines

manufactured by Brambati SpA,

Italy. These machines are used

for production of various food

products, like bread, biscuits,

confectioneries, cakes, baby-food,

coffee, breakfast products, etc. The

online system for proportioning

the raw materials to be weighed

is carried out with a turbomax,

which is one of the unusual characteristics of the plants. All various

steps undergo a weight check carried out by a management computer

with a printout of the quantities measured. A wide range of systems

and precision built machines are offered that are suitable for smaller

production as well as larger volume production, depending on the

needs of the customers.

Penguin EngineersCoimbatore - Tamil Nadu

Tel: 0422-2315640, Fax: 0422-2315641

Mob: 09842231564




PRODUCTS


Kitchen garbage & waste disposal systemsBioclean kitchen garbage and waste

disposal systems developed by Sree

Devi Enviro instantly crush and flush all

kinds of biodegradable wastes directly

into the drainage systems thereby

avoiding unnecessary labour cost for

storage, handling and transportation.

These systems keep the kitchen area environmentally clean and

green, hygienic, odour-free, insect-free and rodent-free. There are

no more storage bins, polyethylene bags and drainage clogging. The

systems eliminate foul odours problems. They completely crush

food wastes into fine particles/slurry form and can be connected

to the drainage/sewage systems directly. The Bioclean systems can

be installed at the pot washing area of hotel/canteen kitchens and

are also space-saving. Water consumption is very minimal and even

recycled water can be used to operate these systems. The systems

make factory environment totally pollution-free and eco-friendly.

They have been approved by the Pollution Control Board and Water

Supply & Drainage Board.

Sree Devi Enviro Pvt LtdChennai - Tamil Nadu

Tel: 044 2451 2850, 2448 1469




PRODUCTS


Sigma mixers Paresh Engineering Co offers

heavy-duty sigma mixers

that are designed to produce

uniform mixing and kneading

heavier viscosity materials.

These mixers are suitable for

many applications, such as

different kinds of doughs, stiff

pastes, adhesives, polyester compounds, flush colours, brake lining

compounds, soap, PVC coatings, rubber compounds, food dough,

etc. Mixing trough and blades are fabricated from mild steel/various

grades of stainless steel. The product contacting parts are ground,

buffed or smooth. Blades are designed to obtain thorough mixing of

high viscosity materials. These blades are machined on a leading edge

to keep minimum equal gap between through walls and blades. They

are provided with heavy-duty gears, which are fitted to the blades.

Shaft sealing into the stuffing boxes is provided by Teflon chevron

rings/PTFE breaded gland rope to prevent leaking from blade ends.

Guards/grills and interlocking are provided for maximum safety.

Paresh Engineering CoMumbai - Maharashtra

Tel: 022-2850 1794, Fax: 022-2850 9193




PRODUCTS


Sugar pulverisersAble Manufacturers offers

fine powdering and coarse

powdering machinery for sugar.

Sugar pulverisers and impact

mill, both these machines are

designed to grind sugar as per

customers’ requirements. One

does coarse grinding with

high capacity and another fine

material but cooperatively less

quantity. These are made with accuracy and precision with perfect

selection of type of grinding elements. The rotors are dynamically

balanced to give smooth, trouble-free operation and to minimise

the breakdown time of machinery. Different capacity machines are

available and can be manufactured as per customers’ requirements, for

eg, 50 kgs to 1000 kgs per hour. Application are in coarse grinding

of sugar, fine grinding of sugar, sugar with other food stuff, food

ingredients with sugar, wafer crumbs with sugar, biscuit crumbs with

sugar, etc.

Able ManufacturersHyderabad - Andhra Pradesh

Tel: 040-6597 4111, Fax: 040-2351 0373, Mob: 09849271975


Conveyor equipmentVarada Engineers manufactures

and offers conveyor equipments,

such as inclined conveyors and

flight elevators. These conveyor

equipments are useful for

elevation of the raw material

to a particular height. They

are manufactured in standard

configurations as well as per

custom requirement. The

inclined conveyor belt shall be

white PVC foodgrade or PU with

profile or clits for easy elevation

of raw material to a particular

height as per requirement. The

belt for these inclined conveyor design can be both polypropylene as

well as stainless steel. Observation conveyors are useful for conveying

and inspection of raw materials. The conveyor belt shall be white

PVC foodgrade or PU as per requirements.

Varada EngineersPune - Maharashtra

Tel: 020-2698 9087, Mob: 09823076601




PRODUCTS


Packaging solutionsVeripack offers best packaging

solutions. The company proposes

a series of features suitable on its

thermoforming machinery models,

namely, Entry, Freedom, Flexi and

Progress. Systems for rapid and tool-

free charge of the forming moulds and sealing frame, automatic chains

washing systems and the data/video transmission via internet/intranet are

available on Veripack machines. The model range covers from the small

or to the bigger production volumes and a wide variety of applications

in both food and non-food applications such as vacuum, modified

atmosphere, blister and medical. Veripack also has complete tray sealing

line solutions. The tray sealing models of Vision, Panorama & Focus Tray

Sealer are able to perform top lidding or top sealing, complete MAP

solutions and a wide range of applications, from ready meals, dairy, sliced

meat or sausages. Veripack packaging machines can offer a remarkably

reliability a common driver for all Veripack activities as certified by ISO

9000 and ISO 14000 standards, obtained through the maximum respect

for the environment and the quality within the process.

Veripack Solutions India Pvt LtdPune - Maharashtra

Tel: 022-6697 1133, Mob: 09967752336




PRODUCTS


Controlled particle size reduction unitsUrschel Laboratories offers

Comitrol Processor model 1700

controlled particle size reduction

units. These units accommodate

all three types of reduction heads,

which enables a broad spectrum

of product processing abilities. The

units are recommended for free-

flowing dry and semi-dry product

applications, including textured

vegetable protein, peanut butter,

chicken slurries, surimi, baby food,

dehydrated potato flakes, fruit & vegetable pastes, horseradish

and dressings, extruded products, biscuits and cookies, nuts, fruit

pulp, various spices, corn masa, hard cheeses, and a variety of gels,

ointments, and creams. Standard operations include: comminuting,

granulating, milling, flaking, slicing, liquefying, dispersing, and

pureeing. The sealed enclosure deters escape of dust, vapour, and

liquid when the reduction unit is installed in conjunction with a

collection system. The stainless steel construction ensures maximum

durability and sanitation. The machines feature continuous operation

for uninterrupted production, and simplified design for easy cleanup

and maintenance.

Urschel Laboratories Inc Indiana - USA

Tel: +1-219 464 4811, Fax: +1-219 462 3879


Chain die forming machinesA M P Rose offers high output chain die design

specifically suited to filled product where high

filling ratios are required up to 35 per cent.

The linear forming geometry of a chain die

set has established a clear advantage over the

rotating uniplast technology when considering

filled product or softer toffees. The SFB 1500 can

achieve outputs up to 1500 kg/hour at rope speeds

up to 120 M/min. Its robust simple design guarantees exceptional long

life for the machine and die set. Due to the zero relative motion between

the die plungers and the pressure chain, die wear in this area is all but

eliminated ensuring longer die life, quieter operation and a longer dwell

time for the compression cycle.

A M P Rose (P) LtdBengaluru - Karnataka

Tel: 080-2847 3611-14, Fax: 080-2847 3615


Screening machinesAllgaier Werke offers tumbler and vibration

screening machines according to GMP

and FDA-regulations for applications in

pharmacy, food and fine chemicals. These

specialised machines are used for the

treatment of valuable powders, pellets and

granules. The hygienic design includes

solutions for WIP-cleaning devices and

ATEX certification. Tumbler screening machines are high-performance

screening machines for fractionating, protective screening and dedusting.

The three-dimensional tumbling movement creates exceptional fine cuts

for the bulk solids. Modular design allows the production of additional

fractions through additional screening desks in one machine. For simple

applications vibration screening machines (type VTS or Vibrall) are

economic alternatives (claims the company).

Allgaier Werke GmbH Uhingen - Germany

Tel: +49-7161-301353, Fax: +49-7161-34268


Photoelectric sensorsOmron Automation offers E3ZM

series compact photoelectric

sensors with built-in amplifier

and stainless steel housing (SUS-

316L). These sensors are suited for

applications in the food Industry

where hygiene and resistance to

aggressive environments is the key

requirements. The sensors are also

suitable for high-temperature, high-pressure jet water spray

cleaning applications. They have a sensing range of 15 m in thru

beam, 4 m in retro-reflective, 1m in diffused and 200 mm in BGS

reflective mode. The photoelectric sensors have both prewire &

connector type and NPN & PNP output models. These can be

used in various applications in food industries, like presence of

components detection, transparent bottle detection, counting

of number of bottles/ packs moving on the conveyor, presence/

absence of cap in the bottle, position detection of objects, etc.

The detergent resistant sensor is tested on alkaline and acid-

based detergents commonly used in food industry. High-grade

stainless steel SUS 316L and the housing design of the E3ZM

series sensors with protruding optics or adjusters, provides

enhanced protection against mechanical damage. This not only

ensures long senor life but reduces the risk that cut-off or broken

sensor parts are processed together with the food.

Omron Automation Pvt LtdBengaluru - Karnataka

Tel: 080-4072 6400, Fax: 080-4146 6403, Mob: 09980943045




PRODUCTS


Potato processing & frying machinesFlavorite PPM Technologies offers

potato processing and frying machine

that are available in capacities ranging

from 100 kg/hr to 1000 kg/hr. These

machines consist of peelers, slice

washers, blanchers/cookers, fryers,

flavour applicators and flavour drums.

The abrasive coated continuous abrasive peelers and batch-type peelers

for continuous operations come with variables speed rollers and consume

less water. Slice washers facilitate removal of slivers, nubbins and in

reduction of free starch. The SS blanchers/cookers enhance product

appearance. Fryers are available for all types of snacks and are stainless

steel constructed. Features include: low oil hold-up, faster oil turnover

rates, continuous fines removal system, custom-made solution, adjustable

frying time, choice of heating method, etc. The flavour applicators have

lump breaker in the hopper and have variable feed rates. These give

uniform application flavour. Flavour drum is available in different profile

as per product demand.

Flavorite PPM Technologies Pvt Ltd Indore - Madhya Pradesh

Tel: 0731-2575258

Fax: 0731-4040953




PRODUCTS


Ribbon blendersParesh Engineering Co offers ribbon

blenders that are suited for solids

blending where the material is less than

free flowing. These ribbon blenders are

available in the customary U-shaped

trough with a variety of agitator

arrangements. They are also offered in sanitary design as well as heavy-

duty versions utilising heavier walls and oversized shafts and bearings

for especially dense materials. The ribbons are so arranged that when

rotated these reach each and every corner of the trough and impart radial

and linear motion to the whole of the materials to be mixed. At the

same time material is moved from the side of the trough to the centre;

and from the centre of the trough to the sides, resulting in quick and

fast homogenising of the products. Features include: blades designed

to suit specified product characteristics; triple mixing action for fast &

efficient blending; gland packing provided with Teflon bush & PTFE

braded gland; gland can be replaced without dismantling drive assembly;

guards/grills & limit switches provided for maximum operator safety;

and blenders are ground and buffed for smooth & clean working.

Paresh Engineering Co Mumbai - Maharashtra

Tel: 022-2850 1794, Fax: 022-2850 9193


Three-deck pre-cleanersSifter International offers

three-deck pre-cleaners that

are suitable for cleaning of

cereals, grain, legumes and

fine seeds. The deck pre-

cleaner machines are used for

separating over size, under

size and light impurities from

the feed. These are available

with two-aspiration systems:

one for feeding materials

and the other for cleaned materials. The pre-cleaner machines

are equipped with feeders that are driven by independent gear

motors. Fine dust and light impurities are separated out before

putting the materials in the first sieve with the help of aspiration

system. Blowers are provided on the top of machines. The

company’s drum-sieve machines that are pre-cleaner machines

used to separate coarse impurities, such as straw particles, string,

paper, pieces of wood, maize, leaves and cobs, etc.

Sifter InternationalFaridabad - Haryana

Tel: 0129-4060039, Fax: 0129-223 0039




PRODUCTS


Process modulesSkid-mounted process modules manufactured

by Goma Engineering consist of: high-

pressure homogeniser, pasteuriser (PHE/

tubular), float balance tank, stainless steel

pump, inline filter/interconnecting pipeline,

remote control panel, etc. Salient features

include: ready to start, factory tested, easy

installation, space saving, compact design, etc. Applications are in

flavoured milk, soya milk, ice-cream, fruit juice, beverage, lab process, etc.

The process modules are available in various models, viz, LAB, GMD-1,

GMD-3, GMD-5, GMD-10, GMD-20, and GMD-30, with capacity

of 20, 100, 300, 500, 1000, 2000, and 3000 LPM respectively.

Goma Engineering Pvt LtdThane - Maharashtra

Tel: 022-2173 1801, Fax: 022-2173 1803


Rotary vegetable washersSuan Scientific Instruments & Equipments

offers a wide arrange of fruits and vegetable

washers that are made using superior quality

metal grade. The nylon bristle rollers rotate

on their own axis and help in scrubbing the

fruits clean. These vegetable washers have

good cleaning as well as washing action with their two separate pumps

that helps in spraying with force. Some of the technical specifications

include: materials of construction: SS-304; supporting stand: mild steel

angle/channel frame; and fittings: waterjet spray system, drum rotating

arrangement with motor & gearbox.

Suan Scientif ic Instruments & EquipmentsKolkata - West Bengal

Tel: 033-2534 2047, Fax: 033-2521 3743, Mob: 09903872341

Email: suanscientif [email protected]

Storage tanksShiva Engineers manufactures a variety of

storage tanks that are used for storing fruits,

fruit pulps, vegetables, juices, etc. The range

includes tanks in different shapes and capacities.

Tanks are also custom-designed. The range

includes: holding tanks (round/conical), balance

tanks, blending tanks, mixing tanks, collection tanks, etc.

Shiva EngineersPune - Maharashtra

Tel: 020-2712 9610, Fax: 020-2712 7104, Mob: 09822499586Email: [email protected]



PRODUCTS


Semi-automatic weighfeedersSensograph Packaging offers semi-

automatic weighfeeders that are

provided with load cell based 32-bit

advanced controller. The controller has

user-friendly operator interface where

one can set different weights as per

different batches and even different

products. The feeder is available in

single head, twin head and multi head

versions. Manual sealer can be used to

seal ready bags. These machines are

ideally suited for products, like farsan,

pulses, wafers, dry fruits, tea powder,

grocery items, vermicelli, candies, etc.

The semi-automatic weighfeeders are

equipped with smart controller, 200

mm x 100 mm display, HMIs compatible with all Indian regional

languages, etc. Since the controller uses pneumatic control system

and not magnetic, its operation is noise-free.

Sensograph Packaging Technology Pvt LtdMumbai - Maharashtra

Tel: 022-4142 0002, Fax: 022-2767 1931, Mob: 09920232025




PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of

Modern Food Processing

Dispensing machinesJacsons Engineers offers dispensing machines that

are mostly used for dispensing, counting of empty

pouch, filled flat pouch, paper, paper bags, carton

poly bags, etc. The machines’ speed ranges fron 0

to 400 per/min. Range of product is minimum 50

mm x 70 mm and maximum 210 mm x 350 mm.

Thickness of dispensing unit is 70 GSM paper to 10 mm thickness size

(but should be flat).

Jacsons EngineersAhmedabad - Gujarat

Tel: 079-2584 1814, Fax: 079-2584 1408, Mob: 9426518809


Knives & bladesApex Shears offers food processing knives

and blades that include vegetable, meat,

poultry, chapatti circular slicing blades, meat/

fish processing bandsaw blades, bread slicing

knives, etc. Also manufactured are all types

of perforation and packaging knives, VFFS machine knives, potato

chip slicing blades, 3-hole industrial razor blades as well as custom/

OEM blades as per users’ requirements for all machines and cutting

applications. These blades are made from a variety of steels, including

food grade stainless steels, carbon steels and/or alloy steels suitably

selected for the application.

Apex Shears Pvt Ltd Mumbai - Maharashtra

Tel: 022-2379 1409, Fax: 022-2373 7707


Flow componentsIDMC offers a comprehensive range

of stainless steel pumps, valves &

fittings and other flow components

to cater to dairy, food, pharmaceutical

and biotechnology, brewery & beverages industries. The company also

has a range of piping components, like pipes, bends, Tees, valves, unions,

clamps in sanitary configuration.

IDMC LtdVitthal Udyognagar - Gujarat

Tel: 02692-236375, Fax: 02692-234397




LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.1 AC motors ................................................... 192 Acoustic enclosures ............................................ 81

3 Agitators ............................................................ 17

4 Air coolers .......................................................... 15

5 Air purifiers ........................................................ 29

6 Ammonia liquid chillers ...................................... 4

7 Animal feed technology ....................................BC

8 Automatic scrubber dryers ................................. 37

9 Axial flow fans ................................................... 71

10 Batch dispersers ............................................ 1711 Blowers ............................................................... 74

12 Brake motors ...................................................... 19

13 Brewing .............................................................BC

14 Brine chillers ...................................................... 72

15 Bulk milk coolers ................................................. 4

16 Butterfly valves ..................................................... 4

17 Calorimeters ................................................. 1718 Carpet cleaning machines .................................. 37

19 Centrifugal air blowers ...................................... 71

20 Chain die forming machines ............................. 76

21 Chocolate machines ............................................. 8

22 Chocolate/cocoa ................................................BC

23 Cleaning section equipment .............................BC

24 Coldroom evaporating units .............................. 15

25 Colour masterbatches......................................... 49

26 Colour sorting machines ...................................BC

27 Compressors ....................................................... 15

28 Confectionery machines ..................................... 57

29 Controlled particle size reduction units ............. 76

30 Conveyers belts .................................................. 53

31 Conveyor equipment .......................................... 74

32 Conveyor systems ............................................... 84

33 Conveyors .......................................................... 83

34 Counters & power supplies .............................FIC

35 Dairy & food processing equipments ............ 7536 Dairy machinery................................................... 4

37 Dairy plants..................................................... BIC

38 DC motors ......................................................... 19

39 Dehumidifiers .............................................. 13, 31

40 Dispensing machines ......................................... 84

41 Dispersers ........................................................... 17

42 Doors ................................................................. 79

43 Drawer magnets ................................................. 82

44 Dry vacuum pumps ............................................ 75

45 Dry vane pumps ................................................. 81

46 Duel fuel burners ............................................... 71

47 Dust control doors ............................................. 79

48 Electromagnetic feeders ................................ 8249 Encoders ..........................................................FIC

50 EngineeringExpo exhibitions ............................. 76

51 Evaporating units ............................................... 15

52 Exhausters .......................................................... 74

53 Exhibitions ......................................................... 76

54 Extruded polystone ............................................ 83

55 Extruded products.............................................BC

56 Fastback revolution seasoning systems .......... 8457 Flake ice machines ............................................. 70

58 Flameproof motors............................................. 19

59 Flange mounting motors ................................... 19

60 Flexible transparent PVC strip doors ................ 79

61 Flour milling machines .....................................BC

62 Flow components ............................................... 84

63 Fluid bed dryers ................................................. 71

64 Foil sealing machines ......................................... 79

65 Food extruders ................................................... 70

66 Food processing machines ................................. 70

67 Food processing systems ...................................... 3

68 Forced convection unit air coolers ..................... 15

69 Gas conditioning & fire protection ............... 5170 Geared motors ................................................... 19

71 Grain handling systems ....................................BC

72 Grill magnets ..................................................... 82

73 Grinding & dispersion ......................................BC

74 Gyratory screens ................................................. 82

75 Heating baths ............................................... 1776 Heat-resistant doors ........................................... 79

77 High-pressure cleaners ....................................... 37

78 High-pressure homogenisers ............................. 17

79 High-speed servo drives ..................................... 63

80 Hopper magnets ................................................ 82

81 Hot plates .......................................................... 17

82 Hot water generators ......................................... 71

83 Hydraulic/pneumatic lifters ............................... 83

84 Indirect air heaters........................................ 7185 Industrial automation ......................................... 61

86 Industrial chilling equipments ........................... 43

87 Industrial control & sensing devices ................FIC

88 Industrial cooling systems .................................. 72

89 Industrial doors .................................................. 79

90 Industrial ovens .................................................. 71

91 Industrial pumps ................................................ 71

92 Industrial type unit air coolers ........................... 15

93 Infra ray dryers ................................................... 83

94 Inline dispersers ................................................. 17

95 Inverter/variable frequency drives ....................FIC

96 Kamlok & drylok couplings .......................... 7197 Kitchen garbage & waste disposal systems ........ 71

98 Kneading machines ............................................ 17

99 Knives & blades ................................................. 84

100 Laboratory reactors ....................................... 17101 Laboratory software ........................................... 17

102 Level controllers ...............................................FIC

103 Loading arms ..................................................... 71

104 Magelis stu HMI panels .......................... 35, 65105 Magnetic equipment .......................................... 82

106 Magnetic plates .................................................. 82

107 Magnetic stirrers ................................................ 17

108 Magnetic traps ................................................... 82

109 Masterbatches .................................................... 49

110 Measuring & monitoring relays.......................FIC

111 Mechanical vacuum boosters ............................. 74

112 Metal detectors & separators ............................. 55

113 Mills ................................................................... 17

114 Monoblock high-vacuum pumps ....................... 75

115 Motion controls ...............................................FIC

116 Motors ............................................................... 19

117 Multi-axis motion controllers ............................ 63

118 Natural herbal sweeteners ............................... 6119 Neck sleeving machines ..................................... 79

120 Nozzles ............................................................... 71

121 Oil milling machines ...................................BC122 Oil/coolant coolers ............................................. 72

123 Oil-seal high-vacuum pumps............................. 75

124 Online b2b marketplace ............................... 69, 85

125 Overhead stirrers ................................................ 17

126 Packaging solutions ...................................... 75127 Panel air-conditioners ........................................ 72

128 Pasta ..................................................................BC

129 Photoelectric sensors .......................................... 76

130 Photoelectric sensors ........................................FIC

131 Pilot plants ......................................................... 17

132 Plastic pellets.....................................................BC

133 Plate heat exchangers ........................................... 4

134 Plug valves............................................................ 4

135 Pneumatic valves .................................................. 4

136 Potato processing & frying machines ................ 79

137 Powder filling lines ............................................ 83

138 Process modules ................................................. 82

139 Process tanks ........................................................ 4

140 Product handling equipment ............................. 84

141 Programmable logic controllers .......................FIC

142 Programmable terminals ..................................FIC

143 Proximity sensors .............................................FIC

144 Pumps .................................................... 75, 80, 81

145 PVC strip doors ................................................. 79

146 Rail tankers .................................................... 4

147 Rapid food pesting kits ...................................... 73

148 Rare earth tubes ................................................. 82

149 Receptacles ......................................................... 71

150 Refrigerant pumps ............................................... 4

151 Refrigeration ........................................................ 4

152 RFID................................................................FIC

153 Ribbon blenders ................................................. 80

154 Rice milling equipments ...................................BC

155 Roots blowers ............................................... 80, 81

156 Roots vacuum pumps ......................................... 75

157 Rotary evaporators ............................................. 17

158 Rotary pumps ..................................................... 75

159 Rotary vacuum dryers ........................................ 70

160 Rotary vegetable washers ................................... 82

161 Safety doors .................................................. 79162 Safety light curtains .........................................FIC

163 Screening machines ............................................ 76

164 Screw compressors ............................................... 4

165 Security systems ................................................. 29

166 Self-adhesive tapes ............................................. 82

167 Semi-automatic weighfeeders ............................ 83

168 Shakers ............................................................... 17

169 Sight flow meters ............................................... 71

170 Sigma mixers ...................................................... 72

171 Silent operation .................................................. 63

172 Single-disc machines .......................................... 37

173 Single-stage monoblock vacuum pumps ............ 75

174 Single-stage vacuum pumps ............................... 75

175 Slip-ring crane-duty motors .............................. 19

176 Solid-liquid mixers ............................................. 17

177 Special refrigeration equipment ......................... 72

178 Spray analysis ..................................................... 51

179 Spray controls .................................................... 51

180 Spray fabrication ................................................ 51

181 Spray nozzles & accessories ............................... 51

182 Steam boilers ...................................................... 71

183 Storage tanks ...................................................... 82

184 Sugar herbs .......................................................... 6

185 Sugar pulverisers ................................................ 74

186 Sweepers ............................................................. 37

187 Switching relays ...............................................FIC

188 Swivels ................................................................ 71

189 Tanks & silos ................................................. 4190 Temperature controllers ...................................FIC

191 Thermal processes .............................................BC

192 Thermic fluid heaters......................................... 71

193 Thermoform-fill-seal machine ........................... 33

194 Thermostats & vacuum dryers/mixers ............... 17

195 Three-deck pre-cleaners .................................... 80

196 Timers ..............................................................FIC

197 Tray dryers ......................................................... 71

198 Tray-sealer panorama ........................................ 33

199 Tri lobe roots blowers ........................................ 74

200 Turnkey systems ................................................ 51

201 Twin lobe roots blowers .............................. 74, 80

202 Two-stage vacuum pumps ........................... 75, 80

203 Universal type unit air coolers ....................... 15204 Vacuum booster pumps ................................. 81205 Vacuum cleaners .......................................... 29, 37

206 Vacuum pumps .................................................. 75

207 Vacuum systems ................................................. 81

208 Ventilators .......................................................... 82

209 Vibration motors ................................................ 82

210 Vision sensors & industrial ID readers ............. 72

211 Vision sensors ..................................................FIC

212 Vision software .................................................. 72

213 Vision systems .................................................... 72

214 Washing sinks .............................................. 83215 Water chillers ..................................................... 72

216 Water purifiers ................................................... 29

217 Water/steam miming battery CIP systems ....... 83

218 Water-ring vacuum pumps ................................ 80

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover



Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No


LIST OF ADVERTISERS

Our consistent advertisers

A.M.P. Rose 57T: +91-80-28473611

E: [email protected]

W: www.amprose.co.in

Ace Technology 83T: +91-22-28700281


W: www.acetechnologiesgroup.com

Acme Air Equipment Co Pvt Ltd 74T: +91-79-25831985


W: www.airequipments.com

Aerotherm Systems Pvt Ltd 71T: +91-79-25890158


W: www.aerothermsystems.com

Alok Masterbatches Ltd 49T: +91-11-41612244


W: www.alokmasterbatches.com

Arctic India Sales 13, 31T: +91-11-23906777


W: www.bryair.com

Bosch Limited 27T: +91-832-669-2004


W: www.boschpackaging.com

Buhler (India) Pvt Ltd BCT: +91-80-22890000


W: www.buhlergroup.com

Cognex Sensors India Private Limited 72T: +91 20 40147840/ 9881466003


W: www.cognex.com

Dairy Tech India 75T: +91-20-27128100


W: www.dairytechequipment.com

Diversey India Pvt Ltd 37T: +91-22-66444222

W: www.diversey.com

Engineering Expo 22T: +91-09819552270


W: www.engg-expo.com

Eureka Forbes Limited 29T: +91-80-30251500


W: www.eurekaforbes.com

Everest Blowers 81T: +91-11-45457777


W: www.everestblowers.com

Fluid Energy Controls Inc 71T: +91-44-42083536


W: www.fecindia.com

FX Multitech Pvt Ltd 15T: +91-79-27910993


W: www.fxmultitech.com

Heat And Control 84T: +91-44-42103950


W: www.heatandcontrol.com

HRS Process Systems Ltd 3T: +91-20-66047894


W: www.hrsasia.co.in

IC Ice Make Refrigeration Pvt Ltd 43T: +91-2764-291022


W: www.icemakeindia.com

IDMC Limited 4T: +91-2692-225399


W: www.idmc.coop

IKA India Private Limited 17T: +91-80-26253900


W: www.ika.in

IndiaMART InterMESH Ltd 69, 85T: +1800-200-4444 / 91-120-3911000


W: www.indiamart.com

Jay Instruments & Systems Pvt Ltd 61T: +91-22-23526205


W: www.jayinst.com

Jaykrishna Magnetics Pvt Ltd 82T: +91-79-22970452


W: www.jkmagnetics.com

Jet Pack Machines 79T: +91-22-33071100


W: www.jetpackmachines.com

Joyam Engineers & Consultants Pvt Ltd 75T: +91-79-26569533


W: www.joyamvactech.com

Mech-Air Industries 6T: +91-265-2280017


W: www.freshnpure.net

Netzsch Technologies India Pvt Ltd 8T: +91-44 42965100


W: www.netzschindia.com/

Noida Fabcon Machines Pvt Ltd 53T: +91-120-4225550


W: www.fabcon-india.com

Omron Automation Pvt. Ltd. FICT: +91-80-40726400


W: www.omron-ap.com

P P I Pumps Pvt Ltd 80T: +91-79-25832273


W: www.ppipumps.com

Plast World 79T: +91-9376128372


W: www.stripdoor.co.in

Roechling Engineering Plastics (Ind) 83T: +91-22-42178706


W: www.roechling.com

S+S Separation And Sorting Technology Gmbh 55T: +91-20-26741012


W: www.se-so-tec.com

Schneider Electric India Pvt Ltd 35, 65T: +91-124-3940400


W: www.schneider-electric.co.in

Shah Brothers 73T: +91-22-43560400


W: www.shahbros.com

Spraying Systems (India) Pvt Ltd 51T: +91-80-39853200 / 01


W: www.spray.com

Sreelakshmi Traders 82T: +91-44-24343343


W: www.sreelakshmitraders.com

SSP Pvt Limited BICT: +91-129-4183700


W: www.sspindia.com

The Indian Electric Co 19T: +91-20-24474303


W: www.indianelectric.com

V S International 63T: +91 129 2254165


W: www.vspackit.com

Veripack Solutions India 33T: +91-22-66971133


W: www.veripackindia.com

Werner Finley Pvt Ltd 72T: +91-80-23289889


W: www.wernerfinley.com

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover



Documents

Modern Food Processing - December 2011